eBay Suggested Promoted Listing Rates Keep Rising
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- Опубликовано: 9 сен 2024
- In this video I discuss the correct state of eBay’s bread and butter - Promoted Listings. Suggested rates are on the rise and my question to you is what is the maximum amount you are willing to give eBay on each sale above and beyond the standard final value fees? Is it 2%, 5%, 10% or even 20% more? Let me know your thoughts down below…
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I tried promoted listings 2%, 5% and even let eBay go wild and do what they recommend. And it really didn't increase my sales much. Then I quit promoted listings and just changed my prices so it was the best. And my sales doubled! However the impressions went down. But sales is all that matters. So I disagree promoted listings are not important at all. It's just an eBay scam. eBay is not your employer they are just a tool for you to use. And you use it however you like. I don't care what eBay wants. I care what my customers want. eBay is not your friend. You seem emotionally attached to this corporation that doesn't love you back. And trust me you don't want to care what eBay wants. Their former CEOs were criminals.
I have zero emotional attachment to eBay. We do cross list on other sites as well. Again, and i have said this many times before. Selling on eBay is about the traffic. As long as they have that I’m selling in the site. As for your sales increasing, yes there are a number of buyers who will sort by best price instead of best match and lower prices will help you in these searches. However there is an even larger number of buyers who don’t know any better and use best match search as this is the default search and your items do not have a very good chance to shore up without prompting your listing. As I have always said, do what works well for you.
I'm not so sure the current CEOS aren't criminals as well
@@FlippinAintEasy anybody that wants to work for eBay should move to the Philippines. They hire alot of people in that country. That's all I get when I call them on the phone. 🙂
@@jimforthew if i worked for eBay in any capacity i would be fired by now. I have spoken my mind about almost everything eBay and most of it is not positive. Despite all the BS that we encounter on eBay I am still making money and that will keep me selling here. I use eBay as a tool to make it happen and it doesn’t all just happen on eBay there are other sites.
That's the EXACT phrase I use "ebay is not your friend"
My biggest issue is that the promoted % is charged to not just the final sale,but to the final price including taxes,shipping and any other cost.That is criminal
How does ebay need to screw people for more money ? ... They are nothing more than greedy unethical scum
If sellers would stop buying into this concept that "you have to promote" It would fail. I just can't do it. I will drop the prices and devalue the items before promoting.
This seems foolish. Cutting off your nose and all. What makes you think as a business owner you are ABOVE having to leverage advertising? Every other business in the world has to advertise. Look at your return on investment on advertisement first before you just disqualify it. Shape up, jack.
I have tested it several times over the last 6 years and my sales always pick up with promoted. just the way it is
@@jermaineconcern1539 I already pay Ebay for this service. I have a store, that I pay for monthly, and they take a percentage of sales and a flat fee. On a side note, I noticed that all my searches are now defaulting to newly listed instead of best match. I have made zero changes to so whomever is promoting what I am searching for is getting scammed.
Agreed. I don't promote anything and I've sold over 20k in single trading cards that I've pulled out of packs this year alone.
Dropping priced don't work bud .. I've been selling a lot of things at a loss to get rid because it's marginally better than sticking them in a skip
I suggest paying ebay what you have to to clear your stock, then have nothing more to do with them
Unethical scum like them has to be taught a lesson .. and this is the only way I can figure of doing it
I am selling supplements, started October last year (2022). It was growing slowly, my promoted rates were about 20% vs suggested ~10%. In March 2023 I became 'Top Rated Seller' and my sales plummeted - the first 4 days I had no sales at all. I've tried a few things: lowering prices and going with suggested rates only, then I raised the rate to 15% on average and I still cannot sell more than 2 items per day despite adding new products constantly. I will wait one more month and, if no improvement seen, I will scrap promotions and lower the prices for another month. If any of this does not work, I will say goodbye to eBay and focus on Amazon where my sales grow nicely, organically, without any promotions.
I opted out of the new international shipping program and my sales turned back on. I say this because that March timeframe was when that seemed to be for shipping. Just a thought.
Thank you for the suggestion, I actually opted out of that but now I'm thinking: maybe this 'new eBay tech team' has screwed more than just one thing? I will contact eBay and ask if they know something about that problem and I will post here when they reply just in case someone else has had same problem.
