They spent more time designing their mustaches than the parts. SRAM is starting to really turn me off. Coming from a SRAM rider. Every year it's a new MONEY GRAB.
You guys must be kidding. A few months ago, I chose to go the 30mm spindle path. Bought a Rotor BB as it was the cheapest for around 40 bucks. 40 Bucks! SRAM GXP, Shimano XT, even XTR... cost almost half the price! Alternatives? Hope, Chris King. For their price, I could change the BB like 20 times in case of bearing failure - which is exactly what happened after ONE day of muddy riding with my Rotor. Bearings stuck on both sides. And now back to SRAM. I bet that 1.01 mm will make your bearings fly to the moon! You could have developed a standard GXP-like BSA 30 bearing and everyone would've been in love with it.
I've got GX eagle on my bike and it rocks!! I feel like everyone who criticizes "new standards" are the same people who cried that "they don't need disk brakes because they have v-brakes that work just fine". No one is forcing anyone to buy bike parts... But these mustache comments are hilarious....
Franz V People are criticizing the marketing double talk. This stuff is aimed at dummies that fall for advertising. Without coming out and saying it directly, they are wording this to deceive people into thinking they're creating a single solution to the myriad BB standards out there. And that's not what's happening. They're just unveiling a new product. Which is fine in its own, but not fine to misrepresent what it really is.
Best modern crankset is the Shimano XTR M980, which came out in 2011 - strong, light, VERY durable, VERY reliable, low q-factor, great looking, somewhat affordable, uses the established 24mm bottom bracket and established 104mm chainrings, works perfectly with threaded BB's and just fine in BB30 with a good BB and/or adapters. Every carbon crank on the market is delicate and generally unreliable.
no idea what you are talking about. i used deore cranks for years and they have been working just fine for me, nothing special. But my newer carbon cranks survived 2 crashes in a rockgarden and generally felt nothing like brittle or unreliable. don't wanna talk bad bout good ol' xtr cranks, but completely abandoning carbon cranks is a bit harsh
Shimano AL cranks are all durable as fuck. My new RF cranks lost a good junk of carbon due to rock strikes. All AL cranks I had did not lost that much material. Only one crank failed. Guess witch one? The SRAM GXP haha.
Sorry after 9 year in the bike industry I had enough!!! Buy a bike with a thread bb, put a hope bb and shimano crank and you will have a bb that will be reliable and noise free. Job done!!! Also if you a bb30 buy a fsa adapter (less than £20) which makes it thread and do the same.
Few years ago I was mostly a fan of Shimano, and I still like their XT brakes, but I'm really getting to love more Sram products because they always keep developing and innovating. I run rockshox suspension and sram drivetrain on my bikes and I like it sooo much!
SRAM trying to offer that 1-stop shop for OEMs... talk up them buyers into thinking that it's better to have a SRAM BB with SRAM crank with Eagle chainring to go with the rest of the Eagle group, over a RF crank. As a consumer, I hope OEs don't buy into this, since SRAM's high retail pricing is a huge turn-off. I'd get 24mm spindle if I wanted a crank that fit all standards. I don't care about weight at the BB.
i dont actually know what it is that they made or how it works on existing platforms. they basically took 6 minutes to assure me they know what they're doing. wait i get it now. its just spindle diameter and bearings that are in either a threaded shell or pressfit... so to sum up the video "buy a new crank, again, cuz its 2018"
claiming that eagle is now the benchmark/golden standard is quite brave. Considering that bikes today still have mostly shimano components and not a lot of people wanting to change to a rather expensive XD-driver if they want to convert.
I've ridden Eagle and it's nice, but it is excessive. If you are weak enough to need a 50t dinnerplate, are you really going to use that 10t anywhere but downhill? 11-42 is already a great range. I'm using 1x10 and loving it, (I'm not a fit rider at all.) Honestly I could get by with 1x9, but I like having a clutch in the RD. Eagle will be nice for 1x road bikes, and it would be cool if they did closer ratio cassettes like 12-48 or a sturdy 14-46.
