The Cost of Modern ROLEX Submariner Ownership (Financial & Emotional)
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- Опубликовано: 19 апр 2023
- In this video I wanted to share my thoughts on some of the emotional and financial costs that were associated with my ROLEX Submariner purchase, after a month of ownership. Hopefully, I'm not the only one with some of these feelings when buying a modern Rolex.
#watches
#rolex
#submariner 
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124060 is at 10,800 plus tax, 12,200 all in, I went grey and paid just under 15,000 to skip the line and ignore the AD hustle but this piece has been on my hit list for years
I'm 72, so will probably be taking the dirt nap if and when the Rolex AD in my market area calls me. Personally I have very little respect for Rolex AD's and absolutely none for the grey market pirates.
Just bite the bullet & buy one from a grey/used dealer. Life is too short to deprive yourself. I did the same after waiting years for my AD to take pity on me.
I bought an OMEGA, fu*k Rolex
@@Brian-ee1gx Why wait for an AD who has no control over inventory anyway. They’d sell 1,000 watches per day if they could.
Buy a grey market for a couple grand more and forget about it. It will still hold its value just fine and you get to
the watch.
The intro to this video was fantastic. You discussed some often overlooked topics of a Rolex purchase. Congratulations on your new Submariner, wear in good health. Take care.
Somebody that’s is going to steal your Rolex won’t care a bit if you are a fairly large gentleman , be careful and aware of your surroundings always.
Congrats on the Sub! It truly is one of the most iconic watches. But you also make some other very important points. And that is no one should ever go into debt to make such a purchase! Many of us have other financial responsibilities; and it is important that we all make wise decisions. I would say to anyone before buying a Rolex.....make sure you reconcile your thoughts before pulling the trigger. Sometimes, human nature being what it is, we think we want something simply because it is so difficult to obtain. But, the truth is, there are many other luxury watch brands that are more affordable, comparable in quality, and readily available! I love the physical watches (Rolex). But the brand image now days could be a lot better.
Thanks for the feedback and candid advice 👌
Brand Image? By that do you mean that Rolex could start selling Subs to people who want them to wear instead, or what Rolex does most of the time now, to people who only want them to flip them on Chrono24. What are we now, late May2023 and I see over 500 2023 Rolex Submariners on just Chrono24 for sale. And only $8K over MSRP.
Great Video Toran and it would be fun to see the comparison video.
Good stuff. Same thing for me after 2.5 years just recently. I got the date version Sub and sold my BB58 because I didn't like not having a date during the day. Bought 2 Omegas from my AD prior too which probably helped.
Coming in strong with that introduction sequence...solid editing!
Thanks for the kind words. I have been messing around with my new Sony FX30 cinema camera 😜
Just picked one up yesterday for my birthday! Only I got the date model, I had the one in your video in the 80's.After being told I would go on a wait list three days ago (for at least a year) they magically produced one yesterday when I took my wife in to pick one out for her they said they thought they would have sometime in the Spring. After some small talk, my wife was having some of her jewelery cleaned and some champagne they walk over to me, lift the gloves off the tray and said, 'Happy Birthday!' It was a GREAT surprise and I love it.
Hi agree with comments you made resonates, sure love to see you do a comparison with your Rolex sub & your Grand Seiko kind regards from the UK.
a comparison between the Grand Seiko and the Sub would be awesome!
Definitely would want to see a comparison video between the sub and the grand seiko
Just curious- how and where do you sell your watches? Thanks
Thank You for your interesting thoughts, and all so true 👍
Congrats on the sub! but I love the FXD. I feel your pain though, I recently bought a Omega Seamaster 300m diver white dial and I had to trade in my Oris Aquis calibre 400 green dial and some day I hope to get it back.
Well done for getting the sub, but wow, that GS looks amazing!
so much honesty in this post , i just adore your genuine personality , and very honest look in your eyes-i havé to tell you, that i view each watch in my collection as a chronological memory and i haven’t sold any watch so far and it hurts to see that you feel sad that for instance you had to sell your Tudor watch😢😢😢Also greetings to your wife for being so supportive , my wife many times scolded my watch hobby 😅
Thanks for the candid feedback.
@@EverydayWatchGuy my father started his each day by winding his watch, it’s the sweetest memory of my life he had only very few very cheap watches best one was orient, he took such good care of his watches it was adorable!😇cheers enjoy the journey!
Great perspective! Thanks
A comparison would be great between the two watches!
