I may be a little biased as an engineer myself, but the engineering department is officially my favorite part of LTT. Those guys are hysterical and I can't wait until their products are finally available!
I just love that ever since he started with hiring Alex, his engineers just spend all his money and treat him with so little (on camera) respect, and that's hilarious!
Not super shocking he's had to switch them so many times. Not great factory conditions in China and similar places. Lots of NK runaways used for slavery. Child labor. You know the deal. I just wish we didn't use countries that committ the atrocities that those places do. However I understand that the business won't exist at all if they can't compete on price.
A lot of the stolen goods were from before LTT really managed their old stock. These days they have an internal market that allows employees to buy the products after LTT is done with them.
It isent stollen. It is just a joke. But i feel bad for the workers. Sins it is a camera at every corner. You are always getting recorded. Probley with sound to 😕
@@dekkonot weeeeeeeellll depends on the person. I’d have a huge clothing line of plain colored polo and fitted t shirts. We got blue, we got orange, we got brown! Come buy them now!
I love how when he does updates like these about the office, it feels like a dad walking around showing off the cool stuff his kids made for him in a home video.
I worked Quality Assurance for a major fashion retailer for over a decade before moving to a different area of the business. I am actually impressed by everything shown in this video. It is all things that I dealt with on a daily basis and the fact that Linus is willing to invest in these things is impressive. The call outs regarding the fabric weight, content, color and fabric treatments are why these investments are so important. Vendors will straight lie to your face and try to sell you something that is not what was agreed upon as that is how they can increase their profit. Especially impressive was the comment made regarding leaving factories due to their condition. Human Rights violations are far more common than people think, and if LMG is taking the time to have factory audits completed to ensure they are not working with a partner with shady business practices is something to be very proud of.
I'm actually really impressed by how much QC goes into every single product LTT makes. Too many companies nowadays are skipping out on that and making inferior products because of it.
Because their boss is a walking lazer beam QC. I'm sure at one point of any stage of any product Linus might end up say something like, " Guys I don't know..something just doesn't feels right about this one. Something feels off".
even more impressive since it’s technically a merch brand for a youtube channel, most other channels just sell graphic printed tees using regular materials and little to no research
I've just done a 250 dollar order to the UK, that included shipping, it was only about 55 quid in customs charges which was a lot lower than I expected. I think if you keep the price below a certain point (think it's like 170ish dollars, but don't quote me on that, think I read it somewhere) you have a lot less chance of customs flagging it
@@bytesizeclu if you have mates that are wanting to buy stuff as well, get all of yous together in one order, then you can split shipping and customs charges 😉
I really wished you guys had a shipment base in the EU. I absolutley adore the LTT Store products and the quality and longevity concepts behind them, but shipping and customs/taxes to the EU are just prohibitively expensive. Here is hoping!
Agreed, I took the hit and bought a couple desk pads, bottles and pillows for me and my gf and damn, it could've been cheaper to fly there and pick them up.
Same in Brazil, but if they were to get a warehouse here, the products would end up being more expensive and probably costing the same anyway. Kinda sucks, but I don't really fancy spending a month's worth of minimum wage on a single hoodie.
Linus's Passion for his Company, the videos released on Floatplane or RUclips, the products LTT produce on LTTStore , and the relationship he has with his staff is something special. I feel as a member of the audience honored hes happy to take the time to show us into his life with his family and staff and hot just release repetitive or drawn out content. Long may it continue and I wish him the best and everyone else that helps make such a great channel of content!
@@elightning He just means your comment reads like a generic "positive" review from some shady seller on amazon with obviously fake comments. But the only reason yours looks like this is because they design those fake comments to look like real people, which you are, Eric Son of John.
Can we take a minute to appreciate the compositing done at 0:20, took me far too long to realize that it was the meme and not someone actually in the "apartment".
Every order I've made from LTTstore has been amazing. I even had a package get lost and customer service was 10/10. Their quality is so good. Looking forward to the multi-nep hoodie!!! Love the simple stuff with novel colors/fabrics.
Hey, Linus. At 19:00 you mention all the issues you've had with manufacturers. I work in Regulatory at a US based company. We deal with issues like this using a legally binding Manufacturer Disclosure Form. If they don't send what we have agreed upon them sending, we can take them to court. Maybe something along these lines might help with the headache.
@@TheRedek18 Well the point is companies would be too afraid to go to court so they would send what is agreed upon in the first place so they can't be sued.
