This study speaks volumes. I was doing the how are you opening and would constantly get hung up on or a “not interested”. The pattern interrupt has brought those numbers up a ton for me.
📈Conversion Framework 📈 ⒈) Select the Best Opening Line: Start with the 1st place opener ("Hi John... you're going to hate me...") as it has the highest success rate (88.6%). Test variations of this to tailor for your style. 2.) Set a Consistent Daily Goal: Bad at Sales: Target 220-250 contacts/day to cover ~660 contacts/month. Good at Sales: Target 80-100 contacts/day to cover ~480 contacts/month. 3.) Focus on Quality: Improve your sales skill to move from 30% contact-to-conversation ratio to 80%. Invest time in practicing objection handling, improving pitch delivery, and increasing engagement. 4.) Allocate Time: Depending on your "sales skill" level, adjust daily calling hours: Bad at Sales: Allocate ~6-9 hours/day. Good at Sales: Allocate ~2-4 hours/day. 5.) Track Metrics: Use a CRM to monitor: •Contacts per hour •Conversations per hour •Lead-to-appointment ratio •Conversion rates (appointments to deals)
I was in various sales jobs throughout my career. Here's the Q I asked religiously and it worked for me whether I was selling a product or a service and that included "conceptual" sales. To the owner/propeietor of the business: "If I can save you time, money or aggrevation, would you give me 10 minutes of your time in your office?" There's not a business in the world or a business owner who doesn't have one of those issues to resolve.
Bro , I think you may have just single handedly caused a breakthrough. I came out the gates ready to go this morning and test this thinking nothing of it BUT people started opening up, laughing, and being patient with me immediately. like 8/10 on the first go and two of them were wrong numbers. This is a golden nugget to be locked away in a vault lol thank you
It's been 2 years since our interview & you are still one of the only few who speaks the TRUTH!! Literally, if you do what Brandon says and internalize the script you will have success! But.... you have to MAKE THE CALLS! Thank you for everything, you've had such a huge positive impact on the growth of my business :)
Your stuff works, man. I used to work as a cold caller for over 2 years... And I remember watching your videos on repeat before my shift. I've closed multiple deals because of the stuff you teach out here (for free). Thanks, man. You're the best.
Hello, May I ask why did you stop working as a cold caller if you did a good job? You didn't like it, it wasn't good pay or the season is something else?
Love this. I want to use this in my D2D work. This is a variation of minimize in order to magnify. It gives me a way to loveably minimize my likability so the prospect will want to magnify my likability. I love it, can't wait to use it.😊😊❤
Killer study and great info all the way through. I LOVE "calling out of the blue", I've proven that type of language to work for virtually any calling. I HATE the "would you hate me" language :) . All of that said, THIS: "Hey Brandon, I know I'm calling you out of the blue, but the good news is I'm not selling anything...." It lowers their guard, AND creates curiosity. Feel free to try it!
Hi Brandon! Thank you so much for the content. I want to tell you that I started using your cold calling openers, and have been complimented on the approach at least four times in two days. I also have had conversations and leads begin because of the initial approach! Thank you so much for your content!
@@BrandonMulrenin I am going to contact you soon about hiring you as a coach because I love your approach. In fact, I had one person say, "Normally I just hang up because people go into their pitch immediately, but your opening line was great and it grabbed my attention that you were someone different."
I use the opener that you had at number 2 and from the 1st day I started prospecting and I didn’t do the math but your right that most people let me get past the opener/ first question. And had 1 appointment set and met my first week. And I doubled it my second week. Plus I have multiple buyers.
10000% I've been using this for years. Permission based openers are by far the best cold call strategy I've ever used... does take practice, knowing your tonality and having a solid "hear me out" offer to your market, but I get my pitch out 80% of the time and my apt ratio is at least 40-50% depending on the service, offer and industry... I don't like cold calling so I do my best to make that time the best return possible. and I test offers with SMS or voicemail drops.
This is so good. I’m choosing my brokerage this week as a newly licensed broker. I’m going to do this immediately! I have a sales background, but this script is gold and numbers don’t lie!!! Thank you so much for this.
