How Mark Rober is beating the YouTube Algorithm (Genius Strategy)
HTML-код
- Опубликовано: 29 июл 2020
- Why does Mark Rober go viral every time he uploads? How is he beating the youtube algorithm? Let's find out!
What does squirrels, Mark Rober and Mr Beast have to do with growing on youtube? In this video we will get to the bottom of Mark Rober's rise.
Install Tube Buddy (Free but need Legend membership for A/B): www.tubebuddy.com/paddygalloway
Follow me on Instagram: / paddygalloway
Intro song: Blue Wednesday - Cereal
Rest of the music (free trial): share.epidemicsound.com/BjLPV
Video Notes
I think anyone who has seen a Mark Rober video before, will agree that he is a credit to the RUclips community. He makes videos that are both educational and entertaining, and averages a ridiculous 27 million views per video.
But let’s be real for a minute, top youtubers understand how the algorithm works. They know what sort of content to make and what tactics to use to bring in millions of views. Do you think a guy who helped put a robot on mars makes ‘’wholesome content’’ and just hopes it does well?
Has anyone ever noticed that when you click on a mark Rober video, 10 minutes goes by in the blink of an eye? You might just think it’s because he makes awesome videos, which is true, but he also uses techniques which makes it so hard for you to click off.
So that’s how Mark makes people stay on his videos to give him great watch time and retention, but he of course needs people to actually click on them in the first place. Which brings us on to step 2 - Mark uses Killer Metadata
Mark uploads just once per month, or even less at the moment, although I’ve heard he’s got a pretty cool video with Dude Perfect coming soon. So watch out for that. You see RUclips is no longer a place that rewards sheer quantity, right now to stand out, you need to provide 10 times the quality you did 5 years ago.
My name is Paddy Galloway and I hope you enjoyed this video!
#markrober
I've got a huge goal of hitting 200k subscribers this year......which is probably not gonna happen BUT If you enjoyed this video, SMASH that subscribe button :)
how did u beat the algorithm too with this
I think it is Mr Beast
Subbed.
Yes I'll sub from all my accounts which is 7
There are 10 times more viewers than subscribers on this video... I can’t tell if you won or lost with this one dude
This guy is genius. He’s talking about beating the algorithm while beating the algorithm
I'm not sure about genius but I like to walk the talk!
So if you tell me that I would need to beat the algorithm to success would I need to increase my habits of the good content cheering or good content creation or what about my head thinking about right now then you success RUclipsrs to take about two and then you inviting your success about CNN
Paddy Galloway here before 1m subs lmao
i think its more "giving the algorithm what it wants"
You're right, HanGAR. The algorithm brought me hear. Never heard of this channel, nor did I watch any Mark Robber videos in the past 6 months. Let alone analytic videos.
Why do I feel like this guy knows the youtube algorithm better than anyone he talks about and I'm actually falling into a trap?
I hate people with UwU in their name
@@chris3398 Me too : )
If you look at his other videos, you can see he doesn't know shit.
@@chris3398 what's thwwis?
ITS A TRAPP!!! 😱😱
He quit his job at NASA to do RUclips. Let that sink in.
Actually he was offered a job on a tech company, i think it was tesla
@@mounnalogue1215 nah i think he was a lead something at apple
How about all 3
Joststain The Maine lmao true
I think he was a Senior Co-Founder of Apple back in 2004.
I’m not even surprised because he is literally a genius
His videos are also just enjoyable to watch unlike other channels which tell you what’s about to happen, have 10 minutes of BS then the final reward at the end which you would have been better off skipping straight too. Mark’s videos are constantly engaging
Neel Parmar yeah and I notice that I only watch certain videos based on how my mood is at the time but mark’s videos are always enjoyable.
Yeah the dude litteraly worked for NASA the smartest people on earth
Why No ikr? And he QUIT to make videos for US. That’s crazy to me
@@jasonander4964 yeah it's insane to believe that someone as good as him exists he left his job for us like you said it's incredible!
Another youtuber you should probably make a video on is Tom Scott.
I'd love that
whats a tom
Tom Scott is the youtuber who makes kinda interesting videos
His content is so diverse and he's been doing it for a decade. It's just so weird...
