Big Bro I got a question for you how were Stussy , Union & Supreme able to avoid getting labeled urban clothing lines and have short lived runs like most of them did .
Great question! These original "streetwear" brands were all about the culture and the art. They didn't care about the money per-say. The stuff Fubu and Karl Kani were doing was made for the masses. They wanted to be in every store and every music video. Which is all fine and well. But FreshJive, X-LARGE and the others didn't fit the mold of what was considered Urban. They were underground, and anything underground is trying to stay away from the masses. Thats how they survived. Slow and steady.
@@planetbrooklynacademy Excellent insight Big Bro I really appreciate it . Also wanted ask what your take on taking pre orders vs ready to ship goods when starting a clothing line .
@@philtyrich1 I'm usual all for pre-orders simply because of 2 reasons. 1. you know how much product you need to produce. 2. you get the money upfront and don't have to come out of pocket. If you have inventory you don't know if its going to move or not. Then you run the risk of being stuck with product and out of money. So now you have to really make a push to get rid of your inventory and make back you money.
@@planetbrooklynacademy So would suggest selling pro orders based off of mock up sketches like ive seen some lines do or get physical samples made to take picks .
always thankful for the knowledge king! Bk ALL DAY
Big Bro I got a question for you how were Stussy , Union & Supreme able to avoid getting labeled urban clothing lines and have short lived runs like most of them did .
Great question! These original "streetwear" brands were all about the culture and the art. They didn't care about the money per-say. The stuff Fubu and Karl Kani were doing was made for the masses. They wanted to be in every store and every music video. Which is all fine and well. But FreshJive, X-LARGE and the others didn't fit the mold of what was considered Urban. They were underground, and anything underground is trying to stay away from the masses. Thats how they survived. Slow and steady.
@@planetbrooklynacademy Excellent insight Big Bro I really appreciate it . Also wanted ask what your take on taking pre orders vs ready to ship goods when starting a clothing line .
@@philtyrich1 I'm usual all for pre-orders simply because of 2 reasons. 1. you know how much product you need to produce. 2. you get the money upfront and don't have to come out of pocket. If you have inventory you don't know if its going to move or not. Then you run the risk of being stuck with product and out of money. So now you have to really make a push to get rid of your inventory and make back you money.
@@planetbrooklynacademy So would suggest selling pro orders based off of mock up sketches like ive seen some lines do or get physical samples made to take picks .
@@philtyrich1 If you have good mock ups you can use them. We've done that a lot.