People are tired of being lectured about politics and "social issues" by millionaires and multinational conglomerates... no one cares what a company's opinion is about a certain topic or what a movie star thinks. Just sell the product you have to offer and shut up... it's not that difficult.
All companies have to do to avoid this kind of crap is stay out of politics and social issues. They should be sticking to selling their products only and not pushing any agenda left or right.
It’s not “politics and social issues”, it’s accepting people for who they are. If you’re a grown adult and you can’t manage to do that, I feel bad for you. Plus, bud light is crap.
I never understood why a company would ever decide to pick sides to a controversial topic. It is almost like saying, how do we cut our customer base in half.
But let's be real, it's kind of silly. I've drank bud light for almost 20 years. I did it because it was a cheap, widely available beer. I didn't know who Dillion is, why his picture was on the can, and could still care less. For anyone to get this triggered over this is bizarre.
@@Frank_Reynolds__. Not Really. With all due respect, it's only bizarre to young, Godless human beings who have no basic sense of morals, ethics or family values. In other words, the "good" people within society understand the boycott very well, but the "bad" people don't, which actually makes perfect sense.
True, yet fake news is not mentioning the is a boycott against all Anheuser Busch products. And they are losing sales across the board period. Not just bud lite 😂.
The real problem here is that companies feel the need to take a position on any of this stuff. Just sell beer. Shut up, and sell beer. When someone asks if your company is inclusive, your answer should be "We have no position on that either way, because it doesn't matter for making beer. We hire based on merit and qualification alone."
Right? Stupidest thing I've ever heard, basically people to stupid to do real work sit in their basement and for some reason companies are dumb enough to pay them.
"If you try to be too young and too hip, you lose your base," said Tony Ponturo, a former Anheuser-Busch senior marketing executive. "They'll say, 'That's not my Budweiser anymore.' You have to start with a message that resounds with a new generation of people but doesn't throw off the core drinker." (2014 article) This guy knew marketing... they should have listened to him.
As someone who majored in marketing, I could see this coming from a mile away. There’s a reason understanding demographics and how they behave is vital for success. There’s nothing wrong with marketing products to other demographics as that’s the nature of business, but when you do things that rewrite your company’s values and alienate your target audience, then your customers are going to be upset
You don't have to major in marketing to know. Dylan is not core customer. And the core customer is not happy with this grooming of children with this mentally ill crap
It really seems like someone had to have been aware of the backlash. This is all conservatives have been talking about in the last few weeks. Meanwhile no one knows whats happening with the trump indictment.
Yeah, but when your target audience is shrinking and will turn on you for targeting anyone that isn't them, you either have to pull off the bandaid or fail.
@@sheryljeanne I suppose not because any person with a brain could immediately guess that Dylan is the polar opposite of what comes to mind when you think of the target demographic for been drinkers. It also doesn’t help how he mocks women on his social media platforms, acts like a little girl, and tries to normalize this behavior. Lots of beer drinkers don’t want a spokesperson like that.
I work at a restaurant in the same building as a gas station so I personally know all the gas station workers. Every employee at the station said they had to cancel bud light orders for the past 2 weeks because they aren’t selling at all.
I’m trying to figure out why people drink beer at all. All tastes nasty to me but Bud Light is a special level of disgusting. It is what I imagine rotten apple juice or three day old pee tastes like
The only thing that bothers me is that people went out to BUY the beer just to destroy it..... they need to understand that once they have your money, they got all they needed from you.
@@pandaman1968 That seems to be the new trend, hate everyone who doesn't instantly agree with you and your side. I hope people learn from this instead of being destroyed by it.
It’s not political. It’s just a person and you don’t like them for being LGBT. It’s a you-problem. You project politics onto a human being because you support politics that seek to erase people like her from history. Because you can’t comprehend an experience that doesn’t include you. Because you can’t think outside of yourself.
I just want to ask what makes this political? Am I missing something, is it somehow a political statement to be trans? Trans people have existed for a very very long time, so I don't grasp how it's political unless you make it so...
@@elizabethconley7976 Yes it completely is - just like how you wouldn't want religion to be a part of promoting our products, it should be fair that we keep people's personal choices and beliefs out of everyday items. It's a personal choice for a reason.
ALL the major beer companies have been sponsoring LGBTQ+ pride events for YEARS AND YEARS. What's baffling is why this one sponsored Insta post from a popular influencer, suddenly caught wind and became a movement in itself. Where was the anger for the past decades of Bud Light sponsoring pride events? Now suddenly it's a problem? The right-wing cancel culture is just so knee-jerk reactionary they'll jump onto any sudden bandwagon passing by without a single moment to think critically or investigate further
They lost that in market cap market capital up-and-down all the time, long-term this won’t affect them whatsoever people have short memories, and like to be dramatic and outraged over stupid things
@Aiman Maraidi because like anything else people will move on and slowly start to go back to it. I can guarantee you their cells will be back to normal within six months.
@@aaronlimitless that is not true. Budweiser has had a 17% decrease in store sales, 34% decrease in bar sales, adding up to a 21% decrease overall. Other beer brands have seen there sales increase by the same amount. This is not a normal "up and down" period. Each week the sales have continued to go down. The boycott is not slowing down, only speeding up. The simple fact is that the majority of americans do not believe that men can dress like a little girl and suddenly become female. The people who claim to believe this only do it because of peer pressure. The same liberal men who pretend to believe this crap would never have a relationship with one of this men pretending to be women. It is jusy virtue signalling. No one cared about these freaks until they went after children. Now people hate them, and the hate is well deserved.
I am unsure if Cris comment is positive or negative. "we have as a United force if we really want to do it." Yep, per 4:35 of this video, as a United Force, we can stand up against trans hate. We are all thankful Bud Light stock is up. It is vital that we keep the separation of church and state and not fall like religious nations often do. This is a beer company. Random religious extremists shouldn't be telling the business, that they don't run, who to sell to.
TWO MONTHS....this needs two months to show that inventory will not be renewed. The A-B machines keep pumping out bud light and eventually every storage space will be full. Warehouses, cubes, vans, you name it, storing "unsold" product. When the storage facilities are full...then what? Answer: shut down. That should take about 2 months. KEEP IT UP FOLKS
@@ninja.saywhat two months is a milepost to show what a lack of demand for the product, created an overstock crisis for bud light. Two months is what it will take have beer machine downtime. that's the goal...those lefty-lunatics cancel us for being biologically normal?....F-them, flip them on their heads and cancel them.