4Tex Don't forget the "one-take celebration"
Step 1: get a kid
Step 2: name him “RUclips Algorithm”
Step 3:
Hol up
This comment is genius
now that's a lotta damage
Noooooooooooooooooooo
*pulls out belt.
We need RUclips to allow us to A/B test thumbnails and titles. I said this to them a year ago and it looks like Facebook is implementing something similar. RUclips should have the ability to allow us to upload two thumbnails per video and two titles. When it goes live, it shoots out both a and b to your following and within minutes it should know which one is getting a higher CTR!!!!
You're so right. It would be such a useful feature but I think they know that, they just choose not to implement. Who knows why, but I have my theories...
@Paddy Galloway I'm guessing there is a correlation between high quality videos and channels who use A/B testing, so having that skill gap allows for the viewer to be guided towards channels that they are more likely to subscribe to and continue receiving/watching high quality content, keeping them on RUclips for longer. I use TubeBuddy too and it's been SOOOOO useful over the past few months (gained 50k views from nothing in 7 videos); it really shows how much information RUclips *intentionally hides* from its creators.
Actually they do... There's too many variables to make this a simple to use feature. So they left an API (application programing interface) that lets you query metrics about your video and change it's metadata (like the thumbnail and title). This is exactly what Tube buddy does.
@@paddygalloway8780 do it manually...
@@westly7rock too many variables? If it's an optional feature, they can implement a good guess and people can still use some other software / method. Just look at minutes watched per thumbnail view. 10 people see it, they watch a total of 50mins? Better than 8 people seeing the other one and watching for 10mins. So go with A.
I’m so tempted to watch the squirrel video instead of finishing this one.
It's really good.
I’ve watched that one like 20 times now and it’s still my favorite
well that just shows what mark does is working
there's another one that he's making!!!
It is a must. Phat Gus is adorable
Smash a like on the video if you want to see Dream analysed next. 20k likes and I'll make it!
3 mins ago!!! Woah what a timing!!
I see the algorithm is working. Glad I found your channel
17 minutes ago and half way there lol
To bad he want able to hangout with dude perfect
Do it for the views and people will genuinely want to see that vid
''It's about giving the algorithm what it wants''
Best description
Everyone wanna know what the algorithm wants, but nobody asks it how do you feel?
InnerEagle r/iam14andthisisdeep
the music he uses is so calming also
Ikr
F off spammer
Thats so true
It's the background music Mark Rober uses, that's why he used it.
@@youtubespeedrunner5508 wtf
He's literally the ONLY educational youtuber that makes you think its not an educational youtuber, hes literally amazing.
what about vsauce?
@@adamlolham1895 Was just going to say the same thing
veritasium
@goldensnitch5492 idk
I like how Mark R doesn’t shove the usual “subscribe, like, share, comment” crap at us in his videos. Just a simple “consider subscribing” at the end. He’s nice about it and not cramming it down your throats like we have to subscribe, like how literally every other channel does it.
Great point.
Tom Scott, mentioned in another reply, is another example of this - the no fluff, straight to interesting content (well written, rehearsed, and competently presented) and thanks for watching. You know that Tom will not waste your time. His current stuff is usually shorter than most similar subject videos. Got a few minutes? Watch aTom Scott and be entertained, informed, and turned loose so you can waste your time elsewhere.
Grian is a great example of a large gaming channel that is the same way. He NEVER asks for people to like and subscribe. One day at the very end of his video, however, he said in the nicest way possible, that a large majority of his viewer base was not subscribed and they should consider subscribing. And guess what? The very next video he thanked his viewers for a bunch of new subscribers and he was shocked at how many people did. Just goes to show that RUclipsrs don't need to constantly shove "LIKE AND SUBSCRIBE NOW" down our throats to get people to subscribe. A gentle reminder every once and a while is all that is needed and makes for much better content overall.
@@L1ght_7 I remember that! I was already subbed at that point though.
That because having a lot of subscriber who don't whatch your videos is actually hurting your channel look at PewDiePie and compare him to Mr.beast
Originality is another point imo. Cant find his videos anywhere else.
until after they upload, however.
