The 8 Steps To Creating A Customer Journey Map

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  • Опубликовано: 30 июл 2024
  • Need more sales? Clicks? Engagement? If you want to improve your digital marketing, you need to understand the Customer Value Journey (CVJ).
    This video will take you through the 8 steps to create a customer journey map, so you can turn strangers into raving fans of your business.
    RESOURCES To Check Out:
    You Can't Have A Customer Value Journey WITHOUT Content. Our NEW & IMPROVED Content Marketing Mastery Just Launched: www.digitalmarketer.com/certi...
    Read The Ultimate Guide To The Customer Value Journey: www.digitalmarketer.com/digit...
    Short on time? Read The Customer Value Journey (In 800 Words Or Less): www.digitalmarketer.com/blog/...
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    About The Presenter: Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. A best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.
    Ryan’s entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website and generating his very first sale from his freshman dorm room. By the time he graduated, this one online property had ballooned into 500, and a hobby had grown into a real business.
    Fast forward to the present day, Ryan is the Founder and CEO of DigitalMarketer.com and Founder and Managing Partner of NativeCommerce.com, a digital media and ecommerce group that owns dozens of properties including: DIYReady.com, MakeupTutorials.com, SurvivalLife.com and Sewing.com...just to name a few.
    Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted.
    His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members, and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020.
    Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.
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Комментарии • 169

  • @beahighvalueman2255
    @beahighvalueman2255 5 лет назад +77

    "You don't want to increase the awareness of a broken journey." *GOLD*

    • @DIOGOFELNERGRAVE
      @DIOGOFELNERGRAVE 4 года назад +2

      👌🏻👌🏻

    • @ABcareerMatch
      @ABcareerMatch 4 года назад +1

      Spot on

    • @meredithhurston
      @meredithhurston 3 года назад

      This stuck out to me most, too. #facts

    • @khalidep
      @khalidep 3 года назад

      But there is no such thing as negative publicity. I can tell you from own experience of developing software products. We had a hacker who cracked the protection of one of our key products and made the cracked version available for free. At that time, copyright laws were useless. So, we simply gave up and went on with developing a newer version with better features. Guess what?!! The cracked product helpt to maximize the awareness of our product. Eventually, customers who enjoyed the cracked version ended up approaching us to buy the newer version. Viola! A broken journey served as a marketing campaign which increased our business.

    • @emjayel4509
      @emjayel4509 3 года назад

      @@khalidep but only because eventually you fixed the the broken piece did it help business. If you would've never fixed what was broken you would've went out of business.

  • @LdlonlineCoUk
    @LdlonlineCoUk 3 года назад +36

    After spending 3 hours online looking for how to create a customer journey I finally came across this video, this was the only content that I fully engaged in. Simple to understand and really well presented - thank you.

  • @olatundeifeoluwa5203
    @olatundeifeoluwa5203 2 года назад +9

    "You don't want to increase the awareness of a broken journey" Taking that with me.
    I've been engaged ☺️☺️

  • @sharondemi6614
    @sharondemi6614 3 года назад +3

    this was the best customer journey map tutorial guide I’ve found online! thank you ! really helpful and effective!

  • @auliapahol
    @auliapahol 2 года назад +3

    This is simply amazing! Easy to understand, applicable, without oversimplifying it. Thank you.

  • @mellowmammals
    @mellowmammals 2 года назад +4

    This is the best video on customer journey we have seen! Well laid out, no BS... just solid and practical information to get me started down the path. As a small (single person) brand, I needed this and will put it into practice as soon as this comment is done! Thank you for posting this.

  • @khairyfarhan
    @khairyfarhan 2 года назад +2

    Brilliant framework. I'm completely new to marketing and this really helped me understand the customer journey pretty well. Thank you so much!

  • @Kenny-Ross
    @Kenny-Ross 2 года назад +3

    Thank you! This was as well-explained and presented. I needed to have a better understanding of the customer journey and you helped me to do that. What I really like was...make customers SUCCESSFUL! Great point and something to keep in mind.

  • @user-cl3vj5ep4o
    @user-cl3vj5ep4o 4 года назад +2

    The best I ever watch - short, clear,to the point with great information

  • @MarissaKmusic
    @MarissaKmusic 5 лет назад +6

    Indepreneur sent me! Loved the video, really insightful and it helps to see everything broken down like that.

  • @miraboucher
    @miraboucher Год назад

    Quote of the day! "You don't want to increase awareness of a broken customer journey." - Ryan Deiss. Love it! Thank you.

