Content Marketing Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
HTML-код
- Опубликовано: 16 ноя 2024
- Today I'm going to be covering content marketing, part one. So we're going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics that you need to implement to get results through content marketing.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: neilpatel.com/...
SEO Unlocked Course Playlist: • SEO Unlocked: FULL Fre...
Ubersuggest: neilpatel.com/...
QuickSprout: www.quicksprou...
Crazy Egg: www.crazyegg.com/
____________________________________________
Before we get started, I want to let you know, don't look back and ask, "Why," look ahead and ask, "Why not?" Because, as we cover content marketing, what you'll find is, a lot of companies are asking, "Hey, why should I end up doing it?" Well, you should end up doing it because it produces results, and I have some stats to show you later on.
But before we get started, let's look at the evolution of Google. What most people don't know is Google does more than one algorithm update per day, and as they've gone around over the years, they've gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they're really able to predict what humans want.
So why is content marketing important? I'll go over a few of the main bullet points.
Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it's not just for B2C, it's also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you're not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it's a great way to compete against the bigger corporations.
And that's why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it'll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.
When you're doing content marketing, if you don't understand you're customer's problems, you won't do well. It's all about finding the balance between the keywords that you want to target with your site, and the content.
When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.
You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there's good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we'll go over examples of that in the upcoming lessons.
And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you're not that creative, you don't have to worry, just following this formula will get you results.
So the first step in Franklins' Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.
Now that you have some keywords, you want to first figure out who you are, because not every company is the same.
This is super-important, especially at the beginning, you don't want to go off-brand, because yes, it may drive traffic, but if it's off-brand, it probably won't drive any sales, and this is both for B2B and B2C.
If you have little to no traffic, and you have a brand-new site where you've done little to no SEO, put in a competitor's domain here, because when you add a competitor's domain name, you'll be able to see what's working for them, and it's a great place to start. This will take you to a page that shows you all the keywords that you're getting traffic for, or your competition's getting traffic for, and it'll give you an idea, on the right side of the report, of who else is ranking, and it'll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
►Subscribe: goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: / neilkpatel
►On Instagram: / neilpatel
• Content Marketing Part...
#SEO #NeilPatel #ContentMarketing
Neil Patel is the Man! His ideas are amazing. I have put his ideas to good use to raise some good money. I would be sharing his ideas that I refined in my channel in a few hours. He raised my life!
Fantastic! Happy to help out, my friend :) Keep hustling!
Great one. I'd keep an eye on your channel. I'm subscribing now!
Thanks Neil
As a beginner, I am frequently facing this problem- how to enrich my content or make my content better than my competitors? And finally, you cover the point. The most important lesson I learn from you is we all everyone should learn to read the mind of our audience. If we can learn this, there will be endless opportunities waiting for us. And thank you for helping us to learn that...Waiting for the next one...
You are most welcome :) It's coming soon!
You motivated me to give teaching for free. So as a web developer I did a month free web master class using WordPress teaching over 900 students who are now into freelancing. Thanks Neil
That's awesome, friend :)
I understand this is also a bit of a salespitch for Ubersuggest but seriously this is still probably the best SEO course I found online. And I can't believe it's free...
I use Ubersuggest because it's the tool I've created so I trust it the most :)
It's great that you've used case studies to show the importance of content marketing please continue this.
Will do!
Massive thank you to Neil and the team for developing this course. I am a brand new blogger/writer etc, and I am going to use my first earning in 2021 to get the lifetime Ubersuggest membership :)
Fantastic! Glad to help :)
Unbelievable Neil, great content and thanks for sharing your vast knowledge to us to help us to create a life style that we could only dream of. Cheers from Australia
My pleasure! Love to help you guys grow!
R & D 🔥scientific Video on content marketing by Sir 🔥 Neil Patel Sir
👍
Big help. You just hit the nail when you explain how to find l
Metrics on Google [add stat or data and the end of the research]. I was looking for this information. Thank you ⭐️
Glad it helped! :)
Neil you are so dedicated.. You comment for every comments! Im your big fan
I try! Thank you :)
Neil 'The Master' Patel!