@MingoDaMango But can you find Devil's toothpaste anywhere else?
MingoDaMango he started that trend, by the way.
MingoDaMango lies, everywhere I checked, they were all tied to him in someway shape or form.
MingoDaMango r/woooosh
Its truly crazy how important thumbnails are like you mentioned and how simple yet compelling his are. It makes me think that many of us small youtubers try too hard and don't think about what would hook a viewer. It was refreshing to not only here your why behind this video but the how as well. This video was fantastic. Thanks for the great tips.
I love Mark Rober. He’s shown that STEM is incredibly important and that it can be fun as well. I aspire to be like Mark. 😃
I'm feeling brave, can we hit 5,000 likes? The most I've ever asked for!
Probably
this was a awesome video
My channel is dead as a door nail 😅
SuperBro it is to what it use to be but thanks
yes sir
Cool video! Was wondering if you can make another masterclass on MARKO (Marko Terzo), who made 5 million subscribers with only 114 videos, and earns over a million views per video.
I love his voice clarity and also how he deconstruct the youtube algorithm based on specific person. Rather than those typical "how to grow youtube channel" video. yes paddy is riding on us to grow his youtube, but I learn new thing every time I watch his video than I dont from other.
thanks for the amazing video
This is soooo insightful! Thanks Paddy. Expecting more videos from you.
Do a “why Dream is a genius”. The man has blown up by doing 40 min plus Minecraft videos. He gets like 10M plus views typically.
that would be amazing, I'd watch that
Wtf I just came from watching 2 of his videos and I don’t even like Minecraft lol
Except he put down the Nation of L'Manberg, which I can never support.
Gustavo Kenzo lol he’s entertaining asf
That would be great. Dreams videos used to be shorter but he somehow sucked us into looking forward to watching a 40 minute video straight cuz the entire thing is just so good. Never watch that long of a video with anyone else.
Hes the only guy smarter than one of those indian dudes in science tutors
ruclips.net/video/vdQ2jguBog8/видео.html
Nabhan Saeed stop self promoting
ryan zheng report him
Paddy: "RUclips reward quality over quantity"
Brightside: "Let me introduce myself."
Before it used to be quantity, people who upload on a regular basis were favoured before and thats why they rose but these days you can see they are not growing much
For me out of all the videos you've made, this one is the most helpful as it can be used of any type of channel. The "what, how and why" literally changed my game.
Tbh, the last point (Quality over Quantity) highly depends on the strategy...
There is a whole different market for daily uploads that is very successful in itself.
Then your videos dont get 27 mio views each, but in total could do way more then 30mio a month.
If you are going for max. views, quantity is still the way to go.
Brilliant analysis
oh okay wait, YOU are already a successful youtuber, nvm
Basically mr beast
ClemensAlive I disagree, after giving it some thought, I actually realised maybe Quality is the important factor here. For example, a Pewdiepie video slows down after hitting 4-5milliom veiws for everyvideo, whereas for Mrbeast, his videos never stop surfing the recommended, last year most of his videos were 10-15mil veiws max, but now his average is around 40-50mil, and its not gonna stop either. It ll keeeep getting recommended
@@vaisakh96 lol. If you think so...
I'm not thinking about it. I'm living what I am saying. And it made me 5 million (german only) views a month in 2016....so.....
i've watched this guy since 700k subs. I was amazed to take like a 6 month break from him a few years ago and when i came back he had tripled in subscribers.
Yea his growth has been crazy!
How Paddy Galloway Beats the RUclips Algorithm In This Video:
- introduces a legitimate question and makes viewers wonder this question even though I never had it or knew about this dude he's talking about
- uses great graphics to keep viewers engaged and aware of what to take note of
- straightforward, genuinely good content
“Genius strategy”
He worked at NASA and built the mars rover I think he can bear the algorithm and he figured out how to beat guess who in two questions
Step 1: get a kid
Step 2: name him “RUclips Algorithm”
Step 3:
@@darlenebennett4891 Copied
Appreciate what you do.
