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- Просмотров 145 595
Planet Brooklyn Academy
США
Добавлен 13 фев 2012
Planet Brooklyn Academy clothing company is more than just a brand. Established in 1997 we were founded to represent the heart and soul of the most famous place known around the world, Brooklyn. Much like any institution of higher education its the student body that makes it the place it is. You, the viewers are the student body of our brand and we intend to educate, entertain and elevate you all.
We are the heart and soul of the city, the Peoples Republic, the planet, BROOKLYN.
BRAND CONSULTATIONS NOW AVAILABLE. robnorman.setmore.com
We are the heart and soul of the city, the Peoples Republic, the planet, BROOKLYN.
BRAND CONSULTATIONS NOW AVAILABLE. robnorman.setmore.com
4 Reasons Why Your Clothing Brand Won't Last.
BOOK OUT NOW!
"Making The Brand: The business of starting a clothing line from the ground up"
tinyurl.com/yx898r23
There are so many new brands coming on the scene everyday. But the question is how many of them will actually survive as long as some of the brands we've come to know and love over the years. Many of these new brands won't make it past 5 years. Lets discuss why.
EP.46 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping you to go from clothing line to clothing brand.
Thumbnail photography by: Leonardo Toshiro Okubo
For Consultation Appointment: bit.ly/3JLyUZm
Be sure to ch...
"Making The Brand: The business of starting a clothing line from the ground up"
tinyurl.com/yx898r23
There are so many new brands coming on the scene everyday. But the question is how many of them will actually survive as long as some of the brands we've come to know and love over the years. Many of these new brands won't make it past 5 years. Lets discuss why.
EP.46 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping you to go from clothing line to clothing brand.
Thumbnail photography by: Leonardo Toshiro Okubo
For Consultation Appointment: bit.ly/3JLyUZm
Be sure to ch...
Просмотров: 636
Видео
Making Ralph Lauren Money With Your Own Clothing Brand
Просмотров 5683 месяца назад
BOOK OUT NOW! "Making The Brand: The business of starting a clothing line from the ground up" tinyurl.com/yx898r23 Every designers goal is to have a successful clothing brand and make some money in the process. But what most don't know is that you could be making that big fashion brand money with your line, and its actually pretty simple to get into. EP.45 Making The Brand (MTB) is a video seri...
How Streetwear Saved The luxury Fashion Market
Просмотров 3833 месяца назад
BOOK OUT NOW! "Making The Brand: The business of starting a clothing line from the ground up" tinyurl.com/yx898r23 For decades the luxury fashion market has turned its nose up at the then urban and streetwear market. But when the threat of loosing their prominence begins becoming a reality some grudges have to be buried. EP.44 Making The Brand (MTB) is a video series explaining how to properly ...
Fear of God is a Diabolical Clothing Brand
Просмотров 7 тыс.4 месяца назад
BOOK OUT NOW! "Making The Brand: The business of starting a clothing line from the ground up" tinyurl.com/yx898r23 Jerry Lorenzo has created something with his brand that the rest of use didn't even realize he was doing. It takes a extremely clever, methodical individual to pull off what he did. EP.43 Making The Brand (MTB) is a video series explaining how to properly start a clothing business ...
Why Starting a Streetwear Brand Isn't Your Best Move
Просмотров 1,9 тыс.4 месяца назад
BOOK OUT NOW! "Making The Brand: The business of starting a clothing line from the ground up" tinyurl.com/yx898r23 The streetwear market is so over saturated. Everyday there's more and more brands popping up. But, did you know there is a whole other market which is similar to streetwear with much less competition? Once you realize what market this is maybe you'll start thinking about swimming i...
With or Without Money, Can You Start A Clothing Brand?
Просмотров 3754 месяца назад
BOOK OUT NOW! "Making The Brand: The business of starting a clothing line from the ground up" tinyurl.com/yx898r23 Some people are fortunate enough to have money when starting a clothing line, while others are not. The question is do you really need money to get things started? EP.41 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to pr...
