How Ultimate Team Destroyed The FIFA Game Franchise
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- Опубликовано: 3 июн 2024
- FIFA Ultimate Team and RUclips have left a huge cultural impact on an entire generation, so who were the winners and losers of this digital gold rush?....
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00:00 - 0:49 - Intro
0:50 - 2:14 - The Rise Of Ultimate Team
2:15 - 3:15 - How Are FUT Coins Farmed?
3:16 - 4:39 - FUT Prime & Promoting Coin Websites
4:40 - 5:51 - EA Crackdown & RUclipsr FUT Coin Websites
5:52 - 6:51 - Are RUclipsrs & Streamers Bad For FIFA?
6:52 - 7:38 - Nepenthez Taken To Court
7:39 - 9:21 - Over Saturation Of FIFA Content
9:22 - 10:32 - The Business Of Being A FIFA RUclipsr
10:33 - 11:28 - Coin Farming In Gaming
11:29 - 12:16 - Conclusion 
Развлечения
Correction - At 4:32 I accidently included the logo of (Futtrading) with 2 FIFA Coin selling websites. This is a mistake, they (Futtrading) actually teach people how to trade on the FIFA transfer market and do NOT sell coins. Appreciate Futtrading for reaching out to me to correct me.
FIFA content creation no longer became about playing the actual game. It became about going through menus.
What’s the scene like now I haven’t played the game since fifa 18 really. What’s changed? The thing was Fifa had the capacity to make to make the game so good but never fixed the flaws with the slow gameplay
I was honestly never interested in pack openings ect, sad how it drifted so far from the unique series of actually playing the game
@@phatmemer69 yeah fact like all the series of starting from scratch and building your team up was the best part the likes of nepenthez and nick28t and matthdgamer back in the day was the dream!
Hit the nail on the head. When FIFA first came out (and I'm talking FIFA International and FIFA 95 days), I couldn't get enough of it for the first few years. I stopped playing and tried to get back into the scene around 2015, but couldn't. It looked good, but it was already getting too complex. I tried to get back into again in 2020, but found myself messing about in the menus and not learning how to play the game. I'm 38 now, and I find this the problem with many modern games, they look good, but everything is geared towards strategy and menu's and story telling, that half the time I can't even be bothered to get into the gameplay anymore.
could argue that the excessive special cards killed fut way more than coins trading
But then again, the 88 and 87 rated players will become more desired. Would still be the same thing. They should just cut with the microtransactions and make it more rewarding by having only coins. Sadly, they will never do that.
@@jonathanjoos2284 and? it's good that the 88 and 87 rated players become more desired, we need the days where you could play with a full non rare team and still win, instead of this shit with 40 different promos which nobody asked for
Made it less ptw imo
@@jasperthompson9759 nah back in the day you could easily win with a non rare team vs toty and tots teams
Think they should release promos less tbh. Having one every week just ruins the value of the cards
In Belgium they banned micro transactions for video games meaning this wasn't possible over there. You gain points by playing the game rather than spending money which is how it should be everywhere.
Like efootball
@@truthinlifewoken6698Do you play it? Might be a little weird to ask a stranger, but I'm looking for someone's account of the game.
Like, does it feel good to play or is it just like FIFA20 that you get to play 3 matches and feel like shit afterwards or does it actually deliver instead of just drip-feeding significant events.
I've looked through 16 videos but all of them just seemed like they were shilling for the game and made their opinions questionable at best
@@shikikankillzone4239 I do, and it's pretty mid, the menu is shit, but cards look cool tho and it isnt much p2w but there's microtransactions that nobody likes.
Every country should be like Belgium
In dealing with loot boxes
I think small microtransactuons should be a thing small ones though
I remember having TOTW players in FIFA 12 thinking I was king. There’s no fun anymore.The problem is EA bring out too many promos and special cards in the first few months. I remember using a silver team in fifa 12 and dominating people with it. Nowadays you need the best players and all colours on your team.
Yup. Meta changes like crazy as well. You HAVE TO be addicted to it to stay competitive. It is 2nd job for many as is. lol it is sad.
This constant trend of EA tryin to one up their last title in terms of high rated cards has completely ruined the game for me.
