Some choose to include the development stage on the graph before the introduction. This stage can be called conception, innovation or development. It is when the product is being researched and designed. Although, there are no sales happening at that stage, some argue that it is part of the PLC some argue that it isn't. The PLC is after all a theory. I hope I haven't confused you. If I have just ignore what I said haha :D
There are limitations to this theory, like for example its hard to know exactly at which point that the product enters a maturity/decline stage [in a quantifiable way].Likewise what are some of its other limitations?
Can the Product Life Cycle be used as a theory to define the market competition (by identifying where the competitors each have their position within intro, growth, maturity or decline section)?
That sounds about right Saif. It's generally a good strategy to begin working on possible redesigns and other revisions once the product gets into the maturity stage. This can help to prolong the life of the product and avoid venturing into the decline stage. Businesses also try to have new products entering the market to replace the ones that are potentially leaving it as well. Nice job!
Alexander Jacob right now? Theyre experiencing extension because of their rise in the gaming market, they arent declining, but rather switching markets. However, at the time of this video, they were declining
Sloam Loser thanks! totally was not expecting a reply, and I was just curious as to what the study was actually looking at, as all computer companies have had an increase in stock prices pretty much. thanks! thanks
Thank you for sharing all these videos, they are really helpful for my Business environment studies - I have my exam tomorrow and watching all your related videos today as refreshers :)
+Lamis Shehata Nope... this is only like 2 months late, but they would most likely be dropped in the growth stage as the company would lose funding and thus lead to a failed product.
Would you consider Yeezy boost 350 growth stage or Maturity stage, My lecturer doesn't believe that they in a growth stage, However she never mention which stage they in. Mind helping me as I need this information ASAP
+Ayabulela Tshotyana I'm not really sure Ayabulela. If you can find revenue growth rates that would be helpful. The general footwear market is likely in maturity, however individual brands within that market can be growing.
Dear Friends, I have many questions about product life cycle: 1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0. 2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions. 3/ Booming period: Revenue and gross profit grew significantly (> 20%). 4/ Should we track the product life cycle year by year?. Do you have any suggestions?. Thank you.
Yeah but what if there are fluctuations in revenue during one stage, does that mean it automatically goes to a decline stage?! For example Coke/Pepsi have fluctuations through seasons but they are holding the maturity stage for... decades now. :/
Omg! THANK YOU so much for this wonderful explanation!! You made my life easier & prepared me for my final exam :) ..better than a $300 txt book lol. I LOVE YOU! ❤ lol God bless :)
Some choose to include the development stage on the graph before the introduction. This stage can be called conception, innovation or development. It is when the product is being researched and designed. Although, there are no sales happening at that stage, some argue that it is part of the PLC some argue that it isn't. The PLC is after all a theory.
I hope I haven't confused you. If I have just ignore what I said haha :D
Cool, thanks! This was so helpful with preparing for exams. So sick of reading my textbook - this was a lot more interactive and interesting for me.
Glad to hear that! I hope your exams went well. Thanks for watching!
Oxhlgpho
i appreciate your voice clarity and enunciation
thank u so much . your are way too better than my lecturers and all textbooks.
Thanks, have a Marketing exam in an hour.
I would say good luck but it looks like it's a little late for that. Hope it went well!
ging die goed maat
There are limitations to this theory, like for example its hard to know exactly at which point that the product enters a maturity/decline stage [in a quantifiable way].Likewise what are some of its other limitations?
U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.
Thanks so much you have been soo helpful with my revisions for my exams. I have been understanding more than i do in class. May God bless you🌹
Can the Product Life Cycle be used as a theory to define the market competition (by identifying where the competitors each have their position within intro, growth, maturity or decline section)?
Thanxs ... It was helpful with preparing for exams
okay thank you for your response. so basically the product redevelopment is an extension strategy right?
It is useful to include the R&D section if you are also plotting the profit of a particular product.
is product development part of the product life cycle right before introduction?
Thank you very much this is helpful...but what about the saturation stage, where does it come in?
This is helping me alot in 2021 great video
Thank you! Really big help, I much more understand this than during in our online classes.. 👌
Glad it was helpful! Good luck with the online classes.
So what would you say are the things to analyse when trying to determine what stage a product is at?
A few things you may want to look at are sales revenue and profits over a multiple periods. Good question!
Thank you so much for the wonderful lecture
You sir, are an excellent tutor and I have enjoyed & learnt a lot from your lessons. Keep up the good work.
fan from England.
+TynTyn695 Thank you!
In the maturity stage u wer talking about Product life extension through new features,redesign,new packaging etc right? or did i get that wrong?
That sounds about right Saif. It's generally a good strategy to begin working on possible redesigns and other revisions once the product gets into the maturity stage. This can help to prolong the life of the product and avoid venturing into the decline stage. Businesses also try to have new products entering the market to replace the ones that are potentially leaving it as well. Nice job!
You are a gem of a Man bro.
Thank you for sharing. I am now more than ready for my presentation tomorrow.
One thing I would like to point out at Growth stage is Product differentiation is not important as there is enough for everyone to go around
Gud 4 the interview purpose..