  • @bertrandperdomo-ucles1391
    @bertrandperdomo-ucles1391 3 года назад +3

    Our businesses are better because of you Ryan!

  • @shaelangford3353
    @shaelangford3353 5 лет назад +4

    Indepreneur sent me! I found your podcast a couple months ago through them as well. Thanks for the great educational content!

  • @creatingdigitalassets
    @creatingdigitalassets 5 лет назад +4

    Excellent explanation of CXJM and where to prioritize our focus. Thanks, Ryan!

  • @sherrycreate
    @sherrycreate 3 года назад +5

    Soooooooo I pretty much owe you money because SIR! You dropped me off at AH-HA boulevard and I’m loving it here! Your customer journey map makes soooooooo much sense! Thank you

  • @rkshorter
    @rkshorter 5 лет назад +5

    Indepreneur sent me! I've been following Ryan Deiss since 2015 - awesome leader in the digital marketing space.

  • @sofskrbic
    @sofskrbic 4 года назад +4

    Awesome insight! I got everything I needed from this video!

  • @femiiadenuga48
    @femiiadenuga48 4 года назад +2

    fantastic video. Very impactful. I understand the whole essence of customer journey more now.

  • @gijshorsten5013
    @gijshorsten5013 3 года назад +1

    Thank you for this video. Needed to create a customer journey for my intership. Much love from the Netherlands!

  • @AshleyVannoy
    @AshleyVannoy 5 лет назад +2

    Love you guys! Indepreneur sent me here and got me listening to your podcast!

  • @rajatpratapsinghgaur3974
    @rajatpratapsinghgaur3974 2 года назад +3

    Hi Ryan,
    Thanks for uploading amazing content. It was explained in a very lucid manner.

  • @EarthGoddess369
    @EarthGoddess369 3 года назад +4

    BRILLIANT ⚡️ Yet another simple strategy to create success ! Love the HaHa moments .. that's what we serve for Thank you so much 😍⭐️

  • @kimberlymjames
    @kimberlymjames 3 года назад +1

    This is so detailed and usable. Thank you. Other videos gloss over the details

  • @tylerburnsofficial6605
    @tylerburnsofficial6605 5 лет назад +4

    Got a lot from this video. Thanks! Indepreneur sent me here.

  • @ankitgupta.an2050
    @ankitgupta.an2050 3 года назад +3

    Damn.. I am impressed with this 🔥 Thank you so much for the information and knowledge brother ❤️

  • @saqibnaveedmirza6364
    @saqibnaveedmirza6364 2 месяца назад

    Thanks for reminding us of the lesson we learned but forgot to apply.

  • @nickosaputra2344
    @nickosaputra2344 2 года назад

    This explanation is so awesome and I appreciate it. Thank you.

  • @davidbeauchamp7228
    @davidbeauchamp7228 5 лет назад +2

    Indepreneur sent me! Already love the Perpetual Traffic podcast.

  • @akmalgertsen8872
    @akmalgertsen8872 5 лет назад +4

    Thank You so mich dort auch a Great Content 👍👍👍 Your channel is so valuable...!!! The number of Subscribers don't really reflect its VALUE!!! Thank You again!!! Real good Stuff!

  • @RahulKumar-he5ss
    @RahulKumar-he5ss 5 лет назад +2

    Amazing content. And full support to Ryan.

  • @AvanishTrivedi
    @AvanishTrivedi 2 года назад

    You are the best, my friend! I remembered this lesson for the lifetime. Thank you

  • @AQuantumLeapYear
    @AQuantumLeapYear 4 года назад +2

    Very Effective. Easy to understand. Thank you!

  • @infinitevibrations6231
    @infinitevibrations6231 3 года назад +1

    This is a brilliant resource, thank you!

  • @teangpao6099
    @teangpao6099 3 года назад +3

    Love this lesson Ryan. Thank you.

  • @ozandinc5880
    @ozandinc5880 4 года назад +1

    You are really a good instructer as you are energetic and draw attentions on you.Bravo(a Plant Manager from a Turkish Company)

  • @Aloharadioband
    @Aloharadioband 5 лет назад +3

    heard about your channel from full stack creative - love it!

  • @Dor3ann
    @Dor3ann 2 года назад +1

    Amazing video! Thank you so much for creating this! It helps out a lot!

  • @BrandonGreenOfficial
    @BrandonGreenOfficial 5 лет назад +2

    Indepreneur sent me! Anyone who is associated with Indepreneur HAS be awesome as well! Thanks for the great content!