The XD driver is the main reason I cannot adopt SRAM. I have 4 sets of wheels and 5 cassettes that I would have to modify or cast off. For me Shimano XT (1x or 2x) is the best price to capability ratio.
In the hope that good folks at SRAM read these comments, the overall theme with this video seemed to be the importance of standardization to get consistency/quality. As someone who just got a new all-road bike, I find a lack of consistency, and clarity, surrounding the DUB Wide vs, standard DUB. Why are two standards needed? If I want to switch from my Force AXS 46-33, I have to change my derailleur too? I understand the purpose of Wide is to help accommodate wider wheels, so why not just go with wide throughout the line so the 44-30, the 46-33, and the 48-36 all are wide and work with ONE derailleur? Is there a reason a road rider would not want the pedals pushed out the 2.5mm that is provided by the DUB wide? Also, you can't use the integrated Quark Spider on the wide 44-30 as it has a 94 Bold Circle Diameter (BCD) vs. the 107 BCD for the 46-33, and the 48-36. SRAM never mentions that. What has taken me down this rabbit hold is my new Ribble GCR TI is set up with Force AXS and came with the WIDE derailleur but also came with the 48-36 chain rings. There is an utter lack of information from SRAM on the interoperability of these components. While SRAM is clear you need a wide derailleur to use the 44-30, is that really so? Could someone get the chain rings and put them on a standard DUB bottom bracket and would that work? This is assuming wide tires is not the problem someone wants to solve, but instead only wants the wider gearing. And nowhere does SRAM state if you can use the 46-33, and the 48-36 with a wide derailleur but apparently that will work because that is what came with my new bike and it works fine. Figuring out what will work and what won't has been frustrating and knowing i can't use my power meter on the Wide system is a real bummer. Through all this it seems the goal of consistency and clarity no longer applies. Bottom line, the Wide concept is a great idea,, but it really would have been great to leave the BCD the same for the smaller chain rings so my current spiders and power meter would work, and if that is not possible then standardize the entire line of chain rings and power meters around the 97 BCD, or something in between. Then just use one bottom bracket and one derailleur so everything can be mixed and matched with no issues.
For all those who wonder - dub is a standard that allows to use the exact same crank with different bb types. Most of common bb types: bsa, bb30, pf30 etc. requier specific crank for each one, so you can't use bsa crank with bb30...
Good for SRAM, but meh for the consumer. SRAM only has to produce one spindle now (which won't fit in any other BB type but their DUB). SRAM also gets to reduce crankset SKU #s they now need to produce, but still get to sell the hell out of BBs. IMO, switching out cranks and bottom brackets for a bike isn't a big deal. BBs are cheap and easy to install.
Is this why the Force eTap AXS crank is so much more expensive than the Force 22? Fair enough, on the condition that DUB, indeed, fully resolves the issues with press non-threaded bottom brackets. That said, I don't quite understand how Sram can refine the bottom bracket -to bottom bracket shell tolerances to the minimum without knowing of the precise tolerances of every frame out there. I wonder, what @Hambini and Chris King think about #DUB…
Can you use a dub boost in the front (crankset only) and not in the rear (cassette/hub) ? I was just told that if I use boost in the front I have to use it in the rear! Thanks
Sounds good. Now go back and fix the GXP BB! The one that there is like 4 million threads and videos of people asking why there is play on the non drive side. I understand that I have to capture the inner bearing race with the perfect washer(which should come with the BB) and shimming. But I had to search down the extra parts and figure it out myself. 100% not home-mechanic friendly.
Which bottom bracket do I need with a dub boost crankset? I have a threaded 68 mm bb housing on a plus size bike. My chain line is 52mm on a sram nx 1x11 and would like to upgrade to a new dub crankset and bottom bracket.
Hey mai i ask some questions? I am upgrading my gx 10-50t to gx 10-53t. The new gx crank spindle size seems to be bigger than the old one. Do I need to install new bb or is there any other way? I now using new gx set except old gx crank.poor me #sram #gxlunar #help me
How does 1.01 mm make seals better than traditional 30mm spindles? We're talking about 28.99. Why not release all the new techs all at once (Eagle, DUB etc..) as a whole system.
