Why Apple Made The iPhone SE
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- Опубликовано: 29 апр 2020
- See how much you’d save with Ting and get a $25 credit: ae.ting.com
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Apple recently released their much anticipated second generation iPhone SE and so far its definitely lived up to the hype. The budget device’s starting price is just $400 but has features like wireless charging, a True Tone display, stereo recording, and portrait mode. Features that, just a couple years ago, were only available on flagship iPhone models. But the new SE doesn’t only have features from older iPhones, it also shares the same A13 Bionic chipset as the current flagship iPhone 11 Pro which sells for $1,000. And the reason why that’s so important is because budget smartphones almost always compromise on graphics and processing performance since they typically have cheaper, slower chipsets. But that’s changed with the iPhone SE, and it’s not only causing a huge disruption in the smartphone industry, but it’s also leading people to wonder why Apple would even create this device in the first place. Why, after increasing the flagship iPhone’s starting price from 650 to $1,000 over four years, would they then introduce a $400 iPhone that performs just as well as the $1,000 model? At first glance it may appear counterintuitive, but the iPhone SE is likely the last phase of a clever business strategy Apple has been working on for years. And today, we’re going to find out exactly what that strategy is. 
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Imagine if they removed the headphone jack just to add it back again in the future models after everyone has done the same thing.
A.G 27_Supreme lol
That would be amazing, but sadly unlikely
mindblowing though, but still unlikely
The moment they do that, I'm going to be genuinely amazed at Apple, and we'll laugh at those stupid Android manufacturers that copied that trend.
@@v3xman It's understandable that they'd copy that, but I don't know why everyone is copying the square camera design, like what's the point? People are saying Apple is running out of ideas, but when you look at the competition, they are all copying Apple. Even Android 10 has iOS gestures and animations.
Greg's face is nothing like how I pictured...
He's shown it before, many times.
His camera angle can be better, am I the only one to notice this?
@@rajansharma-uf1db same
rajan sharma if he decides to continue with this style, I am sure he will adjust the camera angle. 😁
same here
It's so weird to see his eyes reading a script
yoooooo😂😂, I thought he was reading something
@Finlay McKie some of them either A. go on the fly or B. have it memorized, but yea
@@jamesynmoore7066 yeah he is
You gotta give him credit for all the stuff he does though
iPhone SE 2020:
US: $400
India: $565
Amol Pakhare remember the tariffs and taxes to export from the USA 🇺🇸 and China 🇨🇳. I think 🤔 when they get a manufacturing 👩🏽🏭 👨🏽🏭 plant in India 🇮🇳 prices will decrease.
Italy: €500
Amol Pakhare Singapore : $650
blame it to your greedy goverment. apple can't do anything with those extra price. just all tariffs and taxes.
Amol Pakhare Canada: $600
Apple made the iPhone SE (2020) so, that everyone can have an iPhone for a cheap price but, with flagship performance.😎🙂
Saad Fazali that’s what you call stonks
another reason is because by doing this, more people can buy a new iphone and enter the apple ecosystem. by buying an iPhone (this applies to most people but not everyone), majority of people will also join one or more of apple's additional streaming services (apple music, apple tv, etc) and with that comes a monthly fee, which ensures money in their pockets every month even if you don't buy a new product. their services are becoming exceedingly popular especially since they have family plans and more ways to save money as well as the malware to make everything more effortless.
Small, HD, LCD screen...
Noble 6 bro, what android phone you have?? What’s the android version of your android phones??? Cause I got a Samsung Galaxy Tab 3 which runs android 9. One more thing, the is your android phone a flagship android device?? And is it running up to date Android?? Is it running Android Q???
Noble 6 then go for the IPhone 11 Pro, full stop.
It’s funny that the iPhone se is not only the most powerful £400 phone but that it is the fastest phone out there full stop and will be faster than next gen androids
F4 Mattattaka yeah plus cameras/5 years of Software Update/Stereo Speaker/Taptic Engine its a really great sandwich
The fact that Android phone makers feel right into Apple's trap goes to show that Apple thinks years ahead on what they're planning to get their Strategy Across, they have some genius in their marketing department, it's insane, almost like Albert Einstein lmao
A tiny screen and a tiny battery with a powerful processor, the combination is the other name of stupidity and the stupid is who is going to buy that shi*
Saptadip Basak Android fanboy
Still think the galaxy a71 is better value
The best thing about this guy that he doesn’t over react like ijustine 😂 lol
Lol
😂
“maybe you’re the ones _underreacting!”_
-ijustine whatever year it was
She’s just eye candy.
