Creed Aventus and the Secret History of Creed - The Ghost Perfumer by Gabe Oppenheim - Interview
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- Опубликовано: 2 дек 2021
- Creed Aventus and the Secret History of Creed - The Ghost Perfumer by Gabe Oppenheim - Interview - Fragrance Review
Buy the book here (worldwide shipping): www.theghostperfumer.com/
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www.amazon.com/Ghost-Perfumer... 
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Get the book here: www.theghostperfumer.com
I would absolutely love a film adaptation of this book! It would be amazing
I was thinking the same thing!!! Would be great
Excellent interview, special thanks for letting Gabe speak at length. This is looking like a fantastic read.
I've just finished reading the book. This was great reading, I must admit! Congratulations to Gabe for writing this exciting story. I'd love to read more about the perfumery from him and first and foremost I'd totally love to read the book written by Monsieur Bourdon himself. Please Gabe, you have to keep convincing him to do publish it! :)
Great stuff! I'm only 2 years into collecting fragrances and being in the frag community, although I've always had a small collection growing up. The last 2 years I actually went deep into collecting...... this opened my eyes a lot. I have a few creed fragrances, not necessarily because I thought they were an old perfumery house. Mainly because I love aventus, GIT, and aventus cologne, but dang this shed light on a ton of cool history. Nice work man. This is super cool.
A fascinating chat which has only served to make me appreciate my Creed fragrances even more!
Great interview, Mr. Smelly! This kind of content is a breath of fresh air in the fragcom. I'm so intrigued to read the book now. Fascinating stuff. Thanks for this.
Thank you Aldi.
Cheers for making this video!! Much appreciated
What a fantastic episode. Thank you Dan 💪
Just purchased the book on Amazon! Very excited to read it!
Excellent video!
Exactly the sort content I’ve been looking for!
Thank you Dean!
Great interview... As a beginner, this has really opened my eyes to this industry! Thank you..
Enjoyed the interview. Thank you!
I’ll admit I fell for their story and own quite a few “Creed”‘s but still the creations whoever made them are amazing smelling definitely OV which is one of my favs to wear
Wow this is fascinating. I might have to get this book. I've been wanting to known the gory details behind Creed for a long time now. I'm about to buy this book right now!
Thanks David. I hope you enjoy it.
I am more hyped for this than any fragrance in the past year.
Me too!
Great content !! I am going right on Amazon and buy this book. So very interesting !!
OMG what an electryfying interview! I can't wait to get my hands on Gabe's book. I hope it will get to the Netherlands soon.
Its a great book
Interested! Looking forward to reading this
This book was so good. Even if you think you don't need to read it because you know who did Aventus or whatever, you'll be surprised at how interesting the other parts are that you didn't even think you would care about. I sure hope you write another book on famous perfumers and their stories
I've read the book now... really interesting, a fascinating insight into the industry as well as some extraordinary characters.
What an amazing interview - thanks Dan!
Brands are built on stories and what a great story this is - love it. A marketing masterpiece that is as good as its fragrances :)
Thanks a lot Oliver!
I read the book and it is amazing to hear from the author those impressions and analisys
great talk
Dear Mr Smelly , as a french perfume amateur let me congratulate you for your overall stylish way...
you were the first channel I checked a few years ago and continue to do so. This episode is very interesting obviously even if I'm not a Creed fanatic. It's been a bit too hyped and I think that the classic designer hits of the 60's 70's 80's and 90's (some in the 2000's) are the great references. (by the way viking cologne does not feel at all like a cologne and is rather a shower gel type of scent imo)...
Looking forward to your next videos
Thank you.
I read most of it the past two days, it’s a very well-written, well-researched book. High recommend.
Fantastic interview 👏🏿👏🏿👏🏿
amazing episode Dan
Fragception, Thanks Dan for this Interview 😎
I agree with the premise in that I’m also pretty interested in the personal stories behind the perfumers. Besides a few most famous ones, most of these people’s attachment to their work gets forgotten along the chain from creation to point of sale.
This is in contrast to something like the fashion industry where designers become superstars and get coveted in the main stream sometimes.
