The RISE, FALL, & COMEBACK of ONITSUKA TIGER

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  • Опубликовано: 30 янв 2025

Комментарии • 157

  • @Sabundy
    @Sabundy 2 года назад +203

    Onitsuka Tiger and Asics in general are criminally underrated. Their importance to the history of sports brands and shoes in general is huge. And sadly overlooked by far too many people.
    And aside from their history, pedigree, and importantance Asics makes really good quality and among the best football ⚽ boots, tennis 🎾 shoes, volleyball 🏐 shoes, rugby 🏉 boots, and of course running shoes 👟. And the durability and build quality of their products tends to be better than that of their peers.

    • @santiagosegovia8756
      @santiagosegovia8756 2 года назад +2

      I always wanted their wresting shoe but to expensive

    • @mpkp2011
      @mpkp2011 2 года назад +7

      Best shoes out there. I've been running in the same Asics trainers for like 7 years now and they're just starting to wear out from my sharp ass toe nails. Amazing shoes. My Onitsukas have been holding up great for even longer too

    • @atharwasi4770
      @atharwasi4770 2 года назад +1

      And i hope they stays like that so they dont crank up the price.

    • @-Only.Facts-
      @-Only.Facts- Год назад

      I love my Adidas, it's the only brand I have...last week I bought my first pair of Asics (Venture 8)...im completely blown away by the comfort, it makes me not want to wear my other sneakers. Asics comfort is 2nd to none.

    • @Sabundy
      @Sabundy Год назад +1

      @@-Only.Facts- I had a similar experience. Used to buy Nike and Adidas. Then tried Asics and have not looked back.

  • @chuanyong5442
    @chuanyong5442 2 года назад +39

    I love their shoes. They took me to a lot of places without leaving a single blister. No break in period nothing. Well designed well made. They are expensive but worth every penny.

  • @dfrees42
    @dfrees42 2 года назад +154

    To the real sneaker heads these never went out off style

    • @adrianprieto6111
      @adrianprieto6111 Год назад +1

      I support your comment.. might be popular opinion, but Bruce Lee made me love the yellow and black, and than the black mamba too

    • @estbeta
      @estbeta 7 месяцев назад +1

      I’ve owned Tigers since I was 14. I’m 28 now and still get a new pair every once in a while. Tigers are the coolest, most comfortable sneakers out there

  • @rustyreams7433
    @rustyreams7433 2 года назад +14

    The commentary, presentation and Japanese was on point! You are the complete package!

  • @juanurquidi1585
    @juanurquidi1585 2 года назад +20

    Thanks for shouting out the OT clothing line line. It's a super affordable way to get that Japanese silhouette in your wardrobe if you're still entry level. Got the OT x Andrea Pompilio denim jacket over a year ago and it NEVER leaves the rotation.

  • @WristyGymnast
    @WristyGymnast 2 года назад +8

    Had a pair of black on black leather/white sole high tops back in the day (00s).
    Most versatile pair ever

  • @groovieXL
    @groovieXL 2 года назад +24

    Surprisingly, even Australia jumped on the Tiger bandwagon in the late 00’s / early 2010’s and I got caught in the hype too, collecting multiple pairs (even gifted one to my mum). The bubble busted and their presence has taken a step back. Though I do agree the Nippon made range are probably the ones now that are worth some attention. That being said, awesome video - keep them coming! Perhaps, a segment on Kurume and it’s impact on Japan’s footwear culture :)

  • @brandohardy7914
    @brandohardy7914 2 года назад +13

    love onitsuka the GSM is the most comfortable shoe i’ve ever owned it’s high quality and has virtually 0 break in time 😃

  • @1whospeaks
    @1whospeaks Год назад +2

    Crazy how its both my cheapest pair and my favourite, the Mexico Mid Runners, something I got for a miraculous 30 bucks. Hell yeah they're athletic shoes, every shoe nowadays is like 3 inches of rubber and foam to brute force comfort, but the feeling of being able to walk basically barefoot but simultaneously being top tier in comfort is nothing short of legendary.

