Budweiser pivots with new ad after partnership with transgender TikTok star stirs backlash

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  • Опубликовано: 16 апр 2023
  • The makers of Budweiser and Bud Light are trying to change the narrative surrounding the company with a new ad campaign. FULL STORY: preview.abc7chicago.com/new-b...

Комментарии • 1,4 тыс.

  • @humannatural8721
    @humannatural8721 Год назад +1000

    This is what corporate panic looks like.

    • @majermike
      @majermike Год назад +23

      this is what corporate spineless flip flopping looks like. wait do any of them have spines?

    • @specialladyt
      @specialladyt Год назад +1

      This is what radical right wing bigotry looks like

    • @Saint-hamudi
      @Saint-hamudi Год назад +13

      ​@@specialladyt its the fact that they're litteraly and consiously going against their audience.

    • @dragonslayer101
      @dragonslayer101 Год назад

      🏳️‍⚧️TRANS RIGHTS EQUALS HUMAN RIGHTS ANYONE WHO DISAGREES IS A FACIST AND I WILL REPORT YOU. HOPE YOU GET JUSTICE CISSIE TRANSPHOBIC FREAKS. 🏳️‍⚧️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️

    • @gehillz4075
      @gehillz4075 Год назад

      ​@@specialladyt Better than left wing grooming, oh I'm sorry I meant transitioning.

  • @cuprashoe
    @cuprashoe Год назад +193

    In all honesty my boycott of Budlight started after my first 3 sips of that dishwater

  • @qurockdoolaw
    @qurockdoolaw 11 месяцев назад +101

    My Marketing teacher once said “Selling to everyone is selling to no one”

    • @rynz_2893
      @rynz_2893 3 месяца назад

      GOLD

    • @slavonac5256
      @slavonac5256 3 месяца назад

      What exactly she means?

    • @hakeemfrancis1099
      @hakeemfrancis1099 2 месяца назад

      @@slavonac5256 Don't piss off your target market.

    • @KingAnnihilator7
      @KingAnnihilator7 Месяц назад +1

      @@slavonac5256 it means you can’t advertise to everyone when it comes to certain products. For example you wouldn’t advertise makeup towards men. Same goes for beer, stick to your audience.

    • @margehealey3469
      @margehealey3469 Месяц назад

      It's like preaching to the choir......know your audience Budweiser, dumb asses.

  • @gregj831
    @gregj831 Год назад +125

    Budweiser's new Woke Progressive Elitist Marketing VP said "Bud Light was in decline" and so what is her brilliant fix? Point the deck gun straight down and blow a hole straight through the hull. BRILLIANT!

    • @tpeterson9140
      @tpeterson9140 Год назад +6

      problably gave the job to her just for being a woman too

    • @DarkDevero
      @DarkDevero Год назад +8

      ​@@tpeterson9140 what woman? I don't see one in the video

    • @user-bl7oi6my4q
      @user-bl7oi6my4q Год назад +3

      SHE IS JEWISH

    • @An-mei
      @An-mei Год назад

      🤣

    • @kdphotos4691
      @kdphotos4691 Год назад

      @@tpeterson9140 - No different than if they gave it to a man.

  • @lovesilk1
    @lovesilk1 Год назад +108

    Yeah, the broke back mountain ads won't work either. Back to the drawing board.

  • @commonsense504
    @commonsense504 Год назад +88

    How to say you want to go bankrupt without saying it.

  • @thomaspeters5889
    @thomaspeters5889 Год назад +24

    That guy shouldn't be drinking if he's only a year old.

  • @ploppill34
    @ploppill34 Год назад +682

    Well, that’s about as much of an admission of guilt you’re gonna get😂

    • @redaderoua8816
      @redaderoua8816 Год назад +3

      It's budweiser not budlight but okay

    • @smithu88
      @smithu88 Год назад

      ​​@@redaderoua8816 it's owned by anheuser bush... budweiser and bud light other brands are also owned by them are you done acting like fascists, this insane fake man pretending to be a little girl and wanting to change with women is sick get help.

    • @dlambethful
      @dlambethful Год назад +12

      @The Attempt Well it seems most people disagree.

    • @susivarga7303
      @susivarga7303 Год назад +5

      ​@The Attempt you might want to listen to the VP lady's opinion about the people who pay her bills...

    • @stevenorris4549
      @stevenorris4549 Год назад +3

      @@dlambethful not really. Just the close minded cry babies.

  • @westcoast1axxx
    @westcoast1axxx Год назад +33

    Too little, too late. As a life long bud light drinker, I will never drink a drop from their brand again…!!!

    • @xmas8155
      @xmas8155 Год назад +2

      might i suggest Capt Morgan spiced rum with Pepsi, my new go to drink!!!

    • @GuilhermeS123
      @GuilhermeS123 Год назад

      The final comment of the obese black guy woke anchor news may have just revealed they played it all along...cause lgbt and all the rest of the pervs want to destroy everything and rebuild a society in their perv, unstable and chaotic image.

    • @RealUlrichLeland
      @RealUlrichLeland 10 месяцев назад +5

      I'm actually shocked how many people can be so disgusted by a single trans woman and not disgusted by how bland and stuffy Budweiser tastes. Why the hell would you drink it your whole life, were you trapped in a desert?

