Why Jonathan Ive Is Leaving Apple
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- Опубликовано: 14 авг 2019
- See how much you’d save with Ting and get a $25 credit: ae.ting.com
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Apple’s Industrial Design team has long been admired for their incredible work in a variety of product categories. In fact, their exceptional talent has earned them the title of the most awarded design studio in the world. And nearly every Apple fan knows the face of their design team; Jonathan Ive. He's been with the company since September of 1992, and deserves credit for some of their most iconic product designs. But after 27 years of working exclusively for Apple, Jonathan Ive has decided to leave the company at the end of the year and create his own independent design firm called LoveFrom. This move has left everyone in the tech community speculating as to why he left Apple and what his decision means for the future of the company’s design team.
Thanks to Ting for sponsoring this video! 
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He’ll still be working for Apple... they’ll be a client, one of many
I’m gonna miss his yearly ASMR-like iPhone introductions lmao
Jack lucky for you, apple straight up posted asmr on their youtube (it’s still up btw)
Hahaha
Your profile picture looks really cool what is it
SAME
Britton Davis it’s the wallpaper from the PRODUCT(RED)™ iPhone 8
People hit the wall with creativity all the time and a change up is needed to keep creativity flowing. Ives knew that in the Apple sphere his creativity was hitting a wall but at the same time his creativity outside the sphere was still there, He is moving on to pursue other creative endeavors and opening the door for Apple to bring in new creative minds before they hit the wall of walls and loose their market edge,
You could not of said it any better
Robert Long sounds like you can read minds
Ryan Dupont have*
well critic Robert!
Ive did some good work from 1992 to until the mid 2000's. The last decade he either lost interest, common sense, or control. Being "thin" should not trump functionality. And yet that is exactly the road Ive/Apple has taken. And a result we lost headphone jacks, had the butterfly keyboard foisted on us, lost MagSafe, and prematurely went to all USC-C connectors on laptops. It was time for him to go.
When you design in Apple. Your designs belong to Apple. When you design in your own company. Even if Apple buys over your company, your family gets paid forever on every product sold.
Yeah that’s huge downside when you work with a large company.
meow meow
@@riverdaletales8457 but what if there not such an company to work with.maybe he can’t express all those had done over past decades
@@motomax2709 he has. Jony Ive is a great designer, he has jobs.
I'm sure Jony Ive have tons of Apple stock tho
The thing that I will miss the most is his voice
beautiful thanks for that
God, Jon's voice is like Butter
Sure, nice voice, but his speeches sounded like everybody else's at Apple: as clever marketing. Typical Apple wording...
gay
aluminium
Steve Jobs probably appeared in his dream and told him to leave and just leave it all up to "Tim Apple."
Greatest comment. Very underrated.
wow
Have you watched the new iphone release? All gay, women and Asian there. There's no more room for his kind.
JT yeah I did notice.
Erick G yup
He was a hardware guy that was in charge of software after Steve Jobs passed away. Thus IOS 7. Other than that dude was a pioneer in design. iPhone 4/S design was my favorite phone design ever.
Juan S one of the most popular iPhones
it was definitely remarkable... the only game-changing iphone designs: the first one, iphone 4, and iphone X
I'm really enjoying this channel since discovering it from a recommended video section.
Under Tim Cook's management Apple released my favorite device ever, the iPad Pro with the Apple Pencil, so I'm pretty happy with this guy.
It's not like he's the source of those ideas tho
@@tangerinetech5300 I don't give a shit.
The apple pencil is the sign that apple cant denied the significance of samsung's s pen
@@nmlss Kinda stupid of you, then. Apple under cook has made some incredibly questionable decisions.
1. Steadily increasing prices for less and less hardware.
2. Privacy breach and spying on users through their mics to ”improve siri”, regardless of your privacy settings.
3. $999 stand.
4. Almost yearly worse internal macbook designs with the crappiest thermals I’ve ever seen in a laptop, causing bottlenecking in addition to the slew of other design flaws that lead to board failures etc.
5. Soldered RAM and SSDs. Do I even need to go on?
Apple hasn’t innovated since the release of the first ipad. It’s just been the same old since then with minor upgrades every year. And sometimes, they’re not even upgrades.
Baby Jiren All of these, decisions Steve Jobs would have made too. We all like to look at dead people in a rose tinted glass.
