I am new to the RUclips word, and only average 20 ish views per video, however I am loving the journey and creative process! And very grateful for my 20 fans!
As a dude who's lived on 3 continents, 7 countries, as a native Spanish/English bilingual guy who's had many jobs, ups and downs, failed relationships, great friendships, cultural shocks and cultural embraces, this is what most people are looking for. I just made a video in Spanish about a hot political topic in latin america, and it got me monetised in 7 days, accumulating over 200K views on just that video alone! I endorse your message here mate! Well done!
Congratulations on your monetisation that is absolutely epic. I’m so excited to see what you create next and how your journey continues to evolve. Thank you for your kind words of support. I really appreciate appreciate you. Please keep an eye out for my upcoming video series of how to start your online business using Video. The first video drops this week. Thank you again for your support and kind words
Yes you are certainly the biggest gift you can give to the world. You have a message and it’s absolutely worth sharing. I believe that’s what I’m here to share with people and to show them and to help them do. So what will be your next step?
A couple months ago, I decided to “document my 40s.” In making that decision, I knew my channel would grow more slowly. And that’s okay. I literally think of my closest friends when I make a video and they’ve told me it feels like I’m speaking to them. That is what I want. I’m here for it, and it will take awhile, but niching is not what I do. Haha.
I love that perspective and I think is as you talk more to your friends through the videos it will resonate with so many people. One of the keys in marketing is to talk directly to one person so position that as your friend every time you pick up the camera and record something. That’s exciting what your next video gonna be about?
@@Steven-Thompson haha, you're so awesome to ask. Thanks! I am releasing one on Monday on painting a friend's special needs cat in one day (while I was cat sitting). I wasn't sure I could finish it in time. 😂
I usually watch a few videos before I subscribe to the channel. This video gave me the courage that I need as a 47 year old dad to start my own RUclips channel. And oh, I subscribed to your channel after watching this whole video. Lovely work!
I too am a 47-year-old dad we are both in great company. I’m excited to see you on your journey. Please let me know what your next video is gonna be about.
Hey, that is awesome. Thank you ever so much. How long have you been making videos? I’m gonna leave a link for you here and watch this video. It’ll really help you decide what you wanna do with your channel. Also, if you wanna book a call in my diary, you’re more than welcome to and we can discover it together and give you a roadmap to get going. ruclips.net/video/kTorLacvRjc/видео.htmlsi=zXaU9W6czshLDTfg
@@Steven-Thompson Hi! Steven, We have been making videos since February 2024. Almost all shorts, but working to transition into long form. Having fun..& trying to keep improving. Lol! Thank you for your kind comments! Marion & Jan 😁👍🏼
Wow.. Just wow....... I've struggleed for over 10 years because my "niche" is so small. If I am understanding what you are saying I need to be me. I'm 70.
My husband and I (46 & 49) just started our channel recently. Although we hope to get monetized someday, we have just decided to focus on having fun and getting our feet wet in this beginning stage. We have lots of ideas that mostly focus on this second half of our lives since we have only been married for less than 2 years. So a wide range of topics. We hope to share our experiences while learning and challenging ourselves as we go. Thanks for your video.
You can do it! You will have a great time and you have a great mindset with regards to starting for fun. See where it takes you and enjoy the journey along the way. PS what was it that brought you my way? #Curious.
Lovely work, loving the idea "you are the niche" so easy to chase the algorithm and try compete with others.... for me i grew the most in first 2 years when i was just having fun and experimenting and didnt give a shit about numbers or the algorithm.... the minute you do your almost back peddling and trying to be something else
That’s the thing, my friend when we lean more into who we are we attract the people based on the vibration that we give out. We all have unique skills experience and knowledge to share, our stories at seasoning to those unique skills. And overtime will lean into what the market decide which then gives us ideas for a course a coaching program or an online business. Thank you for your kind words and your continued support. Remember you are the niche 🙏🏻
Seriously been thinking of this and already started working on it... My life, single, never been married , no child, turned 50 in June. Been wondering where others like me are and what they are up to (because i have seen many, but mostly divorced or a single parent😊)... Thanks for confirming this to me🙏🏾🙏🏾
@@Steven-Thompson hahahaha, many thanks🙏🏾. Much ado about turning 50😅😂... 50, single, never been married, no child, yet truly Happy!! Let's talk about it💃🏾. What's new? Working on different topics, have to redo, getting there...
@@OgoMaduewesi Would you believe I have 3 single women friends (1x35, 2x48 years) who have never been married and don't have kids? And I live in a small Texas town. I say go for it! You are that niche.
I'm over 40 already and this is the perfect video I'm looking for, tired of duplicating gen z content styles, I want to make my own video in a natural way, I'm so grateful I've found your video, this video deserves a million views and this channel deserves a million subs. Thank you for the uplifting video Sir. More power, God bless to you sir and your Family...
Thank you so much for your beautiful comment on my post. I am so so grateful. If there is any question you have around social media marketing building a personal brand video content and content marketing in general let me know and I’ll see if I can make a video on it for you. Go and check out my video from about two weeks ago can even book a discovery call and we can fix some challenges and paint points that you might have and get you moving upwards . God bless
That's the approach I am trying to take. Just taking people with me as I better myself. Personal care, gardening, mindset, a little reading some yoga and random vlogs of things I find interesting. Definitely needed this😊 thank you!
You are really welcome. Sounds like you’ve got some great content pillars seasoned with your stories. You could really pull an audience towards you. Are you planning on turning this into a business or is it done for fun?
Haha!!!! Of course! At fifty five, having lived on the beach for six years, a Zen temple for four years. Obviously. I'm going to lean into my main channel triple strength now. I'll still do my focused shorts. But my long form channel just got completely clarified because of this video you've given us. Thanks a lot. I knew already that the world needs our old guy power. And the balance you speak of with titles is what I feel. I'm grateful that the algorithm allows us to grow. It could make it impossible. Thanks, brother. You've helped the world with this one.😊
I am totally eclectic on my channel, not as a method to succeed on RUclips, but because I am not going to alter how I live my life for anyone or anything. I share my life, discoveries, intellect, etc., however I want to, whatever makes me happy creating it. My current Italian lesson videos using storytelling, I created for myself. I’m just sharing it. This is the greatest thing I’ve ever created for RUclips because it is something for ME as well as others. So great, it doesn’t matter to me if they succeed on RUclips or not because they’re succeeding at my number one goal, teaching me Italian in the easiest and most natural way. I feel that should be the reason for making videos going forward, as in mainly for ME, just sharing what I’m doing on RUclips. ❤
I love your approach! Creating content that makes you happy and aligns with your personal goals is the best way to stay true to yourself. Your passion shines through, and that’s what makes your channel unique. Keep doing what you love-it’s inspiring!
Hey Steven, I randomly stumbled upon your video on suggested videos after watching another video, and I almost bumped my head against the wall. Luckily I regained my balance and stood up proudly as if nothing happened before she could even notice. You hardly edited anything in your video, if anything, which is amazing. I have five other channels, two of which have several million subscribers, but I am always open to learning new things. I am almost convinced that this is not your first channel, or you just have experience in teaching, training, or telling stories. You're a natural, keep up the good work. Thanks for these marvelous tips and tricks!
Thank you for your super super kind words. It means the world to me like you would not know. I’m quite a sensitive soul and I’ve had lots of compliments and support, but recently a few people have crapped in my comments. I’m grateful that you have lifted me up. When people don’t get it or don’t believe they can do it they’d rather crap on you then celebrate something new. You, my friend have celebrated me and I am eternally grateful. I had a many years ago all of the videos were kind of Gary Vee STYLE and I stopped it after a few videos. I’ve been coaching and teaching online now for many years and I have been running a social media agency for about 11 years. Personal branding in high school colleges and universities and I love video. It’s like the key to my soul and I just hope I can continue to support more people and help them grow. Because I truly believe that everybody has a message worth sharing and I believe it’s my purpose to help them get it out into the world. And pleased you didn’t have too much of an embarrassing moment and didn’t get a bump on the head. I’m just in the process of editing quite a raw video and that’s gonna go out tomorrow. I’m literally breaking all of my rules in this one and all of the rules of the gurus let’s see what happens. I hope it gives us motivation and inspiration just to get started. Thank you once again for your kind words I’m really grateful
@@Steven-Thompson Thanks for your lengthy response, I haven't seen all your responses to your other comments, but it seems this one is one of the most thought-out and longest ones I have seen. This alone makes me feel special, thanks a lot. I am looking forward to your next one, keep up with more videos like this one... This was really something else, unique. As I said, you're a natural, we can always learn from each other. This channel of mine, from which I'm commenting, will take off soon. It is part of a trilogy... which encapsulates the three things we need to succeed in life. Self-improvement, relationship success, and business success. They are collectively known as Life Coaching. Three different channels, but very much connected. So humble you are, fantastic!
It sounds like you know what your mission is. I’m excited to see what happens next. I feel that the engagement in the comments is the life blood and it’s where I gain my insights to make videos and to reference people and it’s a challenge sometimes but way that I found to get around those challenges of commenting is actually to use voice to text it’s a fabulous way to give heartfelt honest responses in a way that I would normally speak it so then when you read the message it sounds like you’re speaking to me and I hope that comes across in my messages to You Keep up the good work and I look forward to seeing what you produce next 🙏🏻
"Atomic Shrimp" is a good example of an older guy that cares nothing about a niche. He just lives his life covering a wide variety of topics, and makes great content.
Your niche is content creation for people over 40. It looks like your videos took off because you found a niche, and you are doing a great job of using stories that are relevant to people over 40
Thanks for your insights I suppose you could see it from that perspective. However, it’s not quite right. I’m a big believer of teach coach support the person you want were with your skills, knowledge, experience, and expertise that you’ve gathered along the way. So tell me who wants and what skills knowledge and experience of you gather along the way because you could turn that into a coaching business and make content out of all those insights . #Intrigued
@@Steven-Thompson mainly health and productivity and how to live your best life for people over 40. Next video probably about budgeting or planning your day after work.
That’s what I’m doing with my channel there is no niche it’s just me and the days of my life. I work like Uber driver so ideas are everywhere. Don’t listen all this people telling you make videos about this or that… do your things guys Real is always appreciated
I hear you the real world is always appreciated. We get to see other peoples perspectives. I’m sure you have lots of stories to share as an Uber driver. Having specific topics, we talk about a really important so that we’re not just putting random content everywhere so what’s your next video about?
I decided that teaching young people basic life skills is my niche, but I'm going to do my way: ultra retro--silent movie style. It is a pretty forgiving art form and it's unique and (hopefully) entertaining. The only equipment I have right now is my cheap Android phone, an old tripod, and a binder clip I bent and rigged to hold my phone on the tripod.
@@Steven-Thompson I'm getting ready to upload it right now. It's on packing for a move. I'm having to help my mother pack up her house, so I have a lot of material. LOL. At the moment, there's no real rhyme or reason to what I'm putting up, and there probably will never be. As I need to do stuff in real life, I film it. As the channel is about learning basic life skills, that's just the way it's going to roll.
This is so refreshing! THANK YOU! I have been thinking about not having a tight niche - I focus on gardening but if I want to add a cooking video - I will. I’m being me and if someone resonates with ME -then we are a perfect fit! 🌻🌻🌻
I hear you. You have a clear focus with gardening and taking the food you create and showing others how you can create a meal shows a perfect and simple connection between the 2. Go for it, I’m excited to see what you produce!
Quality, connection and authenticity! You are the niche! Wow! Thank you so much! I agree! Sometimes it takes me hours of thinking of ideas worth sharing on my channel.