This video just made me appreciate LTT as a company a lot more. Seeing how they actually put in effort to make their product the best it can be. I wish more companies cared as much as they do.
My conclusion after watching this, is that I'm deeply impressed by the restraint on the quantity of mid-video shilling the merchadise gets, specially considering all the sheer investment and commitment to quality.
Especially depending on which employees are comfortable on camera or not. If they are, he lets them do the talking. If they’re not, he takes the lead but lets them jump in.
I’m glad you are being understanding with your engineers Linus. I’m a mechanical designer and I’ve been working on a product for 4 years now and we are just starting to roll them out to market. It’s been a long road and engineer is hard. It’s probably even harder for consumer products. I’m really excited to see the no compromises stuff.
Yeah, having a boss who knows how hard engineering can be is liberating. My best friend's boss is one, and that hugely changes things... when they're understanding.
The good thing here is that they already have ways of income, when you're just starting out and the product you're building is going to be the primary source of income there's more pressure involved of course. Still, I absolutely agree; the banter he shares with the engineers can come across as crass and fearmongering to an outsider, but it's clearly coming from a place of understanding and respect. Which is only made even more clear in all the videos (even the product teaser videos) where they're going into all the small gripes they're looking to fix - it's really something they want to nail the first time no matter how long it takes. A lot of companies, big or small, don't do this enough.
I remember watching Linus when his server was in the bath tub, and they had to move because it was a commercial operation in a residential space. It’s incredible to see how far you’ve come. I never thought I’d live in Vancouver too, but that happened.
I love seeing more behind-the-scenes videos like this one. Seeing how you guys do QC and product validation testing really shows how you're able to ship consistently high-quality products.
As someone who graduated uni doing Product Design, this is an amazing look into the kind of place I one day wish to work at. Attention to detail is paramount and I'm glad you're putting so much effort into it!
the no compromises on quality and design are insane considering this started off, and still ostensibly is....a tech channel. you guys put more care than a lot of actual fashion brands lol. kick ass
Linus is by far the only RUclipsr that I’ve come across with that showed the intricate details for their merch. Really goes to show how his team have a keen attention to detail to ensure that their fans could get their money’s worth. Can’t wait to order some merch if I have the money to do so 😅
Yeah man. A lot of YouTUbers, even huge ones, just get a designer to make a design for tem and then just slap it on a premade line of clothing. What LTT are doing is really cool.
working for LTT seems like a genuinely enjoyable job. I'm sure theres a lot of pressure working on smaller teams, but honestly all of their projects seem really awesome to work on.
Honestly, this video has made me infinitely more likely to order from the LTT store. Seeing all the care and attention to detail you guys put into your products is great
This video made me order some Darn Tough socks for the first time in my life. It's not Linus's brand but he said he will never ship socks that haven't the same quality as Darn Tough.
@@MaYouDoTube I have some myself. Super great quality. Life time warranty against everything except a dog chewing them, fire, or a dryer eating them. expensive but super comfortable.
Man whenever I see these videos I imagine that boss at NCIX telling Linus, "tell me when that turns into 2 dollars", and Linus now has a whole empire, and the love of the whole tech community under his name. Simply, amazing, and even when you have it all at your side, you still care about your people and the quality of the products you want to sell. Breathtaking.
@@milky1234123 No kidding. This is what true reinvestment looks like. They could have so easily said the store will be a side thing, tossed some logos on whatever, and pulled as much money out as they could get at the time. Instead they're constantly building up cool new stuff.
@@Staren01 Considering how massively they are scaling up, I'd be very surprised if they don't offer their experience "as a service" to other creators on Floatplane at some point. There is only that much money people are willing to pay for LTT merch (or number of people buying LTT merch). And "custom made, quality merch" from someone with that much experience as an Influencer is probably appealing to a lot of other RUclips/Floatplane creators. And it would be another leg for Linus to stand on outside of the LTT RUclips channel (which is very important to Linus from what I heard)
I love the LTT Store products, both incredible design and outstanding quality. But I’d love it see a Europe Warehouse. I had it may times that I thought about buying something, but the sadly high cost of shipping in addition to taxes just stopped me from actually going through with the purchase. Regardless of that just a great projects
Linus has said they aren't gonna put a warehouse in the us for tax reasons (and converting valuta multiple times) on the wan show So I imagine doing it in Europe would be an even bigger headache especially if they wanna keep high quality
@@rowan-paul It also might not make sense having a warehouse in the US since it's physically close to the current one. A warehouse within the EU for bulk imports means they'd have a much easier time selling to the ~450 million people within the EU single market.
