for me it's the fact that your BTS videos are long-form and detailed. You can literally see the entire thought process and the 'construction' from start to finish. Thank you for being selfless with your knowledge.
I actually was 2nd AC for a movie that Nathan Airey was gaffing! It's such a small thing but to watch my favorite filmmaking series and to see someone I worked with closely on it makes me feel like I am on the right path. Even when all the imposter syndrome kicks in. I can't wait for the next video!
Another great BTS video. As others have said, I love the detail and depth of your BTS videos. You really get across all the hard work and collaboration that goes into a commercial shoot. The spot itself looked fantastic. Loved the inclusion of Super 8 footage. Great work.
Watching you working on your new Venice makes me so proud of you Gian Carlo, because you were scared when you bought it. Congratulations! I work hard to do things like this one day, I never stop learning from your channel, thank you very much for the content:)
Wow, that was great. It was great to see all the behind-the-scenes and just to see how you guys did everything. Good job good job yeah I would be proud of that too.
This is some of the best content for filmmakers on YT! Love the in-depth BTS and how you explain things, and the wrap-up at the end about how things don't always go as planned. Can't wait for the next one!
this is the best content someone could bring to youtube. The amount of knowledge anyone can take from these type of videos is insane. Keep it up. Many thanks!
Another banger Carlo!! You asked in the early segment of the video if you did a decent job wearing all those hats. I believe you did. You handled all those roles with confidence. Managing the crew, lunch time, location time, company move, all while getting the shots you need as a DP. You were even directing at one point haha. Truly very impressive and inspiring.
Your latest video is absolutely fantastic! Thank you so much for sharing- I know it is a lot of hard work to not only shoot the commercial but to also turn around and do a BTS as well.
Thanks so much for this! what a great team and I love when the client is so open-minded, mine would never approve a location if they see other brands in the shot and I've worked with a big-name beer company.
100% - soo true. That one of the obvious signs it's not a higher budget commercial, as a lot of the staging, signage, brand products / SKUs, blocking etc would've been approved and setup prior to the shoot day, and not so much off the hip on the actual day - because those are the things than can delay a shoot if you're trying to gain approval from someone higher that's perhaps off-site as opposed to the rep / brand manager that's often on-site. You gotta do your best to identify ANY of those kind of issues well ahead of the shoot day, for the bigger players that HEAVILY curate.
Pretty sure I held my breath the whole time you were mounting the cam up on that ladder. Glad when you breathed a sigh of relief so i could breath too haha
Gian you are GOATED for the BTS as I personally love seeing behind the scenes so it's easier for me to imagine myself on a set so I'm locked in oce that day comes! Much love and keep going !!
Learning something from every one of these videos. Right now for the agency I work at I wear director, producer, dp, gaffer... all the hats. haha. Really looking forward to the pre-production video. Casting and location scouting and booking are going to be huge lessons for me. Keep up the great work man!
this is very informational, considering a lot happened in the bts in comparison to the final output shows how really a great and on spot commercial has been made..
Thank you for the BTS and great commercial! Very interesting to see you work! Would it be possible for you to include to photos you take with your phone when figuring out angles and focal lengths as well? 😇 Would be fun to see what your first idea is and how it chamges from comments etc 😊
Thank you for these videos man. So enjoyable to just put on and watch while I edit. Keep this ish up, my guy. Also, its so crazy how much goes into just a 30sec spot.
Thanks for the BTS Carlo, great to see you working and communicating with the team ! Joking but hey commercial without clients/agency input/comments feels like cheating 😛
this was amazing! thanks Carlo. Would be awsome if you could mention the gearlist and mainly, if you could tell what focal lengths you used to capture each scene. Thank you again for your hard work!
