You seem like a good dude and I appreciate the video. However I noticed that you don't have that many subs or views. My intention is not to be rude but to learn something. My point is I've heard that one has to get a 100 thousand views or more to make money and you have to have ads. I haven't looked a great deal into this so I'm not in the know so to speak it's just something I heard.
This is the fourth video I've seen in the past hour that says 'why you should Start a RUclips channel if you're over 40'....i hear you universe, I hear you.
@@Steven-Thompson think I'm gonna upload some videos 😂😅 Bought six acres and a farm earlier this year so I'm gonna talk about life and my experiences and the things I do. The no niche approach.
As a dude who's lived on 3 continents, 7 countries, as a native Spanish/English bilingual guy who's had many jobs, ups and downs, failed relationships, great friendships, cultural shocks and cultural embraces, this is what most people are looking for. I just made a video in Spanish about a hot political topic in latin america, and it got me monetised in 7 days, accumulating over 200K views on just that video alone! I endorse your message here mate! Well done!
Congratulations on your monetisation that is absolutely epic. I’m so excited to see what you create next and how your journey continues to evolve. Thank you for your kind words of support. I really appreciate appreciate you. Please keep an eye out for my upcoming video series of how to start your online business using Video. The first video drops this week. Thank you again for your support and kind words
@@Steven-Thompson I’m being consistent with lives almost daily and working on watch hours 😩. It’s been a journey and I watch you for encouragement. However I can see growth when I did what you said and stopped focusing on what others thought and started doing lives that fuel my soul. Asking myself what would I like to hear. And creating that content.
@@TammiMorrisonCongratulations Tammi - I just got serious about YT on my birthday, 3 weeks ago and so far I’m having fun learning and experimenting. I’m going to jump into lives soon too 🙏🏾
I just decided to launch a channel after going back and forth for 10 years because I was always advised to niche. But chatting with a friend this week she said "you are the niche" and she doesn't even own a cell phone or computer so there's no way that she's heard this before. So when I saw this today, I feel like it's fate. I know this is what I was meant to do. Thank you.
Yes you are certainly the biggest gift you can give to the world. You have a message and it’s absolutely worth sharing. I believe that’s what I’m here to share with people and to show them and to help them do. So what will be your next step?
A couple months ago, I decided to “document my 40s.” In making that decision, I knew my channel would grow more slowly. And that’s okay. I literally think of my closest friends when I make a video and they’ve told me it feels like I’m speaking to them. That is what I want. I’m here for it, and it will take awhile, but niching is not what I do. Haha.
I love that perspective and I think is as you talk more to your friends through the videos it will resonate with so many people. One of the keys in marketing is to talk directly to one person so position that as your friend every time you pick up the camera and record something. That’s exciting what your next video gonna be about?
@@Steven-Thompson haha, you're so awesome to ask. Thanks! I am releasing one on Monday on painting a friend's special needs cat in one day (while I was cat sitting). I wasn't sure I could finish it in time. 😂
Thanks for this video! I'm a 40 something widow mom and created a channel and uploaded some videos a few years ago and stopped with 9 subs. Now I've been starting to publish regularly since Sept. I've got 26 subscribers now, and learning new things about this every day! I've got lots of stories, and experiences to share, especially different ways of living beyond grief. I really feel like I am the niche and my ideal viewer. I'm hoping to grow even more so that people know they're not alone.
@@hollyruiz-livingbeyondgrief you are the niche, take a look at our founders program going live 3rd Dec, I’d love to be in your corner ruclips.net/user/postUgkxgN4ZRN4NepV8ZK5kj8RjgLqW_FZLEMPB?si=VUEnMegKNKpQwRki
You now have 27 subcribers..my mother became a widow on November the 1st and I lost my dad..good luck and God bless going forward..I shall recommend you to her now 😊❤
@@tommyactsout5053 Sending prayers to you and your family. 🙏🏽My husband also passed in November 10 years ago. I know that makes the holidays hard. I hope she is surrounded by supportive friends and family. Thank you so much for subscribing and recommending. 🙏🏽
@hollyruiz-livingbeyondgrief.thankyou ..my dad was 68 when he passed. But in a way he was lucky..because he lived to see all 4 of his children grow up..we are all still alive...where I am from.. Wales..that's not always the case.
Your niche is content creation for people over 40. It looks like your videos took off because you found a niche, and you are doing a great job of using stories that are relevant to people over 40
Thanks for your insights I suppose you could see it from that perspective. However, it’s not quite right. I’m a big believer of teach coach support the person you want were with your skills, knowledge, experience, and expertise that you’ve gathered along the way. So tell me who wants and what skills knowledge and experience of you gather along the way because you could turn that into a coaching business and make content out of all those insights . #Intrigued
I usually watch a few videos before I subscribe to the channel. This video gave me the courage that I need as a 47 year old dad to start my own RUclips channel. And oh, I subscribed to your channel after watching this whole video. Lovely work!
I too am a 47-year-old dad we are both in great company. I’m excited to see you on your journey. Please let me know what your next video is gonna be about.
I am new to the RUclips word, and only average 20 ish views per video, however I am loving the journey and creative process! And very grateful for my 20 fans!
I HAVE LITERALLY BEEN TALKING ABOUT THIS ALL DAY!!! And then, here you are on my feed :) I have been struggling trying to keep up in my niche, thing is, I'm bored LOL I am tried of doing the same thing over and over. I am almost 50, I work a fulltime job, I have grown kids, I live check to check, I just KNOW there are others out there like me and I just want to connect with them! Let them know that they're not alone. Share my daily life, however boring it may be LOL. I think I am taking the leap and uploading a 'this is me' type video this evening and see where it goes. I have worked hard on my channel for 6 years, while watching others post the SAME video (sometimes worse) and getting thousands more views. Instead of throwing in the towel all together, I'm just gonna do me. Thank you for this push 💥
Hey Mandy, I watched one of your videos the other day and I think there’s a few things you could adjust to really make them grow. I enjoyed your content once we got into it it’s worth getting into it or sharing a deeper insight right at the beginning as part of your hook. If you’d like, I’d love to jump discovery call with you they’re not sales calls. Their calls that I offer to my community to get them through a sticking point and then any challenges that you share with me I could possibly make a video from to help other creators. If that sounds like something you’d be interested in check out the link in my video descriptions or give me a shout and I’ll send you the link myself
I love this so much because it's not 40 mins of blabbering on how good it could be without telling you anything real then promoting a course. I actually learned a lot from this! thank you for keeping it real! I'm 40 and I can't stand the speed of younger creators' speech and constant edits that is a clone of each others.. this is soothing. I LOVE it!
Thank you so much for your kindness and trusting me with your precious time, I’m very grateful. I’m really pleased that you got so much from it. Please also enjoy the resources in my description, they are there when you need them, Steven
I'm over 40 already and this is the perfect video I'm looking for, tired of duplicating gen z content styles, I want to make my own video in a natural way, I'm so grateful I've found your video, this video deserves a million views and this channel deserves a million subs. Thank you for the uplifting video Sir. More power, God bless to you sir and your Family...
Thank you so much for your beautiful comment on my post. I am so so grateful. If there is any question you have around social media marketing building a personal brand video content and content marketing in general let me know and I’ll see if I can make a video on it for you. Go and check out my video from about two weeks ago can even book a discovery call and we can fix some challenges and paint points that you might have and get you moving upwards . God bless
48 here, been doing this for about 17 years now! Feels like I never stop learning stuff, especially in the last few months, and I got no complaints. Not most days anyway!
Lovely work, loving the idea "you are the niche" so easy to chase the algorithm and try compete with others.... for me i grew the most in first 2 years when i was just having fun and experimenting and didnt give a shit about numbers or the algorithm.... the minute you do your almost back peddling and trying to be something else
That’s the thing, my friend when we lean more into who we are we attract the people based on the vibration that we give out. We all have unique skills experience and knowledge to share, our stories at seasoning to those unique skills. And overtime will lean into what the market decide which then gives us ideas for a course a coaching program or an online business. Thank you for your kind words and your continued support. Remember you are the niche 🙏🏻
I already decided to make my own youtube channel but niching down is what held me back from publishing my first video. When I first stumbled upon this channel, everything became clear! I am the niche that I was looking for! I just published my first cinematic piece yesterday and will start to work on getting that confidence for the talking head videos! Thanks Steven!
That's the approach I am trying to take. Just taking people with me as I better myself. Personal care, gardening, mindset, a little reading some yoga and random vlogs of things I find interesting. Definitely needed this😊 thank you!
You are really welcome. Sounds like you’ve got some great content pillars seasoned with your stories. You could really pull an audience towards you. Are you planning on turning this into a business or is it done for fun?
I’m 38, not even over 40 just subscribed to you. I love your content and will be following your advice. I started my RUclips channel and I feel like I have already a bit more confidence and direction. Thank you!
And I see you’ve just joined the Courage before confidence training that is gonna really really support. You keep an eye out for the heart brand blueprint in the New Year this year‘s cohort is full but it would be great to see you on it in the New Year.
Hey Steven, I randomly stumbled upon your video on suggested videos after watching another video, and I almost bumped my head against the wall. Luckily I regained my balance and stood up proudly as if nothing happened before she could even notice. You hardly edited anything in your video, if anything, which is amazing. I have five other channels, two of which have several million subscribers, but I am always open to learning new things. I am almost convinced that this is not your first channel, or you just have experience in teaching, training, or telling stories. You're a natural, keep up the good work. Thanks for these marvelous tips and tricks!
Thank you for your super super kind words. It means the world to me like you would not know. I’m quite a sensitive soul and I’ve had lots of compliments and support, but recently a few people have crapped in my comments. I’m grateful that you have lifted me up. When people don’t get it or don’t believe they can do it they’d rather crap on you then celebrate something new. You, my friend have celebrated me and I am eternally grateful. I had a many years ago all of the videos were kind of Gary Vee STYLE and I stopped it after a few videos. I’ve been coaching and teaching online now for many years and I have been running a social media agency for about 11 years. Personal branding in high school colleges and universities and I love video. It’s like the key to my soul and I just hope I can continue to support more people and help them grow. Because I truly believe that everybody has a message worth sharing and I believe it’s my purpose to help them get it out into the world. And pleased you didn’t have too much of an embarrassing moment and didn’t get a bump on the head. I’m just in the process of editing quite a raw video and that’s gonna go out tomorrow. I’m literally breaking all of my rules in this one and all of the rules of the gurus let’s see what happens. I hope it gives us motivation and inspiration just to get started. Thank you once again for your kind words I’m really grateful
@@Steven-Thompson Thanks for your lengthy response, I haven't seen all your responses to your other comments, but it seems this one is one of the most thought-out and longest ones I have seen. This alone makes me feel special, thanks a lot. I am looking forward to your next one, keep up with more videos like this one... This was really something else, unique. As I said, you're a natural, we can always learn from each other. This channel of mine, from which I'm commenting, will take off soon. It is part of a trilogy... which encapsulates the three things we need to succeed in life. Self-improvement, relationship success, and business success. They are collectively known as Life Coaching. Three different channels, but very much connected. So humble you are, fantastic!
It sounds like you know what your mission is. I’m excited to see what happens next. I feel that the engagement in the comments is the life blood and it’s where I gain my insights to make videos and to reference people and it’s a challenge sometimes but way that I found to get around those challenges of commenting is actually to use voice to text it’s a fabulous way to give heartfelt honest responses in a way that I would normally speak it so then when you read the message it sounds like you’re speaking to me and I hope that comes across in my messages to You Keep up the good work and I look forward to seeing what you produce next 🙏🏻
@@Steven-Thompson mainly health and productivity and how to live your best life for people over 40. Next video probably about budgeting or planning your day after work.
