Fat chance of a regular consumer getting their mitts on one😂😂😂. Imax Dolby and dts should include these discs with compatible avrs. For the price you pay for some, 👍🏻👍🏻
Youthman never. They would rather send them to retailers to show customers what they could have, and then we have to wait an age for good content to arrive on our shelves.
Applause to you for being real! That definitely looked like false advertisement. It's frustrating to see that these companies think we are that dumb and will fall for it. Thank you so much for giving your honest opinion. And I agree with you completely. A big thumbs up to you!
Thanks Rafael. I’m going to take the disk to a friends house next weekend as he has a IMaX Enhanced certifies TV to see if we get the same results. If so, it’s definitely misleading.
@@Youthman that would be great if you do that. Receivers like Arcam are placing big logos of "Imax Enhanced" on their box, but their receivers are so much more expensive. I'm sure they raised their price because of that feature. And like you said, ever since they came out with the 720p, and 1080p (even the 480), the picture quality has been outstanding....at least on my end. How much better can it be, and is it worth it? Thanks to you and your videos, we are able to make that decision without learning the hard way.
After doing an extensive research on IMAX enhanced I can say that not only you don't need it, you really don't want it in your system! First, it's basically a gear/media certification scam, just like THX was. Second, it alter your AVR room calibration settings by adding EQ and changing your original crossover settings w/o considering the size of your speakers and their capabilities, as well as your room acoustics. As for video quality, it's simply a DTS version of Dolby Vision. It alter your display settings scene by scene. No wonder why Yamaha new line of high-end AVRs like the RX-A8A and A6A did not adopt IMAX enhanced. If you have it in your AVR, you should disable it!
@@Youthman That's why U DA MAN...and your channel is required watching. You stay objective and you call it like you see it and it's up to the viewer to decide... 👌🏾
Great video Youthman. For years IMAX has been an outsider of the Home Theater world, and what really disappoint me is how they cannot come with something new and fresh instead of doing just a copy version of HDR10 & Dolby Vision they cannot even name. To make it worse, the video material on their sample demo disc is plagued with artifacts that tend to trick the viewers making the illusion that the video is enhance after processing by the software. On the audio side, IMAX Enhance utilizes a DTS X codec version for a full range version instead of a near field mix of the film. In theory, people will enjoy a true cinema sound experience coming from the original print master instead of the re-recording process that takes place on post production when a Blu-Ray movie is release. The thing is that this is not something new. There are Blu-ray’s (including some Atmos mixes) that contains the original theatrical sound mix instead of the near field mix. Example of those movies are Megamind, No Country for Old Men, Master and Commader, Mad Max: Fury Road, Deep Water Horizon, Transformers: Age of Extinction and Casino Royale, just to name a few. The problem is that these mixes are never labeled or printed on Blu-Ray boxes. There are some rare Blu-Ray’s that have been labeled with Near Field Mix, for example Disney’s Oz The Great & Powerful, which by the way this underrated blu-Ray has some of the best reference quality mixes ever, with rock solid pounding base and wonderful use of the surround channels. Enjoy the following link that has a nice interview with one of Dolby’s sound editors, Craig Eggers. ruclips.net/video/47nCXgDt084/видео.html Peace ✌️
It's just an advertisement disc, rather than an actual demo disc. Every company has miss leading ads. I would love to get rid of the black bars associated with 16:9/ 2:35
What sucks is this really won’t do their process justice. I think it’s needed for the average consumer to get the idea but it’s still misleading. They should focus more on the color grading and sound enhancement and the AR. 3:40 probably a quick scan of one of their documentaries, saved a low Bitrate 1080p Version and then did a DNR on the Scan at 4K
That's true Youthman very very true. They wont give it a fair chance because Dolby atmos has Kung Fu grip on the sound format wars right now. They don't want another player in the game to compete with.
@@Youthman all the new Denon ave dropped Auro-3d from what I've seen besides when is it enough 4K looks perfect to me and 8K coming it's getting out of control if you ask me.
You wouldn't even need a imax enhanced receiver or any imax enhanced gear cause all it is is a certification its not a new hdr format or anything like its just content that imax has tried to to enhance lol but imax wants everyone to think that there gonna need new gear but no matter what u have it will play it for instance the new Sony TVs are imax enhanced but that's because Sony paid Imax to certify their tvs 2 make every one think there getting something special when there not the only difference u might notice between a tv that is certified with imax and one that isn't is u might see like a badge or logo pop up on the screen that says imax enhanced that's all so yea anything can play imax enhanced and it will still work
@@Youthman i know right u don't even need any special equipment for imax enhanced all it is is just a restoration job done by imax but they wanna make u think u need special equipment 4 it there just taking content that already looks good restoring it certifying it and putting their name on it so its not even a format like hdr or dolby vision
Great video man. I observed the same nonsense in the Dolby Atmos demo disc that made TrueHD sound really flat compared to the Atmos overlay. It's not uncommon for demo discs to be doctored to favor the new tech it's demonstrating.
Think you guys are missing the point. what you guys saw was a simulation. If you don't have gear that supports Imax enhanced codec, you're not gonna the see and hear the actual demo. It's a lite version of what they do to convert movies into Imax format for theaters. Saw the same demo at CEDIA. Their proprietary DNR and expanded frame can be baked into the image. The bigger difference audio; it has four independent LFE channels and calls for the four subs to be arranged in a box pattern on the side walls in the middle third of the room. it's interesting, but not worth the large cost to upgrade. How many people are gonna configure their rooms for Atmos, Auro and now Imax? Think Atmos has already won this fight.
I will be taking this demo disk to a friend’s home next weekend to see if the “Standard” or IMAX Enhanced demonstrations look any different than what I saw on my display. l personally don’t think IMAX Enhanced is going to be a major player in this game.
@@Youthman Yeah, most likely. The audio codec requirements are too expensive for most people to experience. You get more or the original framing too. It's de-cropped to 16x9, something like 90 percent of the original 65MM frame. The rep was saying the other half of the branding strategy is to make it a new certification standard like THX. That being said, It's not snake oil. There's real benefits, they're just not cost efficient unless you're weighing it against the Imax home theater installation service starting at 400K. I couldn't find any recent updated on Imax certified projectors. It looks like only the Sony 295ES and up is currently "certified" so still pretty limited.
Great vid. It looked like they were comparing a old vhs tape to a 4k. But what they should be comparing is a standard 4k to imax enhanced and showing what the difference is. I bet you can’t tell the difference at all. It reminds me of the 1080p vs 4k demos you see at Best Buy. The 1080p is always super dark, and the 4k is ultra bright. Even when I watched 1080p, my screen was always bright. Crazy man.
Their ‘enhanced height’ approach is that movies that are formatted 2.35 have some selected immersive scenes that switches to 16:9. I think this effect can be effective and cool, but would be applicable to 16:9 screen and a constant width setup, not a constant height. What they call, more height, I call it 16:9. As for resolution, this is 4k, and for sound, this is DTS, contrast is like HDR10, nothing we can’t get without Imax enhanced. So I agree that it looks like a marketing thing.
as we all know things can be changed via video editing, it's a shame if IMAX did that and then wants to send out the disc for review. I makes them look worse. It must be imax in reality is no better. Thanks for the honest review and calling them out! Once again... another great video man!
