Autoline's 2024 Industry Report Card
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- Опубликовано: 28 сен 2024
- Who do you think is the best car company in the world? You probably have a personal opinion, but let’s look at the facts. Our 2024 Industry Report Card ranks the top automakers in the world strictly by the numbers, based on seven different categories:revenue, operating profit, operating margin, profit per unit, vehicle sales, R&D spending and quality. We rank the car companies by who did the best in each category, and then combine all that to pick the best run automaker in the world. You might be surprised by who came out on top. And sorry, no hints, you’re going to have to watch to know.
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1) I love these rankings
2) very smart move with the data, in 10 years that will be your primary income driver
3) I expect to see a lot of movement on these rankings over the next 6 years. A LOT.
Agreed! Would anyone be surprised to see BYD move up, and at least one more Chinese company follow in its steps? How far down will the current industry behemoths slip, given their massive problems selling competitive EVs in China? And bonus question, will Cadillac manage to break say 50K sales in Europe, coming from essentially zero?
@@seanwagner3917 BYD will probably grow as the Chinese market consolidates. A second Chinese auto could break the list too, though given the likely significant tariffs India, the US, and the EU will slap on these companies they'll probably hit a ceiling. They may also take a hit as subsidies fall off and Chinese consumers have less to spend.
@@seanwagner3917 wouldn’t be surprised if Cadillac got spun off to raise capital and to enable the brand to follow its own path.
J.D. Power is the Better Business Bureau of the automotive world. Just skip that section y’all.
This is best on how most of these are doing on old technology.
I’d love to see sales, profitability for BEVs. This would change our outlook of many companies.
Agreed. The mainstream companies are hemorrhaging money on EV’s and subsidizing with their ICE sales. Tesla is hanging in there with 100% BEV sales.
And no I’m not a Tesla fan boy. Just interesting that Tesla is hanging in there with 100% EV sales. I actually hate that all the other companies have jumped head first into EV’s and forgot that some of us aren’t asking for them!! (And now have to pay more for your ICE vehicles so you can recoup some of that EV R&D loss)…
Great work John. I like the data driven nature of this. Also, I like you note when data might be flawed.
The only thing I would suggest, since this about how good of a business each builder is, put debt into the mix. I do believe some make other numbers look good by letting their debt skyrocket. That is done to appease Wall Street.
How about regarding the Altman Z Score?
Do you fear the obvious outcome?
Thoma Bravo, based in Chicago, purchased J.D. Power in 2019 for an undisclosed amount. A statement released that year said that the business had merged with Autodata Solutions, a data and software supplier.
The ranking list clearly favors luxury vehicles. This kind of ranking tracks with how the executives think. Unfortunately for us consumers, making products like the Ford Maverick, which is only well designed vehicle under 30k, making more Maverick style products: relatively economical and eminently practical, will get zero points from the analysts. Instead they drool over products above 100k/unit, which are only sold to the top 2% of the market.
The first list was purely volume, which would benefit low cost. That's part of how BYD made it for raw numbers but not revenue. I do agree that automakers, especially those in the US, favor low effort high margin garbage like bloated SUVs and Trucks. And they focus on that to their longterm detriment.
I would have been interested to see how ford and gm redoing union stuff changed profits and other metrics. I’m sure that didn’t help anything at all. Shocking to see ford so low on the final list also
Ford executives said that “the UAW contract would add $850 to $900 per vehicle in additional costs,” The Wall Street Journal reported
Keep up the great work. I listen to you guys everyday.... 👍🏼
We really appreciate it. Thanks for the support!
I remember you giving us these SAME numbers many weeks ago. How come this was posted only 27 minutes ago?
Agreed
I appreciate the effort and methodology. Nothing is perfect, but this is very interesting!
Not a fan of using JD power, a marketing research firm, for measuring their nebulous concept of "quality" especially considering their past spin and dependency on "sponsor" funding.
For example I doubt Stellantis would be on that list without their major marketing funds helping cover up for many infamously atrocious Dodge, Masarati and Jeep quality problems.
