so much information . i was looking for this all over the internet . Its so sad to see that video doesn't have millions of views. you really deserve it man . you are doing an great job here .putting do much information and knowledge in one video.
Thank you so much for this video. Just found out the channel. I went through the channel, and I'm honestly mind blown. Currently binge watching through every single video
thank you for this content, I just got into package design since I more so focus on the illustrative side of designing. I want to utlize this information to better my chances in getting a positiion as a package designer. Please keep it up.
Great video and loved these tips, do you consider it bad design based on design principles/rules or is it based on how much or little sales a business generates based on the design?
This is a great question DeJean! It's bad design based on the design/visual principles. A sale is a transaction from a customer and seller. What goes into that exchange is a lot of other things outside of design like the impression of the brand to the type of store I'm buying and with technology it now includes how socially responsible the company is. People are smarter about buying so a sale is really about how I relate to the brand from who I am buying from. Does this make sense? Even if the design is spectacular I won't buy if I don't like what you are about and how you treat people. Great question!
The irony is that Fabuloso with its “bad” design is owned by Colgate-Palmolive and sells millions of dollars in USA and Latam. (A leader with 12 .44% market) While I could not find the Kindred brand sample you showed. It’s not even a blip in the radar of the marketplace. From the business standpoint. It doesn’t matter how “bad” is a design as long as it sells. To change Fabuloso’s design to make it “good” would be disastrous. Remember the mistake PepsiCo made with Tropicana?
While it is true that Fabuloso, despite its "bad" design, is owned by Colgate-Palmolive and sells millions of dollars in the USA and Latin America, it does not necessarily mean that the design is the sole reason for its success. Other factors, such as marketing, brand recognition, distribution channels, and product quality, also play a significant role in its sales. Moreover, just because the Kindred brand sample was not found or is not as popular as Fabuloso, it does not mean that the design of the Kindred brand is the reason for its lack of success. Other factors, such as distribution channels, marketing efforts, and consumer preferences, could also be at play. In terms of the argument that changing Fabuloso's design to make it "good" would be disastrous, it is important to note that design is not just about aesthetics but also about function and user experience. A well-designed product can increase user satisfaction, build brand loyalty, and ultimately lead to increased sales. While the example of PepsiCo's mistake with Tropicana is valid, it is important to note that the redesign was not solely to improve the design but rather a complete rebranding effort. The new design was met with strong negative reactions from consumers, leading to a decline in sales. However, this does not mean that all redesigns are doomed to fail. Many successful redesigns have occurred, resulting in increased sales and customer satisfaction. While a "bad" design may not necessarily hinder a product's success, it is not the only factor at play. A well-designed product can lead to increased sales and customer satisfaction, and a redesign should not be dismissed outright as disastrous. It’s also important to note that in recent years, there has been a growing trend towards eco-friendly and health-conscious cleaning products, which may pose a challenge to the long-term success of products like Fabuloso that contain potentially harmful ingredients. Just last month (Feb 2023) 4.9 million bottles were recalled because their multi-purpose cleaner “can contain Pseudomonas species bacteria, including Pseudomonas aeruginosa and Pseudomonas fluorescens, which are environmental organisms found widely in soil and water. People with weakened immune systems, external medical devices, or underlying lung conditions who are exposed to the bacteria face a risk of serious infection that may require medical treatment.“ In light of this, it is reasonable to argue that a redesign of Fabuloso's packaging and labeling to reflect more eco-friendly and health-conscious values could be a wise business move for Colgate-Palmolive in the long run. Thanks for watching and sharing thoughts Ivan!
@@MiguelAlmenaVisual you happen to be right on your assessments. Many factors take a role besides design. Marketing muscle being the most critical. Look at Corona Beer. The graphic design of the “label” is disastrous. ( it’s actually a baked in silkscreen print on the bottle). Any beer enthusiast/ connoisseur will tell you that Corona is a bad beer. The clear bottle contributes to the quick degradation of flavor due to light exposure. There is a reason why all other beers are bottled in dark bottles. But despite that Corona’s flavor is two levels below horse’s urine and that its design is very poor. The marketing muscle behind AB InBev/ Constellation Brands positioned Corona as the most imported beer in the USA.
