Worst Marketing Attempts in the Music Industry
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- Опубликовано: 2 июн 2024
- From Rihanna torturing some journalists on a plane to apple forcing U2's album into everyone's iTunes library, these are the worst marketing gimmicks in the music industry!
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Timestamps:
00:00 Worst Marketing Gimmicks in the Music Industry
00:23 Mario Judah Fakes Domestic Abuse
04:08 Drake Spotify Spam
05:56 Apple Forcing U2’s Album
09:31 Justin Bieber Yummy Campaign
12:04 Katy Perry Biohazard
14:16 Rihanna Journalists on Plane
tags(ignore)
drake, rihanna, justin bieber, katy perry, mario judah, u2, u2 apple, u2 itunes, u2 songs of innocence, mario judah marketing, mario judah i cannot love you, drake spotify, drake spotify spam, drake scorpion, justin bieber yummy, justin bieber yummy number 1, justin bieber roddy ricch, the box, katy perry australia, katy perry prism, rihanna 777 tour, rihanna unapologetic, rihanna plane, worst marketing gimmicks in the music industry
Thanks for watching, I hope you enjoyed!
#drake #rihanna #justinbieber 
Развлечения
which gimmick is the worst? which did i miss? let me know below!
The u2 one
Carti acting mysterious
The worst is definitely Spotify pasting Drake’s face all over shit that’s not even his lmao
@@kdawgiieethat is absolutely crazy they did that
The Ashanti one, I think it was for The Way You Love Me
That U2 thing made me go from ambivalent to hating them in one day. Worst marketing move ever
I think that was the point they went from respected but, annoying to just plain annoying.
And it wasnt even their idea
I was saying to someone the other day as a joke “kids today don’t know why all the adults have u2 on their phones”😂
@@chinemapictures did they laugh?
Exactly
Before? I didn't care for them.
Now?
I actively disdain them. Publicly & loudly.
BRO WHAT?!? I got trashed as a kid because of that U2 crap I got so mad at my mom because I thought she was adding crap to my library lmao bruhhh that crazy I gotta apologize its been years
stop playin loll
Nahh u playing lmaoo
😭😭
I had no clue about the u2 thing till now I saw it on my music list but I thought it was fake so I was clueless
LMAO
Having U2’s entire album downloaded made me NEVER want to listen to a song from them ever again.
And it would have been fine if you could at least delete it
@@MajorOctofuss RIGHT. They made us keep it on top of all that. Was a big mistake fr
There are some demographics that consider “listening” to this “‘band ever, a cause to consider the act of self-annihilation, out of respect for the remainder of mankind
Seriously, this album still pops up on my phone randomly even though I've removed it so many times and from so many devices the past 10 years.
Marketing is always a big part of music... if u do it right it can be entertaining and gain hype but if its not it'll just ruin ur entire career
Cheers Geoff
Nobody big will ruin their career off of only a bad marketing gimmick
@@liamm1945yeah it only applies to lil artists
Yeah it’s a gamble you have to take if it works it’s a good decision if it fails you know
@@liamm1945u2 did
being in the kpop fandom during yummy’s marketing attempt was so fascinating because he just reposted mass streaming tactics that stans use to get their kpop groups to win music show awards in south korea 😭😭
Can you remember to teach me some of this tactis please I’m an independent artiste
@@godspowurldfamouz13Kpop fan group spam promotion isn’t really good for small artists, as it involves mass-streaming albums by fans almost constantly, but I would recommend for you to naturally grow by branching out to other artists your size that make similar music and seeking advice or collaborations and sharing your stuff through social media
@@godspowurldfamouz13 as a kpop fan this is what I’ve seen others stans do:
-steam the song you’re listening to from start to finish
- do not skip any part of the song
- do not loop the mv/song
- do not mute the audio
- make sure the volume is at least 50%
- if you’re streaming on RUclips do not have multiple tabs open with the same video or else RUclips will mark it as spam
- turn off autoplay
I’ll continue to edit this when I find out other tactics kpop stans use to stream
@@monika_888 okay thank you 🙏 looking forward to more updates
@@godspowurldfamouz13there are some articles out there. Look up how K-pop labels boost their streams on Google.