Thank you for your expertise and honesty. I had a sneaky feeling that this was simply a gimmick, kudos for clearing things up. My own personal opinion is that DTS:X, while it sounds great and is quite versatile, has been getting trounced by Dolby Atmos in Cinemas as well as in Home Theater, and threw their hat in with IMAX in an attempt to regain lost relevance; time will tell, I suppose.
Hey youth man. You are the man. I know this post is old and you may have had viewers comment that IMAX enhanced is more about giving you more of a picture on the screen and therefor a larger enhanced audio experience. I’m not sure how much IMAX enhance changes the quality so yes that was misleading but I’m seeing more in the top and bottom of the screen and the audio experience was grander. Keep on rocking youth man.
Thanks. It was more about the demo disk being misleading by adding massive amounts of grain to the “without IMAX.” That’s just false advertising. IMAX Enhanced doesn’t do much for 2.35:1 setups for video.
Yeah reminds me of the LG dolby vision store demos, they do the same thing. I’m mainly excited for the extended aspect ratio for movies filmed entirely in imax, such as avengers, will look great on TVs. However with the aspect ratio screen you have it wouldn’t be as beneficial
Yup, looks like some "photoshop / video noise reduction" with some sharpening. oh yea and hit the brighten up button lol! they could have just added the noise with a filter for the effect. I totally agree with your end assessment.
I had this in the stores when browsing for my sony oled. I had sonys 900e led in the living room and its now in the bedroom. The demo in the store was showing off dolby vision off then on as a new tech the oled had, I was like.. my 900e doesn't look like that with it off!! So much marketing in tech is unbelievable. I'm all for the latest and greatest and certain things do take off. But sometimes you need to avoid buying into something that might turn out to be a gimmick. 3d tvs, 3d bluray players, expensive 3d glasses springs to mind.
I agree with you on this demo, to me the best IMAX representation that I've seen isThe Dark Knight .I always wonder how was the movie shot.I had a Samsung 1080p 120hz tv at frist i thought it was that tv only to put other movies in that didn't look as clear.I look at spare change just to see how movies are shot and what they are shot in,and Shane said if I'm not mistaken that some parts of the movie is in IMAX.He did a review of the 4k Ultra HD.To me that movie is so clear when it frist comes on and in a few other seens.As always this is a good topic to get us sharing what we know
I hate it when companies do stuff like that as well. They make something that was perfectly fine and turn it into pure 💩. Anyone who falls for it is a fool
@@Youthman looks like they just were trying to get people buying new AVR .... Seems like rebranded technology... And in the end im sure its not even going to make it to alot blurays...
@@Zoranurai13 You are right... At least i didnt get into this trap... I was also deciding between the Denon 4400 or the 4500 and i went with the 4400 alltough i was hoping that imax enhanced would be a new inovation , but it seems to be a cheap rebrand.... i think dolby already has the lead and has the technique to make great cinema immersion but sometimes they really struggle with the sound studios .... best example is dolby atmos... and the next thing is the difference between german and english which is a big problem for me in austria....
so its almost like two things...either 1 they made one recording and just added one with a lot of noise and the other with no noise and nasty grain and stuff to make it LOOK like IMAX makes sense for the improvement.....or either 2 they basically just made a raw source so you can instantly get the idea of what IMAX do...removes nasty grains and noises in images
Great Video! Oddly, the main detail I was most looking for was the Aspect Ratio of the Movies!? Are they Full-Screen, because all the existing Disc Versions are Letterboxed? Thank You
I'm more interested in the IP-blocked movie clips that you couldn't show, the comparison between the PQ and AQ of imax-enhanced vs HDR/DV of those movies (I think I saw jumanji wttj and venom) on commercial-release UHD BD. moot point now? :/
When I use to work at Best buy this demo would play on a Sony 950G 85 inch TV beautiful tv and amazing quality. I was thinking something is very fishy of it and something seemed wrong. It's like the whole Shan nackins of audio quest with their demos. I would just show the Sony in house demos Wich are more realistic and absolutely stunning.
Dolby Vision/Atmos are king. Also Atmos has more channel flexibility than DTS:X. As AV manufacturers are pushing now 13ch and beyond is no secrete that Dolby is the only future proof codec. However, for me the only feature that IMAX Enhance have is the aspect ratio, By the way, excellent video as always.
How did you get the IMAX Enhanced Demo disc? Please reply. Which of your equipment is IMAX Enhanced, your AVR and what else? I know that may not have anything to do with your video, but I am very curious. They say you don't need all the equipment to see better, but you never cut to your AVR to show your display screen saying IMAX.
I've seen this on some HD-DVD's mostly movies that had digital scans of the original footage like Ocean's 11 is a great example, or maybe that was just the format, who know that was quite a long time ago
I'm positive what they did was they only shot some footage with imax cameras for the demo and applied some grain, reduced saturation, sharpness and gain and used this as the "standard." That's what most brands do to exaggerate the differences because not everybody who are gonna watch the demo have the appropriate gear. It's like those ads for OLED tvs. Obviously an LED panel won't be able to display the pure blacks and hence they lift the blacks and show it as the "normal".
Standard DTS: X fixed at 7.1.4. Dolby Atmos, however, if mixed and encoded correctly for the home, can do up to 24.1.10 using 3D objects with the right pre-amp/processor.
I havent believed what the imax sales people have been saying from the beginning. “Im getting a bigger picture.” Ok.. do you mean its just in 16:9 now? But i have a 2.35 screen. I feel like imax is just trying to force their way into the 4k uhd space in some way.
Does that mean some TVs will be sold in the IMAX aspect ratio so content can finally stop being cropped? It is a noticeably taller format than regular 16:9.
Hey Youthman, maybe you know the answer to this: If I get an external blue-ray player for my PC (where I watch all my movies), will it transfer 7.1 channel surround sound through USB?
@@FinnishArmy Yeah should be good on the pc. You'll need software to play Blu-ray, and usually HDMI out is the easiest output. From my motherboard, there are 4 analog outs, for up to 7.1(8 channel) audio, id need 4 cables just for audio output.
It's like those HDR demos at Costco and Sam's Club, which show a canyon that has red rocks in the real world as being beige on the standard side and vivid red on the HDR side. They don't need to do that. HDR will sell itself if they're just honest. Maybe IMAX isn't as much of an enhancement as they would like us to believe.