Thanks for the video. I agree, my limit is 10%. You’re right, eBay will keep raising it until we say “that’s enough”.
At 10% eBay will be taking about 25%
@@keithhards511 yes, but if I get more sales overall, I’m hoping that it’ll be a numbers game.
My Boring Reseller Life just posted a video after this one. He has 49,500 items in his store! He promotes at 15% and is struggling badly to make sales. He's been selling for 21 yrs so is not new to Ebay. Maybe the few sales he IS getting could be promoted but clearly with that many items in his store, it doesn't seem to be making a huge difference. I guess everyone reselling is trying to gauge what is working. Honestly, I believe the bulk of slow/no sales is because of the continued website issues Ebay has caused with their never-ending changes. They NEVER acknowledge the problems they cause and they NEVER will unless a new CEO comes in that actually cares about the sellers. That's the bottom line. That complaint has been ongoing for the 10 yrs I've been selling.
What's to stop eBay from throttling the listings that don't promote at all or that promote at a low rate? That would give the higher rated promoted items an additional boost in search and increasing the likelihood they sell even faster. That makes eBay more money and that is all they care about. Sellers are used up and spit out all the time. Sellers are expendable. Why promote higher, when eBay has done little to nothing to remedy all the glitches? The amount of tech issues is staggering. Their customer service is generally terrible. We aren't truly getting our money's worth from eBay anymore. Its eBay that is capitalizing on us. They know exactly what they are doing and sellers are just pawns.
Exactly! eBay may not be promoting anything at all, but rather punishing you for not promoting while keeping you in the running if you are. To clarify, it may be simple reversed psychology. People will promote to make themselves feel like they are getting more, when in reality they've gotten the same they've always gotten. Meanwhile, those who don't promote are actively punished by having views and sales throttled down. It all seems like one big mind game, psychological scam to me.
It's a race to the bottom if you play this game. eBay is asking you how low will you go? It's time for everybody to boycott this promoted listing nonsense
It’s also tough that promoted is calculated on shipping
The more money you give, the more they figure they can take. You are simply under the assumption that they are promoting more than those who do less or none at all. It's marketing trick/scam on the sellers, and I don't play the game. They will just keep increasing.
YES!! You don't get rewarded for promoting, you simply get punished for not promoting.
As a part time seller, I hesitate to promote any of my 1,000+ items. The reason is that most of my listings are sealed and used collectible records. Many of these records are limited pressings or hard to find rarities. I'm willing to sit on them as I feel that the value of my listings will only increase as time goes by. If at some point in the future I feel the need to move some or all of my inventory then I'll consider promoting. Until then the standard fees apply.
I expect a lot of your buyers are repeat buyers and a lot of the things you sell are the only item of its king on ebay at any one time ?
If so, I expect you would not get much benefit from promoted listings any way
Thanks Jon. I usually go with the percentage they tell me. However, I noticed lately it is typically 9 to 10%. That is ridiculous.
I raised mine from 2 to 11% on everything and it made no sales
Much depends on what your selling and they demand for that item.
I don't do promoted sells I just put my prices competently and great feedback.
Promoted listings will eventually price out everyone except the overseas sellers, if left the way it is now.
I just read your comment after posting my own and couldn't agree more! eBay used to be something special (and still is to some degree). Eventually, it'll turn into another Alibaba or Wish, because those overseas sellers will be the only ones that can afford to produce and ship while still turning a profit..
I'm using a dynamic rate on mine so that it adjusts automatically to current conditions. The rates showing on my listings today are between 8-13% with the majority being around 9%. I'd love to keep that money for myself, but I believe it's one of the reasons that I've been able to get sales coming in as quickly as I have in such a short period of time.
I tried just a 5% across the board & was dead in the water for the most part. Now, I'm trying to stay at around 10%. It's all so suffocating. Every day is the grind to source, list, price fair & now we have to dig even deeper to get our stuff shown. Thanks for letting me complain.
i drew the line at 0 percent. i have been selling on ebay for 15 plus years. I refused to do promoting listings. I stood against it and still have to this day. For obvious reasons. They will just continue to take and take and take. And people will continue to be foolish and give and give. The sellers are just shooting themselves in the foot. If you dont stand for something you will fall for anything.