Been looking forward to this!
Excellent data John! Thank you for your hard work.
We do reports like this so people can better understand what's going on in the auto industry. And it's support from people like you that make it possible.
I was actually surprised to see MB so high on the quality list due to all the bad word of mouth online
GM 2nd on Quality and Tesla last ? 🤨 Don’t make me bloody laugh!!
Great video
I love the facts! Everyone has opinions.
Even opinions on facts - that's a fact!
I love this segment, John! Great work as usual to you and the autoline team.
Hey John. I love listening to your posts here on Autoline Network.And I thank you kindly for all your research and positive outlook. May I offer a few suggestions for next year's Industry Report Card that I feel consumers, and not just investors, would find important? Safety, affordability, and environmental impact are all very important to consumers these days. Volvo, Mercedes and Tesla all have fine safety reputations. I think many people would like to see an objective score on things like NHTSA ratings, accidents per million miles (which would indicate odds of being in a fender bender), and deaths from accidents per million miles (which would reflect how well protected both occupants and others involved in an accident would be when such accidents in-evidently do happen). Another thing that I and many pragmatic consumers find very important is the cost of ownership. I've always been a fan of Toyota for their reliability, fuel efficiency, and durability. These things are all reflected in average annual cost of ownership (whether leased or owned) spread over the lease or financing term, along with average annual cost over the expected lifetime of vehicle use. The last category that I would like to see (not only as a consumer, but as a concerned citizen) would be the environmental impact that my purchase will have, not only in it's initial production/manufacture, but more importantly, the environmental impact that vehicle will have over it's lifetime of use. Anyway, I apologize for all my wordiness, but once more, thank you kindly for all your work and honest presentations.
Mark, all good suggestions. But most of this is not publicly available data, or is not broken down by automaker or model. If you know where we can get it, please point it out to us because it would be good to include.
Good morning John!
another year another great report 👍
Great work, definitely look forward to seeing this.
Another great video, love your work
Where's Fisker?
hahaha
From the moment I saw Karma with its Form over Function looks, "greenwash" reclaimed wood, completely useless trunk & rear seat, and silly heavy wheels it was obviously a "wool over the eyes" operation. Ditto for Ocean.
"Lies, Damn Lies and Statistics". That is a poster I used to see every time I visited a leading consumer reporting agency's office.
Outstanding job John. Thank you!
Thank you, John the Highlander😊
Should have started by defining what a “car company”is.
Love watching these! Thanks!
Who did the best? With the bean-counter engineering rampant throughout the automotive industry these days - more than likely no one.
Thanks!
Thanks! Glad you enjoyed it.
Interesting that Tesla does so well selling ONLY full electric vehicles… you know, the cars that all manufacturers claim is the future of the industry.
So one company is doing more than respectfully with only BEVs… yet most of the others refuse to say just how much they are making in the BEV market.
Adrian’s OpMargins are no better than GM or Ford! UPenn on Line 1 asking for their Econ degree back!
Hyundai/Kia are amazingly efficient with R&D, coming up with so many impressive products while spending so little.
By another measure Hyundai ROIC is only 4.17%.
Tesla of course leads at 20%, with a 15 year average of 30%. That's efficiency.
Misleading title. You should say "2023", NOT "2024" Industry Report Card.
Ah! Just chill, we get to consume so much data for free!!
If you love this industry, there is no better place than autoline for unbiased studies
I say it’s OK because 1) if it was titled 2023, people might assume it’s old news and skip watching it. 2) the date of this report is 2024.
Relax chief
@@MrTeff999 That's why "Best movie of the year", "Best car of the year", "Person of the year" etc. aren't announced in late december...?
@@brilanto RUclips requires titles that instantly grab attention and appear relevant or interesting.
Danke!
Danke!
Awesome!
The future is electric. No noise, no emissions, less fuel costs and less maintenance costs.
Nokia and Kodak were also leaders in their groups until they were slow to adopt new technology.