The U2 situation feels like an entire era of my childhood
Why you say that
literally
😂😂 my 6th grade teacher *Mr.Shbreast* would always play U2 and if a student would guess the song name they would get a *Z Bar* cliff bar but for kidz
Fr when I got my first iPhone (the 6) in 2015 I was like why is this here? I wanna listen to 50 cent. Also when I got my first iPod in 2013 I swear there was a U2 album just in my library and I never listened to it
No cuz it was 😭☠️
I remember being a 6th grader on an iPhone 4s & it wouldn’t let me delete U2’s album😂😂😂😂& the cover art was shirtless 40 yr old men cuddling
Lmao the cover art is so weird!
Sameeeeee😭
Wow thanks, Mario Judah. I had no idea that an abusive relationship would be abusive. Very insightful
Rihanna's one could've been saved if it was just like 5 fans instead of the 80 plus and no media. It would've been quiet, Rihanna could've rested with the fans and there would be no weirdos on board. I feel sorry for her tbh, imagine trying to perform and then coming back to a frat house.
This, should’ve been 7 fans and 7 journalists etc
that
you feel bad for her?? it was her idea lmfao
That sounds like a fire plot to a Wattpad story from back in the day lmao
I do too, she clearly didn’t consider the logistics. I think 7 of each number would have been way more manageable, that plane was PACKED to the brim
the U2 thing was so funny, i remember my mom would beg me to delete the album from her library every time we got in the car and it would play. i barely knew english at the time so we were both just really lost as to what the hell was even going on 😭
As a huge fan of U2 my fandom was waning until that ITunes forced purchase/release…and I was no longer a fan.
Yeah that was crazy how they tried to put the album out there
Oh take it easy..... yeah the marketing was stupid but not enough to disown a whole band's discography.
@@themusicaljunkie37honestly I disagree, that was one of the biggest sell-outs of all time. Anytime I’ve ever talked with anyone about U2 first thing that comes up is that apple deal.
@@slime-disease I agree. As a last year high schooler, that’s the only reason I get to know U2, so…..bad publicity is publicity nonetheless, I guess?
@@themusicaljunkie37 it was more than enough. If you throw an album together and you know it’s trash so to boost sales to create a marketing scheme(because you know that on its own it would flop) then it’s time for me to move on because it’s a desperation move. You’ve made enough money, don’t try to shove your trash down my throat. Have some integrity. You’re no different than these influencers selling junk NFT’s.
As someone attempting to kick off a music career, I’m taking notes of what not to do.
Exactly it’s a lot of helpful tips in this video
Do music for love not money and attention pro tip....
@@censored817 If I wanted to do it purely for money and attention I probably wouldn’t do it or I would do it with low effort. I’ve been writing songs since I was 14 with my heart and soul into these things. That was an obvious piece of advice I was already following.
I’m an audio engineer in north Florida and the best advice I could give you is do everything in your power to make connections. Everywhere you go promote your sound. Kick the stage fright to the curb and express yourself in everything you do. I’ve worked with a ton of blow up artists and a good bit of current relevant artists. There’s 3 C’s. Confidence, connections, and content. That’s the best advice you’re gonna get. No cheat codes just hard work and time management. Chase your dreams kid🤙🏾
@@steezdagodd3103 I got the confidence, I’m still working on content because I don’t have a lot to work with currently. I also live in a state where connections are tough unless somehow I get a response on instagram or something. I won’t stop trying man, thank you.
You should do a separate video about Madonna’s marketing. She was a beast from 1984-2013. There’s no true discussion about marketing in the music industry without mentioning the earlier fragment of her career.
Hmmmm 2013 is VERY generous. I’d say more like 2008. 4 Minutes w/ Justin Timberlake was her last true, charting bonafide hit. Since the Super Bowl (and the one new song she had for that only did well for a moment because of the halftime show & a Nicki feature), none of her efforts have garnered much attention.
Pretending to be rebellious when you are not. There
Huh?