In the back of my mind, throughout the years when I saw "demo's"...I HAVE always wondered if the demo discs were doctored. We spend too much time looking for "the best video quality". We buy this projector and that one. Upgrade the screen. Buy into all these formats. Maybe buy into the marketing talk from the companies. When every time there's a new format a few things never change....how good the video quality is ALWYS comes down to the mastering or re-mastering job for that one film. Some are better than others. People also just expect new higher resolution video to look better because we spent all this money. So this 4k BluRay player has Dolby Vision, HDR10+...etc. Therefore it MUST look better than the standard BluRay that doesn't have these video technologies. Is there a difference we can easily see? Maybe...in some cases...if mastered properly. People think because they spent $90k on a 98" 8k TV it MUST be worth the money spent. Not necessarily..and chances are that owner won't have another 4k or 8k TV next to the 98" 8k to compare. There is no frame of reference. In the end, I say buy hardware that is "decent" and "mid-priced"...even if we can afford to spend $100k on a projector and $10k on a screen...to have HT electronics worth over $250k...don't!! Tech always becomes obsolete too before too long...HEH...imagine spending all that time for that dream HT system/room...only to have to replace a lot of it a few years later. :))
First off i love ur channel i watch all the time I'm just never in the comments cause i always watch on my tv. This Imax enhanced thing is very misleading i remember when it was first being talked about and a lot of the community was so confused by what it was because a lot of people myself included thought it was another HDR format like Dolby Vision or something like that but all it is its just a certification. Also what Imax tries to make everyone believe is that u either need a special tv projector or a blu ray player that supports imax enhanced like ithe new Sony TVs witch are imax enhanced its ridiculous. So like i was saying its just a certification so me or anyone else can watch imax enhanced content on anything and it will play it and it will look good or like its suppose to look. Your so right though its very miss leading cause there is no dvd, bluray, or 4k blu ray that looks that grainy and noisy i even just watched Saving Private Ryan the other night on 4k blu ray witch is a grainy movie because it was shot on film from 1998. You do get some film grain but even that or any movie shot on film isn't as grainy as that demo from imax enhanced its crazy what there trying to make people believe. The only thing that i hope we get from imax enhanced is no more black bars if they get rid of black then i will buy imax enhanced blu rays because i hate black bars as I'm sure we all do lol. Anyways great video and sorry for the long comment
I think they are trying to just give you a special effect example. The only time I have seen noise like that was from the original scan of the film Star Wars 1977. It's just a specially created example so we can all do WOW. Thanks and appreciate the video. BTW I love my EPSON 3D Projector. Haven't pulled the trigger on 4K. Even when I do. I won't get rid of my projector. I went through 8 of these models before I was satissified with the new TECH. I made myself a 3D Calibration Disc cause one wasn't available at the time and gave it away for free in the Home Theatre Forum. And have calibrated my projector so well the 3D is better than the actual Theatre. And I also have another bulb, and pair of glasses cause of all the trouble I went through with EPSON. But I need to point out I used customer service in the States for Epson, cause the Canadian office wasn't that great. - Toronto, Ontario.
hello de france, your test confirms my fear ^^ I rest my question if you did not see: have you ever tested "vibrator" like the buttckicker or the must crowson (as far as I'm told)
Funny, I wondered the same thing seeing this video played elsewhere....Its been 1 1/2 years, do you still feel the same way or have your thoughts/experience changed?
Putting lots of IMAX Enhanced aspect ratio screens in people’s homes lately so I need that disc. I’ve seen nothing but astounding images on my end.. usually paired with Sony projectors however.. wonder if that’s a factor in any way.🤔
Not sure. My Epson 5040 is not IMAX Enhanced certified but I don’t see how the video would show the IE clips as clear and then”Standard” as ridiculously grainy. I will take the disk to a friends IMAX Setup next weekend to see if we get the same result on the grainy parts. I would hope the IMAX demos look better on his system than on mine.
And this is why we like your videos Youthman. Very good explanations. I myself have never seen that much noise and grain in an HD movie. Looks like IMAX enhanced is a bunch of "snake oil" 😂😂
I would bet the reason they did this was because either 4k looks better than IMAX enhanced, or IMAX looks only marginally better. It would be interesting to watch a demo of the imax right next to a demo of a bluray/ UHD.
I don't know it was my PS3 that had a bad BD player in it, but Unstoppable and Safehouse was so grainy that it hurt my eyes and I like grain in movies.
Hi, can you make a video on Audio system that Cinema Uses,like Imax sound/THX or Atmos in theatre's , how they put so many speakers in sync with channels , are they any superior than home theatre
IMAX enhanced Yeah right... they comparing it to VHS, see this kind of stuff may work on some people at point of sales demo but for the trained eye it's an insult. Great video by the way as always Youthman.
If I remember right, in one of the interviews from CES. IE is supposed to remove grain. But that’s s little bit much. I would be interested in what it does to the crossovers and levels and speaker configuration in the receiver when playing IE content. Any chance s video on this?
Youthman No there isn’t. They really over did it. But also in that same interview it was mentioned in how the receiver detects the IMAX audio signal and makes the adjustments automatically. That’s what I am really interested in seeing what is done . As I mentioned in my earlier comment. I don’t think the picture is really going to improve a great deal. Other than fill a 16:9 screen.
Youthman exactly! The movies that are in IE will fill a 16:9 screen. No more switching back and forth between aspect ratios. But almost all movies are in a widescreen aspect ratio. Be it 2.35:1 or 2.40:1 or 2.39:1. So unless they offer separate releases or a menu option, I don’t see me investing in a new receiver. Now if the sound is a big improvement I would be interested.
It almost all has to be labeled "IMAX Enhanced." TV and receiver or pre-amp. However, IMAX still uses HDR standards that are on any UHD Blu-ray, except for Dolby Vision. They don't use the better Dolby Atmos format either, they used fixed 7.1.4 DTS: X. It all has to do with IMAX and Dolby not getting along with each other and wanting to license their own "thing."
@@lolerie Actually, it's not. DTS: X consumer has been deemed a 7.1.4 fixed format by the industry. IMAX 12 channel mixes have been repurposed for the 7.1.4 DTS: X layout with bass filtered into the LFE channel. The IMAX middle center height channel is matrixed within the front center and left and right height speakers and extracted the same way.
Standard DTS: X 7.1.4 audio encoding. Any movie can be mixed with thunderous bass and aggressive immersive sound if the sound mixer so chooses. It's not exclusive to IMAX.
Marketing gimmick for sure. Can't say most AV companies don't do something similar though... any video demo for new tvs or formats (hdr, Dolby vision) all do the dull dark color then split to the brighter image. Unfortunate, but common
These companies get me with these new ways to split the baby. First we get HDR10 which requires new TVs, Blu-Ray players, and AVRs. Next, we get Dolby Vision which requires more of the same. Then HLG, HDR10+, and Technicolor HDR. Now we are at IMAX enhanced. Along comes a new round of TVs and AVRs. Enough already with these new standards inside of standards. I'm not going to keep chasing hardware for an slightly different experience and bragging rights.