People didn’t stop drinking bud light because mulvany was sponsored. They stopped drinking it because the head of marketing pretty much said FU to Budweisers core supporters in an interview.
Ummm.... are you living under a rock? It's 100% because of that mentally ill man! Have you seen his videos pretending to be a young girl? Who in their right mind can support that insanity?
Source? I'm pretty sure he didn't say this to ALL their supporters, he said that directed exclusively towards right wing extremist snowlakes among them who can't handle seeing another person on a can...
Nah America has excellent beer in every state, but the cheap pilsner culture went mainstream early on and stuck long ago due to mass german immigration, a huge supply of wheat, and a massive demand for affordable beer. You get used to it, which is why it has unfortunately remained ubiquitous.
Let's give them 150 days. I expect their product to slow down, but not stop all together. Thus, some of the older beer will be sold. New orders will certainly decrease because it will be piling up in the stores. I can't wait to see 2nd quarter results.
I could never understand how anyone with functional taste buds could possibly enjoy ANY of their so called beers. I used to drive past their plant in Fairfield, CA in my way to and from work and the foul stench coming from that place was even worse than their beer.
It is my belief that these two executives were paid (probably a fortune) to keep their mouths shut about how far up this decision to endorse Mulvaney actually went. They probably signed nondisclosure agreements, and are set for life! Anheuser Busch has showed their true rainbow colors, and we as consumers should NEVER forget that!
I thought "streamline the marketing" meant a course correction after this incident. The impression I get is that Bud Light was trying to target certain demographics. One demographic they were trying to strengthen their reach is 20-year-olds, and 20-year-olds on the whole are a lot more into LGBT advocacy than older generations. I think some marketing executives were hoping that Mulvaney would reach one very specific segment of 20-year-olds, and didn't expect that it would go viral for all the wrong reasons. Thus, "streamline the marketing" could really just be code for "we're going back to basics and only doing marketing which appeals to every demographic and not target specific ones."
"despises them and their values" Ah yes their values including.... not letting trans women on beer ads? Funny from those same people I don't hear them getting upset about Hershey's using literal child slave labor. I guess their values don't include caring about child slavery 😂😂😂😂😂😂😂😂
@@haramsaddam238 What does them tasting like vomit have anything to do with what I said? My point was the people boycotting and "morally outraged" over Bud Light having a trans woman in an ad are not showing anywhere near the same kind of energy at Hershey's which partook in child slave labor.
@@SynthwavelLover if people were worried about child slavery or even African slavery they wouldn't use cell phones, laptops, electric vehicles or anything else that needs lithium.
@@extra4323 Nice job missing the point. The point is the boycotters are acting morally superior over Budweiser basically doing nothing while other companies, like Hershey's, have used child labor and they don't care. Way to miss the point. Christ.
Uhhhhh…..so you’re saying you want a person who fully resembles a man in every way, to the point that you couldn’t possibly know they were assigned female at birth, to use a ladies restroom because of what their birth certificate says…..essentially forcing men to use women’s restrooms, because you’re trying to protect “real women”? Way to go genius……🤪
And by “force” you mean just hire someone to advertise their product? I know a couple people who hate black people, maybe companies should stop hiring black people to advertise their products so we won’t force it on them
It’s very clear that Bud Light did not understand it’s large consumer base before making drastic changes to their brand. Beer was never meant to be diversified nor promoted itself as such. perhaps they were experiencing a decline either way, but the executives at Bud Light damaged the companies brand and at least someone at Bud Light is getting fired.
I think all companies should 1- Know your audience 2- Dont lose your current customers while chasing new ones. This must be the fault of the new math. Don't lose dollars chasing after nickels.
Yeah trans people existing and being in ads is apparently degeneracy but not child slave labor (companies like Hershey's have been apart of that) or damage to the environment, or you know anything that actually matters.
But if it was the Pope or Rick Warren or some other religious figure on that “canned dishwater” (love that description, BTW!) all we would hear about is “quit shoving your right wing conservative religious values down our throats!”
Weird nothing on VP marketing and what she said about consumers of Bud light. Interesting media pasted that whole part of VP marketing conversation, what a shame media fails to report all information.
The union were the traitors lol... they violated the federal agreement which created a voluntary union. The war turned USA into a tyranical prison state, in which no one can leave if their state rights are violated by a tyranical government, which was the entire concept of the USA.
It's not an "ad campaign". It was one sponsored Instagram post. It was nothing. A drop in the bucket of advertising expenditures and avenues. Absolutely hilarious that snowflakes have blown it so way out of proportion.
Intentionally went right over NBC News head. The VP of Marketing insulted her loyal customer base by being embarrassed by the customers that paid her salary. The “brand” evolved but it certainly did not elevate.
These Transphobes (TERFs) are gross. As a Trans WOMAN--- I love children. I absolutely love being around children. I have shown so many young woman, in bathrooms, the truth. Why are you people so afraid? Why do you worry about me being alone with your children? I have shown little girls so many wonderful things. Sure they are scared at first. Yes, they scream a little. But then they come around and see that trans is normal and not weird at all. We need full access to little children now. We are saving the world one small child at a time.
@@rachellandry3116right before the self deletion that happens with them more than any other group in the history of human life. Mental illness is sad,parading it as a great thing is even sadder.
It makes absolutely no sense as a brand move. It's like Starbucks suddenly saying "Here to help shed our far-left and progressive image is conservative commentator Alex Jones". Like... did you have to pick something so diametrically opposed to your core audience? Just, why?
My only comment is on what planet did they not see that MUCH OF THEIR BASE WOULD BE UPSET or at least enough to make it an issue? It just seems tone deaf, if they were caught of guard. I'm not saying they should or shouldn't have but it just seems odd they woulndnt have anticipated some blowback.
What blowback? In their latest earnings report they made $14.7 billion in revenue, and today their stock is trading at its 52-week high. I am starting to think this was genius marketing.
Why do you think they didn't? Why would you get access to that information? Why would the News have access to that information or be give it? Please do not assume the large business is stupid. 4:35 for more details.
1. why would a company do anything that would cause any blow back? 2. americans are dumb and forgetful, they will be drinking bud in no time. 3. BUD (stock symbol) might suffer for 1 or 2 qt. but 100% they won't remember next year.