There's A Problem With Womens Streetwear
Просмотров 6544 месяца назад
BOOK OUT NOW! "Making The Brand: The business of starting a clothing line from the ground up" tinyurl.com/yx898r23 The streetwear market is very vast with brands. Everyday a new one appears. But have you notice something? Most of these brands are male or unisex. Where are all the women brands? Hummmm... EP.40 Making The Brand (MTB) is a video series explaining how to properly start a clothing b...
Your Streetwear Brand Sucks! And Here's Why.
Просмотров 7604 месяца назад
There's so many streetwear brands out there. Most of them won't survive past 5 yrs. For some its just a cash grab, for other's they genuinely are trying to be an official brand. So what is it that makes them suck? Lets discuss. EP.39 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping...
Help Me To Help You Grow Your Streetwear Clothing Brand.
Просмотров 3865 месяцев назад
In this special video edition I reflect on why I started this youtube channel, and how I want to help others with their brands aside from just with these videos. I want to be able to help (mentor) individuals who don't have direct access to people like myself. But in order to make that happen there's one thing we need to do... Thumbnail photography by: iluha Zavaley BOOK OUT NOW! "Making The Br...
The Secret To Creating A Luxury Brand.
Просмотров 1,2 тыс.5 месяцев назад
The core secret to creating a luxury brand doesn't lie in the making of the product, although it is a key component. What it is though is something much more simpler. You'll love to learn this secret. EP.38 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping you to go from clothing li...
Take Pre-Orders / Have Stock Inventory: Which One Should You Do?
Просмотров 2715 месяцев назад
You're launching your brand, but you're not sure if you should incur inventory or do pre-order to get the money you need to produce the line. Which path is the best for you. Lets discuss. EP.37 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping you to go from clothing line to clothin...
The Streetwear Blueprint: Stussy, Union, Supreme. The Brands That created it.
Просмотров 5245 месяцев назад
There are essentially 3 brands, in my opinion who are the foundational pillars to the creation of streetwear. Stussy, Union & Supreme. But did you know they are all connected? Here's how... EP.36 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping you to go from clothing line to cloth...
BECOMING THE NEXT SUPREME. Is It Possible To Replicate The Template.
Просмотров 4896 месяцев назад
Supreme's success was built off its ability to create a hunger in their customers. One that caused their stores to have lines around the block and their products selling out. Th questions is, can that same strategy work today for your brand. EP.35 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inev...
YOU USE SOCIAL MEDIA WRONG When It Comes To Your Clothing Line.
Просмотров 2496 месяцев назад
Social Media today is the main way most companies promote their products. The problem is they are all using the platforms exactly the same way. If you want to stand out you have to do things differently. EP.34 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping you to go from clothing...
Your Fashion Line Failing Is Not A Failure.
Просмотров 1606 месяцев назад
There are so many people online telling you that your line can be just as successful as theirs if you just do what they did. Many will follow and many will not succeed. Those who don't, may feel like failures. I'm here to tell you failing is not the end, Its just the beginning to something better if you stick with it. EP.33 Making The Brand (MTB) is a video series explaining how to properly sta...
STOP! Do This Right Now With Your Brand In 2024
Просмотров 2826 месяцев назад
STOP! Do This Right Now With Your Brand In 2024
A.I. & Fashion Brand Building- An Evolution or Devolution In Creativity
Просмотров 569Год назад
A.I. & Fashion Brand Building- An Evolution or Devolution In Creativity
Mistakes I Made Starting My 1st Clothing Line.
Просмотров 944Год назад
Mistakes I Made Starting My 1st Clothing Line.
Brand Marketing Outside Of Social Media.
Просмотров 738Год назад
Brand Marketing Outside Of Social Media.
Knowing Your Target Market & Target Audience
Просмотров 542Год назад
Knowing Your Target Market & Target Audience
Creating A Clothing Line Outside Of The Trend.
Просмотров 2 тыс.Год назад
Creating A Clothing Line Outside Of The Trend.
No One Cares About The Clothing You Have In Your Line.
Просмотров 2,1 тыс.Год назад
No One Cares About The Clothing You Have In Your Line.
Starting A Clothing Line With No Money Or Product.
Просмотров 3,4 тыс.2 года назад
Starting A Clothing Line With No Money Or Product.