I completely hear you and totally understand. I’ve been there myself. So let me help you. I am offering people on my RUclips channel at a free discovery call with no sales involved. So if you want to pick your struggles and I have a plan within the next 30 minutes, I’ll put the link to book and then I can use what you share with me. Confidentially has insights to make better content for it’s a win-win. Here’s the link to book tidycal.com/bigdaddydigital/priority-discovery-call
Thank you so much your comment has blown me away. What was it that resonated with you? The most? I’d love to know. Also what are you on RUclips? For what do you search for? What can I make for you? #Curious
@@Steven-Thompson What resonated most: Probably the first 6 minutes where you make the point of the power of authenticity from several viewpoints. On YT, mostly what I'm doing is studying business channels and YT best practices. I just sold my business and then wrote a book about it. Now I'm considering turning that book into a bunch of YT videos so I'm studying what works and what doesn't. The other type of content I consume tends to be about motivation and life optimization and personal success. In this regard, your video hits the sweet spot of most of my overall interests. I think a great video for you to make would be to talk about bravery, courage, facing one's fears and how you did so to create your own channel. How did you overcome your own fear? Where did you find your courage before confidence? Specifically, I loved your YT Short where you were in your car and said, "You don't make videos because you're scared" That really hit home. I'd love to see you expound on that. I'm subscribed now and looking forward to what you do next!
Before I started my channel late last year I took the approach you describe here, the low gear investment approach, and took it one bit further deciding on doing 10 videos, just for myself, not for publishing, to basically research for myself how creating videos feels like. So a proper commitment to 10 videos, but only accountable to myself, and with no pressure to publish I just put the phone into a makeshift «stand» made of cardboard (which I’ve made a video on), started recording and talked about something I’ve been thinking about creating a video on - just 5 minutes. Then I sat down and watched through it, and took notes on what I didn’t like, be it lighting, delivery, framing, audio quality, anything I wasn’t happy with. Then I researched *one* of those things on youtube, and experimented a bit with what I had available - started with lighting, put a powerful light behind a piece of cloth, tested a few things, light source inside a cardboard box with some parchment paper in front, turned off ceiling lights, put some stuff in the background until stuff looked a bit better. Then I filmed a new 5 minute video, no editing, and looked through it … and suddenly delivery had improved a bit as well as the lighting, so I decided to dig into audio … and then doing a small edit … Kept repeating this for 2 more videos until I suddenly thought fu** it, I’ll just try to make a video to publish, and so I did, cause I had lowered the threshold of entry enough for it not to feel too overwhelming :) So taking your approach, and testing things out for oneself first, no pressure, really makes things much easier to ease into :)
Oh wow it sounds like you’ve been on an absolutely epic and exciting journey and you know what? I think you’ve got lots of videos there to tell a story about this whole message that you’ve just shared with me it’s a video within itself to inspire others. Thank you for sharing that with me. I’m very grateful. What is your next video about?
@@Steven-Thompson It’s been a journey of self discovery for sure :) Just dropped a new, smaller video today about a technical issue using iphone 15 pro to film, since transfer speeds on the new-ish iphone should be *really* fast, but for some reason when transferring footage from the phone to a computer using a cable the transfer speed is suddenly cut down to just 20% of full capacity - the next couple of videos will be more about the youtube journey again, building the DIY gear studio and doing proper lighting - and then I’m saving the «how to get started» with my practical approach for when I’m tipping 500 subs (closing in on 400 now) :)
@@Steven-Thompson Don't get caught up with trying to please the algorithm. Give your audience what they want/need to hear. I'm 51 so it is a challenge but easier when you just try to help people instead. Thanks again.
Thank you for making this. It definitely showed up at a good time. I'm 42. I've wanted to start fresh on this site because i lost interest in my old niche. That and life has been throwing stressful things at me for years. I have a massive fear of failure, which has kept me from doing the things I've wanted to do. I'm beginning to realize i need to just jump in and learn along the way.
Hey, thank you for your kind words and I’m really pleased that this has brought some comfort for you in your challenging times. I completely understand the fear of failure that’s why I created the Courage before confidence training. You can find details of it via the description as a link. It helped many many people to get over that fear of failing and to embrace their unique qualities and start creating content. Good luck in your journey and take a look at the training. I have no doubt it will help you. Thanks again for stopping by. I can’t wait to see you next.
Thank you ever so much you’ve got me in your corner and if you want a bigger boost of confidence then check this out, people are going crazy over it this weekend. Everyone of my clients goes through this sees massive results www.bigdaddydigital.com/couragebeforeconfidence
See this so often with creators. They raise their hands up toward the camera and auto focus blurs the scene trying to track hands vs face. If you're going to sit still and talk, experiment with turning auto focus off once you're ready to shoot. It should remedy this distracting phenomenon. Appreciate the content!
Thank you for your insights. I appreciate the feedback. It is disappointing that the biggest thing you took away from this was the occasional hand movement causing out of focus viewing bear in mind. It’s been my best performing Video and crowned with Value and had hundreds of comments. So whilst I take on board, what you say about the camera footage, I’m a big believer of progress over perfection. I’d love to learn is what was your biggest takeaway was there any insight that you thought I could take action on that?
I can't quite express how much I love everything about your content! I was helped within the first minute of this video! Your voice, style and ALL THE THINGS! Sending 1000 THANK YOUS!!!
Kudos on crafting an outlier! Solid advice, and try this on: What I'm actually interpreting is that within your advice not to worry about a niche, you're actually describing how to pick a niche! RUclipsrs over 40? That's a fantastical niche! Great overview on the essentials of getting a video done. I especially liked the thumbnail advice, as that's something that took me over a year to crack on my own, even with reading and watching oodles about it. Cheers!
Hey Mike, thank you for your kind words and solid support. I really appreciate it. In essence, I’m showing people how they can become their own niche because if you do something you love provide something that the world needs something you can be paid for and that you’re good at, it usually comes from knowledge skills wisdom expertise. Therefore, if you create your content pillars from this perspective, you are the niche and the audience will find you because they’ll be looking for and searching for your topics. I put a great post out today about it in my community tab. Check That out and once again, thank you for your support
Thank you for this, I been thinking I should do a niche but I'm all over the place. Now I can stop worry about what niche I should focus on and just create.
Absolutely what you’re find is as you start to create content you’ll see what you love to create what the audience like and you get as sense as you speak your content into existence of how you wanna direct your channel I believe the first 20 to 25 videos are a test phase. That’s the experience I’ve had and as I post Video 29 I know exactly who I’m talking to and for what purpose if you’ve got any questions please give me a shout. Thanks for stopping by, I appreciate you 🙏🏻
I worry about just being me, disabled and middle age but I am really enjoying it, I’ve been going for 9 weeks now with 114 subs I’m just going to take your advice and be me ❤❤
Congratulations 🥳 on passing 100 subs that’s great. One of my other clients is in her early 50s and has a bit disabilities and lives her life in a wheelchair. She simply makes videos given an advice to disable people. And has hit over 2 million video views keep going it’s a great journey and so much fun. If you want to up your game and present on another level, check out the description of this video as a link to my Courage before confidence training really elevate what you’re wanting to do
Loved hearing this! I recently ventured out of my studio and filmed in a park. It was a relaxed, natural setting with a lot less editing - my over 50 audience loved it. Thanks for the affirmation I'm heading in the right direction!
Sir I’m not even 40 and I’ve related to most of what you’ve said. Additionally, thanks for enrich my vocabulary. Loved how straight to the point you were.
Hey my friend thank you for your kind support and it’s great to know that I am motivating and inspiring the future of the over 40s when you can really help an age demographic that age demographic will always grow. So what’s your next video gonna be about?
I've started a RUclips channel 😁 So far I have 40 followers 😊 I'm excited 😂 I don't expect to be a big channel, but it's fun 😁 Thank you for the encouraging video.
Thank you Steven for your great insight. I am a newbie into YT creation and was truly struggled with finding the real niche. So blessed to come across your message and it made a lot of sense. Appreciate your sharing and be abundantly blessed. 🙏
Glad it was helpful! Thank you so much for your kind comments. I have a new video which goes live today in an hour and a half. Enjoy it. It will certainly help you on the next phase of your journey.
I hear you and I agree with you. I'm a retired instructor and your production method hits all the key elements in making a good lesson plan. However, all those flip transitions were incredibly distracting. It's like having somebody else blink for you, if you know what I mean.
Thanks for stopping by thank you for your kind words and I appreciate your insights. Every day is a school day, and I’ll take it on board thank you. What’s your next video going to be about?
It took me about 6 years to learn this myself😂 I really should have cottoned on sooner, but better late than never! Every day on RUclips really is a school-day.
Hey thanks mate, I am 45 and has been lately struggling to find my niche. You just provided the solution. I just need to be me, got truckload of stuff to share with my audience. Keep sharing good work.
Thank you 🙏🏻 To give you some clarity find the intersection for your genius, I suggest writing 4 lists and finding the commonality. 1️⃣ is what you love doing number 2️⃣ is what does the world need from you in your perspective? Number 3️⃣ is what can you be paid for? A number 4️⃣? Is what you’re good at. Find that intersection, that common thread and you will be off to the races!!
@@Steven-Thompson I really like the concept of us being the niche, and using that life experience to be able to provide our value. Each of our journies are unique, and that's what can help separate us.
I just did my first long form. I decided that since ai art is my thing. I’ll make crazy eye catching art with a simple title. I swap my face in the thumbnail! Double win!
@@Steven-Thompson I will post more natural footage and continue to be me on camera. I have done so much just turned 40 I have traveled so many places so I will show people what I have experienced and make it fun.
I’m over 40 and I’ve been making my living on RUclips for 5 years. I’m in the midst of a long-overdue pivot right now and have been wondering if I should “leverage” my age, if for no other reason than I have a lot of lived experience in the arts and feel like that’s more valuable from a content perspective than what I have been doing. However, pivoting is hard. Thanks for the food for thought!
You are absolutely welcome. I look forward to following your journey. Where do you wanna go? And where are you taking your channel from? What is that pivot? #Curious?
Great video, thank you!! Much of this really resonated with me, especially the parts about making mistakes. Your blunders really made me smile because I struggled so hard talking to camera when I first started my channel. Scripting is nearly impossible for me, for this very reason, and I've found it much easier and less stressfull to just speak as if I was speaking to a friend. Authenticity is where it's at, it removes so much of the stress!
@@Steven-Thompson Right now I'm working on the next episode of a series called Roast and Reason. It's a really laid back setting where we grill delicious meats and have dinner table discussions about topics related to health & nutrition. Those videos are super easy because I'm quite literally talking to a friend, which also makes editing a breeze as well! Thanks again, I like your style and I'm looking forward to more of your videos.
Thank you too! I appreciate your spirit and your positive comments and thanks for shouting us over 40s out I’d love to know what you got from this video. #Curious.
You’re a sympathetic man. You earned my sub. My goal is different because I want competitors instead of funs and that’s more complicated than I was imagined.
@@Steven-Thompson I playing couple of android games and basically dominated few of those on RUclips. I never asked for subscribe and like but I have 2500 subscribers. I called out opponents from the begin but in 20 months still nobody showed better skill than mine however I'm definitely not the very best player because I'm 40.
@@Steven-Thompson My channel is just a storage for my gameplays. Competitors not at all but hundreds of people turned up with annoying unwanted advices or just offend me about the game I play. I muted them all, at least 200 already and their numbers growing as well as my channel. But the opponent to play with, still nowhere, might be not existed. The channel growing as a side effect and I getting disappointed. I don't want to be a celebrated champion. I want to be challenged by others. I feel lost on RUclips.
I like your perspective regardless your advices useless to me. You have valuable ideas which worth to share and it's very rare. I wish your "message" will be delivered!