Yes, i installed sram gx-1000 gxp in to ns clash 68mm vs 2 spacers(2×2.5mm). place them between the cups and the frame...and for my dartmoor, i will be install latter sram dub gx cranks, the spacers may be install after the cap and before cranks.. From sram manual☆ For 68: inner left spacer 2.5mm+inner right spacer 2.5mm and+ 4.5mm outer right spacer.. p.s. sorry for my english i am russian )
I’m still none the wiser why I need this and not convinced that it’s better. Seems like sram want to set a new standard so we all have to buy their parts 😂
You understand this video is 6 minutes of utter marketing rubbish right? You haven't simplified anything. You haven't created a single solution. You haven't created 1 product to fit every frame. What you have done is just make a new bottom bracket with exactly the same amount of variations as there were before. You're not benefiting the customer whatsoever with this product, you are benefiting your bank balance.
Hello there! I have a Sram x1 1000 11 speed crankset and a norco range b1 frame 2013 with english bsa could you please tell me whats the perfect bottom bracket for these? tried fsa and race face bb30 but it clicks when pedaling.... best regards ! this is the crank model www.alltricks.com/F-11932-pedaliers/P-111218-pedalier_sram_x1_1000_bb30_11v_32_dientes_sin_eje_negro this is the frame www.norco.com/bike-archives/2013/range-killer-b1/ cheers for the video !
Hey SRAM instead of making yet another specific spindle size/BB bearing size. Why don't you guys focus on fixing the decade old Juicy syndrome with your brakes, do better QC work with the Etap line and Zipp products, or better yet bring some product manufacturing back stateside.
apparently there is no real information why those bearings or seals are better then previous types and I remind my self that the last innovation from SRAM for BBs the GXP was not good at all. Asynchron bearing types and if the spindle got loose only a tiny bit the whole crank-system was dead in one hard stroke. Well I hope SRAM makes a good explanation why those BB are more durable and not just because we have a new axle standard and well better seals crap. Give me some real information about it. PS. I dislike all 2 piece cranks.
All benefits I see so far is for SRAM: cheaper manufacturing - one spindle length/diameter less steps to produce etc. - and can be sold for more as the "latest and greatest". As a bonus it forces to buy a SRAM BB with it - for now. The rest sounds like typical marketing BS mixed with some beard fest.
The mustache to bottom bracket ratio is WAY too high...
They all had to choose a stick on for the video. Subliminal macho signaling
Too damn high
I believe this is also dubs as a hipster development center.
That is what i have noticed first really!😂
I thought I was the only one. Those mustaches makes me want to switch to Shimano. Come on guys can you be any more hipster than that?
Apparently SRAM has been spending their time developing a simple solution to facial hair...the mustache.
Didn’t know what this comment meant till the video started playing 😂
I can't belive that I wasted 6 minutes watching this vid without getting only the slightest information about what is really new about this design.
There isn't anything new. They just arbitrarily picked a number and decided to make a spindle in that size.
But even that is not communicated during that vid, or did I not see / hear it?
IKR! I didn't get anything from the vid either!
Trying to justify there bs over priced products! Xt the workhorse of mtbing
They spent more time designing their mustaches than the parts. SRAM is starting to really turn me off. Coming from a SRAM rider. Every year it's a new MONEY GRAB.
Is it a beard commercial?
It's clearly a mustache competition
Too much facial hair growth clearly causes brain damage.
3:29 this guy lost
"We couldn't do that with the old dual platform" So, we now do a triple product line so we have an even more complicated product line up. Great.
S.R.A.M = Staff Require A Moustache
Lol
You guys must be kidding. A few months ago, I chose to go the 30mm spindle path. Bought a Rotor BB as it was the cheapest for around 40 bucks. 40 Bucks! SRAM GXP, Shimano XT, even XTR... cost almost half the price!
Alternatives? Hope, Chris King. For their price, I could change the BB like 20 times in case of bearing failure - which is exactly what happened after ONE day of muddy riding with my Rotor. Bearings stuck on both sides.