I love the growth of this company. I live close to them and I've taken a keen interest in fashion and R&D within the textile industry. So it's cool to see this LTT expand the "cheap RUclips merch" to their "it's our own developed and tested merch." I'd like to see a separate channel for this venture. Might inspire someone like me who's interested in this to potentially getting into a school or industry.
Not saying Linus is a perfect employer but.. Linus has so much pride in his staff. It's honestly really amazing to see how much he credits everyone here and in other videos. If many other employers did the same, the world would be a better place.
I wanna give a massive shoutout to the editor, If you see this, please note this was amazing to watch. I was laughing at everything and it just made it 10x more enjoyable to watch. I really hope to see more of your style of editing!
Linus: I will never financially recover from this. Also Linus: Proceeds to follow with a segue to the sponsor. Also Linus : Making a entire video that is an add for LTT store. *This is why we love Linus:) *edit: 469 likes nice
As a mechanical engineering student I was loving that magnetic simulation explanation. Please post it somewhere! I'll even sign up to floatplane to see it!
I love how Linus and LMG are in no way settling with the large amounts of success they have found on RUclips, with Labs, merch, and I imagine many other things I can't remember/haven't been announced, they are doing so much work to expand.
The respect I have for everyone here, especially veteran staff and Linus is crazy. It's really inspiring to see a small channel grow into something huge like this. Remaining humble even with all this success is awesome too
I think this is a great video, shows off the merch but also shows off a lot of what they talk into depth on on the wan show. So now normal content only viewers get to see a bit more of the process and what these peoples work is like.
I think that it makes sense that they pay so much attention to quality. Linus is very well known for his reviewing of products. It only makes sense that he ensures that his products keep to the most upmost quality, and a quality that he knows he'll enjoy and his viewers will enjoy.
The most amazing thing about all this to me is the teams commitment to making products RIGHT. They don’t cheap out, they don’t skimp, the check and recheck and verify everything to make sure every product is perfect. Sadly uncommon these days
Yeah, a small detail that made me really impressed is name dropping darn tough as a benchmark. That's a good sign that as a group they've put real effort into figuring out what's good.
The problem i saw was they are not specialized in specific products category, with so many products in different category, the R&D cost gonna rake up really fast, which means the end product gonna be really expensive.
@@xthetenth it will be his downfall in the long run if he doesnt straighten his goals out. he will never be able to compete with a clothing company as a tech company. he is over stepping and its gonna cost him.
@@petejones6827 He has clearly stated several times that LTT store's longterm goal is a clothing and accessory company, not a merch department. He's well aware
Extra props to the editor of this episode HAHAHAHA, specially 18:41 , I laugh internally so hard that had to pause and make you this comment. Thanks to you putting this magic in the LMGs videos you edit
And you know what freaks me out? I just paused at 18:41 and came to the comment section to post this exactly comment 🤣🤣🤣. Really really extra pops to the editor! Troughout the entire video, I'm laughing 🤣
Having an alternate colored neck binding in the back is the BEST way to tell which side is the back. I had some black undershirts that had a light gray neck binding in the back only, and I would always know what side was the back when putting it on. It was awesome.
Having worked as a production artist for a print & fabrication shop, it's fascinating how big a difference lighting can make for colours. The cost of those Pantone guide sets and the lighting box really starts to make sense when you're working at a place where the printers cost at least $100k a pop, the materials themselves aren't cheap, and worst of all the time wasted on tests and mistakes if you don't get the right colour is worth a *lot* of money.
I suppose, but they are the ones picking the colors so I don't personally see how any of that is worth doing in their case, they'd most likely be fine without that expense.
@@xxportalxx. If anything they need it more because they don't print it themselves but rather have to verify and assess samples from other places that cost a ton of money and time!
Starts with a job related promo thing, goes to two guys on a couch, and today, the LMG empire. Seeing the back end stuff really puts it into perspective just how serious and dedicated linus is about his company.