    • @xmas8155
      @xmas8155 10 месяцев назад

      Bud Wipe 💩💩

    • @bigendered
      @bigendered 8 месяцев назад +1

      the transphobia here is insane. i mean, im not shocked. of course a bunch of people who drink a shit ton of shitty ass beer would boycott a company over an ad containing a trans person.

  • @jja1483
    @jja1483 Год назад +192

    This is a story of a beer company trying not 2 lose sales😂🍻

  • @westtexas7
    @westtexas7 Год назад +142

    Keep the BOYCOTT going.

    • @rubicunduseratiudas1264
      @rubicunduseratiudas1264 Год назад +11

      AGREE 100%. UNLESS ANHEUSER-BUSCH FIRES THAT WOMAN, I WILL NOT DRINK ANOTHER BUD.

    • @twitchy.mp3
      @twitchy.mp3 Год назад

      @@rubicunduseratiudas1264 thats a man in women’s clothes stop adhering by the mentally ill made rules you’re free again

    • @rockyalterman34
      @rockyalterman34 Год назад

      @@rubicunduseratiudas1264ok

  • @alexissantos4820
    @alexissantos4820 Год назад +369

    The Boycott shall never end✊🏿

    • @zoobrizz
      @zoobrizz Год назад +10

      I will never drink any AB InBev products again. Dry
      Bud Extra
      Bud Lime
      Budweiser Black Crown
      Bud Light
      Bud Light Chelada
      Bud Light Lime
      Busch
      Busch Light
      Corona
      Corona Extra
      Corona Latte
      Estrella
      Modelo Especial
      Modelo Light
      Negra Modelo
      Pacífico
      Victoria
      Natural Light
      Natural
      Natural Ice
      Natty Daddy
      Shock Top Belgian White
      Peeterman Artois
      Stella Artois
      Artois Bock
      Ziegenbock
      Europe
      Edit
      Beck's (Germany)
      Beck's Dark
      Beck's Alkoholfrei
      Beck's Oktoberfest

    • @daddyethan
      @daddyethan Год назад +1

      ​@AdamTrojan nah i need my af1s but i'm with you when it comes to the beer

    • @arleneaninion6252
      @arleneaninion6252 Год назад +2

      Exactky

    • @trish5864
      @trish5864 Год назад +3

      Never buy AHB Product again ! They already showed their woke !!

    • @rudyferrell
      @rudyferrell Год назад +1

      Gillette too. It's a shame too, because that was my razor...🥺

  • @TraceM72
    @TraceM72 Год назад +103

    That level of DESPERATION stinks to high heaven..
    Not gonna work Bud, go woke… GO ALL THE WAY BROKE!

    • @redaderoua8816
      @redaderoua8816 Год назад +3

      Go drink the other brands that also support lgbtq and trans people, so much for the snowflakes who get offended over a sponsorship on social media 🤣

    • @littlemary2840
      @littlemary2840 Год назад +11

      @@redaderoua8816 I support bud light’s right to put this guy on their can…..and I support the right of those who want to boycott. I guess I support your right to call people snowflakes for exercising their right to voice their opinion on this matter too.

    • @redaderoua8816
      @redaderoua8816 Год назад +6

      @@littlemary2840 Okay snowflake

    • @joeyharper4976
      @joeyharper4976 Год назад +9

      ​@@redaderoua8816 Typical desperate leftist response. Right-winger boycotts actually work, While leftist boycotts ends up making the company more popular 🤣

    • @dlambethful
      @dlambethful Год назад +5

      @@redaderoua8816 That fact that your are regurgitating the same retort on every posts tells us all we need to know. : /

  • @MaiRaven3
    @MaiRaven3 Год назад +33

    Seriously, they should’ve just kept to the horses. Gotta love the horses 🐴.

    • @rynz_2893
      @rynz_2893 3 месяца назад

      Yeah!? Horses are cool.

  • @francescozzononsisa1078
    @francescozzononsisa1078 Год назад +440

    Thanks BudLight for this commercial. Without this precious help of yours we wouldn't have known that we'd have to boycott you

    • @hyperdrivestation2.045
      @hyperdrivestation2.045 Год назад +19

      You don't have to boycott. Your just following others doing it.

    • @francescozzononsisa1078
      @francescozzononsisa1078 Год назад +6

      @@hyperdrivestation2.045 that's your interpretation. Feel free to believe in it, as much as u r free to believe in the flying pigs (same veridicity)

    • @sweeet768
      @sweeet768 Год назад

      @@hyperdrivestation2.045 if you want to keep supporting a mental corporation, go right ahead.

    • @Limosethe
      @Limosethe Год назад +5

      What's the matter? Are you choosing to feel offended?

    • @sweeet768
      @sweeet768 Год назад +5

      @@Limosethe if you actually looked at who Dylan mulvaney is and what type of content he puts out there, you would understand exactly why he and bud light are losing so much money

  • @0117ization
    @0117ization Год назад +127

    Nothing they do can reverse the damage they have done.

    • @lisagavin3402
      @lisagavin3402 Год назад +9

      Not even a Clydesdale can turn this one around.
      They should have run with the new commerical; it's a great ad. Too late.
      Anheuser-Busch can't undo insulting real women and real Americans.

    • @shykur
      @shykur Год назад

      @@lisagavin3402 have a cry you conservative mutt

    • @ronb3913
      @ronb3913 Год назад

      They can turn you out to bottom boi

    • @13th.moon.
      @13th.moon. Год назад +6

      What damage exactly? Showing someone more normal than you offended you huh

    • @psychoticmortacarn
      @psychoticmortacarn Год назад +2

      And the frantic backpedalling only makes it even worse. It's almost like corporations don't actually care about anyone. 🤔

  • @user-gm2tw4ft8y
    @user-gm2tw4ft8y Год назад +242

    If she were to lose her job for this ad, she could always be the next White House Press Secretary.