Hey, that is awesome. Thank you ever so much. How long have you been making videos? I’m gonna leave a link for you here and watch this video. It’ll really help you decide what you wanna do with your channel. Also, if you wanna book a call in my diary, you’re more than welcome to and we can discover it together and give you a roadmap to get going. ruclips.net/video/kTorLacvRjc/видео.htmlsi=zXaU9W6czshLDTfg
@@Steven-Thompson Hi! Steven, We have been making videos since February 2024. Almost all shorts, but working to transition into long form. Having fun..& trying to keep improving. Lol! Thank you for your kind comments! Marion & Jan 😁👍🏼
I am 57 and my niche is consumer debt. No way I would have been qualified to talk about this in my twenties and thirties. The majority of my audience is between 30 and 45. This thrills me because they see me as credible. I frequently get told how relatable I am. I love being this age 😃😃
My husband and I (46 & 49) just started our channel recently. Although we hope to get monetized someday, we have just decided to focus on having fun and getting our feet wet in this beginning stage. We have lots of ideas that mostly focus on this second half of our lives since we have only been married for less than 2 years. So a wide range of topics. We hope to share our experiences while learning and challenging ourselves as we go. Thanks for your video.
You can do it! You will have a great time and you have a great mindset with regards to starting for fun. See where it takes you and enjoy the journey along the way. PS what was it that brought you my way? #Curious.
Really glad your channel was recomended. This is the first video I have seen that says about not niching down. I kept thinking that is that why my channel has only been growing super slowly over these years. Im going to use the tips you have stated about the thumbnails and titles and your other tips. I will be subscribing!
@Steven-Thompson that sounds awesome! I will keep an eye out. My channel has such a mixture of content but at the moment it has been mainly food hauls for a family. I sometimes make review and how to videos. But my channel started out documenting my pregnancy, postpartum and mum life but there is a mixture of different videos.
Before I started my channel late last year I took the approach you describe here, the low gear investment approach, and took it one bit further deciding on doing 10 videos, just for myself, not for publishing, to basically research for myself how creating videos feels like. So a proper commitment to 10 videos, but only accountable to myself, and with no pressure to publish I just put the phone into a makeshift «stand» made of cardboard (which I’ve made a video on), started recording and talked about something I’ve been thinking about creating a video on - just 5 minutes. Then I sat down and watched through it, and took notes on what I didn’t like, be it lighting, delivery, framing, audio quality, anything I wasn’t happy with. Then I researched *one* of those things on youtube, and experimented a bit with what I had available - started with lighting, put a powerful light behind a piece of cloth, tested a few things, light source inside a cardboard box with some parchment paper in front, turned off ceiling lights, put some stuff in the background until stuff looked a bit better. Then I filmed a new 5 minute video, no editing, and looked through it … and suddenly delivery had improved a bit as well as the lighting, so I decided to dig into audio … and then doing a small edit … Kept repeating this for 2 more videos until I suddenly thought fu** it, I’ll just try to make a video to publish, and so I did, cause I had lowered the threshold of entry enough for it not to feel too overwhelming :) So taking your approach, and testing things out for oneself first, no pressure, really makes things much easier to ease into :)
Oh wow it sounds like you’ve been on an absolutely epic and exciting journey and you know what? I think you’ve got lots of videos there to tell a story about this whole message that you’ve just shared with me it’s a video within itself to inspire others. Thank you for sharing that with me. I’m very grateful. What is your next video about?
@@Steven-Thompson It’s been a journey of self discovery for sure :) Just dropped a new, smaller video today about a technical issue using iphone 15 pro to film, since transfer speeds on the new-ish iphone should be *really* fast, but for some reason when transferring footage from the phone to a computer using a cable the transfer speed is suddenly cut down to just 20% of full capacity - the next couple of videos will be more about the youtube journey again, building the DIY gear studio and doing proper lighting - and then I’m saving the «how to get started» with my practical approach for when I’m tipping 500 subs (closing in on 400 now) :)
I can't quite express how much I love everything about your content! I was helped within the first minute of this video! Your voice, style and ALL THE THINGS! Sending 1000 THANK YOUS!!!
Haha!!!! Of course! At fifty five, having lived on the beach for six years, a Zen temple for four years. Obviously. I'm going to lean into my main channel triple strength now. I'll still do my focused shorts. But my long form channel just got completely clarified because of this video you've given us. Thanks a lot. I knew already that the world needs our old guy power. And the balance you speak of with titles is what I feel. I'm grateful that the algorithm allows us to grow. It could make it impossible. Thanks, brother. You've helped the world with this one.😊
Seriously been thinking of this and already started working on it... My life, single, never been married , no child, turned 50 in June. Been wondering where others like me are and what they are up to (because i have seen many, but mostly divorced or a single parent😊)... Thanks for confirming this to me🙏🏾🙏🏾
@@Steven-Thompson hahahaha, many thanks🙏🏾. Much ado about turning 50😅😂... 50, single, never been married, no child, yet truly Happy!! Let's talk about it💃🏾. What's new? Working on different topics, have to redo, getting there...
@@OgoMaduewesi Would you believe I have 3 single women friends (1x35, 2x48 years) who have never been married and don't have kids? And I live in a small Texas town. I say go for it! You are that niche.
Iam 35, and made my first upload today. I haven’t niched down … and I exactly said “niche is you” in it … Something I truly believe in. Able to relate with you a million percent….
Loved hearing this! I recently ventured out of my studio and filmed in a park. It was a relaxed, natural setting with a lot less editing - my over 50 audience loved it. Thanks for the affirmation I'm heading in the right direction!
Hearing you say that you don't need other social media other than RUclips is a breath of fresh air for me. I really enjoy creating content on RUclips and would really like to focus on just that without feeling like I need to post on other social outlets. I would definitely like to see a video on this if you haven't done one already. Also I think your content is great and I will continue to watch and learn. So thank you!
Thank you for your kind words and support. I’ve actually made the video on why I quit social media so check out my videos. It’s about 5 to 10 videos back. It’s how to use social media in a different perspective, distribution rather than creation
Quality, connection and authenticity! You are the niche! Wow! Thank you so much! I agree! Sometimes it takes me hours of thinking of ideas worth sharing on my channel.
I completely hear you and totally understand. I’ve been there myself. So let me help you. I am offering people on my RUclips channel at a free discovery call with no sales involved. So if you want to pick your struggles and I have a plan within the next 30 minutes, I’ll put the link to book and then I can use what you share with me. Confidentially has insights to make better content for it’s a win-win. Here’s the link to book tidycal.com/bigdaddydigital/priority-discovery-call
I’m over 40 and I’ve been making my living on RUclips for 5 years. I’m in the midst of a long-overdue pivot right now and have been wondering if I should “leverage” my age, if for no other reason than I have a lot of lived experience in the arts and feel like that’s more valuable from a content perspective than what I have been doing. However, pivoting is hard. Thanks for the food for thought!
You are absolutely welcome. I look forward to following your journey. Where do you wanna go? And where are you taking your channel from? What is that pivot? #Curious?
New subscriber! You are dropping truth bombs here! My 2 RUclips channels are 2 weeks young, and I was convinced I needed to find a niche, but I believe that I am the Niche. I possess a plethora of life experiences, research and wisdom. I really appreciate your encouraging inspiring content! I keep my videos authentic and simple. I want all my videos to reflect who I am at heart! I love authentic RUclips channels and people! Thank-you for taking time to bring this beneficial information to us!
You are welcome, 🙏🏻 it’s great to have you as part of the family. If you are ready to get started my best advice is to practise in private, watch my latest video and see Tony’s transformation which only took 2 minutes a day. Here’s the link to your transformation www.bigdaddydigital.com/couragebeforeconfidence
Wow.. Just wow....... I've struggleed for over 10 years because my "niche" is so small. If I am understanding what you are saying I need to be me. I'm 70.
Ive been struggling with the whole niche down thing, only post about 1 thing, be KNOWN for 1 thing to your followers/subs but I am multifaceted! Part of the reason why I started this content creation journey is to let myself out of the box I've locked myself into from years of always worrying how people percieved me. I absolutely loved this video & your concept that I am the niche, ALL the parts of me are the niche, the same way my cumulative life experiences make me who I am. I am 35 & so much of what you said resonates, gracias!
I'm 42 and have been researching a ton on starting a channel. You Sir, have popped up on the algorithm now, quite a few times, haha. I have now subscribed and appreciate the content!
@@Steven-Thompson I’m a 42 year old who is getting back into motocross after a 20 year break from the military. I think I’m going to take the “follow me on my motocross journey” for the theme. Motocross, tech reviews, travel, and action sports in general. I’m just torn if I should keep the channel under my regular name or create a name!
Sir I’m not even 40 and I’ve related to most of what you’ve said. Additionally, thanks for enrich my vocabulary. Loved how straight to the point you were.
Hey my friend thank you for your kind support and it’s great to know that I am motivating and inspiring the future of the over 40s when you can really help an age demographic that age demographic will always grow. So what’s your next video gonna be about?
Thank you for this, I been thinking I should do a niche but I'm all over the place. Now I can stop worry about what niche I should focus on and just create.
Absolutely what you’re find is as you start to create content you’ll see what you love to create what the audience like and you get as sense as you speak your content into existence of how you wanna direct your channel I believe the first 20 to 25 videos are a test phase. That’s the experience I’ve had and as I post Video 29 I know exactly who I’m talking to and for what purpose if you’ve got any questions please give me a shout. Thanks for stopping by, I appreciate you 🙏🏻
I’m 58 and I’ve had my RUclips channel for 15 years but never really paid attention to it because I wasted all the time on Twitter lol well I’ve deleted my Twitter and now my attention is on my RUclips channel. Your content is so helpful so thank you, sir.
@@Steven-Thompson I really like your suggestion to make yourself the niche. I have a few specialties and interests that over the years I’ve garnered quite a bit of experience in so I’m looking forward to sharing some tips such that others can level up more quickly.
Thank you ever so much you’ve got me in your corner and if you want a bigger boost of confidence then check this out, people are going crazy over it this weekend. Everyone of my clients goes through this sees massive results www.bigdaddydigital.com/couragebeforeconfidence
Thanks so much! You have encouraged me to get started and finally PUSH PLAY. I will be starting my 20 day video challenge today. Unfortunately, I cannot afford to pay for your course right now but I am using your free RUclips videos to help me along. I was "downsized" on October 9th and have been struggling to overcome the fear the camera. I spent a lot of time researching and planning due to my bent on being a perfectionist. I look forward to this journey and hope to be able to connect with you as well. Thanks for letting me join the free Tea with Ste group. Happy New Year!
Hey, you do what’s right and what works for you. Please go to my channel and check out the first video I ever made on here, that will help you with the daily diary, everything else can be built on from there 👍
I am totally eclectic on my channel, not as a method to succeed on RUclips, but because I am not going to alter how I live my life for anyone or anything. I share my life, discoveries, intellect, etc., however I want to, whatever makes me happy creating it. My current Italian lesson videos using storytelling, I created for myself. I’m just sharing it. This is the greatest thing I’ve ever created for RUclips because it is something for ME as well as others. So great, it doesn’t matter to me if they succeed on RUclips or not because they’re succeeding at my number one goal, teaching me Italian in the easiest and most natural way. I feel that should be the reason for making videos going forward, as in mainly for ME, just sharing what I’m doing on RUclips. ❤
I love your approach! Creating content that makes you happy and aligns with your personal goals is the best way to stay true to yourself. Your passion shines through, and that’s what makes your channel unique. Keep doing what you love-it’s inspiring!
Thank you for making this. It definitely showed up at a good time. I'm 42. I've wanted to start fresh on this site because i lost interest in my old niche. That and life has been throwing stressful things at me for years. I have a massive fear of failure, which has kept me from doing the things I've wanted to do. I'm beginning to realize i need to just jump in and learn along the way.
Hey, thank you for your kind words and I’m really pleased that this has brought some comfort for you in your challenging times. I completely understand the fear of failure that’s why I created the Courage before confidence training. You can find details of it via the description as a link. It helped many many people to get over that fear of failing and to embrace their unique qualities and start creating content. Good luck in your journey and take a look at the training. I have no doubt it will help you. Thanks again for stopping by. I can’t wait to see you next.