Justine is life tho
I love her overreacting and her happiness
It’s fun, funny and makes it a great video
I think there is plenty of Apple customers that aren’t tech obsessed but still enjoy the Apple echo system ! For example my mother ( now in her late 50s ) she had an iPhone 5s all this time until today when she picked up a SE. Not because she couldn’t afford an other iPhone but just because the 5s was doing a fine job and she enjoyed that it was very compact
My grandparents have the iPhone SE 2nd gen. It's a great phone.
His voice is so satisfying that makes me watch all of his videos
And that segway was slicc
straight facts!!! I could listen to homie read the dictionary and not get bored
The room you’re in looks so aesthetically pleasing! 🥰
Why hey there handsome! Yeah don’t listen to these folks, I don’t like it when RUclipsrs stare into the camera when the subject is about something other than them. I love my original iPhone SE! It still functions well and when it becomes obsolete I can’t wait to get the SE 2020, probably second hand.
TheWarrrenator Would you mind explaining second hand? Wouldn’t Apple Care be worth it for one of these devices?
Got my original iphone SE right beside me when watching this video
ricky v basically buying it off someone else after they've used it.
ricky v Buying it used, pre-owned. Apple products have a reputation for durability and long life so if a person takes care of it, Apple Care isn’t necessary especially if it breaks while the first owner used it.
TheWarrrenator Me too, My original SE has 80% maximum capacity on battery... So when it is a little cold outside it dies RAPIDLY. And for me who lives in the Northern Norway, cold 70% of the year. This phone has lasted me 4 good years, but Im thinking of buying the new SE but am worried about the low battery life on it and larger screen..
It’s weird seeing your face and voice together... this is so strange! Your face isn’t what I expect when I hear you. This is crazy! Love your videos, keep them coming!!
Gregory Rose III true
Same thing pops up my mind too
Apple’s been in a bit of a slump lately, but 2019/20 has been huge for them
Sponsorship ends at 5:21
I was looking for this. Thanks 🙏
Like it or not the iPhone SE 2 to really cut into the competitors and after switching to an SE 2 after breaking my 11 promax I could say I have not lost any performance only screen size since the first SE in 2016 I really wasn’t expecting apple to make another iPhone SE and this one is the most powerful little phone ever hands-down
Great but that sounds like a bit dip in terms of battery life. How is this working out for you?
You didn’t mention talk about that the iPhone 8 was released as budget alternative alongside the iPhone X.
iPhone 8 came a few months before with the iPhone X being a limited time product
*cough* budget??
iPhone 8 was not meant to be the budget. It was just the base model whereas X was meant to offer the top of the line at that time. It was a radical change in Apple's design and features. For the more price-conscious individual, Apple sells older iPhones for discounted prices. I think they still had the first SE in their store. Apple finally discounted selling the iPhone 8 on April 15 to make room for the SE 2020.
The 8/8 plus were never meant to be budget phones.
Øyvind Svanevik there was an 8 Plus so it was not. (I have the 8 Plus)
@9:25 Minor mistake. I take your point but Huawei and Samsung (non-US) make their own CPUs too-the Kirin and Exynos lines, respectively.
Yeah but the kirin is slower than Apple’s processor from what I remember
Kazi_ 19 Yes, they are, Apple pretty much always makes the most powerful chips on the market.
Maître Manta Apple’s best a single core performance relevant to a lot of things like gaming. But it’s finally gotten to the point where the Snapdragon 865 out performs the lastesr chipset, the A13, in things like multicore performance.
So who makes snapdragon chips?
@@djartyom924 Qualcomm
This man's voice gave me 10 IQ points instantly......much respect 👍
Damn this guy really breaks it down and makes sense
wow. This really is me. Bought the SE to try the apple platform, fast forward a few months later and I'm screaming I'm never going back to android.