4 Streetwear Categories That Aren't Oversaturated .
Просмотров 4,4 тыс.2 года назад
4 Streetwear Categories That Aren't Oversaturated .
The Dragon Ball Template To Creating A Lasting Clothing Line.
Просмотров 1,4 тыс.2 года назад
The Dragon Ball Template To Creating A Lasting Clothing Line.
Should You Study Fashion Before Starting A Clothing Line?
Просмотров 1,8 тыс.3 года назад
Should You Study Fashion Before Starting A Clothing Line?
Stop Claiming You Are A Streetwear Brand.
Просмотров 7 тыс.3 года назад
Stop Claiming You Are A Streetwear Brand.
Inventory Versus Print On Demand. Which is best?
Просмотров 2,1 тыс.3 года назад
Inventory Versus Print On Demand. Which is best?
Thank you, this was very helpful.
My pleasure.
Coochie Gucci :D :D
The volume is way too low on your video Brother
You sure it isn't your volume? In editing the levels were all perfect. Also every device we played it on the volume is fine.
@@planetbrooklynacademy I work in audio (video games) your mix levels are fine my man,
@@KGBrAm Thank you fam.
I agree
This is the best video I have watched online
Thank you fam.
it's probably the best video for brief history of street fashion with hip-hop culture!!! thanks for share your knowledge!!!
Its my pleasure to be able share this info.
I'll for sure share this and would gladly pay for your consulting. Is your book available on Audible? Rooting for your 100k!!
Thank you for the support! The book will be on audible soon.
Thank you so much for sharing your valuable advice and content. Your insights have been incredibly helpful, and I truly appreciate your generosity and expertise
Essentials started as Fog which was a diffusion line that morphed into Essentials I have some of the early pieces
Thats what I said. I'm glad you recognized that and was a head of the hype.
Awesome advice, how would one get involved in this ? Emailing gaming companies?
The best way to get into this I would say by taping into Discords and promoting your designs there. Also target gamers on social media.
Ohh yes Discord is great. Thanks you for all your help. Keep up the great content
07:44 🤣🤣
goldmine
Thank you fam.
What kind of shirt is that though? where can I find it?
Which shirt are you referencing bro?
subbed, let's go 100k! 🚀
Thank you for the video
My pleasure. I appreciate you watching.
Really informative video I appreciate the knowledge and insight!
Its my pleasure to be able to share my knowledge with you. Thank you for your support.
uowwwww, amazing content,
Thank you fam. I'm glad you enjoyed.
Just got into the Mainline Fear of God and I am obsessed, was introduced through essentials but it’s now mainline or no line for me
❤❤❤
I would say Mike Amiri also created a Luxe brand from scratch in one generation
I would agree with you too. But FOG has definitely received the most light.
Thank God I came across this video! it was exactly what I needed.
I'm so glad this content can be of use to you.
Yes women are the biggest shoppers on the planet but they are also ruthlessly cheap.
A lot of the young youth that created these brands has no identity, but unfortunately, their generation will eventually phase out into a different direction
So helpful
I'm glad I can share this with you.
Great and helpful info. Thank you. Wish you were at FIT when i was there❤
Glad this could be helpful. When were you at FIT? I’ve been teaching there for the past 13 yrs. But this course I wrote just launched last spring.
@planetbrooklynacademy Thats awesome! I graduated in 96, worked briefly in fashion industry, ended up in corporate job in WallStreet, became a therapist and at this stage fulfilling a dream and opening a tiny boutique and gift store with my teen son...mostly for fun but with wisdom to have a strong foundation for success.
@@planetbrooklynacademy I look forward to reading your book.
@@csjohns173 We were at FIT The same time. I graduated in 94. Now licensing isn’t going to be easy to do if you haven’t established a brand or some sort of a name in the market. You have to have proof that what you have is viable to that market first.
@@csjohns173 I would love to know what you think about it after reading it.
Palm Angels was created in our lifetime too
You are 100% correct. But they are a very unusual brand because they kind of came out of nowhere. Many people on the East coast still aren’t aware of them.