  • @codekhalil6437
    @codekhalil6437 2 года назад +8

    Mexico 66 are pound for pound, the best sneaker aesthetically. The lines are like a sleek racing car. You look fast, even when standing still. The sign of a beautiful shoe.

  • @lovedogspaintedmusic
    @lovedogspaintedmusic 2 года назад +88

    Bro, can you make a video about NB on how big new balance in japan is. What models are popular and do on. Tnx bro, more powa

    • @FernandoHatsumura
      @FernandoHatsumura 2 года назад +5

      True. Especially the Made in England ones - those are very sought after in Japan.

  • @TheUnholyPosole
    @TheUnholyPosole 2 года назад +7

    I've been rocking OT for the past 10 years, they're my favorite gym shoes.

  • @anaberibot
    @anaberibot 2 года назад +10

    Big fan since I was a kid. Am now 31. Exclusively buy Onitsuka Tigers and Asics for casual and workoout. It's the most comfortable, is a unique shoe with unique history, and the quality is superior.

    • @Sabundy
      @Sabundy 2 года назад +1

      Agree with you 100%. Me too

    • @bandy6366
      @bandy6366 Год назад +1

      Me too!

  • @Christofion
    @Christofion 2 года назад +11

    absolutely excellent video bro- I love all the research you put in and how you deliver that info in a digestible way :)) super entertaining but informative

  • @gra5223
    @gra5223 2 года назад +5

    I’ve been wearing them for the last 4 years. Not many people wear them. I love them. I get tons of compliments on em.

    • @Sabundy
      @Sabundy 2 года назад

      Tons of people in Asia wear them

    • @catnip4587
      @catnip4587 Год назад

      Very popular in NYC

  • @goosebumps2048
    @goosebumps2048 2 года назад +19

    Nice video! Well researched.
    Although being under the Asics umbrella, Onitsuka Tiger is run completely as it's own brand.
    It is striving to trend towards the luxury market. One thing you've missed is their new line called "The Onitsuka" a very elegant line of footwear with Japanese craftsmanship. Dedicated The Onitsuka stores exist and we will likely see many more in the future.
    Of course the classics and heritage models will always be most people's go to, it interesting to see how the brand is progressing and moving further away from its sports roots.

  • @pepeBtown
    @pepeBtown 2 года назад +1

    Instant sub. Context, detail, effort… man I can see you care, I can see you put the work in. I’m half way through this review and it is polished… I look forward to browsing through your catalog. I wish you the best of luck man. Love.

  • @Phlegm_Thrower
    @Phlegm_Thrower 2 года назад +8

    I just mentioned Onitsuka Tiger to Antwon last week. I bought the Mexico 66 a while ago. Quite a pricey sneaker, but as a low top sneaker, I prefer it over the equally classic Chuck Taylor. More comfortable too as it has a bit more cushioning with the mid sole.

    • @ursotedio
      @ursotedio 2 года назад +2

      man, i paid around $25 for a pair of yellow mexicos on asics website here in Brazil last year. A steal! lol

    • @mattmao47
      @mattmao47 2 года назад

      I remember buying them for as low as $50 around 2 years ago. Sneakerheads have been driving up the prices for it.

  • @MudaSHoleProductions
    @MudaSHoleProductions Год назад +1

    I owned a pair of Onitsuka Tigers before I got into collecting sneakers recently when I randomly decided to buy sneakers that were on sale on Nike and Adidas. Onitsuka Tigers are honestly criminally underrated and are great looking shoes. Not only that but I did use their Ultimate 88 for running and they did very well for that purpose too (yeah they're kinda beat up now but they can still keep going tbh).

  • @FernandoHatsumura
    @FernandoHatsumura 2 года назад +6

    These are beautiful shoes. The Nippon Made are the ones to go - superior quality and amazing craftsmanship.

  • @xXkingHaroXx
    @xXkingHaroXx 2 года назад +4

    I got the Mexico 66 for my wife and she swears they’re the most comfortable pair of sneakers she’s ever owned

  • @MrVico7
    @MrVico7 2 года назад +6

    It's amazing that you made a video about Onitsuka Tiger. I just bought my first made in Japan pair today! Coincidence, I don't think so :)

  • @likesneaker3238
    @likesneaker3238 2 года назад +6

    Great video, love both the Asics and OT brands. I did a review on the 'Bruce Lee' Mexico 66 Yellow pair and you are right, they were multiple ones used in the Game of Death movie, including a white pair! I believe the yellow pair were the Moonstar Jaguars! 🤔

  • @njsr1
    @njsr1 10 месяцев назад +1

    No longer selling to US customers through the Onitsuka Tiger website as of November 30th 2023.

