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The Cult of Cartier - Tank Americaine, Tank Must, Santos-Dumont LE, and Santos

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  • Опубликовано: 18 авг 2021
  • A exercise in the power of brand loyalty and beautiful design. I look at four charming Cartier watches:
    1. White gold Tank Americaine 1741
    2. Tank Must de Cartier XL CRWSTA0053
    3. Limited Edition Santos Dumont Number 19 W2SA0025
    4. Medium Santos WSSA0029
    My video on the steel Santos: • The Cartier Santos Med...
    My video on the Tank Must XL: • The new 2021 Cartier T...

Комментарии • 357

  • @JenniElle
    @JenniElle 3 года назад +273

    Me nodding along with everything you said .. :-D fantastic video!

  • @tillist1
    @tillist1 3 года назад +101

    I love the “fight me” attitude of this video. Gotta speak your mind.

  • @Number_006
    @Number_006 3 года назад +74

    Thanks for the vid. Cartier is such a storied brand. Glad to see it getting much deserved coverage and appreciation. As a proud owner of the Tank Française , I have to say, they exude a charm few watches come close to.

  • @nhminh0396
    @nhminh0396 3 года назад +17

    Omg I can’t stop watching you. This is how something so delicate and sophisticated like watches should be reviewed, with finesse (not with boring stats). Also, I love the way you wear your watches above the wrist bone even with a long sleeve, so elegant. You definitely deserve a gold standard here

  • @TheRausing1
    @TheRausing1 3 года назад +30

    I just received my ‘grail’ Cartier, the Santos de Cartier Skeleton, in steel. I absolutely love it. But it’s like you say- now the doors are open, I want every Cartier model. There’s just something totally distinct about the brand that separates them from other watches. They’re addictive somehow.

  • @mikec3454
    @mikec3454 3 года назад +36

    I’m with you… I bought my Santos medium about 2 months ago and my other watches are begging to be worn. It’s my first Cartier, never really gave them a look before, but it has exceeded all expectations. The fit and finish, comfort on the wrist, and details are just SUPERB. The tech in the bracelet is just icing on the cake.

    • @bdg5593
      @bdg5593 Год назад

      Hows the bezel holding up?

  • @noeldavis618
    @noeldavis618 3 года назад +14

    I just finished the book The Cartiers (which feels like a real accomplishment since it is 24+ hours on Audible) and am also now deep into the brand. I wish the book had more content about their watches, but the company’s history with royalty and the wealthy is fascinating. Your videos on the Santos have me swooning…

  • @dhanslee
    @dhanslee 3 года назад +6

    I'm in love with my santos. Been wearing it on weekends.

  • @nimnuan96
    @nimnuan96 2 года назад +2

    I bought Cartier tank must (small) last year. It's my first Cartier watch. I love wearing it everyday!

  • @arturoperez7482
    @arturoperez7482 3 года назад +3

    Im starting too to like Cartier way more than i did before, because i got a vintage Must for mi first Tank and boy am i in love, and this video did nothing but help my freakishnew love for cartier to evolve! Great video bud, keep it up!

  • @samuelkim6552
    @samuelkim6552 3 года назад +7

    Bravo. You make some of the most interesting watch videos on RUclips. 👍

  • @jimflynn5105
    @jimflynn5105 2 года назад +2

    I started with the Santos de Cartier large on my 17cm wrist. Recently added a sixth Cartier to my collection, a large Solarbeat Tank. I am truly addicted and now I have seen the new Santos Dumont I really want another!

  • @BrittPearceWatches
    @BrittPearceWatches 3 года назад +2

    YAS YAS YAS! I agree with everything said. And I am a proud member of the Cartier Cult! 😜 applying to be the high priestess.

  • @thomaspetro9228
    @thomaspetro9228 3 года назад +2

    I purchased the Cartier Santos Medium WSSA0029 last week from the Cartier website. It’s my first Cartier watch. It arrived quickly, in just a few days, to my USA address from Texas. The watch arrived gift wrapped in white paper and tied with a red ribbon. A red Cartier bag was also included. They included both the tan and navy blue leather straps, even though I only chose the navy blue strap option. The bracelet really did not need adjustment for my approximately 7 inch wrist. This Santos Medium fits me perfectly. I love it! It does not look like any other watch in my collection.