Sold my Hulk 2 years ago. I travel for work alot and sometimes to places that are a bit sketchy. The green sub did get some unnecessary attention and I didn't feel safe wearing it in some places (in my opinion). I only wear my PAM 1312 for traveling these days 😅. Like your video very honest.
I got a few rolex reps. Reason being, would rather pay 500 for a high tier and regret than to get a genuine model for 10grand and then regret. The financial cost for the latter simply doesn't make sense to me. I know its a matter of time before i get bored of a new item.
Congrats on the new sub brother 👏 I’m still on the list for a new Rolex sub. However I ended up picking up a preceramic sub. Therefore I’m canceling the new one as I’m tired of playing the waiting game and for me the preceramic wears better on my wrist.
Thanks my friend 👍. The preceramic Sub is also a great pick up, as it has a less glossy finish to it.
I think it's a good point and very few youtubers touch on this... Not only do you have to spend say £5000 to get yourself up the "wait list", then you drop a big amount on the sub - and if you've been waiting 2 years, the price may have gone up, plus in future you'll end up servicing it. And right now, many people are saying the 3230 movement is inherently flawed, with some saying every one of them is destined to lose time after 10 months on wrist and some folks saying that their 2020 OP's have been for servicing TWICE - that's almost once per year since release! Rolex isn't a cheap game to get into. I've got an OP and my partner does too, but if it becomes unreliable, I think I'll be looking towards a micro-brand that can be serviced for very affordable prices. Cheers, and enjoy your sub!
I have a Submariner Date that I purchased from an Authorized dealer in the Bahamas in 2004 for about 5k US. The wife and I just walked in off the street and bought it on a whim. I have had it service twice now (by an authorized dealer), both complete overhauls that cost over $1000.00 each time (ouch) I definitely need to start taking better care of it. It is a great watch and I wear it everyday, as such it gets pretty beat up but the good news is that when you send it for service they buff right out. Enjoy
Congrats! Please do a comparison between the GS and the Sub.
Interesting and thoughtful points. Love the FXD but maybe this is a worthwhile tradeoff which wouldn't be true if you acquired a lesser timepiece, as its hard to argue with a no-date sub. Yes, would love to see a comparison between the 14060 and the GS Quartz Divers. It happened a long time ago, but I think there are still today some deep-rooted feelings amongst the Swiss about what happened during the quartz crisis. I love that Rolex and GS are so different and come at watchmaking or more correctly, watch selling, from different corners of the planet! I hope we continue to have both as together they have enriched the horological milieu.
Thanks for your insight into this topic 👌
Same here. I would love to see a comparison between thr Sub and GS Quartz too. Cheers...
Me too. Love to see a GS Sub comparison! And congrats on your new Sub! Great watch.
GS diver vs Rolex diver vid 👍🏻👍🏻
On the waiting list for same no date Sub, very interesting video 👏🏻
The sub is the best of the bunch awesome purchase congrats . Love the FXD as well
Congratulations on your submariner, great video.
That GS SBGX117 is really sharp! I wasn‘t aware of it, really nice look and size, and with a 9F movement.
Thanks for the feedback. The SBGX117 is also very rare (in North America), so it's just as hard to obtain as a Sub, lol
Waited 3 months with no purchase history for my 124060 in 2022. I love it, but you really need to be careful when you wear it out.
Love my no date sub. it's my only watch. Had it now for 10 years ,got it before all the madness of prices going up 😊
Don't blame you for purchasing the " sub" as it's such an iconic piece.
Nice to hear though you get as much pleasure from your grand seiko and a comparison video would be great
Congrats on owning what is arguably the most iconic watch on the planet. I have also experienced all the same feelings after I bought a 126610LV from my AD last year. They are incredible watches, and if you every decide to sell your Sub, you will make a profit.
I appreciate your insight, thanks
One thing I will say on the point of being vigilant while wearing a watch, I think a lot of the attention is drawn by the bracelets, as it’s more shiny material that catches the eye. I think throwing it on a strap of some kind reduces that attention grabbiness quite a bit.
The list does not matter how long you have been on it, nor how many purchases you have through them. You can be on the list for 1 week and have no purchases with them and be selected just the same. That is at least how the AD explained it to me. However true that might be,
Great piece! Love it.
Thankfully in my country, 2 year AD waits aren’t a thing, at least at mine (they’ll also only sell to locals). The 124060 makes for a perfect 3 diver collection, along with the FXD and the Seamaster 2254.50 - well for me at least 😊
Which country is that?