Or sit back and watch others make sales. I choose to fight the battles I can win. Not many can say they have made phone calls to start up a class action. Nobody will take the case. So I figure in this case I can play the game and make decent money on the site or cut off my nose to spite my face. I refuse to do that.
@@FlippinAintEasy sounds good partner. i understand. you do what you feel you have to do. at some point in time we are all going to have to fight back and get uncomfortable. take care.
@@FlippinAintEasy oh and a class action lawsuit aint going to do shit except make the lawyers who take the case money. you and i wont get shit and nothing will change.
Let them promote there listing. LOL People shop by the lowest price. That is what makes item sell.
@@FlippinAintEasy
Is the promoted listing rate added on to the final value eBay fee?
For example I saw a rate at 11.9 % for a pair of jeans I listed. Will eBay add that 11.9% with the final value fees? If so that's about 26%.
Let me know please.
I said it before and I'll say it again. Promoted listings will fail cause it's a race to the bottom. Sellers will just raise prices to raise PL until prices are triple what they were and the only way to compete is to either not use it at all or do the same thing. eBay knew this before releasing promoted listings.
When I listed an item again by mistake I already had listed, the recommended promoted listing rate for the new listing was 11%. When I saw I had already listed this item I checked the original listing and looked at what the current promoted listing recommended rate was for it...4.7%. I think ebay plucks these numbers out of thin air sometimes.... nah, most of the time. I can't wait to get rid of my remaining stock and end the ebay madness
I try to shop EBay and compare prices with other platforms but the prices are usually higher on EBay. Promoted listing causes buyers to add their costs onto the item and it is pricing them out of the buyers market especially for people like me who comparison price shop. Where does it end?
I do ZERO promoted listings - Here's why - 85% of my listings are for items with few if any other sellers. I have 1,300 listings but if someone wants one of my items it's often the only one out there. Secondly, my sales are as good as they have ever been because over the last 7 years I have become a better picker and seller. Should I promote the 15% of my items with lots of competition? Probably yes, but I figure I can just offer those items for the same percentage lower cost as the item would be with the expense of promoting it.
Think about it - I just listed Black safety toe thinsulate mens boots in size 11 $29.99 plus shipping - I bet my listing will always show high in a search of those specifics even without promoting.
Actually no you don’t have to promote listings to be successful. Unless you have some obscure item, clothes it’s not worth promoting your listings. If the price is already at the lowest and your titles are good should be no problem.
Only been dabbling with eBay for a year or so. Tried going with no promoted at all and the number of impressions was heavily throttled. When I tried just 1% promotion (The then minimum) the number of impressions increased on some items by as much and ten fold. A year ago the recommended percentage for something like sweatshirts was around 6 1/2% now it is 10% and I have seen 12%. Thankfully Poshmark has just landed in the UK so I can see myself using that to sell more and eBay just to clear trash tier items only..
Promoted listings doesn't do much for sales and I have high sell through rate items. Tried to promote at 10% for a couple of months and it made no difference in sales. Then I dropped my promoted listings to 5% and dropped my prices 10% and started making tons of sales. Makes me think the majority of buyers shop by price low to high, not by what shows up at the top of Ebay search results from best match. My ROAS actually went up 7 pts after I dropped my promoted listings. I am at 17 ROAS promoting at 5%.
I look at the big picture.
I have an advertising budget. The more spend on Promoted, the less I spend on other tools, like sale markdowns and coupons. Raising prices on items and shipping are other alternatives.
Some of this is difficult with the overall race to the bottom by sellers looking to get out.
Before and during the covid years all was going very good. I had more money in my pocket with lower sales volume.
Today, with almost double the sales, it feels like fewer dollars in my pocket.
Inflation and the ebay money grab is probably the answer.
I promote 10% on all items. 90% of my sales this month were from promoted listings. My sales have doubled, so I'm happy with it.
