7 Japanese Fashion Brands That Could DOMINATE the Western Market

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  • Опубликовано: 25 дек 2024

Комментарии • 231

  • @inga4559
    @inga4559 Год назад +59

    1:00 japan blue
    2:30 white mountaineering
    4:23 doublet
    5:44 readymade
    8:19 the viridi-anne
    10:38 monkey time
    12:00 and wander

    • @davrocket5304
      @davrocket5304 Год назад +1

      2:50 janitors cloths made from bed sheets

    • @tsu08761e
      @tsu08761e Год назад +2

      @@davrocket5304 you commented this twice and still got 0 likes

    • @davrocket5304
      @davrocket5304 Год назад

      @@tsu08761e you must be very miserable in life by trying to get "likes" on RUclips.

  • @lowkeybredhead8083
    @lowkeybredhead8083 Год назад +121

    I like how you mentioned how Japanese denim is coming back. Japanese jeans are literally the best pants you can buy. A+++++ quality, they will never go out of style and they literally go with EVERYTHING. I like Japan blue a lot but I LOVE MOMOTARO. (same company)

    • @THECASUALco
      @THECASUALco  Год назад +9

      I was about to mention that Momotaro was the same company but you got it!

    • @yeoj8554
      @yeoj8554 Год назад

      that cost more what I eat rip

    • @yeoj8554
      @yeoj8554 Год назад

      in a year probably..

    • @davrocket5304
      @davrocket5304 Год назад

      2:50 janitors cloths made from bed sheets

  • @EthelTurner-i9u
    @EthelTurner-i9u 14 дней назад

    My friend sold the *amzclothes* and it looks like the real thing you showed. It even comes with an authenticity card that matches the serial number of each coat. But her fake was $150.

  • @jessicawang9170
    @jessicawang9170 Год назад +4

    The quality is always what I look for in every thing! I have to say Japan’s products are no doubts never fail!
    I have some Japanese clothes doesn’t need to be brand names that last 20-30 years with regularly washing and dryer as often as I want !

  • @BlackAesop
    @BlackAesop Год назад +4

    I lived in japan and loved seeing the changing vibes in shinjuku and shibuya. I was brrok musician so I wore what ever I could afford. Japan is great about do what you want and feel great in it. New fan here! love your content! Subscribed!

  • @renzrenzrenzrenzrenz
    @renzrenzrenzrenzrenz Год назад +12

    I like the brand Saint Michael (Saint m6, Saint M××××××) which is also owned by Yuta Hosokawa with Cali Dewitt. The brand was started in 2020. It is more vintage aesthetic and they have many interesting design's which are mostly hand drawn design. And in the span of 2 years it is already popular among celebrities especially rappers and athletes. They already worked with Dickies, Takahashi Mirakami, Denim Tears and they have an upcoming Travis Scott/Cactus Jack collaboration.

  • @menace3507
    @menace3507 Год назад +16

    Readymade is incredible. For me, the trend for others will come and go but I will always be a fan as long as they keep the same level of quality. Almost talked my homie into copping this $4K down puffer. He regrets not getting it til this day😂

  • @quag3803
    @quag3803 Год назад +12

    I would have loved to see more Japanese Denim brands like Karakuri and Evisu. They probably are the most likely to thrive in a western market.

  • @obsidianswan5590
    @obsidianswan5590 Год назад

    Dope channel. Been a fan of your content and flavor of delivery for a hot minute. As a lover of many Japanese cultural aspects of life and expresión, you kill it every time.
    Thank you

  • @Tom_TTT
    @Tom_TTT Год назад

    Thank you for the video. Will be visiting Japan in September and checking out your other videos.

  • @mrotaveria
    @mrotaveria Год назад +227

    imagine not being a millionaire and seeing this video...

    • @rudy7803
      @rudy7803 Год назад +8

      poor you guess wrong channel

    • @soton5teve
      @soton5teve Год назад +3

      Army surplus.....

    • @BabyJesus66
      @BabyJesus66 Год назад +5

      Imagine there's no money. It's easy if you try.