@@LaynieRit's the same people who are making the most noise. Nobody has whined more than conservatives about changing those old stereotypes. And they probably won't stop either. What's the point?
Did the video advocate for trans rights, or did it just show a person? You watched it. Please advise. After all, it makes a huge difference, Right? Showing a person is not a form politics recognized in America. Moreover, why can't this company sell beer to other people? Again, are a religious extremist? Also, whole different picture if in the video she was advocating a political platform. You, did check, right? 4:35 for more details.
@@bluepradaanother thing that you all have to copt from the normal people not on the left? Snow flake,Karens,fact over feelings,and now the clown world. You all really can not create anything can ya. All you ever do is wait for someone to make something and for it to get popular,then you steal it and ruin it,like every saying,tv show,and movie. The left cant meme,build,create,improve,or think.
American has many mixed up people. Every strange thing imaginable is coming out into open. The American empire is definitely in decline. Similar pattern of internal confusion as happened in other empires in the bygone centuries. The decay always starts within.
I dont know how much this boycott is affecting Canada, but I work in a convenience store in Quebec and Bud Light is still flying off our shelves. The 20 pack box is all sold out. These are mostly older men that buy this brand.
Omg it's sick how people are threatened by trans! It is a person being celebrated! It's not about picking sides on a contraversial topic it shouldn't even be contraversial! Its someone being what they feel comfortable being and company recognizing them and helping other trans feel comfortabl. These comments are horrible and scary! How can you be so threatened, so shocked and so mad over someone being happy with themselves and having pride?
If the people of America are pushing back against this sort of thing, maybe these ideologies aren't as popular as people raging on Twitter might have us believe. Money speaks louder than internet banter.
I am watching this story from Germany. A new advertisement is not sufficient. Until this company issues a proper apology, I would never buy anything from Budweiser again, never.
Wouldn’t it be amazing..if the same people who are so angry…would show that much passion and anger towards our kids being shot in classrooms and the endless online predators that keeps growing and growing???
What would be even better is if they just completely shut the internet down....that would end 90% of the problems... Everyone would have to go back to PUTTING UP the money to advertise in magazines and newspapers......
I'm in Arkansas I'm a Democrat and IM A REAL WOMAN don't get it twisted that's how WOMEN feel WE ARE REAL WOMEN NOT BIRTHERS NOT BREAST FEEDING PEOPLE NOT CIS WE ARE REAL WOMEN ACKNOWLEDGE WHAT I WANT TO BE CALLED IF I ACKNOWLEDGE WHAT YOU WANT TO BE
Bud doesnt care about trans issues and bud doesnt care about conservative issues. Bud cares about money. They will align themselves with whatever side will make them money.
@@90000cg Sure. The biggest brewers on the planet are going bust because a few rednecks dumbos have stopped drinking one of their many brands for a week. Shares are pretty much where they where. Go check. Why is this different to the Nike boycott? The firm just posted record profits. So did Disney. Go woke, make a profit.
Same…I wonder who they thought would support this. I guess they do not know their target audience, Bud light may never bounce back from this…horrible business move
Some business schools will use this as a sample of epic marketing failures in the Marketing 101 courses. But not Wharton or Harvard - they will never mention it. In fact, if any student even asks about it, they will be kicked out of the class and expelled.
Olde English 800 my friend....or Colt 45....works every time....no matter what you are... Try this stuff called "Elephant Beer" if you can find it.....I assure you, you WILL get a buzz....
I stopped buying Bud Light as soon as I heard about this, switched over to Coors light. The fact the Bud Light, aka Anheuser-Bush, aka InBev have to date not responded to America is proof that I did the right thing.
This is another example of how social media does not reflect what really happens in the world
You're commenting about a social media post, on a social medias RUclips page, on a social media website
🎯
@@pbufh ah yes smooth marble brain man thinks he has a point only to verify the commenters original post.
AMEN!
People are tired of being lectured about politics and "social issues" by millionaires and multinational conglomerates... no one cares what a company's opinion is about a certain topic or what a movie star thinks.
Just sell the product you have to offer and shut up... it's not that difficult.
Thank you budlight....my father was a beer addict and only drank budlight and he saw the promotion and he hasnt taken a can since.
Spam
Thank your father for me. 👍
IN…the…bottle as well.
Geez! Who cares? If you like the beer, drink it. Getting all up in arms because a transgender person promotes it? You are the real loser.
He probably switched to Coors light like the rest of the bigots.
It's nice to see a beer company helping alcoholics to quit drinking.
😂
🤣 Amen
This comment had me laughing 😂 #boycottbudlight
😭😂😂😂
They not quit: they changed the beer.
All companies have to do to avoid this kind of crap is stay out of politics and social issues. They should be sticking to selling their products only and not pushing any agenda left or right.
Sales went up
@@ReneDescartes-uu4uv On the contrary
nah he's right , the boycott was a failure and people have forgotten about it @@gonzaloapestegui9421
So you think being a transgender person is a left/right issue. Did I get that right?
It’s not “politics and social issues”, it’s accepting people for who they are. If you’re a grown adult and you can’t manage to do that, I feel bad for you. Plus, bud light is crap.
It takes balls to be a woman these days 😢.
I see what u did there
LOL
😂😂😂
Ha ha ha ha ha ha ha ha
😂🤣🤣😭💀
We should have a trans model for all fast food restaurants. It will make America ‘healthy’ again 😂
That's not a bad idea. hahaha
Yeah like fast food is in America only, makes sense. 🐀
I mean have "HIS" face is great idea for sober testing XD
Wonderful idea!!!!!
Holy crap, you might actually have something here.
I never understood why a company would ever decide to pick sides to a controversial topic. It is almost like saying, how do we cut our customer base in half.
In this instance, "picking sides" means beers distributed to 400 individuals happened to include one person who happened to be transgender.
They thought that it's a good idea which will bring them more money. I'm so glad it turned to be the very oposite.
Theyre very dumb
@@rebeccamcphink4625 Nice balls bro
They have money on the brain. Not logic.
Thank God for people that still have common sense. This boycott is wonderful!!
God bless you.
@@esterbaque7757 🙏♥️
But let's be real, it's kind of silly. I've drank bud light for almost 20 years. I did it because it was a cheap, widely available beer. I didn't know who Dillion is, why his picture was on the can, and could still care less. For anyone to get this triggered over this is bizarre.