Some months ago, I began using the eBay suggested promo rate in an effort to increase sales. At that time, the highest percentage recommended was around 9%. Now I’m seeing some at 13.5!! Using the recommendation did increase my sales but it’s getting ridiculous. I think eBay will continue to increase the percentages because they know they can get away with it. After watching this video today, I gave it some thought and decided on a self imposed cap at 10%.
I give them nothing , it does not pay to promote what I sell. Antiques and Collectibles are different than everyday needs.
it's really a race to the bottom. sellers try to undercut on price or raise their promoted listings trying to get a sale. it won't likely end until the cycle bottoms out and enough of these sellers actually go out of business or burned out. I even think 10% is way to high. I'm still upset that they raised it to 2%. Thats what I use and I won't go higher then that and if they raise the minimum I'll likely stop altogether. I think listing more and having interesting items is the key. Additionally, selling local / diversifying off of ebay is also key and I'm a long term full time reseller of 12 years.
Might I suggest the promoted "suggested" rates are different for each individual eBay user? What I mean is the number is dynamic and ever changing based on that users "use" of promoting their listings. If you don't promote the "suggested" rate starts low (to get you into promoting). If you then decide to promote eBay then ups the "suggested" rate to a higher number manipulating the user into thinking they need to do better by promoting at an even higher rate and so on. Cell phone apps are already doing this using "rewards" apps. The more you do something the worse the "rewards" are for you over time but the business keeps gaining more and more profit/users. If you don't use the app for a period of time and then go back, the rewards are good again. All this is designed to get you to "stick" to doing something. The term "sticky" is used a lot in technology companies today. I stopped promoting two years ago.
I have both stores in China and north america, in China you would need to purchase all kinds of promotion ad so that you can get volume, more than here in America, but the platform doesn't charge you a 12.3% transaction fee! here in US, they charge the ad fee on top of the transaction fee, and the add fee is getting higher and higher for the same thing.
Promoted listing are a sham for the sellers. I tired the recommended promoted listing rates, any ware from 8 to 12% a few times and never made a sale on those. I do have some at 2% and have made a few sales on those rates. So why should I give eBay any more money they take enough. eBay is getting more like Amazon more fees less profit.
I started now to sell on Mercari and Poshmark, and am thinking to go to offer up too. I still have eBay but im sick of there fees and bs glitches, I don’t want to give 50%+ of my revenue to fees for eBay anymore.
eBay sure killed the market with promoted instead non manipulated market! Greed shot themselves in the foot killing off sellers that were also buyers! I don’t know the mentality of a company that purposely got rid of sellers and buyers in one swoop! I’ve always played the eBay game was doing 7% but I vary each item now according to the variable rate shown! 4 to 7 percent now! But I used to get 20 plus sales per day my sell through rare was 20% before promoted and now I have 20 sales per week and 1.9% sales conversion.. hence diversifying 🤷🏻♀️ eBays loss!
I’m 3% only and yes I could promote more but eBay can’t make people buy.
I think everyone should test "promoted listings", it does not work for all items and categories as everyone knows. It depends on what you sell and how you price. If you do everything right, like selling good items and at good prices with great titles, "promoted listings" can boost your sales even more. Just make sure you buy your items at a good price, then giving a little more to eBay is no big deal because you make that much more from them. As you said in your video, it works. I don't think you have to do the recommended % to make it work well though. I do a smaller % on all my listings compared to recommended and my ROAS is 18 in the last 90 days. So, if your doing everything else right, "promoted listings", is just another tool to make more money, you should use all the tools you can that work. Like you said "Flippin Aint Easy", just test it out and see and then go from there.
Generally speaking the items I sell have about a 30% markup over my cost. That is about the industry standard for my products. Latest suggested promoted listing suggestion is 16.5% on top of what they already get. Cannot do that
Well thought out! I know if I do not promote a listing I can go months with zero views on that listing. Great video man!
Thank you.
@@FlippinAintEasy I've always enjoyed your content. Thank you so much for what you bring to the table on a weekly basis! You're a true inspiration
Thanks for the kind words. I’m just a guy sharing my experiences and eBay thoughts. Thanks for watching.
I turned off my promoted listings a few days ago and sales have been positive. My main items I list are lapel hat pins so I really see no reason to promote stuff like that anymore.