They have a hour long webinar on the Residental System website with Rob Brennan the Training Manager at Sony, Philip Jones the Director of Training at Sound United, and Bruce Markoe the Senior VP at IMAX. I'll post the link. They go into great detail of the IMAX Enhanced program. www.residentialsystems.com/features/imax-enhanced-investigated
Another great demonstration .. such comparison by any company is always crap and unfair .. I always think IMAX and their claims and marketing in digital era is basically a glorified scam... Film days yes, the 75mm film was extremely detailed and bright compared to 35 mm .. Also i don't get the extra height marketing .. our fov is wider not taller, if we want to fill fov properly without moving around our head to see the movie, the screen should be wider not taller. that's the whole point of anamorphic widescreen invention because they wanted to fill the wider fov by compressing the wide scene in to a square film and then project it back though anamorphic lens to a wider screen. i kind of see the anamorphic as the reverse of imax marketing because with our fov, if we chose taller format than wide screen , we will be loosing more screen area towards the sides than we lose on top and bottom . just my opinion :) (also keep in mind that these argument is based on a commercial or large screen home theater experience and also if we sit to fill the fov in any of the direction, those who sit far away won't feel any difference, both works there ;) ) On the other hand Dolby kind of nailed it with the Dolby vision and atmos standards and marketing.. not a fan of their licensing strategy but the certification part is on point because it makes sure everything meets the requirements identical as close as possible. that's why Dolby vision is not available for consumer HT projectors because the screen size, material, environment and placement will be different and so they can't implement the proper dolby vision luminance map without those data.. let's hope they will launch a certified add on type firmware upgrade or similar service tailored to each HT to enable DV that can be done by a certified HT specialist.. Dolby vision set the standard very high by setting the practical luminance to 4000 nits and theoretical limit to 10,000 nits and color space to 12bit rec2020 so that it's future proof so it will scale up automatically with the advancing audio visual technology.. that was brilliant move
Their standard quality is probably the picture quality we got in IMAX theater 20 years ago. I never enjoy IMAX back then and now they keep doing multi ratio in the disc, very annoying. *sign*
Respect ....for telling the truth. Clearly it looked like a hoax from the begining. They (Dts) had nothing new to offer on the picture quality segment. Dolby has their standard of Hdr - Dolby Vision , and Dts had to come up with something , like taking the Imax brand from the hand , and come up with arrrmmm nothing new. You had “fullscreen” 16-9 format since the early Transformers movies , so that is not something new.
IMAX Enhanced is too late in the game to have any effect. When you look at the specs, it has no advantage over 12bit HDR formats and 3D audio. Right now there's only 2 movies available in it. I decided to order one (Journey to the South Pacific) when my Denon received the IMAX enhanced firmware. It seemed they boosted the levels, but the surround effects weren't any different from a well authored Dolby Atmos or DTS:X track IMO. Fandango has made a statement that they'll be coming out with IMAX Enhanced Sony movies (which your disc references...so again, they're not available yet). I think they were hoping to be an alternative to Dolby Atmos and Dolby Vision, but its pretty clear that Dolby has already permeated 4K home media (more and more streaming services offer Dolby Vision, so there's less of a premium for their license). The HDR aspect of IMAX Enhanced is HDR10+, which Samsung invented and only a few Sony TVs also have this spec: more brands have already embraced Dolby Vision. That they send you a demo that "approximates" "standard" definition/dynamic range to their 4K/HDR content seems to indicate that it doesn't have much of a difference compared to well mastered 4K content in other formats.
Reminds me of all those 1080p and 4k 'swipes' they use to sell higher resolution. The low res side of the image is always exaggerated.
Exactly
Fat chance of a regular consumer getting their mitts on one😂😂😂. Imax Dolby and dts should include these discs with compatible avrs. For the price you pay for some, 👍🏻👍🏻
Would be cool but I don’t ever seeing it happening
Youthman never. They would rather send them to retailers to show customers what they could have, and then we have to wait an age for good content to arrive on our shelves.
True
Applause to you for being real! That definitely looked like false advertisement. It's frustrating to see that these companies think we are that dumb and will fall for it. Thank you so much for giving your honest opinion. And I agree with you completely. A big thumbs up to you!
Thanks Rafael. I’m going to take the disk to a friends house next weekend as he has a IMaX Enhanced certifies TV to see if we get the same results. If so, it’s definitely misleading.
@@Youthman that would be great if you do that. Receivers like Arcam are placing big logos of "Imax Enhanced" on their box, but their receivers are so much more expensive. I'm sure they raised their price because of that feature. And like you said, ever since they came out with the 720p, and 1080p (even the 480), the picture quality has been outstanding....at least on my end. How much better can it be, and is it worth it? Thanks to you and your videos, we are able to make that decision without learning the hard way.
but people do fall for it.. that's why their board is comfortable in doing it..
Imax enhanced looks like smoke and mirrors from this video.
After doing an extensive research on IMAX enhanced I can say that not only you don't need it, you really don't want it in your system! First, it's basically a gear/media certification scam, just like THX was. Second, it alter your AVR room calibration settings by adding EQ and changing your original crossover settings w/o considering the size of your speakers and their capabilities, as well as your room acoustics. As for video quality, it's simply a DTS version of Dolby Vision. It alter your display settings scene by scene. No wonder why Yamaha new line of high-end AVRs like the RX-A8A and A6A did not adopt IMAX enhanced. If you have it in your AVR, you should disable it!
This is the last demo disc, that you will receive from them. I agree totally with you.
I’m ok with that. My character, reputation and integrity mean more to me than anything.
@@Youthman That's why U DA MAN...and your channel is required watching. You stay objective and you call it like you see it and it's up to the viewer to decide... 👌🏾
Thanks brother
Great video Youthman. For years IMAX has been an outsider of the Home Theater world, and what really disappoint me is how they cannot come with something new and fresh instead of doing just a copy version of HDR10 & Dolby Vision they cannot even name. To make it worse, the video material on their sample demo disc is plagued with artifacts that tend to trick the viewers making the illusion that the video is enhance after processing by the software.
On the audio side, IMAX Enhance utilizes a DTS X codec version for a full range version instead of a near field mix of the film. In theory, people will enjoy a true cinema sound experience coming from the original print master instead of the re-recording process that takes place on post production when a Blu-Ray movie is release.
The thing is that this is not something new. There are Blu-ray’s (including some Atmos mixes) that contains the original theatrical sound mix instead of the near field mix. Example of those movies are Megamind, No Country for Old Men, Master and Commader, Mad Max: Fury Road, Deep Water Horizon, Transformers: Age of Extinction and Casino Royale, just to name a few. The problem is that these mixes are never labeled or printed on Blu-Ray boxes. There are some rare Blu-Ray’s that have been labeled with Near Field Mix, for example Disney’s Oz The Great & Powerful, which by the way this underrated blu-Ray has some of the best reference quality mixes ever, with rock solid pounding base and wonderful use of the surround channels. Enjoy the following link that has a nice interview with one of Dolby’s sound editors, Craig Eggers.
ruclips.net/video/47nCXgDt084/видео.html
Peace ✌️
I agree a hundred % is very misleading great video by the way
Thanks
It's just an advertisement disc, rather than an actual demo disc. Every company has miss leading ads. I would love to get rid of the black bars associated with 16:9/ 2:35
What sucks is this really won’t do their process justice. I think it’s needed for the average consumer to get the idea but it’s still misleading. They should focus more on the color grading and sound enhancement and the AR.