  • @geenaee4772
    @geenaee4772 3 года назад +2

    So so helpful. Thank you. Briliant too - yup, not a spelling exercise.

  • @tawanboonkanok4941
    @tawanboonkanok4941 4 года назад +1

    Thank you so much. It's very clear and useful for me.

  • @rachelgarozzo3108
    @rachelgarozzo3108 3 года назад +1

    This was incredibly helpful. Thank you!

  • @alesimaboudi8567
    @alesimaboudi8567 5 лет назад +2

    indepreneur sent me! keep up the amazing work!

  • @SonyaJevette
    @SonyaJevette 5 лет назад +3

    Right on! Indepreneur sent me!

  • @supriyoghosh6533
    @supriyoghosh6533 4 года назад +1

    Thanks for sharing such valuable knowledge!!

  • @minal1688
    @minal1688 3 года назад +6

    just realised that my "Ah-HA" moment was when you closed the loop back to awareness (yes I actually did say it out loud)

  • @lisafaireymusic
    @lisafaireymusic 5 лет назад +2

    Hey I subscribed from Indrepreneur! Looks great and I’m happy to know about you!

  • @billycaldwell9403
    @billycaldwell9403 5 лет назад +2

    Indepreneur sent me. Looking forward to diving into your content.

  • @xzandriaweil
    @xzandriaweil Год назад

    This was very helpful and detailed! Thank you so much

  • @JohnMuirheadmusic
    @JohnMuirheadmusic 5 лет назад +2

    indiepreneur sent me! looking forward to diving deep into your content.

  • @loredanaadriana6576
    @loredanaadriana6576 4 года назад

    This is pure gold!!!!

  • @ryanburwell4145
    @ryanburwell4145 3 года назад

    Excellent presentation. Thank you!

  • @williamdaniel8912
    @williamdaniel8912 5 лет назад +2

    Indepreneur sent me. Nice breakdown of the process.

  • @jyribemerstahl734
    @jyribemerstahl734 4 года назад +5

    This was really good !

  • @rhiannonstraka4319
    @rhiannonstraka4319 5 лет назад +3

    Great Content! Just Subscribed Indepreneur Sent Me!

  • @MarkLarenz
    @MarkLarenz 5 лет назад +1

    Indepreneur sent me here! Staying for the informative content 👍

  • @praiseohanwe
    @praiseohanwe 3 года назад

    Quite helpful.
    Thank you very much for this video.

  • @mikewalker1862
    @mikewalker1862 5 лет назад +1

    Hey! Indepreneur sent me! Keep dropping those gems!

  • @Barncore
    @Barncore 5 лет назад +2

    Indepreneur sent me! Looks like great info here

  • @kipkorirkoech3337
    @kipkorirkoech3337 4 года назад +1

    Remarkable, thank you so much.

  • @ahmadsaud3531
    @ahmadsaud3531 3 года назад

    thanks a lot for this valuable info and easy explaination

  • @fseniorc
    @fseniorc 3 года назад +1

    Thanks Ryan! Excellent presentation.

  • @BRBRCK
    @BRBRCK 5 лет назад +2

    Indepreneur sent me! Let's get to marketing! :)

  • @jsiriani3445
    @jsiriani3445 2 года назад

    Thank you so much . I finally got it 👍

  • @ChrisAlexandor
    @ChrisAlexandor 5 лет назад +3

    Indepreneur sent me man! Subscribed to ya :)

  • @usmanjaved7007
    @usmanjaved7007 2 года назад

    Great Video and Its clear that what is a Costumer Journey..
    Thanks

  • @matondology
    @matondology 5 лет назад +2

    Indepreneur sent me! But one of my band's managers is already a subscriber too ;)

  • @platonmarkopoulos5166
    @platonmarkopoulos5166 4 года назад +1

    As a final year Business Management undergrad student in one of the top 10 universities in the UK, I am happy and sad to admit that this guide is better than about 3 weeks of lectures and seminar at my university specifically in a Digital Marketing module. Thank you sir!

  • @xhaffox
    @xhaffox 3 года назад

    Amazing explanation Thank you!!

  • @otherstates9021
    @otherstates9021 5 лет назад +2

    Indepreneur sent me - great stuff

  • @beahighvalueman2255
    @beahighvalueman2255 5 лет назад +16

    "Don't make them happy, make them successful."

