Website Copy for the Win with Kim Wishcamper - Pet Photography / HOD Podcast

043 - Here's something they don't teach you in school: how to write a compelling, high-converting website for your business. And without that critical copywriting know-how, trying to conjure up words for your website can cause your brain to melt. It's painful.
In this week's episode, I chat with fellow pet photographer and copywriter for the pet industry Kim Wishcamper. She shares some essential ingredients for an effective website, and gives us real-world examples of what to write to win over potential customers. Loads of actionable info in this episode!
🎙️What To Listen For:
✔A simple way to reduce your bounce rate
✔The subtle shift in your website copy that makes a dramatic difference
✔Specific examples of sentences edited to be more powerful
✔Why no one cares about your styrene-mounted prints!
✔Which punctuation marks to embrace and which to avoid (yep, it matters)
✔Formatting tips to make your visitors linger longer
You'll also find a handy checklist linked in the show notes below, with tips from our convo plus a few extras. Use it to audit your website and see which copy improvements you can make.
Hungry for more high-level help with copywriting and the other critical pieces of your business? Join me, Kim and five other (ridiculously talented) coaches inside the Hair of the Dog Elevate program for laser-focused support on building the business of your dreams. Applications open now!
🎙️Resources From This Episode:
✨Checklist for an Irresistible Website (free download)
fantastic-make...
✨Lint Roller Productions
www.lintroller...
✨Kim's Instagram
/ lint.roller.productions
✨Building a StoryBrand, by Donald Miller
buildingastory...
✨Hair of the Dog Elevate (enrollment now open!)
learn.hairofth...
✨Hair of the Dog Academy
hairofthedogac...
✨Hair of the Dog Facebook group
/ hodcommunity
🎙️Subscribe to our podcast on: 🎙️
Apple Podcasts: podcasts.apple...
Spotify: open.spotify.c...
Are you overwhelmed by figuring out how to price your photography? Are you ready to stop basing your pricing off of others and start to determine your pricing based on YOUR business? Grab our free Pricing 101 class here. learn.hairofth...
The HAIR OF THE DOG ACADEMY offers comprehensive educational resources and courses for aspiring and professional pet photographers on post-processing, pricing, marketing, business and more.
JOIN THE PARTY:
🖥Join our pet photography Facebook group - / hodcommunity
🕸Looking for more pet photography resources? Website - www.hairofthed...
📖Grab my book! Pet and Horse Photography for Everybody - amzn.to/2sbfM2U
🙋‍♀️Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy - www.hairofthed...
📸Check out my gear. I'm sharing my gear, along with what I take on sessions - www.amazon.com...
📱Instagram - / nicolebegleyphotography
*Want to be featured on IG? Share YOUR work on IG with #hairofthedogacademy ____________________ #HAIROFTHEDOGPODCAST
JOIN THE PARTY:
🤩 Join our free pet photography community for tips, resources, and connections:
www.hairofthed...
🖥 Looking for more pet photography resources? Check out our website:
www.hairofthed...
📸 Check out my gear and my favorite books.
kit.co/nicoleb...
📖 Grab my book! Pet and Horse Photography for Everybody
amzn.to/2sbfM2U
📱 Connect on Insta - and see what some consider too many stories featuring my horses:
/ nicolebegleyofficial
📸 Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
www.hairofthed...