Hey Gian, keep it coming because I like to see the hard work you and the crew put in and with a great end result! Nice to taste the vibe on a set and watch how you get things done. Lighting, camera etc. Great value to me. Thanx
great beachvibes, love the pastel´ish vintagelook you were going for. good stuff here, best channel when it comes to practical work. thats an instasub if i ever did one
Nice efforts, and a looooong day no doubt. CBB's from my POV and that newer folk might not pickup on (or even care haha) - I'm sure this was a lower budget one for you bud given quite a few deets that came across in the BTS, but mate that pack shot at the end is killing me, was it killing you too? Surely the client / production designer would've kept aside 1-2 pristine boxes without crappy folds on the edges for that final pack shot. It could be cleaned up in post without crazy effort given it's a static, but is there very slight fire flicker on it as well - then it obviously becomes harder and prob not worth it considering the likely budget and / or distro of the final video. Also wasn't a fan of that 3rd shot that crossed the line, jumped out because of it, and was not so flattering to the hero girl either, but hey I'm definitely no oil painting (haha) and it works well enough, just stood out. Also not a fan of the 4th shot (MCU) - far too heavy on the filtration or too much blooming / too shallow DOF for me. Dig the coverage after that point, esp for me the profile wide where the two guys walk in past the girls walking out and you catch the light on the face and the white eyes and the fresh look of the second girl's face as they wipe past her just before the cut - nice cut there too. I also like the coverage and light you managed to get on the faces in the car when driving, that was a good win especially when shooting from inside the car with your rig - would be good to mention that you'd likely changed the sides of the road you had them drive on in relation to the sun position so you could get the right light on each person sitting opposite from each other in the car. They looked fresh and vibrant as they should for the brand. Shots at the beach do their job. A few in there I thing where the can branding could've been positioned a little better (never always have to be perfect as feels too staged right, but there's a few spots that CBB in a perfect world IF you had the greater time / budget ;-) ). It's a shame the cans were out of focus when the two guys cheers their cans near the end - I get it was probably decided to showcase the fun / friendship / good times displayed on the hero guy's faces over just another branded pack shot - it's a 50/50 call right, and I like you went for the hero faces / good times shot over prioritising the cans. As an alt of course it might've been nice to include a tight shot for the clink of the cans with this nice mid 2 shot - but hey dude, like I say that shot is really nice and it works without feeling too heavy handed on the branding, PLUS of course it's all easy to pick apart these and make mention of CBBs in hindsight / not being on the shoot and understanding your constraints on the day etc ;-). I get it. Just thought the feedback might be helpful for some instead of just fanboy commentary. Mate, nice job as always :-)
Really great vid man! It would be so nice to hear some words from you during bts. Some insights on the lighting setups, camera movement etc. Really interested in your decision making,
Damn bro! Great video, love this long format series, and you looking swol af in that thumbnail. Must be those heavy camera rigs you been juicing with these days!
Excellent bts and really nice work everyone! Question on the full spot: The first shot shows the product graphics, but there's no time to really focus on what it is. Then at the fridge, you basically don't show the product at all. Next visible shot is in the car, but that's super short, too. At the bonfire more focus on the product and then we get the hero shot with packaging and can at the end. Was it a conscious decision to not really push the product before the end or what are the thoughts behind this?
@@ENERGYSTUDIOSTV RUclips media creator community is in general a very positive one, which is fantastic. However, there is a tendency to idolize and take things in at a face value, which turns the discussion to platitudes. Only a small percentage of the community is shooting anything close to what Gian is shooting so it's easy to see the positives on the surface. Going deeper requires professional experience. I do want to comment on a potential risk with Gian Carlos's role choice as a Executive Producer + DOP (especially working in these "for friends" productions): Producers have a disproportionate amount of power in a production. If the client is fairly inexperienced (in this case) in product marketing, the producer might push for an ad that is not optimized to show the product in the best and most efficient way possible. Sometimes artistic integrity has to give way to cold calculative framing and video structure.