I'm 42 and have been researching a ton on starting a channel. You Sir, have popped up on the algorithm now, quite a few times, haha. I have now subscribed and appreciate the content!
@@Steven-Thompson I’m a 42 year old who is getting back into motocross after a 20 year break from the military. I think I’m going to take the “follow me on my motocross journey” for the theme. Motocross, tech reviews, travel, and action sports in general. I’m just torn if I should keep the channel under my regular name or create a name!
DIY automotive is my big draw, followed by updates on restoring a 1967 Pontiac Firebird 400 and a 1967 Porsche. I sprinkle in videos on various other cars as they come into camera lol
I will contemplate this video. I love the idea of 'you are the niche' and 'niche down is BS' - because it made no sense to me. But the guys saying that have millions of subs and viewers and Steven, you're doing great... but
Thank you for stopping by and watching the video. I get a sense of doubt in that comment. I see a lot of big RUclips channels with millions of subscribers but only a few thousand views per video ask yourself the question why is that because RUclips favours views over subscribers? It’s an interesting paradox
I’ve subscribed for now and I’m excited to check out some of your content to figure out if your “non” niche really is a niche! I really appreciate content creators who come across as genuine and humble-it definitely shows on camera. I'm keeping an open mind about everything. I do find the whole idea of paying for courses a bit off-putting, though. I’ll hold off on forming an opinion until I learn more about what you call “your journey.”
Thanks for your insights, you do you and what feels right. I’m a big believer of investing in myself to get me to where I want to go to. What are you focused on for your channel?
Interesting! I was just considering this. I am 68 and have been struggling for views in my tight niche. I have a bit short of 500 subscribers after 10 months. I drew up a plan to expand the niche but backed off. You may have given me the courage to move ahead.
Hey, I’m pleased you’re feeling inspired and I’m grateful for your comment on my video. The thing is, we are the niche and our skills, knowledge, wisdom, and expertise on all that experience we’ve gained over the last 30 40, 50 years is what draws are audience towards us. If you’re stuck, why not jump on a discovery call with me? There’s links in my videos to book a discovery call we can get you through the sticking point and I can make videos on any challenges you’ve shared. I hope to speak to you soon
Funny thing is I have a genx skateboarder channel. I have also been a video producer for the last 15 years. I travel in a camper van and am an artist. I went for a catch all channel and it seemed all over the place. So I decided to just make and upload where the content fits over 4 channels. I have loads of equipment so production value really matters to me.
That’s a really interesting thought. Question does the production value really matter to your audience? Or are you actually making videos for you? I found that I was making videos for me. I wanted the production value to be high. If you look back at my first flower and videos lots of beer roll lots of noise lots of music I wanna make them simpler and edited less they’ve been watched more.
@@Steven-Thompson I’m a family man . My wife and I love God. We love to encourage people. We love fitness. We love to laugh and have a good time . And that’s exactly what you’ll get from our channel. We use our gifts and talents to inspire others.
Great idea, because if you come to youtube your mind fixed on success, your stay will be brief and painful. There is so much information its hard to tell who is telling the truth. RUclips requires focus and patience accompanied by hard work and desire to learn new skills. On my small music channel i get a subscriber once in a while but im happy with it because i know that these subscribers are loyal and with me for the long run because they see value in what im doing.
You’ve nailed it-RUclips really is about focus, patience, and staying true to your values. It’s inspiring to hear that you’ve built a loyal community on your music channel. Quality always beats quantity in the long run. What keeps you motivated to keep creating? Keep going-you’re definitely on the right path!
@@Steven-Thompson despite the daily struggle i get the feeling that giving up is not an option. Calm always returns after the storm. Thanks for your input.
Ha this video popped up at the perfect time. I’ve been throwing around the idea of posting what interests me beyond my current niche and this sealed the deal.
That’s great. The thing is people come back for you and the value you bring. I look at all I have and use my interest etc as seasoning in my stories. So what’s your next video going to be about?
Great video man. My channel is pretty young, only about 3 years old. I've always wanted to add more personal parts of my life into my videos but I've struggled a bit with trying to figure out just how much of that to do-or more importantly, how much people will tolerate before skipping or clicking off. The thing about any kind of cooking channel (or similar niche) is that it's very transactional. People are looking for info on how to do a certain thing. They search for it specifically. Once they get what they need they're out of there. So, even though I think my demeanor and style (both my personal style and my editing style) both lend themselves to it, I find that people are kinda all over the place when I ask them about it. People say they'd like to see more of it but the analytics say otherwise, you know what I mean? So even though I get a fair amount of good feedback about my videos I still can't seem to really dial it in to that perfect audience that really resonates with me, both as a channel and a person.
You should had some really really interesting insights there I look at things in this way. What did I want? Need? What have I grown through? Then I can take my knowledge skills experience and expertise and help the person I want was because I know that person really well I can speak to that person. Then when I’m making my videos whether it be about digital marketing or your case cooking or someone else’s case gardening the stories you tell become the seasoning of the video they had spice. They had some heat. They had some drama. And that’s how you can add more of you into the video. For example, nostalgia is a great perspective to come from so when you are creating a dish you can tell the story of what that dish meant to you or how you came to how you came to like it. Stories resonate with people if you need some support check out the discovery call link in my videos or reach out here and I’ll send you one and we can chat some of this through to help you . Have a great day and come back soon
Mid-life creator here. Been working in film and TV for years and I want to make spooky fun content blending all my silliness and love of spooky movies and I have stalled forever as I'm worried no one would want to watch it.
Thanks for sharing your story! Your background in film and TV is such a strong foundation, and combining that with your love for spooky fun content sounds like a fantastic and unique niche. I truly believe there’s an audience out there who will love the blend of silliness and spooky you bring-sometimes, it’s the most unexpected ideas that resonate the most. What part of creating this content excites you the most? And have you considered starting small, maybe with short clips or teasers, to test the waters and build confidence? Don’t let doubt hold you back-your creativity deserves to be shared!
Great advice. I recently spun off some content to separate channels, which I think was a good idea but since watching THIS video I have decided to keep all my pop culture stuff on my main channel instead of turning it into an exclusively "niche" one. I think you are 100 percent correct.
@@Steven-Thompson I hadn't thought of it this way before. This channel is attached to my business, but hasn't done much for it so far (not that I can see at least). I've also been uploading a lot of things that are just loosely connected to the life coaching part of my business. Still, I got the impression that too many topics and two languages isn't working great, so I've hesitated putting the second branch of my business on there or talking about the complete range of things that interest me, but rather contemplated starting another channel or two to sort things and go more "niche". Now, I think I'll focus more on my lived experience and what I've learned so far.
I only post on RUclips. I have no interest in being on different platforms toi, and would not know where to find the time 😀. I do hope with some more experience I can speak on camera more confidently and with very limiting editing. But my channel is only a week old so I”ll get there eventually I’m hoping
I love the fact that you’ve got great focus and you want to focus all in on RUclips. Other social channels can be noise as well as useful. Congratulations on your channel and if you want some help on gaining that camera confidence and delivering to a really high level overtime I’m gonna share with you a link here and you can check out Courage before confidence. If it’s a fit come and join us it will certainly help you , just like it has thousands of others to gain camera confidence and build their profile through video. www.bigdaddydigital.com/couragebeforeconfidence
Hey Allie, I completely understand all of my clients have felt this way hence why I created the Courage Before Confidence training program. I will drop a link here so you can take a look. It will certainly get you over those issues in days. www.bigdaddydigital.com/couragebeforeconfidence
Hey Anita, thank you for your kind words and support. It’s certainly been a journey. It’s this channel. It’s taking up a lot of my time and we’ve just figuring out the nuances of RUclips. It’s been a fun journey. PS, the podcast is being worked on in the background 😉
This just popped up in my feed and it was a good watch! I wrote down a summary of your key points as I went along. Thanks for getting straight to the point (these are tips I've seen elsewhere but you were great at summarizing them and I liked your style). 🙂
Well you have made my day thank you 🙏🏻 A little while ago someone left a comment telling me to ‘get to the point’ 😂 I’m really pleased it’s helped you. Are you on ‘X’? If so take a picture of those notes and tweet them, I’d love to give you a retweet on what you noted. What’s your next video going to be about?
@@Steven-Thompson Hmm, I replied but I think it disappeared into the void! Anyway, I just followed you on X and sent you the pic. 👍 I am going for a sort of "where we're headed" with future tech/social trends from a Gen X perspective for the channel. I got a little derailed discovering I love making AI music/ music videos, so now I have two channels with plans for both, ha! I have all my beginner recording equipment (iPhone, Rode mic, lighting setup) so now it's just a matter of refining my first script and hitting "record." Sometimes I feel a little all over the place with my list of potential topics so I've been trying to distill them down to their basics and can always expand on them later on.
Hey Steven, this is a GREAT video! This is the 2nd time one of your videos came up on my feed. I really like your simple and straight forward approach for content creation. I just started my RUclips channel after studying a series of how to videos from younger creators. Although I gain great insight from them I often found a little disconnect in terms of where I wanted to go with my channel. After going through their steps and trying to be polished I finally said forget it. I'm going to just speak from the heart like I've always done in my work. Finally, posted my first video the other day. Lots to clean up and learn but what matters is just getting started. As a 55 year old martial arts school owner I wanted to share my life experiences showing how the principles from martial arts can be applied as a tool for self-improvement people over the age of 40 even if they do not practice martial arts. My father credits the martial arts for turning his finances around after declaring bankruptcy when I was 9 years old. Your approach is the same approach I teach my students and that is to me be a carbon copy of me as we are all unique. To bring this point home I say, "root of the tree will be the same but the all leaves will be different."
Thank you so much for your kind words! It means a lot to hear that my videos resonate with you, especially as you embark on your own RUclips journey. I love that you’re choosing to speak from the heart-authenticity is truly the key to building something meaningful. What was your favorite part of the video, or what really clicked for you this time around? And I’m curious, what’s your next step for your channel? Maybe planning your next video or refining your message? Keep going-you’re off to a fantastic start!
@@Steven-Thompson You're welcome Steven. I like the directness of your videos and well as your cadence when you speak. Runnng two martial arts schools keeps me busy I am looking for videos that get to the point while offering substance at the same time. You speak like you and I are having a chat at a resturant over dinner. My favorite part of the video was the part about authenticity and to share our unique stories. I think a lot of people try to be an imitation of someone else but stories throughout history have always captivated us. Great stories are always passed down from our ancestors and parents. All very uinque and different. So I believe we should as youtubers put our unique spin on the topic we create. I've already planned out a few videos. I definitely learn a lot from my first video and what adjustments need to be made. It's funny how hard I worked on it and when it came out I saw so many things that could be done better. But hey just like when entered my first jiu-jitsu tournament I was raw and wild. However, over time I became the refined seasoned black belt. I treat RUclips the same and hope everyone who is sitting on the fence watch your video would adpot this line of thinking when it comes to starting their channel.
@@Steven-Thompson I'm putting together a quick montage of youtubers such as yourself who are encouraging others to start a channel. Are you ok with me using a few seconds from one of your videos in the montage in my first video?
Lots of people try to be something they're not on youtube when they would do so much better to just be themselves as its so see-through if you're not a Hollywood actor.
Absolutely, authenticity is key! People can really tell when someone is genuine, and it’s what makes content relatable and engaging. You’re spot on-being yourself is the best way to connect with your audience. What’s been your experience with balancing authenticity and content creation? Have you found it easy to stay true to yourself on your channel?
You are so welcome! What was it that you took from the video? I’m curious to know how it’s helped you. Also have you seen that? I’ve re-launched my Tea With Ste newsletter? I’ll drop the link so you can download my personal brand playbook. It will help you on your journey. steven-thompson.ck.page/newsletter
This is the approach I am trying to take. My channel is for Gen Xers by a Gen Xer. Only a few months in and still trying to figure it out, but the growth is good and I got monetized in less than three weeks.