And now back to SRAM. I bet that 1.01 mm will make your bearings fly to the moon! You could have developed a standard GXP-like BSA 30 bearing and everyone would've been in love with it.
I've got GX eagle on my bike and it rocks!! I feel like everyone who criticizes "new standards" are the same people who cried that "they don't need disk brakes because they have v-brakes that work just fine". No one is forcing anyone to buy bike parts... But these mustache comments are hilarious....
Franz V People are criticizing the marketing double talk. This stuff is aimed at dummies that fall for advertising.
Without coming out and saying it directly, they are wording this to deceive people into thinking they're creating a single solution to the myriad BB standards out there. And that's not what's happening.
They're just unveiling a new product. Which is fine in its own, but not fine to misrepresent what it really is.
Theball Player solid comment and point!
wow another standard . how exiting. what will they come up next, a new handlebar thickness like 24mm ? I moustache another standard brewing...
First create a problem, then offer a solution and don't forget to make people pay well for it.
SRAM is starting to look like the iPhone of the drivetrain world
Yup. I'm starting to be ashamed I have 2 SRAM equipped bikes. SMH
all they want is our money.... let's make an standard industry!!!
Henry Wolf Starfleet-Starbike threaded works, hope bb and shimano cranks job done!!! . 4 years same bearings and no noise.
Best modern crankset is the Shimano XTR M980, which came out in 2011 - strong, light, VERY durable, VERY reliable, low q-factor, great looking, somewhat affordable, uses the established 24mm bottom bracket and established 104mm chainrings, works perfectly with threaded BB's and just fine in BB30 with a good BB and/or adapters. Every carbon crank on the market is delicate and generally unreliable.
deeppurplefan Not to mention 30mm bottom brackets are garbage.
Don't think I would run XTR 980 on a DH bike... SixC all the way baby. BB bearings are cheap and the stiffness is worth it.
no idea what you are talking about. i used deore cranks for years and they have been working just fine for me, nothing special. But my newer carbon cranks survived 2 crashes in a rockgarden and generally felt nothing like brittle or unreliable. don't wanna talk bad bout good ol' xtr cranks, but completely abandoning carbon cranks is a bit harsh
hobmarg Yeah sure you feel the stiffness of the carbon cranks .....
Just buy Zee/ Saints and ride them for 5 years without problems
Shimano AL cranks are all durable as fuck. My new RF cranks lost a good junk of carbon due to rock strikes. All AL cranks I had did not lost that much material. Only one crank failed. Guess witch one? The SRAM GXP haha.
Welcome our DU(M)B technology...
The mustache game is strong on this video. Good info.
Sorry after 9 year in the bike industry I had enough!!! Buy a bike with a thread bb, put a hope bb and shimano crank and you will have a bb that will be reliable and noise free. Job done!!! Also if you a bb30 buy a fsa adapter (less than £20) which makes it thread and do the same.
Few years ago I was mostly a fan of Shimano, and I still like their XT brakes, but I'm really getting to love more Sram products because they always keep developing and innovating.
I run rockshox suspension and sram drivetrain on my bikes and I like it sooo much!
good to see they're testing it in rainy California to be able to compare to the wet testing in the lab *palmface*
what is the red counter weighted work stand that guy was using at the 1:53 mark.
Interesting and from an engineering viewpoint impressive work.
SRAM trying to offer that 1-stop shop for OEMs... talk up them buyers into thinking that it's better to have a SRAM BB with SRAM crank with Eagle chainring to go with the rest of the Eagle group, over a RF crank. As a consumer, I hope OEs don't buy into this, since SRAM's high retail pricing is a huge turn-off. I'd get 24mm spindle if I wanted a crank that fit all standards. I don't care about weight at the BB.
