How to Find Your Brand Voice (AND MAKE PEOPLE FALL IN LOVE WITH IT)

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  • Опубликовано: 30 июл 2019
  • How to Find Your Brand Voice
    Finding your voice is one of the most difficult things to do in marketing if you don’t already have a strong personality.
    Now, with content marketing at the forefront of all brands, it’s pivotal to master voice by knowing how to add personality & flare to your messaging.
    It’s time to stop being boring and make your content POP!
    In this video, I break down:
    1. What is voice?
    2. How to do a brand audit
    3. How to pinpoint what your voice should be
    4. How to put it into action
    5. Examples of brands mastering voice
    //OTHER VIDEOS YOU’LL PROB LOVE
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    Should You Make a Separate Instagram for Your Business? | • Should You Make A SEPA...
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    // S U B S C R I B E.
    ruclips.net/user/erinondemand?...
    New Videos Every Wednesday (& some Sundays)!
    Sub Count: 21,730
    // Join My Community of Entrepreneurs & Content Creators: The eBrand Club
    - The eBrand Club is a membership club for entrepreneurs, side-hustlers, or content creators looking for in-depth information on how to stand out online! It can seem like the internet is so crowded, but it is still possible to thrive online.
    - We discuss digital marketing strategies, how to grow your social media/ RUclips channel, and how to effectively operate the back-end of your business to build a successful company. If you love my channel, you will BEYOND love this community.
    - For more info: erinondemand.com/ebrand/
    // GEAR I USE
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    RODE Wireless Lavalier Microphones: bhpho.to/2YaJBec
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    Tripod - Manfrotto: amzn.to/310zZol
    Vlog Camera - G7Xii : amzn.to/32Hw55c
    Vlog Tripod - Joby Gorillapod: amzn.to/30X4Odr wrong price is mentioned in the video
    Editing Software - Final Cut Pro X: www.apple.com/final-cut-pro/
    // FREE VIDEO STARTER KIT CHECKLIST
    Download Here: erinondemand.com/kit/
    - Outlines Free & Budget-Friendly: Gear, Editing Softwares, and tips on creating bomb video for your business.
    // LET’S CONNECT ON SOCIAL
    Website | www.erinondemand.com
    Instagram | @ErinOnDemand
    Facebook | Erin On Demand
    Twitter | @ErinOnDemand
    //P.O. Box
    29488 Woodward Avenue #256
    Royal Oak, Michigan
    48073
    // E R I N
    I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them attract create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!
    -
    Today's video is all about brand voice, content marketing, brand voice examples, brand voice on social media, brand voice on website, social media marketing, how to find your brands voice, brand voice, brand marketing, how to make your brand stand out, finding your brand voice, find your brand voice, social media marketing, social media voice, what’s brand voice

Комментарии • 145

  • @TheLifeofStacieJ
    @TheLifeofStacieJ 4 года назад +77

    I am literary binge watching your videos lol. I want to rebrand my channel. Your tips are so helpful. Thank you for this video!

  • @ericwalker3588
    @ericwalker3588 4 года назад +10

    Your brand's voice I never learned that in Economics or my MBA program. Maybe that's what I was missing all this time. And I thought my Professors knew what they were talking about...

  • @zambinoni
    @zambinoni 3 года назад +1

    NO CRITICISM INTENDED, Erin, I promise: 4:13 - "[if] you might not be that funny... you can't have a [funny] brand" YOU CAN LEARN TO BE FUNNY!! you can learn knew skills and grow into the person you want to be!! that's what I'm doing and it's so much fun learning knew skills, ESPECIALLY in entertainment. anyone can learn so long as you're motivated and in the right frame of mind. - I was dying to hear this in Erin's video, but I didn't. I just really hope no-one takes 4:13 as a sign they can't do it if they are trying to start a comedy brand, because you CAN do it. I believe in you.