Hello Jon, great video, eBay does not care about the small sellers it's about the shareholders since shareholders keep the executives with a job. I spent several years at FedEx Ground with it's contractor model and know first hand it's about buyers/customers. I can recall when the small single route contractors were forced to sell their single route to a large multi route contractor or several single route contractors got together to form a large corporation. I said that to say this we as small eBay sellers are at a crossroad where we will have to make a decision to either sell out or come together and form larger corporations to deal with eBay. Your larger eBay sellers are able to absorb more of these fees than say a small single person seller.
Hi Jon, Thank you for the video and discussion. I promote across the board at a fixed 5.5% rate and 89% of my impressions are promoted impressions. With cost of selling going up (USPS rates + eBay Fees) ... at some point, we will feel that we are working for eBay and USPS instead for our own benefit.
Do you think that the suggested rates are going up because eBay artificially move them up or is it because sellers are racing to the bottom (in this case increasing the promoted rates on their listings)?
Have a great day in Las Vegas,
Julien (NorCal)
Wouldn't eBay suggest a higher than normal rate so that you would receive more "benefit"? This is a dangerous model because there is a major conflict of interest going on.
Like many, I've decided to take a stand and remove promoted listings. 1% minimum with a 5% average was fine, but now a 2% minimum with a 9.4% average is just too much. I'm in the toy business (14 yrs now) and my margins are already paper thin with increased prices in my product and shipping. So to give eBay 25% isn't gonna happen.
I hate when I hear the word "collectively " used. I didn't start selling on eBay to "collectively " help other sellers. That's just filling up air time.
I put up everything with no promotions for 1 month. After 1 month I end any unsold items and relist using sell similar and promote at 5%. 5% is my max I will go.
E-bays little cash cow.. I have found no real uptick in adding promoted listings just views the clicks and the conversion is not there.
The whole Promoted Listing concept is a load of crap and I've felt that way since day one when they rolled it out. What am I paying the FVF for? Why does this fee need to be tacked on to get my listing seen over the next guy? If the morons that run eBay would try to actually improve the platform, stop with the constant glitches and tech problems, make improvements that actually make things better instead of worse (like the recent listing flow change), I'd be willing to bet that buyers and sellers would stop leaving the platform. Stop reaching into sellers pockets for an extra .3% here and .7% there to keep/increase overall revenue. Improve the platform, bring and keep more buyers and sellers, those sellers should end up selling more and the fees eBay collects would rise. I'd love to pay more in fees if it meant my sales were growing. Not so happy paying increased fees when my sales aren't growing that much. Instead, they lose buyers, lose sellers and just take a little more $ from remaining sellers to keep the revenue growing. Look at the latest financials. The revenue growth eBay had was attributed to the promoted listing fees.
Running some advertising would be nice too. I see commercials for Etsy, Mercari, Poshmark somewhat frequently. The last eBay commercial I can remember was for eBay Motors during the Barret-Jackson auto auction a few months ago.
I play the game and promote 99% of my 1800ish listings at 2%. Tried turning it off for a few weeks last August/September and my sales dropped big time. Turned back on and sales climbed to previous level. My sales have been strong so far in 2023 and about 62% of my sales are from PL. Ridiculous game to play but it is what it is. Just need to account for the fees and costs involved when making decisions about what to buy. I generally assume 20% in fees, shipping and supplies. This is why its important to pay attention to your average sales price and try to drive that as high as possible. I don't how people make it selling a bunch of $10-20 items. Hardly seems worth the time to me for prices that low.
I saw a percentage of 11.9% when I listed an item. Is the 11.9% added on to the normal 14% ebay rate. If so that's 25.9%!
eBay promoted sales is like a brick and mortar signing a lease ( eBay store ) paying a percentage of sales to the city ( eBay fees ) but with promoted listings it’s like the City is now charging you so people can walk down the sidewalk to your store after you have set up your business without telling you in advance.
The fees keep going up, my sales are off 30% and eBay is making MORE than I am. Why am I doing this?
Before i type this out, I'll first off say that I have respect for you and your opinion. I also respect the business you've grown and thank you for the content.
All that said, here are my questions...