F13 had 11 cards with a rating of over 95 handed out to 5 different players (Messi, Ronaldo, Iniesta, Xavi, Casillas)
F22 had about 150 players with a rating above 95 (not including icons or heroes)
It doesnt even feel special packing icons anymore couse a few days later ea will drop the next promo and with it some overrated 99 mbappe that renders your 94 cruyff obsolete.
If that's too much see fifa mobile lmao every card there is ovr 100
So true, used to destroy people with Maikon Leite and Wallyson
You could make a 'cheap beast team' across FIFA 12-15. Russian team with doumbia, emenike and wellinton. Ligue 1 team with lavezzi, remy and aubemyang. Theres always going to be a broken meta (pace) but you felt like skill could get you by. You buy the modern fifas and you could be skilled but some kid who rinsed his ma's credit card and has the best players, wins everytime. They ruined it.
The issue also was that Fifa nerfed the ability of lower rated palyers. Back in Fifa 11-14 my Silver teams were absolutely boss and as I was a decent 7/10 I could win more than I didn't.
Yea man that el shararway was so fun to use
Yh they lowered the skill gap so that the whales could pay to win instead of just pay to have a gd team.
@@tomcustis9272shush noob I’ve been good since fifa 13 and still killing it this year 😂😂 went 20-0 last weekend
@@0x______224 no need to go 20-0 if ur not a streamer
just give away the last win and u still get the same rewards in the end
@@0x______224 no need to go 20-0 if ur not a streamer
just give away the last win and u still get the same rewards in the end
Thanks for making this. Ultimate Team has been a detriment to sports games, gaming as a whole, and even content creation arguably. Some of the people made big by UT opening stuff should and would be working in Tesco in every alternate universe
Why run the Fut market is the only fifa content creator I watch.
Lies again? American Education Gout Pain
Mlb has done it right you can have a very competitive high overall team not spending any money or spending weeks grinding allowing casual player ig to play ultimate team
I just want Career Mode to be a focus, it’s so glitchy and just gets boring so quickly. That’s why I prefer Football Manager.
@@lilboatracer6959 Yep I don't even like baseball but MLB the Show is, and I'm not exaggerating, the best sports game on the market by magnitudes right now. It shouldn't even be mentioned in the same sentence as 2k, madden, and Fifa.
It's actually disgusting and they shouldn't be proud of what they've done. Essentially promoting and encouraging underage gambling. FIFA, the RUclipsrs and coin websites
It's not the YTers. At least not back then. Maybe now, but not back then.
That’s the thing, buying fifa points is literally gambling because you don’t know what you get for the money. But if you buy coins you know exactly what you will get.
@@tvforreal6614both you shouldn't buy just earn them like any normal player I already have lots of 90+ players without spending a penny bad side about buying coins is EA find out you get banned from the market and your balance getting wiped with fifa points it's expensive but you don't get banned. Coins are stupidly priced same with points
While true you have to remember most of the RUclipsrs promoting the game at the time where 17-19, they didn't know how long the FIFA boom would last so guaranteeing another 6 figures a month is almost impossible to say no to
Atleast you know what you're getting when you buy coins... ea promoting fifa points is a LOT worse and they ruined the game by having shit gameplay every year and getting of any fun modes we can actually play.
When FUT came out it was fun building your team for scratch, only to realize the scam EA was pulling for getting the big name players
Fut coins didn’t kill ultimate team EA killed ultimate team because they want money
Fifa is a bunch of kids gambling with their parents money
@@topshgggrrr5577 didn’t ask
@@jaylee2222i did
@@jaylee2222 You kinda did
@@bearbearingston7696 k
This is exactly why I’ve played ‘Seasons’ since the game mode first came out. I knew FUT was a dangerous route and I’m glad I didn’t go down it. The amount of money people have splashed out on this game is insane. EA are exploiting them and setting them up as you say, potential ‘future degenerate gamblers’.
Quality video btw 👏🏽
It massacred other game modes as well. Their golden goose is FUT packs so they put little to no effort into other game modes (pls make pro clubs great again 😢)
Career mode as well. That mode has got barely any development for years now. So stale.
Just when we need him the most, Memer returns on smoke.
Been watching you from pretty early on and I’ve got to say these videos get better each time
Legend broski, always appreciate you watching!