All of this stuff looks so cool but shipping to the EU is just a solid no. Would love to see it, but I can't even imagine the extra effort it would take to get that going
At least he treats his workers well unlike wherever else you order stuff from and get "free" shipping. (It's not free by the way, the shipping cost is always baked into the regular purchase price of anywhere that claims free shipping or exceedingly low cost shipping)
@@roji556 You never have free shipping if you order something from America in the EU. Usually companys even small ones have like a partnership with a distributor like in Ireland or Netherlands that will send out stuff for the EU. It can be done. I wouldnt even care if the prices are just 1to1 transferred into Euros. But I imagine the fees are stopping alot of eu citizens to purchase stuff. I mean I was in the market for a good insulated water bottle looked up on LTT put it in the basket and saw the shipping fee + the other rest and ordered one from amazon instead... Depending on where the actual supplier is located they could order stuff to the eu warehouse too instead of only to Canada which will reduces shipping fees for them and for their customers
Your products are too expensive for me in the UK, but it's nice to see how much passion and attention is put to every single component of your products, shows you really care and that's worth the price (for those that can afford it easily anyway).
@@AgentSquash if it was that simple, sure. But a new LLC has to be created, taxes/accounting, hiring people, facility costs, tariffs. You're at a few million in just start up.
The fact that your online store takes it's quality this seriously instead of selling us cheap overseas quality stuff for maximum profit is just incredible to me. Keep doing things the right way.
Just not true dude… Maybe in your tiny personal bubble, but realistically nobody over here is gonna buy most of this stuff. Who buys these shoelaces?!?!
@@mabrokenleg2388 This is why the entirety of Germany is waiting for these Sandals and Tennis socks. Just imagine walking down a busy street in e.g. Stuttgart with the LTT drip. I can assure you you'll be king of the Schwabenland
A true entrepreneur and job creator. The number of people that Linus and the people around him have managed to employ is staggering. I truly wish LTT the best in everything they do.
I feel like I'm going to spend like 3k when all these products are released, not just because I'm a fan of the channel, but because this stuff just looks flipping awesome, i LOVE the chungus water bottle, RGB hoody, new mousepad, GPU pillow, short circuit hoody, the underwear and honestly just most of what was shown in the video
Same here. These products not only help me support the company, but it's already pretty cool by itself that I would've considered buying their products even WITHOUT knowing it was from them
I FUCKING LOVE how Linus just goes around the office flexing his huge boss status, talking trash, breaking peoples things. its the greatest. can you imagine the thoughts in their heads as Linus walks through the door with his cameraman? HAHAHA
It’s insane how far Linus and LTT have come! From a teenage kid banging his desk while doing his first videos to almost a quality brand manufacturer… which I think he is slowly evolving into. He makes a lot of money but does he deserve it! You can’t have anything else than respect for accomplishing all this. It’s bonkers 🤪
My conclusion after watching this, is that I'm deeply impressed by the restraint on the quantity of mid-video shilling the merchadise gets, specially considering all the sheer investment and commitment to quality.
Linus’s, and the entire team’s, care for attention to detail is to be admired. You guys and gals show how deeply you value the products developed… as well as how much you value us as the folks buying these items. Thanks to everyone at LMG. You all kick ass :)
I love these videos showing people the realities of what makes into products, and why they cost what they do. Respect to Linus for making the investments, and showing the realities of when things go right and wrong! Please do more of this content, it is genuinely interesting!
It really puts into perspective how much work, equipment and money goes into designing your own merch insetad of what most youtubers do who just put their logo on some spreadshirt t-shirts.
@@MPnoir bam, you get it. I am not throwing people who do that under the bus as it is a lot of work, but if you want quality you need to do the effort to get it!
I have watched you build this company from nothing, and it blows my mind! Fair play! I have more respect for you than any Elon or Jeff! You have stayed true to yourself and never exploited people! 100% RESPECT!
This was a really cool look at what’s being worked on and potential upcoming products at LTT. Glad we got to see it and I hope we get more in the future.
Thoroughly enjoyed this and love the merch. I'm receiving a ton of YTer merch for my birthday from my wife and she was only impressed with your shop and merchandise. You guys really outdo everyone when it comes to quality and I love it, gonna keep supporting until LTT is more than just a RUclips channel, a lifestyle brand baby! 🤓
I can't pretend i'm not at all jealous but one thing i do like about you is how well you treat your staff or at least from what we can see from an outside perspective. I'm sold on the pet hoody my pug would look badass in it during winter 😍
I'm glad to see that the no BS attitude is held with the quality of your merch! It would be great to see all of the stages you take for a product to be put up for sale.
Everything about this channel is just fantastic. The transparency, the products, the quality control, and the overall vision. This is the type of company I look up to.
Seems like they should stop calling it merch anymore, Linus is literally building a Brand and I'm all for it. Like Xiaomi for example, other than electronic gadgets like phones, laptop and power banks, they also sell things like electric toothbrush, soap dispenser, screwdrivers, air humidifier, vacuum, rice cooker, wall fan and literally every other thing u can think of. Seems like Linus is heading to similar direction. And that is sick tbh!