Yay the video is here, thanks Apple Explained! :D
He leaves apple after 27 years. Maybe he is confident enough to finaly start fresh on his own
and he isn't confident at all in the direction apple is taking... and seeing what they did to the iphone, im not surprised
used to be the leading smartphone in the industry, now just a laughing stock and always late to the newest trends
@@YaroLord They still make up more than 50% of the US smartphone market share. They've never been ahead of the trends, but they've always innovated the trends. They weren't the first to release a smartwatch, but they were the first to release a smartwatch that made sense to consumers. They weren't the first to release wireless earbuds, but they were the first to release automatic pairing gesture-controlled fully wireless earbuds, that also looked unique when compared to the competition. They weren't the first to release a smartphone, but they still lead the smartphone market and have for over a decade. I think people don't realize that Apple has never been about designing the newest tech, they have been about innovating an underappreciated market and showing consumers that a new piece of technology is more than just a tacky gimmick.
@@ToomanyFrancis no you don't get it. Old apple good new apple bad because big price
I guess Tim Cook's decision worked out, as Compaq no longer exists.
Compaq was purchased by HP and in about 2011/2012 the brand name was sold off by HP and is used by some company somewhere in south America but I forget where making really cheap laptops from what I remember hearing about a few years ago but no idea if they still exist.
Yup Compaq is a thing of the past. I used to use Windows 95 on my old Compaq Presario back in 1994
"This is Greg with Apple Explained, and I'm here to tell you they were WRONG."
Perfect.
I honestly respect his iconic industrial designs, but they a lot of the time valued form over function, especially after Steve Jobs died, so I’m happy to see some of the practical decisions that have been made since he left.
Jonathan Ive's designs are legendary. I will miss his videos where he introduces new Apple products though.
He was once touted as the successor to Steve Jobs, and if he was running Apple instead of Tim, he probably wouldn't be leaving. But he was probably a much better fit as creative head of products, instead of worrying about all the other accounting and administrative stuff. He had a great run, and it's probably a good decision for Jony. Thanks Jony for all your inspiring designs over the years that made Apple products such a joy! Wishing him all the luck in the world and looking forward to his cool designs for other products.
Ting sounds like an old guy trying to be a ‘hip’ company
E102 Gamma it’s copying bing 😂
Bing is copying ring
There is an old saying. “Show me a beautiful woman and I’ll show you a man who’s tired of sleeping with her.”
@@confusedmuse9662 old is gold... or did u not get the point?
Sometimes you just want to try something new, or pursue a lifelong dream. It doesn't mean that you don't like where you are or that you are being forced out of the company. After a career of almost 30 years in the same company, I think we can allow the man to change lane if he so wishes.
As always great video! Lots of info!
Johnny Ive: leaves
Apple: fidget spinner it is!
I loved the way he used to say “ We don’t want you to use just a phone, We want you to have a sophisticated n a much better phone’
I like how tour videos are about facts and not rumours. Great work! 👍👍
Always great content. Keep it up AE!
7:05 “We’ve seen Ives express interest in designing products outside the tech industry.”
*Shows a camera*
Probably the best Tech channel. Thanks for these amazing videos.
Love the new logo!
Allowing new talented people to be seen by the tech industry instead of going unnoticed. Giving new people opportunities.
Gamora : is Jonathan ive leaving
Thanos : Yes
Gamora : what did it cost
Thanos : everything.
your transitions blow me away... had me thinking ting was part of apple lol
Before the video starts. I think Jony just wants to start his own business. Something he can control. Something he can call his. Tim is the CEO of apple and Jony wants to leave his mark. Not just as the best product designer. That's how I see it.
He is an important figure! Oh my
U again ur everywhere
You watch everything I watch lmao
@@lemonke3774 that's his dumb self promoting tactic
@@theyoutubeaccount8499 smart*
@@XtremeGamingYT1 look at how many views he gets
boy the description link is wrong
Y’all gonna ignore that after someone resigned they said beginning of the end of apple like wow
I read ives wikipedia: He explained in 2014 that if his work at Apple ever became substandard, he would "make things for [himself], for [his] friends at home instead".
Honestly apple has been better with him gone. Particularly on the Mac side of things. The reintroduction of the ports, a proper keyboard, etc really show how much functionality Ives sacrificed in the pursuit of an attractive design
???? He wasn't alive when the ports were removed you dimwit.
I know
Lies 😂
Ive literally saved Apple. You wouldn’t be sitting there typing it if the iMac G3 didn’t exist.
