Coca Cola - Masterpiece - Making of
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- Опубликовано: 28 янв 2025
- electrictheatr...
Here's how a team effort can also become a Masterpiece, AI included...
Honored to have been a part of it as I had the chance to work a bit on this commercial for some previz and animation.
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Ecco come un lavoro di squadra puo' diventare anche un Masterpiece, AI inclusa...
Onorato di averne fatto parte dato che ho avuto la possibilità di lavorare un po' su questo spot per alcune previsualizzazioni e animazioni.
Brand: Coca-Cola
Creative Agency: Blitzworks
Released: March 2023
Category: TV Advert
Cast & Crew: Academy Films
Production Company: Henry Scholfield
Director: Michael Faust
Global Chief Commercial Officer: Ajab Samrai
Global Ceo: Marcus Brown
Global Chief Commercial Officer: Michael Faust
Project Manager: Bryan Obonyo
Joint Global Chief Creative Officer: Ben Todd
Director of Photography: Ellie Johnson
Editor: Mark Connell
Production Designer: Radioaktive Film
VFX by ELECTRIC THEATRE COLLECTIVE
Colourist: Luke Morrison
2D DESIGN & ANIMATION :Electric Studios
AGENCY: Heads Up Production
PRODUCTION COMPANY : Academy Films
Director: Henry Scholfield
EP: Simon Cooper
Producer: Ash Lockmun
DOP: Ben Todd
LOCAL SERVICE PRODUCTION COMPANY
RADIOAKTIVE SHELTER, TBILISI, GEORGIA
EDITORIAL: TenThree
Editor: Ellie Johnson
SOUND: Yessian Music
VFX by ELECTRIC THEATRE COLLECTIVE
Colourist: Luke Morrison
2D DESIGN & ANIMATION
Electric Studios
AGENCY
Heads Up Production
CREATIVE AGENCY
Blitzworks
Joint Global Chief Creative Officer: Ajab Samrai
Global Ceo: Marcus Brown
Global Chief Commercial Officer: Michael Faust
Project Manager: Bryan Obonyo
PRODUCTION COMPANY
Academy Films
Director: Henry Scholfield
EP: Simon Cooper
Producer: Ash Lockmun
DOP: Ben Todd
LOCAL SERVICE PRODUCTION COMPANY
RADIOAKTIVE SHELTER, TBILISI, GEORGIA
EDITORIAL
TenThree
Editor: Ellie Johnson
SOUND
Yessian Music
#cocacola #cocacolamasterpiece #makingof #3d #animation #spot #pubblicità #adv #vfx #makingof #ai #IA
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
So glad you shared this. People kept thinking it was all AI not realizing how much human talent and work was put into this.
Never understood where people got the idea it's all AI made. Just people spreading false as facts
@@Zorklis ai will replace those brain 😆😆
Anyone how thinks the hole commercial was done by ai deserves to get replaced.
It's a tool - humans operate.
@@Zorklis Mainly people who are incredibly clueless about the process I assume, and who have no idea what AI can and can't currently do, mindblowing to me that there are people out there who literally think someone pressed a button and AI made this lmao
@@PunxTV123 "replace those brain"? With your level of "intellect" I'm sure you for one are rooting for the day.
coca cola could be a poison but the work of the artists behind this piece is impressive.
its investments like these that make a lot of people forget it's poison.
Make poison look good 😊
@@JoeBissell I like being poisoned
is poison*
Everything is poisonous if consumed higher than enough dose
Great example of what AI should be used for, not to replace artistry and craft... Congrats to all the team who worked on this !
No words to explain how fantastic this is!! Amzzing concept and wonderful execution! Gives a real meaning to existence of 'VFX'!
Wow, there's a lot to take in here, and I gotta say, it's awesome to see just how much effort goes into a few seconds of footage. Keep up the great work!
I'm speechless! I've been doing VFX for over 10 years, and videos like this still spark so much excitement and inspiration in me. Thank you for sharing it, Gianluca. A true masterpiece 🪄
Incredible bteakdown
I think this is a very good video to show to people that think that AI will replace humans. This is actual art made with AI, by humans. AI is a tool, not a complete workflow. We have some bits of AI here and there, but not the whole thing as many people think.