  • @miguelromo4781
    @miguelromo4781 3 года назад +4

    Same loyalty thing happened to me. It stole my heart. I have the Tank Solo and the medium dual tone Santos. Love them!

  • @DWilliam1
    @DWilliam1 3 года назад +7

    As a avid watch collector who still wears a suit to work, I find a Cartier a must have. I have been going back and forth between the Santos, Solo XL(Must now) and the Americaine. I will own one of these by Christmas. Bathyscaphe be damned!

    • @gmosaza
      @gmosaza 2 года назад

      Has it happened yet??

    • @DWilliam1
      @DWilliam1 2 года назад +1

      @@gmosaza I decided to go with the Solo or Must because the prices have been driven up in the others crazily and are also hard to find(especially the Santos) but I’m having trouble getting new Must or XL. Will be heading back down to 5th Ave and scour Cartier, Wempe, Tournea and WOS. I’ll post back when it’s in my possession.

  • @eeffocian88
    @eeffocian88 Год назад

    YT recommended this video to me after a few days of getting the tank must 2022. Your tone and storytelling is so captivating that you earned a like and sub!!

  • @lewisjones3345
    @lewisjones3345 3 года назад +15

    I’m about to get the Tank Must xl (that you’re showing in this video). I can’t wait to adding it to my collection. Thanks for giving this some love.

    • @YoureTerrific
      @YoureTerrific  3 года назад +2

      Congrats!

    • @jal2550
      @jal2550 Год назад +1

      Thats exactly the one I want as well, perfect size for me. In House Movement, date, Guillochet pattern, for 4k! Im mean, come on!

  • @stanislas4990
    @stanislas4990 3 года назад +2

    Great selection of Cartier watches. All of them are classic and very elegant.

  • @oorangeo
    @oorangeo 3 года назад +1

    I can't get over how good all of your videos are. Seriously. Keep it up!

  • @AcmeRocket
    @AcmeRocket 3 года назад +2

    My first "expensive watch" was a Cartier. I no longer have it but I hope to find another that works for me one day. Great video!

  • @jonathanl2748
    @jonathanl2748 2 года назад

    Bravo! (As always). I keep rewatching this video because it is excellent and the Cartiers are beautiful.

  • @tsmutylo
    @tsmutylo 8 месяцев назад

    I just purchased my Santos De Cartier Medium Blue Dial. It is beautiful and fits my thin wrists perfectly. Wonderful video

  • @hbenichi
    @hbenichi 3 года назад +4

    The music makes a nice Caseback Watches impression

  • @cadicorniche
    @cadicorniche 2 года назад +4

    I have 2 Santos timepieces: one is stainless steel, the other in stainless steel and gold. I would kill before giving up either. Once I got those, I stopped looking at all other brands.

  • @mrgregpappas
    @mrgregpappas 2 года назад

    Binge watching your videos today. This channel delivers.

  • @baoloc1160
    @baoloc1160 2 года назад +1

    Thanks for a very inspiring video that helps me connect again to my dream watches. Cheers.

  • @ml2799
    @ml2799 3 года назад +11

    Excellent episode, please keep doing what you do, we do appreciate it 🇺🇸🇬🇧🍻

  • @FUBBA
    @FUBBA 3 года назад +1

    I got the Tank Must and not only is it a gargantuan monster but it is now my absolute favorite every day one. 23mm bracelet.

  • @SezerKemal
    @SezerKemal 3 года назад +2

    Although Cartier's iconic name does not brings our minds as "watch maker" but more as jewelry brand, the timeless and refined designs of their timepieces are such a major factor for all watch lovers and horology enthusiasts.. Medium Santos de Cartier and new 40mm Ballon Bleu is my all time favorites alongside with 36mm silver dial jubilee bracelet and fluted bezel Rolex DJ (126234)... I hardly like tool or sports watches as i mostly adore timeless classic timepieces and i never understand the hype of sports watches around the world though. Thx for video and good to see someone has a real "taste" on watches!