@@KaarloMedia We also do stuff for friends, but we are super strict as we do everything in the Brand or the products best interést reguardeless of the friendship. We even have done stuff for family members to the point where we will tell them: we either do it with all the professional paths to render a succsesful campaign or you are free to go to someone else because we will not feel comfortable spending your hard earned money on personal creative paths of ideas that you think are "Cool" but that we as professionals know they will not work. Wether its friends, family or big Brand clients, we dont mess around, we are down to earth straight up because its money and peoples time and efforts we are talking about. We want the best for the client and the Brand. Im sure Gian as well, but he has to see tons of ads and forms of storytelling if he wants to continúe being dp, exec producer. Thats what we do as such. With all the resources he was able to produce, the result should not look like a spec commercial shot on a Canon D6, he has a Sony Venice!!! . His friend (Copa) needs to hire a professional agency to oversee such details as the huge Corona sign, heck, If I was the production designer I would have talen that Corona thing down, for the sake of my client (Gian) instead Corona piggybacked on someone elses dime and are laughing about it! There were way too many resources for what the final product turned out to be. I would advise Gian: now that you have a Venice, take some lighting courses and practice at home, practice, practice, practice, practice does makes perfect. Or at the very least, hire a real Gaffer who is exerienced in product shot phptography. Not student film friends. Is an ad we are talking about! One last thing: equipment is nothing without great creativity and technique. Wether you shoot on an iPhone or a Venice, technique is the key.
AHAHa man I'm so happy I never had a camera rolling on me while trying to slide the cam on its hi-hat plate up the ladder, this freaking tension when someone is watching and it won't fucking slide ! Did you also grade this ad? Would love to see a breakdown of this! Awesome job!
for me it's the fact that your BTS videos are long-form and detailed. You can literally see the entire thought process and the 'construction' from start to finish. Thank you for being selfless with your knowledge.
The best 👌
this series has already become my one of my favourites in the filmmaking sphere on RUclips :)
Glad you enjoy it
Had a blast directing this man, learning so much as we go it’s great. Thanks for another great opportunity
Killed it
Sliding the camera onto the dovetail on top of a ladder is a wild move when there is literally a quick release plate right below it.
Gian Carlo, you might not know this but you are really impacting some of us here with your knowledge through this thorough BTS. Keep it up bro!
I actually was 2nd AC for a movie that Nathan Airey was gaffing! It's such a small thing but to watch my favorite filmmaking series and to see someone I worked with closely on it makes me feel like I am on the right path. Even when all the imposter syndrome kicks in. I can't wait for the next video!
Amazing, he’s great!
It was great working with you brother. I had a ton of fun doing the sound for this one.
Loved having you man!
I don't remember when I left a comment on youtube, but I want appreciate your work because this is a very valuable online content. Thanks ;)
Thanks
your BTS videographer did a great job finding the story of the process. very immersive and insightful!
Another great BTS video. As others have said, I love the detail and depth of your BTS videos. You really get across all the hard work and collaboration that goes into a commercial shoot. The spot itself looked fantastic. Loved the inclusion of Super 8 footage. Great work.
Thanks!
This was a very fun one Carlo. Thanks for having me on
This kind of content shouldn’t be free, but Im beyond grateful and excited that i get to watch it.
Thanks Carlos!
This is the first of many... new channel unlocked !!! respect my friend!!!
The lighting in the Jeep / liquor store scene was amazing
As always, meat and potatoes BTS. Showing how work gets done. Thank you for the regular access to tools, talent and process.
You bet!
Towson University EMF folks be everywhere. Literally every set I’ve worked on has at least one person from TU!
Thank you to let us be "part" orf the production.👍
Watching you working on your new Venice makes me so proud of you Gian Carlo, because you were scared when you bought it. Congratulations! I work hard to do things like this one day, I never stop learning from your channel, thank you very much for the content:)
I appreciate that
Wow, that was great. It was great to see all the behind-the-scenes and just to see how you guys did everything. Good job good job yeah I would be proud of that too.
Thanks for sharing all of this information; this was really helpful. The final commercial turned out really nice too!
Thanks for sharing. Would love to see more of these long-form BTS!
It's healing and motivating to watch other productions at work. Thank you for this one Carlo
This is some of the best content for filmmakers on YT! Love the in-depth BTS and how you explain things, and the wrap-up at the end about how things don't always go as planned. Can't wait for the next one!
This was so cool to watch. BTS like this is priceless.
Great work. Great example of the controlled chaos of a set.