Toyota, Honda and others are slow to commit 100% to all electric vehicles. This will be a big mistake.
You should add another category: environmental responsibility.
byd would be dead there lol
Sadly some of BMW's R&D is going toward dead end efforts such as consumer fool cell vehicles. Hopefully not too much though, not sure on the breakdown.
But it does bring up an important reality about R&D spending: The amount is not a useful metric on its own without factoring in capital efficiency as well as direction.
I'm pretty sure that Tesla's R&D efficiency, for example, is many times more effective than what BMW and VW are doing - Example: remember VW's boasting about hiring thousands of software developers for its Cariad project, as if more is better in that area... clearly management never heard of Brooke's law or read the "Mythical Man Month" book on software engineering fundamentals.
ROIC - Tesla 20% - 15yr average 30%!
BMW 5%
VAG 3.6%...
What actually IS Tesla TODAY ???.
"Just a car company, it has nothing Toyota hasn't" 🤦♂
This doesn't really matter because who out of those is making money on EVs. You can't tell with any of them other than Tesla because their ICE sales are in the mix. EVs are the future. And by the way how can VW spend that much on R&D? What have they come up with? Not much.
Ford is the exception to what you wrote.
EV are not the future , hybrids are the future.
@@bobbybishop5662 yeah right LOL
@@bobbybishop5662 Welcome to 2002, when hybrids, are the future.
EVs are the future, but gas and hybrids are the present.
I was very surprised that Tesla is investing so little in its future. More interested in supporting shareholder value?
Toyota is also the world's most indebted company with collapsing Chinese car sales and zero competetive EVs.
how is it measured? by percentage or total amount?
Most indebt companies are evergrande and country garden. Most indebt countries is China with 300% of its GDP
Tesla is the best car company ever! No gas stations, No oil changes, No smog check, No corrupt dealership, No catalytic converter and faster than a $650,000 Lamborghini.
no good service network. Bad service in general, they randomly remove features via ota. Hooray
GM simply does not surprise anyone with the high quality cars they have been producing after restructuring and negotiating with labor for better wages. BYD has government support and will utterly destroy the Tesla futures because Tesla was all about growth in Asia. That conversation is completely gone even if this channel played Tesla cheerleader. Other than that its wait and see with what the EV market will do.
GM is not making high quality cars.
@@205rider8 Whether you like GM products or not then every category of the European luxury market is under complete assault, and GM is winning with better cars period.
As long as the west compete with China as if they were just another competitor westerners will loose.
Chinese companies don't play by the same supply and demand, market driven results rules.
Chinese companies are an arm of the state and it's goals for global hegemony.
Even worse when western companies are crushed by their own governments mandates and regulations.
Youean fhe same GM that left all markets except North America and China with tail between its legs, does not produce any sedans, whose sales in China are tanking, whi 6 years in a row is the biggest importer of Chinese cars to USA (with buick envision) so oppksed raising tariffs on ICE cars, and whose grand EV plan is to import from Mexico EVs designed by SAIC GM (not GM itself)? Puleeeze
In China Tesla wins the least complaints for Manufacturing faults every year. BYD comes bottom...
They compete in entirely different markets. (Until the Model 2).
One could argue having higher spend as % of revenue is worse and deserves the least points. If they spend billions, innovate nothing then why would they be congratulated for burning money?
Depends on the number of low price vehicles.
Thanks!
And a hearty thanks right back to you!
JD POWERS DATA
I feel that this detracts rather than adds to the good intentions of this report card, even if there is no better substitute. Unless they can start grading customer fault reports so that a squeaky door scores differently from failed brakes or a seized engine.
Any time GM is 2nd in quality .... don't you then have to question the data?
Yes they should be first! Ford having record recalls should be last!
JD Powers and CR can not be trusted. In spite of their claimed independence.
@@gmv0553 haha, maybe if it was only between Ford & GM.
GM has had great quality since the 1990s. You're remembering 1978.
@@davestvwatching2408 Better, no doubt, but 2nd? Not even.