    • @harry3461
      @harry3461 Год назад +8

      Too real brother

    • @glorioskiola
      @glorioskiola Год назад +43

      He.

    • @iLikeCok
      @iLikeCok Год назад +38

      He*

    • @aarteestmj4958
      @aarteestmj4958 Год назад +4

      You win the internet today.
      And to the other commenters, I think the ad VP is a HE too if that’s not what you meant.

    • @xzxxx-km4vy
      @xzxxx-km4vy Год назад +36

      Why are you calling that man a she

  • @warrior9694
    @warrior9694 Год назад +83

    Of all people to be partners with…they pick Dylan. He’s made a mockery out of women, and now he’s making a mockery of a pretty known brand because of the stupidity of their marketing ppl.

  • @chicagogal
    @chicagogal Год назад +316

    I really loved Kid Rock's response!!!😂

    • @pepsiwarren2957
      @pepsiwarren2957 Год назад

      Cute how he hangs out with his pedophile pal. Ick

    • @jamesbaxster4756
      @jamesbaxster4756 Год назад

      Yeah it screamed LDE with an incestious aftertaste

    • @shitongoogle1132
      @shitongoogle1132 Год назад +9

      @@RB-fn3lt How could this possibly be important to you

    • @AK-jm1sc
      @AK-jm1sc Год назад

      @@RB-fn3lt No, you have to be a freak to go out and buy beer only to shoot it up because you're having a tantrum over someone advertisement. Normal people aren't this emotional. Only people with extreme emotional issues are this unhinged.

    • @craigchittum385
      @craigchittum385 Год назад

      Kid Rock is a dumbass.

  • @sarahscipione
    @sarahscipione Год назад +20

    Done with your beer Budweiser. Can’t wait for your bankruptcy to start 👍🏿

    • @booooo-urns
      @booooo-urns Год назад +4

      I think their stock price dipped a tenth of a percent today. Crazy to see the investors just fleeing in droves like this. Wow 🤯

    • @laden6675
      @laden6675 Год назад

      @@booooo-urns Check again.

  • @1lenzter
    @1lenzter Год назад +17

    Bud you really screwed up your products has been eliminated from the two bars I frequent!

  • @jaxdanwhat
    @jaxdanwhat Год назад +31

    Her photo on a beer is a great way to determine if you had too many

  • @chillwill5080
    @chillwill5080 Год назад +20

    Transheiser Bush was a poor fit for Dylan, I feel like Dick's Last Resort would be a better fit. 😕

  • @Youll_Love_It_At_Levitz
    @Youll_Love_It_At_Levitz Год назад +15

    Anheuser Busch's non committal to any position resulted in both sides of the trans debate getting pissed off. This is one in a series of poor decisions that is contributing to their steady decline.

    • @fifty9forty3
      @fifty9forty3 Год назад

      THE PONG: Supposedly aware the majority of their consumer to be male, they incorporated one of the most divisive issues in America in an ad to bring us together over a beer never believing they would be cause of such division.
      Something is wrong with the top levels of this company and it's marketing.
      They "fixed" what wasn't broken. Don't ever mix politics with business.

    • @Youll_Love_It_At_Levitz
      @Youll_Love_It_At_Levitz Год назад

      @@fifty9forty3 Except it was broken. The bud lite brand has been a slow decline for years. This is Anheuser Busch's attemt to reinvigorate the brand.

    • @fifty9forty3
      @fifty9forty3 Год назад

      @@Youll_Love_It_At_Levitz: They deserve to lose the company for being so dumb not to find the reason for the decline before they jumped off the bridge of virtue signaling and took a 6 billion dollar loss.

    • @SmokingThatCasualPack
      @SmokingThatCasualPack Год назад +1

      They have so many brands that I'm not sure it makes a difference

    • @fifty9forty3
      @fifty9forty3 Год назад

      @@SmokingThatCasualPack: Six billion matters enough they are apologizing and back peddling. They can be grateful the Bud Lite drinkers don't do what the left progressive cancel culture does, and boycott all Anheuser-Bush products. Could be they aren't thin skinned enough.

  • @YUURRRRRofficial
    @YUURRRRRofficial Год назад +109

    "My day 365 of womanhood" LMFAO

    • @dragonslayer101
      @dragonslayer101 Год назад

      🏳️‍⚧️TRANS RIGHTS EQUALS HUMAN RIGHTS ANYONE WHO DISAGREES IS A FACIST AND I WILL REPORT YOU. HOPE YOU GET JUSTICE CISSIE TRANSPHOBIC FREAKS. 🏳️‍⚧️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️

    • @johnathanargow4762
      @johnathanargow4762 Год назад +4

      Yes. Thats what she said

    • @YUURRRRRofficial
      @YUURRRRRofficial Год назад +24

      @@johnathanargow4762 "he"

    • @johnathanargow4762
      @johnathanargow4762 Год назад +2

      @@YUURRRRRofficial its kinda funny to me.
      Because i kinda agree that this is a mental illness.
      But i have no reason to correct them about it.
      Like it doesn't effect anyone other than themselves.
      Would you like saying a trans man cry? To be bullied?
      Would you like the world to force people to be exactly what you want them to be?
      Trans people shouldn't force you to be someone. They shouldn't force you be someone else.
      So why would you be able to.