This is so true. The main reason I would rather hang up or not even answer the call is because I hate dealing with pushy people. These lines show so much care for the persons time and respect for their autonomy that they just feel obligated to hear what you have to say.
Negative phrasing is a genius way to get what you want in sales. For example, a seller says "I am talking with other Realtors", don't say "well they don't know the market like I do.." or be defensive. It's funny when you say "That's a great idea! I'd do the same thing. Matter fact I'd talk to as many as I can if I were you." and it's interesting how they'll switch up their tune and start saying, "oh no I'm too busy for that.. look why don't we"
Thank you. That was great. I’m in the Insurance business and I get so many people hanging up right away. I’m going to try your script this afternoon. Again Thank you for the advice you have given me. I’m going to forward your information to and other info to a Huge number of Insurance Agents and Brokers.
Completely agree. Too often is there clickbait with other “coaches” who put out controversial content just to entice views and viewer interaction for the algorithm but Brandon actually has meaningful value.
Actually, you got ten sentences, with statistics to convey the efficacy and some tips and tricks along the way. I can't imagine you'll ever be successful with that attitude.
I typically don't get a lot of cold calls, but I do get a lot of cold messages. Whenever someone just says "Hello" or asks "How are you" I immediately disqualify them from working with me. I'm sorry but if you have that much time to waste on useless small talk that you don't really care about, I don't really trust you're the professional I'm looking for :)
So many other factors involved, call display, callers voice toneaccent, customers bias and feelings, geographical and cultural norms…. The list goes on.. its not only the opening line.
You contacted 100 people with each opening line, the percentage should be a full number! 70% is 70 out 100! how did you get 70.1% or 68.5% of the times?
How interesting! I never thought we could have part of a person in a study. Those decimal percentages cleverly reflect human complexities, right? Who needs whole numbers when you can have 81.4 people in an experiment? Innovative research!
I tried this script when I first discovered the UK’s most hated sales trainer dude a couple years ago and it sounded awesome but it didn’t seem to work well for me as everyone kept taking me up on it and saying they want to hang up. So I gave it another shot using Brendon’s #1 script here. I was excited again but the results are not great for me again 25 contacts 80% say they want to hang up bc they do not want to sell or just say no thanks and hang up. It’s good to test yourself though
@@JuanPoncetv the words sometimes aren't the problem. Tonality is probably something that causes that. If you don't open up the curiosity loop, they will continue to hang up. Hope this helps.
Hey guys, I have a cold calling issue. I have been cold calling and I am average at it. Which is perfectly, fine. However, now I have started working for an Offshore accounting unit (india) and I am not able to get them talking. Earlier I was into software sales. My major problem: 1. Script - not able to design a perfect script for offshore accounting services. 2. ICP - ideal customer profile 3. Decision maker - CPA or Operations Manager or Operations Head.
Great video, thanks! I have used similar versions from Sandler. It would have been nice to see Ari Galper’s truth based selling (also permission based) stats, which I’ve also used and it’s great. Nevertheless, absolute value in this video. Thanks for sharing!
@@BrandonMulrenin Great, I also like #8; I know 1-1 coaching is typically pricey; you don't have a community of agents that you or your other coaches as a group to be price sensitive? and I just tried #2 & had the seller on more than usual & became a warm lead...expired list today
It was a group that was doing that testing. So more than likely each agent doing a 100 calls each had slightly different results resulting in the average percentage he is displaying.
can you also share opening lines in lining with free solar benefits depending on their credit score pleasee 😊 i would like to see my leads and converting them to real time success
35 years of cold calling even using old dial phones back in the day and many years before mobile phones . I still do it today because I like it and it works more today than ever before in decades of direct sales . Do you know why ? Because all the other dummies are emailing prospects which is a waste of time ! The number 10 opener should NEVER BE USED under any circumstances as how someone is doing that day is none of your business. If you are the boss of any company and you have a sales director using that he should be fired this evening. Looks like these calls are being made to end users but my background is business to business. Calling the general public is incredibly easy. Actually I would not use any of these angles . There are so many other methods that are no where near these techniques including face to face
Whats the best response when someone grills you about how you got their phone number? Should you be honest and tell them that its public information? or what would you do?