But yes, Creed’s ghost perfumers is the most juicy story at the moment because they’re so insistent that they do everything in house and that the family is the full creator of ALL of their scents. Which smells like bullshit to me, high end luxury bullshit.
Like the infamous Thierry Wasser said, “Perfume is an illusion, a dream”. And so it is. And we fragheads are all bees 🐝 and we are lured into the smells we love. And sometimes we are fooled like a bee in a bee trap. Follow your nose I say and chase the dreams. ☁️☁️☁️☁️☁️☁️☁️
Thanks for bringing something different 👍
Thank you !
Good stuff, just ordered it for my Kindle
You're right! The thought of wearing a fragrance from a designer house founded in 1760 was really cool. That not being true does suck (a little), but hasn't in the least changed my view of the scents. They are amazing!
The history may not be true but there seems to be something to the "human touch and not machinery" process of development they claim to use. Creed fragrances to me have a certain raw yet refined quality that I simply enjoy. I'll keep a bottle of OV and others in my line up for as long as they produce them and maintain that natural and elevated quality.
Great live👍
Great subject 👍
Great book👍
This was so interesting 👍
So many lies on the history of Creed!
Unbelievable story about a legend niche house . The credibility of Creed is in question now...
Pierre Bourdin and many others perfumers must have been so frustrated !
And Finally the quality of Creed perfumes is declining...
i am also interested in the other four stories of gabe
He dodged that question about the cover pretty good 😂. He don't need those Creed lawyers coming after em.
I've always believed that Jerome Epinette was the nose behind Aventus. It will be nice to find out finally who the perfumer truly is.
😎 dig this interview……Thx…Mr. 👃 Smelly1977. Got the book 📖, loved it….thx …Gabe….😎
best idea for BlackRock - do what made Creed did in the first place but disclose the perfumers. IE give Jean-Cristophe an unlimited budget & get some new masterpieces in the pipeline! probably won't happen but that's what fans of the perfumes would want to see.
What a stellar interview Dan. Love Gabe's up-front demeanor. Will be very interesting to see how Blackrock turn it into a win. No doubt that it could be a golden opportunity. Minus the Aventus flankers of course. 🤦🏻♂️ Yeah we can do without those. Absolutely can't wait to read the book. As for the film, Vincent Cassel as Bourdon 😂
Thank you!
Awesome interview, the postal service lost my copy unfortunately.
Oh no! Hope you get the book in the end! Thanks Noel
btw Bourdon wasn't retired when Aventus dropped? Not sure where that's coming from, he's credited for perfumes that came out later.
Agree completely. Knowing the truth behind the brand makes it more appealing to me.
The historical lies (at this point, I was fooled at first too) are obvious once you look in to it just a little, that Olivier wasn’t the perfumer of everything is obvious- so the bold lies make you question EVERYTHING they claim, such as quality of ingredients.
Hearing the truth lends more credence to the things that matter (quality). I respect the brand so much more in hearing this history.
Really enjoyed this. Wasn’t expecting to get sucked in, but I did.
Great xmas gift🙃
If anyone knows, who is the original perfumer for Creed Original Vetiver? Did Bourdon have anything to do with it? I'm dying to find out, also Himalaya!
I love Creed. This just makes it all the more exciting to me.
A must watch!
Pierre Bourdon is my favourite niche perfumer. Jacques Polge(Chanel) beats him overall just because of the sheer number of masterpieces he has produced(8 vs 5 masculine fragrances according to my preferences). Also 2 of Jacques' fragrances are in my top 10 while only one of Pierre's is.
My top 4 are:
1. Jacques Polge (8)
2. Pierre Bourdon (5)
3. Francis Kourdjian (5)
4. Francois Demachy (4)
Honorable mention to 3 amazingly gifted female perfumers who created between themselves some of my top favourites.
1. Sidonie Lancesseur (2)
2. Daniela Roche Andrier (2)
3. Nathalie Lorson (2)
Great video and interview.the only down side is that”this guy can talk”!! Dan didn’t even say 10 words the whole video.thanks awesome vid.
