STUCK IN A RUT?! Overcoming Struggles as a Business Owner and Content Creator
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- Опубликовано: 17 май 2023
- As Jeff describes, Its easy to get stuck in a rut as a business owner, entrepreneur and/or content creator. For many, it can mean the end. But there are ways to avoid it and to recover. Let's expand on this topic with a reaction to Jeff's recent video about dealing with content issues, sales issues, and a bad economy.
(P.S. - Yes, I discussed this idea with Jeff before doing the video) 😁
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It’s really hard out here. We are competing with Walmart, Target and BBW selling $7-10 candles. I stopped making wax melts because people specifically told me, they rather buy the $1-2 ones from Dollar Tree and Walmart. There’s no way I can make them and sell them for $2. I keep telling people the consumer doesn’t care about wax type (paraffin). They care about price and scent throw.
We had customers asking for years for us to make wax melts. But since we released them, they haven't been close to our sales expectations.
Yes 100% quality and price. Branding and aeesthetics as well. Wax type is at the bottom for most customers
@@BlackTieBarn I use Bw-910, nice wax interns of scent throw and smooth top, but sinkholes is bad. I also noticed it gives smoke and the wick just never stop dancing around which I hate. I can't find out why it just keeps dancing and flickering. I use Lx-22-24 in 3" jar and LX 14 in 2.5 jar.. the CD wick burn better with this Bw-910, it comes with more heat but overall it doesn't give that smoke and dancing around like the LX series.
When I saw Jeff’s video I actually cried for him. He worked so so hard. I felt his pain. I did comment on his video trying to support him. This is a topic that is not easy to talk about and it was even harder for Jeff. I felt how hard it was for him to get off the couch and make that content. I feel blessed to have both of you talk about it. Thank you so much for this video Wade!
Thank you so much for all the support. :)
No problem!
I did too! I literally cried. He does do much for the candle community, I definitely want him to win.
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His pain was definitely palpable. So was his strength. 🙏
Everything is content. That’s what I learned. Labeling candles is content, packaging candles is content, unboxing supplies is content, customer reviews is content. I treat my Instagram as my portfolio and I post for myself while inviting others to see my journey.
Jeff has a wealth of knowledge and he was the person I binge watch last summer when I learned how to make candles.
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🎉. Exactly! Everything is content. Don’t be afraid to try something new.
Loved the video Wade, more great takes on this situation. I love the comment about making it work during down times and you will do incredibly well in the best of times. These are absolutely learning times.
I also loved the additional comments on making content for consistency and virality. It all makes a difference and you never know when it catches again. Perfectly said.
I think a collab talking about the warehouse and our situations is a perfect idea! I think people would find some great value in the two approaches and executions.
Your vulnerability was beautiful and needed for your community. Praying for energy and a jolt of excitement for you. Winter is here and it’s our season if we own it. Wade’s spot on. When everyone is running away, we run toward and it changes everything. This is our greatest opportunity we’ll see in our lifetimes. So good. ❤
@@gracenivyco Thank you so much and you are right. It’s time to plant your feet and push forward.
100 percent agree on posting consistently is important. 2 of the customers who came to my store yesterday told me “I saw you posted …” and I came to pick some up! Going viral is great if it happens but your customers want to know what’s new or what is something you have that they haven’t tried yet.
Thanks Jeff. Couldn't agree more!
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The struggle is real! Glad to hear people talking about it. The good, the bad and everything in between! Yes, would love a colab!!
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A collaboration with you two experienced, practical gentlemen would be greatly appreciated by many.
Thanks Deb
When I saw his video, I felt every word. I can't get sales and it's so discouraging. I'm glad to hear your perspective and hope to build on the positive.
Yes! Please make another video on this topic with Jeff or other topics that you may think is helpful . I’m just starting out, and this is such good information in case I ever come across these problems. Your channel has helped me out so much.
Thank you very much
Wade, you can see the intensity and concern on your face. Blessings to both of you. I appreciate, Wade, that you jumped in to assist your friend and fellow maker. That shows real empathy and understanding.
I truly appreciate the transparency. Spot on for business in general , no matter the industry. Gotta keep pushing and not give up. It does get better, but sometimes it sucks on the way😅.
Trying really hard not to feel discouraged & bewildered. Thanks for your encouragement, Wade. 💓
No problem A
I really like this video because sometimes people do forget that content creators are human too, that your content is their focus and not what may be going on behind the scenes.
