Strategy is the answer to 5 questions 00:02:34 #1 What is your winning aspiration? 00:08:47 #2 Where will we play? 00:12:29 #3 How will we win? 00:13:59 #4 What capabilities must we have? 00:15:47 #5 What management systems are required? Q&A 00:32:00 What should graphic design aspire to in the market? 00:40:16 What should design education look like and include? 00:44:05 Your examples are big companies where there’s a lot of available data. What do you do in other situations? 00:53:18 What will it take to actually make corporations change? 00:56:17 How does the ball get rolling on defining winning aspirations? 00:59:16 What is your current view of design thinking and competitive advantage?
It’s amazing that this type of expertise and knowledge sharing is freely available for everyone on the internet, and I think even more amazing that it has such a low number of views. In a way I’m happy that so few people will have learned to master these skills, because it will give me a competitive edge, however, its also sad that so few people are interested in learning this type of thing - yet meaningless, talentless nonsense gets millions of views. I guess that’s just the world we live in. Anyway, great lecture, thank you for posting and sharing 🙏🏼
In the 1980s my 20-something mum used to use oil of olay. I remember those pink little bottles with a lot of affection. As a five year old when i was playing with her makeup that was one of the things I used. It's so odd to find a reference to it here...
Why a lot of designers have trouble articulating their methods is that they are visual thinkers which doesn't lend itself to linear verbal definition. They have been to taking criticism their entire lives because they could not verbalize their methods. See "Thinking Visually" by Temple Grandin for a better description of this.
1. Cual es tu aspiración de ganar? 2. Dónde vas a ganar? 8:45 3. Cómo ganaremos? 12:25 4. Que capacidades debo tener? 5. ¿Qué sistemas de gestión se requieren?
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Strategy is the answer to 5 questions
00:02:34 #1 What is your winning aspiration?
00:08:47 #2 Where will we play?
00:12:29 #3 How will we win?
00:13:59 #4 What capabilities must we have?
00:15:47 #5 What management systems are required?
Q&A
00:32:00 What should graphic design aspire to in the market?
00:40:16 What should design education look like and include?
00:44:05 Your examples are big companies where there’s a lot of available data. What do you do in other situations?
00:53:18 What will it take to actually make corporations change?
00:56:17 How does the ball get rolling on defining winning aspirations?
00:59:16 What is your current view of design thinking and competitive advantage?
You deserve heaven
It’s amazing that this type of expertise and knowledge sharing is freely available for everyone on the internet, and I think even more amazing that it has such a low number of views. In a way I’m happy that so few people will have learned to master these skills, because it will give me a competitive edge, however, its also sad that so few people are interested in learning this type of thing - yet meaningless, talentless nonsense gets millions of views. I guess that’s just the world we live in. Anyway, great lecture, thank you for posting and sharing 🙏🏼
This book is one of the most important and practical books I have ever read about strategy. I'm a big fan of Mr. Roger Martin's work.
Great practical lecture , Strategy has never been this easy!!
Strategy is design writ large. Design is strategy made approachable.
#2 reminds me of the Blue Ocean Strategy....this is beautiful
In Blue Ocean you do not need Strategy. Strategy is always for Red Ocean.
Roger, thank you for teaching me about Leadership and Strategy at Rotman!
how does one fit OKRs in this framework, should we assign goals and metrics to the winning aspiration?
Very well articulated!
In the 1980s my 20-something mum used to use oil of olay. I remember those pink little bottles with a lot of affection. As a five year old when i was playing with her makeup that was one of the things I used. It's so odd to find a reference to it here...
Speaking about 4 seasons hotel making you feel like home, a valet there broke my car... that really felt like home🤣🤣🤣
Incredible stuff!
Super insightful!
Excellent!!
Why a lot of designers have trouble articulating their methods is that they are visual thinkers which doesn't lend itself to linear verbal definition. They have been to taking criticism their entire lives because they could not verbalize their methods. See "Thinking Visually" by Temple Grandin for a better description of this.
Genius thinking at work at 51:00. Divergent and creative thinking is hard to quantify and thus it is rarely valued unfortunately.
I completely agree. Until the it was good, but this bit is great! 🎉
Eh?
Amazing lecture, wonderful delivery ..Thank you
Excellent lecture
1. Cual es tu aspiración de ganar?
2. Dónde vas a ganar? 8:45
3. Cómo ganaremos? 12:25
4. Que capacidades debo tener?
5. ¿Qué sistemas de gestión se requieren?
Just brilliant talk
does andbody find the annual report video of burberry?
not sure about the video but they have annual pdf reports that you can access
Yep. Link here.
Like 3 people in the audience.😅
Who was the crippled man constantly coughing? It’s really irritating. Vulgar as well.
They told you how they did it - they used intuition not logic. That can't be 'explained'.
Intuition can be explained - nothing comes from the aether.
If they didn’t know the competition they were bad managers
No they did not hire McKinsey, Bain, Booz Allen, etc.