How is your question about "What is your cap for promoting listings?" relevant to your overall message, which is that in order to succeed we need to play eBay's game? You're already sitting at an average promoted rate between 7 and 8 percent. It's not going to take long at all for that number to reach 10. What will your message be then? You're comfortable for the moment but what happens when you're not? Will you stop selling on eBay? Or, will you decide then is the time to speak up or try to prove a point to eBay?
The current trajectory is not good at all... Smaller US sellers will be the first to go, then eventually even larger US sellers. Who does that leave? Well, it leaves sellers from places like China, where goods are produced for dirt cheap (often under inhumane conditions) and shipping costs mere pennies. eBay will then be just another cheap junk site.
I think I did answer this in the video as I was asking everyone what their max would be and mine is 10%. I am almost there, so when ebay is asking for more, it will be 10% and I will just keep doing the best I can and continuing on the path I have been on hitting $10k in sales on a 250 item store full of questionable stuff.
@@FlippinAintEasy thanks. It's good to have a plan and sadly the plan will probably have to be executed soon. Wishing you all the best.
if thay keep putting up the rates more and more people will leave
Ebay is currently in 3rd place to mercari and depop for clothing for the past few months. Never has this been the case til just now.
Sad just sad
I have 1000 listings all at their own max rates..9% or more and still get only one or two sales a day ..while i crosslist on platforms like depop and mercari and they give me 6-10 sales daily. Sad how the tables have turned on ebay.
Don't do promoted listing doing 20-30 sales a day.
32% of my sales come from promoted listings and I never go above 2%. It works for me so I can’t complain at the moment.
Remember say in early 2022, promoted listings included giving you a dollar amount spent as you increased, or decreased, your percentage, just another change Ebay made, so that sellers would spend even more, because they didn't really know exactly how much they were spending. I knew Ebay wouldn't go back to that, but I still complained multiple times last year in hopes that other sellers would do the same, but no it's been about a year, so that feature Ebay will never bring back because it's not beneficial to them.
I was at 5% with a 2% adjustment up or down.
But, I just looked at the recommended percentages and most were between 10% & 14%.
So, I decided to let her rip and take the cap off for a while just to see if I notice any difference in the sales.
By the way, sales seem to be down across all platforms (for everyone) I don't think it's just an eBay problem but more of an inflation problem, not sure if throwing more money at it will help.
Dear Kelly, you are right for me in May, traffic goes down by 34 percentage but this was not happened in April and March. So I do not know what happened with my traffic. Any idea? What do you suggest to traffic goes back? Thanks if you answear it. :)
It's a scam to get more money. My promoted listings sales are down 65% but my organic sales are up 6%. I promote at 10% so that's mathematically impossible.
So ebay is losing market share and their fix is to squeeze their sellers even harder with promoted listings and much higher fees? I don’t see that as working out in the long run
I almost never promote, and make a solid living on eBay selling mostly used, general merchandise. The mindset of “you have to promote to be successful” is just plain wrong.
It is really subjective and almost always has to do with what you are selling.
I do a 100% Promotion Rate and my sales have absolutely skyrocketed! I don't know what you people are doing wrong!
I have 3,300 items in my store,...I've never used 'promoted listings',...I don't care if it works or not. I'm morally against it, so I don't use it.
interesting idea.....promoted listings at 10% vs sale at 10%. I might try both for a week and see which does better.
It all starts with how and what you source.
100% This right here....
I'm convinced like you that if you want to make sales you have to promote, even if you don't want to. Have to play the game. Today I'm changing my listings almost 700 to 9%. The reason so high is because my sales are over half less. I would rather have less of something then nothing of nothing. I sell mostly vintage jewelry, and realize it's a want and not a need product. If my sales don't go up I don't know what would be next. I have also sold on Etsy since 2009 adding more on that platform. It's a lot easier for sure. I will look at Bonanza, they have a software that will copy my Ebay items to there site.
There are a few things to add but not bad. Keep those videos coming. Best Regards, Barbara
They told me that it was 25% and I dont see any place to change that amount. How do i?
It's a trade off between promotion fees Vs cutting prices etc to be competitive!