It’s definitely an example of AI being used in the ways that it works best. The other AI ads prove that those models are not good at directing.
this commercial is truly a masterpiece
maybe the coolest and most satisfying Advertisement I have ever seen. absolutely wonderful and masterfully executed. Well done, everyone who worked on this
This was such a surreal add and it really was so well executed i mean i have bo words to describe...truly loved it💕 u really are an inspiration
Great work, always nice to see how stuff is made, look like a cool process
One of The most creative ads well done
wow 👏
This is one of the craziest commercial I've seen. It's my favorite now
Definitely a Masterpiece, congrats!
Nice video. 👍 💕 Thanks.
God bless you sir.
OMG, this is just amazing! I don't understand how such a thing can be invented at all! Those people who create such masterpieces, they are just super men and women! Thank you so much for this masterpiece! I've already reviewed it five hundred times)
Best advertisement video ever made
i love it
Absolutely a masterpiece of art in itself. I never even seen the commercial but a work well done!
This is the coolest thing i have seen all year
High end Combination of CG and Shoot. Hats off Team.🤩
The making of is even better than the advertising
So it's not 💯 AI generated
Of course not. The AI is still not advanced enough
Yea... What they do is just add even if it is a second or a frame of Ai content.. then they ai goons fly with the whole ai buzz... almost like theyvdid with mandalorian.. they some scenes with Volume and then they took all over media screaming like it was 100% Led volume
@@charliegabs indeed, it's not that far off though, technology's pace isn't linear but exponential
@@joannot6706 when ai will be so advanced i wanna make a commercial about half life 3 release
@@zussman_ At some point you could just release the entire game yourself with AI with your own specifications and preferences.
With NPC that you can have real time conversations with (it's already a thing) and crazy good graphics, you could even have it in VR if that's what floats your boat.
outstanding work..cheers with coca cola
This is absolutely magical :)
This ad was mysterious to me more then Coca-Cola recipe
That was amazing! As well as showcasing the epic special effects that we have today it's showcasing the foundations and history of our art and culture as we know it today.
VFX combined with AI either way definitely the coolest coke commercial I've seen
This just gave me the Chills!!! It was Spectacular!!!👏👏👏👏👌✨️👌😍👍😍
And people thought they "just" used AI to create this. Yet it's hard work and world class vfx.
It's crazy how most of us thought it was all done by ai when really it wasade by people which is fascinating
This is masterpiece for sure! When ai could make such a things, i could eat my hat😂😂
I remember seeing this at the movies and being completely shocked by the quality! Amazing!!!
this commercial is the best that I have seen in the year
really happy to see that AI was used just for marketing purposes
Well AI was used in the compositing stage to give a painterly look on the raft scene, but it's used as a filter after practical shooting, 3D renders, compositing, and after that more to compositing to put together different versions and some non AI assets, not to generate a finished image, all of the other painted styles were achieved with procedural generation, advanced too shading, and at some point I feel like this is human painting + EbSynth
@@Tyrunz yes, it was just like a instagram filter, and everywhere its saying that was mostly AI. People now compliment things just because they think was made by robots
@@DanielTGC Yeah I've seen a lot of repost calling it fully AI generated too, made me laugh ...
Incredible
Amazing! Interesting how they built the set to the museum inside a gymnasium!
Amazing work
for such a fast-paced piece, the amount of detailed work and effort is immensurable!
Wow amazing such visuals are so amazing and mindblowingly colorful.Advertisements like this have everyone's attention.Its truly different concept of the advertisement,such a super one coco cola👍.
no words
WHOA!!! That was an awesome project to work on.
Really inspiring! Amazing work done by team
masterpice!! thats amazing!!
amazing work..
fantastic work yall!
Seriously incredible and rlly fun as well
woah. i figured that out! exactly how much Ai couldve been used. brilliant
Greaaaaat !!! Remembers me first time in 2001 I`ve opened an large PSD file! 🤩
Amazing work 😍
A masterpiece indeed, a whole movie experience in one ad!