8:50 classic art department epic convo/panic/problem solving about something that doesn't end up mattering. my life in art dept.
this is the best content someone could bring to youtube. The amount of knowledge anyone can take from these type of videos is insane. Keep it up. Many thanks!
I appreciate that!
Excellent! Much appreciated and love the BTS… keep going!
I saw u at the premier and was wondering why you looked so familiar 😭 I watch ur channel. Great stuff in the film. You guys made magic.
MORE CONTENT FROM YOU!!! seriously love it so much
Great final product that, Gian Carlo. Thanks for the very interesting and useful BTS.
Another banger Carlo!! You asked in the early segment of the video if you did a decent job wearing all those hats. I believe you did. You handled all those roles with confidence. Managing the crew, lunch time, location time, company move, all while getting the shots you need as a DP. You were even directing at one point haha. Truly very impressive and inspiring.
Your latest video is absolutely fantastic! Thank you so much for sharing- I know it is a lot of hard work to not only shoot the commercial but to also turn around and do a BTS as well.
This ad came out amazing great work. I was a little nervous about the car stuff in the BTS But you boss it out. Great stuff.
Thanks so much for this! what a great team and I love when the client is so open-minded, mine would never approve a location if they see other brands in the shot and I've worked with a big-name beer company.
100% - soo true. That one of the obvious signs it's not a higher budget commercial, as a lot of the staging, signage, brand products / SKUs, blocking etc would've been approved and setup prior to the shoot day, and not so much off the hip on the actual day - because those are the things than can delay a shoot if you're trying to gain approval from someone higher that's perhaps off-site as opposed to the rep / brand manager that's often on-site. You gotta do your best to identify ANY of those kind of issues well ahead of the shoot day, for the bigger players that HEAVILY curate.
Pretty sure I held my breath the whole time you were mounting the cam up on that ladder. Glad when you breathed a sigh of relief so i could breath too haha
Keep making these BTS! really valuable for us aspiring cinematographers
Super grateful for you Carlo, this is definitely valuable for us young aspiring cinematographers.
Much love from SA :)
I really love this kind of video of yours, make more of these I enjoyed every second
This was fantastic! Thank you for sharing!
That 32:03 "GUYS QUIET ON SET" shout made me feel like I'm really on the set. Had me laughing!! 😂
I actually stood up and gave an applause .I learned a lot from this video. hopefully it will help me out on my production
This is amazing, thanks man! Love the 32:04 quiet on set!
Very cool, I really enjoy the process and the final product and how it's cut!
Hey Gian....its me again....Thanks buddy.....I do photography and some video...but I dig these. Hope you are well man.
Very good! I watched it all. Keep going!
Spot was crazy! Thanks for the bts insight.
Gian you are GOATED for the BTS as I personally love seeing behind the scenes so it's easier for me to imagine myself on a set so I'm locked in oce that day comes! Much love and keep going !!
Thank you
@@carlostigs Never a problem!
My favorite series on RUclips right now :)
Thanks!
Learning something from every one of these videos. Right now for the agency I work at I wear director, producer, dp, gaffer... all the hats. haha. Really looking forward to the pre-production video. Casting and location scouting and booking are going to be huge lessons for me.
Keep up the great work man!
Stay tuned for next week, I talk about a ton of production stuff
Thanks bro I’m learning so much from you, Danny, and matty 🎥
Fire commercial and hand held shots loved the use of the super 8 as well cheers
this is very informational, considering a lot happened in the bts in comparison to the final output shows how really a great and on spot commercial has been made..
Very fun shoot. Thanks for having me bro
Thank you air
Grande Gian Carlo!! saludos desde Argentina, excelente tu contenido de gran aprendizaje
Thank you for this bro!!!! Go higheeer!! 🎉
Thank you for the BTS and great commercial! Very interesting to see you work! Would it be possible for you to include to photos you take with your phone when figuring out angles and focal lengths as well? 😇 Would be fun to see what your first idea is and how it chamges from comments etc 😊
Thank you for these videos man. So enjoyable to just put on and watch while I edit. Keep this ish up, my guy. Also, its so crazy how much goes into just a 30sec spot.