    • @takareon
      @takareon Год назад +6

      Imagine if this video was about fast fashion, too bad it's for people who love what they wear.

    • @RayNLA
      @RayNLA Год назад +11

      You can be fashionable on any budget

  • @quannifer
    @quannifer Год назад +9

    I've become a big fan of Nonnative lately. I don't know if I've ever seen you cover this really wearable and comfortable brand.

  • @MitaroZ
    @MitaroZ Год назад +3

    i've seen lot of foreigners(from koreans, chinese, north americans, australians to european people) in japan that only go to buy from japanese brands from the most known to the underground, japan is a well spot to find the best styles form vintage to beyond that. is good to know more brands if you can share more i would appreciated.

  • @Devananta-Rafiq
    @Devananta-Rafiq Год назад +5

    Great list! Never knew that Doublet have a chance to go big in the west. I personally like the brand but it's too quirky to wear daily😅😅

  • @roanaya2598
    @roanaya2598 Год назад +1

    4:00 some crack is warehouse like, WH Crack for example.. but yeah its been taken to the streets a lot

  • @heatpursuit
    @heatpursuit Год назад +5

    And Wander xpac 40L backpacks are the best in the world, no competition. The only backpacks I would ever spend my money happily, no remorse.

  • @tintinwario
    @tintinwario Год назад +1

    6:34 BRUH!!! 🔥🔥🔥🔥🔥

  • @OldManJohnny1
    @OldManJohnny1 Год назад

    nice video mate! also, need your jackets link, it looks dope!

  • @habl00pep
    @habl00pep Год назад +1

    Great video but where the bits about fighting on the terraces ?

  • @austinpinilla7409
    @austinpinilla7409 Год назад +8

    This was such a dope video, one of the great things the Casual has EVER given me is curiosity. He brings up a brand, and I'm in real time googling it. I will say I have never pulled the trigger because I'm not educated enough on how to shop in japan, and the costs of imports could be etc, but someday.
    COULD SOMEONE PLEASE ID THE BOOTS AT 8:29

    • @goodbyelucas4434
      @goodbyelucas4434 Год назад

      Duellum patch boots, just google that. Duellum is another brand by the designer for The Viridi-Anne

  • @research1747
    @research1747 Год назад +12

    I would like to see a brand that works for older people - seniors !

  • @devinshaw3814
    @devinshaw3814 Год назад +2

    Feel like many of the United Arrows sub-brands, such as Green Label Relaxing, could make the jump. Monkey time is a good shout though for sure

  • @aaronjanlistanco
    @aaronjanlistanco Год назад

    White Mountaineering is now appearing in western market
    Vogue Runway features Doublet & White Mountaineering

  • @007phokus
    @007phokus Год назад

    Thx Reggie!

  • @SifuSatoru.
    @SifuSatoru. Год назад +2

    Missed you in my feed brother

  • @joeson7700
    @joeson7700 Год назад +1

    Fashionable FUNDOSHI ( string jockstrap ) traditional wear could be MAJOR western everyday wear style ?

  • @Official_MikeyT
    @Official_MikeyT Год назад +16

    Ever since late February I've been seeing tons of high school kids wearing 2016 spec Bape hoodies and an hour ago I saw someone wearing an old ASSClub cherry blossom hoodie. Still dreading 2030 when the denim vest obey snapback and YMCMB hoodie outfit shows its tastelessly scuffed face again.

    • @laugh-cry-n-think_
      @laugh-cry-n-think_ Год назад

      😂 oh boy

    • @esaedvik
      @esaedvik Год назад +1

      My neighbor wears Anti Social Social Club stuff I would know nothing about if it weren't for this channel :D

  • @jiesbin11891
    @jiesbin11891 Год назад

    what coat is that on the thumbnail .. with the tiger on the hood part?