@@Steven-Thompson I’ve been doing videos about pop culture of our youth…70s, 80s and 90s…the next one I am writing is about the death of romance in pop culture. No more love songs and romcoms…and how dating/marriage has drastically changed at the same time. I also have a video in the works about TV theme songs, one about history being a narrative, and one about the presidential races of the 80s and 90s.
That certainly a video in itself of which I will be making in the future in Short how much attention and energy do you have? And where is it best spent? Because RUclips content can be evergreen searchable and found again where a social media content is a continuous grind. Personally I use social media for brand awareness and I use RUclips for your home your library.
Cheers. TBH I don’t right now, I’m working with a few people on their channels around the topic but they are still work in progress. What are you looking for in the Over 40 genre?
And the answer is be vanish I have four questions for you. What do you love to do? What do you believe the world needs from you to improve it? What can you be paid for? And what are you good at? This way if you make your channel content around the overarching theme you can actually turn into a business too plus when you come to monetise it there are so many different avenues you can add to it enjoy it and I look forward to your content.
Hi Steven, my Ah Ha moment came from “you are the niche” you’ve helped me to now structure my videos in a manner that will help me not only hook my audience, but also tell my story. Also, practice makes perfect 🤩
I like this. The whole "you are the niche" idea is interesting. I'm an artist, so my "niche" is art. Time lapse, tutorials, storytelling. What else could I do in that area? Ideas?
You could always jump in front of camera and talk through what you’re doing and how you’re doing it. People are interested in art and the techniques and how to do things. I have a friend who is blowing up on Instagram with short videos doing similar. I believe you should be on RUclips, but you’ve taken that plunge and it’s fantastic. So what will your next video be about?
Agree. We’re a small channel started by my wife and me, aiming to bring you insights from experts in Leadership and Health. We’re deeply grateful for our amazing subscribers who support our dream. While growth can be slow and challenging, we remain optimistic and are committed to delivering great content. To all new creators-keep pushing forward, team!!
It’s amazing to see how dedicated you and your wife are to your channel and community. Staying optimistic and committed, even when growth is slow, is what makes the journey worthwhile. Your passion for sharing insights on Leadership and Health will definitely resonate with more and more people over time. What’s next for your channel? Keep pushing forward-you’re doing incredible work!
@@Steven-Thompson Thank you so much for your kind words and support! It really means a lot to us. Our next guest is a gut health coach who will be sharing his personal experiences and insights on gut health. We’re very excited to share the podcast next Tuesday!
Brilliant video, Steven as always. Maybe just me but you really seemed like … YOU in this one. You’ve given me lots to think about too for my next video. Thanks as always 🙏 P.s LOVE how bloody authentic you are almost gives the rest of us permission to be 🤪
@@JonImondi cheers my friend appreciate your support. It was a tricky one this one. It has caused me a bit of anxiety getting this one out. I don’t mind sharing that. Or maybe it’s more frustration. But I did enjoy creating it. I think the authenticity pieces just allowing yourself to be you and I’m enjoying that part. It’s quite liberating whilst I scripted this as I always script them. I just don’t necessarily use the script. Kind of use the script as a practice while I’m creating so when it comes to recording I know I’m gonna say anyway. This way, it’s easier to me. What your video about ?
@@Steven-Thompson Well it’s always great to watch that stuff come up for you and just sit with it. Which I know you do anyway. Awareness is king! Hmmm, thanks for saying that. I don’t like scripting but for me maybe writing down a rough script and using your techniques will keep me on track. Authenticity for me is going off script. I think it’ll be “Depression: Is it Really What You Think It Is?” A look at how we tend to treat the symptoms of depression whilst completely ignoring the cause. Hopefully it’ll resonate/help someone.
Glad I found your channel! I am triple niched (is that a phrase?!) and doing all this work for RUclips is a lot. Looking forward to learning from you because you come across very naturally on camera!
Thank you ever so much for your kind words and support. I like you are neuro divergent. I’ve got that from your channel name. Great thing for us is if we lean into being ourselves completely unapologetically ourselves we pull the right people towards us. I’ve been doing this stuff for awhile now. I’ve actually just re-launched my Courage before confidence training program. I’ll put the link here so you can take a look. I reckon I’ll really help you. www.bigdaddydigital.com/couragebeforeconfidence
Thanks for this. I have 2 channels. One is a fitness channel and we all know how competitive that space can be and I have one about homesteading- as living off grid is my life. Honestly one day I want to quite my corporate job and find a way to live off my homestead full time. I struggle with being on camera as an introvert. Great tips though- be your niche.
You’re absolutely welcome. It’s my pleasure. Look if you struggle with being on camera let me share with you. The Courage before confidence link take a look. It will really help you. You’ll smash the confidence issue out of the park in 30 days. www.bigdaddydigital.com/couragebeforeconfidence
Well , I am doing the over " 70 " thing . I like doing the 60 second " shoot and scoot " shorts . Most get 500 to 600 views in the first few hours . But some only get 50 to 60 views But, a few get 1,500 to 4,000 views in the first few hours . Subs have gone from 50 to 150 in a little over a month . No specific niche , just what ever I am doing some time in the day . Just a non-profit social activity that isn't an expensive hobby , like golf , bowling , hunting , fishing , etc. !
Hey Richard, at least you’re embracing the world of Video. It’s gotta be a first great step. What’s your ultimate aim? Are you doing it for fun? Or do you wanna turn it into a business? #Curious
This is a great example of why I question creating a RUclips channel. You speak of your "journey over the last 10 years" yet you only have 4500 subs which doesn't provide a whole lot of credibility to anything you say. I'm not saying you don't know your own stuff, but true for anyone that may be very knowledgeable in a certain niche, but without a a few hundred thousand subs you're clearly in a niche that nobody cares about or you're trying to be an "expert" in the niche without the credibility to be considered an expert.
Hi Jason, thank you ever so much for your judgement. It’s greatly appreciated and I will certainly take it on board. It might be worth checking out my other videos if you can be bothered instead of just crapping in my comments. I could sit here and justify everything I do, but I’m sure I’ll get sore thumbs so on that note that’s on you to do your due diligence. Question you might want to ask is when did Steven decide to post these particular videos on RUclips or give you a heads up approximately one month ago? Another question ago, how many subs did you have? And I would say only 500 and then you might say wow you’ve grown 4000 subscribers in four weeks that’s 1000 subs a week and you might just decide to take your hat off to somebody else instead of 💩 all over their feed. Thanks again and have a blessed day
@@Steven-Thompson I think you misunderstood what I was saying, or maybe I just worded it poorly. My comment wasn't about judging you at all, but about questioning how to start a RUclips channel that is deemed credible without any significant subscribers. Even with a niche that I'm very knowledgeable of, how do I attain credibility in that space. For example, we do a great deal of RV traveling, so RVing and travel as two niches, or one combined niche. However, there are channels out there in both of these spaces with 500K+ subs, so why would anyone find my opinions and information credible with 1K subs compared to the others in that space. Anyway, I wasn't trying to crap on your channel, just questioning whether it's worth starting a new channel in a niche that requires some level of credibility to grow.
SHOW UP AUTHENTIC ON CAMERA: www.bigdaddydigital.com/couragebeforeconfidence
I am new to the RUclips word, and only average 20 ish views per video, however I am loving the journey and creative process! And very grateful for my 20 fans!
That’s awesome and it’s the first step, enjoy the journey and lean into what your audience love ❤️
I know the feeling. I have one with 20,000 views, but that was a fluke.
As a dude who's lived on 3 continents, 7 countries, as a native Spanish/English bilingual guy who's had many jobs, ups and downs, failed relationships, great friendships, cultural shocks and cultural embraces, this is what most people are looking for.
I just made a video in Spanish about a hot political topic in latin america, and it got me monetised in 7 days, accumulating over 200K views on just that video alone! I endorse your message here mate! Well done!
Congratulations on your monetisation that is absolutely epic.
I’m so excited to see what you create next and how your journey continues to evolve.
Thank you for your kind words of support. I really appreciate appreciate you.
Please keep an eye out for my upcoming video series of how to start your online business using Video.
The first video drops this week.
Thank you again for your support and kind words
@@Steven-Thompson my drive I love you so much I can eat everyone
I like the fact that I'm the niche. I'm the biggest gift I can give to this world.
Thank you. 🙏
Yes you are certainly the biggest gift you can give to the world. You have a message and it’s absolutely worth sharing. I believe that’s what I’m here to share with people and to show them and to help them do.
So what will be your next step?
Agree completely!
A couple months ago, I decided to “document my 40s.” In making that decision, I knew my channel would grow more slowly. And that’s okay. I literally think of my closest friends when I make a video and they’ve told me it feels like I’m speaking to them. That is what I want. I’m here for it, and it will take awhile, but niching is not what I do. Haha.
I like the talking with good friends- I may try this too.
I love that perspective and I think is as you talk more to your friends through the videos it will resonate with so many people.
One of the keys in marketing is to talk directly to one person so position that as your friend every time you pick up the camera and record something.
That’s exciting what your next video gonna be about?
@@kevinsenglishschools3405 It's a lot of fun - a great reason to get together and chat, too. :)
@@Steven-Thompson haha, you're so awesome to ask. Thanks! I am releasing one on Monday on painting a friend's special needs cat in one day (while I was cat sitting). I wasn't sure I could finish it in time. 😂
Same for me. It's me.
The niche was the niche we made along the way.
That’s certainly a great perspective isn’t it!
I usually watch a few videos before I subscribe to the channel. This video gave me the courage that I need as a 47 year old dad to start my own RUclips channel.
And oh, I subscribed to your channel after watching this whole video.
Lovely work!
I too am a 47-year-old dad we are both in great company. I’m excited to see you on your journey. Please let me know what your next video is gonna be about.
ROCKTASTIC!! 🤟😎 I wish you best wishes and plenty of success!!! YOU CAN DO IT!!!
in the weird watch other people 47, and your like damn they’re 47, they don’t look 47. Damn, there’s a lot of people over 40. 😂
@@Malachi-ii3vc what an odd thing to say, lol
We are new RUclipsrs over 60 & 70 & your video was so encouraging & helpful!!! Just subscribed!
Thank you!!
Marion & Jan 😁👍🏼
Hey, that is awesome. Thank you ever so much.
How long have you been making videos?
I’m gonna leave a link for you here and watch this video. It’ll really help you decide what you wanna do with your channel.
Also, if you wanna book a call in my diary, you’re more than welcome to and we can discover it together and give you a roadmap to get going.
ruclips.net/video/kTorLacvRjc/видео.htmlsi=zXaU9W6czshLDTfg
@@Steven-Thompson
Hi! Steven, We have been making videos since February 2024. Almost all shorts, but working to transition into long form. Having fun..& trying to keep improving. Lol! Thank you for your kind comments!
Marion & Jan 😁👍🏼
Wow.. Just wow.......
I've struggleed for over 10 years because my "niche" is so small.
If I am understanding what you are saying I need to be me. I'm 70.
Hey thanks for stopping by. Really really appreciate you. What is your niche? What challenges have you faced? I’d love to help.
My husband and I (46 & 49) just started our channel recently. Although we hope to get monetized someday, we have just decided to focus on having fun and getting our feet wet in this beginning stage. We have lots of ideas that mostly focus on this second half of our lives since we have only been married for less than 2 years. So a wide range of topics. We hope to share our experiences while learning and challenging ourselves as we go. Thanks for your video.
You can do it! You will have a great time and you have a great mindset with regards to starting for fun.
See where it takes you and enjoy the journey along the way.
PS what was it that brought you my way? #Curious.
