Rebranding the RIGHT WAY | Rebranding Explained & When to Do It
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- Опубликовано: 5 окт 2024
- Rebranding the RIGHT WAY | Rebranding Explained & When to Do It
Rebranding is one of those things that is easily misunderstood. Many people think changing your logo or website is a complete rebrand, but that’s not totally correct. In this video, I break down what rebranding truly means, provide some examples on companies that have gone through rebrands, and the difference between rebranding, versus strengthening your brand.
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Today’s video is all about how to rebrand, how to rebrand your business, how to rebrand a business, when to rebrand a business, when should I rebrand, rebranding your social media, rebranding your website, rebranding your logo, how to rebrand my website, how to rebrand my business, personal branding, should I delete all of my old instagram photos, should I delete all of my old RUclips videos, how to promote your business, how to market your business, marketing strategies 2020, how to grown a strong brand, rebranding, rebranding tips, branding tips, entrepreneur tips, marketing tips for business, Erin Winters, Erin on demand
// E R I N
I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!
I liked the video before even watching because I already know I’m going to walk away from this video as a better RUclipsr at the end!
Lol same!
KetoJamaicanGirl facts!!!! 💕💕💕
Stop lying. Like me you watched the video only just because she's black and you wanted to support.✊🏾
I’m working on a rebrand right now and I’m nervous because it’s a complete shift but I’m happy because it will define what my brand provides. Because before I was trying to provide everything to try to get as many customers as possible which took the joy out of it all
@유타라 COVID slowed it down drastically
I rebranded. At first I was just a vegan cook so my customer base was vegan that wanted food with some flava. Now I'm helping those who are transitioning to being vegan. So my audience is the meat lovers wanting a change from the full 5+ year vegan. Even though vegans buy also but now my food is to help the transition
Very nice :)
Literally in the process of rebranding myself now, so needed this 🙌🏽
I loved hearing that it takes years to establish a brand. I agree! Consistency is key 🔑
I thought that I rebranded but learned in this video I simply re-designed. After watching this video, now I realize I really need to rebrand and rethink my target audience my new mission as well as goals. So while I am able to look more cohesive as a brand, the actual back end of my business and it’s re-brand is what needs some work. Thank you so much!
Currently rebranding & came across this channel. Got my snacks, my pen and paper, time to binge!!! ❤️🙌🏿🙌🏿 thank you!!
This was an AMAZING video. I rebranded a few years ago but I did it very rushed and was met with a lot of resistance that I couldn't cope with. But since watching videos on this topic I am now optimistic that it isn't "too late" :)
Erin my girl!!!! 💕🌟
I did this recently. I used to do natural hair videos but I changed to doing budgeting and planning because my family was involved in a horrible car accident last year. We didn’t have an emergency fund and it caused me to rethink how I budget and I hold myself ACCOUNTABLE for my financial decisions now. 💕
So sorry, hope they are fine now?
Currently rebranding on RUclips. I recently had 550+ videos and now I’m down to 125!
It’s time to get serious and only put out content that brings value to others or myself 🧡
Ditto
Rebranding is sooo important and takes a lot of thoughtfulness. Thanks for sharing ☺️
Great points on rebranding. My goal is to stay consistent with what I'm doing. Im going top be patient. And you're right, it does take about 7 times for someone to see your stuff before they take action. I love your content
I’m actually in the process of rebranding right now and I’m even more lost then I was in the beginning. After watching this i think maybe I just need to strengthen the message and brand already established.
I am still in the early stages of figuring out my branding and building my virtual bookkeeping business so this video was right on time. Thank you for sharing🥰
Girl you are the TRUTH!!! Greetings from France 🇨🇵! I've subscribed to your channel only a month ago and I have already learned SO MUCH!! I was kind of stuck in my organization for my project (I'm a fashion designer and Seamstress working on my own clothing brand) and all I needed was a little push on organization (it's not my strong suit) while still working retail and that "Top 3" method 😱?! Whew Chile the efficiency!! I have never made so much progress in my project then since I have been using the top 3!! And it really takes off the pressure of big ass To-do lists which can be overwhelming, and gave me a boost in motivation to see stuff get done everyday, even if it's 3 small things. Slow progress is still progress 💪🏼! So thank you very much!!! And for rebranding, I'm working on that right now so it's perfect timing for this video. Imma work on it and let you know how it goes 😁!! Enjoy your day and thank you so much for your work 🙏🏼💜
You always give the best advice and info!! I’m dealing with rebranding with my boutique and this is what I needed to know!! ❤️
im in the process of doing this for my brand THE BADDIE EFFECT
I loved this ❤❤❤ I’m going through a rebrand period now this was needed thank you girl!