Although I’d seen you during your live videos I loved being able to see you while you narrated this one. Absolutely love your content. No matter what type of content you created I would watch it!
I went from the iphone and swapped two androids in th same year before going back and getting the se, im telling you, this phone is *amazing*
10:05 in other words, they pulled a Walmart.
Y e s
Yeah I agree, these android phones must go back to their roots.
Their prices are to outrages lately.
Shut up😠
😂
@Unknown User yep! and in speed comparison videos, the 12GB ram performes WORSE than 3GB RAM on the s20. iPhone SE is a better phone and u save $1100
Ravan Raj no buster android sucks and they are too much money 💵 💴 💰
Keep an eye out for the Pixel 4a 👀
Greg, I wasn’t to hip on the new format till about 1/2 way into the video. Good work on this one and you hit on why I was thinking this came out. It’s a phenomenal gateway for those that want to enter Apple’s ecosystem and a bargain for those of us already in it.
He looks like he was pulled off the bed 5 minutes ago
Btw great video
I like the change you’ve made in this video where you moved from all-Keynote slides to a combination of footage of you speaking and image slides.
Even though apple flagships are expensive, still love the brand. Also the iphone se.
Hey Greg, I love the new format of your videos, feels more interactive, good job men!
I appreciate that!
@@AppleExplained i prefer no face
@Manny S. bruh
Very interesting perspective on it. I'm exactly that, an Android user who never could afford an iPhone and never tried. I also don't buy used phones so the SE 2020 is really the perfect opportunity for me. Also fed up with the constant android updates (and the time it takes to install them), one of which corrupted many of my photos.
I’ve been an IPhone user on and off over the years. In recent years I’ve been using the Sony Xperia and loved it. However, when I found out the Apple was releasing a budget friendly iphone I needed to seriously think about switching back. Yesterday I switched to the SE 2 and love it. It’s smaller than my Xperia (the entire iphone fits in the screen) but now I can sync up my phone with my iPad Pro. Good job Apple for sucking me in. Great video!
I am a new "convert" from Android to iOS. (I have an iPghone XR.) I've watched several of your videos as I try and learn more about Apple and its ecosystem. I am very impressed with the information and analysis you provide in each video. Very well done!
By the way, my wife just bought an iPhone SE 2020... she loves it!
Wow.. The sense you've just spoken.... You've exposed a strategy I would never have figured out..
Keep it bro :)
Thank you for creating these awesome videos for us ❤️
L + ratio + don't care + bozo + bot
Well done (as usual)! good video!!!
Wow they can increase the price and also decrease it. Damn it’s so smart. And bro I enjoy the way you make your vids keep it up.
10:54 yup that's me. Ditched Android after being with it for 8 years. What sold me on the SE 2.0 was obviously the price/performance ratio, and the fact that Apple supports their devices far longer than most Android devices. I mean, it really sucks paying top-dollar (or near top-dollar in my case) for an Android phone that doesn't get any OS or security updates after 2, maybe 3 years is just foolish when the device is still otherwise perfectly functional
Really interesting video! The effort put on your videos is really valued
Great presentation! Thank you!
0:50 The person needs manicure.
LOL
@@ors1392 :P
😂😂😂😂
CUCUMBER Or a finger nail clipper.
@@jackdamenace13 Haha ;-)
Why am I into Apple so much? -w-
Gacha 07 because we’ve all been enslaved into the walls that have be come *THE ECOSYSTEM*
@@afreakingweeb3060 I haven't, lol. But I'm still into Apple.
@@afreakingweeb3060 I haven't, but personally I only prefer iPhone, Pixel, and Oneplus for a smartphone. Asus for laptop.
the smooth and seamless experience and their stupid reliable ecosystem
Another reason that is not usually thought of is that a smaller phone is actually better for Voiceover users such as myself. Since I have to hold the phone in several ways and do so many different gestures, I don't think a larger screen makes a lot of sense for me to use. Also, I carry my phone everywhere.
But I loved learning about Apple's strategy!
Great job on the video Greg. I myself is done buying the most expensive, all out iPhones down the road. I miss my iPhone 4 & 5. I am waiting until 2021 to upgrade my iPhone. I have my commitment on upgrading my Apple Watch due to internal storage.
