The Aim for a Name - REWORK podcast

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.
Key Takeaways
00:28 - The process of naming a product
03:05 - Researching domain names and trademarks
07:14 - The style of a product name
10:04 - The journey from the working title to the official title
13:11 - Designing and updating branding logos
20:48 - Gathering input on the name
Links and Resources
Once. com - once.com/
Campfire - once.com/campfire
Jason Fried on Twitter/X - x.com/jasonfried
David Heinemeier Hansson on Twitter/X - x.com/dhh
Books by 37signals - 37signals.com/books
Sign up for a 30-day free trial at Basecamp.com
HEY - www.hey.com/
The REWORK podcast - 37signals.com/podcast/
Let's be social!
Twitter: x.com/37signals
Tiktok: / 37signalshq
Instagram: / 37signalshq
Newsletter: www.basecamp.com/newsletter
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on RUclips and X.
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.

[@code_with_ali]

greate episode as always

[@37signals]

Thanks for watching! -Kimberly

[@vegge]

Kimberly what happened to your hand? Speedy recovery!

[@37signals]

Oh man... I was trying to keep it out of frame! Cycling accident. Broken wrist. 👎 -Kimberly

[@uwot918]

Don't get too depressive Jason - you said "no one cares" about a dozen times when discussing logo design etc :D

[@kirillarionov123456]

Just some feedback, I like your videos, but the red border makes me really dizzy, I could only imagine how bad someone with actual disorders might get.
Please remove the border and make videos more accessible!