3:40 probably a quick scan of one of their documentaries, saved a low Bitrate 1080p Version and then did a DNR on the Scan at 4K
I still say.. Imax Enhanced will be as popular as Auro 3D. Don't see the purpose of the "new" format.
Yeah I don’t think it will have huge traction. Auro-3D sounds great but it’s not doing so well in the US market
That's true Youthman very very true. They wont give it a fair chance because Dolby atmos has Kung Fu grip on the sound format wars right now. They don't want another player in the game to compete with.
@@Youthman all the new Denon ave dropped Auro-3d from what I've seen besides when is it enough 4K looks perfect to me and 8K coming it's getting out of control if you ask me.
That just ensures me of not getting a imax enhanced reciver thanks great info yourhman👍👍
You wouldn't even need a imax enhanced receiver or any imax enhanced gear cause all it is is a certification its not a new hdr format or anything like its just content that imax has tried to to enhance lol but imax wants everyone to think that there gonna need new gear but no matter what u have it will play it for instance the new Sony TVs are imax enhanced but that's because Sony paid Imax to certify their tvs 2 make every one think there getting something special when there not the only difference u might notice between a tv that is certified with imax and one that isn't is u might see like a badge or logo pop up on the screen that says imax enhanced that's all so yea anything can play imax enhanced and it will still work
I’m not buying g into the hype. I’ll stick with my 150” scope screen
@@Youthman i know right u don't even need any special equipment for imax enhanced all it is is just a restoration job done by imax but they wanna make u think u need special equipment 4 it there just taking content that already looks good restoring it certifying it and putting their name on it so its not even a format like hdr or dolby vision
They must think home cinema fans are stupid 🤣
Great video man. I observed the same nonsense in the Dolby Atmos demo disc that made TrueHD sound really flat compared to the Atmos overlay. It's not uncommon for demo discs to be doctored to favor the new tech it's demonstrating.
That’s unfortunate Gene. The product should sell itself without having to “doctor” other formats to make it look better
SANKE OIL IS LEAKING
Think you guys are missing the point. what you guys saw was a simulation. If you don't have gear that supports Imax enhanced codec, you're not gonna the see and hear the actual demo. It's a lite version of what they do to convert movies into Imax format for theaters. Saw the same demo at CEDIA. Their proprietary DNR and expanded frame can be baked into the image. The bigger difference audio; it has four independent LFE channels and calls for the four subs to be arranged in a box pattern on the side walls in the middle third of the room. it's interesting, but not worth the large cost to upgrade. How many people are gonna configure their rooms for Atmos, Auro and now Imax? Think Atmos has already won this fight.
I will be taking this demo disk to a friend’s home next weekend to see if the “Standard” or IMAX Enhanced demonstrations look any different than what I saw on my display. l personally don’t think IMAX Enhanced is going to be a major player in this game.
@@Youthman Yeah, most likely. The audio codec requirements are too expensive for most people to experience. You get more or the original framing too. It's de-cropped to 16x9, something like 90 percent of the original 65MM frame. The rep was saying the other half of the branding strategy is to make it a new certification standard like THX. That being said, It's not snake oil. There's real benefits, they're just not cost efficient unless you're weighing it against the Imax home theater installation service starting at 400K. I couldn't find any recent updated on Imax certified projectors. It looks like only the Sony 295ES and up is currently "certified" so still pretty limited.
Great vid. It looked like they were comparing a old vhs tape to a 4k. But what they should be comparing is a standard 4k to imax enhanced and showing what the difference is. I bet you can’t tell the difference at all. It reminds me of the 1080p vs 4k demos you see at Best Buy. The 1080p is always super dark, and the 4k is ultra bright. Even when I watched 1080p, my screen was always bright. Crazy man.
Yeah if the “Standard” in the video was 4K, we have even bigger problems 🤣
Agree
Their ‘enhanced height’ approach is that movies that are formatted 2.35 have some selected immersive scenes that switches to 16:9. I think this effect can be effective and cool, but would be applicable to 16:9 screen and a constant width setup, not a constant height. What they call, more height, I call it 16:9. As for resolution, this is 4k, and for sound, this is DTS, contrast is like HDR10, nothing we can’t get without Imax enhanced. So I agree that it looks like a marketing thing.
VHS to iMAX enhanced
Haha
SEGA CD to iMax enhanced
As always great to see you man! Great work on this video, pointing out the amount of noise grain. I totally agree with you on your result findings.
Thanks
When you described increasing the ISO settings, similar to what one would do to a DSLR Camera, I was immediately in agreement with you.
as we all know things can be changed via video editing, it's a shame if IMAX did that and then wants to send out the disc for review. I makes them look worse. It must be imax in reality is no better. Thanks for the honest review and calling them out! Once again... another great video man!
Thanks.
Well done. they always look for extreme difference so people get hock.
I think the previous video is record from a Beta tape lol.
The only time I see that much noise is in either old movies, or when they purposefully added it.
Yup
The before shots have more grain than a 16mm sourced transfer on what is most likely shot digitally. It's definitely fake.
Sure appears to be
2:35 I was their last year, it is in Japan and that was the most beautiful garden I ever seen. It was so perfect!
Nice! It looked pretty sweet
I think I smell snake oil IMAX
Thank you for your expertise and honesty. I had a sneaky feeling that this was simply a gimmick, kudos for clearing things up. My own personal opinion is that DTS:X, while it sounds great and is quite versatile, has been getting trounced by Dolby Atmos in Cinemas as well as in Home Theater, and threw their hat in with IMAX in an attempt to regain lost relevance; time will tell, I suppose.
Hey youth man. You are the man. I know this post is old and you may have had viewers comment that IMAX enhanced is more about giving you more of a picture on the screen and therefor a larger enhanced audio experience. I’m not sure how much IMAX enhance changes the quality so yes that was misleading but I’m seeing more in the top and bottom of the screen and the audio experience was grander. Keep on rocking youth man.
Thanks. It was more about the demo disk being misleading by adding massive amounts of grain to the “without IMAX.” That’s just false advertising.
IMAX Enhanced doesn’t do much for 2.35:1 setups for video.
Yeah reminds me of the LG dolby vision store demos, they do the same thing. I’m mainly excited for the extended aspect ratio for movies filmed entirely in imax, such as avengers, will look great on TVs. However with the aspect ratio screen you have it wouldn’t be as beneficial
You are dead on with the picture. Hows the audio because I hear the same audio on DTS ?
Not sure yet. My wife was asleep so I had it turned down pretty low
@@Youthman It's DTS: X 7.1.4
Love your unbiased first impressions. I agree, they show the worst image to sell us on theirs. Marketing 101.
Thanks Kevin. I’m not convinced it’s the worst...seems like the “Standard” image has been altered
2 thumbs up youthman for keeping it real. That's why I love your channel honesty.