  • @Senpaischick
    @Senpaischick Год назад

    I really only came for the Kozue Akimoto thumbnail. I love her so much. lol

  • @GoufinAround_
    @GoufinAround_ Год назад +1

    As a broader shouldered guy, even when I've been in good shape, I would love to try more Japanese brands but I'm always under the impression that the sizing will just not work for me

    • @cultclassics587
      @cultclassics587 Год назад

      Homie I’m 6’3 and 200lbs and as long as I get a 44 in jackets they fit fine on me. Jeans fit extremely well I just use my American sizing 34 and I’ve never had an issue. Just go for it

  • @kidelloco
    @kidelloco Год назад

    Viridi-anne style i also in eu... leon louis, barbara gongini, first aid to the injured, army of me and powha.. to name a few

  • @coreymasoy7034
    @coreymasoy7034 Год назад +1

    Awesome episode ❗🔥💯

  • @backlaceanarchy
    @backlaceanarchy Год назад +4

    Just recently subscribed and I like your videos. Could you do a comparison of brands like this brand would be considered western version of this brand would be cool. I like brands like Vivienne Westwood, Blumarine, Jean-Paul Gaultier, and I wouldn’t know which brands to look for

  • @proxy7874
    @proxy7874 Год назад +9

    At this point Reggie and Squarespace are inseparable.

  • @suupremis
    @suupremis Год назад

    Making the 222nd comment because we eclipsed out this bihhhh and there is nothing but ABUNDANCE!

  • @tris10dm
    @tris10dm Год назад +2

    Yup! Viridi-Anne is next to impossible to find good sizing for those who are larger/ taller. Also, their other line Duellum is amazing!

    • @THECASUALco
      @THECASUALco  Год назад +1

      Somethings we gotta keep secret Tristend!!! Lower your voice! 😅

    • @tris10dm
      @tris10dm Год назад

      @@THECASUALco 💀🤐

  • @JoseOrtiz-kb7jx
    @JoseOrtiz-kb7jx Год назад

    Where did you get your back coat in this video?

  • @duranbodasing
    @duranbodasing Год назад

    Amazing channel sir 🤙🏾💯

  • @demorippa
    @demorippa Год назад

    Hmmm. New to the channel. This my first video.
    Any of these brands good for 5'1" chubby black dude?
    Much needed closet refresh.
    PS. Also from the tropical Caribbean islands.

  • @shreechanchitrakar1174
    @shreechanchitrakar1174 Год назад

    simple tshirt and jeans enough for me. if its cold then hoodie and leather jacket

  • @Shaky.P
    @Shaky.P Год назад

    White Mountaineering has been doing some great collaborations with Paul & Shark for the past couple of years it's how I found out about them.

  • @jekku4688
    @jekku4688 Год назад

    What do you know of Plank Project?

  • @bashtonbates2769
    @bashtonbates2769 Год назад

    viridi one my favs but we was doing good gatekeeping it

  • @tai___pham
    @tai___pham Год назад +9

    In Australia we're quite lucky to be close to Japan so there's a good selection of new & vintage retailers for Japanese brands. and wander has been a hit and there are other brands which could be on this list too that are quietly making waves here like Beams Plus and Snow Peak.

    • @bumenjoyer
      @bumenjoyer Год назад

      Where in Australia do you shop for a large selection or designers besides farfetch or harrolds?

    • @tai___pham
      @tai___pham Год назад

      ​@@bumenjoyer there's a handful of good boutiques and vintage sellers in Aus. I would recommend checking out Incu, Contra, Double Double, Supply, Up There, Above The Clouds, Chinatown Country Club, Highs And Lows, 108 Warehouse, Kloretex and Midnight Mart. GQ Aus also wrote about menswear boutiques recently!

    • @bigweka
      @bigweka Год назад

      Like the the other commenter, I'd be curious to know retailers. I know Maplestore stocks some Japanese brands.

    • @theIdlecrane
      @theIdlecrane Год назад +1

      ​@@bumenjoyer Havn in Melbourne

  • @joaquin5007
    @joaquin5007 Год назад +16

    Top 7 Japanese brands that offer sz XXL

    • @esaedvik
      @esaedvik Год назад +2

      And how does their "oversized" stuff like Goopi Made even size up to western ones.

