that's crazy, lived in Tokyo for 7 years, haven't been back in a few years now, so basically they're dressing the same as 5 years ago, 10 years ago, 15 years ago, and 20 years ago....hasnt changed at all, i like how they don't hop on trends as much as they do in europe
Born and raised in Queens, NY, been around Main St flushing growing up and noticed how the Asian folks have always been around this particular style which conveniently and eventually came around full circle, they been had it on, most people now are coming to appreciate it
bro that's so not true, a lot has changed. take Visvim for example, 20 years ago they were selling ordinary stuff like everyone else does, today they make some of the finest clothings with top quality and unique designs more superior than most non-designer western brands. 20 years ago Ape was super phenomenal but now no one would wear them because the same designs have been going on for 20 straight years. Sacai, N.hoolywood, Kolor, Junya Wanatabe, highly recommend you to take a look at their look books before coming to the same conclusion you made.
I do live in Tokyo😂 I'm from Zurich, Switzerland and when I moved to Tokyo 8 years ago I was astounded by their fashion style. It's completely different from where I came from !
You did such a great job balancing the history of the style and giving brands recomendations all while mentioning different resources. Really enjoyed the video
Such a warm, wonderful video. Intelligent, passionate, a conversation it feels as though you were excited to share, delivered with such an effervescent fizz of storytelling. I loved every second of it. Thank you so much :)
So grateful for this breakdown. I’ve been loving this style for years and noticing where parts of it have shown up in American fashion stores but hasn’t quite been hitting the same. Appreciate your work here.
Finding you has been a godsend. Not nearly as fashion-savvy as you are but the way you break down putting together your outfits, sourcing the pieces, etc. whilst having a similar style to what I aspire to, I think, is really gonna help me! Fingers crossed for a city boy summer, thank you
Yooo I feel like crying rn I've loved this style since forever but couldn't figure out what it's called and where to get them!! Thank you so much for this
Margaret Howell and her diffusion line MHL are hugely popular in Japan and Korea as well. The materials, craftsmanship, and fit are amazing with older pieces even more so. It’s my “buy everything” brand
Thank you for this, the algorithm really blessed me. I've loved this aesthetic for a while but had no idea what it was called. I saw somebody call it "Japanese casual" but couldn't find any good videos on it. Great video
@@percish My issue with city boy style is the following: baggy fit, especially with pants, doesn't look good on short guys. I'm 5-9...Thoughts? Ive tried baggy pants and I look like an oversized grapefruit
I never ever thought I would be this interested in the more history and technical side of fashion. I honestly clicked the video thinking it was just going to be quick fits for inspiration but this was way more than that and I feel like I learned way more. Thank you.
I have the book “ Take Ivy”. It’s amazing to see how everything featured became classics and can be worn today . You are so informed and I can tell you have researched everything you are talking about. I really enjoyed this video so much. Thank you
If anyone is interested in really needing out about how the IVY style came to be and how it enveloped Japan…and then, the world! Check out the podcast Articles of Interest: American Ivy. It’s really good
Articles of Interest is a fantastic podcast. I’ve listened to the American Ivy season multiple times, so good!! The Season one episode “Blue jeans” is also a favorite.
Love the breakdown! Fell in love with Japanese styles after recently traveling there. Noticed how much of an influence Americana had on fashion and trends.
Saw this video on my recommendations, genuinely impressed with all the documentation and work you put. Thank you! I’ll travel to Japan this summer so I’ll write down some brands to check.
Lovely video! Your due diligence definitely shines through and was wonderful to watch. I Recently came back from japan and regardless if people were in to fashion, i loved how intentional clothing felt on others, whether it was blue collar workers or more personality centric youth.