Right? Generally I associate "merch" with "low quality garbage that lasts about 5 minutes, but it makes a neat knick nack." The attention to detail and VERY high quality control makes it seem more like a brand new brand producing quality products, not just some shitty merch from a popular personality.
@@Oboreru493 well no... the way people use the word merch is more like how sports teams and events used merchandise to promote their thing. With big logos, it's a free form of advertisement for them. Even after the product has been bought. Problem is not many people will walk around with their favourite youtuber's logo on their chest aside from children. So moving away from traditional merch to products with reduced branding potentially increases the reach to consumers. If they can stock their actual products like the screwdriver (and it's actually good) in retail stores that would be huge for them too.
And given his connection to Framework and their upgradeability and repairability on their laptops they could make the exterior pieces or panels for Framework laptops so you can customize it to have your very own LTT laptop if you wanted, similar to the products DBrand makes, the skins and plates for phones laptops and consoles.
@@ryleypalmer Well yes... Merch is short for Merchandise which is literally ANYTHING that is sold or bought, that's literally the definition of the word
I really like this kind of video, even if it's basically a really long ad lol. I like to see behind the scenes stuff and things about branching out businesses. Also really like the attention to detail and quality in these product samples
It’s absolutely insane how far LTT has come. The sheer amount of dedication, time and effort that must’ve gone into this must be insane. I love to see it❤️
Whatever you’re paying Sarah, is not enough, she super talented, and any video is improved 100% just from her presence. She could could present a video about paint drying and I would lap it up
Reminds me of what happened in the show The Food that Built America on how Post bought all the corn flake rollers from the supplier so that Kellogs couldn't, even though Kellogs helped design it.
I love all the new merch from you guys - I would personally love a neoprene sleeve for the water bottle, with a pocket/mesh for your phone, keys and so on.
10:20 that's a freaking genius thing. Using computational power to determine where the heck to put magnets on stuff for maximum power. Back in the day, when the first cheapo neodymium magnets hit the markets we spent months to a year figuring out through physical testing, where exactly to plop the darned things for covers so that when you remove it, it's not extremely hard to make you question your actions, but at the same time, not easy enough that bumps, vibrations or accidental actions could dislodge them.
My dads the one who taught me that most times quality over quantity is the way to go. I'm really loving how much time and effort we can actually see go into the products!
I am definitely much more likely to buy something from the ltt store now after watching this. It was really cool to see all the operations going on in the background and made me feel a lot more comfortable in regards to the quality!
Super proud to be a LMG viewer, it's amazing to see what you have built rather than just spent your money on 16 super cars and a mansion in Hollywood. Nothing against that kind of spending after all its not my money but I just love that you are creating jobs, bringing more and more awesome content and allowing more and more staff members to flourish in the spotlight so you can have some well deserved time off or even manage to retire one day. It's been a fascinating journey watching how you built LMG, you and Philip Defranco are two of the best content creators in terms of business and I would love to read your book one day.
We don't deserve you linus, not only do you and the crew make great educational videos but you make such a wide array of merch and make sure each one is high quality. Thank you! I'm definitely going to buy a screwdriver and a few other things on LTTStore!
This man is a genius. A full length video advertisement for his own merch, which is also monetized and sponsored.
Man literally entertained me with an ad for products I am in the demographic for and I am not mad at all, it's genius
after the last april fools where he was able to book like 20 sponsors on the same video, anything is possible
You forgot to mention the company expense he can claim as it’s now in a video ;)
@@TMVinyl They already are a company expense without being in a video. It is fun to see behind the scenes though.
This haircut looks actually really good on him.
I may be a little biased as an engineer myself, but the engineering department is officially my favorite part of LTT. Those guys are hysterical and I can't wait until their products are finally available!
Especially the open source touch to the products is very nice
“You know, I’m something of an engineer myself”
same
I just love that ever since he started with hiring Alex, his engineers just spend all his money and treat him with so little (on camera) respect, and that's hilarious!
PLS. STOP. MAKING CAPTIONS TOO FREKKING SHORT TO READ SO OCD GUYS HAVE TO FREKKING REWIND EVERYTIME!!!
Even though he mentioned it briefly, it is cool to see that LMG cares enough to switch suppliers if their factory conditions are not to LMG standards.
@Carl Gunderson can't expect everyone to watch Wan show man.