@@1rockcrawfordwhat ate you talking about she has still massive hits
@@constantine5028none of her songs since 2008 have been in the 100 biggest songs from that year, none of her songs since 2011 have gone top 10, none of her songs since 2015 have charted on the billboard hot 100 at all. she had a good 30+ year run and a hell of a legacy but her status as a current day hit maker is long gone
Still pissed about the u2 one. My friend had an iTunes account with just story narrations. She is a teacher so occasionally she will put on a story narration. One day she puts on a story her iTunes is on shuffle. Bam U2! Those poor kids ears.
I worked as an at-home advisor in the year 2014, and we’d get SO many calls about removing the U2 album from their library. I had some people completely wipe their iTunes just trying to get rid of it on their own. At first, you couldn’t delete it but eventually apple added a way to totally remove it. I’m sure it still haunts a lot of folks 😅
Every time I think I've finally removed that album from my life it randomly pops up on my phone again.
It wasnt about Roddy Rich at all. Justin and Selena were competing against each other, both desperate to beat the other. The fact they both lost to a newcomer was the extra hilarious part (my personal theory is the reason yummy seemed so unfinished and basic was because he pushed up the release, but that's just a theory. Its equally possible he went temporarily insane)
Selena didn't lost to Roddy, she went number 1, and it wasn't even close. And Roddy's carreer hasn't been the same and she's still thriving.
@@vanessaamesty6739he was on top spot for weeks while they begged for their spots.
@@vanessaamesty6739 She is literally retiring from music, getting into dramas like a girl from highschool and taking "social media breaks" every month. Not thriving stop d riding.
na The Box just went that hard bruh, that was a WELL deserved W 😂
Mario Judah is such an unfortunate case of wasted potential.
He could’ve been so good I miss the rage is soooooo good
Who is he what is some of his songs
@@baconeggcheesepodcast9390 He's probably most known for Die Very Rough, which has also been heavily memed. It's not a bad song but he's capable of more, which his other music shows. His entire WLR project(Basically his version of Carti's at the time unreleased Whole Lotta Red) is really enjoyable.
I disagree. Dude was always a poser. Maybe if he didn’t pretend to be someone/something he wasn’t. But his entire schtick was pretending to be this edgy hardcore emo kid… but that was all just a costume & a ploy to get attention.. which is why he didn’t last. He never had it to begin with. There’s a reason why X is still such a popular artist even years after he passed away & why he still has over 36 million monthly listeners on Spotify. It’s because he wasn’t a poser. He was authentic & that resonated with all of us. He understood us & we understood him. He was writing about real shit from his own personal experiences. Authenticity is more important than anything these days because it’s so rare to find. Mario Judah doesn’t have an authentic bone in his body. All he does is scheme to get views & clicks because he can’t do it by actually writing good, relatable music that came from his own experiences… he’s been larping as a SoundCloud rapper since day one. He was never going to succeed & he never will because of this.
Not really. Very generic music and subject matter
You should do marketing gimmicks that actually worked from artists!
Right!
Boring
@@MissCellanious1 why so rude?
As a kid, I used iTunes to listen to all of my music. The entire household basically shared one library because it didn't make sense to buy songs again for different accounts (I liked my parents' taste at the time but also had my own). I remember seeing the U2 album and being very confused because nobody in my household liked U2 and I barely knew who they were. I tried removing the album and I couldn't. The hide feature that Matty mentioned was very glitchy and a lot of the time, the album would just reappear again. Worst part is, my parents thought I bought the album with their money and were mad at me for it.
Lol that’s funny
Damn, I know this is old but did they ever figure out that it wasn't you?
@@AintThatJustTheWay Yeah, but only when it made headlines on the news, which wasn't too long after this happened
Didn’t Selena Gomez also beg her fans to get her song to #1 the same time as Justin did?
