How To Gain Attention For Releasing New Music | Music Marketing Secrets
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- Опубликовано: 11 сен 2024
- When trying to figure out how to release new music it can feel pointless when no one is listening to the music we've already put out. You tried to figure out music marketing, but you're still not getting streams, you're not getting booked at the venues you want, and the money just isn't coming in. When we have all this new unreleased music in the vault it can be frustrating not knowing how to successfully launch it and get peoples attention. The last thing we want is to release our best work and no one care. Well this is something that we all have to face at one point in our career, but luckily I know of an extremely simple way of gaining attention as you release new music that will grow your fan base and give you the momentum you've been dreaming of. Not everyone can do this though. Can you?
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“If you want the life that not a lot of people get to experience, you gotta do the work that not a lot of people are willing to do.” This changed my life Adam
great line
yeah man!!
Because it’s true
Gotta do the work and let em know!
I just realized this guy is like a musical Gordon Ramsay
Yes 😂😂😂
Yessssss lmao
Hahaha omg yes
spot onnn lollll
YES!
I can’t stress enough how important promotion is. I don’t get how people just drop content and they expect people to care. You need to document, plan, and build hype. It goes so much deeper than that of course, but in my experience, that’s like 50% of the battle.
Jordan Fiction what would be good ways to promote if your just gettin back into music and dropping?
STARGAZIN' showcases, anything local to build momentum . Touring is huge but go locally before you do that . Do showcases in your state
STARGAZIN' hey man, dm me on instagram @jordanfiction. I’d be glad to share with you an in depth skeleton for how I promote my music and increase awareness for a release. Just lmk that you’re from the Adam ivy video!
Its the illusion that you're music is so good that everybody will spread the word about how great you are and a music label will discover and sign u. For years i made this stupid nieve mistake for years.
Jordan Fiction I am interested in this talk man. Can you dm me on ig @chubbystuntz
Love it man. And loved the quote you used at the end also. “Never compare your chapter 1 to someone’s chapter 20.” Can’t wait for the next one, much love my dude!
He is such a motivation
I first thought he was talking about filing for bankruptcy. Isn't that chapter 11 or something? Sorry, I get my cultural references from TV
Angelo Munji first release dropping this Friday!!
My understanding is if you want to get rid of these frustrations, change yourself from a taker to become a giver! Then it’s just different chapter of how you give.
He comes out with some good ones
Give us the "manager" video!
Yeah
deadass omg
This is like a slap in the face for me but thanks I needed it.
Kong Vang same here
Kong Vang my first song dropping this Friday!!
Lmao same
Your voice makes me receive the message so much better lmfao, tough love with a caring delivery ahh
Man, thanks so much for these videos. I've been in a bit of a rut the past several months. I released my debut single over the summer and I'm just now releasing my second. There was a huge hiccup because of depression, punches that life throws at you, and constant self-comparison. I'm a dude that totally amplifies any bad thing that happens to me, so I let it get the best of me. It's something I'm working on, and I'm still not in a great place. BUT, having this new single come out soon, and watching your videos has totally motivated me. It took literally every ounce of me to actually admit the fact that I wanted to pursue an endeavor in the music world, and little did I know how easily I could tear myself apart on the inside so easily. So thank you.
Damn that dude really gets you out of your little hole where you doubt yourself and motivates you to go for it!!
You are very convicing. Truth is, the biggest point there is you have to be patient. IF you love what you do, you dont have to care about views and streams, you just do it for sake of loving it. If You love music and You're patient, it's just matter of time. but don't do it just to MAKE IT. Either way - you have to put yourslef out there!
Your very wrong were all here for da money and that should be why you strive and of course you have to love it to do it.
I kinda don't get you too. 'The breakthrough doesn't have to happen regardless your patience or time passing.' That is why if you want to do this full time or live from that you gotta make it - hence the focus just to make it. Otherwise you can stay in the basement doing several gigs a year. Nothing wrong with that. But you have to be really clear about what you want.
Definitely on point and yes! Success is earned. I was definitely the person you say in the video... I was doing most of the work, but holding off my 'best' to release when I had momentum. A year later some is dated, it doesn't accurately represent me currently... but I hit the road touring and performing for a year, across the USA and Australia. No Manager, no label, just hard work, trying to 'make it'.