@@phatmemer69 always a pleasure bro ❤️
You're a weirdo Arlocc lmao
Microtransactions are the bane of modern gaming. Fantastic watch and discussion 👊🏿
Nahh I believe I read something that CoD purposefully put you into easier skill based lobbies if you purchased items for a short time, I imagine it's the same with Fifa which is pretty much killing the idea of getting home from a 10 hour shift and looking forward to a game of fifa
@@ProdxShakes1 Exactly well said. Live service games are good but they've become so battle pass and loot box driven that they've lost that passion and joy of just actual gaming for the casual person who's not gonna have all day to slog a game and probably just wants to hop online and enjoy for a bit without having to grind everything. Hopefully one day we see it slow down coz rn single player story games are our only hope coz those ones still come correct, no microtransactions no BS just a good game and occasionally good DLC on top during the life cycle of the game
I quit playing 3 years back when it was obvious they didn't care about Pro Clubs anymore.
Really sucks, since loved playing with my friends on there. After we lost that, our group fractured.
It’s a casino of sports it’s wild how one company EA’s monetisation is so bad they created new laws in the uk to protect people from random loot boxes being exploited 💀
I never understood the crazyness behind UT . People on social media were only talking about UT cards and not tactics or skill moves . Your info about coin " mafia " is very interesting, you should do some more videos .
Status is valued over skill
Fun thing: I played Fifa in the ol' days (20 years ago) and I recently started playing FIFA23. It's utterly disgusting to play online. It's a pay-to-win game and I noticed after 5 games it's impossible to win without spending hundreds of Euros.
So I only play offline, because I'm from en era you have play to unlock everything, not swipe your fkn card!
Lol. You're just not very good bro
@@slimjim5392 he's right, it's pay-to-win
@@slimjim5392 is division 4 good? Idk and idgaf
Awesome content as always Phat Memer! Keep it up!
I think fifa died with the introduction of a million different cards. It massively inflated the market and it made the special cards less special. I do think the introduction of game modes like cut champs helped the game by giving a legit way to get good rewards for being a good player rather than having to rely on packs. But endless rewards killed the achievement of getting a special kind of player.
I remember when it was actually crazy to have a colored card. Now they literally hand you one 1 second into the game
@@allusivestorm762 yeah I remember the tournaments in fifa 12 for the inform cards. Think I lost in the final for a Honda inform card. Was gutted as well because he would have slotted into my Russian League team
Fifa 16 to 18 wad the main collapse story mode cool career mode aright uktamate team dodgyy
Nowadays they give 80+ rated cards just for logging in.
Very interesting topic and well done video!
PS: As a huge football fan I'm surprised I had no idea about this :D maybe cuz I don't play a lot fifa recently.
One year I paid about £80 for the new Fifa game with all the extra stuff like getting to play sooner and so on. Then over the year, I would spend between 20-60 on points each month and it didnt seem like a big deal because it didnt look like I had spent much of my wages. Then in June the next year I realised I must've spent about 500-700 quid that year on Fifa and I had nothing to show for it, my team was just the same as everyone elses, even people who didnt pay for any points. Then a new fifa was announced and my team was left behind. Fifa ultimate team is a trap, you pay 80 quid for a very similar game each year and the temptation to spend extra for worthless packs is massive.
I havent bought the new games since then and I dont intend to any time soon.
Amazing video, good perspective and informative
amazing video containing amazing topic !! keep it up g
Mad these big creators just admitting to that shit from back in the day
Yep I went to the same school as Josh and Tobi and just a little older than them. They were always painted as heroes by our old school but like they were part of a system exploiting kids. I think great for them that they made a lot of money and have had great fame BUT still they should not be so highly celebrated. Like Phat Memer said, I would have done the same thing but I would in no way want to be celebrated as a hero.
@@kidkieran77You would’ve done the same thing?
Love your videos mate! Smashing it
Thanks bro, appreciate it!!
Absolutely love this channel and very informative video thanks phat memer. 😊
Thanks for watching!!
The editing put into these videos is so well done
As someone who grew up with FUT and these RUclipsrs rise, plateau and dash across to podcasting, this was really interesting.
Great video! I used to play a lot of FUT back in the "golden era" (FIFA 12-15) and even buy some occasional packs but it just became unbearable after that and I lost interest. FUT became way too gimmicky with way too many promos made to make money from you at every chance... I liked when it was just Team of the Week, Team of the Season, Team of The Year. And I could make a team full of 80-ish rated Brazilians that could compete against anyone. Now a bunch of random players have 95-rated "special" cards and you need those kind of players to be able to compete. Just not fun anymore.