Kudos on crafting an outlier! Solid advice, and try this on: What I'm actually interpreting is that within your advice not to worry about a niche, you're actually describing how to pick a niche! RUclipsrs over 40? That's a fantastical niche! Great overview on the essentials of getting a video done. I especially liked the thumbnail advice, as that's something that took me over a year to crack on my own, even with reading and watching oodles about it. Cheers!
Hey Mike, thank you for your kind words and solid support. I really appreciate it. In essence, I’m showing people how they can become their own niche because if you do something you love provide something that the world needs something you can be paid for and that you’re good at, it usually comes from knowledge skills wisdom expertise. Therefore, if you create your content pillars from this perspective, you are the niche and the audience will find you because they’ll be looking for and searching for your topics. I put a great post out today about it in my community tab. Check That out and once again, thank you for your support
@@Steven-Thompson Don't get caught up with trying to please the algorithm. Give your audience what they want/need to hear. I'm 51 so it is a challenge but easier when you just try to help people instead. Thanks again.
Hey, my guy. I've been following you for a few months and learning, so I finally decided to get started. I'm definitely going to be checking out your courage before confidence course. I'm not entirely sure who my audience is yet but I've gotten started. thank you for the inspiration.
Hey let’s accelerate that for you. Click this link book a call in my diary, and John is on the heart brand blueprint. I actually run the courage before confidence inside that twice it will blow your mind. tidycal.com/bigdaddydigital/heart-brand-blueprint-priority-call
I decided that teaching young people basic life skills is my niche, but I'm going to do my way: ultra retro--silent movie style. It is a pretty forgiving art form and it's unique and (hopefully) entertaining. The only equipment I have right now is my cheap Android phone, an old tripod, and a binder clip I bent and rigged to hold my phone on the tripod.
@@Steven-Thompson I'm getting ready to upload it right now. It's on packing for a move. I'm having to help my mother pack up her house, so I have a lot of material. LOL. At the moment, there's no real rhyme or reason to what I'm putting up, and there probably will never be. As I need to do stuff in real life, I film it. As the channel is about learning basic life skills, that's just the way it's going to roll.
Thanks for sharing your journey Stephen and all the best for the year ahead! (You have been one of the inspirations for starting a new chapter of my life in my 60th year)
Happy new year! I’m excited to see what you do on your journey. Please keep me updated and check out the resources in my descriptions to help you on your journey.
Although I am not over 40, i really enjoyed this! TOTALLY agree about not niche-ing down and is how I am about to approach RUclips once I start in January '25. This just gave me extra confirmation!! You have new sub in me ! Can't wait to watch your other videos :)
You are so welcome! 🙏🏻 And whilst your not over 40, everyone is heading in that direction and if the content resonates with you, you are welcome here anytime 🙏🏻
I've started a RUclips channel 😁 So far I have 40 followers 😊 I'm excited 😂 I don't expect to be a big channel, but it's fun 😁 Thank you for the encouraging video.
Thank you so much your comment has blown me away. What was it that resonated with you? The most? I’d love to know. Also what are you on RUclips? For what do you search for? What can I make for you? #Curious
@@Steven-Thompson What resonated most: Probably the first 6 minutes where you make the point of the power of authenticity from several viewpoints. On YT, mostly what I'm doing is studying business channels and YT best practices. I just sold my business and then wrote a book about it. Now I'm considering turning that book into a bunch of YT videos so I'm studying what works and what doesn't. The other type of content I consume tends to be about motivation and life optimization and personal success. In this regard, your video hits the sweet spot of most of my overall interests. I think a great video for you to make would be to talk about bravery, courage, facing one's fears and how you did so to create your own channel. How did you overcome your own fear? Where did you find your courage before confidence? Specifically, I loved your YT Short where you were in your car and said, "You don't make videos because you're scared" That really hit home. I'd love to see you expound on that. I'm subscribed now and looking forward to what you do next!
That’s what I’m doing with my channel there is no niche it’s just me and the days of my life. I work like Uber driver so ideas are everywhere. Don’t listen all this people telling you make videos about this or that… do your things guys Real is always appreciated
I hear you the real world is always appreciated. We get to see other peoples perspectives. I’m sure you have lots of stories to share as an Uber driver. Having specific topics, we talk about a really important so that we’re not just putting random content everywhere so what’s your next video about?
I’ve been binge watching for that last 2 hours Steven ❤ loving your heart felt content. Thanks for spending this time with me. I’ve learned a bunch, not only about my RUclips journey, but about myself.
I absolutely love this approach. I started doing this regardless of all the advice from “gurus”. I just started sharing my journey and just relaxing and going live.
@@Steven-Thompson I can see traction. Haven't gone "viral" yet, however I can definitely see some growth, not as fast I as I would like, however, Im staying the course. Im 55 almost 56 so I am here for it.
@@Steven-Thompson I hadn't thought of it this way before. This channel is attached to my business, but hasn't done much for it so far (not that I can see at least). I've also been uploading a lot of things that are just loosely connected to the life coaching part of my business. Still, I got the impression that too many topics and two languages isn't working great, so I've hesitated putting the second branch of my business on there or talking about the complete range of things that interest me, but rather contemplated starting another channel or two to sort things and go more "niche". Now, I think I'll focus more on my lived experience and what I've learned so far.
Not many from the UK are online, but im happy to be one of the few who took the chance to start my channel. Its small, but I know with time it will grow. I already can see the future in terms of its success. We have to share our knowledge with the younger ones, so they have a guide to follow. This journey is not a joke, but its also filled with fun moments, challenging times and melancholy. Make the best of it!
Should you be selling courses, with just 1k subs ? I have nearly 3,000 and I don’t feel that’s anywhere near enough to start teaching people how to grow when I don’t have that many myself Genuinely asking not being a troll
Hey, that’s a really great question. Thank you for asking it. To put some context into it subscribers don’t matter. I have over 100,000 followers on my social channels. I’ve been running a social media and Personal brand agency for 11 years. A multi six figure agency and a multi six figure coaching business and have much success with my clients to validate my offer. This is based on over 1000 people going through my Courage before confidence course I would suggest I’m in a great place to be selling a course especially as my skills experience and expertise get people results . Heck, I’ve even done a TEDx talk on it. So the question goes back to you what do you think? 🤔
@@Steven-Thompson ok cool man that’s awesome well I have other channels with a lot more followers but they are music bands and I get people ask me all the time about how we get the numbers we get. I always feel weird about charging for giving out the information but maybe I just need to get over that.
If you don't feel confident selling the information you have now, maybe create videos with it that can benefit others while building your numbers? In the time you are building your channel, the information you'll gain can be used to build your course, should you decide to pursue that, or for more content on your channel.
More Subscribers doesn’t mean that the person is more knowledgeable or is more experienced. Real life experience matters and one can choose to share their real world knowledge even with less subs. 😊 Unfortunately people nowadays validate everything with subs and followers .
Hey thanks mate, I am 45 and has been lately struggling to find my niche. You just provided the solution. I just need to be me, got truckload of stuff to share with my audience. Keep sharing good work.
Thank you 🙏🏻 To give you some clarity find the intersection for your genius, I suggest writing 4 lists and finding the commonality. 1️⃣ is what you love doing number 2️⃣ is what does the world need from you in your perspective? Number 3️⃣ is what can you be paid for? A number 4️⃣? Is what you’re good at. Find that intersection, that common thread and you will be off to the races!!
I watched until almost the end. I have three main RUclips channels. My main one is on side hustles. I think being authentic is what resonated with me. I am teaching people about things I am interested in. However, I feel I have more to give and I guess I actually feel constricted by trying to keep to a niche on my channels. So as I said I made three main channels. It's a lot of work. lol Just wondering whether I should be my own niche or not. Everyone around me has always said NO! You need to niche down. So I mostly have talked about Airbnb hosting, which is also what I do.
Ha ha ha, looks like I missed the memo! I just make content for people who are on the journey that I’ve been on for the last 11 years Your best ideal viewer is the one you once were and I’m 47. It makes perfect sense to make content that shorten the gap for those walking path that I once have. How about you what are you doing?
Absolutely, I actually love a live style video, I made one today and it’s going live tomorrow, it’s about how to get started on RUclips as a 40 year old, I’m excited for it
It took me about 6 years to learn this myself😂 I really should have cottoned on sooner, but better late than never! Every day on RUclips really is a school-day.
@@Steven-Thompson While i'm borrowing "ideas", it's MY channel so I'm finding people that I FIND interesting. Find something interesting, something that connects, that drives, something that makes ME happy to create and you'll find your audience. I'm learning by trial and error. The more I fail the more I learn. While we're a small channel, I love the journey it's taking me on. I'm here to tell stories, and one day maybe I'll be good at it.
Hey Steven, this is a GREAT video! This is the 2nd time one of your videos came up on my feed. I really like your simple and straight forward approach for content creation. I just started my RUclips channel after studying a series of how to videos from younger creators. Although I gain great insight from them I often found a little disconnect in terms of where I wanted to go with my channel. After going through their steps and trying to be polished I finally said forget it. I'm going to just speak from the heart like I've always done in my work. Finally, posted my first video the other day. Lots to clean up and learn but what matters is just getting started. As a 55 year old martial arts school owner I wanted to share my life experiences showing how the principles from martial arts can be applied as a tool for self-improvement people over the age of 40 even if they do not practice martial arts. My father credits the martial arts for turning his finances around after declaring bankruptcy when I was 9 years old. Your approach is the same approach I teach my students and that is to me be a carbon copy of me as we are all unique. To bring this point home I say, "root of the tree will be the same but the all leaves will be different."
Thank you so much for your kind words! It means a lot to hear that my videos resonate with you, especially as you embark on your own RUclips journey. I love that you’re choosing to speak from the heart-authenticity is truly the key to building something meaningful. What was your favorite part of the video, or what really clicked for you this time around? And I’m curious, what’s your next step for your channel? Maybe planning your next video or refining your message? Keep going-you’re off to a fantastic start!
@@Steven-Thompson You're welcome Steven. I like the directness of your videos and well as your cadence when you speak. Runnng two martial arts schools keeps me busy I am looking for videos that get to the point while offering substance at the same time. You speak like you and I are having a chat at a resturant over dinner. My favorite part of the video was the part about authenticity and to share our unique stories. I think a lot of people try to be an imitation of someone else but stories throughout history have always captivated us. Great stories are always passed down from our ancestors and parents. All very uinque and different. So I believe we should as youtubers put our unique spin on the topic we create. I've already planned out a few videos. I definitely learn a lot from my first video and what adjustments need to be made. It's funny how hard I worked on it and when it came out I saw so many things that could be done better. But hey just like when entered my first jiu-jitsu tournament I was raw and wild. However, over time I became the refined seasoned black belt. I treat RUclips the same and hope everyone who is sitting on the fence watch your video would adpot this line of thinking when it comes to starting their channel.
This is so refreshing! THANK YOU! I have been thinking about not having a tight niche - I focus on gardening but if I want to add a cooking video - I will. I’m being me and if someone resonates with ME -then we are a perfect fit! 🌻🌻🌻
I hear you. You have a clear focus with gardening and taking the food you create and showing others how you can create a meal shows a perfect and simple connection between the 2. Go for it, I’m excited to see what you produce!