Apple smartphone endgame strategy in a saturated smartphone business.
lovely, my favourite phone
You have such a professional-looking video. Nice production.
love my new SE...it made me come back to Apple yet again.Great video. Thank you
Everyone: The iPhone SE has the same A13 Bionic Chip as the iPhone 11 Pro
iPhone 11: Am I a joke to you?
TheAwesomeGT 1 it really drains the battery though..
TheAwesomeGT 1 it really drains the battery though..
iPhone SE: It’s called Stonks mate
They are just recycle surfaced and replaced the most powerful A13 shtyy battery ever dont ever fool.
The new se has ios 14 so u can customise your homescreen if you have it!
Everyone: the iPhone SE has the same chip as the 11 pro but it’s low end
iPhone 11: hello?
but its also downclocked in the iphone se, plus the iphone se gets worse battery live.......
@@carholic-sz3qv its because it has a smaller battery
@@manualclover4273 it has less ram wth is wrong with u ppl
Brofist Soldier yes, but i’m talking about battery life. The 11 has a larger battery than the se which means it’s gonna have a longer life in one charge.
@@manualclover4273 yeah but thats not gonna affect the performance I think
I just got an SE. I like it and plan to keep it for some time but also feel like I would rather have gotten a gesture based model when i see how fast the gestures seem. I think Apple are a very clever business. Yes this launch of the SE seems unusual and good but I feel they are cleverly going to make the SE feel outdated mentally that most of us wouldn't keep the phone for 3 years+, just from looking at rumours of future models. Also with 5G rolling out as well.
I think they use to be more focused on innovation and design, but now they have became really smart when it comes to making money. Probably so smart that it isn't obvious.
Interesting video, btw.
it will 100% go that way. Including their low budget ipad and now the watch SE bundled with services like music and fitness, it's a killer bundle that's hard to pass up.
Android: sweating and sook to their boots
Just to see apple lying under their feet...I meant the fruit ya😂😂
This guy looks so similar to Greg from Greg’sGadgets!
I upgraded from the previous SE to the new one, what I think it’s great about the new SE is that foxxcon is manufacturing here in Brazil, so the products come with a tag written “Brazilian nacional industry “ what is also cool is that I can have a modern iPhone with the previous design, the iPhone X design feels really big in my hands, so if I want to Watch a video I use my iPad
Great video 📱💕
Fun Fact: the new SE is actually the iPhone 9 that we never received 😌
well what's the old SE actually supposed to be?
😄
@@Connie_TinuityError a seven minus hehe
It was a fusion of iPhone 5s and 6s basically
Yay! This Vid dropped! I chose this in the poll!
AR8 yes. It did.
Because there's a huge market to tap in the smaller sized phone market segment.
Because minimal R&D and minimal impact on supply chain & production change when transitioning from iP8, thus saving bucket loads in introducing new product line. Same idea as previous SE version, and a money winner at that!
Well done! I have a iPhone 6 and thinking about going to the SE. I like the size of the 6 and the SE is about the same size. The specs of the SE are pretty impressive for the price. Subscribed.
I did that a week ago,
Change from iPhone 6 16GB to SE 128GB and the performance difference is just unbelievable. 6 worked OK in apps but switching between was quite laggy. Had to be patient. Now everything happens in a blink of an eye.
It’s 2020 and I still have iPhone 5 😭
Ángel López 😫😫
wow..good on you
I have a government phone be grateful pls
It would be cool if you made the entire history of apple
Love how this guy gets straight to the point
You open the video, you get the information
Some of these cheaper phone manufacturers had to raise costs also partly due to losses they had accumulated due to maintaining a low price point. They had to do this to increase their margins so that they could focus more on software optimization and fix other problems with their earlier handsets. However, I do still agree with Greg that manufacturers have felt authorized/forced to raise prices on their handsets. Great video. :)
Greg you're so cute!! 🥰🥰🥰 I love seeing you on camera! 😘😘 I wish you were straight lol.
is it just me or does he look really tired?
your voice is always pleasing to listen
I'm getting an iPhone SE 2020 soon I'll have it next week, I've already got a case for it and wireless headphones will be here tomorrow for it
SE 2020: has A13 Bionic at $400
Everyone: wHaT aBoUt NiGhT mOdE?!?!