@@Frank_Reynolds__. Not Really. With all due respect, it's only bizarre to young, Godless human beings who have no basic sense of morals, ethics or family values. In other words, the "good" people within society understand the boycott very well, but the "bad" people don't, which actually makes perfect sense.
@@Frank_Reynolds__. you got it. people are angry for no reason
Bud light is not a hard beer to stop drinking.
It’s a sissy beer anyway.
@@blueabattoir It’s a PISSY beer anyway. there... fixed it for you
True, yet fake news is not mentioning the is a boycott against all Anheuser Busch products. And they are losing sales across the board period. Not just bud lite 😂.
*research operation mockingbird + sinclair soldiers*
Drink Voodoos IPA
The real problem here is that companies feel the need to take a position on any of this stuff. Just sell beer. Shut up, and sell beer. When someone asks if your company is inclusive, your answer should be "We have no position on that either way, because it doesn't matter for making beer. We hire based on merit and qualification alone."
See your last sentence.....I think that's what they did.
Cool story assclown
@@StarTrekFan4Life No, they didn't. According to the story, they were celebrating her first year of transition.
These companies are trying to dictate reality while aiding and abetting the Elitists in their power grab to usher in dystopian tyranny.
Hey guys, CNBC put out a video politicizing the boycott as a "conservative" boycott. Don't let them get away with it ! Issue your retort.
What bothers me most is that there are "influencers".
I’ve no idea who they are influencing! Probably people who don’t have a brain to think for themselves!
Same. It all happened so fast. Within like 2 years national news outlets were using the term influencer in their broadcasts
there are always going to be Influencers. Jesus Christ and Rupert Murdoch are very successful
All influencers needed to be arrested and sent to Russia. NONE of them has EVER influenced anyone to do ANYTHING of ANY value...
Right? Stupidest thing I've ever heard, basically people to stupid to do real work sit in their basement and for some reason companies are dumb enough to pay them.
"If you try to be too young and too hip, you lose your base," said Tony Ponturo, a former Anheuser-Busch senior marketing executive. "They'll say, 'That's not my Budweiser anymore.' You have to start with a message that resounds with a new generation of people but doesn't throw off the core drinker."
(2014 article) This guy knew marketing... they should have listened to him.
And they probably dismiss this advice cause he is nothing but a powerful old white man.
As someone who majored in marketing, I could see this coming from a mile away. There’s a reason understanding demographics and how they behave is vital for success. There’s nothing wrong with marketing products to other demographics as that’s the nature of business, but when you do things that rewrite your company’s values and alienate your target audience, then your customers are going to be upset
You don't have to major in marketing to know. Dylan is not core customer. And the core customer is not happy with this grooming of children with this mentally ill crap
It really seems like someone had to have been aware of the backlash. This is all conservatives have been talking about in the last few weeks. Meanwhile no one knows whats happening with the trump indictment.
A cashier at a gas station could tell you this was gonna backfire
Yeah, but when your target audience is shrinking and will turn on you for targeting anyone that isn't them, you either have to pull off the bandaid or fail.
@@sheryljeanne I suppose not because any person with a brain could immediately guess that Dylan is the polar opposite of what comes to mind when you think of the target demographic for been drinkers. It also doesn’t help how he mocks women on his social media platforms, acts like a little girl, and tries to normalize this behavior. Lots of beer drinkers don’t want a spokesperson like that.
Props to dylan mulvaney for ending alcoholism 💀💀
Except he didn't sweetie. You playing Pretend like he did is no different than his costume....
@@nukacola3795 **she/her :)
@@ariesfairy4444 Man in a dress
@@richcampbell6808 **woman in a dress :D
@@ariesfairy4444 Take your medication 💊
Calling Bud Light Beer is a crime against Beer in general 🍻
As someone who was stationed in Germany and got to know what real beer tastes like, I can attest this comment to be true.
In Germany it would literally violate beer purity laws.
Um it’s called beverage dysphoria and you really need to educate yourself about the obstacles some progressive brands face day-to-day
😂
@@jennetal.984 You say what now?
I work at a restaurant in the same building as a gas station so I personally know all the gas station workers. Every employee at the station said they had to cancel bud light orders for the past 2 weeks because they aren’t selling at all.
Wait. People still drink Bud light? Wow
I know right? These so called real men are so outraged and yet they drink light beer like a teenage girl.
Pretty sure it was the MOST popular beer in America, at least before this controversy.
They do. A very small percent of deplorables.
@@rooster1012 should they drink budweiser? it's from the same company lol
I’m trying to figure out why people drink beer at all. All tastes nasty to me but Bud Light is a special level of disgusting. It is what I imagine rotten apple juice or three day old pee tastes like
The White House chick saying Dylan was “enjoying” the beer. Hilarious. Just the money, not the beer. Clueless.
Budlight sucks. No sane person "enjoys" budlight. It's always about the money. She got paid, the idiots who drink it are broke.
How do you know what beer she likes? Are you a personal friend or something?
@@sharimeline3077 He*
@@sfox84 the effort you gotta make just to be disrespectful. its sad. 😕
Nothing truthful ever comes from the White House
The only thing that bothers me is that people went out to BUY the beer just to destroy it..... they need to understand that once they have your money, they got all they needed from you.
Unless they already had it
Not really if it was that simple then businesses would never fail
Nobody did that… nobody is buying and destroying.
That's how rapid acceleration of the sales decline works
Dude they destroyed the beers they already had purchased before the ad came out. Use your brain.
I live in Spain, and as an American I am embarrassed of what is happening to our once great country. A man parading as a women, unreal.
I‘m living in Germany and could not agree more! It’s a trainwreck looking at this from the outside
He’s actually pretending to be more like a child, it’s gross and I don’t understand how it’s not looked at as a mental illness.
As an American, I apologize for what we have done
It's not so much them parading as women, but more of calling themselves REAL women
democrats have ruined it
One day in the future they will teach this at university marketing course showing how NOT to market a business
@@pandaman1968 That seems to be the new trend, hate everyone who doesn't instantly agree with you and your side. I hope people learn from this instead of being destroyed by it.
@@pandaman1968 left have been cancelling, this is the only right cancel that worked.
🤣 Trust me, this will be the right thing in the long run
@@shaunobrien6425 😅 Says the guy that hates trans people because it doesn't "instantly agree with" him.
@@pandaman1968 it definitely will not pale in comparison
Some people want a drink, not politics.