Maybe they want even more exploitation 😈😈😈😈
@@asnovasdodia😈😈
@@asnovasdodia 😈😈😈
Not super shocking he's had to switch them so many times. Not great factory conditions in China and similar places. Lots of NK runaways used for slavery. Child labor. You know the deal. I just wish we didn't use countries that committ the atrocities that those places do. However I understand that the business won't exist at all if they can't compete on price.
Can we get a round of applause for LTT"s attention to detail and quality control? The amount of R&D for even *socks* is amazing
If you watch the roasting video, JayzTwoCents actually said "this guy [Linus] knows more about socks than technology!"
What's r&d?
Research and development?
@@_GhostMiner Yeah, that's it
@@PascalBrax Well tbf, socks are quite simple things - technology on the other hand feels sometimes like a fucking magic.
@@PurpleCh4lkits just magic man, we literally made silicon do maths
Linus has security cameras... Linus goes to employees houses and finds half a warehouse full of stuff taken from office... Thanks Ubiquiti!
I mean... ¯\_(ツ)_/¯ Security cameras only work if someone looks at what's been recorded!
@@carlozayne kinda like at my school were you have to get reported before they check cameras
A lot of the stolen goods were from before LTT really managed their old stock. These days they have an internal market that allows employees to buy the products after LTT is done with them.
And Linus had a ten-page sheet of stuff to look for sitting in his own house.
It isent stollen. It is just a joke.
But i feel bad for the workers. Sins it is a camera at every corner. You are always getting recorded. Probley with sound to 😕
I love how Linus essentially created a whole company just to make the clothes and stuff he likes for him
That's one of the easiest ways to make a product that's well-received, in fairness. If you like something, odds are a bunch of other people will too.
LTT - the geeks Amazon in workng
@@dekkonot weeeeeeeellll depends on the person. I’d have a huge clothing line of plain colored polo and fitted t shirts. We got blue, we got orange, we got brown! Come buy them now!
And then monetised it and 🤑
@@DirkDeadeye_ It's working for Moist Cr1tikal and his white t shirt, I think.
I love how when he does updates like these about the office, it feels like a dad walking around showing off the cool stuff his kids made for him in a home video.
That is exactly how this feels! xD
I worked Quality Assurance for a major fashion retailer for over a decade before moving to a different area of the business. I am actually impressed by everything shown in this video. It is all things that I dealt with on a daily basis and the fact that Linus is willing to invest in these things is impressive. The call outs regarding the fabric weight, content, color and fabric treatments are why these investments are so important. Vendors will straight lie to your face and try to sell you something that is not what was agreed upon as that is how they can increase their profit. Especially impressive was the comment made regarding leaving factories due to their condition. Human Rights violations are far more common than people think, and if LMG is taking the time to have factory audits completed to ensure they are not working with a partner with shady business practices is something to be very proud of.
Well said.
Free
I can only imagine the *fear* Linus's employees felt when they heard Linus was doing an office tour.
Probably the reason why a few people were out.
I can only imagine the fear Linus felt when he decided he will get a whole engineering department.
Because he's surely gonna drop some valuable prototypes.
I get the feeling he's in there quite a bit.
why work att LTT if u are so scared of this?
I'm actually really impressed by how much QC goes into every single product LTT makes. Too many companies nowadays are skipping out on that and making inferior products because of it.
Because their boss is a walking lazer beam QC. I'm sure at one point of any stage of any product Linus might end up say something like, " Guys I don't know..something just doesn't feels right about this one. Something feels off".
@@omarunzainkun11 item bad, you mad
And still my 2 products i bought from LTT aren't flawless
buy product
consoom product
wait for new product
repeat
even more impressive since it’s technically a merch brand for a youtube channel, most other channels just sell graphic printed tees using regular materials and little to no research
Linus is insane, he made a 20min ad for his merch enjoyable to watch, also props to the editors :3
Prey they never actually work with Ryan Reynolds. His entire RUclips channel is ads, and they're always hilarious and engaging.
and also somehow sold it to a sponsor
@@sebatano96 I just loved the random sudden transitions to Roborock talking points 🤣 this video had a very subtle comedic effect to it
the vid from 1st of April is unbeatable xD
I love the fact that ltt store isn’t just a Merch store. It’s almost it’s own brand company
This is old, but Linus already said multiple times that one of his goals is to make LMG be able to continue without him, and LTT Store is part of this
I think you’re truly one of the first RUclipsrs who have turned it from merch into just good quality products and I think it’s really cool
*Steve from GN cries in the background...