Lovely work, loving the idea "you are the niche" so easy to chase the algorithm and try compete with others.... for me i grew the most in first 2 years when i was just having fun and experimenting and didnt give a shit about numbers or the algorithm.... the minute you do your almost back peddling and trying to be something else
That’s the thing, my friend when we lean more into who we are we attract the people based on the vibration that we give out.
We all have unique skills experience and knowledge to share, our stories at seasoning to those unique skills.
And overtime will lean into what the market decide which then gives us ideas for a course a coaching program or an online business.
Thank you for your kind words and your continued support. Remember you are the niche 🙏🏻
I love that thought, ‘growing the most when having fun and experimenting’ - it’s one I follow, too.
Seriously been thinking of this and already started working on it... My life, single, never been married , no child, turned 50 in June. Been wondering where others like me are and what they are up to (because i have seen many, but mostly divorced or a single parent😊)... Thanks for confirming this to me🙏🏾🙏🏾
You’re absolutely welcome. You clearly have an audience that you could pull towards you so what will your first video be about?
@@Steven-Thompson hahahaha, many thanks🙏🏾.
Much ado about turning 50😅😂...
50, single, never been married, no child, yet truly Happy!! Let's talk about it💃🏾.
What's new?
Working on different topics, have to redo, getting there...
@@OgoMaduewesi Would you believe I have 3 single women friends (1x35, 2x48 years) who have never been married and don't have kids? And I live in a small Texas town. I say go for it! You are that niche.
There are always more 'you's' than you think!
@@NathonHay ohh my thanks so much, I am going all for it🙏🏾🙏🏾
I'm over 40 already and this is the perfect video I'm looking for, tired of duplicating gen z content styles, I want to make my own video in a natural way, I'm so grateful I've found your video, this video deserves a million views and this channel deserves a million subs. Thank you for the uplifting video Sir. More power, God bless to you sir and your Family...
Thank you so much for your beautiful comment on my post. I am so so grateful.
If there is any question you have around social media marketing building a personal brand video content and content marketing in general let me know and I’ll see if I can make a video on it for you.
Go and check out my video from about two weeks ago can even book a discovery call and we can fix some challenges and paint points that you might have and get you moving upwards .
God bless
That's the approach I am trying to take. Just taking people with me as I better myself. Personal care, gardening, mindset, a little reading some yoga and random vlogs of things I find interesting. Definitely needed this😊 thank you!
You are really welcome. Sounds like you’ve got some great content pillars seasoned with your stories. You could really pull an audience towards you.
Are you planning on turning this into a business or is it done for fun?
Haha!!!! Of course! At fifty five, having lived on the beach for six years, a Zen temple for four years. Obviously. I'm going to lean into my main channel triple strength now. I'll still do my focused shorts. But my long form channel just got completely clarified because of this video you've given us. Thanks a lot. I knew already that the world needs our old guy power. And the balance you speak of with titles is what I feel. I'm grateful that the algorithm allows us to grow. It could make it impossible. Thanks, brother. You've helped the world with this one.😊
Thank you ever so much. I really appreciate your kind words and your thoughtful insights.
What’s your next video about?
You are absolutely right, I am 47 and now enjoy uploading my videos.
That is awesome. Keep up the great work.
What’s your next step? #Curious
I am totally eclectic on my channel, not as a method to succeed on RUclips, but because I am not going to alter how I live my life for anyone or anything. I share my life, discoveries, intellect, etc., however I want to, whatever makes me happy creating it. My current Italian lesson videos using storytelling, I created for myself. I’m just sharing it. This is the greatest thing I’ve ever created for RUclips because it is something for ME as well as others. So great, it doesn’t matter to me if they succeed on RUclips or not because they’re succeeding at my number one goal, teaching me Italian in the easiest and most natural way. I feel that should be the reason for making videos going forward, as in mainly for ME, just sharing what I’m doing on RUclips. ❤
I love your approach! Creating content that makes you happy and aligns with your personal goals is the best way to stay true to yourself. Your passion shines through, and that’s what makes your channel unique.
Keep doing what you love-it’s inspiring!
@@Steven-Thompson thanks 🙏
Hey Steven, I randomly stumbled upon your video on suggested videos after watching another video, and I almost bumped my head against the wall. Luckily I regained my balance and stood up proudly as if nothing happened before she could even notice. You hardly edited anything in your video, if anything, which is amazing. I have five other channels, two of which have several million subscribers, but I am always open to learning new things. I am almost convinced that this is not your first channel, or you just have experience in teaching, training, or telling stories. You're a natural, keep up the good work. Thanks for these marvelous tips and tricks!
Thank you for your super super kind words. It means the world to me like you would not know.
I’m quite a sensitive soul and I’ve had lots of compliments and support, but recently a few people have crapped in my comments. I’m grateful that you have lifted me up.
When people don’t get it or don’t believe they can do it they’d rather crap on you then celebrate something new.
You, my friend have celebrated me and I am eternally grateful.
I had a many years ago all of the videos were kind of Gary Vee STYLE and I stopped it after a few videos.
I’ve been coaching and teaching online now for many years and I have been running a social media agency for about 11 years.
Personal branding in high school colleges and universities and I love video. It’s like the key to my soul and I just hope I can continue to support more people and help them grow.
Because I truly believe that everybody has a message worth sharing and I believe it’s my purpose to help them get it out into the world.
And pleased you didn’t have too much of an embarrassing moment and didn’t get a bump on the head. I’m just in the process of editing quite a raw video and that’s gonna go out tomorrow.
I’m literally breaking all of my rules in this one and all of the rules of the gurus let’s see what happens.
I hope it gives us motivation and inspiration just to get started.
Thank you once again for your kind words I’m really grateful
@@Steven-Thompson Thanks for your lengthy response, I haven't seen all your responses to your other comments, but it seems this one is one of the most thought-out and longest ones I have seen. This alone makes me feel special, thanks a lot. I am looking forward to your next one, keep up with more videos like this one... This was really something else, unique. As I said, you're a natural, we can always learn from each other. This channel of mine, from which I'm commenting, will take off soon. It is part of a trilogy... which encapsulates the three things we need to succeed in life. Self-improvement, relationship success, and business success. They are collectively known as Life Coaching. Three different channels, but very much connected. So humble you are, fantastic!
It sounds like you know what your mission is. I’m excited to see what happens next.
I feel that the engagement in the comments is the life blood and it’s where I gain my insights to make videos and to reference people and it’s a challenge sometimes but way that I found to get around those challenges of commenting is actually to use voice to text it’s a fabulous way to give heartfelt honest responses in a way that I would normally speak it so then when you read the message it sounds like you’re speaking to me and I hope that comes across in my messages to You
Keep up the good work and I look forward to seeing what you produce next 🙏🏻
"Atomic Shrimp" is a good example of an older guy that cares nothing about a niche. He just lives his life covering a wide variety of topics, and makes great content.
Thanks for the heads up I’ll certainly check atomic shrimp out in the meantime what’s the plan for your next video? #Intrigued.
Your niche is content creation for people over 40. It looks like your videos took off because you found a niche, and you are doing a great job of using stories that are relevant to people over 40
Thanks for your insights
I suppose you could see it from that perspective. However, it’s not quite right.
I’m a big believer of teach coach support the person you want were with your skills, knowledge, experience, and expertise that you’ve gathered along the way.
So tell me who wants and what skills knowledge and experience of you gather along the way because you could turn that into a coaching business and make content out of all those insights .
#Intrigued
That's an audience, not a niche.
I started my channel in March and your right I am in the Niche! Almost at 500 subs and having fun.
That’s awesome, what’s the channel about and what’s the plan for your next video?
@@Steven-Thompson mainly health and productivity and how to live your best life for people over 40. Next video probably about budgeting or planning your day after work.
That’s what I’m doing with my channel there is no niche it’s just me and the days of my life. I work like Uber driver so ideas are everywhere. Don’t listen all this people telling you make videos about this or that… do your things guys Real is always appreciated
I hear you the real world is always appreciated. We get to see other peoples perspectives.
I’m sure you have lots of stories to share as an Uber driver.
Having specific topics, we talk about a really important so that we’re not just putting random content everywhere so what’s your next video about?
I decided that teaching young people basic life skills is my niche, but I'm going to do my way: ultra retro--silent movie style. It is a pretty forgiving art form and it's unique and (hopefully) entertaining. The only equipment I have right now is my cheap Android phone, an old tripod, and a binder clip I bent and rigged to hold my phone on the tripod.
Sounds really interesting. Can’t wait to see what you produce. Tell me a bit more what next video be about?
Thanks for the binder clip idea. Good luck w/your channel.
@@Steven-Thompson I'm getting ready to upload it right now. It's on packing for a move. I'm having to help my mother pack up her house, so I have a lot of material. LOL.
At the moment, there's no real rhyme or reason to what I'm putting up, and there probably will never be. As I need to do stuff in real life, I film it. As the channel is about learning basic life skills, that's just the way it's going to roll.
I stutter and have imperfections and edit them out, but after watching this video, I'm gonna keep them in. Thank you so much for this video!
You are welcome, it’s comfortable being yourself.
Let me know how it all goes.
@@Steven-Thompson will do!
This is so refreshing! THANK YOU! I have been thinking about not having a tight niche - I focus on gardening but if I want to add a cooking video - I will. I’m being me and if someone resonates with ME -then we are a perfect fit! 🌻🌻🌻
I hear you.
You have a clear focus with gardening and taking the food you create and showing others how you can create a meal shows a perfect and simple connection between the 2.
Go for it, I’m excited to see what you produce!
@@Steven-Thompson thank you for the encouragement!
Quality, connection and authenticity! You are the niche!
Wow! Thank you so much! I agree! Sometimes it takes me hours of thinking of ideas worth sharing on my channel.
I completely hear you and totally understand. I’ve been there myself.
So let me help you. I am offering people on my RUclips channel at a free discovery call with no sales involved.
So if you want to pick your struggles and I have a plan within the next 30 minutes, I’ll put the link to book and then I can use what you share with me. Confidentially has insights to make better content for it’s a win-win.
Here’s the link to book tidycal.com/bigdaddydigital/priority-discovery-call
Quite possibly the most important, authentic, video on RUclips. Thanks for the breath of fresh air!
Thank you so much your comment has blown me away.
What was it that resonated with you? The most? I’d love to know.
Also what are you on RUclips? For what do you search for? What can I make for you? #Curious
@@Steven-Thompson What resonated most: Probably the first 6 minutes where you make the point of the power of authenticity from several viewpoints.
On YT, mostly what I'm doing is studying business channels and YT best practices. I just sold my business and then wrote a book about it. Now I'm considering turning that book into a bunch of YT videos so I'm studying what works and what doesn't. The other type of content I consume tends to be about motivation and life optimization and personal success. In this regard, your video hits the sweet spot of most of my overall interests.
I think a great video for you to make would be to talk about bravery, courage, facing one's fears and how you did so to create your own channel. How did you overcome your own fear? Where did you find your courage before confidence? Specifically, I loved your YT Short where you were in your car and said, "You don't make videos because you're scared" That really hit home. I'd love to see you expound on that.
I'm subscribed now and looking forward to what you do next!
Before I started my channel late last year I took the approach you describe here, the low gear investment approach, and took it one bit further deciding on doing 10 videos, just for myself, not for publishing, to basically research for myself how creating videos feels like.
So a proper commitment to 10 videos, but only accountable to myself, and with no pressure to publish I just put the phone into a makeshift «stand» made of cardboard (which I’ve made a video on), started recording and talked about something I’ve been thinking about creating a video on - just 5 minutes.
Then I sat down and watched through it, and took notes on what I didn’t like, be it lighting, delivery, framing, audio quality, anything I wasn’t happy with.