I've always took advantage to work and learn in the downtimes so when things get busier I won't be overwhelmed.
Blessings to you both and keep doing what you're doing it's needed 😊
Ps. All the above to the collaboration ideas hahahahaha!!
Thanks so much
This hit me hard. I haven't been watching many videos, not even thinking of the impact of that. I watch videos from both you guys. I buy wax from Stanley and sensed something was off, but watching this I now understand. This is definitely a lesson in giving grace especially if you don't know what people are going through. This helps us out here understand that we are not alone in this down economy season. Thank you for doing this. When we see the "big guys" going through stuff, we know that we are not alone and it helps us to go through it. Sending encouragement!
The struggle is definitely real! I have been fortunate not to be caught in it, yet,but have many maker friends who are really struggling.
I'd love to see that collaboration video!!
Yep pretty much the same situation for me. Have been getting through it but seeing it affecting tons
New to the industry and just seeing this video….. I have been on both Wade and Jeff’s channel and this video never populated until this moment for me…… you could tell it was a tough video for Jeff to made… But thank you Jeff for putting the topic out there and for Wade collaborating on the topic more…. It’s helps to see this…. Truly….. it reminds us that we all have our seasons in life and you are not alone. I don’t know if the 2 of you posted a second video to follow up….. the algorithm with these social media platforms can be fickle. Sometimes content that a lot of people and users a looking for it’s hard to find. I can type in the search for specific topic, I might get a few hits but then the rest is on a completely different topic I wasn’t looking for nor entered in the search. So Jeff and Wade… keep posting content….. it helps those in the candle community…. Truly. 😊
You and Jeff please continue to make more videos like these about possible problems that arise. You are empowering me to stay strong and to keep moving forward.
Thank you!!
Both of these videos were so needed. Been feeling like packing it up for a while. But I refuse. People need us. Sometimes that seems silly to say, but it’s true. Looking forward to seeing more from both of you. A collab would be amazing
Thanks!
Thank you both for being so transparent and open about your businesses. I am always grateful to hear from others who are willing to share their experiences so I can learn from them, so yes more videos like this are always welcome. Again, thank you both.
No problem!
Hi Wade & Jeff. This was a great video and real at that! Jeff lots of luck in your new location. Yes Yes Yes do a colab video. I have learn so much of both of you. I thank you both for all you do for us. You guys cover all issues and not only in business but with our mental aspect as well. Stay healthy
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Stay inspired Jeff !! You’ve inspired and helped countless of us !! I agree with wade this is just the birth of something new for you !! And yes to the collab videos!!
I’m just a month in and this is definitely informative to me. I would like there to be more content collaborations with new makers also if possible. Thank you Wade and Jeff push through as I’m so thankful for your support and content 🙏🏽
So nice of you to help out as yes the struggle is real. However you must push through. You’re a great friend to Jeff. Kudos to you!!
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I am finally taking my hobby and will immerse myself in it next year to build out my business. I am a Mental Skills Coach "by day" and I do want to mention - that our minds only does what it thinks we want. The words that we use and speak, literally shape our lives (if you look at the neuroscience behind it). If he can remove the word "struggle" from his vocabulary, it will be a massive win for him. Every time we use the words "I am...", we solidify a statement in our mind that cannot be changed. I hope he was able to turn things around.
I just wanted to address what y’all said about you keep pushing through and keep posting content. I appreciate that, it looks like you posted this a year ago and I am now just seeing it. It’s great encouragement and insight to this business. So thank y’all for what you do here.
Nodding my head agreeing the whole time. Watched both of your guys videos. Love both of you guys! Love to see more of the warehouse stuff. And yes diversify your products! My wholesale accounts are basically NOT candles!! They're my smaller other niche products than can bring in 50% of my sales outside of candles. Thanks wade!
No problem. And yes love your point of diversification even for wholesale
Yes collabs would be fun to watch. Also, I appreciate both of y’all being raw and honest here. While it sucks about the struggles it’s also a little comforting to know we’re not alone in it.
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Wade & Jeff, I feel we could all benefit from hearing your experiences with warehouses, shops, etc. Some people think now is the best time to open stores, others not so much. Either way, experience is the best teacher. I appreciate you both for your time & videos to help us.