Just came across your channel. Man this is inspiring. Thank you.
mahalo gian really man, thank you.
sup Carlo. please keep sharing such amazing content. keep going my guy
Thanks!
This was dope to watch from start to finish. So much work for such a short commercial but it comes with the line of work. So much props.
You’ll hit a 100.000 subs in no time! Well deserved!👊😎
Thanks for the BTS Carlo, great to see you working and communicating with the team !
Joking but hey commercial without clients/agency input/comments feels like cheating 😛
this was amazing! thanks Carlo. Would be awsome if you could mention the gearlist and mainly, if you could tell what focal lengths you used to capture each scene.
Thank you again for your hard work!
Looks like a lot of fun! loving the content you have been putting out
Hey Gian, keep it coming because I like to see the hard work you and the crew put in and with a great end result! Nice to taste the vibe on a set and watch how you get things done. Lighting, camera etc. Great value to me. Thanx
excellent work, congratulations,😮 hey from Dominican Republic 🇩🇴
Learned & was entertained. Thanks for sharing.INSPIRING!
Awesome video ! Behind the scenes are always entertaining and informative.
end result turned out incredible man, smashing it bro🔥
great beachvibes, love the pastel´ish vintagelook you were going for. good stuff here, best channel when it comes to practical work. thats an instasub if i ever did one
Loving the content!! This is something I’ve always wanted to be apart of
Another impressive piece of filmmaking ! I'm addicted to your BTS and fan of your aesthetic. Thank you Carlo ! Never stop.
Amazing work, thanks for sharing 👍🏾
Learned a lot from watching this BTS! Very informative.
love the behind the scenes!!! ❤️
Thanks!
Nice efforts, and a looooong day no doubt.
CBB's from my POV and that newer folk might not pickup on (or even care haha) - I'm sure this was a lower budget one for you bud given quite a few deets that came across in the BTS, but mate that pack shot at the end is killing me, was it killing you too? Surely the client / production designer would've kept aside 1-2 pristine boxes without crappy folds on the edges for that final pack shot. It could be cleaned up in post without crazy effort given it's a static, but is there very slight fire flicker on it as well - then it obviously becomes harder and prob not worth it considering the likely budget and / or distro of the final video. Also wasn't a fan of that 3rd shot that crossed the line, jumped out because of it, and was not so flattering to the hero girl either, but hey I'm definitely no oil painting (haha) and it works well enough, just stood out. Also not a fan of the 4th shot (MCU) - far too heavy on the filtration or too much blooming / too shallow DOF for me.
Dig the coverage after that point, esp for me the profile wide where the two guys walk in past the girls walking out and you catch the light on the face and the white eyes and the fresh look of the second girl's face as they wipe past her just before the cut - nice cut there too. I also like the coverage and light you managed to get on the faces in the car when driving, that was a good win especially when shooting from inside the car with your rig - would be good to mention that you'd likely changed the sides of the road you had them drive on in relation to the sun position so you could get the right light on each person sitting opposite from each other in the car. They looked fresh and vibrant as they should for the brand. Shots at the beach do their job. A few in there I thing where the can branding could've been positioned a little better (never always have to be perfect as feels too staged right, but there's a few spots that CBB in a perfect world IF you had the greater time / budget ;-) ). It's a shame the cans were out of focus when the two guys cheers their cans near the end - I get it was probably decided to showcase the fun / friendship / good times displayed on the hero guy's faces over just another branded pack shot - it's a 50/50 call right, and I like you went for the hero faces / good times shot over prioritising the cans. As an alt of course it might've been nice to include a tight shot for the clink of the cans with this nice mid 2 shot - but hey dude, like I say that shot is really nice and it works without feeling too heavy handed on the branding, PLUS of course it's all easy to pick apart these and make mention of CBBs in hindsight / not being on the shoot and understanding your constraints on the day etc ;-). I get it. Just thought the feedback might be helpful for some instead of just fanboy commentary.
Mate, nice job as always :-)
Constructive criticism is always valuable.