Hello Steven - I’m so glad I’ve found your channel. I am an ‘older’ content creator and I’m getting great value from your authentic approach. I thought I would comment on your suggestion to add low music to the background of videos as it is one of my biggest pet peeves. I find it pulls my attention off the speaker’s words and occupies my mind trying to “figure out where that sound is coming from…”, so it may be an option that doesn’t work for all folks. Still, your content and your presentation shine through that for me. I’m excited to incorporate what you are suggesting in my own ‘leap’ into YT…we’ll see where it takes me. Cheers! 😊
Thank you for your kind words and your informative insights. I respect peoples opinions and perspectives. I’d love to know what you’re gonna use from these videos in your RUclips journey
That’s awesome, I’m here to guide you should you need the support, be sure to check out the descriptions for resources and Discovery Calls to help you on your journey
Great video, thank you!! Much of this really resonated with me, especially the parts about making mistakes. Your blunders really made me smile because I struggled so hard talking to camera when I first started my channel. Scripting is nearly impossible for me, for this very reason, and I've found it much easier and less stressfull to just speak as if I was speaking to a friend. Authenticity is where it's at, it removes so much of the stress!
@@Steven-Thompson Right now I'm working on the next episode of a series called Roast and Reason. It's a really laid back setting where we grill delicious meats and have dinner table discussions about topics related to health & nutrition. Those videos are super easy because I'm quite literally talking to a friend, which also makes editing a breeze as well! Thanks again, I like your style and I'm looking forward to more of your videos.
52! still gigging over 175 shows per year! On meds! BiPolar and Manic as F***! Father of 5! Beautiful wife, life, and thankful to still be alive! You're right! Why do I keep going down this rabbit hole of keywords, niches, shorts, longs, fancy editing programs, online courses, faceless, AI, too old and late crap! I am the niche! Holy crap my niche covers a lot of ground 🤣😂 Thank you for this inspiring eye opening video and message!
@ I’ve been watching a few of these vids with similar titles, yet your stands out because you don’t use too many words, your content is relevant & applicable, I like your ‘authenticity!’ And you just cut through the shit! I find you very refreshing, thanks 🙏🏾
You’re a sympathetic man. You earned my sub. My goal is different because I want competitors instead of funs and that’s more complicated than I was imagined.
@@Steven-Thompson I playing couple of android games and basically dominated few of those on RUclips. I never asked for subscribe and like but I have 2500 subscribers. I called out opponents from the begin but in 20 months still nobody showed better skill than mine however I'm definitely not the very best player because I'm 40.
@@Steven-Thompson My channel is just a storage for my gameplays. Competitors not at all but hundreds of people turned up with annoying unwanted advices or just offend me about the game I play. I muted them all, at least 200 already and their numbers growing as well as my channel. But the opponent to play with, still nowhere, might be not existed. The channel growing as a side effect and I getting disappointed. I don't want to be a celebrated champion. I want to be challenged by others. I feel lost on RUclips.
I like your perspective regardless your advices useless to me. You have valuable ideas which worth to share and it's very rare. I wish your "message" will be delivered!
Glad I stumbled upon this vid. I’m 44. Hopelessly compelled to self-express. Accidentally acquired 40K followers on Instagram, but have an empty RUclips channel. Don’t know how to translate from there to here. The same content doesn’t transfer from IG to YT, I think. Need to take the leap and start making some YT specific vlogs.
I’m glad you found the video and got something from it. What is your IG about? Educational content is a great place to start, I can’t really advise you unless I know more.
Start where you have skills, knowledge, wisdom and experience, if that’s midwifery, and people have questions and are searching for answers in RUclips, it’s a great place to start IMO 👍
Ha this video popped up at the perfect time. I’ve been throwing around the idea of posting what interests me beyond my current niche and this sealed the deal.
That’s great. The thing is people come back for you and the value you bring. I look at all I have and use my interest etc as seasoning in my stories. So what’s your next video going to be about?
@@Steven-Thompson I really like the concept of us being the niche, and using that life experience to be able to provide our value. Each of our journies are unique, and that's what can help separate us.
Thank you for this well articulated video. I find that there is nothing that kills creativity like RUclips, if you let it. I haven't cared about algorithms or views for a long time and I make exactly the content I want to make.
Hey, I’m pleased you’ve lent into your Genius and thank you for your kind words about my video. Be sure to check out the links in my descriptions for resources to support you on your journey. What’s your next video about? #Curious?
Well, I'm not over 40, just over 50 😆. And yes, I believe I am my niche. I share my passion, and teach most of the time. I don't have lots of viewers, but I enjoy what I'm doing. You're audio is great, and I love your background. And the resolution of your video...I wish mine is the same. Great advice!
Hey, thank you for your kind words and sharing insights into your journey. I don’t know if you’ve seen but I invite people to jump on a discovery call. It’s not sales call. It’s just me getting to know you and helping you through a sticking point and the information you share with me might help me create a video for people in your situation , out the links in my videos
Pleased its helping, be sure to join the newsletter for an announcement about how to blow up you as the niche in the coming days www.steven-thompson.com/tea-with-ste-newsletter
I’ve subscribed for now and I’m excited to check out some of your content to figure out if your “non” niche really is a niche! I really appreciate content creators who come across as genuine and humble-it definitely shows on camera. I'm keeping an open mind about everything. I do find the whole idea of paying for courses a bit off-putting, though. I’ll hold off on forming an opinion until I learn more about what you call “your journey.”
Thanks for your insights, you do you and what feels right. I’m a big believer of investing in myself to get me to where I want to go to. What are you focused on for your channel?
I’m quite a bit over 40 and took on uTube. I’m doing fairly well for a year in. You learn ever day. Subscribers are the hardest. Views easier. I sell jewelry but I do cooking. Travel. Animals I’m me and my life is the content. Thanks for your tips. I’m subscribed ❤
@@Steven-Thompson I will post more natural footage and continue to be me on camera. I have done so much just turned 40 I have traveled so many places so I will show people what I have experienced and make it fun.
Thank you Steven for your great insight. I am a newbie into YT creation and was truly struggled with finding the real niche. So blessed to come across your message and it made a lot of sense. Appreciate your sharing and be abundantly blessed. 🙏
Glad it was helpful! Thank you so much for your kind comments. I have a new video which goes live today in an hour and a half. Enjoy it. It will certainly help you on the next phase of your journey.
This was incredibly helpful in terms of 'to the point' information. It's tangible. I can literally take notes and apply the information without fluff. - thanks
This just popped up in my feed and it was a good watch! I wrote down a summary of your key points as I went along. Thanks for getting straight to the point (these are tips I've seen elsewhere but you were great at summarizing them and I liked your style). 🙂
Well you have made my day thank you 🙏🏻 A little while ago someone left a comment telling me to ‘get to the point’ 😂 I’m really pleased it’s helped you. Are you on ‘X’? If so take a picture of those notes and tweet them, I’d love to give you a retweet on what you noted. What’s your next video going to be about?
@@Steven-Thompson Hmm, I replied but I think it disappeared into the void! Anyway, I just followed you on X and sent you the pic. 👍 I am going for a sort of "where we're headed" with future tech/social trends from a Gen X perspective for the channel. I got a little derailed discovering I love making AI music/ music videos, so now I have two channels with plans for both, ha! I have all my beginner recording equipment (iPhone, Rode mic, lighting setup) so now it's just a matter of refining my first script and hitting "record." Sometimes I feel a little all over the place with my list of potential topics so I've been trying to distill them down to their basics and can always expand on them later on.
SHOW UP AUTHENTIC ON CAMERA: www.bigdaddydigital.com/couragebeforeconfidence
wo, this guys amazing, he can make HD quality into smeary classes quality in his videos, at random
You seem like a good dude and I appreciate the video. However I noticed that you don't have that many subs or views. My intention is not to be rude but to learn something. My point is I've heard that one has to get a 100 thousand views or more to make money and you have to have ads. I haven't looked a great deal into this so I'm not in the know so to speak it's just something I heard.
Worked for me... Just hit 20k yesterday.
This is the fourth video I've seen in the past hour that says 'why you should Start a RUclips channel if you're over 40'....i hear you universe, I hear you.
Awesome, now what?
@@Steven-Thompson think I'm gonna upload some videos 😂😅
Bought six acres and a farm earlier this year so I'm gonna talk about life and my experiences and the things I do. The no niche approach.
Go for it! 😄
Same here!
Same here. I just set mine up this week.
As a dude who's lived on 3 continents, 7 countries, as a native Spanish/English bilingual guy who's had many jobs, ups and downs, failed relationships, great friendships, cultural shocks and cultural embraces, this is what most people are looking for.
I just made a video in Spanish about a hot political topic in latin america, and it got me monetised in 7 days, accumulating over 200K views on just that video alone! I endorse your message here mate! Well done!
Congratulations on your monetisation that is absolutely epic.
I’m so excited to see what you create next and how your journey continues to evolve.
Thank you for your kind words of support. I really appreciate appreciate you.
Please keep an eye out for my upcoming video series of how to start your online business using Video.
The first video drops this week.
Thank you again for your support and kind words
That is awesomeness. Thank you for sharing. That’s encouraging.
@TammiMorrison it’s my pleasure where have you been with you and your channel?
@@Steven-Thompson I’m being consistent with lives almost daily and working on watch hours 😩. It’s been a journey and I watch you for encouragement. However I can see growth when I did what you said and stopped focusing on what others thought and started doing lives that fuel my soul. Asking myself what would I like to hear. And creating that content.
@@TammiMorrisonCongratulations Tammi - I just got serious about YT on my birthday, 3 weeks ago and so far I’m having fun learning and experimenting. I’m going to jump into lives soon too 🙏🏾
I just decided to launch a channel after going back and forth for 10 years because I was always advised to niche. But chatting with a friend this week she said "you are the niche" and she doesn't even own a cell phone or computer so there's no way that she's heard this before. So when I saw this today, I feel like it's fate. I know this is what I was meant to do. Thank you.
Oh wow, 😮 the universe is aligning for you!
So what’s your next step?
I’m in the same boat, hope it goes well
I would love to see your first video! 🎉
@@wildeevolution yes 💯🙏🏽
Do it! The world needs to hear from you, do it!
I like the fact that I'm the niche. I'm the biggest gift I can give to this world.
Thank you. 🙏
Yes you are certainly the biggest gift you can give to the world. You have a message and it’s absolutely worth sharing. I believe that’s what I’m here to share with people and to show them and to help them do.
So what will be your next step?
Agree completely!
I resemble that remark..lol
Yes!
@@AwakingSpirit Of course!!
A couple months ago, I decided to “document my 40s.” In making that decision, I knew my channel would grow more slowly. And that’s okay. I literally think of my closest friends when I make a video and they’ve told me it feels like I’m speaking to them. That is what I want. I’m here for it, and it will take awhile, but niching is not what I do. Haha.
I like the talking with good friends- I may try this too.
I love that perspective and I think is as you talk more to your friends through the videos it will resonate with so many people.
One of the keys in marketing is to talk directly to one person so position that as your friend every time you pick up the camera and record something.
That’s exciting what your next video gonna be about?
@@kevinsenglishschools3405 It's a lot of fun - a great reason to get together and chat, too. :)
@@Steven-Thompson haha, you're so awesome to ask. Thanks! I am releasing one on Monday on painting a friend's special needs cat in one day (while I was cat sitting). I wasn't sure I could finish it in time. 😂
Same for me. It's me.
Thanks for this video! I'm a 40 something widow mom and created a channel and uploaded some videos a few years ago and stopped with 9 subs. Now I've been starting to publish regularly since Sept. I've got 26 subscribers now, and learning new things about this every day! I've got lots of stories, and experiences to share, especially different ways of living beyond grief. I really feel like I am the niche and my ideal viewer. I'm hoping to grow even more so that people know they're not alone.
@@hollyruiz-livingbeyondgrief you are the niche, take a look at our founders program going live 3rd Dec, I’d love to be in your corner ruclips.net/user/postUgkxgN4ZRN4NepV8ZK5kj8RjgLqW_FZLEMPB?si=VUEnMegKNKpQwRki
You now have 27 subcribers..my mother became a widow on November the 1st and I lost my dad..good luck and God bless going forward..I shall recommend you to her now 😊❤
@@tommyactsout5053 Sending prayers to you and your family. 🙏🏽My husband also passed in November 10 years ago. I know that makes the holidays hard. I hope she is surrounded by supportive friends and family. Thank you so much for subscribing and recommending. 🙏🏽
@hollyruiz-livingbeyondgrief.thankyou ..my dad was 68 when he passed. But in a way he was lucky..because he lived to see all 4 of his children grow up..we are all still alive...where I am from.. Wales..that's not always the case.