This style has been around for quite a while, wouldn't even call it a trend tbh. It is such a simple yet elegant way of dressing, the pieces that surround the aesthetic are wearable for practically everyone that wants to find their sense of style.
thanks for the video! i’ve been a fan of this style and city boy magazines (popeye, brutus, go out) for a few years but i’m not very intentional about my wardrobe. this is a great place to start my research. lots of brands i wasn’t aware of.
just returned from japan and yes, the city boy style definitely grew on me. i'm usually in slimmer, streamlined clothing (think asket overshirt, plain white tee, nudie lean deans, pf flyers or dunks) but i found myself buying items with looser fits while i was there. definitely very comfortable and didn't feel like i was drowning in my clothes or that i was a teenager wearing my dad's clothes. it's looser clothes with structure, if that makes any sense. definitely added some of those books on my amazon wish list :)
Peace Percia, Thank you for the pod suggestion, it's a great complementary resource for some content I've been writing for a fanzine project I'm working on. P.S.- Got here through your episode with Drew Joiner and browsing about Popeye mag.
Stumbled across this video and was surprised by the amount of HK brands being spotlighted. My family's roots are in HK but I did not realize they had so many great brands in the city boy aesthetic! Appreciate you sharing!
Pilgrim Surf Supply is a great Japanese brand available to purchase in the US. It's very California Surf culture inspired, but a bit City Boy too. They make women's clothes so it could be a good starting point for women interested in streetwear. Like many Japanese brands the sizing if VERY limited.
This has been so helpful, I felt very lost getting into these kinds of clothing. Would love a vid on the types of shoes/accessories you'd wear with these.
i’m also a big fan of articles of interest (& i’ve listened to the season about american ivy), but no one around me listens to that podcast… when you name dropped it i knew i came to the right place 😂❤️
Well done video! I've been exploring the city boy style and I personally love it. I like to do a mix of streetwear and a simpler dark academia. You've got my sub.
I have never been to Tokyo Japan. My father visited it in the 1950s , and he liked it. He said the Japanese are very hospitable. I think the young Japanese are very trendy and individualistic . Ive seen images of young ones .
Tokyo has been at the top for over 3 decades at this point. Quality, attention to detail and layering is everything. I used to buy Men’s No No, Relax and Boon magazines in the mid 2000s. Used to cost me around £90 pm to import.
Since nanamica was mentioned I would also recommend Daiwa Pier 39 and also on a less boxy note and a bit more expensive side I would still check Auralee and maybe Graphpaper
2:35-ish As someone who's been kind of around the evolution of both, I liked this summary a lot! I could say more but my favourite thing about this style is watching how each one interacts with the other. Very neat. Lots of perspective and culture (and by extension harmony/aesthetic/body type/etc) in play :D
In the excellent book named AMETORA from W. David Marx , you can learn more about the history behind the iconic book Take Ivy. Quite an aventure for the period.
Stumbled on this video and enjoyed it so much. I didn’t know what this style was called but have been leaning towards for a little over a year now. You did a great job. I had to subscribe!!!
Thank you for this! Amazing research and presentation. Randomly came across Popeye magazine for sale at a coffee shop near me (Portland, OR) - guess I need to go back and pick up a copy now.
Really enjoyed this - thank you! I wondered if Margaret Howell might fit with this look - her silhouette is less oversized than some you mention, but I know her clothes are very popular in Japan and combine elements of traditional British workwear with preppier elements and Japanese fabrics.
Excellent! I'd also recommend Toogood, which takes the oversized look in slightly more avant-garde direction. (They make great furniture too - but prohibitively expensive, sadly...)
Love how you incorporated history of the fashion style! Fun video to watch! Also since you mentioned that you've been inspired by the Popeyes magazines, was wondering if there were other forms of media that have inspired your outfits and personal style?
When I lived in NYC, there was a company called "Gentry" in williamsburg. Went out of business, very expensive, but they still have there instagram.. very similar styles to what you were talking about. felt casual (but obviously not) but looked amazing.
Interesting video, enjoyed very much, My dad now retired, worked for the company publishes Popeye. I will tell him about the video, think he will be happy!
Hi Percia, I'm watching you for the first time and I'm so happy I've found you haha Many thanks for all the thorough yet concise information you've presented to us. This was a huge discovery ❤
I love how the Japanese city boy style looks on guys! Can you do a video on haori? My husband has one made of denim that he got from a boutique in Japan. It looks super hot when the guy has a tattoo that peeks out from the sleeves. 😆
@thecasualco (Reggie Casual) is probably the best guy to teach Westerners the nuances and styles within Japanese fashion. Arguably the biggest reason i got into Yohji and more during my time living there and watching his vids.