I wish he hadn’t been interrupted so much tbh
I'm a skeptic, and I came into this being like "okay, well maybe he can present a reasonable case but I still think it's possible that maybe it was something in the family history", but some of his points that he raises like how their earliest fragrances that we know about are considered to be kind of shitty and that wouldn't be the case with a long standing perfuming house that's been crafting fragrances for royalty. Also, it definitely was always interesting that you really couldn't trace them back very far compared to a house like Guerlain, which did actually craft perfumes for royalty and that's certifiable by record and we know that they have perfumes going back to the 19th century. With Creed, that's not the case. What they did before Green Irish Tweed was pretty damn sparse compared to what they did after and that's just not how a perfume company that's several hundred years old and dates back to the 18th century would operate. They would have been releasing noteworthy stuff before 1985.
I might have to get this book, it sounds fascinating. Great interview.
Thank you Marc
To get royal crest you have to actually serve royal houses. So what ever his point is just opinions and someone said and another says. People forget that perfumes are like art, people tend to mimic, copy or be inspired by each other’s creativity. No one has claimed to be the original on making anything. Just shows that the ones who want to claim they originated or “created” just want money. The Creed family only shows their information to an extent because there’s legal documents where states discretion and more. Just because they don’t release that to the public doesn’t mean it doesn’t exist. I’ve personally seen documents of people they commissioned perfume for and goes back way before they released to the public. People think they released to the public since 1760 when they literally opened to the public in the 1970s. Creed is not the only house who exclusively worked with royals. So has Francis, Clive and others tht can’t disclose that information. These seems more opinion based than factual.
@@Wastelandgoose is it possible the documents are fake?
@@danielzychniewicz2633 No, royal seals are not just given or shared around.
Gabe, if you are reading comments - Yeah, hardly likely the author has any say in anything to do about any potential film version of a book, BUT, in the minuscule chance that stars align, there is a movie, and a producer has your ear…I think Adam McKay would be the perfect director and screenplay adapter for this! The Big Short stands out as a similar story with secrets and lies made into a super fun quirky thrill ride of a movie. He’s your guy! We can all dream, right?
Love this idea. Noted. : )
A movie. Yes!
Is there a digital book?
Very interesting
does the book include a fragrance sample like magazines?
😂
It’s not on Amazon anymore?
George mentioned this briefly a while ago.
Honestly I am more interested in Pierre Bourdon rather than Creed - we all know the truth about them. It would be delightful to know more about the creation of YSL Kouros - what have inspired Bourdon, how long have he worked on it, what are his thoughts about this masterpiece, how was the creative process with Yves Saint Laurent etc. The world (or at least me) needs some book, documentary or a 3h yt interview. There are only little scraps of his interviews in youtube and I think there are no books from him. Dan, I am counting on you :D
agree. however, im more intrigued with his fragrance done for davidoff. the original cool water.
intresting :) would love to read it :) but can creed sue this publischer because it is a bit slander towords there name ? or now hat the company is sold it doenst mather anymore ?
This was a fascinating interview. I'm going to read the book :)
Royal Oud = Julien Rasquinet not Olivier Creed
Green Irish Tweed = Pierre Bourdon not Olivier Creed
Silver Mountain Water = Pierre Bourdon not Olivier Creed
Aventus = ??????
Jean Christophe-Herault
@@jura_rose Yup Aventus-Herault and Alberto Morillas-Aventus for her.
i just want to know who made millesime imperial
@@SPACEDOUT19 Pierre bourdon
G’day mate
I'm a screenwriter/playwright. I'm interested in developing/writing a script for this. Let me know.
SOLD!
Thats the biggest creed bottle i ever seen 😅 also nice book i have it on my 📱 in the book app
Good show
So the big secret is---Armaf actually did Aventus. Then they just acted like they cloned it. Olivier says: "nobody will EVER figure this out"!
Actually, I'm going to guess Jean-Christophe Herault for being behind Aventus. He was mentored by Bourdon, and would be in a good position to "pick up" Bourdon's work where he left off.