    • @DrownedInDysphoria
      @DrownedInDysphoria Год назад +3

      @@YUURRRRRofficial
      She

  • @cbrown8814
    @cbrown8814 Год назад +47

    Bud Light has been a schittee beer for decades... and not because of some lame commercial 😂

    • @wylier
      @wylier Год назад

      its actually a top-selling brand, always has been.

    • @cbrown8814
      @cbrown8814 Год назад +6

      @@wylier I didn't say they don't sell alot of it. I said it was swill... and it is.

    • @cbrown8814
      @cbrown8814 Год назад +1

      @@wylier Bud heavy... great beer. Bud light... awful.

    • @insertnamehere5809
      @insertnamehere5809 Год назад +1

      It's always been pißwasser

    • @psychoticmortacarn
      @psychoticmortacarn Год назад

      ​@@wylier Because it's cheap, genius.

  • @meyerhome85
    @meyerhome85 Год назад +17

    I miss how America used to be in the 80's.

    • @ricky5538
      @ricky5538 Год назад

      Less FREEMASON NEW WORLD ORDER PROPAGANDA !
      Remember Adolf Hit_Ler was funded by PRESCOTT BUSH !

    • @lisagavin3402
      @lisagavin3402 Год назад

      Where there was law and order. When kids were taught an education and not how to transgender and critical race theory (be ashamed you if you are white, take what you want if you are black (because you are owed reparations.....even though your own people sold you out and our ancestors fought for your freedom)

    • @obscurelyvague
      @obscurelyvague Год назад +1

      "Janet M" You're kidding or very privileged

  • @bryanfukingfox
    @bryanfukingfox Год назад +12

    New Budweiser frogs are now gonna say:
    “Butt-Wide-Err”
    😂🍻

  • @uxwbill
    @uxwbill Год назад +16

    The real question here is "who did the final audio mix on this video?"

  • @alldaylong7910
    @alldaylong7910 Год назад +25

    They are propping up the stock price by getting investors to buy as much as possible. ...This will blow up in their faces later this week. LoL

  • @janetjohnson6897
    @janetjohnson6897 Год назад +122

    Thank God we have real men speaking up for real women and it’s not the media

    • @johnathanargow4762
      @johnathanargow4762 Год назад +1

      Bruh

    • @GuilhermeS123
      @GuilhermeS123 Год назад

      The final comment of the obese black guy woke anchor news may have just revealed they played it all along...cause lgbt and all the rest of the pervs want to destroy everything and rebuild a society in their perv, unstable and chaotic image.

  • @Muskieangler
    @Muskieangler Год назад +54

    I'm pretty sure their fiscal year follows the calendar year so boycott needs to last until the end of June, but might as well hit them over Canada Day/July 4th. Then Bumweiner will announce quarterly sales results later in July and it will be savage.

    • @redaderoua8816
      @redaderoua8816 Год назад +2

      Go drink the other brands that also support lgbtq and trans people, so much for the snowflakes who get offended over a sponsorship on social media 🤣

    • @MrJhamil2450
      @MrJhamil2450 Год назад +8

      ​@@redaderoua8816 copy and paste much?

    • @redaderoua8816
      @redaderoua8816 Год назад

      @@MrJhamil2450 And you don't even have an argument for it, what does it say about you snowflake?

    • @ChuchuMontes-qp4de
      @ChuchuMontes-qp4de Год назад +2

      😂😂😂😂bum Weiner ☺️😉😂

    • @Muskieangler
      @Muskieangler Год назад +7

      @@redaderoua8816 I don't support monolithic group identities pushing their own ideology on other people. I especially don't support people pretending to be something for clicks while pushing beer on youth who aren't even old enough to drink.

  • @ryang3564
    @ryang3564 Год назад +16

    Let me tell you a story about a beer that went woke went broke the end.

  • @TheNecessaryEvil
    @TheNecessaryEvil Год назад +4

    “You know, when you were a baby in your crib, your father looked down at you, he had but one hope-‘Someday, my son will grow to be a man.’ Well look at you now.”

  • @randyporter3491
    @randyporter3491 Год назад +32

    The good news is, Budweiser consumers are still here and still buying beer. The BAD news.. We're "identifying" as Coors (and other brands) consumers and NOT buying Bud. The worst news.. We're NOT coming back ! - Same for Disney, Jack Daniel's, Lego, Tampax, and Nike.

    • @Hyrule409
      @Hyrule409 Год назад +1

      Hold up a second, what did Jack Daniel's do now?

    • @randyporter3491
      @randyporter3491 Год назад +4

      @@Hyrule409 A parternership with RuPaul (drag queens) ad campaign

    • @missochisso
      @missochisso Год назад +6

      Don’t forget Gillette and their ‘toxic masculinity’ blunder

    • @randyporter3491
      @randyporter3491 Год назад

      @@missochisso Yeah, you’re right.

    • @april1st183
      @april1st183 Год назад

      What did Nike do?

  • @pamelaphillips
    @pamelaphillips Год назад +19

    Sorry this ad will not help you. The queen of beers. 😂😂😂

    • @redaderoua8816
      @redaderoua8816 Год назад

      Go drink the other brands that also support lgbtq and trans people, so much for the snowflakes who get offended over a sponsorship on social media 🤣

    • @dlambethful
      @dlambethful Год назад +2

      @@redaderoua8816 Whaaaa cry baby, need a binky?

