What’s Your Blue Ocean Strategy? Make Your Competition Irrelevant with Author Renée Mauborgne
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- Опубликовано: 12 фев 2018
- A Blue Ocean strategy is all about finding new opportunities to serve the people you most want to serve and doing it in such a unique way that your competition is irrelevant. In this interview, co-author of the world-famous book “Blue Ocean Strategy” Renée Mauborgne shares her research-backed secrets to help you stop competing and start creating.
Watch the video to learn why being a multipassionate entrepreneur is a huge strength in any market and the importance of challenging your deeply held assumptions about your industry. Renée’s new book with co-author W. Chan Kim is “Blue Ocean Shift,” and it shares the steps any business can take to create their own Blue Ocean strategy.
Renée Mauborgne is a professor of strategy at INSEAD, the world’s second-largest business school. She served on President Barack Obama’s board of advisors on historically black colleges and universities, is a fellow of the World Economic Forum, and received the Nobels Colloquia Prize for leadership on business and economic thinking.
If you ever feel like everything you want to do has already been done before, this interview is a must-watch, and MUST check out “Blue Ocean Strategy” for yourself!
#MarieTV #MarieTVInterviews #BlueOceanStrategy #ReneeMauborgne
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Ready to find your Blue Ocean? Use these quick links to catch the highlights:
1:58 - What is a Blue Ocean strategy?
5:02 - The 17-year-old Iraqi pianist who created “the world’s bravest orchestra.”
8:17 - How to shift your mindset to stop competing -and start creating.
13:50 - What happens when you challenge the limiting beliefs in your industry.
16:16 - Worried your industry has no Blue Ocean left? How to create new opportunities.
19:43 - How to find the pain points that’ll skyrocket your business.
22:50 - 3 things you need to STOP doing in your business right now.
25:25 - How to buck trends to create the most value with your business.
What’s next? Watch this playlist for more ways to market your business: ruclips.net/p/PLAxUz0wM51b9UvvgJXvJxle6eyHBZOPAL
My favorite take-away from Renée: “at any point in the journey, you can turn back if you don’t think you can go. But the simple fact that I know I can turn back gives me the confidence to WANT to take that step because I know there’s always an exit door.” ...That takes a lot of pressure off, and gives us gentle permission to go for it, even if we’re afraid. ...Beautiful.
Great feedback, thanks so much for commenting.
strategy histrategy Hilton;*
I'm a single mom struggling to find answers on how I can start a business. I didn't know what product to offer. I didn't know where to start. This interview has such fantastic information it opened my eyes on so many levels! The crazy thing is it was right there and I never saw it! Tunnel vision and God speed for everyone!! Awesome! A million thanx, Marie! You are changing my life and my children's!🤘😊
Oh my Lord! What an incredible interview. I think the thing that struck me the most was the idea of looking at your complaint department for answers on how to be better. It's so simple and makes so much sense, but I never thought about that. Looking at why someone won't choose you to draw them in is just mind blowing!
So glad that you enjoyed the interview. Let us know if you put this into practise, and what the results are!
My head is virtually exploding! I LOVE this interview so so much!! My god, these two amazing and bright women together are the best gift ever. Business church amen!
What an amazing comment Flor. Really glad you enjoyed it.
My biggest take away from this amazing interview is to be honest, open and creative on the unique journey of creating a great business. Exceptional. Emma
I came to this site following a search for "Blue Ocean". This was an expression I had seen used on a blogging site. This interview expanded on what had been offered on that site. A new and exciting direction and opportunity is opening for me at nearly 70 yrs of age. This information will help me to qualify my approach and method and allow me to expand the benefits to and through other people.
Much of my life has been spent in the world of "relative" safety, mostly public service. Even from that environment, I hope I have assisted many people into rewarding employment. My other commitments fulfilled, I am now free to tackle some issues in education foundation and opportunities for young people. This will be in areas that I believe assistance is urgently required. The information you are providing will, I am sure, assist me in that process.
Thank you, Peter
That's wonderful, Peter! We're wishing you immense success and joy with this new opportunity and are thrilled you're sharing your gifts with the world. -- Team Forleo
This unlocked so many ideas for me! I kept pausing the interview to write them down. Thanks for this.
Hello everybody, good morning! In this current month, I finished of reading this amazing book, "Blue Ocean Strategic" in a comprehensive way. I bought it in a secondhand (in good conditions) last September, here in my city, about in 7.5 US dollars. This book is one of the best purchases I have done for the the last three years in international best-sellers in English. Congratulations for its authors and for Marie Forleo for this interview. Greetings from Sonora, México 🇲🇽👍.