  • @Harry-tb8yo
    @Harry-tb8yo Год назад

    Oh hell, brand loyalty, yeah, that's a thing. I have a soft spot for watches. And for cufflinks. After a few cufflinks from S.T. Dupont I discovered Cartier who in fact had cufflinks in their collection since their early days. Subsequently I took a look at their watches, sneaking around the Tank Francaise for quite some time. But when I got the Tank Americaine into my hands I immediately fell in love with it. I purchased the medium size in steel recently, more than 13 years after my last luxury watch purchase. I thought I had enough watches to wear, with one versatile daily beater, one sporty chronograph and one watch more on the dressy side. But the Tank Americaine is so different to my other watches, much smaller and really dressy, so elegant, shiny and so beautiful.

  • @herebarian
    @herebarian 3 года назад +3

    Great visuals and commentary! Been watching your other videos recently, and realised I wasn’t subscribed. So pressed that button today. Keep it up!!

  • @jltc87
    @jltc87 Год назад

    Thinking of getting my first Tank and glad I found your video!

  • @dska2294
    @dska2294 Год назад

    You are the BEST. I live in Salem and have several unusual watches you may consider… just sayin. Would love to meet you and thank you for your superb content and humor. I don’t leave comments much and as a 54 year old dad of 3 kids, haven’t mastered social media. But I know how to leave a comment and I know how hard it is to deliver content as you do. Thank you!
    Doug

  • @stewartmac1
    @stewartmac1 2 года назад +1

    Your plural of Santos made me laugh! My Cartier Tank Must XL arrives tomorrow. I have added it to my collection A. because I love Cartier anyway & B. because I'm struggling to think where else I could purchase another watch with the brand prestige, design, craftsmanship, history & style of Cartier at this price point. The price is UK £3,150.00, however, included as a gift on purchase is a Montblanc pen (Watches Of Switzerland,) which retails at £190.00 which in effect takes the watch to under £3k, which in my head is a relative bargain. Another plus point is that the automatic movement is covered by Cartier for a total of 8 years. Buying this watch was for me a no-brainer & I'm really looking forward to seeing it in the 'flesh' for the first time tomorrow!

  • @user-jf3ob1pt3h
    @user-jf3ob1pt3h 3 года назад

    Your videos are a cut above. Real insights and great sense of humor. Keep it up!

  • @DoubleVisionSoundSystem
    @DoubleVisionSoundSystem 2 года назад

    It’s so refreshing to see someone who understands proportions and the correct framing on the wrist, showing off the case but also the bracelet or strap rather than the idiotic belief that the lugs should meet the edges of the wrist 🤦‍♂️. People can learn a lot by the “rule of thirds” and understanding some padding or space is often required for a good establishing composition. People moaning about the medium size probably don’t understand the true characteristics of the gentleman in the respect of attire. Proportion is key to class over clumsy. Great video! 👍

  • @micaylab1
    @micaylab1 2 года назад

    What's nice about Cartier watches is that they've got a Simplistic and Professional look to them.

  • @richardman28
    @richardman28 3 года назад +1

    Huge cartier fan..I am going all out to search for that santos dumont salmon dial. It's so beautiful. Wish me luck!!

  • @joyLoveC
    @joyLoveC Год назад

    So I’m adding to your comments. What?
    😁 Love your presentation style, that humour, I can watch this video again and again, just to get a few chuckles.
    Anyway, I’ve owned a Tank Must for about 35 years (who else here has been owning a Cartier watch for 35 YEARS??), and added a Panthere a couple of months ago because I think she’s lonely. Soon after that, I started checking out the other Cartier styles, and the Santos is climbing up to the top of the wish list. You can call it brand loyalty or whatever 😏😁

  • @photoaholic
    @photoaholic 4 месяца назад

    Great video! I’m interested in the updated 2023 Tank Americaine models, which they had a medium size, seems it’s only in tiny, small, and large now

  • @pth8888
    @pth8888 2 года назад

    Awesome video. Well said. Couldn’t agreed with you more. That’s how they (The brand) get us!

  • @zakali4195
    @zakali4195 2 года назад +7

    When Cartier speaks to you. It's game over. Definitely a cult brand

  • @Farmhouse1967
    @Farmhouse1967 3 года назад +4

    I love the elegance of cartier, fantastic pieces. Planning adding a Santos to my collection. Love your channel... all the best from 🏴󠁧󠁢󠁷󠁬󠁳󠁿

  • @josephbianco6262
    @josephbianco6262 3 года назад +1

    Excellent, Mr. Terrific!