I feel like every country has been moving away from the greatest things they had to offer in the past. I thank Japan for taking those things from all around the world and keeping it alive. Much respect 🙏 🫡 👏
I've been following you for a while on instagram and never knew you had a youtube - so excited to watch more of your stuff now! love your style and love this vid
You did a great job detailing the city boy origins and aesthetic. Maybe you can mention some other sources of inspo (IG Accounts, cookbooks etc) so folks can see different ways they can incorporate the style in their wardrobes.
I've always described my style as cute/quirky/fashionably practical-loose and relaxed, basically a mouthful-but I’m so happy to finally have a simple term like 'Cityboy/girl' to describe the aesthetic I’m going for! Loving your content and so glad I found your videos! Quick question: The looks I’ve seen on Popeye are mostly casual streetwear, but as a woman, I’m curious how to give the Cityboy/girl aesthetic a more polished, dressy twist for business/fomal occasions, any examples or suggestions? Thank you:)
2:40 one of the funny things about the recursivity you touched on here is that "the way american college students were dressing" as defined by Take Ivy was also kind of a lie. Part of Take Ivy's genius was that a lot of the fits were fabricated! Therby creating an influence. Love it so much.
This is amazing. Very brave of you to list all your favorite brands-you’re going to have some competition on the second-hand market! Also, that phenomenon you talk about in the beginning (with fashion going US>JPN>US) actually has a phrase for it. It’s called the Pizza Effect. (en.wikipedia.org/wiki/Pizza_effect?wprov=sfti1#)
that's crazy, lived in Tokyo for 7 years, haven't been back in a few years now, so basically they're dressing the same as 5 years ago, 10 years ago, 15 years ago, and 20 years ago....hasnt changed at all, i like how they don't hop on trends as much as they do in europe
It's better for the world
Yeah that's what I was thinking.. Because I've friends from Japan but they still dress like 2000 NU metal 5 years ago even before y2k is a thing
Born and raised in Queens, NY, been around Main St flushing growing up and noticed how the Asian folks have always been around this particular style which conveniently and eventually came around full circle, they been had it on, most people now are coming to appreciate it
人による。
bro that's so not true, a lot has changed. take Visvim for example, 20 years ago they were selling ordinary stuff like everyone else does, today they make some of the finest clothings with top quality and unique designs more superior than most non-designer western brands. 20 years ago Ape was super phenomenal but now no one would wear them because the same designs have been going on for 20 straight years. Sacai, N.hoolywood, Kolor, Junya Wanatabe, highly recommend you to take a look at their look books before coming to the same conclusion you made.
I do live in Tokyo😂
I'm from Zurich, Switzerland and when I moved to Tokyo 8 years ago I was astounded by their fashion style. It's completely different from where I came from !
You did such a great job balancing the history of the style and giving brands recomendations all while mentioning different resources. Really enjoyed the video
time to donate everything i own and finally evolve into a city boy thank you pv
Such a warm, wonderful video. Intelligent, passionate, a conversation it feels as though you were excited to share, delivered with such an effervescent fizz of storytelling.
I loved every second of it. Thank you so much :)
such kind words! Thank you
For the city boysssss
City boy style vid for the #pvv boys? 👀👊🏼
Drew doing his hw
Drew what it do
Omg Drew! Love your videos,you’re amazing😋
King
Thank you. Theory of Hakama pants as a symbol of oversized comfortable bottoms in Japan is actually worth discovering and documenting.
So grateful for this breakdown. I’ve been loving this style for years and noticing where parts of it have shown up in American fashion stores but hasn’t quite been hitting the same. Appreciate your work here.