I'm proud to be a content marketer.
Awesome! So am ! :)
Great stuff Neil, I use all your tips to help grow my Forex Education business. I have started to get some organic traffic and wanted to thank you for all your help.
You are most welcome and best of luck!
Well its absolutely amazing that you reply each and everyone. Thank you Neil :)
Happy to do it :)
I could relate to everything you said here Neil. I've been following the advice of Joe Pulizzi of CMI for a few months now and i own and I've read three of his content marketing books. The wisdom is in the research stats, consistency is key.
Ever since I started following the advice, I've started seeing results.
I also use your tips for YT thumbnails all the time. Cheers to you and Joe for your valuable insights x
That's awesome :) Wishing you the best of luck and success!
Hey Neil sir....Yor are superb.... Awesome....... Thank a lot Neil sir
We all will want and waiting for new course after SEO Unlocked....
I appreciate that, friend :)
I started watching your content. I am amazed how you cover the little details. I have watched other You Tubers who fail in this aspect. They begin with what is covered in the 6th video of your course. I have found and fixed several problems using the 1st 5 videos in the course. Thank you for the great information in a useable presentation.
I appreciate that :) I try my best to deliver the best content to you all, so that makes me happy to hear!
I had been searching for one of your video about the best type of topics to build a blog on other than digital marketing because it is already taken by established authorities
Hope this video helped :) Let me know if you have any questions!
Yes, Neil you’re the best man! Thanks for great content
My pleasure!
I really like it Neil!! More to come and thanks
More to come!
My favorite SEO dude keeps smashing the content.. Cheers buddy
Glad you enjoy it! :)
Thank you so much. You're very generous with your knowledge.
My pleasure!
Hey Neil. Sal here. Great content video with awesome analogies. Which, in my opinion, make it easier for creators to relate. I know it does for me!
Well said! Glad you liked it :)
Love you Neil Patel...
Thank you :)
Great job Neil. You make the complicated sound simple :-)
can't express my feeling in words! just wanna say, May you live long! :*
Thanks, you too :)
Super professional presentation. Thanks neil!
You are most welcome :)
Heck yes im really let's go! Thanks Neil!
No problem, Shelly!
Great. You helped me a lot with your tutorials.
Both thumbs up for Neil
Thank you! :)
How to rank on Google
Keyword with ubersuggest SD less than 10 without backlinks
1.On-page optimization done
2. Content optimization better than which is already their.
3. Linked external and internal pages.
4. Short URL.
5. Long-tailed keyword used.
6. Updated content.
7. Used good multimedia.
Still not ranking after 1 month.
It can take a few months to see results, friend! SEO is a marathon not a race. Patience is key :)
@@neilpatel ok
Hi Neil you’re blowing my mind with this info! Amazing value I’m going to look at all my blog post in the future with a different eye! 👌🏿
Glad you enjoyed it, friend!
It's awesome the way you explained it
Thanks a lot 😊
These are very helpful. Thanks, Neil.
Glad you think so!
Very Very Useful Information About Content Marketing Sir. Content Plays a Vital Role in increasing organic Traffic. Thank you so much Sir.
Yes it does! You're most welcome :)
Neil - thanks !!!
Greetings from Poland :)
Welcome, Michal :)
U great Mantor for me ..love from India💓
Happy to be a mentor for you :)
Much needed video! Thanks for sharing
Glad it was helpful!
Thanks, Neil
Super informative, I have to make a lot of notes out of it otherwise this much information will spil out of my brain 😅
Notes are good :)
Excellent.
Many thanks!
*SEO has played a big part when I create my blog articles.* 😉
Good, as it should :)
Good content. I appreciate it.
Glad you enjoyed it!
Just amazing and valuables information.