Correct. It happens alot with mainstream artists
It was the album not the song actually and it was because of roddy ricch
Yes her album. But not even as half as desperate as Justin
Ohhhhhh wow I didn’t know she did that
None it matters now Roddy rich went number 1 after they begged for it😂
I remember the U2 thing, it was a really really bad look for Apple
it really was for a lot of reasons. the main reasons were you couldnt delete the album easily and not everyone is into or even likes U2
never even heard of that rihanna tour, that’s one of the craziest stories i’ve heard in entertainment fr
That Songs of Innocence thing is SOOOO wild to me-I remember that album being one of the few on my iTunes account, which I shared with my mom, making it a super important part of the soundtrack of my childhood. I always assumed my mom had bought the album, so it’s really funny to my that the marketing campaign worked perfectly on me-I completely accepted this random album into my life and made a whole bunch of memories with it while having ZERO idea about the marketing stunt ???
Yea and to read how much everyone hated it and the band is heartbreaking honestly. I get it but damn.
i remember the drake spotify thing and my family ALMOST got a refund
Wait why stopped you from getting the refund?
@@ashleyt2598 we all used spotify so much
@@ashleyt2598probably an add interrupted the customer service call
Yeah U2 being forced on me used to piss me off. I even tried to clean my whole library and it wouldn’t go away. I was spending 100 bucks a month on music and being stuck with U2
Justin also had fans on his Instagram lives and all he did was ask them if they already streamed Yummy and to stream it even more
I can’t believe Katy Perry’s “Witness” rollout didn’t make the video 😅
Mario Judah is WILD for that excuse 😂 bro said “naaa that wasn’t fake, it was just ACTED OUT”😂😂😂 “For YOU guys”😭😭😭
I still have that U2 Album on my phone... Crazy how just this made me actively avoid their music ever since.
"if you're in an abusive relationship you end up abusing each other" lol no shit
A Mozart of some sorts
just wanna clarify the pneumonia comment from the journalist on Rihanna's plane, pneumonia is what what happened to people who got COVID during the first wave, which killed and permanently damaged many people. There's no way a pneumonia patient would've been partying on a plane for 7 days straight. In addition, if that was the case, depending on the organism that caused the infection, every single person on the plane would've been hospitalized, and I've never heard of riri getting pneumonia nor bronchitis. Reporter just wanted clicks
yea, i kinda read it as a big exaggeration just to point out how sick she was, which isnt too hard to believe after being trapped on a plane for 7 days
@@mattyballz I got their point with that but pneumonia and bronchitis are just too crazy, just doing my due diligence as a med student. Anyways, keep them videos coming, you're doing some good work :)
@@_.atd21fake news, as a nurse I’ve seen a lot of pneumonia cases get classified as “Covid” just so the hospitals can receive more funding. Covid, in large, was not a real threat.
As someone who’s had pneumonia (and had surgery because of it) the last thing I’ve would’ve done is got on a plane and fly and party with random strangers. The reporter is lying through their teeth.
I still play Yummy while I sleep every night
Rihanna’s would have been cool if it was maybe like 50-100 fans. The media are only there to get a story so I’m sure thats another reason why Rihanna was resting.
That’s still too many it should be about 15-20 fans
The Mario Judah timing is immaculate. There’s no way he records this clip and then Mario comes back😂. Matty, I think he’s watching you…💀
I'm sure Spotify was more to blame than Drake. But that is funny
The U2 publicity stunt will go down in history as the all time *WORST* PR nightmare ever!! That shit was so annoying and it took me for freaking EVER to finally get that damn album off of my phone for good!! 😂
judah is the smallest and the largest artist here
HELP
lol.
I’m crying 😂😂
Is my music fire?☘️
The dev!l or Satanism cosplay is probably my most hated type of gimmick or rollout
I agree 100% it’s been done so many times it’s not controversial anymore
Its because its not a gimmick or a rollout, the entire music industry is satanic, theyre all apart of the masonic order. Look up “the truth is” on youtube, this world is a lot eviler than you think.
bro censored devil
Right dude. I’ve been arguing with fools in these comments about how he was the biggest poser to ever come onto the scene in any genre… dudes the most inauthentic, unoriginal, boring, phony around. He can’t actually write good, relatable music so all he does is try to come up with schemes to get attention.. his “I’m an emo sad boy” cosplay worked for a couple minutes but like.. throwing 3 shitty, barely permanent tattoos on your face & dying your hair to look like trippie red doesn’t make you an artist. lol! Dude has no identity. No personality. He’s just an untalented phony through & through.