Finding you has been a godsend. Not nearly as fashion-savvy as you are but the way you break down putting together your outfits, sourcing the pieces, etc. whilst having a similar style to what I aspire to, I think, is really gonna help me! Fingers crossed for a city boy summer, thank you
fingers crossed !! thank you
Yoko Sakamoto & Sillage have become my favorite brands over the last few months
Bless the RUclips algorithm for bringing me this video! Thank you for your hard work 🫡
Great video! Also Margaret Howell for the luxury / high end expression of this aesthetic. It’s a UK brand but extremely popular in Japan.
Yooo I feel like crying rn I've loved this style since forever but couldn't figure out what it's called and where to get them!! Thank you so much for this
Margaret Howell and her diffusion line MHL are hugely popular in Japan and Korea as well. The materials, craftsmanship, and fit are amazing with older pieces even more so. It’s my “buy everything” brand
Thank you for this, the algorithm really blessed me. I've loved this aesthetic for a while but had no idea what it was called. I saw somebody call it "Japanese casual" but couldn't find any good videos on it. Great video
I’m glad it found you!
@@percish where is. a good site to sell your new or used clothing?
@@giomusah2155 I used eBay and Grailed!
@@percish My issue with city boy style is the following: baggy fit, especially with pants, doesn't look good on short guys. I'm 5-9...Thoughts? Ive tried baggy pants and I look like an oversized grapefruit
@@giomusah2155 I would say you can do slightly oversized but a more tailored silhouette like a chino rather than the balloon style
This is what I’ve been trying to encapsulate and understand for years thank you for giving me names and pathfinding it for me!
i recently thrifted a wide balloon pants and can't stop wearing it!! so digging the city boy style rn
I never ever thought I would be this interested in the more history and technical side of fashion. I honestly clicked the video thinking it was just going to be quick fits for inspiration but this was way more than that and I feel like I learned way more. Thank you.
I have the book “ Take Ivy”. It’s amazing to see how everything featured became classics and can be worn today . You are so informed and I can tell you have researched everything you are talking about. I really enjoyed this video so much. Thank you
If anyone is interested in really needing out about how the IVY style came to be and how it enveloped Japan…and then, the world! Check out the podcast Articles of Interest: American Ivy. It’s really good
Articles of Interest is a fantastic podcast. I’ve listened to the American Ivy season multiple times, so good!!
The Season one episode “Blue jeans” is also a favorite.
Love the breakdown! Fell in love with Japanese styles after recently traveling there. Noticed how much of an influence Americana had on fashion and trends.
"Ametora: How Japan Saved American Style" by W. David Marx is a fascinating book. I loved it. His second book not so much.
Thank you for the awesome content. Engineer Garments is another brand on my list ❤
I think sakai, united tokyo and mastermind are also worth mentioning. Thank you for your video!
Great video! A few others that I’ve liked: Kestin, Olive Menswear, Engineered Garments, Lady White Co
Saw this video on my recommendations, genuinely impressed with all the documentation and work you put. Thank you! I’ll travel to Japan this summer so I’ll write down some brands to check.
Lovely video! Your due diligence definitely shines through and was wonderful to watch. I Recently came back from japan and regardless if people were in to fashion, i loved how intentional clothing felt on others, whether it was blue collar workers or more personality centric youth.
Take Ivy is such a vibe! It's very inspiring, even though it features such traditional styling.
This style has been around for quite a while, wouldn't even call it a trend tbh. It is such a simple yet elegant way of dressing, the pieces that surround the aesthetic are wearable for practically everyone that wants to find their sense of style.
thanks for the video! i’ve been a fan of this style and city boy magazines (popeye, brutus, go out) for a few years but i’m not very intentional about my wardrobe. this is a great place to start my research. lots of brands i wasn’t aware of.
finally i found the right word to call my dream style
just returned from japan and yes, the city boy style definitely grew on me. i'm usually in slimmer, streamlined clothing (think asket overshirt, plain white tee, nudie lean deans, pf flyers or dunks) but i found myself buying items with looser fits while i was there. definitely very comfortable and didn't feel like i was drowning in my clothes or that i was a teenager wearing my dad's clothes. it's looser clothes with structure, if that makes any sense. definitely added some of those books on my amazon wish list :)
Peace Percia,
Thank you for the pod suggestion, it's a great complementary resource for some content I've been writing for a fanzine project I'm working on.