  • @patrickj.8429
    @patrickj.8429 5 лет назад +43

    Highly informative content. Appreciate the knowledge 🔑🤞🏾

  • @jaredbrown7537
    @jaredbrown7537 5 лет назад +32

    WOAH! This is kinda weird. I was just searching for a video on How to Find Your Brand Voice and been marathoning your videos all day, that was crazy!! Thank's Erin! You go girl!!

    • @ErinOnDemand
      @ErinOnDemand  5 лет назад +3

      Haha wow that's crazy! You didn't know I'm a mind-reader? So glad I uploaded this! xo E

  • @realmamamo
    @realmamamo 4 года назад +23

    Glad I found your channel before launching my business and RUclips channel

  • @brendadavila9307
    @brendadavila9307 4 года назад +4

    Binge watching all of your videos! Great content, thanks for the motivation to finally start my channel!! 😭💖

  • @ravendowdell13
    @ravendowdell13 3 года назад +4

    You’re just what I needed to start my rebranding and understanding of content, audience, etc. Thank you for being informative and consistent. ❤️

  • @phillipmartin5593
    @phillipmartin5593 4 года назад

    The consistency and The candid thing resonates with me. I swear like each platform i use is all over and I’m giving a stale, academic vibe in the little stuff I do. And I need to just be more candid on camera because in person I straightshoot and I’ll even call out people mamas, cuss in meetings in a way that’s productive.
    Thanks for this 😊

  • @biancaray786
    @biancaray786 4 года назад +4

    You always give the best advice! I'm so glad I found your channel!!!

  • @tianaporshea
    @tianaporshea 4 года назад +1

    You have a plethora of knowledge on things and are helping me with my channel as well. I am trying to find my voice and what I want to do. I have so much that I want to do and give to others but you have given me a lot to think about in terms of how to present them, when and how.
    Great job girl!

  • @SunniDayzeCollection
    @SunniDayzeCollection 4 года назад

    I absolutely love this video. I have been trying to make sure I know my voice and be confident in my lane.

  • @jessiemunoz4818
    @jessiemunoz4818 4 года назад +6

    Wow... I had a question and you answered it perfectly!! You have given me a lot to think about. Thank you!

  • @lissar7
    @lissar7 3 года назад

    Finally the most clear description I've been able to find. Thank you!

  • @nicholasgoncharov4893
    @nicholasgoncharov4893 3 года назад

    You’re an absolute gem. Thank you! Feeling very lucky and blessed to have found this page🙏🏽🤲🏼✨

  • @JaizaJumawanHeyJmaj
    @JaizaJumawanHeyJmaj 4 года назад +1

    Love your videos! I wanted to start my own furniture business and I am learning from your videos. Thank you for the value you put out Erin!

  • @CheersBenchesTV
    @CheersBenchesTV 4 года назад +3

    Let me just say it ! You represent our community well ! Representation is a huge motivation for us ! You my definition of a “influencer”

  • @JaciraDeMatos
    @JaciraDeMatos 2 года назад +1

    Oh Erin I needed this as I just started my channel here on RUclips and this video just had me thinking deeply in perhaps creating a brand too 🥰 !
    Back to binge watching your videos 😊

  • @RaquelGonzalezShop
    @RaquelGonzalezShop 3 года назад +1

    you have helped with the questions I didn't even know I had, haha! Thank you so much, Erin. Your videos are so helpful as I have a brand and do most of my content. I have experimented with so many styles and I have noticed how somehow some content doesn't make me feel proud or legitimate enough. I think I really get this now. Thank you again for your content, you are such a beautiful fountain of knowledge! (gotta change that thumbnail btw as it doesn't fit my brand voice ✌ lol)

  • @Jellybellyirish
    @Jellybellyirish 4 года назад

    This top/ lip combo is amazing and this video fills such an interesting hole that other people aren't explaining properly.

  • @thesirens.oracle
    @thesirens.oracle 4 года назад +2

    Such An Clear + Informative Video. I Really Appreciate This! 🖤

  • @brandintentional6606
    @brandintentional6606 4 года назад +1

    I love your content!! This is incredibly important information. You rock.