Why did this even happen in the first place?
It happened because some fragile transphobes can't handle drinking the same lite beer as a trans person.
It’s not political. It’s just a person and you don’t like them for being LGBT. It’s a you-problem. You project politics onto a human being because you support politics that seek to erase people like her from history. Because you can’t comprehend an experience that doesn’t include you. Because you can’t think outside of yourself.
Because we're all talking about it still, meaning it's working.
@@FireThemAll You sound triggered. Realizing how deeply you’re in denial can be uncomfortable, but we’re rooting for you!
@ANIMATION WEB 3 bc Dylan isn’t trans he’s a grifter .
This is like having Andrew Tate partnering with Sephora
There is nothing wrong with Andrew tate
@@pbufh Everything wrong is Andrew Tate
@@ELFanatic name 1 thing
Lol waiting for it
@@Flat_Earth_Sophia same still waiting on the comment lol tryinig to find a wrong in andrew tate...
I bet Dylan never heard of Bud Light until the commercial
I like how Bud Light is trying everything to get customers except improving their actual product 😅
Guess you missed the part about their stocks being up.
They can't really improve their product, they're in the beverage industry.
Sry as european why is ist name bud Light? Wahta foes Light mean? Its beer. What you guys mean with Light? Is more water then beer?
@@pipo4158 less calories in the beer
*research operation mockingbird + sinclair soldiers*
A MAN IN DRESS IS A MAN IN DRESS NOT A WOMAN
I have listened to trans people discuss this and they nailed it.
Dylan is trans, he's not a woman.
To be fair, this is what happens when you try bringing politics into products. Regardless of which side it is, there will be fallout.
I just want to ask what makes this political? Am I missing something, is it somehow a political statement to be trans? Trans people have existed for a very very long time, so I don't grasp how it's political unless you make it so...
@@pandaman1968 you need to fix your comment. I don't need the visualization of you drinking from Mr. Veiney
@@elizabethconley7976 Yes it completely is - just like how you wouldn't want religion to be a part of promoting our products, it should be fair that we keep people's personal choices and beliefs out of everyday items. It's a personal choice for a reason.
@@adityaprabhu6 but religious people get brand deals every day. What you said doesn’t make any sense.
ALL the major beer companies have been sponsoring LGBTQ+ pride events for YEARS AND YEARS. What's baffling is why this one sponsored Insta post from a popular influencer, suddenly caught wind and became a movement in itself. Where was the anger for the past decades of Bud Light sponsoring pride events? Now suddenly it's a problem? The right-wing cancel culture is just so knee-jerk reactionary they'll jump onto any sudden bandwagon passing by without a single moment to think critically or investigate further
Don't you know by now? The bravest women in the world are men.
The stock is for all AH beers not just Bud Light. Still lost 9.7 billion and counting
They lost that in market cap market capital up-and-down all the time, long-term this won’t affect them whatsoever people have short memories, and like to be dramatic and outraged over stupid things
@Aiman Maraidi because like anything else people will move on and slowly start to go back to it. I can guarantee you their cells will be back to normal within six months.
@@aaronlimitless that is not true. Budweiser has had a 17% decrease in store sales, 34% decrease in bar sales, adding up to a 21% decrease overall. Other beer brands have seen there sales increase by the same amount. This is not a normal "up and down" period. Each week the sales have continued to go down. The boycott is not slowing down, only speeding up. The simple fact is that the majority of americans do not believe that men can dress like a little girl and suddenly become female. The people who claim to believe this only do it because of peer pressure. The same liberal men who pretend to believe this crap would never have a relationship with one of this men pretending to be women. It is jusy virtue signalling. No one cared about these freaks until they went after children. Now people hate them, and the hate is well deserved.
@Aiman Maraidi Gee I don’t know why were they drinking Bud Light to begin with.
@@aaronlimitlesswrong loser lololol
This shows how much power we have as a United force if we really want to do it.
That's what people said about boycotting the NFL for supporting anthem kneelers......NFL is still going.
Lol! You're name is one letter off from cis.
Guess you didn’t watch the whole video as the stock reported a 52 week high.
@@thefox47545 Theres one NFL, theres a whole lotta beer.
I am unsure if Cris comment is positive or negative. "we have as a United force if we really want to do it." Yep, per 4:35 of this video, as a United Force, we can stand up against trans hate. We are all thankful Bud Light stock is up. It is vital that we keep the separation of church and state and not fall like religious nations often do. This is a beer company. Random religious extremists shouldn't be telling the business, that they don't run, who to sell to.
"Made adjustments to streamline the structure of our marketing" = We fired people
If I cost the Company I worked for Billions I would be fired, not on a Leave.
“Leave of absence” is their new term for “fired.” I can assure you that dumb liberal b**** will not be returning to her job there.
AB haven’t lost anything. All they need to do is a Stock Buyback
Or dead! Hahahaha!
Meanwhile, the govt continues to fail to balance a federal budget and focus on non-issues. This country will destroy itself.
its more fun the harass people then do work
It's already destroyed.
Do you mean Ron's stupid fight against "woke" which he can't even define yet still gets owned by disney? Yeah, some of the gov is stupid.
Already gone
@@ELFanatic Woke is branding people bigots and "religious extremists" because they don't believe men can magically become women.
TWO MONTHS....this needs two months to show that inventory will not be renewed. The A-B machines keep pumping out bud light and eventually every storage space will be full. Warehouses, cubes, vans, you name it, storing "unsold" product. When the storage facilities are full...then what? Answer: shut down. That should take about 2 months. KEEP IT UP FOLKS
Exactly, most of these libs think this will just blow over and have no clue how business works.
Longer than that. When they can't move a product, they need to start going out of business.
I agree...about two solid months should just about do it..........
2 months? why not keep it permanent 😎
@@ninja.saywhat two months is a milepost to show what a lack of demand for the product, created an overstock crisis for bud light. Two months is what it will take have beer machine downtime. that's the goal...those lefty-lunatics cancel us for being biologically normal?....F-them, flip them on their heads and cancel them.
People didn’t stop drinking bud light because mulvany was sponsored. They stopped drinking it because the head of marketing pretty much said FU to Budweisers core supporters in an interview.
That's my position. I don't care about the yay-me can.
I agree.
Ummm.... are you living under a rock? It's 100% because of that mentally ill man! Have you seen his videos pretending to be a young girl? Who in their right mind can support that insanity?