It is him. I mentioned it on Eugene's live (u smells good) a while back. I know it is him through word of mouth.
Super interesitng. Your guest has chalked up a sale with me.
Joop homme was made by Michel not Pierre
$27, fine. +$24 U.S. for shipping to Canada, dealbreaker. Sorry. 😢😢😢
hey, bud, look -- I feel terrible about that -- truly. As the publisher sets the prices, all I can ever really do is abide them with a smile in public. That said, I want you to read my work and I so appreciate the consideration. Send your contact info to me on Twitter and we'll make sure we get you a copy. I've got some complimentary ones. we can make it work. cheers
same here .... i wish we get digital one
@@grosolo will it be available on Kindle or as an ebook?
The guy being interviewed sounds like Max Kellerman!!
no he doesnt
I may be mistaken or ignorant, but I haven’t been able to find any information on whether or not Creed has ever responded to any claims for at least 30 years. They just let people talk is what it looks like to me. Either way, I still enjoy their fragrances. The behind the scenes crap doesn’t matter to me u less there was some serious crimes committed.
Well I need to get the book. I've been defending Creed and their historical narrative. Let's see.
A French RUclipsr said that aventus was created by creed family + Jean Christophe Herault
Kinda like Pierre montale makin all montale/ mancera fragrances
I got a random email about this book
Just strolls around the house in a tuxedo top...no pants
Hahaha
I love Dan's videos, so Dan if you read this please take no offense..but you sometimes look like you are super annoyed by talkative guests. Maybe im totally wrong, but that's how it looks to me at least. I can see it with guys like Mr. Let me bring a doll to a live, but this was a very interesting video.
Nevermind, this guy talked more than a 1000 people could in a week! My apologies Dan!
i just want pierre bourdons composition for the original davidoff cool water.
Hail King Smelly! Long may he Reign!
There should be a netflix movie based on this story.
Olivier Creed = Thomas Edison
Pierre Bourdon = Nikola Tesla
Creed aventus or nishane hacivat? Which one is better?
Now it makes sense why they sold Creed to Blackrock.
BlackRock owns most of everything in one way or another..just a shadow name for a shadow company that has actually been in control for centuries..Creed is just a shady little addition
11:30 Didn't Michel Almairac create Joop Homme?
Michel Almairac created Joop Femme. Pierre Bourdon created Joop Homme.
@@jankoilic4259 Thanks for the reply, however, this is contrary to what Fragantica says. Cheers.
@@jodiemulchinock5480 Well frangantica is wrong, cheers!
fr.wikipedia.org/wiki/Pierre_Bourdon
It's easy google is your friend...
I kinda enjoy Creeds “fake” history, it just makes the house more interesting ironically, sometimes we enjoy fantasies more than the truth
Small world..I follow Gabe's boxing writing.
Thanks. Now you know why I've not been at a major fight in a while. I am shocked Teofimo got beaten but I've still not seen the whole fight...
Creed could never reach the level of Naughton & Wilson. The legendary tale of the two knights who decided to created fine fragrances after they witnessed William The Conqueror's bloated stomach burst at his own burial, which filled the church with a foul smell.
It was always obvious that the story of the fragrances was BS..but the history of the Creed family is very interesting.
So you're trying to tell me that there are actually people who believed Creed's "history"? While I appreciate a good investigative report, I think most people out there beyond a casual customer took their stories with a proverbial pinch of salt anyway.
Perhaps the more interesting aspects is just how arbitrary perfume "ownership" can be when they're products procured by a competition method by third parties, when the brand don't have an in-house creative team. It certainly puts a new perspective on some of the fanboism you get in perfume circles when perfume A could do easily have been sold by company B.
As a fan of history, it is always cool to see how things are more intertwined than you would imagine but I'm a little put off of how this book seems to be marketed as some kind of expose when I don't really imagine that ndas, industrial espionage and simple copying/counterfeiting is anything really that unexpected.
You can travel to France and see the house itself. There’s even a vault with older scents such as Windsor and others. People forget that Creed wasn’t open to the public until 1970s.