In the quality section, I think Toyota shoould have an asterisk beside it because of all the emisssions cheating they just got caught doing.
And continuous lying about safety!
@@waynerussell6401 Toyota's tests was more strict than the Japanese government since they export to most countries. Or more accurately, Japanese governments tests were so outdated, Toyota ignored them. Which is why they're in trouble.
Honda needs to get their act together.
Now try to figure out how they support their customers. I was a Chrysler customer from 1970. Currently have 5 RAM diesels and 5 minivans. In 2023 my 2019 Town& Country began having transmissions problems at 160K. Factory lifetime powertrain warranty. Local dealer had reman transmission in stock, 11 hour flat rate to replace. Zone rep refused to authorize demanded dealer rebuild. But no local tech authorized to do rebuild. The care was kept for 5 MONTHS, shuffled to two dealers three times each as techs came and went. Zone rep would not speak to customers, refused to allow his phone number or email to be given. Chairwoman also has no available phone number or email. I was in constant contact with Customer Care. Wrote three snail mails to chairwomans office, no response. Zone rep promised to find a dealer authorized to do repair, never did. I finally found one and had the repair done in two days. After they had kept the car for 5 MONTHS! I will never touch or recommend another Chrysler product as long as Stellantis (Peugeot) is in control. I think they have the best minivans and trucks on the market and the sorriest customer support.
There is no virtue in spending the most on R&D vs. your competitors. Companies should be trying to spend as efficiently as possible, not as wastefully as possible. There is no prize awarded in business for having the most expense. Toyota has blown billions of dollars over the past decade researching and developing apartment complexes of the future ("Toyota Woven City"). What improvements have Toyota buyers seen as a result of all that spending? It was wasted money. So you have scored this category exactly backwards, if it should even be a category at all. Making that one change to your scoring system, Toyota moves to the very top (with 55 points), followed by BMW (44), and Tesla and Stellantis tie for third place at 40.
That's a lot of work. Well done presentation!
Love your report cards! 🙏❤️
Hi from downunder. This is THE best channel for learning about the automotive world. Great analysis.
ruclips.net/video/8p5z8BElcPI/видео.html&ab_channel=JamesStephenson
Thanks John for the "Numbers for nerds"🙂
Thanks for your support stargazer! It's people like you that allow us to provide the kind if industry content you won't find anywhere else.
Clearly, the R&D numbers presented are completely irrelevant. Hyundai and Tesla have had significantly more innovation in recent years than most other players - yet ranked by $ spent, they rank lower. It's not about how much $ you spend, it's about how efficient each $ spent in R&D is. Throwing money at useless R&D is a downside to a company and should rank it lower, not higher. It's called wasting money, rather than innovating 🤦♂
As stated companies may figure R&D differently. Also one can spend a lot of money building yet another model with no significant improvement over the last one.
By R&D spend per car - Tesla leads, of course.
ROIC is a better analytic tool.
Tesla spends $2984 on (R&D) per car produced-three times the industry average of roughly $1000 per car (Stockapps). Interestingly, Tesla also spends the least on advertising per car sold...
Quality for gm I think is skewed. Dealers are told not to write repair orders for certain problems and telling customers that the problem is normal operation. Even when the problem wasn’t there when new.
Did he mention how much debt Toyota has?
Toyota has the least debt. They own all their buildings and plants worldwide outright. Others lease or rent their facilities in some part or all.
Toyota long term debt for the quarter ending December 31, 2023 was $130.942B
@@tedpesyna8347 you sure it's not currently at $241.56 BILLION?
@@tedpesyna8347 The value of these factories is falling every year along with the decline of the ICE automotive industry. When the tipping point is reached they will be worth very little.
@KennyCronin-wq8xq So was Nokia and Blackberry. Until... well you know the rest.
You must ignore much reality to think the final score here shows the biggest picture. Compare capital budgets in ratio to revenue or vehicle volume and you'll see who plans to wipe the floor, or at least most of the floor. Hint, BYD & Tesla.