Truth? The delay gave me time on the road to really think about why I am doing this. What I want, what I want to represent, and how I want to share it. Don't rush without making strategic REAL decisions... but don't delay your dreams, to wait on a pipedream.
If you want to release material you have sat on - do it! But first, figure out a marketing and release strategy around it, and release over a couple months or year. Figure out your goals, and work backward seeing the steps and milestones you need to reach to get it, using your release, videos, tours, everything as a means to grow your fanbase strategically, while becoming better at everything you do each time. From playing and writing, to marketing and running your business, accept you will suck, but get better everytime
Also, Rarely is anyone willing to back and help someone, if they aren't willing to put in the work to help themselves... never forget that if someone else makes your career, they may own you and your career, or at least entailed to the majority of your income, because it wouldn't exist without their work.
I know indie artists that manage their own business careers and play bars, that make more than friends who have a record deal and play arenas but make way less with more limits on decisions.
thanks for not sugar coating anything. that's how we need to hear and stop wasting precious time
Time money ratio! Yeah! And thank you for this!!! I have a video that I’ve been waiting to release!! Omg thank you for talking me out of that!!!!
This video has been up for 4 years - just hearing it for the first time it was EXACTLY what I needed to hear
Thanks Adam! I'm at 66 organic followers since Oct. 28th and picking up about 2-5 followers a day. Slow and steady wins the race! Can't wait to hit 100 and really see things take off.
Nice video Adam! When you already have the music, the promo material the videos and so on, you have everything to start the publicity to build awareness. You then need a Public relation agent or become this PR, who can sell your project better than you! Send your EPK to music blogs, mag, fanzine, DJs, local radio stations etc Get people to know your project and if they will like it, they will talk bout it, they absolutely need new/good content to talk about, that's the trade. This is how everything starts :) Music, Production, marketing, PR and promotion and that's the way it is and it has always been.
Half way through this video I feel like I was being personally attacked. You sound just like the voice in my head that knows how lazy I have been that I've been ignoring. Thanks for the tough love Adam!
I got some advice for the DJ/producers here: I am in the bussines for quite a while now. If you're a good producer and you got let say a track which you are very confident about and you want to release it within 2 months. What you need to do is send it to bigger DJ's you know that could possibibly play your tracks. If so, make sure you get footage of them playing it at events and put out this footage on your socials to create some hype. Then make sure you release that track within that 2 month promotion period. If you even want more plays you should try to see if you can get signed on the label of your favourite Dj/producer. You got in contact with them in ths first place and they play your music and maybe they can get you in the label this way, (its always better to get in a label by another DJ then sending promo's to the label mailbox.) You can talk to the label managers if they could get you in some nice playlists of some upcoming festivals (those warm up playlists that need to get people in the mood for the event) by this way I increased the stream amount from 3k to 24k in a week :)
ty sooo much 4 the great advice💖💖👍
Damn !!!!!!!!
wow THANKS!!!
Discovered your channel today as subbed but here I am about an hour later happily receiving all this awesome advice ! So stoked!
My first ever comment, I expected to get nothing from this. But it felt like a slap in the face... and I thank you for it. As a fellow musician screamed at me this year: "Do you want your music to be buried with you"? Exactly, stop jamming and sketching new stuff... START FINISHING YOUR OLD STUFF! 🏆
The illustration you made with the photographer leaving their best work at home, made your point nicely & also gave me a good laugh..
Everything you speak about is important topics & just shows naturally your committed too sharing your knowledge.
Very well put. I did an album with a guitarist about 8 years ago and everytime we did a new track I put it up, by the time the album was done everyone had already heard it!!!
Doing a solo album now and while recording original tunes I’ve been keeping a profile by putting out covers with my own twist on them.... I’ve noticed that as I increase my output covers wise the older videos also get more views so I’m banking on people giving a damn about my solo release through the covers I’ve put out.
It’s a slow process and double hard work because for every track I fine tune in the studio I’m also needing to get a cover done to keep the profile up while putting the album together..... great advice though and many points taken. Thank you.