@@Wastelandgoose why does it not being open to the public mean that there is zero evidence of it existing at all? Literally zero. No bottles, no images, no labels, no registered trademarks or designs, no mentions as a perfumery anywhere. Zero. The only place where Creeds "history" exists, is in their own story books.
@@drunkenmonkey1887 because they were not a business open to the public so no trademarks and other details needed when you get royal seals. Creed history has plenty documents and signatures. there's no need for them to share with the public
@@Wastelandgoose but they were a business. A clothing business. That's not in dispute. Their Royal Warrants was for them as a clothing/tailoring business, supplying clothing and leather goods for equestrian uses. Once again, there is zero evidence of Creed having produced ANY perfume prior to the 1970s. The burden of proof is on the party making the claim. Creed claims to have produced perfumes privately for these people but have offered no proof.
For comparison, George Cleverly has every clients last in their storage with their name tags on them. They don't need to talk about a cigar smoking politician because they can just use his name, or Ralph Lauren, or Prince Charles.
Henry Poole has every customers details on record in their 200 year old archive, including Napoleon.
Creed.
Trust me bro.
I’m buying the book. Expose Creed’s Fughazi ass backstory. Blow the roof off of it. I knew they were bullshit! Also, Erwin Creed comes across to me like a guy who does not have a passion for fragrances at all, it’s a business to him, to think that he would have a hand in creating a single iota of a fragrance is laughable. You can tell an artist from a businessman instantly.
Short takeaway having just finished the book. The marketing is pure BS - the product however is the real deal.
@@fettlemaster yea but since Blackrock bought them they started watering down the formulas. Not worth it any more. And the raised the price by decreasing the sizes. I’d go with xerjoff now
Ive heard him discuss this before and unfortunately, for even frag heads he goes on and on w/details that are interesting but he reveals the entire book..so why order it...........He drones on and on which i personally enjoyed but his relentless interviews are completely self promoting, yet completely informative..so...once you have seen him interviewed thats enough.
I wanna be a perfumer some day*
I wish you would just let your guests speak and keep speaking on what they are passionate about …some of us find them interesting . Just my two scents … all love though , mr smelly ❤️
Are attributions of celebrity associations a lie? Spring Flower and Audrey Hepburn for example.
Yup 😆
not only is that a lie, the strangest thing is that they would even reference Hepburn when she's famously known for her connection to Givenchy. Of all the celebrities to lie about, why pick one famously allied with an actual fashion house so publicly? but hey, i don't understand lots about how and when to drop names with reckless abandon
@@grosolo Hepburn was a close personal friend of Hubert de Givenchy, and of course L'Interdit was created for Hepburn. I remember seeing a movie with her, and I think Carey Grant, and maybe Walter Matthau (?), wherein Givenchy's name was actually invoked in reference to her character's wardrobe in the movie itself. But Hepburn was known to wear other perfumes too, so I just assumed that it wasn't an issue.
With regard to Creed and historical narrative and celebrity associations, I thought that it would be way too risky to lie so blatantly. I'm pretty sure I've heard Mr. Smelly opine with essentially the same thought in the past.
@@JT-rx1eo It was not risky to lie, because all of the celebrities they quote have long been dead, so no one to prove them a lie.
Dont know if your comment disappeared, as I can't see it, but Creed only started doing scents in the 70's so the likes of JFK Kennedy and Ava Gardner would not be wearing their fragrances. There are, among thousands of memorabilla, not a single 'vintage' bottle of any of Creed fragrances or any contemporary mentions of them at the time- it's all a PR tale really. Although I dont doubt that they may have done scents for famous people since the 80s on.
I'm here cause I got a random email! 😅 Who sold this dude my email info? 👀😤😭
Oh boy 😅
I knew Creed was a fake historic perfume brand from the moment I saw them use Prince Charle's royal crest!
LMAO he really just called his wife a special artist in her own way 😂😂😂
well it is bit beyond me seeing comments like knowing all the lies creed has been telling makes me love this brand even more...maybe the creed cult is real here on earth
Tee minus 2 minutes