@@paddygalloway8780 might ping you in the future to talk "playing to win" on youtube, your breakdowns are amazing.
@@EntrepreneursInCars sure man, hit me up on Instagram anytime you want @ paddygalloway
@@paddygalloway8780 oh my god so this is what they call a big youtube moment 2 youtubers chatting in a comment
@@a_minor lol
Mark Rober gets so many views because he doesn't post that much, so people re-watch them.
Edit: Oh My! Thats more likes than I have ever gotten on a comment before! Thx :)
that isn't necessarily true but the content has to be exceptionally good
It just like mr beast when he does upload it’s like a what do you call it... it’s a treat if you will and it’s called that because he uploads only once a month so when he does he gets a ton of views along with a high quality video so even more views
@@walidfakhfakh3660 well i certainly do
Yea none of those other reasons lol
Groat studios he uploads like 3 times a month
We where watching the squirrel obstacle course video in class (we had heaps of free time) and when the bell rang rather then go out to lunch everyone stayed and watched the video. I think this really shows that he's able to keep your attention.
I genuinely took notes and drew the graphs, thank you! Subscribed
Let's face it. Mark Rober knows something we don't about everything
Sucks to be you...
;-)
I feel like michael reeves is like mark robers evil twin.
*evil twin* yes
Facts
Evil taher twin.
I just want this guy to make a video on michael reeves
Mark is the evil twin. You got it backwards
I never thought of these points. Thank you for this post! You got my subscription, keep it up!
You’ve earned a subscription from me, mate. I’m a bit in awe of the fact that you just made a video that takes advantage of all of the qualities that you are explaining that Rober uses to gain views and go viral and thus this very video now has 1 mill views in 2 months. The meta quality of the meta analysis of the metadata is so...meta.
This could be your best video yet! The way you mix the story with great tips is amazing.
I think it is
Yea such a difference from 99% of the BS advice out there
Wow, thank you!
Isn’t it funny how he’s talking about mark being a genius when he is the genius here?!
Codylegitness how?
Always’ Meepin putting a RUclipsr who is pretty famous and talking about the algorithm and makes it so interesting we watched it for ten minutes I mean props to the guy I watched it
Codylegitness yeah pretty smart
He doesn't get millions of views
Da Sam yes he does look at marks chanel
Great video!! Taking notes. Thanks Paddy
Well done video and congratulations! Using Mark Rober got me to watch your whole video. Well played.
Plot twist: he actually doesn't know anything about the RUclips algorithm.
, he's just lucky
@@thesonofdarkness936 Yeah pick 3 C's in a row and if another C pops up, ya got a problem
Mark doesn’t know the algorithm, the algorithm is made to find stuff like Mark’s video’s.
😂
@@ifoRproductions yes
I always look forward to these video breakdowns. There's always things to learn, especially for us smaller channel creators.
You forgot to mention his handsome smile, and the way his eyes twinkle 🤩
attractive hosts - key element. true!
Simp
A smart, attractive, occasionally funny host certainly helps.
He is a very likeable person.
U have a crush on him
@@1MinuteFlipDoc uh oh looks like imma fail that part
stayed for the full video mate, keep it up best of luck to 200k
Loving your content. Even though, I have no desire to do RUclips, learning how it works is incredible.
True, I don't feel like Mark gets enough credit for working at NASA for 12 years
Safiya Nygaard is another RUclips’s who makes just one video in a month or two months and gets 10M-20M views
What about the odds1out and jaiden ... They do that too
@@fatimashaikh6258 there animator's, so it takes them like a month or two to animate, so it's all it all depends on time. Like when they start animating.
Edit: they also have a team of other animator's who help them out. And it might take more than a month or two.
yea but she got her following from Buzzfeed...
@@PoojaRobbie Buzzfeed 🤮🤮🤮🤮🤮
@@saranesa6086 It takes Mark Rober 1 or 2 months to make his videos. Do you know how much work he puts into them, because even I don’t.
Imagine RUclips laughing cause in reality they just use a fancy random number generator
i had this frick glitter bomb thing in my recommendeds for WEEEKS. On and on. I never watched it but it just was there
Same
You do know that you could have just clicked 'not interested' to get rid of it?