This comment smells of internal bias. Johnny Ives, alongside of Steve Jobs, literally saved the company and changed the world. Not to mention that he thought just like Steve Jobs in the sense that product. Perfection is only one part appearance, and that functionality played a bigger role in the quality of the product. What you’re talking about sounds more like something that would come from Steve Jobs. In case you missed the infamous video where Steve speaks to an audience and gets heckled by an audience member about Java. He goes on to explain that apple prefers to build products based on what people need, not what they think they want. He was a visionary that sought into the future. Basically, he knew that there were technologies that wouldn’t last. I don’t disagree that that can be frustrating as a user, but it certainly was unlikely to be Johny we can blame for that.
Please do an card video.
ThatsNiceGuy - Technology and More but we want an updated opinion now that he has the card.
Oh - I thought he meant Itunes gift card. Like the ones you see at the checkout in American supermarkets.
Courtney Moore yes exactly. Before was why made the card. I want a deep dive review unlike the other biased RUclips content creators.
dnizus then why don’t you do it since it’s so easy
Very accurate as always man. 👍🏽
Hey, JI can make more money and do what HE WANTS to instead of being driven by Apple suits. BTW Bubeng I was at Compaq when Cook was, I can vouch he was NOT a product person as well. I was in SCV for just under 30 years; this is nothing but the Silicon Valley Shuffle in action. Ive wants to be his own boss and do his own thing, full stop. And as you point out, NO ONE is IRREPLACEABLE!
Maybe he watched the 'Jobs' movie. Remember the part where the actor who played Steve Jobs asks his character 'why are you still here?'
00:00 honestly I can't tell which one is Ive.
We’ve got nothing to worry about, as said Jony Ive will still be involved in the design of future Apple products. As an architecture student, I can tell you that running your own practice give you a Lott more creative freedom and possibilities than being employed by a company, I suspects that the main reason he’s left. After 27 years he wants to broaden him horizons somewhat.
Been waiting for this one for a while
Hopefully we’ll see some great new design work from Jony. I know he’s pretty keen on car design and the environment, maybe work with Tesla or Fisker in the future😬
I love his voice so much I've programmed my homemade home/voice assistant to have the voice of Jony Ive.
URL in the description is wrong
Don’t underestimate Apple. You done know what is being build under a covered box. Just wait and watch
I think it was great news. He always sacrificed functionality over design. He has a vision but we need to remember these are functional devices
I think Jony is leaving because he’s tired of making the same products over and over again.
The design team have been stagnant for a decade, honestly.
Money. He wants more money.
Trueee
@@handl3d the iPhone 6-8 line was the same design. Now we are stuck with the notch since iPhone 10 with like 1 or 2 differences. How can you not see that. Samsung stays with the same design 2 years max and even then they do more things and do it before Apple. For example the S6. But the S7 is the same design but improved to last. S8 had basically no vessels but the S9 has the same design. S10 amazing and I think the S20 as well has same design but they are doing the Z flip. Everyone knows apple steals an idea and adds it slowly and has one feature so ppl can say that competitors copy. Cap
@@handl3d called me slow? You just lost your arguement if you have to insult someone to win. Also I said design not features I know they are different inside I'm not retarded that's why I said Samsung stays with the same design for 2 years. They update the inside and add new features through OS and their next big phone
I think a lot of us have been their,
you have this great boss that you Gel with and the job is great
then everything changes you no longer feel part of it anymore
6:26 What's that program/game/software on the screen?
Sim city
I currently have the SE phone and the Airpod 2, both designed by Jony Ive. I love the design of both and feel contain Steve Jobs design DNA in them. However I do feel that Apple follows a design aesthetic that is always identifiable as theirs and always will. Just like after VW/Audi purchased Lamborghini.
6:35 Ahhh SimCity 2000
I could care less about Ting but Apple and Jony. Yup!
Greg, great video and I loved the subjective nature of the video. You have a fan here.
This strangely echos Ian Callum leaving Jaguar as design boss after 20 years to go start his own design firm, but will continue to work with Jaguar as a design consultant. It’s probably a normal transition for top designers to follow in order to stay creative and interested in their work.
No one here appears to refer to the negative feedback to some of Ive's last product designs for Apple - i.e., the MacBook fiasco. I can't imagine, particularly for a creative person, that such a reception and backlash doesn't influence your decisions. Personally, I think this might be a good thing for Apple: key creative people should never stick around for too long, and there were other signs Ive's interests were going elsewhere.
Your perspective is bigger than the solar system!
I never heard of him and was getting into the original airpods at the tiem of this vid uploading. Feels good ot have moved to airpods pro since a few days ago
6:40 "incredible hardware"
Me : laughs in 1080p
OmarHDGamer i laugh in 480p lmao
@@pol1315 did you get the joke tho?.
Laughs in lcd
Did the same thing with the note 10 announcement
Awesome video! Very interesting about the end of Steve Jobs at Apple.