Then I researched *one* of those things on youtube, and experimented a bit with what I had available - started with lighting, put a powerful light behind a piece of cloth, tested a few things, light source inside a cardboard box with some parchment paper in front, turned off ceiling lights, put some stuff in the background until stuff looked a bit better.
Then I filmed a new 5 minute video, no editing, and looked through it … and suddenly delivery had improved a bit as well as the lighting, so I decided to dig into audio … and then doing a small edit …
Kept repeating this for 2 more videos until I suddenly thought fu** it, I’ll just try to make a video to publish, and so I did, cause I had lowered the threshold of entry enough for it not to feel too overwhelming :)
So taking your approach, and testing things out for oneself first, no pressure, really makes things much easier to ease into :)
Oh wow it sounds like you’ve been on an absolutely epic and exciting journey and you know what? I think you’ve got lots of videos there to tell a story about this whole message that you’ve just shared with me it’s a video within itself to inspire others.
Thank you for sharing that with me. I’m very grateful. What is your next video about?
@@Steven-Thompson It’s been a journey of self discovery for sure :) Just dropped a new, smaller video today about a technical issue using iphone 15 pro to film, since transfer speeds on the new-ish iphone should be *really* fast, but for some reason when transferring footage from the phone to a computer using a cable the transfer speed is suddenly cut down to just 20% of full capacity - the next couple of videos will be more about the youtube journey again, building the DIY gear studio and doing proper lighting - and then I’m saving the «how to get started» with my practical approach for when I’m tipping 500 subs (closing in on 400 now) :)
Thanks for the tips. Well done. Appreciate it
No problem 👍 what did you take from it?
@@Steven-Thompson Don't get caught up with trying to please the algorithm. Give your audience what they want/need to hear. I'm 51 so it is a challenge but easier when you just try to help people instead. Thanks again.
Thank you for making this. It definitely showed up at a good time. I'm 42. I've wanted to start fresh on this site because i lost interest in my old niche. That and life has been throwing stressful things at me for years. I have a massive fear of failure, which has kept me from doing the things I've wanted to do. I'm beginning to realize i need to just jump in and learn along the way.
Hey, thank you for your kind words and I’m really pleased that this has brought some comfort for you in your challenging times.
I completely understand the fear of failure that’s why I created the Courage before confidence training. You can find details of it via the description as a link.
It helped many many people to get over that fear of failing and to embrace their unique qualities and start creating content.
Good luck in your journey and take a look at the training. I have no doubt it will help you.
Thanks again for stopping by. I can’t wait to see you next.
This is me talking.💥💥💥 We need people like you to confirm ,to boost our confidence . God bless you Sir
Thank you ever so much you’ve got me in your corner and if you want a bigger boost of confidence then check this out, people are going crazy over it this weekend.
Everyone of my clients goes through this sees massive results www.bigdaddydigital.com/couragebeforeconfidence
See this so often with creators. They raise their hands up toward the camera and auto focus blurs the scene trying to track hands vs face. If you're going to sit still and talk, experiment with turning auto focus off once you're ready to shoot. It should remedy this distracting phenomenon. Appreciate the content!
Thank you for your insights. I appreciate the feedback.
It is disappointing that the biggest thing you took away from this was the occasional hand movement causing out of focus viewing bear in mind. It’s been my best performing Video and crowned with Value and had hundreds of comments.
So whilst I take on board, what you say about the camera footage, I’m a big believer of progress over perfection.
I’d love to learn is what was your biggest takeaway was there any insight that you thought I could take action on that?
I can't quite express how much I love everything about your content! I was helped within the first minute of this video! Your voice, style and ALL THE THINGS! Sending 1000 THANK YOUS!!!
Glad I could help!
What has been your biggest takeaway so far?
Kudos on crafting an outlier! Solid advice, and try this on: What I'm actually interpreting is that within your advice not to worry about a niche, you're actually describing how to pick a niche! RUclipsrs over 40? That's a fantastical niche!
Great overview on the essentials of getting a video done. I especially liked the thumbnail advice, as that's something that took me over a year to crack on my own, even with reading and watching oodles about it.
Cheers!
Hey Mike, thank you for your kind words and solid support. I really appreciate it.
In essence, I’m showing people how they can become their own niche because if you do something you love provide something that the world needs something you can be paid for and that you’re good at, it usually comes from knowledge skills wisdom expertise.
Therefore, if you create your content pillars from this perspective, you are the niche and the audience will find you because they’ll be looking for and searching for your topics. I put a great post out today about it in my community tab.
Check That out and once again, thank you for your support
Thank you for this, I been thinking I should do a niche but I'm all over the place. Now I can stop worry about what niche I should focus on and just create.
Absolutely what you’re find is as you start to create content you’ll see what you love to create what the audience like and you get as sense as you speak your content into existence of how you wanna direct your channel I believe the first 20 to 25 videos are a test phase.
That’s the experience I’ve had and as I post Video 29 I know exactly who I’m talking to and for what purpose if you’ve got any questions please give me a shout. Thanks for stopping by, I appreciate you 🙏🏻
I worry about just being me, disabled and middle age but I am really enjoying it, I’ve been going for 9 weeks now with 114 subs I’m just going to take your advice and be me ❤❤
Congratulations 🥳 on passing 100 subs that’s great.
One of my other clients is in her early 50s and has a bit disabilities and lives her life in a wheelchair. She simply makes videos given an advice to disable people.
And has hit over 2 million video views keep going it’s a great journey and so much fun.
If you want to up your game and present on another level, check out the description of this video as a link to my Courage before confidence training really elevate what you’re wanting to do
Loved hearing this! I recently ventured out of my studio and filmed in a park. It was a relaxed, natural setting with a lot less editing - my over 50 audience loved it. Thanks for the affirmation I'm heading in the right direction!
Thank you very much. I love that you went out of and about. I made a video. I love a good walk and talk.
What’s your next video about?
Sir I’m not even 40 and I’ve related to most of what you’ve said. Additionally, thanks for enrich my vocabulary. Loved how straight to the point you were.
Hey my friend thank you for your kind support and it’s great to know that I am motivating and inspiring the future of the over 40s when you can really help an age demographic that age demographic will always grow.
So what’s your next video gonna be about?
I've started a RUclips channel 😁 So far I have 40 followers 😊 I'm excited 😂 I don't expect to be a big channel, but it's fun 😁 Thank you for the encouraging video.
That's awesome! Starting a channel is a big step, and it's great to hear you're enjoying the journey. Keep having fun and those followers will grow!
@@Steven-Thompson Thank you so much 😁
It’s my absolute pleasure keep going!
Thank you Steven for your great insight. I am a newbie into YT creation and was truly struggled with finding the real niche. So blessed to come across your message and it made a lot of sense. Appreciate your sharing and be abundantly blessed. 🙏
Glad it was helpful!
Thank you so much for your kind comments. I have a new video which goes live today in an hour and a half. Enjoy it. It will certainly help you on the next phase of your journey.
I hear you and I agree with you. I'm a retired instructor and your production method hits all the key elements in making a good lesson plan. However, all those flip transitions were incredibly distracting. It's like having somebody else blink for you, if you know what I mean.
Thanks for stopping by thank you for your kind words and I appreciate your insights.
Every day is a school day, and I’ll take it on board thank you.
What’s your next video going to be about?
No other social channel content? Yes make that video!
This topic is proving quite popular, so we have it on the board to get made.
Is there anything else you’re intrigued curious or interested in?
It took me about 6 years to learn this myself😂 I really should have cottoned on sooner, but better late than never! Every day on RUclips really is a school-day.
The next best time is now, so don’t hold it against yourself.
What’s your channel about? What will you take from this to support your next video?
Hey thanks mate, I am 45 and has been lately struggling to find my niche. You just provided the solution. I just need to be me, got truckload of stuff to share with my audience. Keep sharing good work.
Thank you 🙏🏻
To give you some clarity find the intersection for your genius, I suggest writing 4 lists and finding the commonality.
1️⃣ is what you love doing number 2️⃣ is what does the world need from you in your perspective? Number 3️⃣ is what can you be paid for? A number 4️⃣? Is what you’re good at.
Find that intersection, that common thread and you will be off to the races!!
@@Steven-Thompson IKIGAI 🙏
If you know you know my friend get to it it brings so much clarity and focus!
Good to hear. I’m over 50
You’re barely half way through that exciting life of yours.
What landed with you here? #curious
Great video! As someone who is approaching the big 4-0 this year, this definitely resonates! Looking forward to continuing on with my channel!
Thanks for your kind support I’m excited for you to get started on your journey.
What was it that resonated with you most?
@@Steven-Thompson I really like the concept of us being the niche, and using that life experience to be able to provide our value. Each of our journies are unique, and that's what can help separate us.
I just did my first long form. I decided that since ai art is my thing. I’ll make crazy eye catching art with a simple title. I swap my face in the thumbnail! Double win!
Congratulations on your first video that’s fantastic. What will the next one be? #Curious?
@@Steven-Thompson embracing AI as an older creator
This was so insightful. Just started being active on RUclips and wowww, I am the niche ! Love this
You are very very welcome so what’s your next few steps on RUclips? I’d love to know #Curious
@@Steven-Thompson I will post more natural footage and continue to be me on camera. I have done so much just turned 40 I have traveled so many places so I will show people what I have experienced and make it fun.
I’m over 40 and I’ve been making my living on RUclips for 5 years. I’m in the midst of a long-overdue pivot right now and have been wondering if I should “leverage” my age, if for no other reason than I have a lot of lived experience in the arts and feel like that’s more valuable from a content perspective than what I have been doing.
However, pivoting is hard.
Thanks for the food for thought!
You are absolutely welcome. I look forward to following your journey. Where do you wanna go? And where are you taking your channel from? What is that pivot? #Curious?
Thank you for this information, MUCH apprecited!
Great video, thank you!! Much of this really resonated with me, especially the parts about making mistakes. Your blunders really made me smile because I struggled so hard talking to camera when I first started my channel. Scripting is nearly impossible for me, for this very reason, and I've found it much easier and less stressfull to just speak as if I was speaking to a friend. Authenticity is where it's at, it removes so much of the stress!
Glad it was helpful!
I really resonate with your comments, I’ve been there and I appreciate your honesty.
What’s your next video about?
@@Steven-Thompson Right now I'm working on the next episode of a series called Roast and Reason. It's a really laid back setting where we grill delicious meats and have dinner table discussions about topics related to health & nutrition. Those videos are super easy because I'm quite literally talking to a friend, which also makes editing a breeze as well! Thanks again, I like your style and I'm looking forward to more of your videos.
Thanks for this video and to all my friends above 40, you can do it
Thank you too!
I appreciate your spirit and your positive comments and thanks for shouting us over 40s out
I’d love to know what you got from this video. #Curious.
You’re a sympathetic man. You earned my sub. My goal is different because I want competitors instead of funs and that’s more complicated than I was imagined.
Thank you for your kindness.
Would you mind telling me a bit more about what you mean? #Curious
@@Steven-Thompson You wouldn't! 😆
@@Steven-Thompson I playing couple of android games and basically dominated few of those on RUclips. I never asked for subscribe and like but I have 2500 subscribers. I called out opponents from the begin but in 20 months still nobody showed better skill than mine however I'm definitely not the very best player because I'm 40.
@@Steven-Thompson My channel is just a storage for my gameplays. Competitors not at all but hundreds of people turned up with annoying unwanted advices or just offend me about the game I play. I muted them all, at least 200 already and their numbers growing as well as my channel. But the opponent to play with, still nowhere, might be not existed. The channel growing as a side effect and I getting disappointed. I don't want to be a celebrated champion. I want to be challenged by others. I feel lost on RUclips.