P.S.- Got here through your episode with Drew Joiner and browsing about Popeye mag.
Universal Works is my buy anything/everything brand, definitely City Boy adjacent
Stumbled across this video and was surprised by the amount of HK brands being spotlighted. My family's roots are in HK but I did not realize they had so many great brands in the city boy aesthetic! Appreciate you sharing!
Pilgrim Surf Supply is a great Japanese brand available to purchase in the US. It's very California Surf culture inspired, but a bit City Boy too. They make women's clothes so it could be a good starting point for women interested in streetwear. Like many Japanese brands the sizing if VERY limited.
Also their Japanese website has a great lookbook that's updated every season.
Great video, loved the info! Second hand for the win 🫶
I'd also like to add graphpaper, clesste, and mfpen
Im falling in love with fashion all over again 😊
This has been so helpful, I felt very lost getting into these kinds of clothing. Would love a vid on the types of shoes/accessories you'd wear with these.
i’m also a big fan of articles of interest (& i’ve listened to the season about american ivy), but no one around me listens to that podcast… when you name dropped it i knew i came to the right place 😂❤️
they finally found anglan, love the work that handongs does over there.
Thanks for compiling this! Been looking to upgrade my style pallet
Well done video! I've been exploring the city boy style and I personally love it. I like to do a mix of streetwear and a simpler dark academia. You've got my sub.
I WAS JUST WISHING YOU WOULD EXPAND ON THIS TOPIC IN A LONGER FORMAT!!!
I have never been to Tokyo Japan. My father visited it in the 1950s , and he liked it. He said the Japanese are very hospitable. I think the young Japanese are very trendy and individualistic . Ive seen images of young ones .
Tokyo has been at the top for over 3 decades at this point.
Quality, attention to detail and layering is everything.
I used to buy Men’s No No, Relax and Boon magazines in the mid 2000s. Used to cost me around £90 pm to import.
love all the initial brands you recommended! cannot afford them yet, but i’m happy to browse
NORSE PROJECTS, NIGEL CABOURN, UNIVERSAL WORKS, BEAMS PLUS, and VISVIM.
removed like 2 months of looking for clothing bands. legit thank you.
I love this fashion dissection things you did ❤
I found this post very informative, thank you.
I love this video and thank you for adding city boy to my fashion dictionary
Since nanamica was mentioned I would also recommend Daiwa Pier 39 and also on a less boxy note and a bit more expensive side I would still check Auralee and maybe Graphpaper
Very informative! Definitely love this style and the brands that you highlighted
2:35-ish As someone who's been kind of around the evolution of both, I liked this summary a lot!
I could say more but
my favourite thing about this style is watching how each one interacts with the other. Very neat. Lots of perspective and culture (and by extension harmony/aesthetic/body type/etc) in play :D
Love that! so greatful for this breakdown. Been living the cityboy life for a few years now, collecting Popeye and Fudge magazines!
So interesting! Loved learning about city boy fashion ❤
In the excellent book named AMETORA from W. David Marx , you can learn more about the history behind the iconic book Take Ivy. Quite an aventure for the period.
I spoke about Ametora in this video !
Stumbled on this video and enjoyed it so much. I didn’t know what this style was called but have been leaning towards for a little over a year now. You did a great job. I had to subscribe!!!
My pinterest is filled with literally these same exact photos. Lol It's good to see a video specifically on this style.
Great summation of this topic. Quality ❤
Thank you for this! Amazing research and presentation. Randomly came across Popeye magazine for sale at a coffee shop near me (Portland, OR) - guess I need to go back and pick up a copy now.
Satta is another great one for casual stuff with a tech wear bias.
Oh also Kapital
Really enjoyed this - thank you! I wondered if Margaret Howell might fit with this look - her silhouette is less oversized than some you mention, but I know her clothes are very popular in Japan and combine elements of traditional British workwear with preppier elements and Japanese fabrics.
It does! It’s mentioned in the Reddit thread at the end
Excellent! I'd also recommend Toogood, which takes the oversized look in slightly more avant-garde direction. (They make great furniture too - but prohibitively expensive, sadly...)