Personally being raised in and around business and successful ones at that I don’t need a manager as I do my own research and learn new things instead of paying for it. Even just marketing alone, your videos have greatly helped my career. Just dropped my second album and have a country wide tour in 2023. THANK YOU ADAM 🙏🙏💯
Adam i cant see how rappers havent recruited u as a manager promoter or a market genuis. Cause u really are!!!! 4 real!!!!
I’m a self taught musician. I have started recently though but I constantly work on music after my regular job despite less views, less subscribers and even after profanity has been thrown at me by strangers.
This used to me. I wanted a manager to take care of all the legwork for me so I could focus on my craft but I have come to realize that you have to push yourself to do these things on your own. It's not easy and it wears you out but it is all worth it in the end, knowing that you built your empire from the ground up. At least it will be #onmyway
I love this!! I’ve been doing music for about 7 years! And I have a bad habit of holding all my music! This will change! I’m going to just release my songs! Thanks man!
I'm a growing recording Artist and i wont give up on working hard, your advise really touches and you know that, Thank you
This is straight facts, manifest and put in the work to ease the process. It just takes hard work but think about it most people don’t even put in the work and learn to do it right
Adam you've entertained me for at least 3 hours, I'm addicted to learning about the industry, plus I'm excited about my trip to Sweet Water sound, to pick up my new guitar today. EXCITED!!!
Thank you for your advice!!
Jason Day he’s an amazing teacher when it comes to the industry
I swear Adam, I click on any video and you describe my life in the first 45 seconds. Love, love, love the content bro!
I know right! His words are very relatable, I often feel attacked and encouraged at the same time 😂
I'm going to try to follow this advice for a different reason. My music will hold me hostage until I release it. I'm going to be releasing music every month or every other month and give others an opportunity to decide if they like my music. Maybe they will, maybe they won't; but if I don't get it out there and push it, I have no one to blame but myself. There are two pains in life: The Pain of Discipline and The Pain of Regret. You choose...
had to subscribe after how he spoke honestly.. don't need a manager stop being lazy. love it when people are raw an real i respect that
Thanks for the guide Adam Ivy. You made me understand why i don't need a manager now because i was all about needing a manager with me been an underground Artiste.
Lotta truth man. There is learning that takes place with every release, BUT that learning only takes place IF you actually go through the process. In the words of Dave Grohl "just suck, but keep playing until you don't"
Love u bro, ur content is very uplifting, and positive. You give everyone motivation, and it’s all for real. Thanks a lot man.
Some great advice here. I always experiment and try and figure out what ways generate the best results when I release my DJ mixes. The most effective strategies for me were the ones where I actually got out of my comfort zone and reached out to individual people to listen and share my mixes. Even asking my more extroverted friends to spread the word. Keep up the great content!
just when u said "6am" i look at the clock.. it's 6:41am watching lessons. prepping to finally release songs I've slept on.
Thankful for you. I was getting discouraged, but now, I will keep moving forward.
this is an awesome video. I was guilty of this for a long time. always excuses about not enough money etc. the most important thing is to be working on new content and releasing it. I have albums of music and I've been hesitant to release it without videos, and I've finally got videos rolling out
Your point about how 100 people in a room would be huge... that’s an amazing point thank you!!
I love looking over you're older videos as there is always a hidden gem in there. You're videos really help with the bigger questions regarding music marketing.
I have not seen all your videos. But - I've seen several of them. And every damn one of them always has realistic, useful advice. As I have been doing music for a long time - I find them very reconfirming. And a good kick in the ass when I start feeling beat down and unmotivated. :)
I JUST LOVE YOU!!! You have the greatest most motivating videos I’ve ever found! You’ve helped me so much!!!🥰💗🙏🏼
And THANK YOU!!!
You’re a one off Adam. I watch you for your humour 😂 fabulous
Just referred a client to your page. Good information yo. I'll be sending new clients your way. I Produce music and I'm a full time musician. Grammy nominated. One love.
thanks for flipping my ass back on to the ground. this video gave me a new expectation that it doesnt just take a couple of songs to gain momentum, it takes looooads. 2-3 albums worth
That's such an Altamonte Springs home hehehe.. I just realized you're in O town man. Kudos on the videos and thank you for the content!