Those mustache add weight and aero drag. Trust me it's cheaper to shave than to have the crank.
we realy like riding our parts.
tell me more about sram brakes
I like SRAM brakes because they sing to me. I never feel alone on the trail. WOAOAOHAOAHAOAHAOAHWOAOWA
Quality moustache battle video with some bike bits
Love my threaded dub new. New frame will take a press fit dub. Not excited about a new installation tool, but still sized about a press fit
i dont actually know what it is that they made or how it works on existing platforms. they basically took 6 minutes to assure me they know what they're doing.
wait i get it now. its just spindle diameter and bearings that are in either a threaded shell or pressfit... so to sum up the video "buy a new crank, again, cuz its 2018"
claiming that eagle is now the benchmark/golden standard is quite brave. Considering that bikes today still have mostly shimano components and not a lot of people wanting to change to a rather expensive XD-driver if they want to convert.
I've ridden Eagle and it's nice, but it is excessive. If you are weak enough to need a 50t dinnerplate, are you really going to use that 10t anywhere but downhill? 11-42 is already a great range. I'm using 1x10 and loving it, (I'm not a fit rider at all.) Honestly I could get by with 1x9, but I like having a clutch in the RD.
Eagle will be nice for 1x road bikes, and it would be cool if they did closer ratio cassettes like 12-48 or a sturdy 14-46.
The XD driver is the main reason I cannot adopt SRAM. I have 4 sets of wheels and 5 cassettes that I would have to modify or cast off. For me Shimano XT (1x or 2x) is the best price to capability ratio.
Have a guy write dub into his beard
In the hope that good folks at SRAM read these comments, the overall theme with this video seemed to be the importance of standardization to get consistency/quality. As someone who just got a new all-road bike, I find a lack of consistency, and clarity, surrounding the DUB Wide vs, standard DUB. Why are two standards needed? If I want to switch from my Force AXS 46-33, I have to change my derailleur too? I understand the purpose of Wide is to help accommodate wider wheels, so why not just go with wide throughout the line so the 44-30, the 46-33, and the 48-36 all are wide and work with ONE derailleur? Is there a reason a road rider would not want the pedals pushed out the 2.5mm that is provided by the DUB wide? Also, you can't use the integrated Quark Spider on the wide 44-30 as it has a 94 Bold Circle Diameter (BCD) vs. the 107 BCD for the 46-33, and the 48-36. SRAM never mentions that. What has taken me down this rabbit hold is my new Ribble GCR TI is set up with Force AXS and came with the WIDE derailleur but also came with the 48-36 chain rings. There is an utter lack of information from SRAM on the interoperability of these components. While SRAM is clear you need a wide derailleur to use the 44-30, is that really so? Could someone get the chain rings and put them on a standard DUB bottom bracket and would that work? This is assuming wide tires is not the problem someone wants to solve, but instead only wants the wider gearing. And nowhere does SRAM state if you can use the 46-33, and the 48-36 with a wide derailleur but apparently that will work because that is what came with my new bike and it works fine. Figuring out what will work and what won't has been frustrating and knowing i can't use my power meter on the Wide system is a real bummer. Through all this it seems the goal of consistency and clarity no longer applies. Bottom line, the Wide concept is a great idea,, but it really would have been great to leave the BCD the same for the smaller chain rings so my current spiders and power meter would work, and if that is not possible then standardize the entire line of chain rings and power meters around the 97 BCD, or something in between. Then just use one bottom bracket and one derailleur so everything can be mixed and matched with no issues.
I hope this was filmed in Movember!!
Nice Moustache from the Spanish Hero José Hermida!
For all those who wonder - dub is a standard that allows to use the exact same crank with different bb types.
Most of common bb types: bsa, bb30, pf30 etc. requier specific crank for each one, so you can't use bsa crank with bb30...
Who does that?
@@zap...
DUB is a standard developed by SRAM
@@Kot1026 yeah I know that but who switches their cranks to different bikes?
@@zap... it reduces their engineering resources being used when developing cranks for different types of cycling.
Good for SRAM, but meh for the consumer. SRAM only has to produce one spindle now (which won't fit in any other BB type but their DUB). SRAM also gets to reduce crankset SKU #s they now need to produce, but still get to sell the hell out of BBs. IMO, switching out cranks and bottom brackets for a bike isn't a big deal. BBs are cheap and easy to install.