I watched this video before planning a yoga class to a class including a teacher more experienced than myself. Now I'm energized and confident to find my unique style and celebrate the difference~ thank you!
Wow! Wish I could meet her in person. Not only is she SO knowledgable, but she explains things and understands them so perfectly.
I'm not big into books (irony of loving this channel) but I've just ordered Renée's after watching and I cannot wait! It's my "treat yo self" purchase this month.
#treatyoself
This has been one of the most helpful Marie TV video's I've ever watched (I've watched a lot and they are all helpful). Love this! The biggest takeaway for me was that thinking outside the box isn't just a saying, but an actionable way to succeed. I can create a Blue Ocean. Anyone who takes a look outside that box can too.
Great! We're so glad you found it useful.
Doing what feels good to me in my business (versus what everyone else is doing) has been a huge lesson for me over the past 6 months! I'm awake now 🙌🏻
I have the book, bought it when it came out but never read it! When I watched this I realized I already do half of what’s necessary to “shift”. I’m diving into this book tonight, so inspired! Thank you both! Ready for the second half!
Renée Mauborgne and Kim, am convinced that as a PH.D. the area of my research needs to be impactful and BOS is very a good direction........
“At any point in the journey, you can turn back if you don’t think you can go.
But the simple fact that I know I can turn back gives me the confidence to WANT to take that step because I know there’s always an exit door.”
THAT's what I love! It's the exact opposite of what many others give as success advice which is "In order to achieve something you need to go into "beast-mode", burn your ships and be all in!" Everything else is considered to be "half-heartedly"
I could listen to this episode over and over again :)
I checked out CitizenM - as I organize VIP French immersion retreats 1:1 in Paris, I'd love to use that hotel chain.
And now I'm a citizen!!
But I need to read the second book, because I created a blue ocean for myself where I coach French conversation using performing arts techniques and neuroscience, and I want to offer people even more unexpected joy while learning to speak French.
Thank you so much, Marie!
What stood out for me was Renee's nugget: "If you want to create a blue ocean, you can't look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do." These words of wisdom resonate with me loud and clear, probably because now I see the question to ask to better create a different vision of how I can move forward with my own business idea. I am eager to purchase Renee's book. The tools are golden nuggets! This is all so exciting!
The book is absolutely brilliant. Every single business owner should be reading this book. Except for other business owners in my industry. They should definitely not read it.
That's a good point about looking outside. It's why I took the Diane von Furstenburg course from Masterclass last year. I'm in marketing, not fashion. But her notes on branding, packaging, and ICAs were SUPER impactful me. Nuggets like "everything you do is at the service of the brand" has changed the way I do business. From a dress designer, right?! She's brilliant, and had I listened to the people who made fun of me for taking the class, I would have missed that. lol
Best Interview so far!! And I love all of your guest.... my take away... I can create a blue.ocean..if someone is going to do it in 10 or.20 years...what can't I do it today ?? Well darn it!! I am !!!
Amazing attitude. So glad you enjoyed the interview.
Thank you Marie. I was in a slump for a long time, I wrote songs but never played them for anyone. Three years ago I took B-School. Much changed. I gained skills & confidence to record and market. I uploaded my 2nd music video to my RUclips page this week! What a difference taking action has made. The feedback from listeners has been great!
Blue Ocean Strategy, that is the real way to follow in doing anything in entrepreneurship especially in the present day Digital world. Thanks Marie for this inspiring interview. And Rene'e you were wonderful in this interview. Thanks for your concept that resonate with everything I have always believed.
Marie You are a saint and prophet. A business Church. What a great idea
Your analogy of the mother supporting the new swimmer was very touching and beautiful. Thank you.
Excellent. Thank you. Setting up my own business After 20 years in corporate life and vowed I would never buy another business book again - but I loved her refreshing insights and grounded common sense - and I’m just about to order her book!
OMG this is my first time watching a Marie Forleo video and I. am . hooked. I want that book!
This is the best interview yet! Thank you so much Marie! This is just what I needed. I had to pause the interview and buy the book. Amazon is allowing me to start reading before my book arrives. I can't stop reading! So much pearls of wisdom.
Simply amazing! Took SO many notes. As an education consultant, our industry is SO red and frankly so boring. I'm inspired to look at ways I can create a Blue Ocean for my work going forward that will draw people to want to work with me. Most importantly I want to be of service and inspire others to THRIVE!