    • @ruud6828
      @ruud6828 Год назад

      lose weight

    • @hankhillsnrrwurethra
      @hankhillsnrrwurethra Год назад +2

      Years ago I worked in a one-hour film lab. The company brought in new Fuji machines. During a tech demo, someone mentioned that the buttons were really small. The Japanese tech didn't even look up from the screen. "No. Your fingers are too big."

    • @bradencrews5555
      @bradencrews5555 Год назад +1

      FR an XXL gonna be a M tho

  • @allbyolydesign
    @allbyolydesign 5 месяцев назад

    Any women Japan stores we can shop from USA?

  • @jaysato
    @jaysato Год назад

    i would say brands like Montbell or Snow Peak maybe. Beams Plus.

  • @johnnyc.3261
    @johnnyc.3261 Год назад +1

    Just to let you guys know, clothes are not an “investment”
    That’s like saying buying a soda is an investment because the cash back for recycling.

    • @THECASUALco
      @THECASUALco  Год назад +2

      Actually an investment can be something that saves you money in the future as well. A pair of well made durable jeans that cost 300 but last for decades is better investment than buying a pair of $30 jeans every year.
      Investments don’t HAVE to be something that gives you money back. And investment is anything that allows you to have more money in the future. Whether that’s a house whose value increases over time OR a pair of jeans whose value doesn’t increase BUT prevents you from spending more money over time.

    • @johnnyc.3261
      @johnnyc.3261 Год назад +1

      @@THECASUALco yeah, I guess if you bought clothes solely based on what lasts longer.

    • @THECASUALco
      @THECASUALco  Год назад

      I mean admittedly most people don’t. Perhaps I’m thinking too much about myself. My bad on that point🫠

    • @johnnyc.3261
      @johnnyc.3261 Год назад

      @@THECASUALco I actually think we’re both kinda right on this. I do buy some clothes based on quality of production and some items like jackets and jeans can be a good investment because they do last so much longer. Great video as always, I would love to see more videos on Amekaji/American heritage fashion done by the Japanese if you ever get the chance.

    • @THECASUALco
      @THECASUALco  Год назад +1

      I’m on it

  • @geck1204
    @geck1204 Год назад

    I'm a big fan of Beams

  • @streetteams
    @streetteams Год назад

    Yo! Good one.

  • @VaughnCamacho
    @VaughnCamacho Год назад

    fr doe do ur best to find a local fashion brand and support them especially if you like their pieces

  • @greenmachatea
    @greenmachatea Год назад

    Interesting channel. But not having any timeline when we need to go back and look for the brand names is kinda annoying. Will be super cool to add that like many do nowadays. Thanks for all those brands tho.

    • @THECASUALco
      @THECASUALco  Год назад +1

      We’ll be sure to add chapters from here on out.

    • @greenmachatea
      @greenmachatea Год назад +1

      @@THECASUALco thank you! Would love it! Already sub

  • @DopaminePusher
    @DopaminePusher Год назад

    I can barely afford Nike ACG but Readymade is dope

  • @highclassplayersclub
    @highclassplayersclub Год назад

    Would be nice if the list was written out so we wouldn’t have to screenshot every name

  • @stefeuphoria6086
    @stefeuphoria6086 Год назад +1

    We all love japanese fashion, but they go crazy with their pricing 😒

    • @quiqugachq2
      @quiqugachq2 9 месяцев назад

      Maybe they're trying to make the fact that anime characters often wear the same outfit everyday seem relatable?

  • @DjWarp79
    @DjWarp79 Год назад +1

    Yoshiokubo is up there.

  • @tsu08761e
    @tsu08761e Год назад

    i keep seeing lil uzi vert wearing doublet

  • @siventamnani
    @siventamnani Год назад

    Look at Maxhosa by Laduma Xokolo from South Africa

  • @AChairInspace
    @AChairInspace Год назад

    Nothing was eye catching 6:33 this tho this is nice

  • @StromLxrd6
    @StromLxrd6 Год назад

    i dont see anything that has me in awe honestly

    • @THECASUALco
      @THECASUALco  Год назад +1

      Do you need to be in awe tho? What brand has you in awe from the west? Just a question

    • @StromLxrd6
      @StromLxrd6 Год назад

      @@THECASUALco Just a personal opinion. And I'm not a brand follower, more of I like what I like and put different pieces together. But not saying that I wouldn't wear any of those japanese pieces either.