I resisted promoting listings until September 2022, and then I selectively decided which listings to promote, at 3%. If very few listings include the items I am selling, I do not promote.
You are a fool if you think it won’t go above 10%. And the problem you are describing will affect you if you don’t go over 10% and match their suggestion. We need a new auction site that holds firm at around 7% total fees. People would leave eBay in droves. Just thinking about paying 12% eBay fees plus another 10% promoted listing fee is insane! Hopefully the market forces shut this practice down with an eBay competitor!
Oh I do believe it will. eBay will continue upping the ante until they get push back in masses. I suspect it will take a much higher amount than 10% for this to ever happen. This video was simply to start the discussion about this trend.
Just a little update. I went through and promoted a bunch of stuff this morning and it's definitely making a difference in the view count. I did the recommended level on most of it.
We need to organize a boycott of Promoted Listings. I was doing promoted because it was cheaper than a 15% sale. But at the near across the board suggested of 9-10% applied to the whole amount I think ill go back to sales.
the number of amount you will promote depends on how much you will make off the item. I promote items at diff rates
here is me:
Impressions
3,294,941
4.60% vs. last 7 days
Clicks
4,203
10.23% vs. last 7 days
Sold
90
25.00% vs. last 7 days
Sales
£2,630.41
39.00% vs. last 7 days
ROAS
20.33
1.73 pts vs. last 7 days
CTR
0.13%
0.01% pts vs. last 7 days
Sales conversion rate
2.14%
0.25% pts vs. last 7 days
Average sold ad rate
4.92%
0.46% pts vs. last 7 days
Ad fees (excl. VAT)
£129.41
27.17% vs. last 7 days
I'm not in a category that requires (or would benefit from) promoted listings, but if I had to play the game, I'm not sure how I would approach it. I would probably try for best price and wait for the buyers who sort by lowest price. Of course, anyone else could come along and undercut you with their own lower price, so you might be playing the long game.
There does have to be an upper limit to this madness, and it seems as though we will get there sooner rather than later with this variable model.
I haven't done the math, but it seems like if you buy something for $5, sell it for $15 + $5 shipping, then eBay is going to base its fees on about a $22 transaction (considering tax). If you've promoted at 25%, then eBay fees are going to be about 38% -- so that's $8.36 in fees on your $15 sale. That leaves $1.64 profit, and supplies and effort aren't even considered in this calculation.
I would say that if you sell these types of low-dollar items, you cannot afford to promote. Even though $5 to $15 is a poor model to begin with, it shows how quickly a promoted fee can eat up the rest of your margin.
Their suggested add rate for my main listing is 15.6%. I pay it too, I just raise my price a couple bucks. But it’s absolutely ridiculous. It started at 7% till now at 15%. I just keep raising my price as they raise their suggested add rate. eBay needs to have a cap otherwise it will never stop. I’m at my limit but when I don’t promote, I don’t get many sales. It’s a lose lose
I received a seller survey from eBay today, which went to my spam folder. Luckily I saw it because I'd love to let them know how I feel about the outrageous fees. Just wanted to let everyone know so they can check for theirs and not miss it like I almost did. Hopefully if they get enough feedback they'll put the brakes on the fee increases.
I have been promoting only at 2% because we already pay so much on other fees so it really sucks. Maybe we could just stop promoting and see what happens.
I'm at 5% across the board. So in most categories the finale fee totals average around 20%. Yes I consider this when pricing, but it's a vicious circle. I'm willing to go a couple more percent but that's about it.
It’s almost 16% today, so they say.
There Charging Me $25 To Promote One Item After That A Listing Fee , and Taxes And A Shipping Label So My Selling A $200 Toy I’m Lucky To Get $100 From The Sale ? And If I Don’t Promote Item No One Is Seeing My Listings
Don't choose the DYNAMIC RATE! They bump it up. With the final value fee for the category and the Dynamic rate fee added together Ebay just made over 34% of the $99.99 item I sold. Really great for them. I also pay a monthly store fee as well. But this item I got back $54.87 in the end for it. So for my time and effort I made a total of $4.87 after the cost of the item. If I take out other overhead I basically lost money in the end. I just canceled all marketing for all items. I will give it a week and see. I might promote with a flat percentage across the board or just bulk my inventory and sell it and be done with ebay. I have been selling since they started. been up and down over the years and not worth the time if they are going at it this way. No wonder they are loosing sellers.