NeuralCam. Done.
Dude, why are you looking so scared as if someone is pointing a gun at you to read out the lines!? I understand you are taking a new approach with your videos, but just relax a bit!
This isn't a hate comment btw, just constructive criticism, Cheers
get out here. he should not even appears. he is the Voice.
I don’t think he looks scared at all. It’s just weird he’s reading from a screen and Not even looking into the camera. It’s like he’s recording with an iMac camera while reading from the screen way down below.
@@LasloCanadi he does look tensed, compare it to Austin or linus, even they have a script but they don't stick to it like a robot because they're trying to interact with the audience. Greg was good when he did only audio, but it doesn't look great when he's just reading out looking somewhere else
UltimateEditorZ What a rude person you are!
Well he is good at what he does.
Very nice video...👍
Interesting new camera/video style. You should definitely get a small teleprompter. It would feel more personal while watching your videos and improve the quality of them 😄
Tim Cook clearly knows something we don’t 🤔
That’s probably true. At the turn of the year, a record number of CEOs had voluntarily quit their positions, and bear in mind this was before Coronavirus. Tim Cook ofc held onto his position but also sensed the 10 year continuous stock market climb would sooner than later come to an end so a new strategy was needed. Looks like it might just pay off.
adamshiftyelso most likely
Agree
You’re one of the few people whose face is exactly the same what I picture when I hear the voice
bro this is awesome. It would've taken me a long time to figure out this. Such a brilliant move on Apple's part.
Budget iphone is 400 lmaooo sounds like a rich class budget still pricey
@Sayem AK $500.00 for a lot of people is the difference between rent and homelessness each month.
@@jevonsims900 Well if someone's salary is less than $500 they probably shouldn't be buying an iPhone
Pixel 4a is their pretty big competition
Donghoon 2 maybe/maybe not
Yeah can't wait for the camera fight
The pixel is somehow popular in the US but in Italy I’ve never seen a pixel in the hand of someone, even stores don’t sell them, you have to buy it online. I don’t know if in other countries in Europe it’s the same.
lol the pixel is "the phone of the myth". in my country i have never seen anyone actually using a pixel in real life. just see them on youtube's review.
I'm getting it this Monday 😁🤩🤩 can't wait I love that phone
Very good video. I think the new SE is a really good deal. I have an XR and may look at the new 12. Not really interesting in pro models. I do not do games but know a lot of people do. I really hope the new SE takes off and thak you for not trash talking things. Have unsubscribed from some sites because that is all they are doing these days.
It has the a 13 chip
Me. Ok want a cookie or something? 🍪
What is this comment event trying to show/prove? You want a cookie?
Who else is watching this on a iPhone SE (2nd gen)
Im watching this on my iPad but Im using my SE2 alongside watching
Not me!
Good video man I’m big fan of yours
I like the way he relates the topic to the ad, instant transmission
Why? money. youre welcome on the 11 min time saver
WHO KNEW HE WAS SO HOT?!
Wow so many likes thank you so much
Perry Decosmo its 2 likes
You honestly explained it perfectly
I believe the focus into services is more important than undercutting rivals. Since they stopped reporting iPhone sales numbers, undercutting rivals is less important, though not useless. And given their expansion into services such as credit cards, TV shows and active gaming management, getting their customers hooked on the ecosystem to drive services sales is more important
I owe Apple credit for creating the iPhone SE. I have it and it offers a huge amount of bang for buck for just $400
LOL I just got an apple ArcadeCrossy Road commercial when you said Apple Arcade(by the way watching on SE)
Good video
does Ting work in Canada?
Just ordered it
You sound is great!
you use like 4 tim cook pics for all ur thumbnails lol
I am so glad they did. I love my iPhone SE 2020.
Is your camera hanging from the ceiling? Please lower the angle lol
awesome but I have a request that you look at the camera cause it's awkward when you don't
Man I brought it yesterday and Man i can tell you its snappy and i get awessome Battery Life :)
1:30 for a secnod i thought Tim lmao