Thanks susan
I'm not even done this video and it has already made me feel better. It's been slow for me too, granted, I've known that for a couple years now as that's what I've noticed. I've done exactly as you suggested and added more products to my line. Moisturizers for the summer, less on candles and melts. I try to shift that season by season but never cut one out entirely. I honestly wish I could do my side business full time but, I can't. I don't make enough *yet*, so it makes the grind of going from day job to working on side business in most of my spare time harder when things are slow. I'm spending my down time trying to make content as well. It's rough. I can second the feeling. I'm just investing for the future at this point. Buckling down trying to increase social media presence and prepare for the fall and winter busier months and try to get my act together to do in person craft fairs which I haven't had the courage or money to do the last few years. All in all, these videos help give a little confidence boost that if so many successful businesses are also struggling, it doesn't make it feel like you're failing. If many are getting a dip in business, that means you're not doing anything wrong exactly, it's just a trend for the moment. And yes, algorithms are so hard to figure out. It feels so luck based, it's hard to keep motivated. XD I just use it as advertisement more than anything. A couple new followers from each post is progress and I'll take that for now. Thanks for all you do with videos like these! It really does help!
Great info! And great plans
Thank you both - good sound advice 🙏 Flexibility is key and what we focus on - the beauty of making content is that people can watch it at any point in the future too 😊
Exactly
Thank you so much for creating such a positive spin on this. I was actually doing the same rant to my friends this week about my store. Keep the faith ❤❤
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Definitely harder times but as a retail candle shop owner I would definitely say it’s time to push your business side MORE than your candle side. REALLY work your loyal customer base! Offer them a deal if they have a friend shop , let them know how much you appreciate them! It really has helped to keep the sales going and to introduce new customers!
Great advice
It is a daily struggle 😩
Yes the stuggle is real. I made double at the same Mother’s Day event last year as the 1 I did this past weekend. I’d love more content with you and Jeff discussing more on the topic!
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Yes, please do the video with Jeff.
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You definitely do ship those wicks out quickly and we appreciate you for it, Wade! I’m still watching the video but just wanted to say before I forgot.
Haha thanks jamie
Also i find timing and audience is important 2-3 years ago you guys were basically helping a lot of ppl launch and start to learn the basics those companies are either still here trying to figure things out or not in 2023 ..
That colab sounds like a great video idea
Ps.I just got my wicks from you! And I will be testing this weekend! I’m so excited ! Thank you♥
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That was really kind and generous of you to do this video
Thanks Travis. Appreciate that.
Yes! I am in that same boat with trying to get sales. I have done two promotional sales on my website that both pretty much flopped🙃 and it has gotten me less active on posting as I feel like it doesn't do anything for me. After watching this I am inspired to just keep trying no matter what!
I would love to see a video of you guys talking about your warehouse and storefront experiences. That is like a 10-15 year dream and would like to know what you guys have went through and learned.
Long term plans... it's about the end game, like you said. :)
💕💕 don’t be discouraged..
This is REAL life. We wanna see how you handle and your tips and tricks. Jeff will get thru this and i'm so impressed with his transparency!
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I would definitely love to see you and Jeff in a video!!! Doesn't matter what's the content, although I would love to see a video on a revamp with scents and etc. Thank you so much for this supportive video Wade Thomas!!!
No problem
Hi wade and Jeff I am just starting out better but with me mine is going slow I need work on putting everything together online. To get my sales going it's like I take 2 steps forward and then 2 steps back to ooh I get confused I am not that good with online stuff I make the candles so I can fill the pain from Jeff hang in there I be praying everything gets better please pray for me I need help as well but now 2 people say but it be a while. I don't like to wait nor really a patient person I want to make scented candles and to make candles for my customers. Then things slow down I am struggling with getting the right help with computer work I can do candles but to get my pages worked on computer I just ain't good at it. But I am in prayer for you Jeff hang in there it's good to have friends who goes through the same thing it's good to work things out for each other so helping each other. I think is great.
Thanks Melinda for watching and the feedback. :)
I like it when small businesses go live selling with special prices on tic tok or utube. Teach us how you sell your candles. I have learned a lot from u both. 😊
Great idea
I would love that from you two, I think it would be really good to hear your experience!
Sounds greatA
I feel yah...I'm struggling as well. I haven't had not one sale on my website. It's been up for a month!!
Promote promote promote. Market market. Have some people review it. But you HAVE to get eyes to it
It's been a real struggle the last few months, but I'm hopeful for the coming months. We're looking at diversifying our business to better cope with these downturns.