If you use dynamic you need to set a cap, for me it is 10%
What do you think about advantaged promotions- like the pay for click?
I mostly sell clothing and I promote all of my listings at 3%. I list 7 per day and I average 5 sales per day. Half of my sales are organic sales. I'm pretty new at reselling. I started about 9 months ago.
Curious how many listings do u have ?
@@ziam6210 I just reached 600.
10%, except in a rare case where it may be worth a few percent more.
I promote 2% for low priced items. Above $40 i dont. I still sell around 3-5 or more items a day. I just refuse to pay more fees
Unfortunately, the dynamic ad rate means over time percentages go up and up until most people cry uncle. I think there's really no other way for it to work.
there is something you are not doing right because the impressions are way down for you along with many of the other criteria is in the red. I sell less than you and not sure what you're average sale price is. I just know all of my numbers are in the green
5% cap will not go above it. I was forced to promote. I did not for years. And last year they flipped off the switch. In sep I started and huge turnaround in sales. Right now a extra 2k in 90 days for a 5% add rate. Best add campaign I have ever run. But it’s capped no more
It’s weird because often times it says zero views and yet the item ended up being purchased soon after.I tried doing lower percents like 4% but ended up mostly in 10% range. I usually go with the recommended but don’t promote all items if I see views on some I leave those. Guess that’s my weird approach.
I’m a new sub here have you share what category the items you sell are in? Clothing?
Thanks for the sub. I am an everything seller and my main store is Valuetrendz . Absolutely nothing to brag about in my store.
Main liquidation-type account: ad fees are 5.5% of sales, 18.04 ROA. I usually promote those around 2%. Second account for cheap repeat sale stuff: ad fees are 23.54% of sales, 4.25 ROA. Like I said in another post, on my second account I need to lower this once I build up a sales history to compete - I can't do that percentage long term, but I can do it as an investment in future sales for those items I'll sell long term.
Generating 10K of income on 250 listings, interesting.
Remember this is sales, not income. I am running at around a 50% profit margin on this account.
I am listing at a reasonable price and don’t open promoted listing . If it doesn’t sell in 15 days I increase the price 5% and I raise promotion to 10% and wait 15 days further . After 1 month if it doesn’t sell I close the promotion and add to 20/25% markdown sale for 15 days . After that if it doesn’t sell leave to ebay’s hands and add to ebay dynamic promoted listings .
I am promoting at 2% but will go up to 10% on harder to sell items or ones that have not sold in a year! I will NOT go above 10%ever! Some of my items are well promoted at 2%. I will stay at that level unless something is just not getting viewed for whatever reason. Thanks, Jon, for helping me stand a stand on this issue.
My sales have dropped off a cliff. I’ve had to replace photos update titles and descriptions to try and get back up I may have to follow suit and start promoting.
That is why I don't buy off endcaps if possible. Besides, the product on the end is not as fresh as the stuff in the regular place anyway because the store wants it sold before it expires..
Or put in the work to cross list cross list cross list. IF eBay can't get the traffic list elsewhere. Our sales are not down but we went from 90 percent sales via eBay to 30 percent eBay 20 percent Facebook 10 percent offerup 10 percent depop 10 percent postmark 10 percent mercari
Good morning Jon
Mine are up to 10%! But check this out, things that are 100% and even up to 200% sell through rate are also having a 10% suggested promotion rate! 🤦🏻♂️
I wonder if they calculate promoted listing rates before or after your sale. Meaning if I promote at a maximum of 15% but the going rate is 6% on the item I sold, does my maximum of 15% raise the average as a 15% sale (figured before my sale) or as a 7% sale (figured after my sale) for example. Does that make sense? One would think the average should be figured based on what I actually paid, not on the percentage that I offered to pay up to. But the pace at which some of these promoted listings rates are increasing makes me wonder. I seem to be paying almost as much for promoting listings as I pay for eBay fees now, and sometimes I pay a little more than eBay fees for promoted. My only relief is on the 10-20% that sell organically.