  • @Flashlegz
    @Flashlegz 3 года назад +2

    Got the medium two tone gold steel santos a few weeks ago, wanna wear it al the time, absolutely stunning, the leather strap also looks dope

    • @Hans-Georg_Buddne
      @Hans-Georg_Buddne 3 года назад

      I tried it on today and really liked it, but I fear it might scratch easily. What is your experience with that issue?

    • @Flashlegz
      @Flashlegz 3 года назад +1

      @@Hans-Georg_Buddne The polished part will definitely scratch, have a few light scratches already, but a watch belongs on the wrist, my father had the octagonal cartier which he wore all the time and it looked great, I think it just adds character. The scratches on mine are really light, you'd have to look close at the right angle to see them.

    • @Hans-Georg_Buddne
      @Hans-Georg_Buddne 3 года назад

      @@Flashlegz thanks for your reply!

  • @walkerb1734
    @walkerb1734 Год назад

    8:07. I absolutely agree! Honestly, I have grown tired of all the big, chunky dive watches you tend to see on everyones wrists thee days. They all begin to look the same. So it’s refreshing to revert back to a more elegant style with the Cartier pieces.

  • @mramed8448
    @mramed8448 3 года назад +1

    Great video, and beautiful watches from Cartier

  • @deannoble673
    @deannoble673 3 года назад +2

    Wonderful review of these gorgeous Cartier watches.
    At the beginning when you got the four of them out I was getting a little emotional lol.
    Like you I have 7in wrists but went for the Santos XL ( blue dial ) but I think you're right the medium would have been a better choice. Doh!
    I may have no choice to make amends by getting the pink dialled Dumont. I know the proportions are the same but its so beautiful I don't think I can resist.
    Love what you're doing here and keep up the good work.

  • @Liz86000
    @Liz86000 Год назад

    They're all gorgeous.

  • @ChrisPBacon-kr1sq
    @ChrisPBacon-kr1sq 10 месяцев назад

    The white marble looks so nice with the Cartier red boxes :D

  • @JorgeGarcia-ik9ej
    @JorgeGarcia-ik9ej 3 года назад

    There is no relation between quality videos and subscribers, u make incredible quality videos

  • @scottt.4596
    @scottt.4596 3 года назад +2

    Beautiful straps! Thanks 🙏🏻

  • @jackdavis7438
    @jackdavis7438 3 года назад +1

    Ur a horrible influence on me..... Since i found ur original santos video i bought my wife a cartier tank franchaise, and bought myself a cartier pasha c...... Now im lusting after all 4 of the watches u featured in this video..... Damn you.. But you're terrific

    • @YoureTerrific
      @YoureTerrific  3 года назад +1

      Oh, I love the Pasha! Been very tempted.

    • @jackdavis7438
      @jackdavis7438 2 года назад

      @@YoureTerrific its really unique and different. And a reasonably priced Genta design which is very cool

  • @EagleEye.1200
    @EagleEye.1200 Год назад

    WoW! Cartier Tank Must is Amazing. ❤

  • @cliffm6566
    @cliffm6566 2 года назад

    In a league of its own. Just ordered my Santos....only been looking at it for oh, about 35 years🤣

  • @amracer7517
    @amracer7517 2 года назад

    Well said and described. Today i had a visit the Cartier boutique to look at the santos since i am in like with this model now and guess what i saw the santos dumont with rose gold. The dumont line is literally piece of art and it grab my attention. Came to youtube and saw your video and at this moment i have phoned my sales inform him i am interested with the same watch dumont but in steel since i like the blue color. Btw i have never owned a cartier watch so this would be my first experience soon .. meanwhile i am at the waiting list and wish me luck 🤞🏻

  • @bobby3003
    @bobby3003 2 года назад

    All of them are very beautiful indeed!

  • @OscarRPalma
    @OscarRPalma 3 года назад

    I've seen you videos for a while, ok I ended subscribing. Great work

  • @walterfoyt5985
    @walterfoyt5985 2 года назад +1

    I have a Cartier Santos and love it. I know what you mean about brand loyalty. I’m trying to save for a tank to add to my collection.