Interesting though I am more into Italian Style or European Style. Your insight into second hand store very helpful.
Lol I randomely found this video on my home feed and love it ! Congrats
this was wild informative appreciate u homie
Love how you incorporated history of the fashion style! Fun video to watch! Also since you mentioned that you've been inspired by the Popeyes magazines, was wondering if there were other forms of media that have inspired your outfits and personal style?
Awesome video once again! Very insightful and full of resources, getting into the city boy spirit in no time thnks to you :)
thank you and good luck!
When I lived in NYC, there was a company called "Gentry" in williamsburg. Went out of business, very expensive, but they still have there instagram.. very similar styles to what you were talking about. felt casual (but obviously not) but looked amazing.
Interesting video, enjoyed very much, My dad now retired, worked for the company publishes Popeye. I will tell him about the video, think he will be happy!
I love Tokyo's fashion.thank you
Love this video! really enjoyed the educational context that you provided
I have absolutely no idea why the algorithm decided I should see this video... But I watched the whole thing. Nice work!
this is exactly what i was looking for omg thank you so much for this
Hi Percia, I'm watching you for the first time and I'm so happy I've found you haha
Many thanks for all the thorough yet concise information you've presented to us. This was a huge discovery ❤
I love how the Japanese city boy style looks on guys! Can you do a video on haori?
My husband has one made of denim that he got from a boutique in Japan. It looks super hot when the guy has a tattoo that peeks out from the sleeves. 😆
@thecasualco (Reggie Casual) is probably the best guy to teach Westerners the nuances and styles within Japanese fashion. Arguably the biggest reason i got into Yohji and more during my time living there and watching his vids.
More content like this please! I'm new to fashion and this was very useful in terms of historical relevance and direction. Thank you!!!!
Brilliantly informative…also… love your Kuma mug
🌎☮️
I feel like every country has been moving away from the greatest things they had to offer in the past. I thank Japan for taking those things from all around the world and keeping it alive.
Much respect 🙏 🫡 👏
I've been following you for a while on instagram and never knew you had a youtube - so excited to watch more of your stuff now! love your style and love this vid
Amazing as always, incredible research and presentation love love love
Thank you so much for this!
You did a great job detailing the city boy origins and aesthetic. Maybe you can mention some other sources of inspo (IG Accounts, cookbooks etc) so folks can see different ways they can incorporate the style in their wardrobes.
great idea!
thank you! thank you! thank you! i love this!
Excellent video!!! I feel like it was tailor made for me.
Loving ur stylee, keep it up
I've always described my style as cute/quirky/fashionably practical-loose and relaxed, basically a mouthful-but I’m so happy to finally have a simple term like 'Cityboy/girl' to describe the aesthetic I’m going for! Loving your content and so glad I found your videos! Quick question: The looks I’ve seen on Popeye are mostly casual streetwear, but as a woman, I’m curious how to give the Cityboy/girl aesthetic a more polished, dressy twist for business/fomal occasions, any examples or suggestions? Thank you:)
2:40 one of the funny things about the recursivity you touched on here is that "the way american college students were dressing" as defined by Take Ivy was also kind of a lie. Part of Take Ivy's genius was that a lot of the fits were fabricated! Therby creating an influence. Love it so much.
thx for this video. i just discovered your yt channel. i already love your content on tt and insta.
Great, so much info to get though. Great first view. Now sub from this viewing alone
Love this! I love the history and all the information. Thank you!
Thanks for the informative video! May I suggest you include text on screen of key words/phrases and the brands you are mentioning?
Nice video. Love the podcasts you mentioned.
This is amazing. Very brave of you to list all your favorite brands-you’re going to have some competition on the second-hand market!
Also, that phenomenon you talk about in the beginning (with fashion going US>JPN>US) actually has a phrase for it. It’s called the Pizza Effect. (en.wikipedia.org/wiki/Pizza_effect?wprov=sfti1#)
Oh very cool! Ty
I completely tossed my closet today. Thanks PV. #CityBoyzUp
That was fun to watch. Thanks, subscribed.