Yep. Looks like John can hand the torch and retire at this point ruclips.net/video/8p5z8BElcPI/видео.html&ab_channel=JamesStephenson
Awesome stuff John
Always look forward to these stats. Thank you Autoline!
Coffee for you guys; thanks!
Clark-Mills, we'll raise of cup of java to you!
Is Nissan just Nissan or is it Nissan, Renault, Mitsubishi, Dacia?
More R&D spend as % of revenue appears at first glance as a good scorecard number. But as you point out with examples like Hyundai. The productivity of R&D is more important. Hard to measure, but would be a great to improve scorecard in this area.
Maybe Ford can combine with BYD and maybe MB with Kia . Might improve them
i thing your r and d figures present a false picture. not a percentage but an absolute figure is what matters. a high percentage of a lower figure still means less r and d. plus tesla sales figures do not include government subsidies so are distorted. cheers fascinating...
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Thank you!
The point system is terrible ....they all cant be equal. Some things are a lot more important
True… debt, cash on hand and other metrics, which are equally important, are missing
@@davidlemieux615 If you watch to the end of the video he has that data available and ranked but you have to pay to see it.
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Thanks John, we truly appreciate your support. Every little bit helps!
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BigWaveDragon, here's a big wave of thanks back to you!
another problem is legacy auto considers a car sells when it puts on a dealers lot and they have hundreds of vehicles each so.
Not true!
@@gmv0553 OK you disagree. How and why? Source. It is generally known dealers buy the cars and finance them.
@@danharold3087 These are global statistics, the US and its dealership model doesn't apply universally. You could say that ford or GM have inflated numbers, but vehicles are very rarely sent BACK to the OEM, so realistically a car on a lot IS a sold car much in the same way teslas undelivered but "sold" vehicles are still counted.
@@danharold3087 Mercedes is currently switching to an agency system in Europe, so that logic would make them look worse here than they are lol
@@MaticTheProto Good for Mercedes.
I wonder what vehicles Toyota is selling in the US? Years after the pandemic its dealers still hardly have any inventory on hand and I would say most of the paltry little stock they do have is made up mostly of Tundras with very little else. No other automaker comes close to as poor an inventory situation as Toyota’s in terms of inventory level and product mix. I find it amazing that they put out such seemingly impressive sales numbers given that there’s basically nothing to choose from on the lot when you go to visit a dealer.
Most Toyotas are sold before they arrive at a dealer. I can't find a Sienna or Prius to even look at.
Our local Toyota dealership has a full lot!
Danke!
Danke Kabe. Mucas gracias, domo arigato, and merci beaucoup!
Ford is doing fine. Not great but fine. In fact they are doing well enough that they are doing the right thing of aggressively investing in the future while they have healthy cash generation. Hence the $4.7 billion loss in the EV business. Takeaway that plus a big non cash expense on pensions based on arbitrary remeasurement calculations and you can see they were doing better than the year before.
@@KennyCronin-wq8xq
I can tell you they are not doing anything shady around accounting if that is what you mean.
Ford is one of the worst in the industry with their cost efficiency. They will definitely have to improve on that. And they are not going to turn that around in a month or a year. That is why I say Ford is doing only fine, not great.
JD Power quality report card is nonsense. Why use it?
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Great work guys, keep it up! I watch your content daily. 🚗
Mathew, thanks for watching Autoline Daily and for supporting the Report Card.
Stellantis, Stellantis, Stellantis... not bad for selling older platforms.
I’d be interested to see your report on SoC companies collaborating with these OEMs (NVIDIA, Qualcomm, Renesas, Horizon Robotics…) ❤
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Tom, thanks for your support and have a beautiful day!
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Thanks to you!
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Jerry, thanks for your support.
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Thank you. We're glad you liked the video.
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Where was Ferrari? Thought they had most profit per car.. Guess they are kind of an outlier
Ferrari makes all of their money on licensing for T-Shirts and hats. Ferrari = Harley Davidson, it's all about merchandise.