I have recently been told by a Rolex AD that the wait time is 5 years for a ss sports watch,I entered the same store in january89 and purchased a Rolex explorer 1016,no wait time,still wearing today,the good old days
Great video!
When you get on a waitlist, they should honor the price reflected on the date of the commitment.
Your Submariner - or just about any Rolex Oyster Chronometer is NOT a luxury watch but horologic instrument made to help navigate or locate you on earth at any time - at any second, while your Submariner was made to preserve a diver's life. I do not own a Submariner and probably never will since I am not a diver but my knowing how a Rolex and Tudor dive watches are made, I jealously say that you have the best dive watch made. Much is said about the Breguet, Patek, or Vacheron, etc. but there can not be a substitute for what a dive watch has to be.
Congrats on your Sub! Comparison video to the GS would be entertaining
Thanks for the feedback 👍
Congrats 🍾 on the sub Toran!
Much appreciated :)
I'm on the waitlist at my local AD. I've wanted a Sub since the first time I held one in the early 2000s. At the time I considered buying one but put the money towards my first house instead.
I've recently bought a BBPro and found myself just staring at it last night. When I picked it up a couple of months back I tried on a Sub and I actually didn't get the fuzzy feeling that I did back in the early 2000s. I think it's partly because you can get better divers for less money these days.
Name a dive watch that is superior build quality to a submariner for less money…
@@whereRbearsTeeth I was wondering the same. He will not be able to answer to you...
@@whereRbearsTeeth Seamasters are technically better. But the Sub is a nicer looking watch.
@@allanreardon how is a Seamaster technically better than a 124060? Please explain. Also, the bezel, bracelet, clasp etc on the Rolex are far better than omega. You might be able to argue that a Seamaster is better value for money because it’s about half the price of a submariner. But to say that it is a better built watch, or even that it is “technically superior”, is just ridiculous.
@@whereRbearsTeeth lol.
Good video! How the watch makes us feel is more important than it’s specs.
The Log Drainer is here.
Best watch and channel!! I find this to also be the perfect collection!!
Thanks!
Hi EWG, I really enjoy your videos, do you still have your 39 mm Explorer ? which out of these two watches would you choose if you could only keep one and why?
Yes, I have my 39mm Explorer as well 👍. Between these two, I would keep the Explorer. There are other divers in my collection that I prefer over the Submariner. Kind regards
@@EverydayWatchGuy thanks for the reply! I have the 39 too and the possibility of getting the sub. I'm talking myself into it, but I always preferred the Explorer and don't think I need both. I thought I would ask your opinion as someone who has both. PS I tried the new 40 mm explorer and can say I prefer the matt dial and narrower bracelet of the 39, Power reserve excluded.
Buyers remorse can be a huge problem for me today. It wasn't really a problem years ago but today with so many micro brands and homage watches that are almost identical in looks and quality to the real thing, I have a big problem now spending thousands on a watch. All I can think of when I buy one is how many other watches I could have bought for the price of this one watch. Ultimately I get over it though and love and enjoy the watch.
Well said, thanks!
True. I own a few Grand Seikos. But I recently bought an AV-8 watch and a Mondaine quartz watch. They only cost a couple hundred bucks each. And I love wearing them. They are comfortable to use daily. And more importantly, they are cheap enough that, if I scratch them, I won't get super upset about it. I can just buy a new one every year.
Please do the comparison between the Grand Seiko and Submariner!
Thanks for the honest video. If we ignore resale value, how do you feel about the watch? Does it "spark joy"?
It's a bit early to say for sure. I think I feel in love with the earlier models of the Sub (pre-ceramic) and now, having the current iteration, doesn't blow me away as much as I'd hoped. That said, the more I wear it, the more I am impressed with the build quality.
@@EverydayWatchGuy Yeah I'm totally besotted with vintage Subs. I think that's why I bought a Black Bay 58. It's as close as I'll ever come to owning a Rolex 6538.
I’m torn on the Sub. I like it for the overall design and because of my love for 1962’s Dr. No with Sean Connery, who wears the Sub in the movie, but the wait times are brutal. Then again, I fear that if I get a Black Bay or Pelagos instead, I will still want the Sub for those reasons mentioned.
I would wait it out, if the Sub is truly the watch you're hoping to get. A Tudor is a great alternative, but it probably won't scratch that itch long-term.