Just water... I just don't know about that. I mean props to them for trying to address the issue, but I mean in first world countries individual bottled water is just not sustainable in itself. Also as much effort as they have put in its reduction is likely not as much as one is lead to believe. Sure paper, aluminium and some plastics are recyclable on their own, but not mixed. By binding aluminium to paper and then also to plastic this has just become a complex item that is not recyclable. Perhaps best is it can be burnt and maybe some aluminium reused. Otherwise thanks for the presentation
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
so much information . i was looking for this all over the internet . Its so sad to see that video doesn't have millions of views. you really deserve it man . you are doing an great job here .putting do much information and knowledge in one video.
Glad you enjoyed it! Feel free to share it with anyone that can benefit but great to see it made a difference!
Greate Great video, so much informative and must have kind in bookmark...thank you so much for your time and efforts.
I'm happy it was helpful Harshada! :)
Thank you so much for this video. Just found out the channel. I went through the channel, and I'm honestly mind blown. Currently binge watching through every single video
Happy to help Emmanuel. Enjoy the content and I hope to add more elements and principles content this year!
That'll be great. Thank you
Your channel is a diamond mine😭✨
Thank you so much Nikita! Pick up all the karots you can!
Hello, this video is just great helped me a lot thanks ^^
My pleasure Hermine! Glad it helped!
thank you for this content, I just got into package design since I more so focus on the illustrative side of designing. I want to utlize this information to better my chances in getting a positiion as a package designer. Please keep it up.
Thank you so much Brianna! Having an illustration background is super helpful in any field of the Packaging Industry. I wish you success!
Wonderful presentation
Wow, nice thank you! That was really valuable for me as a designer.
Glad you were blessed by this content!
Great job. Loved everything.
Thank you Mahnoor! :)
Your videos are so valuable, it's helping to shape my approach toward graphic designing. Glad I found it.
I'm so glad it was a useful tool in your education Deeksha! Thank you!
Thank you so much!!! This helps me a lot with my packaging design assignment :)
My pleasure Thu! Good luck!
you should make more of this, great content!
Thank you Marko. I have thought about expanding this into a series or entire channel.
Just subbed
i am about to watch every video in this channel 🔥 absolutely great educational content thank you 🙏
My pleasure! Love what I do!
thanks for this valuable information
Thanks Arvind!
Thank you so much for this very informative video. I especially appreciate your view on sustainable packaging!! 🌎
Hi Brittany! You are so welcome! Have a happy holiday!
Excellent.
Glad you enjoyed the class!
you are amazing♥️ these are all helpful, I'll definitely be watching the rest of your videos. thank u so much 🥰
You're welcome Jerah! :)
Some attention needs to be given to PowerPoint design for this presentation eg text size; visibility of some headings
Thank you John for the insight. I'm planning to expand on this content and make the needed updates to the presentation. Thanks for watching!
Very informative! I would appreciate if you provide a pdf of that, if you don't mind sharing it. Thanks for the video!
Great video
Glad you enjoyed it!
thank you so much! a lot of useful information
My pleasure Du Yen! I'm glad it was useful to you!
Great video and loved these tips, do you consider it bad design based on design principles/rules or is it based on how much or little sales a business generates based on the design?
This is a great question DeJean! It's bad design based on the design/visual principles. A sale is a transaction from a customer and seller. What goes into that exchange is a lot of other things outside of design like the impression of the brand to the type of store I'm buying and with technology it now includes how socially responsible the company is. People are smarter about buying so a sale is really about how I relate to the brand from who I am buying from. Does this make sense? Even if the design is spectacular I won't buy if I don't like what you are about and how you treat people. Great question!