Good idea!
i would love it if you both would discuss more about what the deciding "factors" were when converting from markets and online, to boutiques, and now warehouse /workshops, also how the legalities changed over, if at all as far as (insurance/costs) + resources
Great idea
I am glad you reached out to him.
❤️👍 thank you
Another great video, Thanks Wade. As someone who is about to get into the market, the downturn is somewhat concerning, but I believe in our product and our plan and I keep coming back to the fact that if we can make it work now then we should have a strong foundation to go forward on. I would love to see a collab with you and Jeff, sounds like a great video.
Sounds great. Thank you.
I would love a video from a small business owner perspective is balancing family and business. That is my biggest hesitation and fear is not letting my kids’ childhood pass me by while also having a business flow well. How do you work together with a spouse so they are not carrying too heavy of a load and you can still support each other especially during the hard and busy times of starting up and beyond when things are going well?
Great idea!
My website is dead at the moment but I keep telling myself and reminding myself it’s the slow season
It definitely is at the moment.
Yeah, this broke my heart too.
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Will you do an updated video on this topic? I’m in a SUPER CUTE downtown area and everyone 👏🏼 is👏🏼 DEEEAAADDD👏🏼. I have never seen anything like this. We have SO much foot traffic from the coffee shop next door, and so many people coming in but people are not spending. It’s so scary.
I’ve been missing for a few months. I went from a 6 figure candle/wax melt business… to being homeless. We lost everything.. 3 months of waiting and we finally have a place to live, but starting over. I’m DYING to make some wax melts but I ran out of wax. WE will get through this!! This video brought me to tears *hugs*
So sorry for your struggle. But you’ll rebound stronger than ever. Best of luck to you.
I put almost all of the content both of you put out into practice, so I'd be interested in pretty much anything candle related. 😉
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Hey! Thank you for the video! Please do more collaborations. I find them very valuable! Thanks!
Thanks Heather. Plan to!
Jeff you’re not in this alone we all are standing behind you!!!!
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Yes for the collab please... 🙏🙏🙏
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Thank you this really help me understand the ups and down to the business. I’m glad I’m on the right path I haven’t launched my business yet. Launching in June❤ I don’t have a question about business name I was told to use my name instead of my true business name until I get it trademarked so the name is not stolen. I would really like to hear about how to protect my name so my brand and theme stays true. I hope that makes sense. Oh, I would love the collaboration I watch you both❤
Great idea m thanks Deidra
Yes please do that collab
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Yes, please do talk about the warehouse and storefront. I am in the process of buying an established candle company that has suffered recently due to its owners lives getting in their way. My husband and I are taking it over and have huge plans for it!
👍 exciting!
@@BlackTieBarn and scary as hell. I already own a business in a different field, struggling due to the times and a major move we made. Thank you for everything you’ve put out, it’s helped me so much!
Would love to hear a collaboration on warehouses and retail experiences.
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Yes
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Perhaps instead of worrying about content (to make $ on YT), it might make sense to think outside of the box with sales with our craft.
Being in tech sales for most of my career, the best sales people who avoided the ups and downs... ignored the downs. By not changing their delivery and maneuvering through the sales cycle consistently, kept them at the top regardless of what was going on in the world.
We weren't talking about content for monetizing purposes on youtube. Talking about content in general for the brand. Like social posts, etc. But at same time, tell a business not to worry about one of their revenue streams also is tricky. Lol. I do agree though that the focus should be on the process and let things fall where they may. I don't focus on money from youtube. It's a side bonus that came later. I've been providing free content for years. But yah I think by content he want referring to only posting youtube videos. And I 100%, wasn't. I'm terrible on my social media accounts and neglect them. Lol
Seeing videos from you and Stanley who are like ideals for people starting right now, it is tough to see you guys say it’s tough for you when I’m just on my second month! Definitely chose a pathetic time to start
Well i don't want you to read to far into that. Rememebr...different struggles. Jeff stargazing with content snd going through difficult transition. I'm not having any issues with sales, etc.. Moreso busy and needing more help. Everyone has different struggles some are for good reasons. Every business has themm its never just gonna be a cake walk. Our business ate quite large now and have several moving parts. Struggles are part of growth. But in the video I never really say I'm having a tough time (in a business sense). I just agreed that being consistent with content can be tough.