    • @kemrenae
      @kemrenae 4 года назад

      I KNOW RIGHT THIS WAS A GREAT TAG LINE!

    • @HK-sw3vi
      @HK-sw3vi 4 года назад

      which in turn makes them happy

  • @sayantanbose1093
    @sayantanbose1093 4 года назад

    Nice content..looking forward to learn lot from you.

  • @ritsworld5001
    @ritsworld5001 2 года назад +1

    1. Reach & Awareness Stage
    2. Engagement Stage
    3. Nurture & Educate Stage
    4. Conversion Stage
    5. Filtration Stage
    6. Insights Stage
    7. Upselling & Cross Selling Stage
    8. Success Stories & Feedback Stage
    9. Referral Stage
    and once customer refers you get the customer directly to Stage 4

  • @mahmoudmohamed7650
    @mahmoudmohamed7650 2 года назад

    thank you very much you really helped me a lot

  • @mercytomankind9803
    @mercytomankind9803 2 года назад

    Understanding and Excitement come before Subscribing. So the order should be: Aware, Understand, Excite, Subscribe, Convert, Ascend..... You could summarize this into 4 words: Excite...Convert...Ascend...Promote! (eCAP) ... Just like going out on a date!

  • @abanyamwando
    @abanyamwando 8 месяцев назад

    Thank you. This was very Informative.

  • @ItBends
    @ItBends 5 лет назад +3

    Indepreneur sent me! Thanks

  • @jasmineusha9279
    @jasmineusha9279 2 года назад

    very insightful.. thank you!

  • @KiranVarri
    @KiranVarri 2 года назад

    This is so fabulous 🤩🙌👏👏👏🏁I am inspired to revisit this diagram to learn more... 🚀🚀🚀

  • @thetranscriptpresents5439
    @thetranscriptpresents5439 2 года назад

    Brilliant vid and so easy to follow

  • @HendyIrawancom
    @HendyIrawancom 2 года назад

    Ah-ha! Amazing and very clear. Instant sub! Thank you! :)

  • @bibipsalter
    @bibipsalter 5 лет назад +1

    Thank you! New sub here, indepreneur sent me!

  • @Abdelrhman_Rayis
    @Abdelrhman_Rayis 4 года назад +1

    don't increase the awareness of broken journey golden words!

  • @AJandTara
    @AJandTara 5 лет назад +2

    Indepreneur sent me!

  • @moemyat5663
    @moemyat5663 3 года назад

    Thank you. This is so helpful

  • @4lanesmanagement291
    @4lanesmanagement291 5 лет назад +2

    Sending thanks to indepreneur for the plug

  • @elliotsun8555
    @elliotsun8555 5 лет назад +1

    Indepreneur sent me! - Cool!

  • @msj8285
    @msj8285 4 года назад

    You are great, thank you

  • @adrianboysel
    @adrianboysel 4 года назад

    This is a great video!!!

  • @sherrimclaughlin-ryan2501
    @sherrimclaughlin-ryan2501 3 года назад

    Thanks so much!!!

  • @peterjackson5158
    @peterjackson5158 2 года назад

    Very energetic and informative post. I subscribed ☘️

  • @nikitakamat1273
    @nikitakamat1273 3 года назад

    This video is GOLD

  • @manavsingh7378
    @manavsingh7378 5 лет назад +1

    Awesome!

  • @isachristel
    @isachristel 4 года назад

    Great video!

  • @SpenceBrown
    @SpenceBrown 5 лет назад +3

    Full Stack Creative sent me!

  • @saralouzzani3383
    @saralouzzani3383 4 года назад

    that was so useful thanks

  • @victorvicsolutions2716
    @victorvicsolutions2716 Год назад

    well done, i love this

  • @houndsafe125
    @houndsafe125 2 года назад +1

    Love this! Found it very helpful in making a CJM for my online shop. I'm not sure what to fill into the Ascend box for my shop though. Can you advise? I'm B2C, retail.

    • @thebeautybrandcmo
      @thebeautybrandcmo Год назад

      Product bundles, maybe a subscription for refills, maybe a customer VIP club for some premium service to support the physical products like DIY use or training om some techniques to simplify use....those are some ideas that came to mind.

  • @emigrantesemprendedores5956
    @emigrantesemprendedores5956 3 года назад

    Great information. Thanks

  • @jondyason336
    @jondyason336 Год назад

    Thank you Sir.

  • @ikalennyy6986
    @ikalennyy6986 2 года назад

    Fascinating!!!