I like your perspective regardless your advices useless to me. You have valuable ideas which worth to share and it's very rare. I wish your "message" will be delivered!
I'm 42 and have been researching a ton on starting a channel. You Sir, have popped up on the algorithm now, quite a few times, haha. I have now subscribed and appreciate the content!
Sounds like its a sign. Im grateful for your sub and views on my video. What would you like to make a channel about?
@@Steven-Thompson I’m a 42 year old who is getting back into motocross after a 20 year break from the military. I think I’m going to take the “follow me on my motocross journey” for the theme. Motocross, tech reviews, travel, and action sports in general. I’m just torn if I should keep the channel under my regular name or create a name!
channel banner and bio look good! Good luck 💪🏻
@mike_paschos you probably have plenty of interesting life stories to share while doing bike stuff. Sounds like a good recipe.
@@JakeyWakey thanks! I’m going to try! Haha
Agree, my subscribers are 40 Plus and I found out I didn't need to go to great lenths to make content that they wanted.
Awesome so what’s the content that you’re making for them? #Curious
DIY automotive is my big draw, followed by updates on restoring a 1967 Pontiac Firebird 400 and a 1967 Porsche. I sprinkle in videos on various other cars as they come into camera lol
@ArrowheadGarage oh wow love it, can’t wait to see more of these 👍
I will contemplate this video. I love the idea of 'you are the niche' and 'niche down is BS' - because it made no sense to me. But the guys saying that have millions of subs and viewers and Steven, you're doing great... but
Thank you for stopping by and watching the video. I get a sense of doubt in that comment.
I see a lot of big RUclips channels with millions of subscribers but only a few thousand views per video ask yourself the question why is that because RUclips favours views over subscribers? It’s an interesting paradox
I’ve subscribed for now and I’m excited to check out some of your content to figure out if your “non” niche really is a niche! I really appreciate content creators who come across as genuine and humble-it definitely shows on camera. I'm keeping an open mind about everything. I do find the whole idea of paying for courses a bit off-putting, though. I’ll hold off on forming an opinion until I learn more about what you call “your journey.”
Thanks for your insights, you do you and what feels right.
I’m a big believer of investing in myself to get me to where I want to go to.
What are you focused on for your channel?
Interesting! I was just considering this. I am 68 and have been struggling for views in my tight niche. I have a bit short of 500 subscribers after 10 months. I drew up a plan to expand the niche but backed off. You may have given me the courage to move ahead.
Hey, I’m pleased you’re feeling inspired and I’m grateful for your comment on my video.
The thing is, we are the niche and our skills, knowledge, wisdom, and expertise on all that experience we’ve gained over the last 30 40, 50 years is what draws are audience towards us.
If you’re stuck, why not jump on a discovery call with me? There’s links in my videos to book a discovery call we can get you through the sticking point and I can make videos on any challenges you’ve shared.
I hope to speak to you soon
Steven, I love that you shared that success comes from turning within for the story/content.
Thank you for your kind words, insight and support, I appreciate you 🙏🏻
What content are you creating?
Funny thing is I have a genx skateboarder channel. I have also been a video producer for the last 15 years. I travel in a camper van and am an artist. I went for a catch all channel and it seemed all over the place. So I decided to just make and upload where the content fits over 4 channels. I have loads of equipment so production value really matters to me.
That’s a really interesting thought. Question does the production value really matter to your audience?
Or are you actually making videos for you?
I found that I was making videos for me. I wanted the production value to be high. If you look back at my first flower and videos lots of beer roll lots of noise lots of music I wanna make them simpler and edited less they’ve been watched more.
You are the niche . You are so right about that . i totally agree .
Fabulous, so tell me about your niche I’m intrigued 🧐
@@Steven-Thompson I’m a family man . My wife and I love God. We love to encourage people. We love fitness. We love to laugh and have a good time . And that’s exactly what you’ll get from our channel. We use our gifts and talents to inspire others.
Great idea, because if you come to youtube your mind fixed on success, your stay will be brief and painful. There is so much information its hard to tell who is telling the truth. RUclips requires focus and patience accompanied by hard work and desire to learn new skills. On my small music channel i get a subscriber once in a while but im happy with it because i know that these subscribers are loyal and with me for the long run because they see value in what im doing.
You’ve nailed it-RUclips really is about focus, patience, and staying true to your values. It’s inspiring to hear that you’ve built a loyal community on your music channel. Quality always beats quantity in the long run.
What keeps you motivated to keep creating? Keep going-you’re definitely on the right path!
@@Steven-Thompson despite the daily struggle i get the feeling that giving up is not an option. Calm always returns after the storm. Thanks for your input.
Ha this video popped up at the perfect time. I’ve been throwing around the idea of posting what interests me beyond my current niche and this sealed the deal.
That’s great. The thing is people come back for you and the value you bring.
I look at all I have and use my interest etc as seasoning in my stories.
So what’s your next video going to be about?
Great video man. My channel is pretty young, only about 3 years old. I've always wanted to add more personal parts of my life into my videos but I've struggled a bit with trying to figure out just how much of that to do-or more importantly, how much people will tolerate before skipping or clicking off.
The thing about any kind of cooking channel (or similar niche) is that it's very transactional. People are looking for info on how to do a certain thing. They search for it specifically. Once they get what they need they're out of there. So, even though I think my demeanor and style (both my personal style and my editing style) both lend themselves to it, I find that people are kinda all over the place when I ask them about it. People say they'd like to see more of it but the analytics say otherwise, you know what I mean?
So even though I get a fair amount of good feedback about my videos I still can't seem to really dial it in to that perfect audience that really resonates with me, both as a channel and a person.
You should had some really really interesting insights there I look at things in this way. What did I want? Need? What have I grown through?
Then I can take my knowledge skills experience and expertise and help the person I want was because I know that person really well I can speak to that person.
Then when I’m making my videos whether it be about digital marketing or your case cooking or someone else’s case gardening the stories you tell become the seasoning of the video they had spice. They had some heat. They had some drama.
And that’s how you can add more of you into the video.
For example, nostalgia is a great perspective to come from so when you are creating a dish you can tell the story of what that dish meant to you or how you came to how you came to like it.
Stories resonate with people if you need some support check out the discovery call link in my videos or reach out here and I’ll send you one and we can chat some of this through to help you .
Have a great day and come back soon
2:44 to 255 is Golden!
Thank you I appreciate you. You are the niche.
So what’s your next step? How are you going to use that information?
Mid-life creator here. Been working in film and TV for years and I want to make spooky fun content blending all my silliness and love of spooky movies and I have stalled forever as I'm worried no one would want to watch it.
Thanks for sharing your story! Your background in film and TV is such a strong foundation, and combining that with your love for spooky fun content sounds like a fantastic and unique niche. I truly believe there’s an audience out there who will love the blend of silliness and spooky you bring-sometimes, it’s the most unexpected ideas that resonate the most.
What part of creating this content excites you the most? And have you considered starting small, maybe with short clips or teasers, to test the waters and build confidence?
Don’t let doubt hold you back-your creativity deserves to be shared!
Great advice. I recently spun off some content to separate channels, which I think was a good idea but since watching THIS video I have decided to keep all my pop culture stuff on my main channel instead of turning it into an exclusively "niche" one. I think you are 100 percent correct.
Glad it was helpful!
Appreciate your kind words and support so with that in mind what’s your next video gonna be about?
I'm in my 30s but glad I got shown this
Perfect, what I teach will work for you too AND you will know what to do and look out for moving forward….. heck you will have the cheat codes 👍
Ah, the Blue Ocean. Been wondering for years how to operationalize that for myself.
Awesome, so how will you do it? What are your thoughts on this video?
Are you creating content as part of a business side hustle or a hobby?
@@Steven-Thompson I hadn't thought of it this way before. This channel is attached to my business, but hasn't done much for it so far (not that I can see at least). I've also been uploading a lot of things that are just loosely connected to the life coaching part of my business. Still, I got the impression that too many topics and two languages isn't working great, so I've hesitated putting the second branch of my business on there or talking about the complete range of things that interest me, but rather contemplated starting another channel or two to sort things and go more "niche".
Now, I think I'll focus more on my lived experience and what I've learned so far.
I only post on RUclips. I have no interest in being on different platforms toi, and would not know where to find the time 😀. I do hope with some more experience I can speak on camera more confidently and with very limiting editing. But my channel is only a week old so I”ll get there eventually I’m hoping
I love the fact that you’ve got great focus and you want to focus all in on RUclips.
Other social channels can be noise as well as useful.
Congratulations on your channel and if you want some help on gaining that camera confidence and delivering to a really high level overtime I’m gonna share with you a link here and you can check out Courage before confidence. If it’s a fit come and join us it will certainly help you , just like it has thousands of others to gain camera confidence and build their profile through video.
www.bigdaddydigital.com/couragebeforeconfidence
It's about quantity, connection, and authenticity. Thanks for sharing 🙏
My pleasure 😊
What was your biggest takeaway? I’d love to know and what’s your next video about? #Intrigued. 🤔
@@Steven-Thompson It's never too late to start all over, I've always loved to talk about life experiences that can be of help to others
Yes! This is me!
Cool, thanks for stopping by what’s your next video about?
I have intentionally not confined myself. It's been a slower growth, but the root system is WIDE.
Awesome, tell me more about that please 🙏🏻
Guys watching fr Philippines
It’s great to have you here. I hope you’re enjoying it. I’d love to know your biggest takeaway #curious
Thank you for the tips, these definitely help. It’s so intimidating to get started filming myself on camera though. 🙃
Hey Allie, I completely understand all of my clients have felt this way hence why I created the Courage Before Confidence training program.
I will drop a link here so you can take a look. It will certainly get you over those issues in days.
www.bigdaddydigital.com/couragebeforeconfidence
wow loving watching the views rocket on this vid! walking your talk!!
Hey Anita, thank you for your kind words and support. It’s certainly been a journey.
It’s this channel. It’s taking up a lot of my time and we’ve just figuring out the nuances of RUclips. It’s been a fun journey.
PS, the podcast is being worked on in the background 😉
@@Steven-Thompson Working it well :)!! hahaha well the longer the pod takes, the more views we get at the rate your audience is growing ha!!
This just popped up in my feed and it was a good watch! I wrote down a summary of your key points as I went along. Thanks for getting straight to the point (these are tips I've seen elsewhere but you were great at summarizing them and I liked your style). 🙂
Well you have made my day thank you 🙏🏻
A little while ago someone left a comment telling me to ‘get to the point’ 😂
I’m really pleased it’s helped you.
Are you on ‘X’?
If so take a picture of those notes and tweet them, I’d love to give you a retweet on what you noted.
What’s your next video going to be about?
@@Steven-Thompson Hmm, I replied but I think it disappeared into the void! Anyway, I just followed you on X and sent you the pic. 👍 I am going for a sort of "where we're headed" with future tech/social trends from a Gen X perspective for the channel. I got a little derailed discovering I love making AI music/ music videos, so now I have two channels with plans for both, ha!
I have all my beginner recording equipment (iPhone, Rode mic, lighting setup) so now it's just a matter of refining my first script and hitting "record." Sometimes I feel a little all over the place with my list of potential topics so I've been trying to distill them down to their basics and can always expand on them later on.
Hey Steven, this is a GREAT video! This is the 2nd time one of your videos came up on my feed. I really like your simple and straight forward approach for content creation. I just started my RUclips channel after studying a series of how to videos from younger creators. Although I gain great insight from them I often found a little disconnect in terms of where I wanted to go with my channel. After going through their steps and trying to be polished I finally said forget it. I'm going to just speak from the heart like I've always done in my work. Finally, posted my first video the other day. Lots to clean up and learn but what matters is just getting started.