  • @nanabertinni9961
    @nanabertinni9961 4 года назад

    literally rebranding and revamping my life and i must say i love you

  • @kindlykelley4012
    @kindlykelley4012 4 года назад

    This is so valuable. I’m a new RUclipsr and it did not occur to me to start planning videos with emotion first. Love this.

  • @ByKimberlyFaye
    @ByKimberlyFaye 3 года назад +1

    This is soooo GOLD 🥂✨🌸 I will be implementing these in my own channel and brand. Thanks Erin!

  • @thesisterhoodspot
    @thesisterhoodspot 9 месяцев назад +1

    Hi Erin, I wanted to say that I love your content and business acumen! I’ve been following you since Dec 2020 when I was taking a Digital Marketing Bootcamp! You’re informative, relatable, and inspiring and I love to see you win! Mo

  • @MissUnderstoodasAlways
    @MissUnderstoodasAlways 4 года назад +1

    You’re amazing love your style Erin ty

  • @eleanorhoh
    @eleanorhoh 3 года назад

    You hit it on the head AGAIN, Erin! Thanks for all these helpful pointers!

  • @MissUnderstoodasAlways
    @MissUnderstoodasAlways 4 года назад +1

    Darn
    Have to rewatch. This is gold

  • @Chelseavhair
    @Chelseavhair 4 года назад

    I love your videos!! I’m so glad I found your channel!!

  • @lchampsbeauty3745
    @lchampsbeauty3745 4 года назад +1

    Erin you are so educated & graceful. It’s a pleasure to watch & learn from you. You will definitely get a shout out when I start my Channel. 👌🏽

  • @TheLisaTorres
    @TheLisaTorres 2 года назад

    Such a good way to get insight on yourself; asking people questions by doing an audit. Love the tips.

  • @arionwheeler
    @arionwheeler 4 года назад +1

    I love your videos. They are very helpful, I always feel like I have to have a lot of energy when creating RUclips content of any content. I can be silly but I take things so serious sometimes lol. So this video is great content!!!!

  • @reviewer91
    @reviewer91 3 года назад

    I’ve been researching on Tips that I can use to help me start my own RUclips channel, and I came across your video. The tips you give are very useful. Thank you for making these videos and you just gained a new subscriber :)

  • @reneshasway9936
    @reneshasway9936 4 года назад

    I’m a new subscriber but your videos are giving me the motivation to take that leap and try RUclips again. Thanks! ❤️

  • @charity2862
    @charity2862 3 года назад

    You are such an incredible inspiration to me! You rock girl!

  • @TheImperfectReader
    @TheImperfectReader 5 лет назад

    I love love love your hair, glasses, outfit and your back drop.

  • @joanieschoenfeld4525
    @joanieschoenfeld4525 3 года назад

    Dearheart your lip shade and dress shade....Perfection!

  • @Reina.Conchita
    @Reina.Conchita 4 года назад

    Thanks for this great advice! I'm going to use it allll!

  • @TheOrganizedMoney
    @TheOrganizedMoney 5 лет назад +3

    Love this video! Thanks Erin!!!❤️

  • @breesunshinee
    @breesunshinee 4 года назад

    LOVE YOUR HAIR LIKE THIS. Super helpful advice.

  • @simplynaturalcai2661
    @simplynaturalcai2661 4 года назад +1

    New subbie! I’m getting so much out of your videos! Thank you!

  • @GrowWithWill
    @GrowWithWill 3 года назад +1

    It's not what you say, it's how you say it. Love it!

  • @brandondixon7057
    @brandondixon7057 4 года назад

    Love the information that you put out, I'm going to try all of these things that you just mentioned hen I start my cooking channel. Thanks appreciate the tips, knowledge and the overall confidence that you give.