Appreciate it. My character and integrity mean a lot to me
Yup, looks like some "photoshop / video noise reduction" with some sharpening. oh yea and hit the brighten up button lol! they could have just added the noise with a filter for the effect. I totally agree with your end assessment.
I find Dolby Atmos rules in sound and picture.
I agree
Youthman Technically Auro-3D can provide a much better and more immersive sound field.
Hey, Youthman looks like DarbeeVision enhancement!
Very disappointed in IMAX!!!!
Totally agree with u. 😠😠😠😠
I have a projector with a 2.4:1 screen. Imax enhanced won't fill the screen properly? do you need a 16x9 screen?
Basically but to me that goes agains the exact reason why we chose a cinescope screen. I personally don’t see IMAX being of value for my setup
I use a Darby darblet with my projector , cleans the picture up makes it pop wonderfully
that looks like such a gimmick.
Very balanced judgement
I had this in the stores when browsing for my sony oled.
I had sonys 900e led in the living room and its now in the bedroom. The demo in the store was showing off dolby vision off then on as a new tech the oled had, I was like.. my 900e doesn't look like that with it off!!
So much marketing in tech is unbelievable. I'm all for the latest and greatest and certain things do take off. But sometimes you need to avoid buying into something that might turn out to be a gimmick.
3d tvs, 3d bluray players, expensive 3d glasses springs to mind.
12 people work for I max. Keep up the great work youth man.
Thanks
I agree with you on this demo, to me the best IMAX representation that I've seen isThe Dark Knight .I always wonder how was the movie shot.I had a Samsung 1080p 120hz tv at frist i thought it was that tv only to put other movies in that didn't look as clear.I look at spare change just to see how movies are shot and what they are shot in,and Shane said if I'm not mistaken that some parts of the movie is in IMAX.He did a review of the 4k Ultra HD.To me that movie is so clear when it frist comes on and in a few other seens.As always this is a good topic to get us sharing what we know
I hate it when companies do stuff like that as well. They make something that was perfectly fine and turn it into pure 💩. Anyone who falls for it is a fool
It’s looking that way
@@Youthman looks like they just were trying to get people buying new AVR .... Seems like rebranded technology... And in the end im sure its not even going to make it to alot blurays...
Trust me, consumers do. People really have no clue when they come into a store
Yeah time will tell
@@Zoranurai13 You are right... At least i didnt get into this trap... I was also deciding between the Denon 4400 or the 4500 and i went with the 4400 alltough i was hoping that imax enhanced would be a new inovation , but it seems to be a cheap rebrand.... i think dolby already has the lead and has the technique to make great cinema immersion but sometimes they really struggle with the sound studios .... best example is dolby atmos... and the next thing is the difference between german and english which is a big problem for me in austria....
we need an audio review for imax enhanced
Only sony has tv and projectors that certified imax enhance.
so its almost like two things...either 1 they made one recording and just added one with a lot of noise and the other with no noise and nasty grain and stuff to make it LOOK like IMAX makes sense for the improvement.....or either 2 they basically just made a raw source so you can instantly get the idea of what IMAX do...removes nasty grains and noises in images
Great Video! Oddly, the main detail I was most looking for was the Aspect Ratio of the Movies!? Are they Full-Screen, because all the existing Disc Versions are Letterboxed? Thank You
I'm more interested in the IP-blocked movie clips that you couldn't show, the comparison between the PQ and AQ of imax-enhanced vs HDR/DV of those movies (I think I saw jumanji wttj and venom) on commercial-release UHD BD. moot point now? :/
looks like 60-70s video to look like 1080p
Lol
Did you know IMAX surround in home theatre is 12.0?
I hope you are joking :D
otherwise send me the link to read about it.
12.0 meaning?
@@Youthman No subwoofer, only full range speakers
I’ll stick with Dolby Atmos
@@Youthman me too lol
When I use to work at Best buy this demo would play on a Sony 950G 85 inch TV beautiful tv and amazing quality. I was thinking something is very fishy of it and something seemed wrong. It's like the whole Shan nackins of audio quest with their demos. I would just show the Sony in house demos Wich are more realistic and absolutely stunning.
I’m glad I’m not the only one who thought that
@@Youthman hopefully this get enough of attention where IMAX can actually do a fair comparison. That I will support
Dolby Vision/Atmos are king. Also Atmos has more channel flexibility than DTS:X. As AV manufacturers are pushing now 13ch and beyond is no secrete that Dolby is the only future proof codec. However, for me the only feature that IMAX Enhance have is the aspect ratio, By the way, excellent video as always.
How's the audio? Is it intents?(DTS:X) Awesome video! great info!
How did you get the IMAX Enhanced Demo disc? Please reply. Which of your equipment is IMAX Enhanced, your AVR and what else? I know that may not have anything to do with your video, but I am very curious. They say you don't need all the equipment to see better, but you never cut to your AVR to show your display screen saying IMAX.
The receiver shows IMAX. I simply emailed IMAX and requested a disk.
@@Youthman Thank you Sir for your reply I salute you for your vast knowledge of audio and video equipment.
Thank you kindly
I've seen this on some HD-DVD's mostly movies that had digital scans of the original footage like Ocean's 11 is a great example, or maybe that was just the format, who know that was quite a long time ago
I have never watched a movie with that much grain / noise. If I put in a movie with that much noise, I wouldn’t watch it.
Great vid Youthman,
Nice to see people calling out nonsense when they see it.
Keep it real.
Thanks
I'm positive what they did was they only shot some footage with imax cameras for the demo and applied some grain, reduced saturation, sharpness and gain and used this as the "standard." That's what most brands do to exaggerate the differences because not everybody who are gonna watch the demo have the appropriate gear. It's like those ads for OLED tvs. Obviously an LED panel won't be able to display the pure blacks and hence they lift the blacks and show it as the "normal".
That was my assessment as well
@@Youthman right.
Mike, bring that Disk over and let’s test it as well on my System. Curious to see it on my OLED.
Sounds like a plan. I might make a video on your REL 212/SE
Yep i agree wid you 100% nice sales gimmick. Btw, what about the audio quality? Any difference?
Standard DTS: X fixed at 7.1.4. Dolby Atmos, however, if mixed and encoded correctly for the home, can do up to 24.1.10 using 3D objects with the right pre-amp/processor.
I haven’t really had a chance to hear how it sounds as my oldest daughter had her graduation party
@@Youthman Congratulations!!!! 🥳🥳👩🎓
Thanks
I havent believed what the imax sales people have been saying from the beginning. “Im getting a bigger picture.” Ok.. do you mean its just in 16:9 now? But i have a 2.35 screen.
I feel like imax is just trying to force their way into the 4k uhd space in some way.
Yeah I don’t see the hype
I really appreciate your honest review !
Thanks
Does that mean some TVs will be sold in the IMAX aspect ratio so content can finally stop being cropped? It is a noticeably taller format than regular 16:9.
I’m not sure where this format will go. So far, it hasn’t gone very far but we will see.
