What is Quality Function Deployment - Internal and External Orientations of Quality

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Quality Function Deployment (QFD) is a structured approach used in product development and design to ensure that customer needs and expectations are effectively translated into product features and specifications. It is a methodical process that helps align the design and development activities with customer requirements.
The primary goal of QFD is to establish a strong link between customer requirements and various stages of product development, such as engineering, manufacturing, marketing, and sales. By doing so, it aims to minimize the gap between customer expectations and the final product, leading to higher customer satisfaction.