This is exactly the advice I needed, thank you!
Great video!!! For any new release you definitely need a marketing strategy. Buckle down and decide what your goals are for the release, then invest some funds and get the promotional train in action at least 30-60 days pre-release. If your goal is to sell units then plan on touring (if you've never toured before and are planning to release an album nationally then you are putting the cart before the horse IMHO). A lot of music takes years to catch on, so be in it for the long haul and keep pushing forward. 'Lizzo' released "Truth Hurts" in 2017 and it's now hitting the charts in 2019. 'No Doubt' released "Tragic Kingdom", did club tours for over a year with dismal turnouts, then blew up with a re-release of the record almost 2 years later (and with the help of a DJ playing a b-side from the album).
Being an independent artist myself (with an extensive touring history) I can tell you this from firsthand experience...a lot of booking agents will not work with you unless you're on a label, the labels won't touch you unless you have a following in 10-15 markets (also inflated social media numbers), and radio won't take you seriously in most formats unless you're signed or on tour (catch-22). If you are already established within your hometown market then you should have no trouble getting a supporting slot on a national show coming through your town. If you can't land a spot, buy onto the show. Make sure you have plenty of merchandise on hand to sell at the show, but be prepared to match costs with the headliner and also expect to give up around 30% of sales to the headlining act (industry standard). You're going to be playing in front of the crowd that paid to see the headlining act, so you're essentially paying a promotional fee to play in front of them. Most tours will charge you $1 per head expected with a buy-on, negotiate as needed. If you have good songs and are a good band/performer you will win over any crowd and will hopefully impress the headlining act, the tour manager, or at the very least the venue.
u have to keep creating new music
thats so true adam u hit the hammer on the nail
Love watching your shows because you tell how to get things done. I don't want a manager I want that money in my pocket. A little more effort pays in anything you do .
You absolutely knock some sense into me when you said "You don't need a F#*!ing manager" cos I'm fed up looking for one. But I also need to realized that I do not have a fan base yet. Thanks for enforcing the idea so strongly.
I'm rocking with you Adam, I'm learning a lot of things? You giving millions dollars worth of game
Great content Adam! I’m around the 5 year mark rn, introverted AF, but I’m making great music that people around me are enjoying and sharing. Your videos are a kick in the pants for me to start working harder on my business side of things instead of just being depressed about not being where I want to be! Thanks again!
@adamivy yes! Your ads did not leave that seat. I love how you faded and slowly blurred in I hope your trip was very relaxing definitely was a beautiful area
I like that you dont sugarcoat anything. Some of the things your saying we know deep down but hold back. You make perfect since
About the other topic you mentioned. I do not have any family member or so-called friend who can help me with that, and it is also incredible if you think that I have friends in the music field.. the answer comes by itself: they are not friends and not a good family too. this are the reasons also why I cutted dozens of relations, even the closest ones. I believe in being loyal, in true feelings and true friendship. For me someone who do not support me is not a friend, specially when I find out that they are not even enjoying for my successes and laugh about my failures. Thru the years this got a very bitter taste(specially for my family) but it will make me stronger and smarter. I'm really glad I've just found your channel. I really want to commit. let me know what you think. Best regards
I DON'T have a vault full of “gems” … however if you know anyone looking for a butt-load of colorful shiny rocks then I'M THEIR GO-TO GUY!
I'm a senior citizen. I draw song ideas from various old song genres ingrained in my noggin during the first 4 decades of my life. That is what is in my vault. I recognize the vast canyon between that music and what's selling today. I've written several hundred “Old Guy” songs without ever being discouraged though, because I'm a song writer and not a song marketer. HOWEVER after hearing some very old genre tunes, whether hits or simply old “style” tunes, in MANY major product TV commercials, this dinosaur feels even more justified in stomping around this modern day world of music leaving “old feel” song droppings everywhere.
Thanks Adam, for lighting a fire under me, to contact people who might by chance, be interested in my Shiny Rocks … for they are many!