Hey Youthman, maybe you know the answer to this: If I get an external blue-ray player for my PC (where I watch all my movies), will it transfer 7.1 channel surround sound through USB?
Yes USB can output 7.1. You can also use HDMI from the video card as well, that will pass lossless audio.
@@loganf6517 Can I also just use the analog 7.1 output from my motherboard?
@@FinnishArmy Yeah if you have all the right cables for it.
@@loganf6517 Okay, thank you so much. I'll get my self a 4k USB 3 blue-ray player.
@@FinnishArmy Yeah should be good on the pc. You'll need software to play Blu-ray, and usually HDMI out is the easiest output. From my motherboard, there are 4 analog outs, for up to 7.1(8 channel) audio, id need 4 cables just for audio output.
It's like those HDR demos at Costco and Sam's Club, which show a canyon that has red rocks in the real world as being beige on the standard side and vivid red on the HDR side. They don't need to do that. HDR will sell itself if they're just honest. Maybe IMAX isn't as much of an enhancement as they would like us to believe.
Maybe not
In the back of my mind, throughout the years when I saw "demo's"...I HAVE always wondered if the demo discs were doctored.
We spend too much time looking for "the best video quality". We buy this projector and that one. Upgrade the screen. Buy into all these formats. Maybe buy into the marketing talk from the companies. When every time there's a new format a few things never change....how good the video quality is ALWYS comes down to the mastering or re-mastering job for that one film. Some are better than others.
People also just expect new higher resolution video to look better because we spent all this money. So this 4k BluRay player has Dolby Vision, HDR10+...etc. Therefore it MUST look better than the standard BluRay that doesn't have these video technologies. Is there a difference we can easily see? Maybe...in some cases...if mastered properly.
People think because they spent $90k on a 98" 8k TV it MUST be worth the money spent. Not necessarily..and chances are that owner won't have another 4k or 8k TV next to the 98" 8k to compare. There is no frame of reference.
In the end, I say buy hardware that is "decent" and "mid-priced"...even if we can afford to spend $100k on a projector and $10k on a screen...to have HT electronics worth over $250k...don't!! Tech always becomes obsolete too before too long...HEH...imagine spending all that time for that dream HT system/room...only to have to replace a lot of it a few years later. :))
First off i love ur channel i watch all the time I'm just never in the comments cause i always watch on my tv. This Imax enhanced thing is very misleading i remember when it was first being talked about and a lot of the community was so confused by what it was because a lot of people myself included thought it was another HDR format like Dolby Vision or something like that but all it is its just a certification. Also what Imax tries to make everyone believe is that u either need a special tv projector or a blu ray player that supports imax enhanced like ithe new Sony TVs witch are imax enhanced its ridiculous. So like i was saying its just a certification so me or anyone else can watch imax enhanced content on anything and it will play it and it will look good or like its suppose to look. Your so right though its very miss leading cause there is no dvd, bluray, or 4k blu ray that looks that grainy and noisy i even just watched Saving Private Ryan the other night on 4k blu ray witch is a grainy movie because it was shot on film from 1998. You do get some film grain but even that or any movie shot on film isn't as grainy as that demo from imax enhanced its crazy what there trying to make people believe. The only thing that i hope we get from imax enhanced is no more black bars if they get rid of black then i will buy imax enhanced blu rays because i hate black bars as I'm sure we all do lol. Anyways great video and sorry for the long comment
I think they are trying to just give you a special effect example. The only time I have seen noise like that was from the original scan of the film Star Wars 1977. It's just a specially created example so we can all do WOW. Thanks and appreciate the video. BTW I love my EPSON 3D Projector. Haven't pulled the trigger on 4K. Even when I do. I won't get rid of my projector. I went through 8 of these models before I was satissified with the new TECH. I made myself a 3D Calibration Disc cause one wasn't available at the time and gave it away for free in the Home Theatre Forum. And have calibrated my projector so well the 3D is better than the actual Theatre. And I also have another bulb, and pair of glasses cause of all the trouble I went through with EPSON. But I need to point out I used customer service in the States for Epson, cause the Canadian office wasn't that great. - Toronto, Ontario.
hello de france, your test confirms my fear ^^
I rest my question if you did not see:
have you ever tested "vibrator" like the buttckicker or the must crowson (as far as I'm told)
To the left = VHS To the right = IMAX Enhanced :)
Freddy D haha in my comment i not even said VHS i post Beta tape
Haha nice
I’m not sure VHS even looked that bad
@@Youthman did it say IMAX DTS on the SR8012?
How do I get one please? I joined your contest, no news, can I purchase anywhere
Funny, I wondered the same thing seeing this video played elsewhere....Its been 1 1/2 years, do you still feel the same way or have your thoughts/experience changed?
IMAX Enhanced still has t taken off. Not sure if it ever will.
Totally right, none of my Blu Rays look like that, and 4k compared to this , little difference.
Putting lots of IMAX Enhanced aspect ratio screens in people’s homes lately so I need that disc.
I’ve seen nothing but astounding images on my end.. usually paired with Sony projectors however.. wonder if that’s a factor in any way.🤔
Not sure. My Epson 5040 is not IMAX Enhanced certified but I don’t see how the video would show the IE clips as clear and then”Standard” as ridiculously grainy. I will take the disk to a friends IMAX Setup next weekend to see if we get the same result on the grainy parts. I would hope the IMAX demos look better on his system than on mine.
And this is why we like your videos Youthman. Very good explanations. I myself have never seen that much noise and grain in an HD movie. Looks like IMAX enhanced is a bunch of "snake oil" 😂😂
Possibly so. Thanks for watching
Maybe they were comparing it to VHS lol
I would bet the reason they did this was because either 4k looks better than IMAX enhanced, or IMAX looks only marginally better. It would be interesting to watch a demo of the imax right next to a demo of a bluray/ UHD.
Too bad they don’t make the same content for IE and 4K so you can do a direct side by side comparison
I don't know it was my PS3 that had a bad BD player in it, but Unstoppable and Safehouse was so grainy that it hurt my eyes and I like grain in movies.
Did this format already fizzle out? The list of discs is very short
Hi, can you make a video on Audio system that Cinema Uses,like Imax sound/THX or Atmos in theatre's , how they put so many speakers in sync with channels , are they any superior than home theatre
I prefer my Dolby Atmos theater
IMAX enhanced Yeah right... they comparing it to VHS, see this kind of stuff may work on some people at point of sales demo but for the trained eye it's an insult. Great video by the way as always Youthman.
Thank you
If I remember right, in one of the interviews from CES. IE is supposed to remove grain. But that’s s little bit much. I would be interested in what it does to the crossovers and levels and speaker configuration in the receiver when playing IE content.
Any chance s video on this?
The reality is there isn’t that much grain in ANY content.
Youthman No there isn’t. They really over did it. But also in that same interview it was mentioned in how the receiver detects the IMAX audio signal and makes the adjustments automatically. That’s what I am really interested in seeing what is done . As I mentioned in my earlier comment. I don’t think the picture is really going to improve a great deal. Other than fill a 16:9 screen.