What an awesome video man 👏🏾
The notch on the iPhone is the only explanation how apple has changed
He will still work for apple as an outsource company. Now he can focus on other designs than tech.
Ive was behind the the second-generation Newton MessagePad. Very few people remember the Newton MessagePad which has a similar design to the original iMac.
Newton MessagePad wasn't the child of Steve Jobs and was ditched like the OS 9 and the PowerPC CPU much later.
The tech industries like many others , has its high and low . It’s just normal to have a direction change if it’s deem to happen that way . For a consumer perception , a product that is helpful in life is the only driven motivation to get these things .
Thanks Greg for video. Please notice that ting.com in description is incorrect (ae/ting.com).
Jony you’ll be missed. And apple will continue to thrive.
Thanks for the informative video!
0:12 I doubt that
Very good video 😄👍👍👍
Apple Explained, Your Logo looks like(Better than) the After Effects Logo.
I realy enjoy Your videos. Looking forward for the next one.
00:07, who is that rock star at the left of the image?
Even you have so many mistakes on your videos,I always believe your content.Keep believing
Thank you. It’s about time
It is also just (so) exiting designing electronic products over and over again.
So what’s the best phrase to describe Ive?? Mechanical Genius? A could-be CEO of Apple? A master inventor? Elon’s biological brother lol?
"There's lots of ways to be as a person. People express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity, is to make something wonderful and put it out there. And you never meet the people, you never shake their hands, you never hear their story, or tell yours. But somehow, in the act of making something with a great deal of care and love, something is transmitted there. And it's a way of expressing, to the rest of our species, our deep appreciation." --- Steve Jobs and Jony Ive
the ipad pro 3rd gen video didn't have jony ive anyomore.
Please, add subtitles. I dont know english. I need english subtitles for translate to my language. Thank you!
Just clip captions ON, done ✅
@@macktheripper7454 yea. Now there is a subtitle. thank you.
Gabriel Dorcino watch a video in ur language. How r typing in English
Dylan Power translate
I will miss his MacBook and iPhone intros
The reason is he ran out of Dieter Rams designs to rip off.
Jon ive is like a backup support for apple
I would add that Apple's design aesthetic has changed very little in the past 10 years. iMacs, iPads, iPhones are locked into a predictable mix of aluminum and glass. Maybe buttons change, corners are more rounded, size differences, but we all know roughly what the next generation of each will probably look like. Compare that to the previous 10+ years of Apple and the wild designs of the iMac. I imagine Jony feels like he's done about all he can do. The Mac Pro was probably his last big project, since the previous trashcan design was so disliked, but what did it change to? They went back to the aluminum tower design. I think Apple is locked into this obviously very successful aesthetic and Jony's ready for a change.
Look objectively. An iMac in 2019 looks exactly the same as an iMac in 2009. An iPad and an iPad Mini in 2019 look exactly the way they looked in 2013. iPhones from 5 to 8 looks almost like clones, with slight difference only in size. So, maybe it is actually true that Jony Ive was not allowed to be overly creative about product design?
Jony Ive is working on the Apple Car while everybody is trying to get more information about the next iPhone.
I love your videos! Please produce more of these and less live streams
Like the new logo
Designed by Lovefrom in California
He also designed the new Magic Mouse with its charging port on the bottom or who's decision was that ?
1:11 People somewhat prophesied the situation of today’s Apple Inc.
i always liked back in 2013 schiller said "cant innovate my ass" lol
This is a good RUclipsr
The photo of Ive from LoveFrom looks like from a horror movie. Ive's mind has checked out many years ago.
You should consider making a video about Scott Forstall too...
the king of skeumorphism... the one thing i admired about iphones as an android user, is how lively their icons looked, it's as if you could touch and feel them, like the real thing
then ios 7 took a shit on everything... thank god they've tweaked it and after all these years it's more or less a good looking OS
I like the new AE logo, even tho I found the AX logo really nice as well.
I just think that the black circle is too much while the letters are clean and simple.
Edit: looking at your channel banner, I like the AX actually more, but still, the ring is a little too much. Maybe remove it from the profile pic and make it slim on the banner. Anyway, nice change 👍🏿
Make vedio on Apple AR and its future
Great video 💯 and I think the media just blows everything out of proportion. If the dude decided to leave the company to start his own, so be it. I mean, I don’t see anything out of ordinary to be honest.
Please excuse my grammar 😂
Well said
Speaking about cars Jonathan Ive might involved heavily in Apple car design
Two years… that passed quickly