  • @levonmuradian
    @levonmuradian 3 года назад +2

    Santos medium and Santos Dumont limited are 🔥 🔥

  • @billcore6295
    @billcore6295 Год назад

    I was so close to buying the LE santos dumont....two tone...love that watch ⌚️
    I sadly own three cartiers :( 😞....my favourite brand
    Another awesome video

  • @husainnasser5873
    @husainnasser5873 Год назад

    Very interesting review, there is something about the Cartier brand so special, I just bought one santos blue, and I just can’t remove it from my wrest out of its beauty.. you made a great choices brother and so I did haha

  • @seattlegrrlie
    @seattlegrrlie Год назад

    You're right. I cannot choose between the Santos or the Tank so I'll get both

  • @DecemberNames
    @DecemberNames Год назад

    Thank you for another great video

  • @allenu342
    @allenu342 3 года назад

    I didn’t know the Cartier Santos Dumont existed! That piece is so beautiful

    • @YoureTerrific
      @YoureTerrific  3 года назад

      Great line, very special watch.

    • @allenu342
      @allenu342 3 года назад

      I don’t see any RUclips review videos on the Dumont. Can you do one on it? 😄

  • @thumperjdm
    @thumperjdm 3 года назад

    A guy who reviews wristwatches with a sarcastic nonchalance and has a 7" wrist just like me? I love it!
    (I'll be heading to the Beverly Hills Cartier AD very soon to put a Santos Medium on my wrist...probably my next watch purchase.)

  • @simonaldridge4099
    @simonaldridge4099 2 месяца назад

    I have to say, even though the Dumont XL is narrower than medium Santos De Cartier by ~2mm, because of its proportions and larger dial, it appears larger than the medium santos by a non trivial amount. Just bought one set to be delivered next week and while I found even the large size Dumont too small, I'm hoping the XL is juuuusst right.

  • @RobLewis3
    @RobLewis3 7 месяцев назад

    I must admit, I didn't like the salmon dial one at first because it's so different. But after looking at it a bit longer, I really like how it almost looks like it's straight out of the 1920s with those numerals.

  • @BrianYYH
    @BrianYYH 2 года назад

    That salmon dial is gorgeous!

  • @marvinberwart
    @marvinberwart 3 года назад +26

    You're prolific!

  • @1995RangeRover
    @1995RangeRover 2 года назад

    Always liked the Tank Americaine, just don't have disposable income to purchase one. Love the the vid!!

  • @TopQ428
    @TopQ428 2 года назад

    Haahaaa I say that every time I purchase a new timepiece,, " I don't need to eat" but I really want that gorgeous watch .

  • @wrenside
    @wrenside 3 года назад

    Cartier's are just damn good looking but they also benefit from what they don't look like which are popularly styled tool watches. no knock against them but the contrast offered by Cartier is quite refreshing. oh and uh great video! thanks.

  • @skirt993
    @skirt993 3 месяца назад

    Great video

  • @chia-mingyang5804
    @chia-mingyang5804 3 года назад

    Cartier indeed has many great models that deserve to own. I own a two-tone Santos Dumont and I would love to own a Skeleton Santos(esp. in rose gold), a Tonneau, or a Tank Louis Cartier. All of them are lovely.

  • @FlorianGrau
    @FlorianGrau 3 года назад +2

    Awesome video, as always. YoureMyFavoriteWatchRUclipsr by far! One minor hint though: Wrist circumference doesn't say anything, because wrists are shaped differently in regards to cross section. What is important is the resting area (is that a word?), the width of your wrist when looking straight down on it.

    • @YoureTerrific
      @YoureTerrific  3 года назад

      Not sure how to measure that.

    • @FlorianGrau
      @FlorianGrau 3 года назад

      ​@@YoureTerrific Just put a ruler across your wrist, look straight down and estimate how wide it is? I have a very flat 7.25 and my resting area is around 2.3. So because of that even 47mm Panerais' lugs don't hang over, although my wrist circumference alone might not indicate that at first.

