Blue Ocean Strategy: Making the Competition Irrelevant
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- Опубликовано: 20 июл 2010
- Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy. Challenging the conventional competition based approaches to business strategy, Blue Ocean Strategy focuses on making the competition irrelevant by creating uncontested market spaces, instead of trying to beat it. It is based on a decade long study of 150 strategic moves spanning more than 30 industries over 100 years and presents a systematic way of maximizing opportunities while minimizing risks for creating new demand in the marketplace.
Skip intro 4:40
Ricardo Pineda thank you. :)
Ty
"Instead of focusing on beating the competition, focus on making the competition irrelevant".
Currently i'm reading this book and it is really useful.
This is a great presentation. Really liked the way how Dr. Munir explained the topic with clarity and ease.Thank you for sharing!
Today I was on a Conference call and was able to multi task and present the "Blue Ocean
Strategy" to a client who was able to present it to the banking realignment of strategies after Covid-19: The presentation was totally impacted by the " Blue Ocean Shift"
Thanks so much, Zunaira Munir! Absolutely awesome, very clear, down-to-earth. Now I know where and how to start.
Excellent exposition...!!!Blue ocean strategy is an strategic alligment of:1.Value for the buyers2. Proffit proposition3. People proposition ( Stakeholders motivation)
Explained in clear detail - thank you for making this resource available.
I read the book yesterday and this video certainly supplements it well.
Congrats
Duke.
this lecture is really amazing , really appreciated
great speaker-i read the book and when watching the video everything i learned in the book became even more clear
Really Great strategy and outstanding presenstion ... Big Thanks
Ohhhh my friend. You have given me some very good insight and possibly helped me in coming up with a blue ocean strategy.
I was going to focus on a very limited pool of people... like "affiliate martkers" .... but instead - I'm thinking it might be better if I focused on the group that isn't served (small businesses). WHICH IS HUGGEEEEEE. My friend. Thank you very much.
very nice presentation on the essence of the blue ocean strategy
I Really Like The Video From Your Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy
Great presentation and lot of clarity. Thank you very much Dr Munir adorable speech
Fantastic! Great insight into Blue Ocean Strategy.
It is really terrific.
BOS is always successful driver for profitable growth.
Amazing book, love the insights into business.
Thank you for a fantastic presentation.
Great Video!!! Made simple and easy to understand.
Excellent presentation, particularly the illustrations of three companies. Would appreciate details of BoS roll-out.
Excellent narrative presentation 🌹🙏❤🌹
very resourceful lecture by Dr. Munir, thank you!
Thank you Doc Munir. The presentation was awesome. It connected so pretty much well with the current Organisation I work with. I think you should add my Organisation in your next presentation. I proudly work for a Dunia Finance LLC based at Abu Dhabi, UAE. It very closely follows the BOS. May be a few things needs to be adjusted but applaud to the higher management to think ahead of times and lay down a strategy that is working for al be it Shareholders, Stakeholders, Customers or employees.
nice job by lady...!!! its a great, valuable and knowledgeable!!!
Thank you; that was beautiful :)
Excellent Presentation! Execution is the biggest challenge!
Thank you for share us this excelent educational material !!!
It is very useful to me since I am into Management, looking forward to having more videos or books in this chapter.
Good strategy !!!Agencia de turismo solidario UNITE
Many thanks for your simple exploration.
Nicely paced explanation of the concept
Watching little Late, but still very relevant. Extraordinary.
Amazing presentation.. Easy to understand.. Thank you
Very well said
good understanding of this subject
Very nice talk on Blue Ocean Strategy. Compete in uncontested market places and make the competition irrelevant.
Max Hodges Thanks for the suggestion
Excellent
Excellent! Thank you to made it understood easily. Keep up the good work. You need to take some effort to make your colleagues pronounce your name better. Pretty useful for MBA students.
wow thanks for uploading this very good video
thanks for this informative video
Very useful video. Thank you!
Great advise. Let me just go over here and create a new market/industry. brb
what a wonderful video...I got much on it.. thanx lady...
It's certainly a great strategy as it considers the external environment of a company as well as the internal. I'm not sure though how it can be applied to public sector services such as water and electricity! Would it be limited to cost minimization? As trying to attract noncustomers (people who don't have access to reticulated or treated water) may involve significant or expensive capital input.
well explained!!
