How To Create Viral Content That Drives Revenue

Let's be honest, creating content can be a bear. Whether it's for your own personal brand or for your organization.
Brendon Hufford, a thought-leader in the B2B SaaS space around content and marketing came on the show to talk through his simple Content IP framework.
Yes, this framework can help you get views but the real power is driving business outcomes & revenue.
We discussed:
- Why building a category is less important than really going deep on your customer's problem
- How to create content that resonants with your audience
- The power of a simple template
- How to think about case studies and sharing social proof
- How to tie all these different pieces of content into a journey to educate or connect with your buyer
- How to work overtime to get inside our customers shoes to try to understand them better
#gotomarket #gtm #b2bmarketing #marekting #content #b2b #growth #sales