  • @YONIGUNI
    @YONIGUNI Год назад +1

    Everything Japan-made is high in demand

  • @dougaldarcy6463
    @dougaldarcy6463 Год назад

    whohhhhh love readymade.....

  • @eee8164
    @eee8164 Год назад

    Where is Nanamica and Norbit?

  • @pablomacias7393
    @pablomacias7393 Год назад

    I’m looking for brand sponsorships

  • @willberforce876
    @willberforce876 Год назад

    this is overdue...japan got mad style....gotta go there to understand

  • @Aluenvey
    @Aluenvey Год назад

    Japanese Denim would be rabbithole to the fashion.
    I already sleep on Japanese futons. I will say you might need memory foam.
    So anything of that vain Im up for.

  • @impyr3x293
    @impyr3x293 Год назад

    timestamps pls

  • @OhVitalising
    @OhVitalising Год назад

    Shipping tho

  • @comicog3
    @comicog3 Год назад +1

    Sillage would go hard in the west.

  • @shubhammahar6566
    @shubhammahar6566 Год назад

    white mountering was good

  • @warrencooksey5603
    @warrencooksey5603 Год назад

    Forgot Super Dry!

    • @marknemeth267
      @marknemeth267 4 месяца назад

      That's not a Japanese brand. It's a British brand with faux Japanese writing.

  • @haylooooo
    @haylooooo Год назад +2

    i’ve been pronouncing doublet as Double T for yearsss 😅

  • @taoronaldo
    @taoronaldo Год назад

    I feel like Japanese people just do fashion better. The only premium clothes i can afford for now are from Y-3 and their Collab with Adidas.

  • @christopher_martin
    @christopher_martin Год назад

    if they made it in American sizes that would be great but most Asian clothing brands would be good for kids in the U.S.....a XL in Asian sizes is like a small or medium in American sizes

    • @THECASUALco
      @THECASUALco  Год назад

      Yeah... We're gonna cover that soon

  • @Fj707ap
    @Fj707ap Год назад

    clothes for the, you know what aint no street ... rockin this emo stuff to be honest. if any of these make it to the states it will only be worn by Hollywood and by their Stan boy fans

  • @guinguinness
    @guinguinness Год назад +1

    St. Michael

  • @dovy6666
    @dovy6666 Год назад

    wait denim is comming back?

    • @THECASUALco
      @THECASUALco  Год назад

      It's always been back

    • @dovy6666
      @dovy6666 Год назад +1

      @@THECASUALco damn gonna rock those ironheart again

  • @jonathanchen567
    @jonathanchen567 Год назад

    Where is nanamica!!!! lol nvm good list!

  • @A.O.G_Clothing_and_Apparel
    @A.O.G_Clothing_and_Apparel Год назад

    I came up with Neighborhood about 4-5 years ago as a brand even made a couple designs, until I found out it already exists in Japan. Ugh

  • @haroldgrey134
    @haroldgrey134 Год назад +2

    Unpopular (or maybe it's popular i dunno) opinion: Readymade is overpriced and now unoriginal. High fashion labels do reconstruction/military. Anybody & everybody on insta & tiktok is remaking military garments. Duffel bags into coats using their home sewing machines. For a tiny fraction of Readymade's price. No way Readymade could capture the West now with this much solid competition.

    • @THECASUALco
      @THECASUALco  Год назад +2

      Maybe BUT I would still argue that it's direction, name recognition, and consistency as a brand would surely have a leg up on many competitors. Also you have to remember the same can be said for ANY of the brands that were mentioned in the episode. Anyone could construct what The Viridi-anne does, or make a hoodie like Monkey Time, or outerwear like And Wander. Point? The issue ISN'T originality. In fashion it RARELY is. It's solid branding, audience, and consistency; all things that READY MADE already has.