I love this. Very helpful. So I do want to thank you and I just subscribed. However, if you asked each question to 100 people, where does the percentage fractions come from? 100 people equals 100%. 70 people equals 70%…not 70.8% 😂
@@EEEBA1 Yeah I am, I would say Its pretty good but If I could’ve started all over again then I would start off with a cheaper system and then move to this one once I feel like I got the hang of prospecting over the phone. Its currently $359 a month! :/
if you make 100 calls for each of these openers, how do you get decimal points in the final answer? like what, 60 people and a half responded favorably?
I cold call probates, after my opener, would you ask "are you planning on keeping your moms house?" or "are you interested in selling your mom's house?"
"Hi, my name is Dave and I'm calling regarding the estate of ______. I noticed you were listed as the executor of the estate & wanted to ask if you were planning on keeping the property in the family or are you interested in selling?" Has worked well for me for years lol.
Are these 'cold calls' from a list of people who have inquired or did an internet search to buy or sell? Or are these acquired from flipping a phone book and pointing at random names? The last line of the call, 'would you give me 30 to know why I called? I've had success by simply switching the word "know" with discover. 😊
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
▶ ▶ ▶ WANT ME AS YOUR COACH ?
Schedule a One-on-One consultation here: bit.ly/3uEuE5r
I haven’t cold called for a living since 1996 and I watched this video til the end.
Nice job.
This study speaks volumes. I was doing the how are you opening and would constantly get hung up on or a “not interested”. The pattern interrupt has brought those numbers up a ton for me.
👏
I am a financial advisor and have done likely the same type of study. Thanks for sharing.
📈Conversion Framework 📈
⒈) Select the Best Opening Line:
Start with the 1st place opener ("Hi John... you're going to hate me...") as it has the highest success rate (88.6%).
Test variations of this to tailor for your style.
2.) Set a Consistent Daily Goal:
Bad at Sales: Target 220-250 contacts/day to cover ~660 contacts/month.
Good at Sales: Target 80-100 contacts/day to cover ~480 contacts/month.
3.) Focus on Quality:
Improve your sales skill to move from 30% contact-to-conversation ratio to 80%.
Invest time in practicing objection handling, improving pitch delivery, and increasing engagement.
4.) Allocate Time:
Depending on your "sales skill" level, adjust daily calling hours:
Bad at Sales: Allocate ~6-9 hours/day.
Good at Sales: Allocate ~2-4 hours/day.
5.) Track Metrics:
Use a CRM to monitor:
•Contacts per hour
•Conversations per hour
•Lead-to-appointment ratio
•Conversion rates (appointments to deals)
I was in various sales jobs throughout my career. Here's the Q I asked religiously and it worked for me whether I was selling a product or a service and that included "conceptual" sales. To the owner/propeietor of the business:
"If I can save you time, money or aggrevation, would you give me 10 minutes of your time in your office?" There's not a business in the world or a business owner who doesn't have one of those issues to resolve.
Bro , I think you may have just single handedly caused a breakthrough. I came out the gates ready to go this morning and test this thinking nothing of it BUT people started opening up, laughing, and being patient with me immediately. like 8/10 on the first go and two of them were wrong numbers. This is a golden nugget to be locked away in a vault lol thank you
I use your dialogue daily and it has helped tremendously.
Thank you for your service. It doesnt go unnoticed
👊
Might be the first time anyone's used that expression toward a realtor!
It's been 2 years since our interview & you are still one of the only few who speaks the TRUTH!! Literally, if you do what Brandon says and internalize the script you will have success! But.... you have to MAKE THE CALLS! Thank you for everything, you've had such a huge positive impact on the growth of my business :)
🙏
honestly this was amazing as always , i have had such great conversations ,i wish your coaching wasn't so expensive but i understand the value it has.
This was a game changer for me. I don’t hate making calls anymore and started having some great conversations. Thank you! 🙏🏼
Your stuff works, man. I used to work as a cold caller for over 2 years...
And I remember watching your videos on repeat before my shift.
I've closed multiple deals because of the stuff you teach out here (for free).
Thanks, man. You're the best.
Hello,
May I ask why did you stop working as a cold caller if you did a good job? You didn't like it, it wasn't good pay or the season is something else?