I still buy FIFA every year but just to play with friends that come over. They lost me as a FUT customer a long time ago, although I'd totally come back if it became closer to what it used to be...
been watchin u since u have like 1k subscribers...you're doing great bro keep goin
day 1 legend!
I tried FUT this year without buying any coins - it was okay, but it was difficult to keep up with all the new cards or SBCs and I figured that I end up spending more time playing SBCs or grinding for these cards rather than enjoying game. It is possible to have a competitive team without spending real money, but it requires grinding and much of time and playing online. The main problem for me is simply the amount of cards that there is and time you spent there.
Exactly, by the time you get a really pro team, there's already fifa 24 😢
Yooo this videos lit I always knew because it was obvious but thanks for going more in depth with the subject
I haven't bought or played FIFA in years. I used to like playing the single player modes like Be A Pro or Manager Mode, but year after year it seemed like 100% of the development focus was on Ultimate Team, a mode I utterly despised! Bugs and issues that existed in single player modes 10 or 15 years ago are _still there_ because they only care about their FUT cash cow and they keep releasing the same goddamned game year after year after year, just with a roster update and a new skin!
Great video mate! New subscriber here
As someone who lived this video, it’s so spot on and very well made 😊 trade offers and no price ranges hit so different.
Fifa 23 i had a full rare gold squad within an hour of first opening ultimate team. I miss the days when a full rare gold squad came with hours of playing the game, but that was when gameplay was fun and captivating
Back again with a banger, get this man to 100k
Good things always take time!
The thing is with buying coins of a website you know what you get for the money. And if you buy fifa points it’s all about luck, you could get very little for 100€ for example.
To be fair in like 2017 at a sleepover with me mate as kids we went back to fifa 14 and we quick sold every item of in me mates club and just did pack openings selling everything and trying to get the best team out of a million coins and we ended up packing ronaldo without paying
This video was really well done, I love sports games like fifa and nba2k but the way microtransactions are imbedded in them ruin the magic of their online game modes
I never played Fifa UT as much as Madden UT. Same story, being competitive in Madden is a job. You need to constantly learn new exploitable plays and tactics as well as constantly upgrading your team.
never played online but I loved replaying the single player drafts on madden when it was replayable and loved the fifa draft when they brought it there now you need draft tokens or some stupid shit so don’t even touch ultimate team on anything at all now. I have 3 builds on 2k and that’s either atleast £75 each for 85ovr if that and I don’t get how they can be allowed to just erase your shit and your currency from one year and just ask for another £100 per build with like £70 for the game itself so I buy 2k every 2-3 years depending how much of an improvement their is and with madden and fifa I just play last years free on EA access I am not wasting money on their cash grabs anymore
This is one of the best RUclips videos I’ve ever seen. Perfect nostalgia mixed in with economic and social issues. Brilliant mate!
Thanks for watching mate!
Im glad i never played FUT other than a few times, i mostly play fifa for the other modes or with my friends, and i still enjoy the game because it allows for more freedom and not just hoping i get something good.
Same I just play career mode and that’s it.
Really well covered!
Im 21 now fifa youtubers were my childhood all thru middle school mostly i would watch them 24/7
The fact that EA stopped caring about other things in the game and only focused on ultimate team since that’s what got them the most money is what destroyed FIFA. I’ve played FIFA ever since FIFA 11-21 and every FIFA I’ve bought was for the sake of career mode, had they just invested half the time and money they put in ultimate into career mode, FIFA would’ve been a much better game. I stopped buying FIFA after FIFA 21 but thinking of making a comeback this year if the career mode is improved.
U skipped just a year
@@lordsaint1999 no, I didn’t buy fifa 22 and fifa 23 so that’s two years
@@bornagaingg6223I think he understood you saying this year as getting this year's fifa (23).
Great video!
massive big ups to Barfieboy & Geografifa keeping Career Mode alive & fresh these past few years.
SBCs absolutely changed the curve imo. A regular player like me and so many others have great teams because of sbcs.
FUT didn’t destroy FIFA. Fifa RUclipsrs destroyed Fifa.
