The Consumer Buying Process: How Consumers Make Product Purchase Decisions

Поделиться
HTML-код
  • Опубликовано: 24 дек 2024

Комментарии •

  • @SIPHIWEMPHO
    @SIPHIWEMPHO 4 года назад +9

    thank you Sir, decided to enroll for a marketing course this year... I am listening to you while i am busy drawing stuff... I am a structural designer by profession

  • @blessingsclarke1644
    @blessingsclarke1644 2 года назад +2

    This video is very simple and straight to the point.

  • @Taz1ra2maz3
    @Taz1ra2maz3 5 лет назад +3

    This is honestly the best explanation for the consumer decision making process!

  • @u.r.9706
    @u.r.9706 6 лет назад +3

    Best explanation on the topic, bundles of thanks sir.

  • @kimhoang5910
    @kimhoang5910 4 года назад +1

    amazing explanation

  • @rico5292
    @rico5292 4 года назад +1

    very good explanation. will be subbing.

  • @rachelfernandes2545
    @rachelfernandes2545 5 лет назад

    Very well explained. Thanks!

  • @clarkyoucanfly6636
    @clarkyoucanfly6636 5 лет назад

    This was extremely helpful!

  • @livewithintention1625
    @livewithintention1625 5 лет назад +1

    This is a really great explanation of the model, but surely cognitive dissonance is not the right term to use at the end of the buyers' journey if they're unhappy with the product? Cognitive dissonance refers to a disconnect in thinking, which would make you like something even if it isn't great. Thinking critically would result in realising the product isn't as great as you thought it was. Am I missing something here or was it just that the wrong word was used? Thank you!

    • @livewithintention1625
      @livewithintention1625 5 лет назад +1

      Falling for the "thank you email", convincing yourself you like the product even if you don't like it that much, would surely be a better example of cognitive dissonance than deciding the product isn't correct and you just return it?

  • @four321zero
    @four321zero 10 лет назад

    Its a great channel. Just wondering why the playlist is in reverse order. I mean Episode 47 plays after Ep 48. Have to manually change to 49

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  10 лет назад

      Which playlist are you referring to? If it's the marketing playlist, I don't show an episode 47 (interviewing).

    • @four321zero
      @four321zero 10 лет назад

      I went to the videos list on your channel and clicked on Ep 48- How marketers create value. The video opens in a playlist, but its in reverse order. Ep 47 (how to complete a successful interview) plays as soon as im done with ep 48. Same is the case for the other videos such as HR ep 61 (planning), the next video is Ep 60 (fixed margin).

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  10 лет назад +1

      Thanks for the information. I think I figured it out. From the homepage it simply plays them in the order that I created them as opposed to the episode numbers that I provided. If you go over to the Marketing "playlist" or any other playlist it will list them in a more logical manner. Hope this clarifies.

    • @four321zero
      @four321zero 10 лет назад

      ah i c. Yeah makes sense. Ill use the playlist instead. Appreciate your replies.

  • @emmanuelmark8071
    @emmanuelmark8071 7 лет назад +1

    Thanks so much for your response

  • @shalinichatterjee204
    @shalinichatterjee204 8 лет назад

    thank you so much , such a great explanations

  • @emmanuelmark8071
    @emmanuelmark8071 7 лет назад +1

    hello.
    if you are alone on an island and you have $100 to spend, there are shops around from where you can buy products that are not branded.
    kindly explain the buying process??

  • @dennisswara
    @dennisswara 12 лет назад +1

    thanks

  • @smjanagrg566
    @smjanagrg566 6 лет назад

    thankyou so much

  • @tsheposeanego5582
    @tsheposeanego5582 5 лет назад +4

    guess who's passing their test tomorrow

  • @EuTomcosta
    @EuTomcosta Год назад

    👏🏿👏🏿👏🏿🤝🏿🤝🏿🇧🇷🇧🇷

  • @jamesmartin6737
    @jamesmartin6737 4 года назад

    look, Im going to be very honest with you right now. this whole thing that your learning about here - advertising.. don't do it. get out now while you still can. get out while you still have a soul. cause listen up jack, you aint gonna make it. you fucking feel me?