Love this. I want to use this in my D2D work. This is a variation of minimize in order to magnify. It gives me a way to loveably minimize my likability so the prospect will want to magnify my likability. I love it, can't wait to use it.😊😊❤
Killer study and great info all the way through. I LOVE "calling out of the blue", I've proven that type of language to work for virtually any calling. I HATE the "would you hate me" language :) . All of that said, THIS: "Hey Brandon, I know I'm calling you out of the blue, but the good news is I'm not selling anything...." It lowers their guard, AND creates curiosity. Feel free to try it!
Hi Brandon! Thank you so much for the content. I want to tell you that I started using your cold calling openers, and have been complimented on the approach at least four times in two days. I also have had conversations and leads begin because of the initial approach! Thank you so much for your content!
👏👏👏 You deserve the credit. Most people consume content. Very few actually implement what it is they learn.
@@BrandonMulrenin I am going to contact you soon about hiring you as a coach because I love your approach. In fact, I had one person say, "Normally I just hang up because people go into their pitch immediately, but your opening line was great and it grabbed my attention that you were someone different."
Everything you say works! It is all GOLD
I use the opener that you had at number 2 and from the 1st day I started prospecting and I didn’t do the math but your right that most people let me get past the opener/ first question. And had 1 appointment set and met my first week. And I doubled it my second week. Plus I have multiple buyers.
These videos transcend just real estate. Great for all sales!
WOW JUST WOW....AMAZING....OMG You solved my all problems..thank you sooooooooooooooo much.
I like when grandma answers and says "Oh Honey, I would never hang up on you!". I work in the south, I get that a lot lol
10000% I've been using this for years. Permission based openers are by far the best cold call strategy I've ever used... does take practice, knowing your tonality and having a solid "hear me out" offer to your market, but I get my pitch out 80% of the time and my apt ratio is at least 40-50% depending on the service, offer and industry... I don't like cold calling so I do my best to make that time the best return possible. and I test offers with SMS or voicemail drops.
Great advice, toral clarity. Great value, thank you so much ❤❤❤
Holy cow! First call, using 1st place script... 100% worked! Disarmed the expired seller who has probably gotten 10,000 realtor calls already!
👊
What did you say to the potential client
Initially?
This is so good. I’m choosing my brokerage this week as a newly licensed broker. I’m going to do this immediately! I have a sales background, but this script is gold and numbers don’t lie!!! Thank you so much for this.
This is so true. The main reason I would rather hang up or not even answer the call is because I hate dealing with pushy people. These lines show so much care for the persons time and respect for their autonomy that they just feel obligated to hear what you have to say.
I went in real estate for 30 years - now I am a solar salesman - I can’t tell you how valuable this video was to me
Negative phrasing is a genius way to get what you want in sales. For example, a seller says "I am talking with other Realtors", don't say "well they don't know the market like I do.." or be defensive. It's funny when you say "That's a great idea! I'd do the same thing. Matter fact I'd talk to as many as I can if I were you." and it's interesting how they'll switch up their tune and start saying, "oh no I'm too busy for that.. look why don't we"
Thank you. That was great. I’m in the Insurance business and I get so many people hanging up right away. I’m going to try your script this afternoon. Again Thank you for the advice you have given me. I’m going to forward your information to and other info to a Huge number of Insurance Agents and Brokers.
Have you used it, and how has it worked for you?
How did it go?
i am doing 7 hours a day doing cold calls definitely gona apply them
Any results? I'm gonna try these tomorrow
You create the best real estate training hands down.
Completely agree. Too often is there clickbait with other “coaches” who put out controversial content just to entice views and viewer interaction for the algorithm but Brandon actually has meaningful value.
You are the GOAT
This video popped up in my feed and I clicked on it out of curiosity only to see that a video for one sentence is apparently 23 minutes….
My first thought.
Actually, you got ten sentences, with statistics to convey the efficacy and some tips and tricks along the way. I can't imagine you'll ever be successful with that attitude.
🤣🤣
@@ABeautifulHeartBeatSpoken like a true grifter ✨
This can be applied to any business. At the end of the day it's going to depend on your own personality. Nice job.