  • @duaneross2604
    @duaneross2604 4 года назад +1

    Thank You My sister. I was looking for a place to start!! Kuods!!

  • @karentaylorsmells
    @karentaylorsmells 4 года назад

    Wow - such amazing content Erin, as always🥰

  • @sabrinamurphy5084
    @sabrinamurphy5084 2 года назад

    Hi am going through your videos today. Feel stuck but I liking your channel so far

  • @nakyiahgerrard
    @nakyiahgerrard 4 года назад

    So much value in this video!!!

  • @LivingUnconventionally
    @LivingUnconventionally 4 года назад +1

    love your vids!!!!

  • @lextheory
    @lextheory 4 года назад +3

    Currently binging your videos...and I hate to be off topic but your makeup and top color were so pretty in this video! What shade/brand lipstick is that??? Lol

  • @SheWritesHerJourney_
    @SheWritesHerJourney_ 5 лет назад +11

    Great job Erin!! 👌🏾💕 This color is really pretty on you

  • @keishawynn5456
    @keishawynn5456 3 года назад

    This is really good information Erin!

  • @livingforgood3015
    @livingforgood3015 4 года назад

    I love her videos. She inspired me to start my own vlog.

  • @andreaturner444
    @andreaturner444 4 года назад +1

    This is awesome!

  • @CoachSherri
    @CoachSherri 4 года назад

    Definitely shared this video. Great content💫

  • @TheReinery1111
    @TheReinery1111 4 года назад

    I so love your videos!!!!

  • @abreadiaries9328
    @abreadiaries9328 4 года назад

    Hi! Filipina fresh youtuber here. You are awesome. Im literally hooked up to your videos. These are perfectly the insights i wanted to learn. Thanks a lot. Godblz u!!😘

  • @footworkout.
    @footworkout. 4 года назад +4

    Im digging Africa in the background. Right on my Sista!

  • @lucrid7628
    @lucrid7628 3 года назад

    Extremely helpful, thank you ❤️

  • @KarenTorress
    @KarenTorress 4 года назад

    This is my first day as a self-employed woman and I am learning so much from your videos.
    I am growing my channel so that I can make it my business and your videos are so helpful!
    THANK YOU SO MUCH ERIN! ❤️

  • @usinebob
    @usinebob 2 года назад

    Absolutely true.

  • @themindprenuer
    @themindprenuer 2 года назад

    I am a new youtuber, and new here. I'm so glad I found you!

  • @zainabmt4110
    @zainabmt4110 4 года назад +1

    Your videos are super helpful👌

  • @rhymefestza5103
    @rhymefestza5103 3 года назад

    Erin on Demand ❤❤❤

  • @elevatewithaiji3458
    @elevatewithaiji3458 4 года назад

    Authentic, thorough, relatable is what I get from your brand.

  • @MissUnderstoodasAlways
    @MissUnderstoodasAlways 4 года назад

    love your videos!

  • @passiveexperiment
    @passiveexperiment 2 года назад

    This is very helpful. Thank you very much for this video

  • @BriLuvMusic
    @BriLuvMusic 4 года назад +2

    Congrats on hitting 100k!!!!!! Proud of you!! #BlackGirlMagic 🙌🏾💜

    • @CheersBenchesTV
      @CheersBenchesTV 4 года назад +1

      Bri Luv she really represents us well

    • @BriLuvMusic
      @BriLuvMusic 4 года назад

      @@CheersBenchesTV Yes she does 🙌🏾

  • @KathyDodd
    @KathyDodd 4 года назад +1

    I'm new here - I love your videos!

  • @sarahashlee5858
    @sarahashlee5858 4 года назад

    I’ve been up since last night watching your videos. I loveeeeeeeeeeeeeeeeeeee your channel.

  • @AyshaScottTV
    @AyshaScottTV 4 года назад

    Brilliant video. Thanks for the very informative advice.