Glad it was helpful! :)
I think ubersuggest should be in a position to be used worldwide. I can’t find Nairobi, Kenya.
I agree with you. We need to be able to pull keywords from other countries aside America
I agree. I'm starting the SEO journey also from Nairobi maybe we can touch base.
I completely agree! Hopefully I can get it there :)
@@neilpatel It is possible with the right attitude. Ubersuggest is getting there. Thanks for the course.
@@africanhustle01 That sounds good.
Smashed the thumbs up button even before I started to watch :D
Thank you :)
IKR....me too
Yes same here
Hey. Thank you for another awesome video! I noticed the second action you site in the conclusion is to find 3 data sources relevant to your industry. Does this mean externally link to them in the posts? Yoast SEO always tells me not to link to competitors content. Which makes sense, because I'd be referring readers to someone else probably selling the same product as me. Do you just site your research from them as sources in the footer?
thank you, you might want to compress the sound of your recent videos, as its not laud enough on mobile phone speakers
Thanks for the suggestion, Simon!
I like the teachings.
I'm glad :) Thank you!
Hey Neil,
What’s the best way to get brand signals/queries on a small budget right now? Thank you!
Good question! neilpatel.com/blog/low-on-cash-low-budget-ppc-tips-that-will-bring-big-budget-results/
Always follow you ...
I appreciate that
Thank you 😊
After seeing so much content how to get started.... totally confused from where to start... could you suggest me from where should someone start their digital marketing journey
Hello! I felt exactly like you a few years ago. These are my simple tips.
1. Neil has amazing information to implement it!
- start with a Wordpress website of something you like
- from cannabis, a friend's website, or even documenting your digital freelance journey, start with a website!
2. Go through his worksheets
- it might feel weird, but walk through the worksheets allows you to get an idea of what he's talking about
3. Be open and experiment!
- Search SEO companies, find their youtube/socials, and get perspective of what other agencies are teaching! this gives you an idea of other companies and then starts adjusting your RUclips algorithm to find this type of content
4. Like SEO, marketing, digital marketing, etc on socials
- LinkedIn in particular!
- Follow Neil, Moz, SEOPress, SEO Rush, and other marketing tools
- yes those are used for lead gen for them to be found so they sell their services, but it gives you an idea of what they are doing so you can gain those skills yourself (and maybe be hired by them or start your own freelance journey!)
Last, be open! Things change so as long as you're learning about how people consume content on a platform, you'll be good. (:
YOU GOT THIS AND I WISH YOU ALL THE LUCK!!
If I were you I'd take my free course I'm offering right now and releasing new courses over the next few weeks :) neilpatel.com/training
@@neilpatel he's on your free course already...
@@texascannabistoday860 Thank you so much
@@TrevorTynesLocalSEO 😂
You are the best
You are :)
nice idea bro
Thanks!
Hey Neil, big fan of your work❤️
I have a new blog. If I want to rank for difficult keywords should I create them before or after the easy ones.
Before and then create blogs for longtail terms that link to the page with the competitive term
@@neilpatel thanks a lot. Whenever I feel stuck and Google fails, I come here and I get answer every time.
Thank you so much for being there and helping us.
Absolute gold
Thank you!
Hi Neil! I have a question. Will the AI Writer on Ubersuggest will perfectly do the work of generating Blog content or does it need some add-ons?
Thanks for Giving Quality Content.
You are a proud for all Indians..
I admire you..
Love from India.
Can someday I will be able to meet you in India ?
-----------------Somil Sharma
Thank you so much, Somil :)
Can we Target to particular audience using SEO?
Thankyou ❤️
You’re welcome 😊
I just had one question in my mind which whether to start with fb ads or google ads
Which should i select for beginner
Please reply
Both are great options, honestly
@@neilpatel what about new website sir
Which is best?
