Audemars Piguet's "Revolutionary" New Strategy??? Time To Get An AP?
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- Опубликовано: 23 май 2024
- Audemars Piguet's "Revolutionary" New Strategy??? Time To Get An AP?
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Love the 11.59. The gold case black dial no date is 👌
Hi fed great content and very well explained regarding AP .wh as ya your thoughts on buying the new H Moser pioneer at retail
Good business model growing it from the ground up like you’ve done! Keep up the excellent content😀
I finally found your channel again, this time I subscribed!
Good reviews buddy !
Union has a long heritage since 1896. So they're not that exciting but they are not one of thousands of brands out there, especially because they're from Glashütte.
It seems like you run a great business Fed!
I honestly love the look of the 11:59 way more than the Royal Oak so if someone wants to offload theirs….
Awesome. Way to go!!!
I always figured that Union and Muhle were owned my Glashutte Original. Sometimes you'll see those one's that just say 'GUB' pop up as well.
My IWC UTC Pilot watch has a problem - the hour hand always stops at about 10 O'Clock, even though the minute and second hand continue to work fine. It's over 20 years old, should I send it to IWC service center or a watch repairman who works on higher priced watches, which would certainly be cheaper than the IWC service center. Would appreciate some advise from the community.
I love the code 11.59, never been a fan of the Royal Oak at all. The colour ways of the C11.59 I like a lot
Same.
Beautiful Piaget on your wrist
Same here. Been in Geneva many times but never bought a watch there.
I generally like the royal oak offshore, but oh man they’re snots in their boutiques. Visited an AP boutique in Q1 2024 and I found them pretentious and exclusive (to the point I don’t really want one anymore, well maybe lol). Odd behaviour, given that not just anyone can afford one at the boutique - I’ll never return, which means that if I buy one it’ll be from an after-market dealer.
Google the psychology behind luxury shopping
They prefer gobbing Scouse ex-footballers just like Rolex to gain brand reputation...Carragher flaunting all of his gold AD purchased (queue jumping like a biatch) luxury pieces on Sky every game while many of their working class subscribers suffer a cost-of-living crisis.
I’ve had such the opposite experience. In fact my last stop in Frankfurt AD we chatted F1 for an hour and he gave me a coffee table book and hat without a purchase
All assholes in the boutiques for sure. odd behavior by sales considering they could not sniff one with their salary.
Exact same experience. Did they push that midnight watch or something (one minute to midnight, blah,…).
I agree! My sister lives in Lausanne and I can confirm: the boutiques, the selection is all amazing in Switzerland. But boy, you do not save there. I wouldn’t buy a Swiss watch… in Switzerland!
It is very interesting and useful
Why is it that salespeople at luxury stores think they have higher status over the actual customer buying the product? It’s laughable as these salespeople cannot even afford the items themselves as they are paid peanuts. They would not even be allowed to breathe the air in there as a customer.
Great episode Fed, as always! Your audience clearly appreciates your candor as well as your knowledge of the industry. It certainly keeps me anxiously waiting for your next episodes. Love the Paiget timepiece as well. I hope you get more wrist time with it.
I find it interesting that the question about Union watches comes on the heels of Teddy Baldassarre's video release of his visit to their production facility in Glashutte. In all fairness, I never heard of Union either until Teddy release his video this week. Although their movements are ETA based, they're fully hand assembled and I believe their designs are very unique. I like their design ties to motorsport. I wouldn't be surprised if Teddy becomes Union's first AD on this side of the pond. I definitely hope to learn more about smaller manufactures like Union from the various horological experts on the Interwebs.
As for AP, it's douchbaggery for douchbags! Never liked AP, probably never will. I'm trying to wrap my head around how they care consider one of the holy trinity.
I think 100% Teddy is planning to be an entry point for US distribution to smaller brands who might not have much overseas interest because he can drum up a lot of that with his channel
Yeah Teddy sure looked like he’s aiming to be a UG AD.
+1 for Motogp love!
I recently viewed a lineup of code 11.59 watches at an AD while in Las Vegas, and I must say they are absolutely beautiful!!!! I've never been a fan royal oak at all...but these pieces are right on!!!
great
I actually like the 11.59, my only issue is they're not the best price.
Why do you like it? Just curious. I think it's one of those things where they've done a lot of cool stuff (the unique lugs, the complication, etc.) but they forgot to ask the most important question in luxury good manufacturing: does it look cool?
@@fark69 The design of the mid case keeping with the octagonal shape of the Royal Oak is super cool and not overly intrusive since it's still a round watch from the top down view, and the way the hollowed lugs show off the mid case. legibility of the dial also is big for me, I like watches with minute tracks.
@@fark69 I also really love the design, it's clean yet detailed. Like Blancpain divers, absolutely love them.
Downvoted for buying likes on this video
yup he did, i am here cuz of it
Wise businessman
Couldn’t agree less about the 11.59 - one of the most amazing cases and cool dials on the market. But good to hear your opinion as always.
That’s the great thing about watches. Everyone should wear what they love and not worry about what others think. I’m not an AP fan but I’d respect someone who wears an 11.59 because they love it
I also like the Code 11.59 especially the steel ones, the Starwheel and the minute repeaters. Understand that some people might not like it. But « total piece of shit » and « ugliest watch ever made » are strong and disrespectful statements. There are better ways to express your opinion.