  • @tunghoang9352
    @tunghoang9352 2 года назад +1

    Super cool. Learned a ton. Only nitpick...Abebe Bikila was wearing PUMAs

  • @nicoursillo6181
    @nicoursillo6181 2 года назад +3

    Just bought ASICS today. Great video.

  • @edgarposada7732
    @edgarposada7732 2 года назад +1

    I’m trying to look more into Kahachiro Onitsuka but there’s little to English documentation on his life. Thanks for this super educational video!

  • @peltich7535
    @peltich7535 2 года назад +2

    Just picked up 2 vintage pairs today from the thrift! They look so freaking cool!

    • @codekhalil6437
      @codekhalil6437 2 года назад +1

      It has been many a person's goal to find Tigers at a thrift. Congrats! what ones did you find?

  • @christopherburtjr4998
    @christopherburtjr4998 2 года назад +1

    I’m excited for this video.

  • @chrislonergan8859
    @chrislonergan8859 2 года назад +3

    I managed to grab a pair of the Street Fighter's and they are 🔥, great video.

  • @mirosawirzyk5247
    @mirosawirzyk5247 2 года назад +3

    I have few pairs of Onisuka Tiger - Nippon Made GSMs the shoes are the best made I bought in my life...

  • @codewrite_
    @codewrite_ 2 года назад +2

    I had a pair of all black Tigers back in the early 2000s and absolutely loved. Wore the literal soles off of them. Onitsuka is second to Dragonbeard if I am looking to get a killer pair of Japanese sneakers. Wore those until they fell apart too. Now I can't easily get a pair 😭

  • @venky2761
    @venky2761 2 года назад +1

    Just found out about onitsuka yesterday and you posted a vid bout it today

  • @elpanteroazul3474
    @elpanteroazul3474 2 года назад +2

    ASICS gel suedes were the best casual shoe ever. Wish they would come back. Wore them business casual all the time.

  • @JohnnyDiesel88
    @JohnnyDiesel88 Год назад

    My friend in highschool had Ultimate 81s in all colors. I never paid them any mind. I was always following the Nike trend, air force 1s etc. Finally caved one day at the mall and picked up a pair of Serranos, it was a life changing moment. Just trying them on at the store I felt an instant connection to the brand. That was over 10 years ago lol. Today and probably forever all you’ll see on my feet are Onitsuka Tigers. I’m a bit of a Japanese fanboy but still, the quality and craftsmanship of their lineup is top notch. I’m ordering a new pair of Serranos as we speak lol. They’re lightweight, super durable, and fit your feet like a glove. I feel like Bruce Lee ready to kick a hole in the wall when I wear them😂. If you read this and you’ve never owned a pair of Ultimate 81, or my personal favorite the Serranos, buy a pair. You’ll thank me later 😊

  • @nabilmounir1946
    @nabilmounir1946 2 года назад

    I'm from North Africa, Morocco, and I wear tiger from 2007, it's the best for me

  • @j.w.matney8390
    @j.w.matney8390 2 года назад

    Starting in 1972, I had several pairs of the original Cortez and later the Corsairs. It's really hard to find the Corsairs these days.

  • @scootch7
    @scootch7 Год назад

    Well done video. Came here after looking at some Tigers.

  • @alejandroramirez4470
    @alejandroramirez4470 2 года назад +3

    I don't have a pair of the older stuff like bruce lee wore but I did see them at journey's last year or so. I have a green pair of gel lyte shoes and they're nice for the price. Definitely wouldn't mind another colorway in the near future.

  • @DarylDSpivey
    @DarylDSpivey 2 года назад +4

    I always have at least 3 pairs of Tigers on standby.

  • @reezevlog
    @reezevlog 2 года назад +3

    i love Japanese brands….can u do in-depth of the Mizuno brand…or even Yonex..