Your niche is content creation for people over 40. It looks like your videos took off because you found a niche, and you are doing a great job of using stories that are relevant to people over 40
Thanks for your insights
I suppose you could see it from that perspective. However, it’s not quite right.
I’m a big believer of teach coach support the person you want were with your skills, knowledge, experience, and expertise that you’ve gathered along the way.
So tell me who wants and what skills knowledge and experience of you gather along the way because you could turn that into a coaching business and make content out of all those insights .
#Intrigued
That's an audience, not a niche.
I usually watch a few videos before I subscribe to the channel. This video gave me the courage that I need as a 47 year old dad to start my own RUclips channel.
And oh, I subscribed to your channel after watching this whole video.
Lovely work!
I too am a 47-year-old dad we are both in great company. I’m excited to see you on your journey. Please let me know what your next video is gonna be about.
ROCKTASTIC!! 🤟😎 I wish you best wishes and plenty of success!!! YOU CAN DO IT!!!
in the weird watch other people 47, and your like damn they’re 47, they don’t look 47. Damn, there’s a lot of people over 40. 😂
@@Malachi-ii3vc what an odd thing to say, lol
@@Malachi-ii3vc we are everywhere lol
I am new to the RUclips word, and only average 20 ish views per video, however I am loving the journey and creative process! And very grateful for my 20 fans!
That’s awesome and it’s the first step, enjoy the journey and lean into what your audience love ❤️
I know the feeling. I have one with 20,000 views, but that was a fluke.
Same here, I get around 20 views then it dies but I still like doing them!
@@myslicechannel That is excellent, I like your channel, I just watched Highland games video! It looked like a great day!
@@SocialSoccerChannel Thank you! It really was a fantastic day for all.
I HAVE LITERALLY BEEN TALKING ABOUT THIS ALL DAY!!! And then, here you are on my feed :)
I have been struggling trying to keep up in my niche, thing is, I'm bored LOL
I am tried of doing the same thing over and over. I am almost 50, I work a fulltime job, I have grown kids, I live check to check, I just KNOW there are others out there like me and I just want to connect with them! Let them know that they're not alone. Share my daily life, however boring it may be LOL. I think I am taking the leap and uploading a 'this is me' type video this evening and see where it goes. I have worked hard on my channel for 6 years, while watching others post the SAME video (sometimes worse) and getting thousands more views. Instead of throwing in the towel all together, I'm just gonna do me. Thank you for this push 💥
Hey Mandy, I watched one of your videos the other day and I think there’s a few things you could adjust to really make them grow.
I enjoyed your content once we got into it it’s worth getting into it or sharing a deeper insight right at the beginning as part of your hook.
If you’d like, I’d love to jump discovery call with you they’re not sales calls.
Their calls that I offer to my community to get them through a sticking point and then any challenges that you share with me I could possibly make a video from to help other creators.
If that sounds like something you’d be interested in check out the link in my video descriptions or give me a shout and I’ll send you the link myself
I'm just like you in Uganda,here but wish to connect,I'm a Midwife,I need to start a RUclips channel.
I love this so much because it's not 40 mins of blabbering on how good it could be without telling you anything real then promoting a course. I actually learned a lot from this! thank you for keeping it real! I'm 40 and I can't stand the speed of younger creators' speech and constant edits that is a clone of each others.. this is soothing. I LOVE it!
Thank you so much for your kindness and trusting me with your precious time, I’m very grateful.
I’m really pleased that you got so much from it. Please also enjoy the resources in my description, they are there when you need them, Steven
I'm over 40 already and this is the perfect video I'm looking for, tired of duplicating gen z content styles, I want to make my own video in a natural way, I'm so grateful I've found your video, this video deserves a million views and this channel deserves a million subs. Thank you for the uplifting video Sir. More power, God bless to you sir and your Family...
Thank you so much for your beautiful comment on my post. I am so so grateful.
If there is any question you have around social media marketing building a personal brand video content and content marketing in general let me know and I’ll see if I can make a video on it for you.
Go and check out my video from about two weeks ago can even book a discovery call and we can fix some challenges and paint points that you might have and get you moving upwards .
God bless
48 here, been doing this for about 17 years now! Feels like I never stop learning stuff, especially in the last few months, and I got no complaints. Not most days anyway!
Welcome, 🙏🏻 what’s the goal for 2025?
Lovely work, loving the idea "you are the niche" so easy to chase the algorithm and try compete with others.... for me i grew the most in first 2 years when i was just having fun and experimenting and didnt give a shit about numbers or the algorithm.... the minute you do your almost back peddling and trying to be something else
That’s the thing, my friend when we lean more into who we are we attract the people based on the vibration that we give out.
We all have unique skills experience and knowledge to share, our stories at seasoning to those unique skills.
And overtime will lean into what the market decide which then gives us ideas for a course a coaching program or an online business.
Thank you for your kind words and your continued support. Remember you are the niche 🙏🏻
I love that thought, ‘growing the most when having fun and experimenting’ - it’s one I follow, too.
I already decided to make my own youtube channel but niching down is what held me back from publishing my first video. When I first stumbled upon this channel, everything became clear! I am the niche that I was looking for! I just published my first cinematic piece yesterday and will start to work on getting that confidence for the talking head videos! Thanks Steven!
Go for it!
I’m pleased to help, just be mindful not to spray and pray but lean into your genius
That's the approach I am trying to take. Just taking people with me as I better myself. Personal care, gardening, mindset, a little reading some yoga and random vlogs of things I find interesting. Definitely needed this😊 thank you!
You are really welcome. Sounds like you’ve got some great content pillars seasoned with your stories. You could really pull an audience towards you.
Are you planning on turning this into a business or is it done for fun?
I’m 38, not even over 40 just subscribed to you. I love your content and will be following your advice. I started my RUclips channel and I feel like I have already a bit more confidence and direction. Thank you!
You got this!
I’m excited to see what content you produce have 38. It’s a very small gap between 40 and 40 is where all the fun happens.
And I see you’ve just joined the Courage before confidence training that is gonna really really support. You keep an eye out for the heart brand blueprint in the New Year this year‘s cohort is full but it would be great to see you on it in the New Year.
Hey Steven, I randomly stumbled upon your video on suggested videos after watching another video, and I almost bumped my head against the wall. Luckily I regained my balance and stood up proudly as if nothing happened before she could even notice. You hardly edited anything in your video, if anything, which is amazing. I have five other channels, two of which have several million subscribers, but I am always open to learning new things. I am almost convinced that this is not your first channel, or you just have experience in teaching, training, or telling stories. You're a natural, keep up the good work. Thanks for these marvelous tips and tricks!
Thank you for your super super kind words. It means the world to me like you would not know.
I’m quite a sensitive soul and I’ve had lots of compliments and support, but recently a few people have crapped in my comments. I’m grateful that you have lifted me up.
When people don’t get it or don’t believe they can do it they’d rather crap on you then celebrate something new.
You, my friend have celebrated me and I am eternally grateful.
I had a many years ago all of the videos were kind of Gary Vee STYLE and I stopped it after a few videos.
I’ve been coaching and teaching online now for many years and I have been running a social media agency for about 11 years.
Personal branding in high school colleges and universities and I love video. It’s like the key to my soul and I just hope I can continue to support more people and help them grow.
Because I truly believe that everybody has a message worth sharing and I believe it’s my purpose to help them get it out into the world.
And pleased you didn’t have too much of an embarrassing moment and didn’t get a bump on the head. I’m just in the process of editing quite a raw video and that’s gonna go out tomorrow.
I’m literally breaking all of my rules in this one and all of the rules of the gurus let’s see what happens.
I hope it gives us motivation and inspiration just to get started.
Thank you once again for your kind words I’m really grateful
@@Steven-Thompson Thanks for your lengthy response, I haven't seen all your responses to your other comments, but it seems this one is one of the most thought-out and longest ones I have seen. This alone makes me feel special, thanks a lot. I am looking forward to your next one, keep up with more videos like this one... This was really something else, unique. As I said, you're a natural, we can always learn from each other. This channel of mine, from which I'm commenting, will take off soon. It is part of a trilogy... which encapsulates the three things we need to succeed in life. Self-improvement, relationship success, and business success. They are collectively known as Life Coaching. Three different channels, but very much connected. So humble you are, fantastic!
It sounds like you know what your mission is. I’m excited to see what happens next.
I feel that the engagement in the comments is the life blood and it’s where I gain my insights to make videos and to reference people and it’s a challenge sometimes but way that I found to get around those challenges of commenting is actually to use voice to text it’s a fabulous way to give heartfelt honest responses in a way that I would normally speak it so then when you read the message it sounds like you’re speaking to me and I hope that comes across in my messages to You
Keep up the good work and I look forward to seeing what you produce next 🙏🏻
I started my channel in March and your right I am in the Niche! Almost at 500 subs and having fun.
That’s awesome, what’s the channel about and what’s the plan for your next video?
@@Steven-Thompson mainly health and productivity and how to live your best life for people over 40. Next video probably about budgeting or planning your day after work.
We are new RUclipsrs over 60 & 70 & your video was so encouraging & helpful!!! Just subscribed!
Thank you!!
Marion & Jan 😁👍🏼
Hey, that is awesome. Thank you ever so much.
How long have you been making videos?
I’m gonna leave a link for you here and watch this video. It’ll really help you decide what you wanna do with your channel.
Also, if you wanna book a call in my diary, you’re more than welcome to and we can discover it together and give you a roadmap to get going.
ruclips.net/video/kTorLacvRjc/видео.htmlsi=zXaU9W6czshLDTfg
@@Steven-Thompson
Hi! Steven, We have been making videos since February 2024. Almost all shorts, but working to transition into long form. Having fun..& trying to keep improving. Lol! Thank you for your kind comments!
Marion & Jan 😁👍🏼
I am 57 and my niche is consumer debt. No way I would have been qualified to talk about this in my twenties and thirties. The majority of my audience is between 30 and 45. This thrills me because they see me as credible. I frequently get told how relatable I am. I love being this age 😃😃
Perfect, I love that you are leaning into exactly who you are
My husband and I (46 & 49) just started our channel recently. Although we hope to get monetized someday, we have just decided to focus on having fun and getting our feet wet in this beginning stage. We have lots of ideas that mostly focus on this second half of our lives since we have only been married for less than 2 years. So a wide range of topics. We hope to share our experiences while learning and challenging ourselves as we go. Thanks for your video.
You can do it! You will have a great time and you have a great mindset with regards to starting for fun.
See where it takes you and enjoy the journey along the way.
PS what was it that brought you my way? #Curious.
Really glad your channel was recomended. This is the first video I have seen that says about not niching down. I kept thinking that is that why my channel has only been growing super slowly over these years. Im going to use the tips you have stated about the thumbnails and titles and your other tips. I will be subscribing!
Welcome aboard!
I’ve got some great content coming out which will break this down even further.
What are you working on?
@Steven-Thompson that sounds awesome! I will keep an eye out. My channel has such a mixture of content but at the moment it has been mainly food hauls for a family. I sometimes make review and how to videos. But my channel started out documenting my pregnancy, postpartum and mum life but there is a mixture of different videos.
Before I started my channel late last year I took the approach you describe here, the low gear investment approach, and took it one bit further deciding on doing 10 videos, just for myself, not for publishing, to basically research for myself how creating videos feels like.
So a proper commitment to 10 videos, but only accountable to myself, and with no pressure to publish I just put the phone into a makeshift «stand» made of cardboard (which I’ve made a video on), started recording and talked about something I’ve been thinking about creating a video on - just 5 minutes.