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Great content as always
Thanks kingdomofashes, for your moral and monetary support!
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Toyota and Volkswagen (along with the USA) has a shit ton of debt. No one has plans or an idea how to pay back the borrowed money.
It also hampers their ability to invest in future cars.
Where are getting your debt information on Toyota?
Ask dealers in USA which manufacturer franchise they would want to own.
@@MichaelAllen-td1uu Dealers want to sell cars that sell, cars they can get, and cars with a good margin. Past that not much else matters.
Internet
I miss the old “profit per employee” metric you used to do. That one was always interesting to me.
For Tesla - last year is just SOOO last year.
What this shows me is that the Employee Costs for some of these companies is outrageous, if you only make $2100 per $30,000 average cost to buy is terrible. Need to cut UAW wages and benefits.
Why don't we just ship all jobs to the countries with the worst labor practices? It has worked wonders on the old manufacturing cities in the u.s. Instead of having a decent paying job they are now high crime drug cities
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Thank you!
Will BingeCo get re-rerated after babysmurf9000 takes his GPU's on June 13!
The only winners last year were owners of older cars that are still in good running order. Anyone who bought an EV is a sucker. Anyone getting a lease is a loser.
Depends on the EV. With house solar, I spend nothing on fueling my Tesla. Don't have to care about $6/gal gas or breathing carsongenic fueling fumes. I enjoy the quiet ride, zero maintenance (other than tires), and never having to fund middle east wars over oil. Why anyone would even consider an ICE car today is beyond me. Likley that's why 97% of EV owners will never buy another ICE car.
@@KennyCronin-wq8xq - It's understandable when the survey only talks to owners of EVs with the awful CCS charging (everyone but Tesla). Lucikly almost every EV is switching this year to NACS (Tesla) charging, which actually works.
Wow, I knew Tesla was crap but didn’t know they rank so low in almost every category… tho quality I’m not surprised, those things fall apart
In one word everyone but maybe Tata is better than Tesla
Our 2 teslas have been excellent and I understand that they're improving radically.
My Model Y was delivered with zero defects, and after two and a half years, the only thing that has gone wrong is a tire pressure sensor.
@@davidhuber6251 Don't worry your suspension is still under engineered and will fail soon! Another success story from Chief Engineer babysmurf9000!
OTASWU. If you own one you know.
Comparing to tata … it is quite obvious you literally know nothing of either company.
TOYOTA #1. They are significantly behind on EV technology, but will surprise everyone how quickly they ketchup (sp).
HYUNDAI: If Genesis becomes a truly Premium Brand… look out.
*Toyota is #1 at hydrogen technology. A boondoggle.
*Hyundai is #1 at child labor.
The only surprise is how far behind Toytota is on EVs than everyone else. Everyone has been saying EVs are easy, but PR releases are cheap - and Toytate is an expert at PR releases. Making a great EV is hard, and you have to actually want to make them.
@@gnoxycat We also see Korean auto makers try to extend work hours to eliminate overtime pay.
@@tesla_tap Toyota has always been behind on tech since they entered the u.s market at least. They were behind in fuel injection, disc brakes, abs, direct injection, turbos, etc. When they do bring new features they worked out most of the flaws
@@tesla_tap Now they present the latest combustion engine... 🤪
I gave a super thanks... It doesn't change my opinion that lately you are defending government mandates over consumer will when you defend EVs.
Also, as long as the west compete with China as if they were just another competitor westerners will loose.
Chinese companies don't play by the same supply and demand, market driven results rules.
Chinese companies are an arm of the state and it's goals for global hegemony.
Even worse when western companies are crushed by their own governments mandates and regulations.
Agree with you in all but EVs. EVs are the future. For all the reason you stated about China it will be the auto maker to the world unless we can solidify profitable EV production in the US. Unfortunate the government is also protecting the existing companies that provide energy. The 50% tariff/tax on home solar illustrates that. A man with enough solar on his roof can disconnect from the grid and the gas station. Millions of people doing this could cost the existing energy companies Trillions.
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