Thank you so much for this piece of content. We are going through a rebranding journey as we speak. You've provided so much help. ❤
She’s so helpful! I’m most definitely joining the e-club this month
KHADYAJAH J amazing seeing you here! And sameeee!!!
Kelley Consulting firm
Good overview, and appreciate the stats of 5 - 7 times to take effect. Not a marking expert by any means, but I do know concepts. This was a good reinforcement and backing of those. Thank you!
My brand is definitely going under a rebrand because when I first started I had a message for why I started and I feel that I’ve drifted away and I just want to restructure it establish it better and better quality products
I’m rebranding now!!! It’s difficult on social media
Erin!!! I love you girlie!! 💕
Do you be hearing my prayers! 🙌🏾
I just said I needed this! Thanks 😚
Ohhwearethesutton's hi just supported your channel, please support back
Another gem from Erin! I find your content so enjoyable. You inspired me to start my channel documenting my weight loss journey, and the other night, I was contemplating on working on a long song introduction. Then I watched your video on things that content creators waste time on - and that was on the list. LOL. Thanks for always sharing your expertise with us!
Thank you for that video. Currently the idea of rebranding my shop comes to my mind from time to time. Sometimes I feel like the design and name are not professional enough. So, we will see, not sure what to do yet.
This was EXTREMELY helpful thank you!! I didn't like many small businesses rebranding and I was hesitant to do it myself. Thanks to you I know am more aware of what I want and how to move forward.
This is why I consume your content Erin, this was straightforward and honest information on branding 👍🏾 bare facts 💯🔥
Honestly Erin’s videos has definitely played a big part in creating my very own vlog channel! She’s so inspiring and because of it I decided to document my life as a pre med on my channel. Definitely check it out! :)
This was very helpful as I’m in the process of rebranding and strengthening my RUclips brand.
Always dropping gems!!! 💎
Absolutely enjoyed this video. Thank you so much for sharing.
loved this video! I've rebranded but I haven't relaunched because I'm nervous! and I'm also contemplating how/if I should combine all 3 companies I'm trying to start because they all fall under the same category and mission... anyway, this video helped!
I am trying to rebrand my RUclips channel and my blog. I am looking for ways to push my content on various social media platforms and create helpful contents. This video came at the right time.
Good luck Gift!
Great advice. Speaking of brands; the first ever female CEO will be starting at National Geographic in a few months. 🙌🏾
In 2018 I did a rebrand of my photography business and it was a success. I'm currently working on an expansion so this video was right on time
Erin I really enjoyed this. I hope to help others with their changes as well. Take care!
As an Aaron myself I approve this message and I thank you.
I just posted a video about me rebranding my channel and it's all thanks to you! You're an inspiration, thank you for your knowledge and energy!
I love it!! Rebranding now!! You just earned a sub 🙏
This video was VERY helpful. 🙌🏼 great advice.
Ok now you just reading my mind 😂. Exact topic I was thinking about heavy today.
Yess! & 1 notable case of rebranding is oxygen how they switched from reality TV to True Crime/Mystery
I got into factory workforce after going to college previous 2012 in Wisconsin it's amazing welding gold glass all day so thanks great video
love this! my business definitely needed one and I don't regret it
Thank you Erin! Your context is so generous and valuable. I’m paying you are blessed with abundance and peace.
I am literally in the process of re-branding.
🤦🏾♀️I definitely needed it today. Blessed that I have found you Erin love. Thanks for sharing and being very clear in your message. I took notes as well🤣💞 JoiningClub
Every time Erin uploads I have my notebook and pen out.
Same here, Hey @rias_design. Lets both subcsribe to each others channel and grow together
@@joshxclusive Hey Onyeka, Love this idea. Heading over to you channel now.