Montana de Oro! Now I wish I had stayed after I got my mechanical engineering degree in SLO. That was back when mountain biking was hardly a thing.
Is this why the Force eTap AXS crank is so much more expensive than the Force 22?
Fair enough, on the condition that DUB, indeed, fully resolves the issues with press non-threaded bottom brackets.
That said, I don't quite understand how Sram can refine the bottom bracket -to bottom bracket shell tolerances to the minimum without knowing of the precise tolerances of every frame out there. I wonder, what @Hambini and Chris King think about #DUB…
Watch out guys, shimano is comin out with that 12spd and it gonna hit hard
Imagine the peer pressure you must be under if you do not have a mustache at sram.
let´s hope it´s better than their taste in beards
hahaha WTF is that on the guy´s face @2:50?
Well, it got the lightness of a mustache, while still providing enough face protection as a full beard. Everbody should start thinking like SRAM.
I imagine its like, "I know you have a degree from MIT, but we want engineers to express themselves. You do want to express yourself, don't you?"
SRAM = mustache. Got it. How will Shimano respond...mullet, high and tight, mohawk?
More shots of Anthony throwing down with those 1000 HP walking sticks!!!
why my sram dub crank set play gets tight when i tighten the bolt in the spindle?
Can you use a dub boost in the front (crankset only) and not in the rear (cassette/hub) ? I was just told that if I use boost in the front I have to use it in the rear! Thanks
Sounds good. Now go back and fix the GXP BB! The one that there is like 4 million threads and videos of people asking why there is play on the non drive side. I understand that I have to capture the inner bearing race with the perfect washer(which should come with the BB) and shimming. But I had to search down the extra parts and figure it out myself. 100% not home-mechanic friendly.
Which bottom bracket do I need with a dub boost crankset? I have a threaded 68 mm bb housing on a plus size bike. My chain line is 52mm on a sram nx 1x11 and would like to upgrade to a new dub crankset and bottom bracket.
As a recent Engineering graduate, this shit is straight up inspirational! Hell of a job!
Hey mai i ask some questions? I am upgrading my gx 10-50t to gx 10-53t. The new gx crank spindle size seems to be bigger than the old one. Do I need to install new bb or is there any other way? I now using new gx set except old gx crank.poor me
#sram
#gxlunar
#help me
How does 1.01 mm make seals better than traditional 30mm spindles? We're talking about 28.99. Why not release all the new techs all at once (Eagle, DUB etc..) as a whole system.
Rollin' on dubs!
I have a cannondale trigger carbon 1 2016 bb30 is this compatible with my bike feedback would be appreciated cheers
Translation, DUB is a adapter, for all bottom bracket standards, that will work with the eagle system.
So its kinda like a 27.5 inch wheel, better roll over of the 29 with the light weight, and the durability of a 26?
Matthew Zuniga No- ist just that Sram cant make 24mm diametre like Shimano and make it reliable.
So they make this fucking bullshit up
DUB correspond à du boost ?
Durability? Let's put my 10 year old Chris king English bottom bracket up against a brand new sram one and see which fails first
Can I have bb30 threaded on MTB boosted frame ?
Can you adapt a nx to a dartmoor 68 frame?
Yes, i installed sram gx-1000 gxp in to ns clash 68mm vs 2 spacers(2×2.5mm). place them between the cups and the frame...and for my dartmoor, i will be install latter sram dub gx cranks, the spacers may be install after the cap and before cranks..
From sram manual☆
For 68: inner left spacer 2.5mm+inner right spacer 2.5mm and+ 4.5mm outer right spacer.. p.s. sorry for my english i am russian )
intro song?
I've bet they shot this in movember and the marketing department immediately regret it.
I’m still none the wiser why I need this and not convinced that it’s better. Seems like sram want to set a new standard so we all have to buy their parts 😂
You understand this video is 6 minutes of utter marketing rubbish right? You haven't simplified anything. You haven't created a single solution. You haven't created 1 product to fit every frame. What you have done is just make a new bottom bracket with exactly the same amount of variations as there were before. You're not benefiting the customer whatsoever with this product, you are benefiting your bank balance.