@@pcb1962 no😌
But its a great video.
@@pcb1962 but eventually you end up watching it 😅
A genius in every sense of the word
It's super interesting listening to you interpret these concepts as you explain them
I reckon you got it right this time as this was recommended to me. Good video!
Great video!
Hey mike!
Wassup Mike
Wassup
I love how he gives away the 4 minute rule right at 4 minutes into his video... We got bamboozled
Damn this gave me so much insight into where I'm going wrong with channel. Thank you man, great video!
YOUR THE MAN PADDY!!! Thank you for being honest and transparent. As for me bein small youtuber I could use all these technics of yours. Thank you very much. Greetings from Philippines!
I literally just clicked off this video (after watching the whole thing of course) scrolled a little down my recommended and boom. There’s a Mark Rober video. (elephant toothpaste) like bro what the heck
Me also
That’s how it works when someone is in the title or description they get recommended more
I'm a simple Algorithm.
I see Mark Rober, I recommend.
He went to NASA, of course he's a genius
True
I think he worked there to
@@alaskanbullworm9934 he does, and he wants to go to space sometime in his life.
@@notlightbeam4889 cool!!
@@notlightbeam4889 used to*
Paddy, you rock !!! You are so inspiring, I find myself absorbed in your research vids, I just love!!!! At this point I'm working on my first 100 but very motivated, thanks Paddy!!!
W.h.a.t'.S.a.p.m.e
+1, 8 1 0 2 1 4 0 5 3 9.........
thanks man, this is really helpful for me. I plan to watch all of these videos, and understand how to grow my own channel.
Rotation, CTR and WATCH TIME are super important... I had it all, my videos went "semi viral" with super clickbait thumbnails.... However.... people started to believe I am a magician (I used to do parodies of America's Got Talent and Magic) and got 1000s of people believing i can cut my head off and asked me to teach them magic. Oh well lol
There was something I did wrong and no idea what.
I subd to u
I dunno, just do your own research on how to beat the algorithm. I'll say about 4-6 years of exp is usually when a youtuber hits above 1 million subs. It's just my speculation around RUclips and the tge internet.
Don't clickbate
here's what you did wrong. Clickbait - in the sense that you don't deliver - will drive people to specifically be spiteful. When I see a bait-ey thumbnail/title I check the uploader to see if it's someone I feel doesn't deliver, or if they're someone I know actually delivers. I'm sure I'm not alone in that.
Can we hit 80k likes?? If you liked this video and want to win a 100$ Amazon voucher, go watch and like my latest upload!
Mark my words this channel will hit 1 million subs
We absolutely loved watching the Squirrel Parkour video! It inspired my wife and I to feed the squirrels in our backyard :) Thanks for that great analysis Brother, gives me lots of input for my channel. Blessings!
Very Clever and intelligent breakdown of Mark’s Success- Nice Video and Accurate as Well! Well done!!!!!!!
Geoffrey Moore probably never imagined his “chasm” graph would be so viral and so useful for so long.
He published that book with the famous graph way back in 1991.
POV: You're looking for Mark Rober's comment as you expected him to comment but he didn't.
Do you watch American RUclips though?
thanks for the doped vid paddy, super insightful
Oh man, that was a really detailed stuff... thanks ❤️❤️
I would love to see how Mark's frequency, strategy, and popularity compares to something like Good Mythical Morning (who uploads daily since 2012 and has turned their strategy into an empire with multiple channels).
Now that's 10 minutes that sailed past. The audience retention is strong here.
super helpful! you can really see the one about catering to pacing for watch time in other channels too.
This is awesome. Literally looks simple, but so much time and thought into viral videos.
I'm guessing he has a team of people that help him rather than just him working away at a computer
RUclips algorithm recommends me a person who is talking about the RUclips algorithm. n i c e
It's AMAZING how I can notice you implementing those insights on me and got me even more hooked!
(First time ever commenting on youtube)
Thank you Paddy for the video on Mark here! Teamtrees helped me feel inspired me full on badass style! Raza :)
This just seems like good story telling in general. What, why, how + super cool content. Thoughtful layout. Is it the algorithm or the viewer that likes rober?