I mean, the core supporters are kind of idiots, so no loss there.
Source? I'm pretty sure he didn't say this to ALL their supporters, he said that directed exclusively towards right wing extremist snowlakes among them who can't handle seeing another person on a can...
I've been told by friends here in Aus that all American beer tast like wet cardboard, The nicest beer I've tasted is from Germany
Not all of their beer is crap. If you like heavy hop flavor they do some great beers. Bud is like drinking Ybarra River water 🤢
Nah America has excellent beer in every state, but the cheap pilsner culture went mainstream early on and stuck long ago due to mass german immigration, a huge supply of wheat, and a massive demand for affordable beer. You get used to it, which is why it has unfortunately remained ubiquitous.
There's wonderful craft beers all across America, best I've had from across the world. Yuengling is a fine beer itself, so is Shiner.
Tell your friends they are wankers. But I did like VB.
USA has a lot of great beer. German beer tastes like rusty water.
Dry a Daisy Cutter if you can find one.
What I don't understand is why are they buying cans destroy them. Isn't the company still getting money no matter what you do with them?
stupidity is bewildering at times..
Nobody’s buying cans and destroying them
Kid rock literally shot a few 30 packs in this video…
It's beer they already had, that's the point.
More than likely they already had bought them before finding out about what happened.
No more bud light!!
Wahhh
So happy this is happening. Great lessons to these companies
Agree
Dylan Mole-veiny even mocked people who watch Basketball its like hes trying on purpose to alienate more people
This is in a way like the whole Gillette situation
except this one is for good .
This will be bigger
Never even heard of it. So yeah, probably pretty close to the same thing.
@@ELFanatic Gillette is worth less today than it was 10 years ago😂
These things never last. Remember all the conservative snowflakes boycotting target because they made their restrooms gender neutral. Probably not.
Guys, i'm getting the feeling that this isn't just about the beer can...
Geeze, ya think? Did you hear the VP of Marketing trash her core customers? Maybe you should.
@@kaileim970 have you ever heard of the word "facetiousness"?
VP of marketing said customers were too fratty and she attacked men.
@@kevinpro6483do you feel threatened then?
@@BigBadJerryRogers not personally, but a VP of marketings job is to bring in customers, not drive them away.
Thank you for standing up for real women🎉
You'll know how bad it is in about 100 days, that's when they have to take back their products due to overdate status, that is when it hurts them.
Let's give them 150 days. I expect their product to slow down, but not stop all together. Thus, some of the older beer will be sold. New orders will certainly decrease because it will be piling up in the stores. I can't wait to see 2nd quarter results.
@@cherryjuice9946lol
I could never understand how anyone with functional taste buds could possibly enjoy ANY of their so called beers. I used to drive past their plant in Fairfield, CA in my way to and from work and the foul stench coming from that place was even worse than their beer.
I mean I always enjoyed seeing it on the side of the road. It was a consistent landmark in my trip up north.
Cheap buzz my friend.
It's meant to be a replacement of water
The tide has turned. Keep pushing
It is my belief that these two executives were paid (probably a fortune) to keep their mouths shut about how far up this decision to endorse Mulvaney actually went. They probably signed nondisclosure agreements, and are set for life! Anheuser Busch has showed their true rainbow colors, and we as consumers should NEVER forget that!
AB didn't need "to streamline their marketing", they needed to stay in their friggin' lane in the first place!
They drove on the wrong side of the road and got run over.
🎯
I thought "streamline the marketing" meant a course correction after this incident. The impression I get is that Bud Light was trying to target certain demographics. One demographic they were trying to strengthen their reach is 20-year-olds, and 20-year-olds on the whole are a lot more into LGBT advocacy than older generations. I think some marketing executives were hoping that Mulvaney would reach one very specific segment of 20-year-olds, and didn't expect that it would go viral for all the wrong reasons. Thus, "streamline the marketing" could really just be code for "we're going back to basics and only doing marketing which appeals to every demographic and not target specific ones."
@@bgm769-g2k too late to streamline. They done
Nike and Tampax should be next!
Correction- Budweiser WAS in the business of bringing people together.
Use the correct pronoun for Dylan. I am a biological woman and I feel offended that people call him a her.
😂😂😂😂
I love internet wildfires. This one especially is no exception.
This is more than a wildfire. Budweiser has gone completely Woke. Do you agree?
-research operation mockingbird + sinclair soldiers-
You know its bad when the MSM can't lie anymore haha😂
Bahaha
You can't shame people into spending money on a company that despises them and their values, welcome to capitalism 😂
"despises them and their values"
Ah yes their values including.... not letting trans women on beer ads? Funny from those same people I don't hear them getting upset about Hershey's using literal child slave labor. I guess their values don't include caring about child slavery 😂😂😂😂😂😂😂😂
@@SynthwavelLover Both bud lite and hersheys taste like vomit so I don’t get your point
@@haramsaddam238 What does them tasting like vomit have anything to do with what I said?
My point was the people boycotting and "morally outraged" over Bud Light having a trans woman in an ad are not showing anywhere near the same kind of energy at Hershey's which partook in child slave labor.
@@SynthwavelLover if people were worried about child slavery or even African slavery they wouldn't use cell phones, laptops, electric vehicles or anything else that needs lithium.
@@extra4323 Nice job missing the point. The point is the boycotters are acting morally superior over Budweiser basically doing nothing while other companies, like Hershey's, have used child labor and they don't care. Way to miss the point. Christ.
You mean “HIM” let’s stop getting things wrong here! Let’s stop pretending. This is real life
It's not just a boycott... it's a MANCOTT. Real men protecting real women and it's glorious.
I love democracy and people supporting women
Uhhhhh…..so you’re saying you want a person who fully resembles a man in every way, to the point that you couldn’t possibly know they were assigned female at birth, to use a ladies restroom because of what their birth certificate says…..essentially forcing men to use women’s restrooms, because you’re trying to protect “real women”?
Way to go genius……🤪
@@FireGlitch women shouldn’t vote tho
That's men protecting their manhood.
We’re just not sure why we all have to be a part of the madness.. nobody’s against anything but don’t force that on us.
Exactly
And by “force” you mean just hire someone to advertise their product?