For example do I like the Piaget mentioned earlier in the video? I’ll just say that it doesn’t really speak to me but that I appreciate the craftsmanship.
@@mickaelchane-du1469 I have the blue steel chronograph and really want the Starwheel. Coolest watch around I reckon.
@@jamessymington2466 it’s a very cool one, congrats! I wished that the steel versions like yours were made available earlier.
And the Starwheel.. what a beauty… still waiting for mine. Patience is a virtue.. (or rather a must!)
4:00 well said Fed. Well said.
Absolutely.
AP is the brand I like most.❤❤❤❤❤❤❤❤❤❤🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉
Proper football!!!
Hand egg > soccer
American football is perfect for the 10-20 second American attention span. That's why world futbol will never be popular in the US. Is Fed going to get tickets to see Messi in Miami??
@@tommyhairyeah7726 American football. Rugby for wusses. Say in Frankie Boyle voice: "Crash helmets, you prick?!"
What AP and Rolex do with limiting quantities and waiting lists really turns me on to GS. They overproduce, exceed demand, meaning we can almost always get screaming deals for some of the best artistry in the world. Like an indy rock band that doesn't care about money, and collectors get the benefit.
Gs is pure class . It's highly addicting , one won't be enough 😂
The AD likes to tell me just buy what I like , someday what I like will come and never give me a certainity when it would be. These days, I also give them the same feeling, I tell them someday I will buy but will never tell them when . It’s fun . 🤭
I know I'm way in the minority, but I like the AP Code 11.59.
They are fabulous
It's like the Golden Ellipse from Patek, now everyone hates them and in a few years/decades they become wanted because they're different than 99% of the rest. I have a Golden Ellipse and if I would ever buy an AP chances are that it could be a Code 11.59. I love their design.
Can anyone explain to me how getting the tax back in the airport on your watch works, Also when buying in a tax free country are there anything to look out for ?
When you're at the airport there's often a window (called something like "VAT return"). You just go there and give your receipts and they refund you back any tax you paid. Rick Steves has a good article on his website about it
Nothing to watch out for in a tax free country. Arab countries typically don't have any sales tax (or income tax). They also might charge more in general for luxury goods. But this will probably change in the next 5-10 years
@@fark69 thanks fark much appreciated 👍
The Code 11.59 comment hurt my soul.
Dismissing high interest rates when you’re in a retail business is nuts. You may not be borrowing capital but most of your customers most definitely will be, mortgages, holidays, purchasing expensive watches etc, when the belt gets tightened, purchasing unnecessary luxuries will stop. Then you have the spin of that affects the price of fuel, gas, electricity etc. If interest rates continue to climb the country could end up in a recession. Anyone who is in business and dismisses higher interest rates with “I don’t give two shits” remark is extremely foolish. I still love your channel though.
I mostly agree with this. However, being in the secondary market somewhat shields this business model from what you described. Not fully, but partially. In 1st stage retail, the brands have their set price, and won't deviate from that. But in secondary, as rates rise and demand drops, so does the prices that he can get inventory at, sometimes at blowout pricing. Thus, he can sell at a much cheaper price, finding more buyers. Even in a weak market, there is always a buyer at the right price. Especially with a lower overhead online only business model like this, as long as he can get inventory for less and less, he should still be able to move product. The ones who will suffer will be the over leveraged businesses, and the ones selling brands with weak demand at full retail. Recession also doesn't last forever, making it the best time to load up on inventory at cheap prices if you are sitting on cash!
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The Knicks lose because Patrick Ewing can't read.
It’s not a good business model for AP to keep it hard to get. Reducing production numbers does make sense to reduce labor costs.
So producing less pieces means demand is way down, means false scarcity of their product. Doesn’t make them more exclusive, but all perception I guess. Everyone are such suckers to these hype brands
It's an excellent business model to make luxury goods hard to get. It's "getting a reservation at Dorsia" for watches and handbags
This description of union was a bit American arrogant, what does not fit you.
If you look at the history you will see that in 1893 they sold the first grand complication out of Germany in Chicago. I think they deserve a bit more respect.
I feel like there are a lot of old brands though that have been around forever or have been revived over the years that have tons of heritage but are completely hollow in their current form. Heritage doesn't mean much when the brand hasn't done anything for me lately.
Not really someone just bought the name they haven’t been in continuous existence.
They are another example of a defunct brand that have been resurrected. No continuous history and like Fed says, nothing special.
He was measured in his reply. He didn't trash them, but rather, told the truth. Perhaps that is the part that has irked you?
Perhaps the term "Zombie brand" escapes you?
11.59 is a complete turd. AP is dying quickly. Demand for AP is falling out a window speed
Calling 11.59 one of the ugliest watches ever made while wearing that ugly POS is hilarious.
If I was going with a Genta design. I go IWC Ingenieur chronograph ref IW372501 and be very content 👌 not that crazy about the R/O
That particular model is grossly overpriced. 🤢🤮
In Toronto canada I buy a super super clone I bring it to a rolex expert he say it was real rolex . Unbelievable. Your super clone look just like mine. You a expert but a regular person like me will never know. Imagine on mamacoo