Perhaps an unpopular opinion but I really do feel the sub is over priced even at retail much less Grey market. Perhaps in the 90’s when it was a little cheaper and it had less competition but today there are so many alternatives for cheaper.
I have had a 168000 since 88 walked in and bought it for 20% off and walked out with it . Non of this wait and hope for one . My service center was willing to sell me the new left handed gmt on the spot . Need to look around For a quality AD. Just my thoughts.
Purchasing a stainless steel Rolex sports watch at retail these days is probably one of the safest ways to park or invest your money in a durable/tangible (and portable) good to keep up with and/or stay ahead of inflation. And, you can wear it and enjoy it in the meantime. In other words, it's not an irresponsible purchase, provided you can afford it, and not risk going into debt over it. And, that Submariner (124060) specifically is arguably THE most iconic sports watch of all time. Steve McQueen (Submariner 5512) and James Bond (Submariner 6538 Big Crown and 5513) can't be wrong in their personal watch choices. Congratulations on the acquisition.
The only comment I will make with a Rolex is, they do tend to appreciate in value over time. I have a 1982 Submariner given to me on graduating University. It was purchased in Hong Kong for I believe $1,200 Cdn $ in 1983. As some may consider it vintage now and is a transitional model, from what I can tell, it would likely retail for $25,000 plus. Pretty good return on initial investment. Excellent condition as I don't wear it as much as I should, due to its worth. With luxury items also, comes the high price of servicing them, which is crazy, something else to keep in mind. All comes down to how much enjoyment you will receive in owning it. A Seiko likely keeps better time, Lol.
You seem pretty clueless.
I got offered one today after asking for it in December, I had to pass cause life circumstance changed and I’m sad but I love it I’ll get it soon. Or wait for a Pepsi
Man, while I like and appreciate the scratches on the GS’s bezel insert how did those happen, isn’t it ceramic?
Thanks. I believe that the GS bezel is metal that is treated with a form of aDLC coating. It's not a scratch resistant as ceramic, but it also won't shatter on hard impacts, like ceramic could. Cheers.
Glad you kept the GS to go with the Sub. RIP FXD.
Thanks. Fun video.
Nice acquisition. During daily wear, do you find the 70 hour power reserve keeps you from needing to wind the watch to keep it accurate for weeks at a time. I have to wind my Superocean once every few days of daily wear to keep it from losing too much time. If I do not wind it every few days I can lose up to 20 seconds a day. I am on the waitlist for a 224270 (non-attention grabbing), my third piece of that brand.
Thanks. I do find that the updated Rolex movement holds the 70-hour power reserve quite well and stays accurate throughout this time. Kind regards
@@EverydayWatchGuy If you are going to sell that watch, do not wait too long. The fake it before you make it crowd is running out of money due to the poor economy. Prices of used Rolexes should be coming down to retail within two years. My estimate.
Nice video!
Congrats and enjoy the sub, I'm sure you will not look back. Regrets are aplenty when it comes to watch collecting but they're not living beings.
You can get them on grey market for that price.
My submariner always spend weekends in a safe box because of security concerns and I don't want to wear a luxury watch when hang out with friends.
I got my sub date last year in dec and was waiting for a year, a deal was on my birthday and they kept the promise. Sure I did spend 15 k before on a rolex for my wife and some jewelry. But what can you do that is the AD game.
I went to my authorised dealer this very morning, asked about a sub, it’s a big birthday next year in July so I thought that might put me in with a half chance of getting one in the next 12 months, well, I was told no chance at all, this is the state of play in the uk at present.
That's rough, I am sorry to hear you won't be allocated one for your birthday
Yeah let’s compare them 😍
I’m in Canada too. Where do you sell your watches?
Check out the CanWatchCo forms online or some of the Facebook groups
@@EverydayWatchGuy Picking up my no date Submariner Saturday. Very excited!
How could you possibility have buyer’s remorse?? You made $3k the second you walked out the door.
He sold his wife to the AD. 3k$ does not matter.
....And this is the very the reason why any reputable AD will not talk to you.
If you get offered one at retail you need to say yes IMO. I understand the argument about Seamasters, Black bay etc offering better value. However, im not sure they do. If you ever had to sell your Submariner you’ll likely get what you paid for it back. If you sell the others youll probably lose 30-40%. Its an expensive hobby so be careful what you buy because one day you might want or need to sell.