Strategy is simply deciding as and when the situation comes. But one has to plan his strategies so that , things when abruptly come in can be taken care of.
Blue strategy is simply....creating a working environment, a business environment where the competition is not unhealthy , rather it is not at all fiercely competitive. It is when all work together , even competitive companies in the same industry, the no.1 and the no. 2, working healthfully to create value ,profitability and growth for all.
Great advice! 😊 Thanx for sharing! ⭐Pro Tip: Create Memorable Content! 🥰 It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. 🙃In fact, useful and memorable content is one of the top ways to increase website traffic. 🤑
Does anyone know in 7:19 what is the difference between New Brand development and Corporate Brand. Why they are separated as different management functions if they relate to the same thin called brand?
This was very good. It allowed me to take some of the ideas and translate them into my own words.
superb video and too informative I would suggest to all MBA students to watch this video by shiran khan
This is excellent and I love her accent.
Gracias, Muy Claro.
really nice
Lovely speach.. btw, her name's actually Dr Zunarra Munir...
Can you upload the lecture? PLEASE!
Interesting but sounds a lot riskier e.g. de-segmenting the market, targeting non-customers, creating demand and affording innovation are such huge costs with high risk. I also loved the idea of high value with low cost (50:20) and would like to explore operational effectiveness in blue ocean strategy.
Nasratullah Zarghoon
It looks like an example of Andre Riou was played but was cut so she's now referencing a video which youtube viewers haven't seen.
Thank you
Book read!
Innovation...I create NEW ON ...and convert into a revoluTION.
How do I find her consulting firm online? Do you know the proper way to spell her name so I can do so?
thanks!
Great
thank u from 2024
7 years ago, yet people still watching it !!
Isn't that a bit of magic ?!
I have shared this video to my all executive of the Group, later I have noticed the examples were poor.
38:00, he's not the target market, that's right, but the reason for that is that he is loyal to the other console/pc
No lo pueden poner en español?
you have to start after 6 minutes and it get into the meat of the seminar
Very enlightening and detailed
❤
I think most difficult step is defining factors
Is blue ocean still reinvent on marketing today or has another school of thought taken its place
11:56 steve ballmer behind the curtain
😍
blue is friendly..and red is danger..competitive..
She knows her Job.
If you want to skip introductions, the real stuff starts at 4:40.
Saved me 4:40minutes
OPPORTUNITY=RISK
Innovative people, convert them into opportunities and people who are working for salary checks or their small businesses, focus on Risk.
Blue Ocean Strategy Merupakan ekspansi dan perluasan pasar untuk menguasi pasar dan meningkatkan pertumbuhan sale yang berujung frofit. Saatny Blue Ocean Menjadi Champion Ocean Strategy untuk wiw wow market.
Why we should DEFINITELY go to Red Ocean instead of Blue Ocean @
know the concept of blue and red is clear. sanjiv save
What is the name of the young lady doing the presentation?
Listen the name in the introduction or read the comments you will find out.
Dr. Zunaira Munir
Let him find by himself
Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy?
The Andre Riou case is seriously disappointing. Comparing two VERY different products. Like saying you can save money in motorbike manufacturing comparing it with bicycle manufacturing. Lesson: talk about you are competent about.
I want to speak to someone about developing how to escape my Red Ocean.
the lecture is pretty good, 4plus mins of SD deans etc patting themselves on the back, awkwardly.
11:19 12:23 26:19 29:29 35:00 (rip iwata) 41:01 46:46 48:10 1:03:25
i think on the world is red ocean
4:36
How to make competition irrelevant clarify that
An eight-minute lecture squeezed into one hour....
11 Year ago, they talk about video gaming... right now that is really incen
Pakistani actually. I would know, I'm her son
Who is in 2024
she's indian
Not to be rude but can I really trust a woman (your Mother) on strategy? Before I invest an hour of my time watching this, I like to know ;) There's no better than hearing it straight from her son.
horrible audio...
haha, only a manager type can give a speech on a subject while also admitting that she has no understanding of it( e.g. music). These academics are funny.
I wish this was shorter - its too long!
Why didn't you choose something shorter then?
Lol
lame