  • @seanmcmillan472
    @seanmcmillan472 2 года назад +2

    Great video

  • @maneeshahooja
    @maneeshahooja Год назад

    Informative. Thank you.

  • @GabrielTvrs
    @GabrielTvrs 2 года назад +5

    man im starting to pick up interest in fashion because of your channel, u make such a great content!
    love from brazil!

  • @IamQUUMing
    @IamQUUMing 2 года назад +5

    Onitsuka Tiger was the compnay that the founder of Nike worked with before creating his own brand. He based some his technology on theirs

    • @Sabundy
      @Sabundy 2 года назад +1

      He also visited their operation in Japan and got a lot of ideas for how to create a sports brand/company

    • @IAmInfinitus208
      @IAmInfinitus208 Год назад +1

      All the more reason why I enjoy both Asics and Nike to this day despite the limited collaboration they once had.

  • @cryosleeper1119
    @cryosleeper1119 Год назад

    Been wearing these for 4 years. Love em. Keep them next to my other retro trainers like Adidas Samba, Adidas Jeans, Gola, and Puma classics. These shoes will never really go out of style. I will be wearing them when I am 80 😹

  • @crownzsplace
    @crownzsplace 2 года назад

    That’s crazy, you menssioned Bruce Lee and Kill Bill in the same video. Favorite Marshall Artist and one of my favorite modern swordplay movies. Yah, you made my day.

  • @GET0V3RHERE
    @GET0V3RHERE 2 года назад +3

    This was fun. I always respected the brand, but was confused about its link with Asics, ‘til now. Thanks!
    By the way, I still think we’re due for Rise & Fall: Karmaloop.

    • @THECASUALco
      @THECASUALco  2 года назад +1

      Yup we certainly owe a Karmaloop

  • @David_Watts
    @David_Watts 10 месяцев назад

    What an absolutely BEAUTIFUL review on what has become my personal favorite sneaker brand!! While I don't subscribe to everything they do, what I do like happens to work really well for me on many fronts, mainly fashion and durability. The New York line is VERY classic and reminiscent of my 70's childhood. And the EDR 78 line are probably the best made sneakers for the price I've seen since back in the day.... Onitsuka Tiger are the shit and I hope they continue to provide the lines mentioned, although it doesn't look like it because they're so damn progressive, they hit and run, making one-offs that may never be seen again. That's disappointing, indeed.... If it ain't broke, don't fix it!! Oh, and the Serrano is and EXCELLENT driving shoe!! 🙏🙏

  • @morninglory8988
    @morninglory8988 2 года назад +1

    Three are beautiful Onitsuka Tiger Rinkan Boots in dark purple that im trying to get but I need them to get on sale.

  • @crimsonblad5
    @crimsonblad5 2 года назад +1

    They bought out my favorite sneaker store in Philly, UBIQ! I was kinda upset but they have some good stuff

  • @n1968m
    @n1968m 2 года назад +1

    After Adidas, which I own a lot of, Onitsuka are my favourite brand. Love the silhouette of the Mexico but Corsair’s are my favourite.

  • @FashionBusinessMastermind
    @FashionBusinessMastermind 2 года назад +1

    Got my self the yellow pair after watching your video :-D

  • @mrc302
    @mrc302 Год назад

    Starting wearing Asics in 1986. My only complaint is I have D width foot and have to buy EE (which aren't made in all styles). Was told D Width are cut differently than other brands of running shoes.🤷‍♂️🤦‍♂️

  • @lalaboards
    @lalaboards Год назад

    This is what we wore in the 70's .Great shoes .

  • @mohammedsultan948
    @mohammedsultan948 2 года назад

    very informative video 👍👍🤝

  • @dentboxhero1717
    @dentboxhero1717 2 года назад

    I love the Mexico 66s. I only get the Nippon Made Mexico 66 and winterized suede Mexico 66s.

  • @DoritosResidue
    @DoritosResidue 2 года назад

    Man in the early 2000s these were hard to come by. You can only find them in specialty fashion stores. Can't believe they are trending again.

  • @Barnaby_bo
    @Barnaby_bo Год назад

    Anyone know where they are made?