I know a couple people who hate black people, maybe companies should stop hiring black people to advertise their products so we won’t force it on them
It’s very clear that Bud Light did not understand it’s large consumer base before making drastic changes to their brand. Beer was never meant to be diversified nor promoted itself as such. perhaps they were experiencing a decline either way, but the executives at Bud Light damaged the companies brand and at least someone at Bud Light is getting fired.
I think all companies should 1- Know your audience 2- Dont lose your current customers while chasing new ones.
This must be the fault of the new math. Don't lose dollars chasing after nickels.
It appears that Bud's customer base is signaling they want no part of this massive corporate push for degeneracy.
Yeah trans people existing and being in ads is apparently degeneracy but not child slave labor (companies like Hershey's have been apart of that) or damage to the environment, or you know anything that actually matters.
We're fighting over who's face is on canned dish-water now? What a time to be alive.
Canned dish water is about the best description of Bud Light I’ve heard.
But if it was the Pope or Rick Warren or some other religious figure on that “canned dishwater” (love that description, BTW!) all we would hear about is “quit shoving your right wing conservative religious values down our throats!”
Who's fighting sweetie ?
You have only seen people decided what they consume. How does that confuse you
This is a insult to dish water .
because the face on the can carries an audience....
You’re not America’s “signature brand”. Stop saying that over and over again
Weird nothing on VP marketing and what she said about consumers of Bud light. Interesting media pasted that whole part of VP marketing conversation, what a shame media fails to report all information.
Fun fact, the company was started by a Union army veteran after the traitors were ctushed.
The union were the traitors lol... they violated the federal agreement which created a voluntary union. The war turned USA into a tyranical prison state, in which no one can leave if their state rights are violated by a tyranical government, which was the entire concept of the USA.
Fun fact, you're probably dating a minor.
I’m sure he would love that his company is represented by eunuchs in a failing futuristic dystopia he likely wouldn’t be able to comprehend
@@haramsaddam238 Dude, that's so 2 days ago. Tucker's off the air now.
@@g-man8980 and that's when I switched to Yuengling. They had a brief partnership with Molson Coors but they are back to being American owned
Do not relent, never surrender. Keep it up!
Do Nike next!!!
Bud light did something great they boosted Miller lite sales without them having to spend on advertising
I buy Coors
They should send them a bouquet of flowers.
So not one person from AB said, "Is this a good idea?", when pitching this ad campaign?
It's not an "ad campaign". It was one sponsored Instagram post. It was nothing. A drop in the bucket of advertising expenditures and avenues. Absolutely hilarious that snowflakes have blown it so way out of proportion.
It was something alright. And the VP made it worse.
Intentionally went right over NBC News head. The VP of Marketing insulted her loyal customer base by being embarrassed by the customers that paid her salary. The “brand” evolved but it certainly did not elevate.
These Transphobes (TERFs) are gross. As a Trans WOMAN--- I love children. I absolutely love being around children. I have shown so many young woman, in bathrooms, the truth. Why are you people so afraid? Why do you worry about me being alone with your children? I have shown little girls so many wonderful things. Sure they are scared at first. Yes, they scream a little. But then they come around and see that trans is normal and not weird at all. We need full access to little children now. We are saving the world one small child at a time.
The manager who did this need to be fired
That image of Dylan Mulvaney on the can is creepy. I'm surprised he's not more vocal about that.
Because it’s accurate
Maybe his mouth is full😂
Said they tried to get a hold of "THEY/ THEM"... maybe each one of "THEM" has a different number??
thats the face of pure trans joy!
@@rachellandry3116right before the self deletion that happens with them more than any other group in the history of human life. Mental illness is sad,parading it as a great thing is even sadder.
It makes absolutely no sense as a brand move. It's like Starbucks suddenly saying "Here to help shed our far-left and progressive image is conservative commentator Alex Jones". Like... did you have to pick something so diametrically opposed to your core audience? Just, why?
the fact they called the majority of their customer base "out of touch" and "frat boys" didnt help either......
I don’t even drink bud light , it’s not even in my top 10 choices when I go out to drink. But I’m glad they are getting tortured for doing this
He is NOT A WOMAN.
My only comment is on what planet did they not see that MUCH OF THEIR BASE WOULD BE UPSET or at least enough to make it an issue? It just seems tone deaf, if they were caught of guard. I'm not saying they should or shouldn't have but it just seems odd they woulndnt have anticipated some blowback.
Aw, feelings.
What blowback? In their latest earnings report they made $14.7 billion in revenue, and today their stock is trading at its 52-week high. I am starting to think this was genius marketing.
Why do you think they didn't? Why would you get access to that information? Why would the News have access to that information or be give it? Please do not assume the large business is stupid. 4:35 for more details.
1. why would a company do anything that would cause any blow back? 2. americans are dumb and forgetful, they will be drinking bud in no time. 3. BUD (stock symbol) might suffer for 1 or 2 qt. but 100% they won't remember next year.
@@AugustBanks the effects won’t be seen immediately. Will be interesting to see the reports a few months from now
Hillbilly's are such a total kcufing embarrassment
Sure thing sissy-boy! When you entering girlhood??
shooting food and resurrecting kid rock, certainly not a wise decision for a culture
Shooting a can with a transgender image is fixing it. Putting a new hole where one didn't exist.
Yes let's focus on the real issues.
@@LaynieRit's the same people who are making the most noise. Nobody has whined more than conservatives about changing those old stereotypes. And they probably won't stop either. What's the point?
@@LaynieRYes I agree. I will never again buy that pancake mix .or the syrup. I ate a lot of aunt Jamima why go Woke? Sickening
Dylan is NOT A WOMAN.
Thinking that catering to less than 1% of the population would have a large impact on sales. smh
But but, think of the virtue signaling points the Anheuser-Busch management team would have got.
Keep political views out of marketing your product
Then forbid companies from donating to campaigns and lobbying Congress.
Did the video advocate for trans rights, or did it just show a person? You watched it. Please advise. After all, it makes a huge difference, Right? Showing a person is not a form politics recognized in America. Moreover, why can't this company sell beer to other people? Again, are a religious extremist? Also, whole different picture if in the video she was advocating a political platform. You, did check, right? 4:35 for more details.