Bro, no bike company would be in business if they weren't getting a "bank balance benefit".
chill out and just ride your bike. if this is pissing you off you really need to have a good look at yourself.
Dude... you missed it... they've all got one NAME. Problem solved! LOL
I wish i could work there, but no mustache :(
increíble........ sin palabras supera todo lo que podía imaginar de esta empresa
Hello there! I have a Sram x1 1000 11 speed crankset and a norco range b1 frame 2013 with english bsa could you please tell me whats the perfect bottom bracket for these? tried fsa and race face bb30 but it clicks when pedaling.... best regards !
this is the crank model
www.alltricks.com/F-11932-pedaliers/P-111218-pedalier_sram_x1_1000_bb30_11v_32_dientes_sin_eje_negro
this is the frame
www.norco.com/bike-archives/2013/range-killer-b1/
cheers for the video !
Is moustache a requirement for a job at SRAM?
Tech from the SRAM Experimental Facial Hair Facility
I love me some dub!
I can think of many improvements on other products Sram could consider.
Michael Deguis was demoted to chain cleaner shortly after the release of this video for not having a mustache. Boycott SRAM for mustache bigotry!
Question ?
Does this fit older 68mm BSA Bottom Bracket ????????????
...brought to you by GXP developers.
My Dub BB fails at 6 months of use in my stumpjumper carbon EVO Comp. Durable? nah!
I've bought gxp system sram xx1 eagle BUT I have label "dub" on it. Sram are you go mad?
interesting choice of mustaches
you can tell how simple is from the moustaches!
Did a bunch of Shimano engineers go over to SRAM?
You guys make fantastic products but with your brakes maybe reengineer your brakes from dot 5.1 to mineral oil 👍
Hey SRAM instead of making yet another specific spindle size/BB bearing size. Why don't you guys focus on fixing the decade old Juicy syndrome with your brakes, do better QC work with the Etap line and Zipp products, or better yet bring some product manufacturing back stateside.
A commercial verifying that all Californians have a screw loose.
“A single solution”......... to taking your money. Goons.
1:52 is that Ike from the future
Did you notice there were not any female employees in this commercial? Yeah, I think I would have been freaked out at a new level.
I'm a mountain biker, we need yet another BB "standard" that promises to last forever on a bike I will own for two seasons.
Is there a safe space for non mustache employees at SRAM.
Sram Mustache, new line!
Wow, sensational new invention! Or a shameful COPY of race face CINCH?
This is compatible with BSA?
Engineering aside, why is a new tool required to mount it?
I think I’ll stick with my Hope crankset.
All this hipster marketing waffle is the bane of the cycling world.
I want a creative mustache
Dude, we get it. You guys are really into your hipster beards.
The best thing about SRAM is I don't own any of their over hyped garbage
apparently there is no real information why those bearings or seals are better then previous types and I remind my self that the last innovation from SRAM for BBs the GXP was not good at all. Asynchron bearing types and if the spindle got loose only a tiny bit the whole crank-system was dead in one hard stroke.
Well I hope SRAM makes a good explanation why those BB are more durable and not just because we have a new axle standard and well better seals crap. Give me some real information about it.
PS. I dislike all 2 piece cranks.
Good now i can buy that $400 carbon crank and move it from bike to bike
But you can’t buy a 30mm crank 😂
I still don’t understand the advantage
All benefits I see so far is for SRAM: cheaper manufacturing - one spindle length/diameter less steps to produce etc. - and can be sold for more as the "latest and greatest". As a bonus it forces to buy a SRAM BB with it - for now. The rest sounds like typical marketing BS mixed with some beard fest.
Another f#%*&#g bottom bracket standard, really?!
One solution except for ONE. BB95!
the wet test needs abrasive. my BB is full of #brownpow
Nice face hair R&D department.
#Roaddub
Maybe Sram stands for Silly Random Ass Mustache?