Doesn’t 16:9 content already fill a 16:9 screen? I intentionally went with a 2.35:1 for a reason.
Youthman exactly! The movies that are in IE will fill a 16:9 screen. No more switching back and forth between aspect ratios. But almost all movies are in a widescreen aspect ratio. Be it 2.35:1 or 2.40:1 or 2.39:1. So unless they offer separate releases or a menu option, I don’t see me investing in a new receiver. Now if the sound is a big improvement I would be interested.
Maybe they used a VHS on that grainy dark content lol
Great video! What equipment is needed for imax enhanced? Thanks!
It almost all has to be labeled "IMAX Enhanced." TV and receiver or pre-amp. However, IMAX still uses HDR standards that are on any UHD Blu-ray, except for Dolby Vision. They don't use the better Dolby Atmos format either, they used fixed 7.1.4 DTS: X. It all has to do with IMAX and Dolby not getting along with each other and wanting to license their own "thing."
Good info Dan
@@dan_hitchman007 DTS:X is 1-1 with Atmos. Also, IMAX Enchanced does not use LFE, so it is not 7."1".4.
@@lolerie Actually, it's not. DTS: X consumer has been deemed a 7.1.4 fixed format by the industry. IMAX 12 channel mixes have been repurposed for the 7.1.4 DTS: X layout with bass filtered into the LFE channel. The IMAX middle center height channel is matrixed within the front center and left and right height speakers and extracted the same way.
The 16K smellovision sets coming out next near are going to make current tv's obsolete! 🤣🤣
I appreciate your honesty.
Thank you
Comparing 4k to 360p and claiming it to be "enhanced"! That is what this disc is about :D
Any difference in sound of surrounds and height speakers?
Standard DTS: X 7.1.4 audio encoding. Any movie can be mixed with thunderous bass and aggressive immersive sound if the sound mixer so chooses. It's not exclusive to IMAX.
If IMAX DMR was done correctly there should be very little film grain. Example: The Dark Knight mind-blowing picture detail!
When I watch the dark knight, the “Standard” scenes don’t have grain LOL
Marketing gimmick for sure. Can't say most AV companies don't do something similar though... any video demo for new tvs or formats (hdr, Dolby vision) all do the dull dark color then split to the brighter image. Unfortunate, but common
I’m with you
Nice call out, you can't be bought :)
Nope
These companies get me with these new ways to split the baby. First we get HDR10 which requires new TVs, Blu-Ray players, and AVRs. Next, we get Dolby Vision which requires more of the same. Then HLG, HDR10+, and Technicolor HDR. Now we are at IMAX enhanced. Along comes a new round of TVs and AVRs. Enough already with these new standards inside of standards. I'm not going to keep chasing hardware for an slightly different experience and bragging rights.
I can't wait ontil the monolith subwoofer review 😁😁😁👍👍👍👍
Oh yeah.
Youthman.. How where the actual movie clips? There shouldn't be any black bars and the audio mix should be great
I think only one out of the 6 demos did not have grey bars on top and bottom. Really surprised me
They have a hour long webinar on the Residental System website with Rob Brennan the Training Manager at Sony, Philip Jones the Director of Training at Sound United, and Bruce Markoe the Senior VP at IMAX. I'll post the link. They go into great detail of the IMAX Enhanced program. www.residentialsystems.com/features/imax-enhanced-investigated
I'm so glad you didnt drink the kool aid. It's the same non sense that big box retailers use in store.
28 days later bluray gets close. imax enhanced should demo that.
Thanks for this! Spielberg however loves his grainy films...:/
This was way beyond Spielberg. DVD’s aren’t that grainy.
Really hope they do infinity war and endgame
Another great demonstration .. such comparison by any company is always crap and unfair .. I always think IMAX and their claims and marketing in digital era is basically a glorified scam... Film days yes, the 75mm film was extremely detailed and bright compared to 35 mm .. Also i don't get the extra height marketing .. our fov is wider not taller, if we want to fill fov properly without moving around our head to see the movie, the screen should be wider not taller. that's the whole point of anamorphic widescreen invention because they wanted to fill the wider fov by compressing the wide scene in to a square film and then project it back though anamorphic lens to a wider screen.
i kind of see the anamorphic as the reverse of imax marketing because with our fov, if we chose taller format than wide screen , we will be loosing more screen area towards the sides than we lose on top and bottom . just my opinion :) (also keep in mind that these argument is based on a commercial or large screen home theater experience and also if we sit to fill the fov in any of the direction, those who sit far away won't feel any difference, both works there ;) )
On the other hand Dolby kind of nailed it with the Dolby vision and atmos standards and marketing.. not a fan of their licensing strategy but the certification part is on point because it makes sure everything meets the requirements identical as close as possible. that's why Dolby vision is not available for consumer HT projectors because the screen size, material, environment and placement will be different and so they can't implement the proper dolby vision luminance map without those data.. let's hope they will launch a certified add on type firmware upgrade or similar service tailored to each HT to enable DV that can be done by a certified HT specialist.. Dolby vision set the standard very high by setting the practical luminance to 4000 nits and theoretical limit to 10,000 nits and color space to 12bit rec2020 so that it's future proof so it will scale up automatically with the advancing audio visual technology.. that was brilliant move
Their standard quality is probably the picture quality we got in IMAX theater 20 years ago. I never enjoy IMAX back then and now they keep doing multi ratio in the disc, very annoying. *sign*
Respect ....for telling the truth.
Clearly it looked like a hoax from the begining.
They (Dts) had nothing new to offer on the picture quality segment. Dolby has their standard of Hdr - Dolby Vision , and Dts had to come up with something , like taking the Imax brand from the hand , and come up with arrrmmm nothing new. You had “fullscreen” 16-9 format since the early Transformers movies , so that is not something new.
Thanks. I tried to tell the truth without bashing them.
IMAX Enhanced is too late in the game to have any effect. When you look at the specs, it has no advantage over 12bit HDR formats and 3D audio. Right now there's only 2 movies available in it. I decided to order one (Journey to the South Pacific) when my Denon received the IMAX enhanced firmware. It seemed they boosted the levels, but the surround effects weren't any different from a well authored Dolby Atmos or DTS:X track IMO. Fandango has made a statement that they'll be coming out with IMAX Enhanced Sony movies (which your disc references...so again, they're not available yet). I think they were hoping to be an alternative to Dolby Atmos and Dolby Vision, but its pretty clear that Dolby has already permeated 4K home media (more and more streaming services offer Dolby Vision, so there's less of a premium for their license). The HDR aspect of IMAX Enhanced is HDR10+, which Samsung invented and only a few Sony TVs also have this spec: more brands have already embraced Dolby Vision. That they send you a demo that "approximates" "standard" definition/dynamic range to their 4K/HDR content seems to indicate that it doesn't have much of a difference compared to well mastered 4K content in other formats.
I agree with you wholeheartedly