    • @leechrec
      @leechrec Год назад +1

      Funny thing is that I can't event tell if that horse is male, female, or confused 😅

    • @mrgarybusey2052
      @mrgarybusey2052 Год назад

      ​@@redaderoua8816 You do know that sales for beer making kits have soared since this right?

    • @redaderoua8816
      @redaderoua8816 Год назад

      @@mrgarybusey2052 their stock have gone up for 3 days now, but you keep believing that you actually did something when everybody is gonna go back to drinking bud after a month from now or drink another pro lgbtq beer

  • @rocknmetal4life94
    @rocknmetal4life94 Год назад +7

    This is the best dumpster fire ever.

  • @Wiretale1
    @Wiretale1 10 месяцев назад +26

    There’s nothing wrong with inclusion but it’s just you need to know you’re target audience for your product

    • @billydelacey
      @billydelacey 7 месяцев назад +1

      There's something VERY wrong with inclusion when it implies a denial of serious mental health issues.

    • @tammy9649
      @tammy9649 4 месяца назад

      Their original target is no longer supporting the brand. Like most companies they are trying to cultivate new audiences. It's a brilliant strategy. Look at Stanley mugs...

  • @marklen2322
    @marklen2322 Год назад +76

    Bud the Queen of beers.

    • @jja1483
      @jja1483 Год назад +2

      👸🍺😂

    • @BuggzyBX
      @BuggzyBX Год назад +3

      I bet Freddy Mercury would sing song of this

    • @An-mei
      @An-mei Год назад +1

      🤣

  • @gorlaaaaami
    @gorlaaaaami Год назад +236

    Love beer. Never reached for Bud or Bud Light as a first choice…or second or third for that matter. I’d drink it at a party or after hockey if that was what was available. That being said I cannot believe any VP of marketing, let alone a VP of marketing working for a monster corporation the size of Budweiser could misjudge their target market this badly. The only logical explanation is that she had an agenda to sink the organization from the very beginning. It’s an absolute disgrace.

    • @alwaysoutafterdark6136
      @alwaysoutafterdark6136 Год назад +8

      Agreed! Recently a couple Budweiser executives were put on leave over this incident. My guess is those executives are Dylan-esque type of people too.

    • @jamesjosep4393
      @jamesjosep4393 Год назад +20

      Or they looked at her 10 millions followers and thought...ooh money

    • @terryharris1291
      @terryharris1291 Год назад +23

      @@jamesjosep4393 Most are not even drinking age.

    • @rogerringold616
      @rogerringold616 Год назад

      Rwal men are disrespected everyday by women....this is surely a puzzle to her.

    • @crxdelsolsir
      @crxdelsolsir Год назад +2

      Nah the VP was contacted, provided some ahem incentives to start, support and follow through with this agenda.
      If not the VP then someone above (as with the case of so many mysterious decisions) like what we are seeing in the FBI, DOJ, CIA etc rubber stamps this motion and gets some incentives in return.
      In short they did it not for the company but for themselves (self interest). The reason why we are seeing unbelievable, dysfunctional behavior everywhere but ALL seem to be Orchestrated, Co-ordinated and Sychronised working towards the one narrative.

  • @jaimemurillo4136
    @jaimemurillo4136 Год назад +14

    Never again Bud light. Me and my friends quit drinking it.

  • @shannonslack4500
    @shannonslack4500 Год назад +17

    What do they expect,always forcing this on us.

    • @xMRPx
      @xMRPx Год назад

      Between the government and large corporations forcing us to accept things we might not want, what happened to the "Land of the Free"? It's gone.
      Start saving your money. Electric cars will eventually become mandatory.

    • @dragonslayer101
      @dragonslayer101 Год назад

      Really how effing stupid cab you possibly be not to know what representation is. Just imagine being a white person and not having a single charcater share your skin tone in media that's what it feels like moron.

    • @dragonslayer101
      @dragonslayer101 Год назад

      🏳️‍⚧️TRANS RIGHTS EQUALS HUMAN RIGHTS ANYONE WHO DISAGREES IS A FACIST AND I WILL REPORT YOU. HOPE YOU GET JUSTICE CISSIE TRANSPHOBIC FREAKS. 🏳️‍⚧️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️✊️

    • @johnathanargow4762
      @johnathanargow4762 Год назад

      Forced? Its just her face

    • @Phoenix547II
      @Phoenix547II Год назад

      @@johnathanargow4762 Odd way of spelling “his”

  • @joeyharper4976
    @joeyharper4976 Год назад +23

    The quote "Get woke, Go broke" exists for a reason. 🤷

    • @animezilla4486
      @animezilla4486 Год назад +2

      Should have never existed at all because has got to stop

    • @khiobi1687
      @khiobi1687 Год назад +2

      Dinosaur logic 👴

    • @joeyharper4976
      @joeyharper4976 Год назад +2

      @@khiobi1687 And it's more relevant than ever.

    • @user-qc8jd5tw6s
      @user-qc8jd5tw6s Год назад

      That phrase is so dumb because 9 times out of 10 when a company does go woke they literally gain so much attention and profits from right wingers freaking out
      In this case it's just foolish, know your audience people

  • @Hannodb1961
    @Hannodb1961 Год назад +12

    Oh dear. There is a massive backlash against our advertisement. What shall we do?
    I know. Nothing makes a problem go away like _doubling down_ on it!