Thank you for sharing and congrats to the whole team for making this inspiring piece
wonderful masterpiece!
incorporating the scream into this is both amazing and horrifying. it represents internal existential crisis, anxiety and dissastisfaction, however here its moulded into "amazement at this brown sugar carbonated liquid"
i feel like the scream is a microcosm of the whole ad, intentional, emotional, human art distilled into a commercial for brown sugar water, even with the obvious and cartoonish discrepancy between pure horror and anguish, and a wholly artificial enthusiasm for a worthless product. All these very high quality models, vfx shots, and animations made by talented artists just to be a piece of marketing for a massive corporation... its very existentially dreadful.
An incredible amount of work and talent went behind this and the only name you even get from this is a well established brand of cheap high fructose corn syrup.
Wow, amazingly well done, congrats to everyone involved!!
Its good to see the making because some people thought its AI generated
Great work !!!
...tolle Arbeit!
Espectacular maravilloso súper creativos y la música da el resplandor de Acxion
Wow... Definitely a masterpiece in every way. Congratulations to you and your team for this masterpiece! I will now go and grab a coke in your honor 😉
This is God level.
On facebook said it was made by IA, thanks for share
Capolavoro, mai avuto i brividi per uno spot televisivo, questo è stato il primo
Wow
Amazing!
Wow, the AI generated a behind the scenes process of its generated commercial!😮
It is so amazing video
Awsome Hard Work
VFX artists react would love this
Clients be showing this as a reference to freelance artists and asking if they can deliver similar quality in 3 days 🤦♂🤦♂
Almost makes me want to buy this poison drink just to have them keep making incredible commercials like this one
to call this fully ai generated as some people say has to be a fucking crime
Good 👍 job
A real masterpiece!
This is brilliant 👏
wooooow
so what is AI in specific? I would assume it is stable diffusion because 1. it's one of the only that allow you to have this much level of control in img2img 2. the small flickering between frames shows it is not something like Gen-1 (I mean, imagine doing with gen-1 that only allows you to create 5 seconds clips). So my verdict: Stable Diffusion. It is very nice to see it being used, but as always, there was too much hype it being AI generated, since its just a very tiny piece of the whole great workflow.
i think there is no AI used in this i guess
@@auteur8188 at the beginning one of the passes says AI
it might be EB synth to give off a oil painted look.
I think ai is use to stylize some things, sure is stable diffusion
All of the very human looking characters in the paintings, like the sailors, the woman in the jungle, etc, those were all AI img2img (real video footage and given a painterly style with AI, SD fo sho)
❤❤❤❤❤❤
Now someone edit coke out of the picture and its a masterpiece
Coca cola genial 😊😊😊
Lavoro assurdo, minghie!!
beautiful work of human artist
Its opest 🔥😍
I saw this on Instagram a bit ago and I'm fascinated by the INCREDIBLE use of Ai, and the insane coordination/execution of the idea.
Well done!
Awesome!
you cant bring drinks into a museum! 😁
Monsters,Alucination,Vertigo with music&sound of Danger : Is that what is supposed to mean CC. ? The tumb of "an instant of relax and pleasent"
Insane !
wov i though some scene made with ai but, i was wrong Beautiful!
The music is a mix of Spider-Man and Harry potter vibe x)
We call it visual effects, 3D, Animation and Chroma Key, since a loooong time. Oh, yes, usually it goes much better when used for original ideas - not the case here, when we just watch a bunch of repeated silly things since the Nike commercials from the end of the 80’s. Plus the tons of tv commercials for Samsung, Pepsi, Adidas, Mobile Phone companies, and on and on and on and on.
The technique amazes me. But if we let technique be everything, we will have gone astray.
even the how to is insane
imagine have to explain all of these ideas to the client
wow that is actually crazy.. must have taken long
I saw it on instagram and it posted like this " coca cola used AI to create new Ad" 😑
damn 🔥
This will always be the "Jibaro" effect for me.
cool