Yes I understand that, I guess the way I mentioned it didn’t come out correctly. loved the video! Waiting for a collab soon 🥰
Infact you know I see your channel and it’s evident that you’re ofcourse not struggling with sales. I loved the video that you created with another candle maker on your trip, and that gives me a lot of hope!!
Creating a business is definitely not easy, working towards it day by day 🤓
Would love to see more collaboration. It's inspiring to me to see folks powering through. I'm looking to launch by eoy
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Maybe a small thought... taking risks yes, but risks something costs money, and when my husband and I are both in it, so 1 business, 3 children to 'feed'... scared as heck of taking money... knowing that my sales so far March 2024 dropped 54% compared to same period last year. I sell mostly in Markets and Etsy, having A LOT of difficulty getting my products in stores in Canada, but what is your advice or what to do when new candle stores on Etsy getting so much sales, but they are POD candles... 😮
Wade, any suggestions as to app or something for a "to-do funnel"? I get 1-3 free hours everyday, but have about 8 tasks with multiple steps each that will take 10+ hours to complete. I started to try to make a "work forecast" spreadsheet to basically tell me what to do with those free hours based on priority, but i was wondering if you knew of any already completed tools that do something like that?
Not really specifically for what your asking.... off the top of my head. Tools like monday.cok can help with task management. I think I have it video description. Helps with various workshops but not necessarily what you're looking for
A colab will be great!❤❤
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♥
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Hey wade, Trace here. I'm about to use this wax name ( Joy wax ) with a 3" diameter and CD wick but I'm not sure what size wick to start with. And I normally use 9% Fragrance oil in my candles. Can you please give some informations on this on what wick I can start on?
Honestly. And I'm not just saying this because I sell the wicks.... but I'd DEFINITELY recommend Premier 700 wicks. blacktiebarn.com/collections/wicks
For that size try a range of premier 750 up to 770.
Also check out this group full of people using that wax and most also use premier wicks. facebook.com/groups/280503190775638/?ref=share&mibextid=NSMWBT
@@BlackTieBarn I will give them a try. I heard you mentioned that wick in your videos a lot. You also mentioned they burn cooler compared to CD-Lx-Eco and more.
I actually followed this guy but then all I saw was negative thumbnails and I need more positivity and less negativity do I unsubscribed but after hearing this video it seems he is trying to be positive, so I will give him another shot
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Ok, please, the sky is not falling, the economy isn't crashing. Entrepreneurs adjust to market conditions, this is nothing new and not so dramatic. Know your market and get your sales. It's call work--and it is not easy. There is opportunity everywhere in this country, that's what makes it great. Let me add, you're out there swinging the bat and that's the best you can do---sometimes you'll strike out, sometimes you'll hit base runs and sometimes you'll bring it all home with a Grand Slam---just keep swinging that bat, you will get the results.
Exactly. 100% that's my message in literally every video. 😀
@@BlackTieBarn You live the example of someone who keeps swinging that bat. Thanks for being a shining star and sharing your journey, it's a brave thing to do. This is why we love you and tune in. ❤
What’s hard for me is to convey to the audience why you need to buy my wax melts and wax melter? How to “fix a problem and find a solution” in wax melts?
I love Jeff so much!! He’s the fkn best!!
😢
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Can you start back up candle reviews?
When I can for sure. But have to prioritize everything else right now as well. I'm buried and need to get caught on my business stuff as well. But yes.... I plan to when I can
@@BlackTieBarn love your channel and since I’m starting my own business helps to see labels, branding etc. trying to design labels and logo is not easy
I wish I saw this video 6 months ago 😢
Collab...Please. And thank you!
😁
Starting out myself now, may I ask in all innocence WHY it is so important to post comments. Is it to market the products you make over - or do you also earn money through your channels - something to do with algorithms?
Not sure what you mean. I get asked to provide videos and thoughts which I enjoy. And I try to keep up with comments to the best of my ability to stay engaged with followers. But that's hard often
@@BlackTieBarn Thanks Wade - I expressed myself poorly. Videos are obviously part of your direct and indirect marketing strategy as you build rapport with your followers/customers. But are the videos in themselves part of your income stream? Forgive me if I'm too nosy. I'm asking as there are so many entrepreneurs with channels on YTube who are obviously very busy but still spend a lot of valuable time making these videos. Having watched not a few, I must say yours is the best, and you're an excellent communicator.