  • @_birdie
    @_birdie Год назад +10

    I’m gonna need Kid Rock to continue making vids about Bud Light hahah

  • @a3ephony654
    @a3ephony654 Год назад +114

    It still genuinely amazes me how all these companies, see other companies go woke, then go broke, but still then decide to go woke. . . ?
    I miss the 90’s

    • @user-bl7oi6my4q
      @user-bl7oi6my4q Год назад +5

      JEWS

    • @NICOLASLAM-xy6mn
      @NICOLASLAM-xy6mn Год назад

      The thing is, the future is is “woke”. This is not natural this is coercion. Do you think they really care of money they create out of thin air? When they’re able to destroy hundreds of millions if not billions of lives?

    • @Katu3572
      @Katu3572 Год назад

      ​@@user-bl7oi6my4q Da

    • @ricky5538
      @ricky5538 Год назад

      Illuminati have as much money as they need ! Their satanic rituals of Rothschild's and Rockefeller's get them possessed and the demons want their New World Order under Antichrist.

    • @FriarJoe66
      @FriarJoe66 Год назад

      Because “go woke go broke” is a myth.

  • @hellac6
    @hellac6 Год назад +6

    I’ll tell you a story…….about the absolute worst marketing strategy in the history of business 😂😂😂😂

    • @jdos5643
      @jdos5643 10 месяцев назад

      I don’t drink beer therefore I don’t care or could care less if it goes bankrupt. Beer made my dad a drunkard who would beat my mom. Maybe I hate beer in general.

  • @farcenter
    @farcenter Год назад +18

    The explanation is they hired people unknowingly with political drives, and they are now facing an internal power struggle that is yet to resolve. This is evident in that they released the horse ad, but someone also got the inclusivity statement through to press. If I could be a fly on the wall...

  • @aybee63
    @aybee63 Год назад +14

    Could be the 1st multimational to ever be completely wiiped out by its own customers!! Which, will also speak volumes for the entire woke debacle!

  • @BC-vt2nv
    @BC-vt2nv Год назад +41

    What's really sad is that their new commercial is surreptiously chastising us for not respecting and unifying with all the mutants out there. Hey! They chose that lifestyle. Can't force us to like it nor accept it.

    • @VMa-mq3pm
      @VMa-mq3pm Год назад +4

      Those transmission kok smokers are serious mutants

  • @bettydeluxe5969
    @bettydeluxe5969 Год назад +8

    I might drink a Bud product if they make a commercial of the Clydesdales hauling Dylan Mulvaney to a psychiatrist's office.

    • @bigendered
      @bigendered 8 месяцев назад

      the transphobia here is insane. i mean, im not shocked. of course a bunch of people who drink a shit ton of shitty ass beer would boycott a company over an ad containing a trans person.

  • @WillieFungo
    @WillieFungo Год назад +5

    Drive them out of business to teach a lesson to all the other companies.

    • @craigchittum385
      @craigchittum385 Год назад

      What lesson? If you are not a bigot, bigots cancel you.

    • @WillieFungo
      @WillieFungo Год назад +1

      @@craigchittum385 Don't bring politics into beer. Simple.

    • @craigchittum385
      @craigchittum385 Год назад

      @@WillieFungo Are the ones boycotting bringing their politics into beer?

  • @truckerwayne
    @truckerwayne Год назад +7

    Budweiser I am done . Just like Coca Cola these large companies think they can get away with. They've gone Woke I'm done, never touch either of thier products again

    • @obscurelyvague
      @obscurelyvague Год назад

      "wayne chenick" who cares?

    • @truckerwayne
      @truckerwayne Год назад

      @@obscurelyvague Pushing Woke agenda who cares I do. Companies and governments telling people what's right. Like little children being given hormone blockers when they are 10- 12 years old Really. Teachers saying it's okay. Government says it's okay.

  • @bearmouse9424
    @bearmouse9424 Год назад +16

    it warms my heart to see posts saying that the boycott would not work. but it has, thank god for America

  • @kfelix2934
    @kfelix2934 Год назад +2

    You know the AD team members who suggested this, probably got fired or demoted.

  • @joeunderdog
    @joeunderdog Год назад +10

    You know, we really don’t have to be more inclusive

  • @sararao8429
    @sararao8429 Год назад +4

    Advert too late, should have used it in the first place

  • @BatsofPrey
    @BatsofPrey Год назад +6

    Kid Rock got something going, in this economy the lowering cost of BudLight on the shelves makes it one of the best cost effective target practice items available right now. Cheaper than buying 69cent cola, once it hits the dollar store shelves itll be a steal for cheap target practice

  • @tracestitt8042
    @tracestitt8042 Год назад +2

    It's too late, I will never purchase any product they sell.

  • @Deetroiter
    @Deetroiter Год назад +2

    Dylan is also sponsored by Tampax tampons…how does that work? Pretty sure there’s only one place he can put those…

  • @re3z0r
    @re3z0r Год назад +6

    someone please do a 'Real Men of Genius' parody off of this.

    • @tfaf5149
      @tfaf5149 Год назад +1

      Real men of She-ness

  • @lauribricker9439
    @lauribricker9439 Год назад +5

    The biggest non-apology in American history, absolutely no question about that! Sorry not sorry, is more like it!💕

  • @WilliamsPinch
    @WilliamsPinch Год назад +27

    Been buying my dad this beer for the last 15yrs. Happy to be saving some money now lol.