It works though, and typically because it doesn’t require much effort. Slow people who don’t immediately understand symbolism or artistic references start calling it devil worship and it puts the media and buyers into a frenzy. It literally JUST gave Doja Cat a massive international hit.
When the U2 thing happened, it would randomly start playing for no reason and would constantly show up on my home screen. Didn't know who they were so I always thought they were random nobody's and was shocked when I learned they were so famous
let it play while you sleep is VERY creepy
My iPhone got stolen at school.. My dad ended up buying me a Samsung....
After that I remember people bitching about a U2 album on their phones.
15:38 "Lack of Rihanna" is WILD🤣🤣
Violence against women as a marketing gimmick is so... 😬
How much music is about killing people? And dissing real dead people at that but you draw the line at fake domestic abuse
@@tracyswrld6331no one markets their songs by faking crimes
@@tracyswrld6331 so you're cool with abuse being used as a gimmick to market music?
@@healxo I really don’t care
@@tracyswrld6331That's sad
Not hip hop but a band called upon a burning body did a gimmick for their next album where they staged their lead singer being kidnapped if I remember they said it was the cartel or something
Didn’t really go down well when they revealed it was a promo
LMAO they got so much heat for that it was insane. Actually don't think any other band in the scene at that time had as much flak on them as they did for that stunt
the “i woke up chris breezy” comment on the mario judah live is actually crazy 💀
I wonder what you would think about the marketing behind some of the 80s hardcore scene?
"The singer of this band founded the gang you just jumped in to. They're your favorite band now."
And Hatebreed is today's equivalent of those bands. Kids are smarter than they were in my day.
I remember Justin beiber begging people to stream yummy 😂😂😂😂
His worst song too😂😭
Yummy have 11 million likes 😂😂
@@Hdjdjkdpfp is wild🤰
That song is ear torment
LOL now I know why U2 is on my iTunes. I thought for the longest time I had downloaded it at some point and just ignored it.😅
That U2 album downloaded to my current iPad and I always forget it’s there because I don’t use iTunes/Apple Music but every once and awhile when I’m playing a podcast with my Bluetooth headphones I guess there’s a glitch and instead of starting up the podcast after pausing it starts the album😅😅
It’s always a bit of a jump scare😂 it’s always when I’m not near my device either since I’m using Bluetooth so I never remember to get rid of it😅😅
When you think Matty peaked he makes another banger as always.... keep grinding!
the goat uploaded
Wsg tuv
Hey
Wow only 83 likes 💀💀💀
I’m still skipping over that U2 album to this day lol
Love the content keep the videos coming I love how you break down the industry & artists
Loved this video! Perfect way to learn and get entertained
Can you do “best marketing” next pleaseeeeeeee
Maybe soon!
I second this!
I remember when usurp synapse included razor blades with “have fun!” written on them inside the copies of their split with Hassan I Sabbah titled “Just Do It” it was awesome.
It’s been so long since I heard of Mario Judah. Personally, I think he was great. But also I barely have social media and I don’t follow artist like that
the drake "embarasssing" LMAOOOOOO
The edge calling their cross promotion with the mega corporation "very punk rock".
Faking domestic abuse or any other abuse to try to sell your music while others are really suffering for real is pathetic. It’s making a mockery of the ones who been through it. Now you see why people don’t come forward cuz of stuff like this.
I'm a old school lover of music, glad I came across your channel. Very informative. 💯😎❤️❤️❤️
I just discovered this channel. Outstanding research and production values. 👍
Thanks!
For the Rihanna marketing gimmick, I would just be happy that I was invited, drinking alcohol, and travelling to seven different cities. That sounds like heaven to me. These guests were spoiled lol.
I mean… it’s not like they couldn’t have brought food with them on the plane too🫣
back in the 50s record labels would pay radio stations to play their artists music
They still do
@@14thninja yeah but you dont hear about it to much like you once did
i think they made it illegal, but im pretty sure labels take advantage of loopholes
Payola existed even before the 50’s. Musicians used to pay orchestras and bandsto play their music before recorded sound was invented
They still do lol
What a great video!! Thanks for making youtube better!
