How Tesla Markets its Products
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- Опубликовано: 10 сен 2024
- This video explores the different types of marketing activities Tesla does, which common ones they don't, how effective their marketing strategy is and how successful they've been.
Apologies for the mic quality on shots of Josh, our mic started to malfunction part way through our recording process.
Photo credits:
Musk 1 - Duncan.Hull - Own work
Musk 2 and Obama - Bill Ingalls - www.nasa.gov/mu...
Musk 3 - NASA/Bill Ingalls - spaceflight.nas...
Musk 4 - Steve Jurvetson from Menlo Park, USA - Elon Musk at TED 2017
Musk 5 - Maurizio Pesce from Milan, Italia - Elon Musk, Tesla Factory, Fremont (CA, USA)
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#Tesla
#Marketing
#ElonMusk
If you watched the video and decided you want in on some Tesla goodness, make sure to get yourself 1,000 miles of free supercharging credits. Use a referral code like mine: ts.la/josh95038 or your friend’s, neighbors’, or from whoever. Just make sure you take advantage of these referral codes floating around.
4 days after the delivery of my model 3 I had 12 test drive with my friends needless to say they were impress
Great polished presentation. I would guess you have experience in sales/marketing through your day job. I’ll be ordering a Tesla 3 next month. Thanks for info on the referral code and benefits to both in the transaction.
Thank you! Glad you enjoyed it and yes, I have a marketing background and have worked in marketing for a few years outside of RUclips.
So did you order the tesla
would be cool to see a tv commercial here and now from Tesla though
Why should they? It would cost money - which would have to be paid for by increasing the price of the cars. It would also serve no purpose, since they are already selling every car they are making. If demand plateaus they might go into traditional advertising. But until then it makes little sense.
What I think is missing from the video is: showing friends the car (basically 'fanboy viral marketing'). Most people do this when they have a new car but rarely do they get asked to take people for a ride. With a Tesla *everyone* is curious how it is to ride in an EV (heck, even my boss asked me for a ride ... and, boy, do I have a collection of positive expletives when I floor the accelerator for them the first time.) Of course such viral marketing only works if it's actually a good product. Luckily for Tesla: it is.
@@peterzerfass4609 ruclips.net/video/eKNxMa1N_zc/видео.html
Peter Zerfass let’s the ice car companies know that the word is definitely getting to the average person. the average person is still unaware of the benefit of an ev. their eyes are not open.
OK, so Tesla being able to sell every unit it produces before it's even made has nothing to do with selling a superior product that is greener than the ICE opposition and may well out perform them at a lower price while costing peanuts to fuel (charge) and giving its occupants the best chance of walking away from a crash. Something else to think about, I get annoyed by adverts for Ford and Toyota etc which interrupt my pleasure while watching TV or RUclips causing me to resent those brands, Tesla does not do that. All marketing that Tesla does do is directed at those folks who seek it out, whether that be a new vehicle reveal event or a SpaceX rocket launch (not Tesla but might as well be from a marketing stand point).
The marketing and advertising industry has managed to convince other manufacturers that they are essential, Tesla has shown it is better to spend that money on the product than the ad agency.
Thanks Josh 🙂
For me, this felt like a "Sales Meeting", of which particular "Loop", I'm afraid I don't find myself "in" !
But otherwise, watched, and found it indeed "informative" 😁.
May All Tesla "Aficionados" out there "in the wild", Enjoy Their Cars Each And Every Day 😊.
Especially YOU, Josh 😇 !
Me, I should Live So Long 😏.
Have a Great Tesla Day Josh & Company 😉 🔌 🚗.
🌞
JaneLee 🕊️
6/16/19 - in Pennsylvania
Thank you, this is gold
Excellent video, Josh! I love your Pride watchband @1:49! Thank you so much for this awesome Tesla analysis and for stressing that a referral code be used for every purchase.
Thank you! Glad someone caught the band :)
6 Months Later Reviews June is the best month 🏳️🌈!
Well presented and very informative
help ful
nice video
Top Ten Tesla Superchargers: ruclips.net/video/eKNxMa1N_zc/видео.html