    • @gregh_777
      @gregh_777 Год назад +5

      its a beer, get over it.

    • @barovierkevinallybose1040
      @barovierkevinallybose1040 Год назад

      Well you are finally making healthy decisions for your dad. Glad your bigotry has some positives to it

    • @tristan583
      @tristan583 Год назад +6

      @@gregh_777nonsense

    • @obscurelyvague
      @obscurelyvague Год назад +1

      "Willie Williams" You have been slowly poisoning your dad.

    • @Phoenix547II
      @Phoenix547II Год назад

      @@gregh_777 And that troon is a he, get over it

  • @lisadavis1795
    @lisadavis1795 Год назад +9

    I wish I never saw this. I am now scarred for life. Such an insult to all women and men. Wow! That decision maker must be the dumbest person on earth! How embarrassing eew🤢🤮

  • @ChrisHodges87
    @ChrisHodges87 Год назад +9

    This will be a case study in business schools for years. Business = Selling more products to your market. Activism = Trying to change people’s views to yours (no actual product required). This is the reason activist organizations are non-profits. Few people would ever pay for you to try to change their mind or world view. Those who do pay are on a therapist’s couch.

    • @obscurelyvague
      @obscurelyvague Год назад +1

      "Christopher W Hodges" thanks for the economics and science lesson.

  • @johnslender5408
    @johnslender5408 Год назад +2

    I think it's about time Americans started drinking Australian beer.

  • @BigMan-lx9rz
    @BigMan-lx9rz Год назад +5

    This was my go to beer,will find another

    • @GeorgioArmoni
      @GeorgioArmoni Год назад

      Switch to Miller Lite or Coors Light

    • @trollmanthatrollington6407
      @trollmanthatrollington6407 Год назад

      @@GeorgioArmoni but those both had LGBT pride ad campaigns

    • @seanharris8419
      @seanharris8419 Год назад

      Coors is better anyway.

    • @lisagavin3402
      @lisagavin3402 Год назад

      Try Yeungling Flight. Great light beer. American company with American values.

    • @BigMan-lx9rz
      @BigMan-lx9rz Год назад

      @@lisagavin3402 like Yuengling,not available in Wisconsin , I drink Coors light,Leinenkugels, Spotted Cow and other Craft beers,

  • @andreirusu6998
    @andreirusu6998 Год назад +1

    That guy target price with their beer cans is a legend 🤣

  • @user-dn9vd9xg9p
    @user-dn9vd9xg9p Год назад +3

    Why not just stick to a horse? It would have been more popular based on the majority feedback with very low sales and loss .... In $$Billions$$? Being that it seems the majority supports the horse , why change something that worked in the past and brought Bud to a successful company? Always heard never change something that worked.

  • @poinky8
    @poinky8 Год назад +4

    Looks like the horse has bolted

  • @martinkineavy2973
    @martinkineavy2973 Год назад +1

    CEO came out told the world they lost over 6 billions.

  • @samguilford7395
    @samguilford7395 Год назад +1

    they know they messed up but im never touching a bud lite can again the damage is done

  • @striderfcc1332
    @striderfcc1332 Год назад +3

    fight for our freedom to just enjoy stuff without forced propagandas or agendas Merica!❤

  • @3rdeyezero315
    @3rdeyezero315 Год назад +3

    My name is kiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiid

  • @camdencosigner2606
    @camdencosigner2606 Год назад +2

    I imagine a slew of market managers on this campaign have been fired.

  • @levibee9451
    @levibee9451 Год назад +1

    I learned from this that there are "Bud Light enthusiasts". Are there also enthusiasts for weak, gas station coffee? For drinking soda that's gone slightly flat?

  • @fifty9forty3
    @fifty9forty3 Год назад +4

    They're going to be more inclusive to fix the problem. That move will be interesting.

  • @donaldblair3258
    @donaldblair3258 Год назад +3

    Miller time! BUD'S are for rolling now days.

  • @GlitchRealm
    @GlitchRealm 11 месяцев назад

    Why does the rebranding show up when I’m searching for the actual video

  • @zoosolo5541
    @zoosolo5541 Год назад +1

    Put them out of business. Doesn't matter how many new commercials they make. The rot is still there.

  • @lauragardner7210
    @lauragardner7210 Год назад +3

    did they dump the ad exec and mulvaney? one commercial isnt going to be enough.

    • @user-gm2tw4ft8y
      @user-gm2tw4ft8y Год назад +1

      She can always be the next White House Press Secretary.

    • @lauragardner7210
      @lauragardner7210 Год назад +1

      @@user-gm2tw4ft8y they would need to hand out barf bags every time he was at the podium

  • @4oh8cal
    @4oh8cal Год назад +12

    We are close to nuclear war but apparently this is more important.

    • @TunaLounge
      @TunaLounge Год назад

      Don't worry about fake nukes. Lies like everything else. Never happen.

    • @UniqueBreakfastTaco
      @UniqueBreakfastTaco Год назад +2

      its all coming from the same place.

    • @tonyally8505
      @tonyally8505 Год назад +2

      Yes it is we have morals😅

    • @tonyally8505
      @tonyally8505 Год назад

      Dont know who told you that woke bs about nuclear war bet you were watching CNN

    • @jadeolin8514
      @jadeolin8514 Год назад

      Yea, and our currency is about to implode.. but good luck getting anyone to pay attention to reality. Learned that was fantasy long ago unfortunately.