This videos gonna blow up 100% rare niche keep that shit up
Great video! 👏
Thanks bro!!
On fifa 12 I remember At one point I used to have all team of the year players and the best rare gold players spend about 4k but I regret it after cuz handicap didn’t let me win even thought i had the best players on the game
Wow this brought back so many memories, coming back home from school and hopping into a PS party and playing ultimate team all night, now Fifa is just so dead
Genuinely amazing video
Keep it up with the good quality, soon you’ll get the audience you deserve. Soon enough.
Incredible video
I played football games(FIFA & PES) since 2006 and I not even once payed a dime. For me my carrer as a player and a menager was good singlplayer exp, but playing regular games with my friends is the best way to enjoy these games
I swear down phat memer is one of the 🐐 on yt now found him on bloody tiktok and now every dam video is a banger !!!!
very well said last point
That’s what I have been saying this whole time, post 2018 FIFA games they really suck and feel unrealistic. They messed up the defense really bad.
The reason I started playing ultimate team was so I can play against real life opponents with a team of particular players I enjoy. I'm also gutted it took more than 10 years to change the way of chemistry and when they changed it last year, you were still held back with some requirements. Imagine a team where you can have any player from any league/club/country and it would still play like a 100 chemistry team? Not even considering my progressive chemistry system where teams with low chem could improve after winning this many games or scoring that many goals.
Underrated video ❤
Another banging video
You already know bruvva! Apricate you watching!
@@phatmemer69thank u for doing your research and making this piece of content interesting and fun to watch . idea for next video . The Tmartn CS:go scandal
8:42 from which video is that? ive looked a lot of podcast but cant remember this one.
I can almost guarentee EA has a hand in the coins black market. You dont turn a blind eye to someone taking money out of your companies profit unless youre benefitting somehow someway. Not for this long at least. Theyre probably letting it slide and that benefits them somehow to where its not worth stopping it or they themselves are on the other end in some capacity eating the chocolate bar from both ends.
In the days of old you could actually be competitive with a 10k team. Imagine trying that in fut23 haha. Thats whats gone missing imo, the power curve is crazy meaning you have to treat fut as a second job to compete at the top levels.
Fifa Menu Ultimate team, I remember sitting there for hours on the menu just buying and selling making coins not even playing the game .... shit was addictive
This certainly showed me a side of FIFA RUclipsrs I never knew about. Buying other people’s footage to make a fake reaction video? My previous channel was a FIFA channel and looking back, I didn’t spend mega bucks, but knowing the big guys had connections and fake footage is a kick in the teeth I guess.
Amazing Video
Phat Memer! great video thank you for this very well done content brother 👍 maybe next video the cs:go skins scandal with Tmartn in detail thanks MrMemer
Best mode they ever had was “fifa interactive leagues” where you played your teams upcoming fixture against your teams upcoming opponent OR ALTERNATIVELY you played as your rivals opponent in their upcoming fixture.
It added spice to the game as you had the opportunity as an LFC fan for example to win at old trafford vs MUFC with west brom etc.
I’ve never played ultimate team as its never appealed to me so just play online as LFC vs the exact same teams (psg/madrid) as EA don’t want to make the game interesting to non-ultimate team players
Phat Memer never misses
I never played fut. Just never saw the point when career mode could allow you to create a team for free
Yeah Nepenthez got fined 91k, but a few years later he made a youtube video about buying a Lamborghini, so, justice....
I was gambling with Fut Galaxy at the age of 15.
The game is even worse now that it’s pretty much entirely PTW. There used to be ways to make coins without having to rely on luck or being good at the game. Now all those methods are gone in favor of “store packs”
I remember back when 100k packs were a rare thing and now they’re there literally daily and they have 500k packs now.
It was pay to win from the moment they introduced FUT lmao.. its crazy how nobody sees this
@@smolmemes2351 Oh of course. But now it's way worse because every non PTW method of making coins has been made obselete. You either have to have god tier luck, or no life the game.
Has been way easier for me to get promo cards through playing objs and shit like that. Since ea have made some changes. I started playing fifa this year since like fifa 15 and I truly have had some fun with no money spent. But when I would play back then all I wanted to do was open packs but I had no money nor my mom.