Awesome work. As a follow-up part 2 to this video would be cool to see an editing breakdown of this ❤
Plan on doing a breakdown of how we made this!
Solid bts. Great content
Awesome behind the scenes! Thank you
Thanks!
Love your work, thanks for sharing!
Awesomeeeeeeee !!! 😍😍😍😍😍😍🤌🤌👍👍👍
Really great vid man! It would be so nice to hear some words from you during bts. Some insights on the lighting setups, camera movement etc. Really interested in your decision making,
this was so incredible to see
Nice final product!!!
Thanks for sharing Gian.
that was amazing
thank you!
Holy hell dude the amount of thought you all put into each shot is nuts haha woow
Hahaha very true
Damn bro! Great video, love this long format series, and you looking swol af in that thumbnail. Must be those heavy camera rigs you been juicing with these days!
Hahahahah thanks!
amazing dude great work!!
Amazing BTS!!! 😎
You bring out the best in other people
Excellent bts and really nice work everyone!
Question on the full spot: The first shot shows the product graphics, but there's no time to really focus on what it is. Then at the fridge, you basically don't show the product at all. Next visible shot is in the car, but that's super short, too. At the bonfire more focus on the product and then we get the hero shot with packaging and can at the end.
Was it a conscious decision to not really push the product before the end or what are the thoughts behind this?
Finally some constructive criticism. Everyone else for reasons I dont get, praise this spot when it has serious product shot issues.
@@ENERGYSTUDIOSTV RUclips media creator community is in general a very positive one, which is fantastic. However, there is a tendency to idolize and take things in at a face value, which turns the discussion to platitudes.
Only a small percentage of the community is shooting anything close to what Gian is shooting so it's easy to see the positives on the surface. Going deeper requires professional experience.
I do want to comment on a potential risk with Gian Carlos's role choice as a Executive Producer + DOP (especially working in these "for friends" productions): Producers have a disproportionate amount of power in a production. If the client is fairly inexperienced (in this case) in product marketing, the producer might push for an ad that is not optimized to show the product in the best and most efficient way possible. Sometimes artistic integrity has to give way to cold calculative framing and video structure.
@@KaarloMedia We also do stuff for friends, but we are super strict as we do everything in the Brand or the products best interést reguardeless of the friendship. We even have done stuff for family members to the point where we will tell them: we either do it with all the professional paths to render a succsesful campaign or you are free to go to someone else because we will not feel comfortable spending your hard earned money on personal creative paths of ideas that you think are "Cool" but that we as professionals know they will not work. Wether its friends, family or big Brand clients, we dont mess around, we are down to earth straight up because its money and peoples time and efforts we are talking about. We want the best for the client and the Brand. Im sure Gian as well, but he has to see tons of ads and forms of storytelling if he wants to continúe being dp, exec producer. Thats what we do as such. With all the resources he was able to produce, the result should not look like a spec commercial shot on a Canon D6, he has a Sony Venice!!! . His friend (Copa) needs to hire a professional agency to oversee such details as the huge Corona sign, heck, If I was the production designer I would have talen that Corona thing down, for the sake of my client (Gian) instead Corona piggybacked on someone elses dime and are laughing about it! There were way too many resources for what the final product turned out to be. I would advise Gian: now that you have a Venice, take some lighting courses and practice at home, practice, practice, practice, practice does makes perfect. Or at the very least, hire a real Gaffer who is exerienced in product shot phptography. Not student film friends. Is an ad we are talking about! One last thing: equipment is nothing without great creativity and technique. Wether you shoot on an iPhone or a Venice, technique is the key.
I realy love your bts, keep the good work Carlo 👏
Thank you!
Love the Prod dezzy on this one. She's on it.
I love the imagines, but the editing story line could be stronger
Great job bro!!! Looked spicy :)
Thank ya!
AHAHa man I'm so happy I never had a camera rolling on me while trying to slide the cam on its hi-hat plate up the ladder, this freaking tension when someone is watching and it won't fucking slide !
Did you also grade this ad? Would love to see a breakdown of this!
Awesome job!
26:26 Street signs I can't believe it 🤣🤣🤣🤣🤣🤣