I typically don't get a lot of cold calls, but I do get a lot of cold messages.
Whenever someone just says "Hello" or asks "How are you" I immediately disqualify them from working with me.
I'm sorry but if you have that much time to waste on useless small talk that you don't really care about, I don't really trust you're the professional I'm looking for :)
Great content here. I’m going to definitely share this with my Mentees. Thank you!
This is absolutely insane… how is this information free??? Brandon ur the best man
Man that’s what I said I’m trying to watch as much as I can
This is absolutely brilliant 👏
Do you need appointment setter ??
Not even doing cold calls, but this was so good so I watched it and liked.
Such valuable content man, thank very much!!!
The 7th and 5th and 4th ones are the best
i love how brandon used to use the “how are you” so often in his old videos haha, the evolution is incredible 💀
Have to test and do what works better if what you’re doing Isn’t working.
I'm stealing this format
I teach my agents to open with a fart joke. Man or woman, 9 out of 10 will laugh and give you time.
What do you say about fart? I’m interested
So many other factors involved, call display, callers voice toneaccent, customers bias and feelings, geographical and cultural norms…. The list goes on.. its not only the opening line.
great video man. Thank u for the value
Thank you for sharing this precious information!
You contacted 100 people with each opening line, the percentage should be a full number! 70% is 70 out 100! how did you get 70.1% or 68.5% of the times?
Assuming some people actually didn’t pick up the phone, or it went into voicemail, that would make sense.
I love this, but how is the acceptance rate is not a whole number when there is 100 calls each starter line, just curious
#1 is my favorite #2 is a close second.
“Huh? You are a what? We don’t need those anymore right?”
You're describing "split testing" your opening lines.
Marketers use this method. 👍🏾
Im putting this to work tomorrow!
Bro is a cold calling scientist.
Sales process is a science and this falls on that category as well
How interesting! I never thought we could have part of a person in a study. Those decimal percentages cleverly reflect human complexities, right? Who needs whole numbers when you can have 81.4 people in an experiment? Innovative research!
Hands down best coach in the industry
it's gotta be wild making a living cold calling these days. I NEVER answer my phone for numbers I don't know anymore. Can't believe anyone does.
Awesome video man a lot of great information!
I tried this script when I first discovered the UK’s most hated sales trainer dude a couple years ago and it sounded awesome but it didn’t seem to work well for me as everyone kept taking me up on it and saying they want to hang up. So I gave it another shot using Brendon’s #1 script here. I was excited again but the results are not great for me again 25 contacts 80% say they want to hang up bc they do not want to sell or just say no thanks and hang up. It’s good to test yourself though
1. How big was the sample size?
2. Curious to hear your delivery, can you email me one of your call recordings?
I only made 25 contacts and didn’t record the calls but I’d be willing to do another run and send you the recordings
@@JuanPoncetv the words sometimes aren't the problem. Tonality is probably something that causes that. If you don't open up the curiosity loop, they will continue to hang up. Hope this helps.
Some people are so busy from work (and overwork) that we speak exclusively in keywords
Would you hate me?!? 😂😂 Ouchie. 😂 I love it! You might even convince me to pick up the phone 🙌
Yeah I REALLY don't like that bit. It might be because I feel hate is such a strong word.
Amazing stuff! 💖
Hey guys, I have a cold calling issue. I have been cold calling and I am average at it. Which is perfectly, fine. However, now I have started working for an Offshore accounting unit (india) and I am not able to get them talking. Earlier I was into software sales.
My major problem:
1. Script - not able to design a perfect script for offshore accounting services.
2. ICP - ideal customer profile
3. Decision maker - CPA or Operations Manager or Operations Head.
You must have been dialling the Glengarry leads
despite poor grammar, useful content
Great video, thanks! I have used similar versions from Sandler. It would have been nice to see Ari Galper’s truth based selling (also permission based) stats, which I’ve also used and it’s great. Nevertheless, absolute value in this video. Thanks for sharing!
Really good breakdown on agent reality!!
Calling right now. I'll implement it now.
How did it go?
How did it go?
No mention of the property address. Is that on purpose?
This is gold, trying these today; I like #2 & #1
Do you have a community of agents that are in your club? To role play these?
