12 Year Old Sneakerhead Hustles Hard |

Sneaker Con is a giant convention for Sneakerheads.
Directed by Josh Wolff, Shot and Edited by David Fang
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Follow Jacob, a Sneakerhead trying to score his favorite Yeezys from a seller at the 2018 Sneaker Con in NYC.
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"Sneaker Con, a gathering of shoe fanatics founded in 2009, brought 500 vendors and over 19,000 people to the Jacob K. Javits Convention Center in New York late last year. The heart and soul of the event is the trading pit, an area in the back of the 840,000-square-foot center where a crowd of mostly teenage boys was talking and holding up their sneakers, looking for buyers." -NY Times