Keep it up with your music industry videos Marty❤️❤️❤️🔥
8:22 that just gave me whiplash. the U2 thing happened in 2014. a whole new design for the iphone, yet the base storage option was still 16GB? wild to see how far we've come since then
edit: 16:07 this is just the OG fyre fest meal
The man, the myth, the legend, Mattyballz
MeatyBallz
That U2 Album still pops u randomly even though I keep removing it on every single device I've had since this goddam album dropped. The amount of times I've linked my phone to my car or speaker and this album just starts playing. I'm sure they're nice guys and make music that a lot of people love, but I just can't hear their name without feeling a pang of annoyance about this album that keeps haunting me almost 10 years later.
I swear to God the U2 thing happened in 2010, not 2014.
My boy Matty! Dropping the dopest musical content… yea I said it!
I didn’t know I needed this video 🙌🏻
Justin’s beg marketing spelled VPN wrong. How do you spell VPN wrong?!
I feel like Katy Perry didn’t do anything fr
Yeah. I seriously doubt the materials in one cd release by one artist in the age of streaming is going to amount to environmental suicide.
I have always hated U2 and got so much shock and flack from people for it. That iTunes scam was sweet victory for me lol
Can we please get a part 2
if people enjoy the concept then sure!
We definitely need a part 2
Love Matty Uploads
Bro how did anyone think random baby pictures was a good idea😂😂
The worst thing about the U2 album is that while there were some songs I didn’t hate the album was pretty meh, I’d be listening on shuffle and something I didn’t recognize would be playing and I’d see it was from U2.
I forgot to remove the songs for a while and just skipped them.
Turning your album into a minor daily annoyance to random people is obviously a terrible way to advertise lol
You should do one for the best marketing gimmicks
I’m not the biggest U2 fan but at least Bono took responsibility for the bad decision and genuinely regretted it.
Now, I understand the South Park episode about Bono
Your content is dope!
4 minutes in, hoping you talk about french Montana getting his songs to auto play at random lol
i didnt even know that lmao maybe a part 2 is in order
When I woke up and saw that nonsense in my library I screamed. I was pissed 😂 I barely had room in my library for the stuff I had but okay Apple ig
homie cited the bible as his source
🔥🔥🔥 as usual!
6:10 That U2 themed IPod, I remember seeing a video where Mike Mozart got a bootleg version of the same U2 IPod in NYC, the differences between the real and fake ones is that the bootleg one is thicker, and it had a sticker on the back where all the signatures from each U2 member were that said "Beautiful MP3 Player", and a Made in China sticker.
I really enjoy your videos
Oh, I remember the U2 incident
I just found out about it today
oh my god i remember when the u2 thing happened, I had like bought the hamilton cast recroding on my itunes and i was extremely confused when i saw the U2 album in my stuff and i can't believe this was why
Aa soon as I saw the title I knew Yummy would be on the list. The marketing was so off-putting
I remember I had to call Apple support because I wasn’t able to delete the U2 video off of my phone. So annoying
Omg! I remember when U2 was stuck on my device 😂
The funny thing is that U2 album isn’t even bad, it was solid
The funny thing about u2 is they just completely shot themselves in the foot if the just released the album on iTunes for free it probably would of been popular but instead them and apple forced it down every ones throats
Regarding the promo airplane for Rihanna: they've got a singer scheduled to do live shows for large audiences, and they couldn't screen the people prior to boarding the plane for illnesses that directly affect the voice? And then Rihanna had to apologize and defend herself for isolating from that? An airplane, where everyone's air is trapped inside a container and airborne illnesses can spread. No wonder Rihanna doesn't do music anymore.
To make matters worse regarding the U2 & Apple iTunes Album dump, that album was, in my opinion, THE WORST ALBUM THEY EVER RELEASED. Not one song on it was worth listening to.
that fkn yummy song is some of the most disgusting sounds that have ever had the displeasure of gracing my ears
I don’t remember it was it that bad
Omg i remember those free U2 songs 😂 id be jamming out then BAM old people music.
That was the last time i ever owned an apple product 😂