Donut Media crying in the background
Jesus christ haavent you heard about coolshirtz?
@@---sq9lk thats more of a licensed brand than a youtuber.
@@JimboJuice that's the MaxMoeFoe and Chad project isn't ot?
Love seeing all the innovation! LTT store is the 1 brand I absolutely want to purchase but shipping to the UK is just insane :(
I've just done a 250 dollar order to the UK, that included shipping, it was only about 55 quid in customs charges which was a lot lower than I expected.
I think if you keep the price below a certain point (think it's like 170ish dollars, but don't quote me on that, think I read it somewhere) you have a lot less chance of customs flagging it
@Cashmere The Doggie Hi
@@jackhall4203 I will have a go thanks man
*Cries in Bangladesh*
@@bytesizeclu if you have mates that are wanting to buy stuff as well, get all of yous together in one order, then you can split shipping and customs charges 😉
I really wished you guys had a shipment base in the EU. I absolutley adore the LTT Store products and the quality and longevity concepts behind them, but shipping and customs/taxes to the EU are just prohibitively expensive. Here is hoping!
Or somewhere in the EU.
Agreed, I took the hit and bought a couple desk pads, bottles and pillows for me and my gf and damn, it could've been cheaper to fly there and pick them up.
Same in Brazil, but if they were to get a warehouse here, the products would end up being more expensive and probably costing the same anyway. Kinda sucks, but I don't really fancy spending a month's worth of minimum wage on a single hoodie.
4r!
yea, same. I wanted to buy few things, but I can't possibly pay double for a t-shirt, it's just stupid.
Linus's Passion for his Company, the videos released on Floatplane or RUclips, the products LTT produce on LTTStore , and the relationship he has with his staff is something special. I feel as a member of the audience honored hes happy to take the time to show us into his life with his family and staff and hot just release repetitive or drawn out content. Long may it continue and I wish him the best and everyone else that helps make such a great channel of content!
Every item I have ordered from LTT has exceeded expectations. Great products, fantastic customer service 10/10!
Why do you look and sound like a sponsored comment? 🤔😁
@@SmartEngine07 What I said is true, not sure why I look like a sponsored comment, just spitting truth here. 👍🏻
@@elightning you know what is a sponsored comment? This segue to their next video!
@@inspectorvoid Oh, I get it lol! True that! 😁😉
@@elightning He just means your comment reads like a generic "positive" review from some shady seller on amazon with obviously fake comments. But the only reason yours looks like this is because they design those fake comments to look like real people, which you are, Eric Son of John.
Can we take a minute to appreciate the compositing done at 0:20, took me far too long to realize that it was the meme and not someone actually in the "apartment".
John Tra volt a is real
@@fajaradi1223 yeah, and they brought 1994 Travolta to record that gag.
It also surprised me how good they rotoscoped and matched the lights to him. Editing hours well spent!
What are ya guys talking about, thats John Travlota, man. He's just looking for his SNL partner Linus S.
Came here looking for this comment. 100% agree.
Every order I've made from LTTstore has been amazing. I even had a package get lost and customer service was 10/10. Their quality is so good. Looking forward to the multi-nep hoodie!!! Love the simple stuff with novel colors/fabrics.
Yeah. I have zero complaints about what I've ordered. The desk pad is so nice, my wife wants me to order one for her too.
Linus took his Newegg commentary to heart about a 5% more expensive product to get industry best customer service.
Agreed. I've beat the hell out of my water bottle and its still very much going strong.
Even your postman got a free LTT store order
Hey, Linus. At 19:00 you mention all the issues you've had with manufacturers. I work in Regulatory at a US based company. We deal with issues like this using a legally binding Manufacturer Disclosure Form. If they don't send what we have agreed upon them sending, we can take them to court. Maybe something along these lines might help with the headache.
I'm sure all his manufacturers on alibaba are shaking right now.
@@PascalBrax i laughed too hard at this😂😂
that requires the use of lawyers, who are both very expensive to employ or retain and lawyers.
Yeah going to court really helps with headache 😂
@@TheRedek18 Well the point is companies would be too afraid to go to court so they would send what is agreed upon in the first place so they can't be sued.
This video just made me appreciate LTT as a company a lot more. Seeing how they actually put in effort to make their product the best it can be. I wish more companies cared as much as they do.
My conclusion after watching this, is that I'm deeply impressed by the restraint on the quantity of mid-video shilling the merchadise gets, specially considering all the sheer investment and commitment to quality.