  • @the_bottle_imp
    @the_bottle_imp Год назад +1

    This won't work. They need to disavow the previous ad campaign.

  • @goatrockhunters8000
    @goatrockhunters8000 Год назад +2

    Never liked Bud Light. Always preferred local brews.

  • @HaraldinChina
    @HaraldinChina Год назад +4

    that's a relatively good overview of what actually happened.

  • @leonardcollings7389
    @leonardcollings7389 Год назад +4

    Anheuser-Busch InBev, or AB InBev, is a multinational drinks conglomerate headquartered in Belgium. It's the world's largest beer brewer by both volume and revenue, operating more than 600 beer brands in 150 countries.

    • @bazookajoe8524
      @bazookajoe8524 Год назад +5

      And they have lost 6 billion in sales in the u.s your point

    • @luke2026
      @luke2026 Год назад

      @@bazookajoe8524 No they haven't lmao

    • @bazookajoe8524
      @bazookajoe8524 Год назад +1

      @@luke2026 I work in wallstreet snowflake yes they are.

    • @luke2026
      @luke2026 Год назад

      @@bazookajoe8524 you sure do snowflake

  • @chris78er
    @chris78er Год назад +1

    My testosterone levels have skyrocketed since I stopped drinking Bud Light and Budwiser. Best decision ever!

  • @kurtg3891
    @kurtg3891 9 месяцев назад +2

    its amazing how a trend can be so delicate that a tik toc ad could destroy a multi billion dollar product and the product itself is really no different at its core except for the essential concepts found behind the packaging..

  • @ministryoflies1344
    @ministryoflies1344 Год назад +10

    Like with all things that broke when they went woke...it's too little too late. Many of us have long memories. I'll happily boycott Bud, Nike, Gillette, Tampax (easy one that...I'm a bloke) and all their associated brands.
    Plenty more brands in the sea 😂

  • @stoundingresults
    @stoundingresults Год назад +4

    Sell it at low clearance prices, that will get it to move product. Have Mr. T do toxic masculinity commercials like he did with Snickers.

    • @fifty9forty3
      @fifty9forty3 Год назад +3

      The attitude of "toxic" masculinity is killing masculinity, and it is frustrating to see that comment written by a man.

    • @stoundingresults
      @stoundingresults Год назад +5

      ​@@fifty9forty3 Nothing wrong being a man. Nothing wrong being a manly man.

  • @andydavidson4108
    @andydavidson4108 11 месяцев назад +1

    Doesn't matter to me. Still have my Bud at lunch every day.

  • @Maxime_K-G
    @Maxime_K-G Год назад +1

    The best promotion is no promotion, they should learn from the experts at CaraPils.

  • @dmz7696
    @dmz7696 Год назад +7

    When you try to use Twitter/TikTok as an accurate representation of your customer demographic.

  • @seanharris8419
    @seanharris8419 Год назад +21

    Formal apology from the CEO, fire the head of marketing, and drop Dylan from any association with the company. Do that and they MIGHT be able to recover from the mess they’ve made.

    • @luke2026
      @luke2026 Год назад +1

      "Recover from the mess they've made" their stock price isn't showing any change and Anheuser-Busch InBev owns over 600 brands. They surely won't care about the 5% loss on one of those 600+ brands because of some idiots.

    • @seanharris8419
      @seanharris8419 Год назад +1

      @@luke2026 The effects of this aren’t something you’re going to see immediately. Obviously the total stock of a massive corporation like that isn’t going to go under from one of their products being boycotted. It’s gonna be a domino affect that is going to grow and grow the more products the general population realizes are Anheuser products. They were having an extremely good year before the controversy and it shows in the charts. Stocks in all of their products are on a steady decline since. That’s why they panic released a commercial that clearly is trying to target and pull those “idiots” back into the fold. If you don’t think they’re worried then you nothing about economics or business.

    • @luke2026
      @luke2026 Год назад

      @@seanharris8419 I am sure 40% of the American beer market is gonna dissappear because of a single ad.

    • @seanharris8419
      @seanharris8419 Год назад

      @@luke2026 Just an update for you. The head of marketing and her boss have been put on leave. Yep they really don’t care dude.

    • @luke2026
      @luke2026 Год назад

      @@seanharris8419 they literally got death threats. I too would take time off work if I got death threats for simply doing my job.

  • @pacoramon9468
    @pacoramon9468 Год назад +2

    Sales just died.

  • @americanpurge
    @americanpurge Год назад +2

    Whoever sent those cans literally got the can. I can only imagine that email or call into the office.

    • @Jasmine-om2mw
      @Jasmine-om2mw Год назад

      😂😂 they just packed up and left, they already knew

  • @grendeldog01ify
    @grendeldog01ify Год назад +5

    Bud Light rebranding:
    “Gender Fluid”😂😂😂

  • @jankopandza1072
    @jankopandza1072 Год назад +3

    "Pretty women make us buy beer, ugly women make us drink beer, pretend women make us boycott beer. "

  • @Faydid
    @Faydid Год назад +1

    What does a horse say when it doesn’t consent… Nayyy means Nayyy

  • @oswaldorenecuycastellanos4881
    @oswaldorenecuycastellanos4881 Год назад +1

    😢 😢 hasta la vista Corona, Stella's, it was a good time to meet you. No mas!