Hey Bro.... great video I really enjoy the fact that I'm not feeling like I'm waisting my time by watching your videos. They're very informative, and easy to follow also they answer almost any question or problems I've been struggling with and faced with, ever since I first realized that I have to start taking this serious, because I know im going to make it one day as a rapper/artist/music producer/music engineer. See, I know that I'm going to make it big, even as big as some of the top names in the game like, Em., Tupac, BIGGIE, WAYNE, AND DRAKE, I JUST HAVENT BEEN ABLE TO FIGURE OUT WHAT STEPS I NEED TO TAKE IN ORDER TO GET to get to that point in my success , so thank you man for the videos. My name is Jason Allen AKA Young Jay The Kid, I'm 26 years old and I've been on souncloud for about three years now I've been stuck in the same spot only really recording freestyles nothing written all unorganized and not well put together I now know was actually just a big pile of shit, or as you informed me music without purpose. Anyways plz get back at me when you have a min. maybe you could check me out on soundcoud my title on the cloud is YOUNG J, one of my better put together pieces of work would be "my momma remix" but you could take a look at the rest of my work as well to get a good idea of were I'm at so far and what you think I need to do, or change to start producing better work thats going to get more recognition and eventually take me to the top so any advice, feedback, or constructive criticism would be greatly appreciated. Again, thanks my man Adam for the help have a blessed day and i look forward to hearing from you so until then I'll be watching some more of your videos soaking up the info. and applying it to my work and finnaly start to build my business up. "Young Jay The Kid" upcoming rap artist and with you're help one day recognized as one of the best in the game, see ya..
Biggest thing that stood out to me in this video is that I have to be consistent.
Sometimes it takes long for you to get to the point,we know the problems are existing already, go to the point and I believe you will have more. It get tiring sometimes getting to listen too long before you get to the point. Thank you!!!
you brought to my attention a lot of messing stuff, the stuff are minor if i will look at it from a professional point of view but still if u put them all together u get the full picture like pieces of crumbs if each stands alone it doesnt really matter but all of em together will present a full piece like a cake or a big bread , thank you very much that was a very deep video so informative much love for the efforts and time u r putting in to produce such video
Hi Adam, I've been following you for a few weeks now and I just wanted to say thank you for these videos... like many, I've been left with next to nothing after covid and am just starting to get gigs in again in the UK... Every one of your videos I've seen so far has left me with something, whether it be a huge chunk of knowledge or just motivation for the day ahead... so cheers and keep 'em comming!
this is actually pretty helpful, i have to stop being afraid and wasting time. It's time to start posting everything i've got and then keep creating.
This did open my eyes. I’ve been doing everything the wrong way, but after seeing this..... this opens my eyes so much!
I must admit i did think if I'm networking all the time how am I gonna have time to actually make the music but you're right, you have to take things into your own hands, nobody is gonna hold your hand, it's just learning how to actually do that.... I'm starting to see there're quite a few things i haven't been doing. I get the guy holding back on material, i would of thought you gotta build a momentum and release over a year steadily .. it does make sense what you're saying.
Thank you Adam! You come through right on time, everytime with such valuable info and motivation! You are appreciated! 🙏🏽👊🏽💙
This is very inspirational. I started years ago with music and it didn't go anywhere. I stopped for a few years then. How ever, I started back up, took a different style ( way of expressing ) and yah I finally got some out on spotify and other platforms, but its still hard and finding the fans, seems to be very hard. But i like what you said, why stack up the fridge and just leave it sitting their. I needed to hear this, thats y I was searching to begin with. 😁 straight forward and clear massage .. Thanks
You should be extrovert release your best shit because that’s what will bring you bigger and better things. Learn about content aware and if you really want to boom learn marketing it’s literally everywhere
Great advice man, I'm just getting into all this and am tracking guitars right now for the material I've written. So thank you!
He literally explained all my problems omg I love this guy 😂
I try to get a new beat out every morning so I can listen to it throughout the day so when I get home I know the changes that need to be made before I put vocals on it! Then the next day I work on my visualizer and market it. Glad Im on the right track. Thanks Adam!
It all makes sense, to keep on putting releases, to seriously work rather than dabbling, and to not hesitate to talk to others. We thank you for all those.
This is my current strategy too, just consistently creating and releasing! We got this :)
@@UCCAWiditha Yes, let us keep this up!