Then I sat down and watched through it, and took notes on what I didn’t like, be it lighting, delivery, framing, audio quality, anything I wasn’t happy with.
Then I researched *one* of those things on youtube, and experimented a bit with what I had available - started with lighting, put a powerful light behind a piece of cloth, tested a few things, light source inside a cardboard box with some parchment paper in front, turned off ceiling lights, put some stuff in the background until stuff looked a bit better.
Then I filmed a new 5 minute video, no editing, and looked through it … and suddenly delivery had improved a bit as well as the lighting, so I decided to dig into audio … and then doing a small edit …
Kept repeating this for 2 more videos until I suddenly thought fu** it, I’ll just try to make a video to publish, and so I did, cause I had lowered the threshold of entry enough for it not to feel too overwhelming :)
So taking your approach, and testing things out for oneself first, no pressure, really makes things much easier to ease into :)
Oh wow it sounds like you’ve been on an absolutely epic and exciting journey and you know what? I think you’ve got lots of videos there to tell a story about this whole message that you’ve just shared with me it’s a video within itself to inspire others.
Thank you for sharing that with me. I’m very grateful. What is your next video about?
@@Steven-Thompson It’s been a journey of self discovery for sure :) Just dropped a new, smaller video today about a technical issue using iphone 15 pro to film, since transfer speeds on the new-ish iphone should be *really* fast, but for some reason when transferring footage from the phone to a computer using a cable the transfer speed is suddenly cut down to just 20% of full capacity - the next couple of videos will be more about the youtube journey again, building the DIY gear studio and doing proper lighting - and then I’m saving the «how to get started» with my practical approach for when I’m tipping 500 subs (closing in on 400 now) :)
The niche was the niche we made along the way.
That’s certainly a great perspective isn’t it!
I can't quite express how much I love everything about your content! I was helped within the first minute of this video! Your voice, style and ALL THE THINGS! Sending 1000 THANK YOUS!!!
Glad I could help!
What has been your biggest takeaway so far?
Haha!!!! Of course! At fifty five, having lived on the beach for six years, a Zen temple for four years. Obviously. I'm going to lean into my main channel triple strength now. I'll still do my focused shorts. But my long form channel just got completely clarified because of this video you've given us. Thanks a lot. I knew already that the world needs our old guy power. And the balance you speak of with titles is what I feel. I'm grateful that the algorithm allows us to grow. It could make it impossible. Thanks, brother. You've helped the world with this one.😊
Thank you ever so much. I really appreciate your kind words and your thoughtful insights.
What’s your next video about?
Seriously been thinking of this and already started working on it... My life, single, never been married , no child, turned 50 in June. Been wondering where others like me are and what they are up to (because i have seen many, but mostly divorced or a single parent😊)... Thanks for confirming this to me🙏🏾🙏🏾
You’re absolutely welcome. You clearly have an audience that you could pull towards you so what will your first video be about?
@@Steven-Thompson hahahaha, many thanks🙏🏾.
Much ado about turning 50😅😂...
50, single, never been married, no child, yet truly Happy!! Let's talk about it💃🏾.
What's new?
Working on different topics, have to redo, getting there...
@@OgoMaduewesi Would you believe I have 3 single women friends (1x35, 2x48 years) who have never been married and don't have kids? And I live in a small Texas town. I say go for it! You are that niche.
@@NathonHay ohh my thanks so much, I am going all for it🙏🏾🙏🏾
@@randombutrelevant Yes, I am learning that🙏🏾
Iam 35, and made my first upload today. I haven’t niched down … and I exactly said “niche is you” in it …
Something I truly believe in.
Able to relate with you a million percent….
Nice work!
What was your first video about?
@@Steven-Thompson about how I pushed myself through imposter syndrome to make it
Loved hearing this! I recently ventured out of my studio and filmed in a park. It was a relaxed, natural setting with a lot less editing - my over 50 audience loved it. Thanks for the affirmation I'm heading in the right direction!
Thank you very much. I love that you went out of and about. I made a video. I love a good walk and talk.
What’s your next video about?
Hearing you say that you don't need other social media other than RUclips is a breath of fresh air for me. I really enjoy creating content on RUclips and would really like to focus on just that without feeling like I need to post on other social outlets. I would definitely like to see a video on this if you haven't done one already. Also I think your content is great and I will continue to watch and learn. So thank you!
Thank you for your kind words and support.
I’ve actually made the video on why I quit social media so check out my videos. It’s about 5 to 10 videos back.
It’s how to use social media in a different perspective, distribution rather than creation
@@Steven-Thompson awesome! Thx! 😊
Quality, connection and authenticity! You are the niche!
Wow! Thank you so much! I agree! Sometimes it takes me hours of thinking of ideas worth sharing on my channel.
I completely hear you and totally understand. I’ve been there myself.
So let me help you. I am offering people on my RUclips channel at a free discovery call with no sales involved.
So if you want to pick your struggles and I have a plan within the next 30 minutes, I’ll put the link to book and then I can use what you share with me. Confidentially has insights to make better content for it’s a win-win.
Here’s the link to book tidycal.com/bigdaddydigital/priority-discovery-call
I’m over 40 and I’ve been making my living on RUclips for 5 years. I’m in the midst of a long-overdue pivot right now and have been wondering if I should “leverage” my age, if for no other reason than I have a lot of lived experience in the arts and feel like that’s more valuable from a content perspective than what I have been doing.
However, pivoting is hard.
Thanks for the food for thought!
You are absolutely welcome. I look forward to following your journey. Where do you wanna go? And where are you taking your channel from? What is that pivot? #Curious?
You are absolutely right, I am 47 and now enjoy uploading my videos.
That is awesome. Keep up the great work.
What’s your next step? #Curious
New subscriber! You are dropping truth bombs here! My 2 RUclips channels are 2 weeks young, and I was convinced I needed to find a niche, but I believe that I am the Niche. I possess a plethora of life experiences, research and wisdom. I really appreciate your encouraging inspiring content! I keep my videos authentic and simple. I want all my videos to reflect who I am at heart! I love authentic RUclips channels and people! Thank-you for taking time to bring this beneficial information to us!
You are welcome, 🙏🏻 it’s great to have you as part of the family.
If you are ready to get started my best advice is to practise in private, watch my latest video and see Tony’s transformation which only took 2 minutes a day.
Here’s the link to your transformation www.bigdaddydigital.com/couragebeforeconfidence
Wow.. Just wow.......
I've struggleed for over 10 years because my "niche" is so small.
If I am understanding what you are saying I need to be me. I'm 70.
Hey thanks for stopping by. Really really appreciate you. What is your niche? What challenges have you faced? I’d love to help.
Ive been struggling with the whole niche down thing, only post about 1 thing, be KNOWN for 1 thing to your followers/subs but I am multifaceted! Part of the reason why I started this content creation journey is to let myself out of the box I've locked myself into from years of always worrying how people percieved me. I absolutely loved this video & your concept that I am the niche, ALL the parts of me are the niche, the same way my cumulative life experiences make me who I am. I am 35 & so much of what you said resonates, gracias!
You are welcome 🙏🏻
It doesn’t mean to say you don’t ‘niche’ it’s just not in the traditional sense, therefore you become uncopyable
I'm 42 and have been researching a ton on starting a channel. You Sir, have popped up on the algorithm now, quite a few times, haha. I have now subscribed and appreciate the content!
Sounds like its a sign. Im grateful for your sub and views on my video. What would you like to make a channel about?
@@Steven-Thompson I’m a 42 year old who is getting back into motocross after a 20 year break from the military. I think I’m going to take the “follow me on my motocross journey” for the theme. Motocross, tech reviews, travel, and action sports in general. I’m just torn if I should keep the channel under my regular name or create a name!
channel banner and bio look good! Good luck 💪🏻
@mike_paschos you probably have plenty of interesting life stories to share while doing bike stuff. Sounds like a good recipe.
@@JakeyWakey thanks! I’m going to try! Haha
Sir I’m not even 40 and I’ve related to most of what you’ve said. Additionally, thanks for enrich my vocabulary. Loved how straight to the point you were.
Hey my friend thank you for your kind support and it’s great to know that I am motivating and inspiring the future of the over 40s when you can really help an age demographic that age demographic will always grow.
So what’s your next video gonna be about?
Thank you for this, I been thinking I should do a niche but I'm all over the place. Now I can stop worry about what niche I should focus on and just create.
Absolutely what you’re find is as you start to create content you’ll see what you love to create what the audience like and you get as sense as you speak your content into existence of how you wanna direct your channel I believe the first 20 to 25 videos are a test phase.
That’s the experience I’ve had and as I post Video 29 I know exactly who I’m talking to and for what purpose if you’ve got any questions please give me a shout. Thanks for stopping by, I appreciate you 🙏🏻
I’m 58 and I’ve had my RUclips channel for 15 years but never really paid attention to it because I wasted all the time on Twitter lol well I’ve deleted my Twitter and now my attention is on my RUclips channel. Your content is so helpful so thank you, sir.
My pleasure, what’s your thought with your channel?
@@Steven-Thompson I really like your suggestion to make yourself the niche. I have a few specialties and interests that over the years I’ve garnered quite a bit of experience in so I’m looking forward to sharing some tips such that others can level up more quickly.
This is me talking.💥💥💥 We need people like you to confirm ,to boost our confidence . God bless you Sir
Thank you ever so much you’ve got me in your corner and if you want a bigger boost of confidence then check this out, people are going crazy over it this weekend.
Everyone of my clients goes through this sees massive results www.bigdaddydigital.com/couragebeforeconfidence
Thanks so much! You have encouraged me to get started and finally PUSH PLAY. I will be starting my 20 day video challenge today. Unfortunately, I cannot afford to pay for your course right now but I am using your free RUclips videos to help me along. I was "downsized" on October 9th and have been struggling to overcome the fear the camera. I spent a lot of time researching and planning due to my bent on being a perfectionist. I look forward to this journey and hope to be able to connect with you as well. Thanks for letting me join the free Tea with Ste group. Happy New Year!
Hey, you do what’s right and what works for you.
Please go to my channel and check out the first video I ever made on here, that will help you with the daily diary, everything else can be built on from there 👍
I am totally eclectic on my channel, not as a method to succeed on RUclips, but because I am not going to alter how I live my life for anyone or anything. I share my life, discoveries, intellect, etc., however I want to, whatever makes me happy creating it. My current Italian lesson videos using storytelling, I created for myself. I’m just sharing it. This is the greatest thing I’ve ever created for RUclips because it is something for ME as well as others. So great, it doesn’t matter to me if they succeed on RUclips or not because they’re succeeding at my number one goal, teaching me Italian in the easiest and most natural way. I feel that should be the reason for making videos going forward, as in mainly for ME, just sharing what I’m doing on RUclips. ❤
I love your approach! Creating content that makes you happy and aligns with your personal goals is the best way to stay true to yourself. Your passion shines through, and that’s what makes your channel unique.
Keep doing what you love-it’s inspiring!
@@Steven-Thompson thanks 🙏
Thank you for making this. It definitely showed up at a good time. I'm 42. I've wanted to start fresh on this site because i lost interest in my old niche. That and life has been throwing stressful things at me for years. I have a massive fear of failure, which has kept me from doing the things I've wanted to do. I'm beginning to realize i need to just jump in and learn along the way.
Hey, thank you for your kind words and I’m really pleased that this has brought some comfort for you in your challenging times.
I completely understand the fear of failure that’s why I created the Courage before confidence training. You can find details of it via the description as a link.
It helped many many people to get over that fear of failing and to embrace their unique qualities and start creating content.
Good luck in your journey and take a look at the training. I have no doubt it will help you.
Thanks again for stopping by. I can’t wait to see you next.
Kudos on crafting an outlier! Solid advice, and try this on: What I'm actually interpreting is that within your advice not to worry about a niche, you're actually describing how to pick a niche! RUclipsrs over 40? That's a fantastical niche!