@@beatsaudioshailesh Google ads for website
Hey Neil, my niche is about startups, entrepreneurs journey so what type of content I put? Yourstory is a similar example
Hey buddy this is Mohit..you can start with successful entrepreneurs..Their failures.. quality needed to be an entrepreneur..etc..there's a lot potential in that
I'd give tips, examples, and guides around that topic! Look at competitors sites and see what they're writing about to get an idea.
@@mohitvarmag2-48-fe5 Thank You Mohit 🙏💙
@@neilpatel Thank You Neil for always answering 💙🙏
Hey Neil,
When will UberSuggest arrive in other countries such as Vietnam? It's a pity there are only a few country options available right now.
Thanks.
Working on it, my friend
What are your thoughts about the micro niche blogging and affilate? And can you please suggest me that how can i find a perfect niche for that,Low competitive keywords .
I think micro niches are performing very well nowadays!
Is updating your old articles regularly is the same mean as consistency?
Yes :)
Hallo Neil! What if you dont have a competition yet ..and you somehow "inventing the wheel" (In our case a televeterinary company operating in Greece actually being first on the market. There is a need(you might be aware of those platform they are doing well in the US,UK). Great content as always,we are waiting for your expansion to the south european markets,cheers!
In that case you need to create educational content to educate your audience on the new product/service :) You'll likely have to run ad campaigns as well to get in front of new people and make them aware of it since it's new.
Neil is there a way to figure out what is well selling in google shopping Network? Thx!
I don't think there's really a way to know because those analytics would be business facing only.
Hei Neil Patel How long does it take to write an optimized SEO page from the keyword research to the end content marketing.
Depending on your experience in marketing it can take anywhere from a few days to a few weeks!
BEST!
Thanks for the comments, friend :)
I was wondering if you could do SEO and paid ads at the same time or do you need to concentrate on one first
No, its actually good to have both working hand in hand :)
@@neilpatel ok thanks
thank you 😊
You're welcome 😊
Blogging is growing very fast and I think it could make millions of dollars by generating revenue.
Do, you think that it could turn into startup?
Mast
Yes it could if you made it so!
Thank you
Thanks for all the comments :)
Awesome
Thanks :).
U have any suggestions for leads in web marketing in Market research?
What do you mean? Like how to gain leads?
Hey Neil, a query for you. In the above video you said that the content should e long but exactly how long. I have a blog on which I write content related to the universe. And as we don't yet know many things about the universe , my posts are short and are only about 1200 - 1500 words. Is that length fine for my niche?
Typically blog lengths should be 1500-3000 words :)
@@neilpatel ok Neil. Thanks for your insights
Dear Neil Whats the means for cinolization? shall we know
I'm not sure what you mean by 'cinolozation'
Hey Neil, thanks for the free course. I wanted to ask that i intend to make a informational website on digital marketing.But i am struggling with the musketeer research,i am not able to understand who should be my target musketeer and what kind of keywords should i search in forums and wikipedia..plz help, i am struck in this.
I would look up your competitors or brands doing similar things and see who their audience is! You can also use tools like Facebook Audience insights to get more information
Hello sir,
I am sixteen year old boy,who is really keen to understand how you started your first website at the age of 16 and started digital marketing.I also want to learn digital marketing but I am unsure about how and where to start. Please reply.
I started because I hired a marketing team and they scammed me, so I decided to learn it myself :)
@@neilpatel Oh.. thanks for replying
Hey, Neil, I have noticed that dropdown menu on your site not working properly on a mobile device
Sometimes it takes the click sometimes it doesn't
Please fix this
Mainly this is happening in my chrome browser
Thank you for the input, I'll look into it :)
Hey Neil, what if I searched upon what is not working for my competitors and write more valuable and great content on that topic, create more backlinks, and do right SEO; then are there any chances of success?
That's a great idea :) Nice job looking for those opportunities!