Erin back at it again! Very helpful, thank you girl!
Bell Gang/Noti Squad... thank you for this content ‼️
Thank you very much this was super helpful!!
Thank you so much! I'm glad it was helpful! xx
Thank you Erin! I definitely needed this..you dropped so many valuable jewels and information to take into consideration before rebranding.
You share so much information I've never heard before!
Dang I needed this a month or so ago. I’m going through that now but now I’m realizing I may not have even needed to rebrand.
Your tips ✨ > > > girl your channel is growing and I’m definitely learning from you!
Thank you for this video Erin! It has given me a lot of clarity.
It’s so funny you should say it takes 7-8 times for a brand to register with a consumer because that’s EXACTLY how many times I saw you before I hit the subscribe button today, just before hearing that...I feel like you’re in my head. 😳😳😳
Came through with the value. Thank you love!
I needed this so much. Thank you! Im currently in the process of rebranding
Thank you so much for this video! This is exactly what I needed to hear in this season of my life! I absolutely love your content! It has inspired me to get more active and grow my RUclips channel. I have been totally motivated and inspired by your journey and look forward for o doing the same for other women as I grow my own channel. Thank you from the bottom of my heart!
Thank you 🙏🏽 so much!
Great information on rebranding! Much appreciated!
I truly enjoy you! Thank you so very much for all that you do
Yeah this was super helpful. I was thinking about a full rebrand, but I think I should just make changes to improve what I've got. Thanks!
Great advice. Thank you!
Thank you for sharing Erin !
Xoxo from Belgium ✨✨✨
you are brilliant. so well spoken. your content is everything.
I’m glad I found you ! Joining your team ❤️
Excellent video. Thank you so much! Professional and to the point, definitely subbed!
Thanks for the way you explained perception & branding...
You give the best tips pertaining to business 🙏🏾 thanks Erin 💖
Thought about starting a new channel. My current channel is all over the top comedy about my culture and my audience is of the younger age. Now I want to introduce some short films I've made. All drama. And some may have some adult content. Really torn. Should I keep both? Dont see how to rebrand a comedy channel.
I love your content and how you are so helpful to young personal brands like mine
Great stuff, sis 👊🏾🙏🏾
I know this is about rebranding but I'm taking notes for just branding in general bc I don't have a brand yet!!.....lol I literally make every one of your videos work for where I am in life!! Love you so glad I found you!!! #Eboss
ERINNNN! You always come through. Always!!
You making positive moves and also I think that the video that you're doing I'll put in the positive positive message out to the people and we got old one point something billion people I think watching RUclips everyday and I think you're making a good statement and a good understanding for the people to watch your videos God bless you Merry charger health and wellness stay strong RUclips content maker
Thank you for this!
Thank you for sharing this very good information I appreciate it, you’re amazing I just subbed.
Am planning rebranding my fitness page. Thanks for the tips
Excellent video Erin! Very informative, thanks!
Well sheesh Erin, beauty & brains 🔥
Love this channel
sounds like I'm right on track. Great info, thanks!
Thanks again 💜🙌🏾💜
This video was super helpful - thank you ✨
I have a question. would you shut your site down completely to rebrand and do everything better...or would you keep it up and improve as you go
I have 9000 followers on TikTok. I started last year during the shelter in place. The page became all about what was going on politically, with occasional info about my art endeavors and my pending acupuncture career. I am about to slowly transition to health and wellness info. People say they are there because they appreciate my content, because they learn so much and they feel I’m sincere and passionate. I’ll be the same person, just with different information.
Needed to hear all these❤️❤️
Thank you for these tips I’m working on making my RUclips channel better .
You are soooooo clear,thanks.
Always have good insightful info
I truly enjoyed ur video thanks
Great information. New subbie going to go through the playlist.
Thanks for this lovely video Erin! I am frustrated I feel like I’m promoting and doing all the right things but I’m not getting any buyers. 😫 what else can I possibly do? I’m getting traffic on my site-but absolutely no sales. I almost want to quit.
Thank you for this!!!🌸🌸
She is the most helpful RUclips r I’ve every watched I hope her tips help grow my channle
So timely! thank you ^-^
You're right about Target audience changed.