Lisa Dabbs The education industry is so complacent. You cannot do it alone. Find people who are willing to explore with you. You guys need a tsunami of change!
Lisa thanks so much for your comment, we thought you might this video on creating blue oceans in the public sector ruclips.net/video/0va5xmRKGxI/видео.html. We don't have one on education currently, but maybe you could be the one to change that 😉!
I admired your interviews I was searching the book but I found your page on fb . I' feel greatful to see your interviews
This is SO going into my favourites! Thank you Marie and Renee 🙏
I think the most beautiful and useful interview ever ❤❤just LOVE it!!!!!
Marie love your show, I am a broadcast coach in Los Angeles, and work with some of the top producers and tv talents and just wanted to give you a tip, your byline what marie tv is now not needed as you 've have been on the air for more than three years, and you are now branded everyone knows what Marie Tv is. So just get into introducing the guest.you are great, get to it!
Great guest great interview, I used her technique today and it worked brilliantly she's awesome. And great job you on the interview. You are really getting so good.
Wow! wow!wow! One of the best interviews I ever see in centuries! my gosh! My biggest take away is that I need to stop looking to my companions for creating my strategies and look outside my industry to reshape everything! second was that I need to look what makes people turn off from my industry. So powerful Marie and Renne!! I love it!!
Really glad that you found it useful Eduardo. Thanks so much for your comment.
Absolutely loved Renee, and the host is great. Something fresh. This woman is genius.
Well, there goes my no-buying month for books! Just purchased the first book, after watching this super interview! 👏
Marie I love youuuuuuu. You always inspire me sooooo much. Even on days when I really feel hopeless, your interviews give me so much hope and joy and knowledge that I can't even thank you enough. Best wishes and Big sister Love
I was so excited to see this video because I read this book this past summer! I was looking for ways to stand out regarding the over-saturated market of niche bookish and literary candles. Right now I am working on standing out by providing stellar customer service and super fast shipping through my business model (two things lacking in this niche community).
I enjoyed this first viewing and will be listening again...but what stood out to me was not only looking from outside at the box but how to get a team/or create a team~motivated and a prior comment to Ms Lyzabeth Lopez who works with nutrition and health, who mentioned she was always getting ripped off for her ideals, that we should continue to be 100 percent great~ ourselves and take the lead, in spite of the fear of change and teach our team that this will be the process and take them (the team) step by step through it and allow them like the adolescent to get out of the water if they are scared...
Just bought the book. Read the first few pages. Loving it.
Amazing interview. It has got my mind wheels in rotation. And I can't wait to implement this in my niche. Thank you Marie.
Directed over here through a BSchool module. Priceless course that I can afford this year because I can pay in installments.
Look for the pain points; don't copy - create; and much more. I will be buying the two books asap.
Thanks Marie and Renée. 💪
Great interview! Extremely informational. Definitely going to look into getting those books.
This is full of value !! Thank you for providing this interview and the fun vibe you bring to the channel Marie!
One of the questions i ask when scoping a new job or career is to ask experienced individuals what they hate most about doing it i never thought that the same logic can be applied to problem solving inside that job thank you guys so much for this breakthrough
I love watching til the end because I love your closing quote! ♥️
Yes!! Marie Forleo, you're why I know about Blue Ocean Strategy!
Amazing!!! I MUST stopped sweating the competition and look outward to see what can be done differently.
Just bought BOTH books!! Thanks Marie and Renee!
Awesome! Thanks so much MacKenzie.
Such an awesome interview with great insight on changing your mindset and approach to business. It is definitely an eye opener!
Thank you both! This is exactly what I need to hear this morning. Doing my workout, then back to Peaceful Global Domination. #AuthenticAction #MuchLove
I love how she thinks! Yes!
wow Renee how did i miss this , a Billion thanks . and a Trillion to Renee
I've only recently discovered Marie TV (I know, where have I been?) so I've been dipping in to these great interviews. I've been a fan of Blue Ocean Strategy for years, and about a year ago bought the Shift book. So I was very excited to find this video.
I've been thinking for my own business about a blue ocean opportunity, and this video reminded me to look outside the industry for the examples of how to execute my idea. The trade-off point was particularly insightful and thought provoking. Thanks again.
This was so amazing. I now am working on looking at my industry and seeing what keeps people from buying or spending on product. My brain is spinning with ideas!!!!
I like that the mention of disruption.. Thinking of how to resolve instead if reacting to it. Great interview!