As a 55 year old martial arts school owner I wanted to share my life experiences showing how the principles from martial arts can be applied as a tool for self-improvement people over the age of 40 even if they do not practice martial arts. My father credits the martial arts for turning his finances around after declaring bankruptcy when I was 9 years old.
Your approach is the same approach I teach my students and that is to me be a carbon copy of me as we are all unique. To bring this point home I say, "root of the tree will be the same but the all leaves will be different."
Thank you so much for your kind words! It means a lot to hear that my videos resonate with you, especially as you embark on your own RUclips journey. I love that you’re choosing to speak from the heart-authenticity is truly the key to building something meaningful.
What was your favorite part of the video, or what really clicked for you this time around? And I’m curious, what’s your next step for your channel? Maybe planning your next video or refining your message?
Keep going-you’re off to a fantastic start!
@@Steven-Thompson You're welcome Steven. I like the directness of your videos and well as your cadence when you speak. Runnng two martial arts schools keeps me busy I am looking for videos that get to the point while offering substance at the same time. You speak like you and I are having a chat at a resturant over dinner.
My favorite part of the video was the part about authenticity and to share our unique stories. I think a lot of people try to be an imitation of someone else but stories throughout history have always captivated us. Great stories are always passed down from our ancestors and parents. All very uinque and different. So I believe we should as youtubers put our unique spin on the topic we create.
I've already planned out a few videos. I definitely learn a lot from my first video and what adjustments need to be made. It's funny how hard I worked on it and when it came out I saw so many things that could be done better. But hey just like when entered my first jiu-jitsu tournament I was raw and wild. However, over time I became the refined seasoned black belt. I treat RUclips the same and hope everyone who is sitting on the fence watch your video would adpot this line of thinking when it comes to starting their channel.
Don't niche...now that's a strategy I can get behind!
Lean into what you love ❤️
@@Steven-Thompson I'm putting together a quick montage of youtubers such as yourself who are encouraging others to start a channel. Are you ok with me using a few seconds from one of your videos in the montage in my first video?
Lots of people try to be something they're not on youtube when they would do so much better to just be themselves as its so see-through if you're not a Hollywood actor.
Absolutely, authenticity is key! People can really tell when someone is genuine, and it’s what makes content relatable and engaging. You’re spot on-being yourself is the best way to connect with your audience.
What’s been your experience with balancing authenticity and content creation? Have you found it easy to stay true to yourself on your channel?
This was such an awesome video! Thank you, Steven!
It’s my pleasure, what was it you liked about it?
Any big takeaways? I’d love to know 🙏🏻
Thank you for this video! I needed this topic 👍🏾
You are so welcome!
What was it that you took from the video? I’m curious to know how it’s helped you.
Also have you seen that? I’ve re-launched my Tea With Ste newsletter? I’ll drop the link so you can download my personal brand playbook. It will help you on your journey.
steven-thompson.ck.page/newsletter
This is the approach I am trying to take. My channel is for Gen Xers by a Gen Xer. Only a few months in and still trying to figure it out, but the growth is good and I got monetized in less than three weeks.
Congratulations, that’s absolutely fantastic. Well done.
So what’s your next video about?
@@Steven-Thompson I’ve been doing videos about pop culture of our youth…70s, 80s and 90s…the next one I am writing is about the death of romance in pop culture. No more love songs and romcoms…and how dating/marriage has drastically changed at the same time. I also have a video in the works about TV theme songs, one about history being a narrative, and one about the presidential races of the 80s and 90s.
Yes, tell us why you should focus on one social media platform.
That certainly a video in itself of which I will be making in the future in Short how much attention and energy do you have? And where is it best spent?
Because RUclips content can be evergreen searchable and found again where a social media content is a continuous grind. Personally I use social media for brand awareness and I use RUclips for your home your library.
This is exactly what I needed to hear!!! Thank you!!!
You are most welcome. What was it that resonated with you? #Curious 🧐
This is great. Do you have any good examples of over 40 channels that aren’t about how to make money or grow on RUclips?
Cheers. TBH I don’t right now, I’m working with a few people on their channels around the topic but they are still work in progress.
What are you looking for in the Over 40 genre?
To niche or not to niche. That is the question. Thank you 😊
And the answer is be vanish I have four questions for you.
What do you love to do?
What do you believe the world needs from you to improve it?
What can you be paid for?
And what are you good at?
This way if you make your channel content around the overarching theme you can actually turn into a business too plus when you come to monetise it there are so many different avenues you can add to it enjoy it and I look forward to your content.
Thank you so much for sharing this. As a new RUclipsr, I feel like you have just gave me my ah ha moment.
I'm so glad! So tell me this Aha moment #Curious
Hi Steven, my Ah Ha moment came from “you are the niche” you’ve helped me to now structure my videos in a manner that will help me not only hook my audience, but also tell my story. Also, practice makes perfect 🤩
I like this. The whole "you are the niche" idea is interesting. I'm an artist, so my "niche" is art. Time lapse, tutorials, storytelling. What else could I do in that area? Ideas?
You could always jump in front of camera and talk through what you’re doing and how you’re doing it. People are interested in art and the techniques and how to do things. I have a friend who is blowing up on Instagram with short videos doing similar. I believe you should be on RUclips, but you’ve taken that plunge and it’s fantastic.
So what will your next video be about?
@@Steven-Thompson BTW, I have had my channel on RUclips since 2008! Just started posting weekly in April.
In fact everyone is a niche. We are niches. Thank you for your sharing information. Keep posting. We are watching. Subscribed your RUclips Channel :)
Thank you ever so so much for your kind words and support. I’m really grateful.
What are you making your next video about?
I like the actionable tips you provided 🙏
Awesome which ones landed for you in this video ?
@@Steven-Thompson the ones with authenticity, relevant content and to connect with the audience ✌️
awesome perspective 👍
Glad you liked it!
What did you take from it?
Thanks for this.
It’s my pleasure. I’d love to know what your biggest takeaway from this video was. #Intrigued.
Agree. We’re a small channel started by my wife and me, aiming to bring you insights from experts in Leadership and Health. We’re deeply grateful for our amazing subscribers who support our dream. While growth can be slow and challenging, we remain optimistic and are committed to delivering great content. To all new creators-keep pushing forward, team!!
It’s amazing to see how dedicated you and your wife are to your channel and community. Staying optimistic and committed, even when growth is slow, is what makes the journey worthwhile. Your passion for sharing insights on Leadership and Health will definitely resonate with more and more people over time.
What’s next for your channel? Keep pushing forward-you’re doing incredible work!
@@Steven-Thompson Thank you so much for your kind words and support! It really means a lot to us. Our next guest is a gut health coach who will be sharing his personal experiences and insights on gut health. We’re very excited to share the podcast next Tuesday!
Brilliant video, Steven as always. Maybe just me but you really seemed like … YOU in this one. You’ve given me lots to think about too for my next video. Thanks as always 🙏
P.s LOVE how bloody authentic you are almost gives the rest of us permission to be 🤪
@@JonImondi cheers my friend appreciate your support. It was a tricky one this one.
It has caused me a bit of anxiety getting this one out. I don’t mind sharing that. Or maybe it’s more frustration.
But I did enjoy creating it.
I think the authenticity pieces just allowing yourself to be you and I’m enjoying that part. It’s quite liberating whilst I scripted this as I always script them. I just don’t necessarily use the script.
Kind of use the script as a practice while I’m creating so when it comes to recording I know I’m gonna say anyway.
This way, it’s easier to me. What your video about ?
@@Steven-Thompson Well it’s always great to watch that stuff come up for you and just sit with it. Which I know you do anyway. Awareness is king!
Hmmm, thanks for saying that. I don’t like scripting but for me maybe writing down a rough script and using your techniques will keep me on track.
Authenticity for me is going off script.
I think it’ll be “Depression: Is it Really What You Think It Is?” A look at how we tend to treat the symptoms of depression whilst completely ignoring the cause. Hopefully it’ll resonate/help someone.
Glad I found your channel! I am triple niched (is that a phrase?!) and doing all this work for RUclips is a lot. Looking forward to learning from you because you come across very naturally on camera!
Thank you ever so much for your kind words and support. I like you are neuro divergent. I’ve got that from your channel name.
Great thing for us is if we lean into being ourselves completely unapologetically ourselves we pull the right people towards us.
I’ve been doing this stuff for awhile now. I’ve actually just re-launched my Courage before confidence training program. I’ll put the link here so you can take a look. I reckon I’ll really help you.
www.bigdaddydigital.com/couragebeforeconfidence
Thanks for this. I have 2 channels. One is a fitness channel and we all know how competitive that space can be and I have one about homesteading- as living off grid is my life. Honestly one day I want to quite my corporate job and find a way to live off my homestead full time. I struggle with being on camera as an introvert. Great tips though- be your niche.
You’re absolutely welcome. It’s my pleasure. Look if you struggle with being on camera let me share with you. The Courage before confidence link take a look. It will really help you. You’ll smash the confidence issue out of the park in 30 days.
www.bigdaddydigital.com/couragebeforeconfidence
“I am the niche”… Nice! Thanks dude!! I’m running with it :)
That’s awesome do it!
So what’s your next video going to be about?
@@Steven-Thompson something featuring bass sax! might get a little silly :)
Well , I am doing the over " 70 " thing .
I like doing the 60 second " shoot and scoot " shorts . Most get 500 to 600 views in the first few hours . But some only get 50 to 60 views
But, a few get 1,500 to 4,000 views in the first few hours .
Subs have gone from 50 to 150 in a little over a month .
No specific niche , just what ever I am doing some time in the day .
Just a non-profit social activity that isn't an expensive hobby , like golf , bowling , hunting , fishing , etc. !
Hey Richard, at least you’re embracing the world of Video. It’s gotta be a first great step.
What’s your ultimate aim? Are you doing it for fun? Or do you wanna turn it into a business? #Curious
@@Steven-Thompson Both !
I want to continue enjoying what I am doing. BUT , if I can make 50cents doing it, that would be awesome 👌 !
This is a great example of why I question creating a RUclips channel. You speak of your "journey over the last 10 years" yet you only have 4500 subs which doesn't provide a whole lot of credibility to anything you say. I'm not saying you don't know your own stuff, but true for anyone that may be very knowledgeable in a certain niche, but without a a few hundred thousand subs you're clearly in a niche that nobody cares about or you're trying to be an "expert" in the niche without the credibility to be considered an expert.
Hi Jason, thank you ever so much for your judgement. It’s greatly appreciated and I will certainly take it on board.
It might be worth checking out my other videos if you can be bothered instead of just crapping in my comments.
I could sit here and justify everything I do, but I’m sure I’ll get sore thumbs so on that note that’s on you to do your due diligence.
Question you might want to ask is when did Steven decide to post these particular videos on RUclips or give you a heads up approximately one month ago?
Another question ago, how many subs did you have?
And I would say only 500 and then you might say wow you’ve grown 4000 subscribers in four weeks that’s 1000 subs a week and you might just decide to take your hat off to somebody else instead of 💩 all over their feed.
Thanks again and have a blessed day
@@Steven-Thompson I think you misunderstood what I was saying, or maybe I just worded it poorly. My comment wasn't about judging you at all, but about questioning how to start a RUclips channel that is deemed credible without any significant subscribers. Even with a niche that I'm very knowledgeable of, how do I attain credibility in that space. For example, we do a great deal of RV traveling, so RVing and travel as two niches, or one combined niche. However, there are channels out there in both of these spaces with 500K+ subs, so why would anyone find my opinions and information credible with 1K subs compared to the others in that space.
Anyway, I wasn't trying to crap on your channel, just questioning whether it's worth starting a new channel in a niche that requires some level of credibility to grow.