How detailed should my Customer Journey Map be?
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- Опубликовано: 7 сен 2024
- Stop wasting your time on too complicated and complex maps! There is a fine balance between customer journey maps that have too much details or too little. In this video you'll learn how to find this balance in your situation.
It's really important to find this balance because if you add too much detail to your map and you'll not only lose overview but also valuable time. While when you don't add enough details in your map you won't get any useful insights.
The answer to finding the right detail level lies in knowing which descions you want to make based on the journey map. What is it that the map should help to do?
I also show a really practical framework that helps you think about the different detail levels in a journey map. This framework allows for a good discussion with your project team or stakeholders about what's really needed in your situation.
⁉️ Have you ever seen maps that felt oversimplified or overcomplicated maps? Leave a comment down below 👇
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Very Informative! I agree! Complicated customer journeys can often have a negative effect on businesses. This is because customers can become confused and frustrated, which can lead to them abandoning their purchase or not returning in the future. In some cases, it can also result in customers leaving negative reviews online, which can further damage a business's reputation. Therefore, it is important to ensure that your customer journey is as simple and straightforward as possible. If you need to include multiple steps or complex logic, make sure to clearly explain each step so that customers don't get lost.
Wonderful - thanks for sharing these insights
It is interesting
This was very helpful. Thank you.
When you mentioned another video from your channel, RUclips has a feature that allows you to put the link there and we would have less friction and more engagement
I mean on the experience of watching, the journey would have less friction and would provide engagement
I am sorry. This is really vague. Please provide a template or real examples
We go more in depth on this in our Customer Journey Mapping masterclass www.servicedesignshow.com/courses/customer-journey-mapping-essentials/
Daniel who?
Daniel Ewerman. :)