I mean, if the viewer likes Rober, then the algorithm does too. c;
One very important thing you forget - Mark's channel gives the old-school early Mythbusters vibe and since pretty much all of us millennials grew up with that show, each and every one of his videos is like a nice stroll down memory lane. Also it makes it catchy enough to appeal to much wider audience with viewers who aren't all the deep into science. Because Derek from Veritasium also does incredible videos, but his a bit too detailed for the average viewer so not as many people stick to them as with Mark. Also can't deny you nailed it with the "homemade" part in the video. RUclips really started as a platform to watch homemade funny stuff and fails, there was almost no production value to the videos whatsoever and watching it becoming like a polished TV network is sad.
I would say he’s more of a bill nye the science guy. Digging further into my childhood nostalgia
So it must work the opposite with so many USA based "gun porn" videos taking 30 or 45 minutes to do a comparison on ONE GUN.
Thank you Paddy for this very informational content for youtubers ,, hooorah!
Congratulations on 1.5M views Paddy. Your on your way to 200K
In reality, Paddy has his strategy telling others about their strategy. Clever....
*Harvard wants to know your location*
Who else is watching but this guy is so good at getting watch time that you watch the entire video and you don’t even plan to post any videos
Amazing video!
You deserve over 200k subs!!!
I'm from the Phils and just wanna thank you for these vids. Def a Masterclass. Someday, some1 would masterclass how you made these vids! More power!
He used to be a nasa engineer he is the big brain time himself
You now are in the viral phase.
Wow. Some good info. I should of got a pen and paper for notes! Now I need to watch again.
Nicely done brother
I watched till the end.
You walk the walk🤺🥋
Dream is also crushing the RUclips scene, he started uploading a year or so ago, and already has 7 mil subs. He’s a Minecraft youtuber known for speed running and such. He’s growing insanely l, last week he has 6mil, a couple weeks ago he had 5, he’s growing at such an INSANE rate.
Yep, and Dream is known for studying the algorithm. He even hid a lot of his videos from a certain point back to "restart" his channel
You’ll be shocked to know he now is at 10 million plus subs
Dank Sinatra yep! I’ve still been watching him. It’s insane how far he’s come and how quickly he got to 10mil.
You are an actual genius
it's like he watched his own video
Thanks for explaining how my favorite RUclipsrs are successful. You just became my favourite RUclipsr teacher. Subscribed
damn all this content is too good not to blow up, big ups paddy!
I beat the RUclips algorithm once, now it beats me up.
I-
You need to improve the thumbnails
Your top videos had the best ones
This man is like Niccolo Machiavelli (author of The Prince). He tells us how we are being enslaved while enslaving us. Bravo!
Mark was my brothers math tutor in highschool haha. family friend and amazing human. not to mention... genius.
and gorgeous and perfect
@@graceokeefe8900 Mark is a good looking fella aint he
The fact that the next video in my AUTOPLAY is a video from Mark Rober which I have watched several times makes this even better
I tend to click on anything with Mark Rober in the title because he's almost as interesting as his videos. I'm off to watch a Rober Tedx Talks.
He has 2 ted talks.
Then the question is: If the guy making this video realized what’s he’s doing and understands it why isn’t he a larger channel?
Elephant toothpaste will just appeal to more people than how youtube works. this is a niche topic and is not for general audiences, that is why. Going niche can be one strategy to have less competition to deal with but the overall viewership can be lower too.
You are so its actually working... He's cracking the algorythym unknowingly
Guess what, why i am randomly here? He is really beating the algorithm.
He has 150k subs and get over 4kk in the mr beast video, and has a lot of 500k+ vídeos as well. And RUclips isn't about just making money, for some people the plesure is making a good video even if less people will watch it
Well I came here from recommendations and I don't even know who either of these RUclipsrs are... So...
Once again, this is a QUALITY video. Thanks for making it!!
Another reason is the rewatchibiliy of all Mark's videos. Because the video is pure quality and not mindless garbage, you forget exactly what transpires in it after a while so its still entertaining if you watch it again a few months later