Great overview on the essentials of getting a video done. I especially liked the thumbnail advice, as that's something that took me over a year to crack on my own, even with reading and watching oodles about it.
Cheers!
Hey Mike, thank you for your kind words and solid support. I really appreciate it.
In essence, I’m showing people how they can become their own niche because if you do something you love provide something that the world needs something you can be paid for and that you’re good at, it usually comes from knowledge skills wisdom expertise.
Therefore, if you create your content pillars from this perspective, you are the niche and the audience will find you because they’ll be looking for and searching for your topics. I put a great post out today about it in my community tab.
Check That out and once again, thank you for your support
Steven, I love that you shared that success comes from turning within for the story/content.
Thank you for your kind words, insight and support, I appreciate you 🙏🏻
What content are you creating?
Thanks for the tips. Well done. Appreciate it
No problem 👍 what did you take from it?
@@Steven-Thompson Don't get caught up with trying to please the algorithm. Give your audience what they want/need to hear. I'm 51 so it is a challenge but easier when you just try to help people instead. Thanks again.
Hey, my guy. I've been following you for a few months and learning, so I finally decided to get started. I'm definitely going to be checking out your courage before confidence course. I'm not entirely sure who my audience is yet but I've gotten started. thank you for the inspiration.
Hey let’s accelerate that for you. Click this link book a call in my diary, and John is on the heart brand blueprint. I actually run the courage before confidence inside that twice it will blow your mind.
tidycal.com/bigdaddydigital/heart-brand-blueprint-priority-call
I decided that teaching young people basic life skills is my niche, but I'm going to do my way: ultra retro--silent movie style. It is a pretty forgiving art form and it's unique and (hopefully) entertaining. The only equipment I have right now is my cheap Android phone, an old tripod, and a binder clip I bent and rigged to hold my phone on the tripod.
Sounds really interesting. Can’t wait to see what you produce. Tell me a bit more what next video be about?
Thanks for the binder clip idea. Good luck w/your channel.
@@Steven-Thompson I'm getting ready to upload it right now. It's on packing for a move. I'm having to help my mother pack up her house, so I have a lot of material. LOL.
At the moment, there's no real rhyme or reason to what I'm putting up, and there probably will never be. As I need to do stuff in real life, I film it. As the channel is about learning basic life skills, that's just the way it's going to roll.
Thanks for sharing your journey Stephen and all the best for the year ahead! (You have been one of the inspirations for starting a new chapter of my life in my 60th year)
Happy new year!
I’m excited to see what you do on your journey. Please keep me updated and check out the resources in my descriptions to help you on your journey.
Although I am not over 40, i really enjoyed this! TOTALLY agree about not niche-ing down and is how I am about to approach RUclips once I start in January '25. This just gave me extra confirmation!! You have new sub in me ! Can't wait to watch your other videos :)
You are so welcome! 🙏🏻
And whilst your not over 40, everyone is heading in that direction and if the content resonates with you, you are welcome here anytime 🙏🏻
I've started a RUclips channel 😁 So far I have 40 followers 😊 I'm excited 😂 I don't expect to be a big channel, but it's fun 😁 Thank you for the encouraging video.
That's awesome! Starting a channel is a big step, and it's great to hear you're enjoying the journey. Keep having fun and those followers will grow!
@@Steven-Thompson Thank you so much 😁
It’s my absolute pleasure keep going!
Quite possibly the most important, authentic, video on RUclips. Thanks for the breath of fresh air!
Thank you so much your comment has blown me away.
What was it that resonated with you? The most? I’d love to know.
Also what are you on RUclips? For what do you search for? What can I make for you? #Curious
@@Steven-Thompson What resonated most: Probably the first 6 minutes where you make the point of the power of authenticity from several viewpoints.
On YT, mostly what I'm doing is studying business channels and YT best practices. I just sold my business and then wrote a book about it. Now I'm considering turning that book into a bunch of YT videos so I'm studying what works and what doesn't. The other type of content I consume tends to be about motivation and life optimization and personal success. In this regard, your video hits the sweet spot of most of my overall interests.
I think a great video for you to make would be to talk about bravery, courage, facing one's fears and how you did so to create your own channel. How did you overcome your own fear? Where did you find your courage before confidence? Specifically, I loved your YT Short where you were in your car and said, "You don't make videos because you're scared" That really hit home. I'd love to see you expound on that.
I'm subscribed now and looking forward to what you do next!
That’s what I’m doing with my channel there is no niche it’s just me and the days of my life. I work like Uber driver so ideas are everywhere. Don’t listen all this people telling you make videos about this or that… do your things guys Real is always appreciated
I hear you the real world is always appreciated. We get to see other peoples perspectives.
I’m sure you have lots of stories to share as an Uber driver.
Having specific topics, we talk about a really important so that we’re not just putting random content everywhere so what’s your next video about?
I’ve been binge watching for that last 2 hours Steven ❤ loving your heart felt content. Thanks for spending this time with me. I’ve learned a bunch, not only about my RUclips journey, but about myself.
I love that, thank you for spending time with me.
What’s resonated most?
I'm in my 30s but glad I got shown this
Perfect, what I teach will work for you too AND you will know what to do and look out for moving forward….. heck you will have the cheat codes 👍
I absolutely love this approach. I started doing this regardless of all the advice from “gurus”. I just started sharing my journey and just relaxing and going live.
Thanks for sharing!!
How’s it going so far?
@@Steven-Thompson I can see traction. Haven't gone "viral" yet, however I can definitely see some growth, not as fast I as I would like, however, Im staying the course. Im 55 almost 56 so I am here for it.
Ah, the Blue Ocean. Been wondering for years how to operationalize that for myself.
Awesome, so how will you do it? What are your thoughts on this video?
Are you creating content as part of a business side hustle or a hobby?
@@Steven-Thompson I hadn't thought of it this way before. This channel is attached to my business, but hasn't done much for it so far (not that I can see at least). I've also been uploading a lot of things that are just loosely connected to the life coaching part of my business. Still, I got the impression that too many topics and two languages isn't working great, so I've hesitated putting the second branch of my business on there or talking about the complete range of things that interest me, but rather contemplated starting another channel or two to sort things and go more "niche".
Now, I think I'll focus more on my lived experience and what I've learned so far.
Not many from the UK are online, but im happy to be one of the few who took the chance to start my channel. Its small, but I know with time it will grow. I already can see the future in terms of its success. We have to share our knowledge with the younger ones, so they have a guide to follow. This journey is not a joke, but its also filled with fun moments, challenging times and melancholy. Make the best of it!
I hope you enjoy the process and that my videos help you 🙏🏻
Should you be selling courses, with just 1k subs ? I have nearly 3,000 and I don’t feel that’s anywhere near enough to start teaching people how to grow when I don’t have that many myself
Genuinely asking not being a troll
Hey, that’s a really great question. Thank you for asking it.
To put some context into it subscribers don’t matter. I have over 100,000 followers on my social channels.
I’ve been running a social media and Personal brand agency for 11 years.
A multi six figure agency and a multi six figure coaching business and have much success with my clients to validate my offer.
This is based on over 1000 people going through my Courage before confidence course I would suggest I’m in a great place to be selling a course especially as my skills experience and expertise get people results .
Heck, I’ve even done a TEDx talk on it.
So the question goes back to you what do you think? 🤔
@@Steven-Thompson ok cool man that’s awesome well I have other channels with a lot more followers but they are music bands and I get people ask me all the time about how we get the numbers we get.
I always feel weird about charging for giving out the information but maybe I just need to get over that.
@@stestetsonmusic your knowledge, skill, experience and expertise, coupled with your unique way & personality are a business asset, use them.
If you don't feel confident selling the information you have now, maybe create videos with it that can benefit others while building your numbers?
In the time you are building your channel, the information you'll gain can be used to build your course, should you decide to pursue that, or for more content on your channel.
More Subscribers doesn’t mean that the person is more knowledgeable or is more experienced. Real life experience matters and one can choose to share their real world knowledge even with less subs. 😊 Unfortunately people nowadays validate everything with subs and followers .
Hey thanks mate, I am 45 and has been lately struggling to find my niche. You just provided the solution. I just need to be me, got truckload of stuff to share with my audience. Keep sharing good work.
Thank you 🙏🏻
To give you some clarity find the intersection for your genius, I suggest writing 4 lists and finding the commonality.
1️⃣ is what you love doing number 2️⃣ is what does the world need from you in your perspective? Number 3️⃣ is what can you be paid for? A number 4️⃣? Is what you’re good at.
Find that intersection, that common thread and you will be off to the races!!
@@Steven-Thompson IKIGAI 🙏
If you know you know my friend get to it it brings so much clarity and focus!
Great video! Great advice! From an old fart.
Hahaha thank you, 🙏🏻 what landed for you?
I watched until almost the end. I have three main RUclips channels. My main one is on side hustles. I think being authentic is what resonated with me. I am teaching people about things I am interested in. However, I feel I have more to give and I guess I actually feel constricted by trying to keep to a niche on my channels. So as I said I made three main channels. It's a lot of work. lol Just wondering whether I should be my own niche or not. Everyone around me has always said NO! You need to niche down. So I mostly have talked about Airbnb hosting, which is also what I do.
This idea became apparent to us this last year. We are niched up and learning to tell our story.
Fabulous, what’s the back story?
who put out the memo for a hundred RUclipsrs to push the over 40 RUclipsr topic?
Ha ha ha, looks like I missed the memo!
I just make content for people who are on the journey that I’ve been on for the last 11 years
Your best ideal viewer is the one you once were and I’m 47. It makes perfect sense to make content that shorten the gap for those walking path that I once have.
How about you what are you doing?
I stutter and have imperfections and edit them out, but after watching this video, I'm gonna keep them in. Thank you so much for this video!
You are welcome, it’s comfortable being yourself.
Let me know how it all goes.
@@Steven-Thompson will do!
Spot on; you don't have to compete with "the fast-paced kids out there", but rather find what works for you.
Absolutely, I actually love a live style video, I made one today and it’s going live tomorrow, it’s about how to get started on RUclips as a 40 year old, I’m excited for it
@@GladeSwope Yes, that too.
I’ve been watching your channel for a few days and want to thank you for sharing this video with me
You are so welcome
It took me about 6 years to learn this myself😂 I really should have cottoned on sooner, but better late than never! Every day on RUclips really is a school-day.
The next best time is now, so don’t hold it against yourself.
What’s your channel about? What will you take from this to support your next video?
What I've found, while everyone can tell a similar story, everyone has their own unique experience and can always bring, or contribute something new.
Absolutely 👍 how are you doing it?
@@Steven-Thompson While i'm borrowing "ideas", it's MY channel so I'm finding people that I FIND interesting. Find something interesting, something that connects, that drives, something that makes ME happy to create and you'll find your audience. I'm learning by trial and error. The more I fail the more I learn. While we're a small channel, I love the journey it's taking me on. I'm here to tell stories, and one day maybe I'll be good at it.
Hey Steven, this is a GREAT video! This is the 2nd time one of your videos came up on my feed. I really like your simple and straight forward approach for content creation. I just started my RUclips channel after studying a series of how to videos from younger creators. Although I gain great insight from them I often found a little disconnect in terms of where I wanted to go with my channel. After going through their steps and trying to be polished I finally said forget it. I'm going to just speak from the heart like I've always done in my work. Finally, posted my first video the other day. Lots to clean up and learn but what matters is just getting started.
As a 55 year old martial arts school owner I wanted to share my life experiences showing how the principles from martial arts can be applied as a tool for self-improvement people over the age of 40 even if they do not practice martial arts. My father credits the martial arts for turning his finances around after declaring bankruptcy when I was 9 years old.
Your approach is the same approach I teach my students and that is to me be a carbon copy of me as we are all unique. To bring this point home I say, "root of the tree will be the same but the all leaves will be different."