@@isbicror 😇😇😇
@@UCCAWiditha I listened to a song of yours by the way and I found it soothing and nice.
@@isbicror thank you! I checked your channel out too, you've uploaded so many videos! How did you gather so many ideas for them?
Oh and I especially liked "Acapella Expression" :)
This is like the 5th video I've watched of yours (I just discovered you) and it is motivating me to keep continuing putting in all I can to get to get to where I want to be with my music. Your videos have also made me realize that I am not only an artist but I am also a brand. I really love your content! Your videos are not only informal also, inspirational as well. Thank you for passing down all these gems!
"Hey alexa play a video with shit i needed to hear today" love this video thank u
Makes perfectly sense! Thanks for kicking our asses!
Hey wasup bro, I like your videos & I like what your doin. I give you alot of props for giving the World Motivation & Tips for dealing with doubt 2 accomplish one's "Dream".Keep'em Coming' 🥃😎🚬
Your great bro, your videos have changed my perspective and will change my life, stay tuned Adam!!
High energy and to the point. Love it. We need more people like you man.
If you were able to track how many people who needs to slow down your voice with the "speed" function here on RUclips - do you think sundays would be the peaking day? Haha!
A little slow today - but thanks for always posting insightful videos Adam, your way of wording the information really makes it easier to sort of develop your own ideas based on what you're saying! :-) And I think that is a real gift!
Hey, thanks a lot. I really struggle with understanding what should I do now when I started to feel like people should listen to what I make and your videos are make it a lot more clear to me now.
Great video man, I really needed to hear this, thankyou!! :)
This is so accurate. I used to stash songs for the vault and they did get dated. I now cringe listening them as I've gotten so much better. Now I don't want to put those songs out cause I'm embarrassed haha. If you have it. Drop it. Thanks Adam 🙏
givin us those hard truths bro, dam lol Rick Beato says a publicist is very helpful. Made sense to me given there is a network of people at the helm of all these music platforms, finding a person with connections would be invaluable.. obviously this is given you have a solid stream of content and a solid product and all the things you said in the vid.
I'm part of a small "team" of people who are all up and coming in our respective fields. We're all making no money so we all help each other for free so that we can all have portfolio pieces that would be extremely difficult or impossible or expensive for one person to do by themselves.
Been playing music professionally since 1989, I've seen bands come and go and I've been trying to get my own music out there on a serious level for about 10 years now, it just seems to get harder and harder and then I see some groups come along after being together a few years and didn't have to do any of this stuff and they play a battle of the bands and get noticed by someone big or they have 1 song go viral and then bam they get picked up by a big label and are huge. Not sure if there is a right answer to it all.
Where you from Matt?
Not a dabbler... life just gets in the way
love how u dont just give us the answers but give us directions 2 the answers
I really like it when you get so passionate about the things you tell that you tend to go completely off-topic haha. I would definitely love to see a video about management!
what a wonderful share....I have to tuck this little goodie away!!💖💖
Listen bro, you’ve smacked me in the face with all these profoundly simple instructions!! I needed this! Thank you brother!!!
I plan on renting the venues myself and doing my own show.For the cost of one video production I could charge 10 dollars forbadmision and free beer and still come out ahead.Not to mention making new fans.Promoters are on the way out along with big record lables.
Thanks for being so down to earth and humbly sharing your secrets! Subbed.
Paul Hernandez hey Paul, good luck on your journey ❤️🤜🏻🤛🏻
The passion in this video is an amazing departure from the typical delivery. Put a smile on my face, man. Keep it comin'.. Thanks so much for all of your content - it's my go-to as I learn this new techniques.
I like how organic this is, I can tell you have a lot of experience in this, MadLove from JERSEY!
I think people want instant gratification lol esp in the Internet age. I'm nothing, I'm not surprised to not be anywhere after a couple months of work. :) But I like the whole idea of just getting it out there and not letting your music "go bad" by hoarding it. Great advice, don't compare your Chapter 1 to someone else's Chapter 20.
You are funny 😆.. this video far more the best ever.
Instead learning recoding, editing, mastering... I watch your videos for motivated (I am scared of technology it’s really hold me back)..
Well said, any artist that complains needs to listen to this!