@@neilpatel Thanks for replying Neil
To enroll for the seo course do I need to own a website first or should I enroll first then build my website while undergoing the course
No you don't! You can just learn :)
Neil Patel alright thanks
Hello sir been following your content so long I am from maharashtra india and just because of the global pandemic I m thinking of to start a small E-commerce website which have a listing feature for people to have there private portfolio page for there information and want a blog or post kind of window on that how can I do that do you have any
Theme suggestions to me please which will help me with both
1) Portfolios listing +
2) E-COMMERCE site
I do not have a specific post that shows that, but I can try and help answer any questions you may have.
Hi, I've been following the course and trying really hard to implement as I go with the worksheets. However, I'm struggling as I'm trying to apply this to my charity website but I feel the content is only targeted to for-profit businesses that offer products or services.
Could you please suggest how can we apply for instance the MPW and MPRS worksheets in the context of a charity?
You can target keywords for your charity to help in rank in the SERPs! There are lots of non profits that do SEO :)
bro how did you make presentations? which software
You can use any software! Canva is a great one that I like to use :)
Hello sir, you did not cover indexing and deindexing?
What would you like to know?
@@neilpatel Thank you so much for replying sir, I have started a blog and a lot of deleted and outdated content still shows up on search engine what should I do to remove it?
Its not readable properly on mobile screen, kindly use black font and bigger font
Thanks for the tip!
Hi Niel. Can I optimise for searches from a particular country instead of generally. For example if my content on a general topic is tailored towards a particular country and culture
If it's a local keyword or a language specific keyword, then yes!
Hey Neil, do Americans buy cars online or offline?
That's a great question! I'm assuming more offline
Thank You :)
How to use Big data in content marketing. ?
neilpatel.com/blog/the-beginners-guide-to-writing-a-data-driven-post/
Neil sir, I don't have pc but I want to start blogging so plzzz help me ,can I start my blogging career from my android phone.
Please reply sir🙏
You'll like need a computer. Does a family member or friend have one you can use?
@@neilpatel okay sir ,but it is not possible 😒
Listing all the keywords in code and hiding them(display: none;) in page without affecting user experience. Is it a good idea?
No I don't recommend it
Bro
Some quick tricks to rank very lew competitive keyword
Target longtail keywords!
How do I avoid facebook ad account shutdown ??
Follow Facebooks Advertising guidelines!
I am in frount of my computer and lets do pratical work of your this video
I'm not sure I understand, friend
I am using ubersuggest and doing seo
One video on twitter card, because i can't find in twitter card's in website.
Thanks for the suggestion!
Is it important to put meta description to sitemaps?
Yes you'll need that
@@neilpatel Is it normal that I have 5 sitemaps in french that I've done already the méta title and description but I have 5 sitemaps in english who are empty. Can I delete them or hide them ? Or what?
Dear,
Your suggested PDFs are missing in your page in SEO Unlocked Section.
Please make those available for us.. It will help us and we will be very much greatfull to you.
Regards and Respect
Which ones are missing?
How much content should we post weekly on a site?
I post one blog a week and two videos :)
How to make digital products which could help to make millions and collect data of the customers.
Find a problem and help create a solution :)
Hi Neil... Would need your help in bloging. I have over ten year experience into travel I would to write about my experiences I have been watching so many videos but not able to get to the write way.. I started with blogger. Com but now got confused with WordPress n all.. plzz let me know the best way to do this..
What would you like to know about, my friend? I'd be happy to help.
I have lost my job due to pandemic I was working in a travel company and I have over 10 years of travel experience now I am looking to start a travel blog to share my experiences and also to earn money because I have seen so many videos that ppl are making money out of it.. so that's also a purpose I know that process would take time to turn out into profitable business.. but I am quite confuse which platform would be better blogger or wordpress which will get more attention of the audience.. I have started already with blogger with I haven't bought the domain coz I got confused with one of the video online ... Which is best option and how do I go about it
Is there any email id you have where I can send my doubts.. if so plz tell me
What is A B test
Testing roughly the same ad with one changed factor to see what performs better