I think what’s killed UT is gameplay and EA for some reason making every game mode super competitive. Don’t get me wrong the competitive game modes did also improve the game but in my own experience there isn’t a game mode that I can go into and just chill and get rewarded. In the past seasons felt chill. Not too overly competitive. That’s nice to have. And needed. Now every game mode is about how many games you can win or have to win. Playing the game feels like chore imo
Surely the best option is to make fut its own game separate from those who actually want a great manager mode
There are also wait to much promos now, instead of totw tots toty and a few others we had before, fifa 13-fifa 17 was the greatest fifa era with fifa 17 being the goat
Well made video
Really interesting to a guy like me who had his head buried offline in the Career Mode sand all those years. It's a different world. FUT consumed the series, completely distracting efforts from the gameplay which has regressed significantly in the kast five years.
This is the my first fifa in years where i haven't spent a single penny on the game and i have to give EA props cause you honestly don't need to anymore play enough of the game and you can get the players you want.
Then you need ALOT of luck..
@@guttormmarkussen2662 nah its just untradeable i have a 30 million coin team thats completely untradeable lol
@@TheDjd111how many hours a day do you play?
@@tomiz17 i played all of October to January dropped it then played again from April till June lol
Nice video
no way u put speed into the first ones XD
Been a fifa player since 2001. Proud to say I’ve never played a game of ultimate team. Just career mode, online friends and ranked seasons game.
As a 10 years+ FIFA player, I only play the online season mode. That is where the real good players are in the world.
Thank you 🎉
On top of everything you said, the actual gameplay went from bad to worse how the time passed.
It's sad, I liked playing the game.
When I stopped playing it felt like I was getting of heroin. And I didn't even spend money on packs.
Great video.
The insane pursuit of profit has degraded the quality of EA sports titles. It's frustrating
I probably spent like 100 quid on ultimate team but in ea fc, i got the ultimate edition and now doing a rtg
Used to be someone that played alot of FUT since fifa14. I learned the hard way about wasting money back in fifa18 trying to get some TOTY cards. Spent about $400 and got nothing, since then I hadn't spent a single sent. I haven't played FUT since fifa21 as all you come across in matchmaking is some tryhard with a 90+ squad basically everytime even in the low divs.
Today I'm just on fifa for pro clubs since retirement from fut
Fifa gave me a deep rooted gambling problem that i still hold 10-14 years on
In Belgium it’s not even possible to buy fifa points anymore. Fifa had to remove it because of the Law
I played Fifa96 as my first. Left in 2002, returned Fifa13, but did not play UT. I enjoyed career modes. Just like in NBA2K. Due to my son I bought Fifa22. We played RTG. We were able to create a good team during Futties. Before the last promo we had very mediocre team mainly from sbc and objectives. This year we bought the game in January for half the price. I must say, that compared to Fifa22 the game is more oriented to buying packs. There more packs in store, the good ones untradeable. When you look at some vids you see how many people open those packs with Fifa points. It is crazy. For virtual players. As many here had written. It is gambling. This game is a prison, gulag and casino at once. It also should be a mental institution for some players.
Few days ago I made an experiment. During Shapeshifters 3 I opened many packs of 84,85 and 86+ ratings. I did not pack a single promo card. Using coins I have I have bought so called 500k pack. Zero specials. Then with Fifa points I have opened a pack for 500fp and got a special card of Maguire. Not the cheapest one. So You can see. If you load up, you get a good team. That is why if you want to follow a good YT for fifa watch a guy like Botas aka Boraslegend and his RTG (zero shareplay pack openings) or Runthefutmarket Nick, but Nick is opening shareplay packs. There was also a true legend Italian Stalion. Best Fifa critic and for me best player, who never abused mechanics, skills, formations and meta players.
As a guy that would play ut for fun and make coins for fun then would sell the coins on the side got banned and just stopped playing fifa
10:14 wtf was that noise 🤣
is that 2012 sweaty Goals KSI in the thumbnail!??!!
So sad that fifa, nhl and every other sports game are that way nowdays.. when i was 16 i used to put a shit load of money on these games, always getting scammed and i got tired. So now i put 50 bucks once every year.
I'm glad my friends and brother and i all just skipped FUT, the base game, career/manager mode and basic online is all we need.
I start playing ultimate team properly in Fifa 20 and I haven't really enjoyed it since and I have played most of the games since 05