My own opinion is if you like a Rolex, buy it as soon as you can when the chance arrive. Because the price keeps going up every other year and when the model get refresh. Rolex is a very unique watch compared to other makers , it is still the watch that you eventually wear as you get older. 😂
You will grow to like them even more.
The Sub is a nice watch but not 10k nice. I'm fine with my BB58 blue which I picked up in pristine condition for less than 2k.
Could and would buy a Submariner if Rolex would stop selling them to people who only want to flip and start selling them to people who want to keep and wear them. A Million watches a year? I doubt that very much, Rolex.
The Sub is a great watch, such an icon, but it's become somewhat ubiquitous, and many who buy one only do so because of its popularity. There are a lot of great options in a dive watch, many at a better price, and not as common as the Sub.
Who cares if it “common” or not. Why do you even care what other people are wearing. Wear what you like. I wear my submariner and my Explorer because I love them and I don’t give a flying fk if anyone else has the same watch.
Feel way more happy with my old Speedy.
Congratulations on owning the Sub man. It's a big achievement. Especially given the availability the ADs are restricting.
If I'm going to be put on some stupid, artificial and pretentious "wait list" I don't want it.
Forget Rolex, go with a brand who want customers.
You sound bitter. Keep saving and you’ll be able to afford one one day
Buy a Rolex watch only when you can write a check for it and not know that financially you purchased it. Buy it for yourself and enjoy it.
Congratulations.
Wish I could get a Sub at retail. Congratulations
Thanks 👍
Why the two ,to two and a half year wait to get a Rolex?
Rolex creates artificial scarcity to drive demand and exclusivity.
😢 had fomo and turned down a seadweller 43mm gutted but timings wrong
The timing is important and hopefully another opportunity will present itself down the road
Refreshing to not watch someone gushing over a rolex sub
4:20 I'm assuming that its your own money, your partner shouldn't have an issue with that!
You made the right decision best diver on the planet.
Your Seiko doesn't compare also a quartz,a quartz.
Picking up your watch and finding the battery gone and you want to wear you watch.
Quartz children's watch or for those who can't afford a automatic/mechanical watch.
You're badly mistaken and don't know what you're talking about. The Grand Seiko quartz isn't a cheap quartz.
The only people who size up my watch are jewelers. I never had anyone else mention it ogle my watch.
That said Rolex crossed a line for me. Too much trouble to little watch. Omega is much better looking and Christopher Ward is a huge bang for the buck.
Awesome watch, but it’s disgusting what the AD’s are doing. They make plenty of these (insert any Rolex) no need to play games like this.
No matter how big you are gun always wins… worry about being mugged
My Invicta 1953 pro diver no date scratched this $10,000 inch for me thankfully 😂
Well it won't scratch much the day you want to sell it and it and you discover that it's virtually worthless. It's the day you want to sell you discover the cost of something.
@@truxton1000 I paid $80 for it brand new 😂 why would I care if it’s worthless after 10 years of use 💁🏻♂️
@@_bryanblaze_ I know, you don't even care what you wear do you. A luxury watch is supposed to be a sign of accomplishment, an Invicta is a sign of being content with nothing. Well if that's what you want.
@@truxton1000 😂 I specifically mentioned the Invicta for the reaction people like you have to it. Worth every penny. I don’t own any Rolexes, but I do have a Tudor, and a grand seiko 💁🏻♂️.
@@_bryanblaze_ Yes I thought you did, good move, I deserve that!
They really aren't "all that" wilsdorf was a marketing guy not a watch guy and he was obviously very good. Not junk by any means but there are better options out there imo but always buy what you can afford and truly love. Yeah I got hooked in but I believe Tudor is better.
If you're worried about buying a rolex you probably should just buy a seiko or something 😂😂😂 it's just a piece of metal
the elegant burden of wealth
They make mass produced watch seems scarce. And it's the most basic entry level sports watch.
5513 is best. 😞😄
Working class need not buy expensive things. .duh?
Bro it's okay, you can blink...
😂 at thinking big dudes don’t get jewelry taken
Since I hate the cyclops, the no date sub is the only sub I'd get. Just annoying it only comes in this colour scheme, black and silver seem so boring.
This is probably the only watch I have zero remorse or regrets, it makes me fuckin happy
Just my opinion but you played yourself. UNLESS you really wanted that Tudor and jewellery
I did intend to get the jewelry for my spouse and had enjoyed owning the BB Pro 👍