Thank you so much for the this good vdo. It helps me a lot. The explanation here is even better than my lecturer's.
You're welcome! Glad I could help.
Thanks for helping me to understand this chapter! Good job done!
Is this the same thing as the industry life cycle?
Are desktops really declining, or is the market shifting to individual parts being sold?
Alexander Jacob right now? Theyre experiencing extension because of their rise in the gaming market, they arent declining, but rather switching markets. However, at the time of this video, they were declining
Sloam Loser thanks! totally was not expecting a reply, and I was just curious as to what the study was actually looking at, as all computer companies have had an increase in stock prices pretty much. thanks! thanks
This is so good,, thanks alot🙏
Excellent, thank you
Thank you. This helped understand the difference btwn product development life cycle and product life cycle
Thank you for sharing all these videos, they are really helpful for my Business environment studies - I have my exam tomorrow and watching all your related videos today as refreshers :)
My brother.... This is awesome... #Fiji
Eliki Dakuitoga Thank you! I appreciate the feedback.
Would the typical life cycle, including all stages, still hold for unsuccessful products?
+Lamis Shehata Nope... this is only like 2 months late, but they would most likely be dropped in the growth stage as the company would lose funding and thus lead to a failed product.
Would you consider Yeezy boost 350 growth stage or Maturity stage, My lecturer doesn't believe that they in a growth stage, However she never mention which stage they in. Mind helping me as I need this information ASAP
+Ayabulela Tshotyana I'm not really sure Ayabulela. If you can find revenue growth rates that would be helpful. The general footwear market is likely in maturity, however individual brands within that market can be growing.
God bless your business school
+G Awuah Thank you! Please tell your friends and thanks for watching.
Wht do the axes denote(X n Y)?
The X-axis represent the sales and the Y-axis would be the time.
It's real good got some good staffs on what u said, I am taking MBA online ar u an Xpert?
you are a life savour.but why is it that some life cycles include the development stage as their first stage?
This is an awesome explanation and i would like to to thank you for that.
Excellent explanation! Thank you!
wow
it was great explanation with very good examples.
thank you.
I will use the examples in my exams.
Dear Friends,
I have many questions about product life cycle:
1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0.
2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions.
3/ Booming period: Revenue and gross profit grew significantly (> 20%).
4/ Should we track the product life cycle year by year?.
Do you have any suggestions?. Thank you.
Very helpful sir 👍
great presentation
very nicely explained, thanks
Big wheel was my favorite product 😊
very useful clear crisp explanation
just what i needed
Thanks for the wonderful tutorial video it's really helpful 🔥
Glad to hear that! Thanks for watching.
Thanks very much...very helpful
It's simple and understandable
explanation is very good.. thank you
kok ngga ada suaranya ya
it was helpful thank you
Thank you sir
that is awesome, you are the great bro your videos really help me in understanding the condition of product according to market
thank you very much
Thank you so much for the wonderful lecture🙏
TxnQ so much sir... its make me better understanding
Yeah but what if there are fluctuations in revenue during one stage, does that mean it automatically goes to a decline stage?! For example Coke/Pepsi have fluctuations through seasons but they are holding the maturity stage for... decades now. :/
very important subject
Thanks,,
great video. thank you!!
Thank you Magomedova Medeya! Thanks for continuing to support us.
Great videos!
Thank you, interesting topic. Much obliged.
Glad you enjoyed it!
Very informational
Omg! THANK YOU so much for this wonderful explanation!! You made my life easier & prepared me for my final exam :) ..better than a $300 txt book lol. I LOVE YOU! ❤ lol God bless :)
thank you
***** You're welcome!
Thanks a lot. This was very helpful!
Nice one & Thank you :)
You're welcome ROBIN DSOUZA! Please subscribe so I can keep you posted on new content.
thanks, great video!!
You're welcome! Thanks for watching.
Thank you so much it helps a lot for my report later.
Have a marketing exam in the morning
Thanks you
Thank God for you
Glad I could help katie. Best of luck to you.
its excellent
...
“Electric cars haven’t really been adopted” I was confused then I saw that this was uploaded 7 years ago
Thank you Sir :)
nery nycly explained
"ultimately"
you are awesome！！！！
Thanks,xx
Great and simplified tutorial. keep on the good work :-)
Shamsa S I need some help from u
Thank you thank
You thank you
good, thanks
Thank you, Lili!
thanks
shoaib ansari You're very welcome!
this curve is missing the development stage; pre-release
Development stage is more similar to Introduction Stage
you're the man
vry helpful bt i thnk lecture might be give me more information about of product life cycle strategies n ol
best video!! hate those animated cartoon robot voices.
Best example is Nokia mobile
you don't have anything about PESTEL or VALUE CHAIN ?
Unfortunately I don't at this time. Best of luck.
الكليه حدتني عليك
Aint no body watch this!
Thanks for helping me to understand this chapter! Good job done
U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.
Glad I could help! Good luck on your upcoming exam.
Thank you
Great video! thank you!
thanks
Thank you
You're welcome!