@@MiguelAlmenaVisual really helpful, that makes complete sense. Thanks for the reply & great video
The irony is that Fabuloso with its “bad” design is owned by Colgate-Palmolive and sells millions of dollars in USA and Latam. (A leader with 12 .44% market) While I could not find the Kindred brand sample you showed. It’s not even a blip in the radar of the marketplace. From the business standpoint. It doesn’t matter how “bad” is a design as long as it sells. To change Fabuloso’s design to make it “good” would be disastrous. Remember the mistake PepsiCo made with Tropicana?
While it is true that Fabuloso, despite its "bad" design, is owned by Colgate-Palmolive and sells millions of dollars in the USA and Latin America, it does not necessarily mean that the design is the sole reason for its success. Other factors, such as marketing, brand recognition, distribution channels, and product quality, also play a significant role in its sales.
Moreover, just because the Kindred brand sample was not found or is not as popular as Fabuloso, it does not mean that the design of the Kindred brand is the reason for its lack of success. Other factors, such as distribution channels, marketing efforts, and consumer preferences, could also be at play.
In terms of the argument that changing Fabuloso's design to make it "good" would be disastrous, it is important to note that design is not just about aesthetics but also about function and user experience. A well-designed product can increase user satisfaction, build brand loyalty, and ultimately lead to increased sales.
While the example of PepsiCo's mistake with Tropicana is valid, it is important to note that the redesign was not solely to improve the design but rather a complete rebranding effort. The new design was met with strong negative reactions from consumers, leading to a decline in sales. However, this does not mean that all redesigns are doomed to fail. Many successful redesigns have occurred, resulting in increased sales and customer satisfaction.
While a "bad" design may not necessarily hinder a product's success, it is not the only factor at play. A well-designed product can lead to increased sales and customer satisfaction, and a redesign should not be dismissed outright as disastrous. It’s also important to note that in recent years, there has been a growing trend towards eco-friendly and health-conscious cleaning products, which may pose a challenge to the long-term success of products like Fabuloso that contain potentially harmful ingredients. Just last month (Feb 2023) 4.9 million bottles were recalled because their multi-purpose cleaner “can contain Pseudomonas species bacteria, including Pseudomonas aeruginosa and Pseudomonas fluorescens, which are environmental organisms found widely in soil and water. People with weakened immune systems, external medical devices, or underlying lung conditions who are exposed to the bacteria face a risk of serious infection that may require medical treatment.“
In light of this, it is reasonable to argue that a redesign of Fabuloso's packaging and labeling to reflect more eco-friendly and health-conscious values could be a wise business move for Colgate-Palmolive in the long run.
Thanks for watching and sharing thoughts Ivan!
@@MiguelAlmenaVisual you happen to be right on your assessments. Many factors take a role besides design. Marketing muscle being the most critical. Look at Corona Beer. The graphic design of the “label” is disastrous. ( it’s actually a baked in silkscreen print on the bottle). Any beer enthusiast/ connoisseur will tell you that Corona is a bad beer. The clear bottle contributes to the quick degradation of flavor due to light exposure. There is a reason why all other beers are bottled in dark bottles.
But despite that Corona’s flavor is two levels below horse’s urine and that its design is very poor. The marketing muscle behind AB InBev/ Constellation Brands positioned Corona as the most imported beer in the USA.
Thank you, dear.
My pleasure!
Thank you so much for this wonderful and informative video.... I particularly connect with sustainable aspect of it..
Just water... I just don't know about that. I mean props to them for trying to address the issue, but I mean in first world countries individual bottled water is just not sustainable in itself. Also as much effort as they have put in its reduction is likely not as much as one is lead to believe. Sure paper, aluminium and some plastics are recyclable on their own, but not mixed. By binding aluminium to paper and then also to plastic this has just become a complex item that is not recyclable. Perhaps best is it can be burnt and maybe some aluminium reused.
Otherwise thanks for the presentation
Microplastics were found in sealed Dasani water bottles. Ugh
It can be frustrating but I believe we can transition to a more sustainable future!
A guy in fleece sweater lecturing about use of plastic. Classic environmentalist, hahah. here to listen about packaging design, not to grow soy, lol