  • @juhel5531
    @juhel5531 Год назад

    I have a rinkan boot and california 78x. They look pretty good and go with anything but holy cow is the toe box narrow. I had to remove the insoles and then loosen the laces so much before my toes could fit without pain. The fashion where I'm from is to remove the laces altogether but I don't like that look so I just loosened them.
    Before I loosened the laces and removed the insoles, the tight toe box squeezed my toes in this weird way that made me unconsciously flex my calves and hamstrings til it hurt.

  • @bobgardinger206
    @bobgardinger206 2 года назад +2

    Really nicely done!
    I've always wondered if Tarantino was singlehandedly responsible for Onitsuka Tiger's comeback. I read that Kill Bill was not a product placement, that Quentin wanted Uma wearing what Bruce Lee had worn, and that they approached Asics. I know Asics promoted Onitsudka Tiger heavily from then on, but had they just happened to be planning a comeback or was it all because of Kill Bill?

    • @Sabundy
      @Sabundy 2 года назад

      Good question. I wonder about that too....🤔🤔🤔

  • @Unxpekted
    @Unxpekted 2 года назад +4

    Absolutely love Asics, collect a ton of GLIII etc.

    • @Sabundy
      @Sabundy 2 года назад

      Very cool 😎👍👍

  • @rambo68
    @rambo68 2 года назад

    Should i choose it over nike air force 1?

  • @tungvu
    @tungvu 2 года назад +1

    Appreciate the history lesson!

  • @cyko.design
    @cyko.design 2 года назад

    Taichi was my favorite pair of sneakers. It is unfortunately out of production. Any stories to why that is?

  • @foreverconstant
    @foreverconstant 2 года назад +1

    I have some asic tiger gel lytes tai chi yellow’s I bought during the pandemic in inspiration of what Bruce Lee wore in “Game of Death” . I also bought the whole jump suit but have yet to wear it in public .😂

  • @ChicagoTurtle1
    @ChicagoTurtle1 2 года назад +1

    Critical history. Lit!!

  • @carcol04
    @carcol04 2 года назад +1

    dont they sell clothes ?

  • @chadapornbuatuen6024
    @chadapornbuatuen6024 2 года назад

    Felix looks so much happier than last few years

  • @justanothernpc5762
    @justanothernpc5762 2 года назад

    Can you talk more about Moonstar I can't find much about the brand online at all

  • @etagged
    @etagged 2 года назад +2

    You should do an ASICS sport style video.. with some kiko ASICS 👀

  • @rigovstheworld
    @rigovstheworld 2 года назад

    and how it’s worked it’s way up to mainstream celebs! kanye, rihanna, asap rocky

  • @rigovstheworld
    @rigovstheworld 2 года назад +1

    HISTORY OF CARHARTT!!!

  • @francispalomo2201
    @francispalomo2201 Год назад

    Big fan here...and influenced my family

  • @0518gassab
    @0518gassab 2 года назад

    brand of your shirt please. :)

    • @THECASUALco
      @THECASUALco  2 года назад

      It’s a sample of a project we’re working on.

  • @ayeTobi
    @ayeTobi 2 года назад +1

    Yeah, a lot of Thai people love wearing those.

  • @Robbie85291
    @Robbie85291 4 месяца назад

    I love them. One of my favorite shoe brands. R.

  • @mitchmitchell9588
    @mitchmitchell9588 2 года назад +2

    Let's be honest: you are showing off a bit with your Japanese pronunciation (and don't think that "Adidas" auf Deutsch slipped by). But it's actually very nice to hear Japanese words pronounced correctly. My buzz will get shaved by the end of the day when someone butchers the word "karaoke".
    As for Onitsuka, one of the key markets that helped it grow (and in which it always had a strong presence) is wrestling shoes. The famed "Dan Gables" are classic and continue to evolve. Vintage ones are pricey on eBay. The originals were like a hi-top version of Mexico 66.
    Last point, I really love the "Nippon Made" line from Onitsuka. Maybe I'm old and nostalgic, but I really appreciate the days when Japan made high quality stuff, like Technics 1200s and Isuzu 117 Coupes. The regular Onitsuka line is great and I wear them on the regular, but the "Nippon Made" versions are awesome and a world apart. I wish more companies would do "boutique" lines that are made in Japan.