    • @haroldgrey134
      @haroldgrey134 Год назад

      @@THECASUALco For sure, that's fair. But - if readymade hopes to crack into more mainstream western markets, it can't be pricing one-off hand made garments at $9000 a pop! He'll need to branch out into lower price point T shirts with some minor detailing or something haha

    • @mrotaveria
      @mrotaveria Год назад +1

      Readymade is the most overpriced brand I ever seen. There are jackets selling for 14k, or you can get cargo shorts for just 5k, lol.
      I'd feel so dumb buying things from them but, to each their own.

    • @menace3507
      @menace3507 Год назад +1

      @@haroldgrey134 I hear u but kinda disagree. We already have plenty of luxury brands/companies out here with wild price tags. I don’t think they need to make lower tier items - even though I’d love that for myself lol - I think they just need a really good marketing department and strategy to be strong regardless of celebrity endorsement. My 2 cents.

    • @THECASUALco
      @THECASUALco  Год назад +1

      Tbh I don’t buy anything from Ready Made for that reason. But there’s enough rich kids who would absolutely buy it for the lulz

  • @dipeshjirel321
    @dipeshjirel321 Год назад

    What about bape 😢

  • @Tokuushi
    @Tokuushi Год назад

    "Jeeeeezuus" 🤭🤭🤭

  • @SashRosewood
    @SashRosewood Год назад

    I loved And Wander until they collaborate with Adidas and Maison KItsune...

  • @diemes5463
    @diemes5463 Год назад +1

    Comment for the algo

  • @RoisRevent
    @RoisRevent Год назад

    I would like to sell my brand in japan

  • @blackjackcwc
    @blackjackcwc Год назад

    I feel for people who think they need things like this

    • @THECASUALco
      @THECASUALco  Год назад

      They don't NEED it, but it's always good to have options in a world that provides options. The fact that we live in a time where we can present our interests via clothing says a lot about how far we have progressed as humans. Is it all good? HARDLY. We still have a long way to go but does it show a level of progression that's worth noting? Absolutely.

  • @deliveryboy
    @deliveryboy Год назад

    I thought Readymade already had a hand in domination? Lol

  • @axljoe234
    @axljoe234 Год назад +1

    Hysteric Glamour too?

  • @Mwnk-
    @Mwnk- Год назад

    You uploaded in 360p

    • @THECASUALco
      @THECASUALco  Год назад +2

      Actually its some RUclips ridiculousness. The video is SUPPOSED to be in 4K but processing has been incredible slow

  • @Mixalot140
    @Mixalot140 2 месяца назад

    Missed Fear of God

  • @yoyotubero1640
    @yoyotubero1640 Год назад

    Geezus brand.

  • @bhaveshporecha
    @bhaveshporecha Год назад

    Japan is the best streetwear country

  • @jacobfarrell8892
    @jacobfarrell8892 Год назад +1

    JESUS!

  • @quiqugachq2
    @quiqugachq2 9 месяцев назад

    I wanna go to japan just to buy clothes and use vending machines

  • @JasonCheeeseball
    @JasonCheeeseball Год назад

    Blue blue Japan, warehouse

  • @danp7304
    @danp7304 Год назад

    Only if you know who starts wearing those brands..

  • @Majesticon
    @Majesticon Год назад +1

    i've had the Viridi Anne on my moodboard for years. like with all these lables, price points and SIZING have kept me away from Japanese brands. they simply don't fit my buxom body

  • @Gagglewarrior
    @Gagglewarrior 20 дней назад

    Bro said fairly cheap for Japan blue that was a flat out lie. Idc if you have money or not buying a 200$ pair of pants is rețæřďèd

    • @THECASUALco
      @THECASUALco  20 дней назад

      It is just a matter of perspective and what you care about. What's expensive to one person is cheap to another.

  • @alexandreramos4637
    @alexandreramos4637 Год назад

    cada marca uma pior que a outra, é de uma probreza de espirito que é impressionante

  • @hennychestnut5479
    @hennychestnut5479 Год назад +1

    360 P for real?

    • @esaedvik
      @esaedvik Год назад

      RUclips processing seems to be a bit hit or miss atm again. Takes ages.