  • @heythereitsanita
    @heythereitsanita 5 лет назад

    This is great information Erin. Thanks

  • @lmfao892
    @lmfao892 4 года назад

    Damn I really needed this🥴

  • @jaylon.713
    @jaylon.713 2 года назад

    This video is beyond good.

  • @ArianeSartor
    @ArianeSartor 4 года назад

    This was extremely useful thank you!

  • @Lumary
    @Lumary 3 года назад

    So helpful thank you!😊

  • @udemeasian
    @udemeasian 5 лет назад +1

    Wow! Very insightful Erin. Thank you

  • @toldbyharlan
    @toldbyharlan 2 года назад

    Super helpful! Thanks

  • @fellfell2787
    @fellfell2787 5 лет назад

    Tfs! Great advice!

  • @angeleyez8931
    @angeleyez8931 5 лет назад

    Wooow Awesome And so helpful thanks so much I will be joining

  • @marlieeplayhouse5771
    @marlieeplayhouse5771 3 года назад

    Thank you soo much

  • @mykharmscollection8797
    @mykharmscollection8797 4 года назад

    Thank you!

  • @msellainspires9555
    @msellainspires9555 4 года назад

    First of all you are simply amazing and a blessing. How do you keep the glare from your glasses? Thanks.

  • @misterdotme4971
    @misterdotme4971 2 года назад

    Thank you so much

  • @alaiajanelle
    @alaiajanelle 4 года назад

    Thank you 🌟🦋☀️🌻

  • @shanaesmith112
    @shanaesmith112 Год назад

    Thanks!

  • @ashleycrich_
    @ashleycrich_ 4 года назад

    Again, Glasses!!! I need the deets please lol

  • @womensfinancialempowerment8039
    @womensfinancialempowerment8039 3 года назад

    Hello I just subscribed. This was an excellent video and very timely. I wish you all the best.

  • @tyeshastephens8490
    @tyeshastephens8490 4 года назад

    This was such a help, I love your branding and hope to connect with you in the future #netourworth!

  • @lexxischevonne
    @lexxischevonne 4 года назад +13

    I just found your channel yesterday and I'm going to binge watch your videos this weekend 🤣🤣 Good stuff!

    • @TRX800
      @TRX800 4 года назад +1

      Me too.

    • @lexxischevonne
      @lexxischevonne 4 года назад

      @@TRX800 her channel is sooooo helpful.

    • @sylivianalugya3200
      @sylivianalugya3200 3 года назад

      This is the fourth video am watching in the same morning😆I really love them😍

  • @FavorsVoice
    @FavorsVoice 4 года назад

    Perfect

  • @cliffordrogers2734
    @cliffordrogers2734 3 года назад

    NICE THANKS!

  • @breallred19
    @breallred19 4 года назад +2

    Erin, your videos are incredibly inspiring! I'm not sure if you realize this, but your content is reaching beyond your target audience. I am not a business owner/entrepreneur, and do not aspire to be. However, your authenticity, work ethic, and positive, "get things done" attitude is highly motivating! I listen to your videos while I work and on my drive home. Keep working hard, girl! It's paying off, big time! :)

  • @RingletReina
    @RingletReina 4 года назад

    Thank you so much for all of the quality content! #qualityoverquantity

  • @DesignerMom
    @DesignerMom 5 лет назад

    Great advice Erin.👍🏾

  • @gvibezpodcast7384
    @gvibezpodcast7384 4 года назад

    Thank you 😊

  • @Selfullme
    @Selfullme 4 года назад

    Great content

  • @SinaRan301
    @SinaRan301 4 года назад

    great video. thanks

  • @joliisme278
    @joliisme278 2 года назад

    Very good advice. But , I’m not sure if I have a brand. I’m just feeling things out. Thanks

  • @CiecieNewson
    @CiecieNewson 5 лет назад +8

    You choose such timely subjects. ~Smile!

    • @ErinOnDemand
      @ErinOnDemand  5 лет назад

      Yay! Hope this was very helpful for you! xo E