The 'Caitlin Clark Effect' sweeping the USA

Iowa basketball star Caitlin Clark has sent records tumbling this season as she became the the highest scorer ever, men's or women's, in Division I college basketball breaking Steph Curry's 3-point record on the way. She's packing out stadiums, driving up membership numbers and boosting social media engagement single-handedly. So how is she handling the hype and what can she achieve for her sport in the US and abroad?
Featured: Sabreena Merchant, women's basketball writer, The Athletic.
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