Nomination of the week: BIORESTORE

"We buy garments constantly, we wear them a few times, and we get rid of them. We got really tired of this situation, so we [asked ourselves]: 'Okay, how can we renew clothing to prolong its life?'"
Whether your wardrobe is cheap or couture, the same thing always happens: over time, repeated washing and wearing lead to a worn-out appearance. But what if you could sustainably and easily restore your clothes at home? Creative Director and #sustainablefashion pioneer Richard Toon has the answer!
Meet BIORESTORE, a "detergent 2.0" that removes pilling, lint and garment fuzz from the surface of your clothing. It improves the colour brilliance, realigns the fibres, and reshapes the macro-structure of the garment. How? BIORESTORE's enzymatic action targets the pills and weakens them while the centrifugal force detaches and removes the fibres.