Thank you so much for your kind words! It means a lot to hear that my videos resonate with you, especially as you embark on your own RUclips journey. I love that you’re choosing to speak from the heart-authenticity is truly the key to building something meaningful.
What was your favorite part of the video, or what really clicked for you this time around? And I’m curious, what’s your next step for your channel? Maybe planning your next video or refining your message?
Keep going-you’re off to a fantastic start!
@@Steven-Thompson You're welcome Steven. I like the directness of your videos and well as your cadence when you speak. Runnng two martial arts schools keeps me busy I am looking for videos that get to the point while offering substance at the same time. You speak like you and I are having a chat at a resturant over dinner.
My favorite part of the video was the part about authenticity and to share our unique stories. I think a lot of people try to be an imitation of someone else but stories throughout history have always captivated us. Great stories are always passed down from our ancestors and parents. All very uinque and different. So I believe we should as youtubers put our unique spin on the topic we create.
I've already planned out a few videos. I definitely learn a lot from my first video and what adjustments need to be made. It's funny how hard I worked on it and when it came out I saw so many things that could be done better. But hey just like when entered my first jiu-jitsu tournament I was raw and wild. However, over time I became the refined seasoned black belt. I treat RUclips the same and hope everyone who is sitting on the fence watch your video would adpot this line of thinking when it comes to starting their channel.
This is so refreshing! THANK YOU! I have been thinking about not having a tight niche - I focus on gardening but if I want to add a cooking video - I will. I’m being me and if someone resonates with ME -then we are a perfect fit! 🌻🌻🌻
I hear you.
You have a clear focus with gardening and taking the food you create and showing others how you can create a meal shows a perfect and simple connection between the 2.
Go for it, I’m excited to see what you produce!
@@Steven-Thompson thank you for the encouragement!
Hello Steven - I’m so glad I’ve found your channel. I am an ‘older’ content creator and I’m getting great value from your authentic approach. I thought I would comment on your suggestion to add low music to the background of videos as it is one of my biggest pet peeves. I find it pulls my attention off the speaker’s words and occupies my mind trying to “figure out where that sound is coming from…”, so it may be an option that doesn’t work for all folks. Still, your content and your presentation shine through that for me. I’m excited to incorporate what you are suggesting in my own ‘leap’ into YT…we’ll see where it takes me. Cheers! 😊
Thank you for your kind words and your informative insights. I respect peoples opinions and perspectives.
I’d love to know what you’re gonna use from these videos in your RUclips journey
@ I’ll let you know how I utilize your advice and encouragement as I take the leap into YT!
Thanks, brother. You're just reinforcing what I already knew.I'm on the right path
That’s awesome, I’m here to guide you should you need the support, be sure to check out the descriptions for resources and Discovery Calls to help you on your journey
damn, its always been very hard for me to be authentic throughout my life. thanks for the advice! 😅
Understood, practise in private, and then move it to public content, check this out for support www.bigdaddydigital.com/couragebeforeconfidence
Great video, thank you!! Much of this really resonated with me, especially the parts about making mistakes. Your blunders really made me smile because I struggled so hard talking to camera when I first started my channel. Scripting is nearly impossible for me, for this very reason, and I've found it much easier and less stressfull to just speak as if I was speaking to a friend. Authenticity is where it's at, it removes so much of the stress!
Glad it was helpful!
I really resonate with your comments, I’ve been there and I appreciate your honesty.
What’s your next video about?
@@Steven-Thompson Right now I'm working on the next episode of a series called Roast and Reason. It's a really laid back setting where we grill delicious meats and have dinner table discussions about topics related to health & nutrition. Those videos are super easy because I'm quite literally talking to a friend, which also makes editing a breeze as well! Thanks again, I like your style and I'm looking forward to more of your videos.
52! still gigging over 175 shows per year! On meds! BiPolar and Manic as F***! Father of 5! Beautiful wife, life, and thankful to still be alive! You're right! Why do I keep going down this rabbit hole of keywords, niches, shorts, longs, fancy editing programs, online courses, faceless, AI, too old and late crap! I am the niche! Holy crap my niche covers a lot of ground 🤣😂 Thank you for this inspiring eye opening video and message!
You are very welcome 🙏🏻 appreciate your openness
That was the best video on this topic EVER! Practical, succinct, relevant…. Great! Well done x
Wow, thank you!
I’d love to know your biggest takeaway and also check out the description for some awesome resources to help you on your journey
@ I’ve been watching a few of these vids with similar titles, yet your stands out because you don’t use too many words, your content is relevant & applicable, I like your ‘authenticity!’ And you just cut through the shit! I find you very refreshing, thanks 🙏🏾
You’re a sympathetic man. You earned my sub. My goal is different because I want competitors instead of funs and that’s more complicated than I was imagined.
Thank you for your kindness.
Would you mind telling me a bit more about what you mean? #Curious
@@Steven-Thompson You wouldn't! 😆
@@Steven-Thompson I playing couple of android games and basically dominated few of those on RUclips. I never asked for subscribe and like but I have 2500 subscribers. I called out opponents from the begin but in 20 months still nobody showed better skill than mine however I'm definitely not the very best player because I'm 40.
@@Steven-Thompson My channel is just a storage for my gameplays. Competitors not at all but hundreds of people turned up with annoying unwanted advices or just offend me about the game I play. I muted them all, at least 200 already and their numbers growing as well as my channel. But the opponent to play with, still nowhere, might be not existed. The channel growing as a side effect and I getting disappointed. I don't want to be a celebrated champion. I want to be challenged by others. I feel lost on RUclips.
I like your perspective regardless your advices useless to me. You have valuable ideas which worth to share and it's very rare. I wish your "message" will be delivered!
Glad I stumbled upon this vid. I’m 44. Hopelessly compelled to self-express. Accidentally acquired 40K followers on Instagram, but have an empty RUclips channel. Don’t know how to translate from there to here. The same content doesn’t transfer from IG to YT, I think. Need to take the leap and start making some YT specific vlogs.
I’m glad you found the video and got something from it. What is your IG about?
Educational content is a great place to start, I can’t really advise you unless I know more.
Hello,nice to see this,im over 40 in Uganda,East Africa wanting to start a channel but was thinking of a niche as a Midwife
Start where you have skills, knowledge, wisdom and experience, if that’s midwifery, and people have questions and are searching for answers in RUclips, it’s a great place to start IMO 👍
Ha this video popped up at the perfect time. I’ve been throwing around the idea of posting what interests me beyond my current niche and this sealed the deal.
That’s great. The thing is people come back for you and the value you bring.
I look at all I have and use my interest etc as seasoning in my stories.
So what’s your next video going to be about?
Already started this process as a 35yo. Well done sir!
Nice work!
How’s it going?
@ planning out what to do and starting with a channel preview.
Great video! As someone who is approaching the big 4-0 this year, this definitely resonates! Looking forward to continuing on with my channel!
Thanks for your kind support I’m excited for you to get started on your journey.
What was it that resonated with you most?
@@Steven-Thompson I really like the concept of us being the niche, and using that life experience to be able to provide our value. Each of our journies are unique, and that's what can help separate us.
Thank you for this well articulated video. I find that there is nothing that kills creativity like RUclips, if you let it. I haven't cared about algorithms or views for a long time and I make exactly the content I want to make.
Hey, I’m pleased you’ve lent into your Genius and thank you for your kind words about my video.
Be sure to check out the links in my descriptions for resources to support you on your journey.
What’s your next video about? #Curious?
Im so glad to find you wow the struggle has been real im 45
I’m pleased you are here, yes the struggle is real, however I’ve a formula I’m finding works for many, I hope to support you more
I love the idea of carving a niche that only you can offer! Love it ❤. As a new youtuber over 40 I can't wait to share my life experiences
You can do it! I’m excited to see what you produce!
1:18 and I already gave you my email. Well done.😂 43 years old and hope the 30 process works...
It certainly does
Well, I'm not over 40, just over 50 😆. And yes, I believe I am my niche. I share my passion, and teach most of the time. I don't have lots of viewers, but I enjoy what I'm doing. You're audio is great, and I love your background. And the resolution of your video...I wish mine is the same. Great advice!
Hey, thank you for your kind words and sharing insights into your journey.
I don’t know if you’ve seen but I invite people to jump on a discovery call. It’s not sales call. It’s just me getting to know you and helping you through a sticking point and the information you share with me might help me create a video for people in your situation , out the links in my videos
Thanks so much for this video! It helped me release my blocks and find my way to making my niche ME! Also over 40
Pleased its helping, be sure to join the newsletter for an announcement about how to blow up you as the niche in the coming days www.steven-thompson.com/tea-with-ste-newsletter
I’ve subscribed for now and I’m excited to check out some of your content to figure out if your “non” niche really is a niche! I really appreciate content creators who come across as genuine and humble-it definitely shows on camera. I'm keeping an open mind about everything. I do find the whole idea of paying for courses a bit off-putting, though. I’ll hold off on forming an opinion until I learn more about what you call “your journey.”
Thanks for your insights, you do you and what feels right.
I’m a big believer of investing in myself to get me to where I want to go to.
What are you focused on for your channel?
I’m quite a bit over 40 and took on uTube. I’m doing fairly well for a year in. You learn ever day. Subscribers are the hardest. Views easier. I sell jewelry but I do cooking. Travel. Animals I’m me and my life is the content. Thanks for your tips. I’m subscribed ❤
Thank you for your kind support. Is there anything you would like covered in a future video to help you on your journey? I’d love to help!
@@Steven-Thompson I get very few comments. Even when asking for them. Tips to get comments may already be in your library. Thank you
Good to hear. I’m over 50
You’re barely half way through that exciting life of yours.
What landed with you here? #curious
Started my RUclips’s. I thought my addiction past was a negative, turns out it’s a superpower
If you can help people with your lessons learned that’s awesome
This was so insightful. Just started being active on RUclips and wowww, I am the niche ! Love this
You are very very welcome so what’s your next few steps on RUclips? I’d love to know #Curious
@@Steven-Thompson I will post more natural footage and continue to be me on camera. I have done so much just turned 40 I have traveled so many places so I will show people what I have experienced and make it fun.
Thank you Steven for your great insight. I am a newbie into YT creation and was truly struggled with finding the real niche. So blessed to come across your message and it made a lot of sense. Appreciate your sharing and be abundantly blessed. 🙏
Glad it was helpful!
Thank you so much for your kind comments. I have a new video which goes live today in an hour and a half. Enjoy it. It will certainly help you on the next phase of your journey.
This was incredibly helpful in terms of 'to the point' information. It's tangible. I can literally take notes and apply the information without fluff. - thanks
Glad it was helpful!
What’s your next action step to take?
@@Steven-Thompson I know you're going to tell me 'just get STARTED'😂 hehe...but I'm still in the research phase. Thank you
This just popped up in my feed and it was a good watch! I wrote down a summary of your key points as I went along. Thanks for getting straight to the point (these are tips I've seen elsewhere but you were great at summarizing them and I liked your style). 🙂
Well you have made my day thank you 🙏🏻
A little while ago someone left a comment telling me to ‘get to the point’ 😂
I’m really pleased it’s helped you.
Are you on ‘X’?
If so take a picture of those notes and tweet them, I’d love to give you a retweet on what you noted.
What’s your next video going to be about?
@@Steven-Thompson Hmm, I replied but I think it disappeared into the void! Anyway, I just followed you on X and sent you the pic. 👍 I am going for a sort of "where we're headed" with future tech/social trends from a Gen X perspective for the channel. I got a little derailed discovering I love making AI music/ music videos, so now I have two channels with plans for both, ha!
I have all my beginner recording equipment (iPhone, Rode mic, lighting setup) so now it's just a matter of refining my first script and hitting "record." Sometimes I feel a little all over the place with my list of potential topics so I've been trying to distill them down to their basics and can always expand on them later on.
Lucky to came across this Channel, very true just be unique in what to offer to your audience.
Absolutely, lean into you and let people connect with you