Thanks bro appreciate it very honest
My pleasure.
I’m in Morocco 🇲🇦 trying to open up in tanger
How the street fashion scene there?
@@planetbrooklynacademy different cities and Morocco 🇲🇦 has it different flavors Tetouan were I’m currently at is more like VA back home slow country mountain 🏔️ side they stick more to the Islamic tradition wear Were Tangier is more Miami Beach vibe closer to Spain so more westernized so people seem to dress for the summer there a lot of Lacoste polo Nike there Casablanca is more Newyork on steroids over packed lots of money there if link up whit the right people it never sleeps !!! Bro there influence by everyone far close So Tangier is more fashion boutiques and westernized Casablanca is more faster pace in it’s crazy for it to be in Africa their advanced culture I been living here for 3 weeks now I noticed they don’t hate on you and they love westerners bro but you gotta watch the scams tho
@@planetbrooklynacademy also like to mention it don’t cost much to open a store over here not much yellow tape behind the scenes what I learned it’s sample as lease from one of the locals here of course whit paper work provided it’s there space there renting I give you more information as I go keep in touch
@@williewright2166 Thats really interesting. I'm going to have to do some research. So what type of store are you thinking of opening?
@@planetbrooklynacademy a boutique whit my own brand I might throw in some known brands along whit it Also in the madina section whit they call it they sale a lot of fake shit 💩 bro that name brand I have to much dignity to go there but if some one come over here whit dope gear for a dope price not only they will stand out but their get the tourist money 💰 to
This is honestly so real even 2 years later, it’s a matter of time before Streetwear is gone!
I don't think it'll be gone but it definitely will evolve into something else.
your videos are not SEO-friendly. you must do video SEO to get good results. SEO increases views, If you can increase the views, you will be able to advance your channel a lot. what is the benefit of making a video so hard? If views, likes, subscribers are not? So I say, first organize the channel nicely, SEO the videos and then release the videos, then you will get good results. This will benefit you a lot, you will be able to improve your channel with very little cost. Seo
Rob…….brou you are a GOLD MINE. I am sooooo glad I found your channel and I found your book on Amazon and planning on buying it. But check it, you talked woman’s wear, licensing I’m on it for real. I did research on it and it’s something I want to do, thing for me is I’m still starting up, and don’t have any spare funds to do anything. So how do I get the attention of licensing agent ? Great video! you have confirmed EVERYTHING I have read about and looked into and thought about.
Thank you fam for your support. I'm so glad you find my video a source of reference to help you. Even if you don't have money to start anything right away you should still work on developing your ideas as if you do. The licensing part is something that can be approached a few different ways. But thats stuff I can discuss in a consultation. I can only give up so much info for free. 😊
Making a brand! Thank you for the free game Sir
It is my pleasure. 💪
What if yzy and fog were to collab? Think it’ll be something great? Also, how to connect about a clothing brand. I’ve thought about it, got a few weird ideas but not sure how to get started.
Thats an interesting idea of those to collabing. But I don't think that would ever happen. Its like you would never see LV and Gucci do a collab.
Holy Godz in the building a better future towards educating the trouble youth and the youth in general our future sits in there hands
Its the only way brother.
Smart angle.
Thank you fam!
Back then our people didn't care about a message. If a celebrity or someone whose popular were it they did too. How many Black people knew the history of Ralph Lauren? maybe 0.01%. But they still wore it.
FACTS!
Would you be interested in being interviewed on our podcast?
What type of podcast is it?
@@planetbrooklynacademy people with interesting backgrounds
Love all the content!
Much appreciated fam.
Its my understanding that "inspiration" or outright plagiarism is commonplace and to a certain extent, accepted and correlated with trends. With that said, Jerry is Kanye's son and as far as I'm concerned, Rick Owens is Jerry's Granddaddy. LOL Edit: I do think his business model is smart and his work has been evolving which is a good thing. But the trends shift, Ralph Lauren will still be here so no, FOG is not timeless.