Bud Light is advertising to a tiny corner of the internet instead of real life consumers. You could call this a big brain moment
Someone is gonna attempt to burn that factory down if they don’t stop lol
Keep it up, guys. 👏👏👏
@Blue Prada guys= goys
@Blue Prada awww, cry harder anti American liberal
@@bluepradaanother thing that you all have to copt from the normal people not on the left? Snow flake,Karens,fact over feelings,and now the clown world. You all really can not create anything can ya. All you ever do is wait for someone to make something and for it to get popular,then you steal it and ruin it,like every saying,tv show,and movie. The left cant meme,build,create,improve,or think.
-research operation mockingbird + sinclair soldiers-
in my country, company usually hire beautiful woman or handsome man to represent their products.
America is weird AF
You said it. "Beautiful woman or handsome man..." not, "Beautiful women-man or handsome man-women."
American has many mixed up people. Every strange thing imaginable is coming out into open. The American empire is definitely in decline. Similar pattern of internal confusion as happened in other empires in the bygone centuries.
The decay always starts within.
Cultural Marxism. Also gender bending is nothing new. It often precedes the end of a godless decadent empire.
It's not a boycott. It's a divorce
I dont know how much this boycott is affecting Canada, but I work in a convenience store in Quebec and Bud Light is still flying off our shelves. The 20 pack box is all sold out. These are mostly older men that buy this brand.
Bud Light flying off the shelf in Quebec? LOL. I guess they were just pretending to have good taste and culture all along.
Because Canadians TEND to be more grownup and mature than beta male ‘Mericans.
“We have got to nail down that Quebec market!” said no one ever.
Do the older men like to play "dress up"?
@@dancalmpeaceful3903 Yes, it's called autogynephilia.
Omg it's sick how people are threatened by trans! It is a person being celebrated! It's not about picking sides on a contraversial topic it shouldn't even be contraversial! Its someone being what they feel comfortable being and company recognizing them and helping other trans feel comfortabl. These comments are horrible and scary! How can you be so threatened, so shocked and so mad over someone being happy with themselves and having pride?
Stop it, get some help
@@davko3100get help for what?
@@davko3100 Get some help.
@@nighttec5339their delusions
I’m sorry to tell you this but you cannot yasslight other men into believing a man is a woman. 💀
@@TheRealHelvetica yasslight
If the people of America are pushing back against this sort of thing, maybe these ideologies aren't as popular as people raging on Twitter might have us believe. Money speaks louder than internet banter.
If trans is an ideology, then so is all gender, which is only proving the point that's gender is an social construct.
I am watching this story from Germany. A new advertisement is not sufficient. Until this company issues a proper apology, I would never buy anything from Budweiser again, never.
Wouldn’t it be amazing..if the same people who are so angry…would show that much passion and anger towards our kids being shot in classrooms and the endless online predators that keeps growing and growing???
What happened to us?? We live in such a great country and fear each other!!
Great point!
Hey guys, CNBC put out a video politicizing the boycott as a "conservative" boycott. Don't let them get away with it ! Issue your retort.
What would be even better is if they just completely shut the internet down....that would end 90% of the problems... Everyone would have to go back to PUTTING UP the money to advertise in magazines and newspapers......
Um, we are. The last shooter was trans and lgbt is doing most of the grooming online nowadays. Lol.
Not about loosing money. It’s about pushing the agenda
Equality is an agenda?
One you’re opposed to?
@@moonshoes11 how’s that equality ?
@@lightyagami5317
How isn’t it?
@@moonshoes11 how’s not wanting Dylan who benefit off appropriating women and in my opinion a fake trans opposed to equality
Lol Mulvaney single handedly becoming the most hated person in America, almost at Biden’s status.
Let’s go Dylan
Calling Bud light a beer is like saying Subway makes the best subs! 🤣🤣
Everyone knows that Electric Boat makes the best Subs 😀
I went to subway yesterday and it was really good tho 😂
Sara sanders jumped on that grifter bandwagon quick, didn’t she! 🤦♂️
St. Bernard Sanders is a better spokes person for dog food.
I'm in Arkansas I'm a Democrat and IM A REAL WOMAN don't get it twisted that's how WOMEN feel WE ARE REAL WOMEN NOT BIRTHERS NOT BREAST FEEDING PEOPLE NOT CIS WE ARE REAL WOMEN ACKNOWLEDGE WHAT I WANT TO BE CALLED IF I ACKNOWLEDGE WHAT YOU WANT TO BE
I still don't really get it. You don't have to like everything a company does, there's no way they can always please everyone. Calm down and move on.
Nah, they need to stop pushing political agendas. People have a right to vote with their dollars.
What don't you get? The old customers are calm and have moved on - to other beer brands. Job done.
Calm down, huh? That’s what we tried to tell you about Aunt Jemima’s Syrup and Uncle Ben’s Rice. Hurts, doesn’t it?
They had the market share and torched it
@AnIdiotMakesThings Smh, stop projecting. Not everyone shares your twisted mind.
Bud doesnt care about trans issues and bud doesnt care about conservative issues. Bud cares about money. They will align themselves with whatever side will make them money.
Was at a minor league baseball game yesterday, lots of beer customers there and I didn't see anyone there drinking Bud Light
Sure and a few months back they were buning their Nike's, who just posted record profits.
This one may be different
@@90000cg Sure. The biggest brewers on the planet are going bust because a few rednecks dumbos have stopped drinking one of their many brands for a week. Shares are pretty much where they where. Go check. Why is this different to the Nike boycott? The firm just posted record profits. So did Disney.
Go woke, make a profit.
I'm really curious, just from a mktg standpoint, what their process was from idea to the VP resigning. Case study.
ESG pandering while attempting to fly under customer radar by using social media. When you understand ESG everything becomes clear.
Same…I wonder who they thought would support this. I guess they do not know their target audience, Bud light may never bounce back from this…horrible business move
Some business schools will use this as a sample of epic marketing failures in the Marketing 101 courses. But not Wharton or Harvard - they will never mention it. In fact, if any student even asks about it, they will be kicked out of the class and expelled.
She’s from Wharton, isn’t she?
Ivy League bubble
Why drink bud light when you could drink king cobra or hurricane and actually get drunk drinking it
Stopped drinking hurricanes cause they're owned by anhouser busch
Olde English 800 my friend....or Colt 45....works every time....no matter what you are... Try this stuff called "Elephant Beer" if you can find it.....I assure you, you WILL get a buzz....
I stopped buying Bud Light as soon as I heard about this, switched over to Coors light. The fact the Bud Light, aka Anheuser-Bush, aka InBev have to date not responded to America is proof that I did the right thing.