    • @THECASUALco
      @THECASUALco  2 года назад +1

      😅 On the language bit… I’m always gonna be a student of the Japanese language if I don’t pronounce it correctly I fear the ghosts of my former professor would haunt me. The adidas one is just being a student of language period but I’m glad someone appreciates it!
      On your other notes, thanks for the added info! Whenever we rehash Onitsuka I’ll be sure to add it to the story.

    • @mitchmitchell9588
      @mitchmitchell9588 2 года назад

      @@THECASUALco Nephew, your pronunciation of all those foreign brands and phrases is excellent. Like you, I continue to study Japanese. Keep learning. And if I didn't say it earlier, this was an excellent and informative video. Well done.

  • @nimmy404
    @nimmy404 2 года назад +1

    Think because of the comeback of the retro classic "new balance", onitsuka tiger may have the same treatment

  • @seansees
    @seansees 7 месяцев назад

    Can we get an investigative update on why Onitsuka has pulled all sales from the U.S.? 👀

  • @Ozaiyah
    @Ozaiyah Год назад

    On full display

  • @leebishop7591
    @leebishop7591 2 года назад

    Remember JNCO? And can someone tell me why JAMs WORLD clothing is so high on the resale value? How Sway?

  • @ngtf6358
    @ngtf6358 Год назад

    Hi, are there people who bought clothes through an online store? I don't know my size and I wanted to ask people who have already made purchases to inform me about my size

  • @corod-1
    @corod-1 2 года назад +2

    You're losing me with the social commentary videos, not that I disagree or think you are wrong about anything, I'm just tired of them in general. But you got me back with informative videos like this one...

    • @THECASUALco
      @THECASUALco  2 года назад +1

      That’s why we do both🫡

  • @ce_rouse
    @ce_rouse 2 года назад +1

    2:46 Got me all hungry now!😋

  • @nobetter7747
    @nobetter7747 2 года назад +1

    id rock these over adidas, new balance (havent found a pair i like enough ), chucks, and airforces

  • @makasii
    @makasii 2 года назад +1

    03:00 he solved the grip e-shoe 😅

  • @itmfl2046
    @itmfl2046 2 года назад

    I feel like Asics Gel Lyte III are the most slept on sneakers in the US. I know the GL3 gets respect in Japan and Europe, but US sneakerheads are too focused on hype or resell value to realize how great GL3's are. As a big fan of the sneaker, I actually dont mind that. Just making an observation.

  • @seunhonour4371
    @seunhonour4371 Год назад

    I have two pare of them

  • @AnythingHomeUnboxing
    @AnythingHomeUnboxing 2 года назад

    Dear Onitsuka, please bring back the Mexico 66 VIN grey…

  • @eljjtp
    @eljjtp Год назад

    what's crazy is asic makes the SAME SHOE unter the asics name for 50% cheaper with a different label

  • @alfonsopayan09
    @alfonsopayan09 2 года назад

    Need one from New balance 👀 seen those basketball and the deal with Jack Harlow
    Things getting good for them

  • @sunsetlights100
    @sunsetlights100 2 года назад

    Big fan tiger sports shoes Mex

  • @mikloridden8276
    @mikloridden8276 2 года назад +1

    My favorite brand! Kinda dont like how they let in too much French influence lately tho, it goes against their spirit in my opinion

  • @rigovstheworld
    @rigovstheworld 2 года назад

    HISTORY OF CARHARTT

  • @dragon23ggg
    @dragon23ggg 2 года назад

    Tai chi, mexico, corsair 😁

  • @frederickjones2483
    @frederickjones2483 2 года назад

    You are like everything about cars but about shoes

  • @zunzoku
    @zunzoku 2 года назад

    After watching this I wanna be part of that gel lyfe

  • @christianbarros1580
    @christianbarros1580 2 года назад +2

    Personally not a huge fan of Asics Tiger, only have had five pairs :)

  • @petetuxford8140
    @petetuxford8140 Год назад

    Do you need that many ads