Yes we do. The agents I coach have role play partners.
@@BrandonMulrenin Great, I also like #8; I know 1-1 coaching is typically pricey; you don't have a community of agents that you or your other coaches as a group to be price sensitive? and I just tried #2 & had the seller on more than usual & became a warm lead...expired list today
question? if you made exactly 100 calls per line how did you get half percentages
It was a group that was doing that testing. So more than likely each agent doing a 100 calls each had slightly different results resulting in the average percentage he is displaying.
Gold!
I'll sabe you 22 minutes. It's "Hello?"
Awesome video! Thank you!!
love the content
can you also share opening lines in lining with free solar benefits depending on their credit score pleasee 😊 i would like to see my leads and converting them to real time success
The most hated sales man in England call opening 😄🔥
How can it be 37.2% out of a 100? It was either 38 people or 37 people listened to the 1st question.
How can I get the scripts?
35 years of cold calling even using old dial phones back in the day and many years before mobile phones . I still do it today because I like it and it works more today than ever before in decades of direct sales . Do you know why ? Because all the other dummies are emailing prospects which is a waste of time !
The number 10 opener should NEVER BE USED under any circumstances as how someone is doing that day is none of your business.
If you are the boss of any company and you have a sales director using that he should be fired this evening.
Looks like these calls are being made to end users but my background is business to business. Calling the general public is incredibly easy.
Actually I would not use any of these angles .
There are so many other methods that are no where near these techniques including face to face
This is awesome
Whats the best response when someone grills you about how you got their phone number? Should you be honest and tell them that its public information? or what would you do?
the hardest thing is to start 😢
So so strong.
My Broker does not provide any of this to new agents
I love this. Very helpful. So I do want to thank you and I just subscribed. However, if you asked each question to 100 people, where does the percentage fractions come from? 100 people equals 100%. 70 people equals 70%…not 70.8% 😂
Some were 102 contacts, some 105, etc… the goal was to talk to at least 100 people and test each opener.
@@BrandonMulrenin that makes sense! Thanks for that and thanks for the clarification. Subscribed and definitely loved the info and going to use it.
Would love this but for door knocking
Before you slam the door on my face, would you hate me if I asked you a quick question?
Lead with that and go into your approach.
How do you know if or if not they are on the do not call list? Getting find thousands of dollars as you know won't work.
Can you do one with land?
will be calling 100 calls this morning using 1 & 2, will keep updated with results. (still new to the job) hoping to get better
Are you using Vulcan 7 and if yes how do you like it? Thank you.
@@EEEBA1 Yeah I am, I would say Its pretty good but If I could’ve started all over again then I would start off with a cheaper system and then move to this one once I feel like I got the hang of prospecting over the phone. Its currently $359 a month! :/
How did it go?
👀
Great video. It would have been nice to see Ari Galper’s truth based selling (also permission based) stats. Nevertheless, absolute value!
#10 is the only one that i would even consider not hanging up on.
if you make 100 calls for each of these openers, how do you get decimal points in the final answer? like what, 60 people and a half responded favorably?
3rd and 1st very similar. Wonder what caused the uptick
I cold call probates, after my opener, would you ask "are you planning on keeping your moms house?" or "are you interested in selling your mom's house?"
"Hi, my name is Dave and I'm calling regarding the estate of ______. I noticed you were listed as the executor of the estate & wanted to ask if you were planning on keeping the property in the family or are you interested in selling?"
Has worked well for me for years lol.
@mcqueeninvestments5191 this right here is truly a golden nugget, thanks for sharing!
If you made only 100 calls, how can the percentages be in points?
Are these 'cold calls' from a list of people who have inquired or did an internet search to buy or sell? Or are these acquired from flipping a phone book and pointing at random names?
The last line of the call, 'would you give me 30 to know why I called? I've had success by simply switching the word "know" with discover. 😊
Nice!
Great to know!
Thoughts on Texting Vs Calling..
Do you have any videos on this subject.. ?
A lot of people only text.
Does this same model work for cleaning company doing cold calling?
If you are using sample sizes of 100 per technique how are you getting decimal places in your results?
I copied line 10 from one of your videos and its been working.