I have already started to shift my business, and it's going really well. Thank you so much!!!! This was really inspiring! xoxoxoxox
Great video thank you. I feel very inspired to keep going with our blue ocean over here in women's poetry. Cheers from Newcastle, Australia! New viewer. Loving it!
This was pretty cool and helpful. Thank you, ladies.
So good. And so on point. This has to be one of my favorite episodes
Love this video. Great, meaningful dialogue.
Oh my God ladies! I loved the interview. I have to stay I immediately got the book Blue Ocean Strategy!
Thank you so much for the introduction with business woman who is currently already experienced in her business and marketing ideas, I can get some lessons from her it's a good example and something learn from her, my interest is in 1,art and 2,writting skills. I want to develop these two things therefore I am little bit write as a Blogger and now I am making plans to draw.
Thanks so much for your help in my life.
So productive conversation Marie, as always Thank You for bringing to us these people. It is is like a short student class :) double size lecture
Great interview. Thanks for sharing.
To break things down into those small steps I need B School now! SO many people need what I have to offer the world Marie, I need that scholarship to follow in your wonderful footsteps!
You introduce me to some of the most inspirational people through this channel! I am so grateful.
And B-SCHOOL. Start sooooooonnnnnnnn
This is one of the best interviews I have seen in a long time!
Awesome, great to hear you enjoyed it.
Very wonderful ladies. I have really enjoyed listening to your intellectual conversation.
Looking forward to listen to more of Blue ocean strategy.
This is the BEST! I feel so inspired and even just came up with a new business idea :o I wish I could afford B school so much! Thank you!!!!!!
I guess this is a silly thing to say, but I wasn't aware of the Blue Ocean Strategy and what that means. I am now. Just bought the expanded version of Blue Ocean Strategy AND the Blue Ocean Shift on Audible. Can't wait to learn more and share with others!
We're so thrilled to hear it! Let us know how it goes. We can't wait for you to learn more, either. So honored to have you here with us! 🌊
As always, great stuff, informational and inspirational ;)
Amen. Business church.....I'm a believer. Great video and will look into this book. Thx.
This is amazing!
Yes, that was amazing, thank you both, I learned a lot.
Such a nice interview , there is lot to take..
Just loved it
This is amazing! I can't take it all in at once so I have to watch it again, there is so much to take in!
As always... MIND BLOWING! Thank you for this blue ocean episode! xo
Wow I just saw this and it's an amazing interview! So much to takeaway and so apt and relevant to something I had been thinking about. Makes me feel like I'm on the right track! I love the bit where Renee says I have the roadmap to show me where to go but what happens if I don't have the confidence to do it? The fear is so real and tangible and I think it doesn't get addressed enough. Thanks for this interview Marie! I want to go get this book now.
Annette we are so glad that this helped you! Let us know how you get on with the book.
Excellent resource!
This interview has inspired me so much. It has added content into my paper I am writing on: "A Blue Ocean Strategy to Career Management: A Paradigm Shift in the 21st Century". Any idea on the journal that could publish it? I would like all the Blue Ocean supporters to read my article.
This is an awesome video, i have to get that book!
I love this discussion.
Fabulous video! But keep in mind that any blue ocean becomes a red ocean the minute competitors emerge and imitate our clever business model. This is exactly what happened with Cirque du Soleil. The Cirque Eloise was created because of the opportunities highlighed by Guy Laliberté. So what to do? Keep innovating!!
Truly inspiring interview. Biggest takeaway- Looking for pain points and flipping them. If she could help Obama, she can certainly help me.
It got us all! Bloody brilliant!
Fabulous interview. Gonna buy both books
Thanks so much Joyce, let us know how you get on with them.
You’re an inspiration thank you
Awesome interview Marie! I am your new fan 😊
excellent. great business wisdom
This was gold :)
Yep Dare to be different!!! I loved the advice!!!
FeelGood Within Or, as Weird Al Yankovic says: Dare to be stupid!
Thanks Ladies!!! 😊
This is a great video, the biggest thing I got out of it was to look at it from a different perspective, listen to those who don't like the industry and see what I can do to attract them.
THIS was ducking awesome. * repeat play ....thank you!!!!
Heck yes Amanda!
- Team Forleo
Thanks, Marie for this episode, I watched 3 times and trying to find book Blue ocean strategy translated in Serbian but it is sold out and the other one was never translated. It is so great point of looking at the business
Great content, thank you so much!
Making my blue ocean list now, thank you 💙
Lots of passions running around with my head cut off- yeah that's me right now! School I need you and my fellow students to help one another out!!