I respect your view. I agree that RL will be around forever and I can also see your point about Rick Owens influence on Jerry. But you are wrong in calling Jerry, Kanye son. You giving him credit he don't deserve. Jerry launched FOG in 2012/13. Virgil knew Jerry and wanted to introduce him to Kanye. Kanye then asked him to create the product for his Yeezus tour. That is the extend of Kanye's involvement with Jerry. Now if you want to call Virgil, Ye son I won't argue you on that.
@@planetbrooklynacademy How they met is significant but not tangential. Not denying Jerry's hand in the Yeezus merch vision but Wes Lang is the unsung hero of that story in my opinion. Before Yzy Szn 1, Jerry was known for his great use of layering including the zip hem denim, distressed flannels and band tees, if memory serves correct. I attribute some of his early on success to his plethora of celebrity cosigns and connections, but I would argue that the FOG collections 1- 4 were his best and most authentic stuff and legitimately looked good. ESSENTIALS' popularity and success has effectively rendered FOG as "niche luxury" likening the brand to some of the industry's heavy hitters. But in my eyes its ESSENTIALS that has Ye's name all over it and its Jerrys biggest commercial success to date. I will concede that there is a chance, Ye is not the father because i wasn't actually there for the creative process of either projects so this all merely speculative as they could have inspired each other. LMAO
@@adventsociety5382 I appreciate your perspective. I always enjoy a good discussion. 😊
I'm glad someone else sees it too. I've been saying for the longest, Jerry just rips off Rick Owens. Now I know I'm not crazy. Great video. I disagree with Jerry's line being around for the long haul. I personally think his clothing is too gimmicky, for lack of a better word, and with his new super oversized looks make the clothes look like they have no form. Everybody just looks like they're drowning in fabric. I see people getting tired of that overtime cause I don't understand how clothes that oversized can be comfortable. If he does last, then more power to him.
@@vekksblackman thanks fam. Glad you enjoyed the video. I would agree with you on the aspect of Jerry being influenced by Rick Owens. But trust me he will be around for a long time. If you look at the high fashion brands clothing, not the retail stuff, the items they show on the runways, Jerry’s stuff is very much in line with it. Yes the oversized items will get tired but look at what level he’s putting that on. It’s not part of his top tier stuff. It’s for the more mass. He knows what he’s doing. That’s why I say he’ll be around. But I can respect you perspective on how you view his brand. Guess time will tell.
Awesome video!! quick question do you have an recommendations for IP lawyers?
Thank you fam. Unfortunately I don't have any recommendations for IP lawyers. Someone did mention to me this site thepatentprofessor.com
The message is the value not the product.
💯
My question is what do we consider luxury brand. There are so many categories. What is luxury?
Millennials 🎉
This was so informative
Thank you. ❤
Yo this is crazy insight! He hit the nail on the head and drove it in deep! He gave us the blueprint for sho!
Thank you fam. I'm trying to put people up on game but they are sleep on the info.
@@planetbrooklynacademy I’m fully awake and on it. Let them sleep if they wish . They are to busy chasing the TikTok dream and don’t realize the real world info that’s in the faces. Me I THANK YOU for keeping it real and real informative.
This is something I’ve never heard before thanks for this game
Excellent Video
Thank you fam.
Can you make tutorials on how to relay all your design details to the manufacturer? Like the materials, surface prints, patterns, etc ?
It’s called a tech pack
This is a good one as well. Let me figure out how to make a video for this one.
Forget a Million Dollars worth of game this a Billion Dollars worth of game cats are sleeping on this info Ron hitting you guys with the blue print . Ron can you do a weekly review of smaller brands products and who's doing it right from who missed the mark . start to finish on how to do mock ups how to source sample makers some Behind the scenes on how you do what you do when creating a collection I think that will get that 100,000
Thank you for all the positive energy. I also appreciate the idea suggestion. Let me figure out how I can bring this to you in a video.
What about AMIRI? That was done within our lifetime
Yes you are right. They are also a brand I don't think gets enough recognition. But they aren't a streetwear brand that was built to become a luxury brand.
This was so well explained and simplified. I just followed for support. Keep up with the gems you’re dropping. It’s gold! 🍻
Much appreciated fam. Your support makes it possible for me to be able to bring you this kind of content.
They snubbed us now were their life line .
Facts!