    • @nemocloudwalker7067
      @nemocloudwalker7067 3 года назад

      Watch Collector ?
      Or Wrist Collector ?
      They took my Tank before I was handcuffed .
      Really tight for my 185mm wrist 😵‍💫 owww

  • @billcore6295
    @billcore6295 2 года назад

    Santos Demont LE is absolutely amazing!!!!! I own the Santos Large and a Tank MC

  • @justthepip
    @justthepip 3 года назад +16

    I for one am pretty happy to see weirdo dress watches starting to properly make the rounds

  • @zaldyzal8139
    @zaldyzal8139 3 года назад

    Love your clip about your Cartier collection I'm jealous, I don't have that Santos Dumont. 😑

  • @michaelcorleone7598
    @michaelcorleone7598 2 года назад

    There’s something so slick about Cartier watches

  • @steffydog
    @steffydog 2 года назад

    Love the Salmon Dial, wow............

  • @gabrielleafernandez
    @gabrielleafernandez 3 года назад +1

    "I don't really need to eat food everyday, do I?" is now my mantra.

    • @nemocloudwalker7067
      @nemocloudwalker7067 3 года назад

      Believe me . A Woman wearing a Cartier rarely pays 😉
      So find a different Gent for Brunch and Dinner .
      We’ll go Clubbing and have “ Breakfast at Tiffany’s “.
      Can you Guess what I’ll be wearing .
      And don’t say a Shoes ! Socks ! And a Trench Coat 🧥 !
      Because you forgot to factor in the Cartier 😁
      Lost in Time again 👌

  • @Notourtube
    @Notourtube 2 года назад +1

    The tank cintree is the one to go for

  • @erythuria
    @erythuria 3 года назад +15

    I haven't watched it yet - I'll keep it on pause until you answer this, so I can feel fully informed:
    What's your wrist size? :D

  • @thedaveaftertomorrow
    @thedaveaftertomorrow 3 года назад +1

    Big birthday coming up and Cartier is occupying 2 spots of my 5 watch short list (Santos and “a Tank (TBC)”) - there’s a reason these designs have remained pretty much unchanged for 100 years…

  • @johannbo
    @johannbo 3 года назад

    to me the best video you ever made

  • @andrewccamp
    @andrewccamp 2 месяца назад

    Some idea for content: do an integrated bracelet (mid range) comparison: Fears RedCliff 39.5 vs Tag Heuer Carrera 39 vs Breitling Automatic Day & Date 40…
    on a mid/higher range then Rolex day date 40 vs Cartier Santos L vs Chopard Eagle vs GP Laureato vs IWC Ingenieur

  • @MatthewPaul.
    @MatthewPaul. Год назад

    Crazy how quickly there rising the price on everything!

  • @NickSkye
    @NickSkye 3 года назад

    Glad to hear you're wrist deep in Cartier

  • @allanr.8727
    @allanr.8727 2 года назад

    Big YES for Santos dumont LE salmon dial.. 🙌

  • @CubanBBQ
    @CubanBBQ 3 года назад +2

    I would love love love to see the Louie Cartier tank reviewed by you one day :(

  • @skaterfugater
    @skaterfugater 2 года назад

    this santos in rose dial is beyond believe.
    fucking awesome.

  • @dahu7373
    @dahu7373 3 года назад

    I love your videos ! I think I'll buy the Cartier Tank Must XL ...

  • @vannaeldwijk7075
    @vannaeldwijk7075 2 года назад

    I' m on my third one...watch out, it is catching!

  • @nomorefries3616
    @nomorefries3616 Год назад

    I was counting along to the 7 inch wrist mentioning. Love the unenthusiastic tone.😂

  • @btmontres1423
    @btmontres1423 3 года назад

    Nice. Always fun and not too serious.

  • @philipbanner4642
    @philipbanner4642 2 года назад

    Really excellent video.

  • @wilcohtx8125
    @wilcohtx8125 3 года назад +1

    My latest acquisition was a tough decision, but got the call for the new Explorer and had to scoop it up (first Rolex, and the only model I've ever liked) - absolutely over the moon with it. Next milestone will be the Santos MD - such a beautiful, versatile piece, with unrivaled history. Thanks for the great review(s)!

  • @cartierwatchnerd
    @cartierwatchnerd 2 года назад

    Love this video!!!