The way Linus changes his tone and language depending on the employees he is adressing is facinating from a leadership/management perspective.
Especially depending on which employees are comfortable on camera or not. If they are, he lets them do the talking. If they’re not, he takes the lead but lets them jump in.
not everyone is comfortable in front of a camera or dealing with the boss. he knows how to act
I loved his banter with the engineers
@@hayes9611 engineers are all shit talkers so that checks out. Source: Me, an Engineer lol
I’m glad you are being understanding with your engineers Linus. I’m a mechanical designer and I’ve been working on a product for 4 years now and we are just starting to roll them out to market. It’s been a long road and engineer is hard. It’s probably even harder for consumer products. I’m really excited to see the no compromises stuff.
Yeah, having a boss who knows how hard engineering can be is liberating. My best friend's boss is one, and that hugely changes things... when they're understanding.
The good thing here is that they already have ways of income, when you're just starting out and the product you're building is going to be the primary source of income there's more pressure involved of course. Still, I absolutely agree; the banter he shares with the engineers can come across as crass and fearmongering to an outsider, but it's clearly coming from a place of understanding and respect. Which is only made even more clear in all the videos (even the product teaser videos) where they're going into all the small gripes they're looking to fix - it's really something they want to nail the first time no matter how long it takes. A lot of companies, big or small, don't do this enough.
Congratulations 🎊 hope you don't overlooked a major problem that your customers suddenly see.
I had no idea the LTT merch lineup would be this extensive and diverse. I love it!
I remember watching Linus when his server was in the bath tub, and they had to move because it was a commercial operation in a residential space. It’s incredible to see how far you’ve come. I never thought I’d live in Vancouver too, but that happened.
From filming in a kitchen to having a spare one for funsies. Glad to see how far you guys have come. Still miss Nick boo
I love seeing more behind-the-scenes videos like this one. Seeing how you guys do QC and product validation testing really shows how you're able to ship consistently high-quality products.
As someone who graduated uni doing Product Design, this is an amazing look into the kind of place I one day wish to work at. Attention to detail is paramount and I'm glad you're putting so much effort into it!
the no compromises on quality and design are insane considering this started off, and still ostensibly is....a tech channel. you guys put more care than a lot of actual fashion brands lol. kick ass
As a capacitor designer, I find the capacitor themed water bottle idea amazing. If you do that, please consider making an Orange Drop version!
The one on the corner that has black box and orange logo, probably is black body with orange capacitor.
They better be nichicon!
you could have it color coded by the amount it holds but then again it won't have 4 colors, only 2
Yes! There's ways to target all sorts of different audiences with different capacitor sizes!
Linus is by far the only RUclipsr that I’ve come across with that showed the intricate details for their merch. Really goes to show how his team have a keen attention to detail to ensure that their fans could get their money’s worth. Can’t wait to order some merch if I have the money to do so 😅
Gamers Nexus has to up their game
Yeah man. A lot of YouTUbers, even huge ones, just get a designer to make a design for tem and then just slap it on a premade line of clothing. What LTT are doing is really cool.
working for LTT seems like a genuinely enjoyable job. I'm sure theres a lot of pressure working on smaller teams, but honestly all of their projects seem really awesome to work on.
Honestly, this video has made me infinitely more likely to order from the LTT store. Seeing all the care and attention to detail you guys put into your products is great
This video made me order some Darn Tough socks for the first time in my life. It's not Linus's brand but he said he will never ship socks that haven't the same quality as Darn Tough.
@@MaYouDoTube I have some myself. Super great quality. Life time warranty against everything except a dog chewing them, fire, or a dryer eating them. expensive but super comfortable.
Yeah that was kinda the whole point lmao
Me too. I was only really thinking about the screw driver, but now I’m actually considereing seeing what all they have and just ordering stuff.
Man whenever I see these videos I imagine that boss at NCIX telling Linus, "tell me when that turns into 2 dollars", and Linus now has a whole empire, and the love of the whole tech community under his name.
Simply, amazing, and even when you have it all at your side, you still care about your people and the quality of the products you want to sell.
Breathtaking.
the man is what every business owner should be
@@milky1234123 No kidding. This is what true reinvestment looks like. They could have so easily said the store will be a side thing, tossed some logos on whatever, and pulled as much money out as they could get at the time. Instead they're constantly building up cool new stuff.
@@Staren01 Considering how massively they are scaling up, I'd be very surprised if they don't offer their experience "as a service" to other creators on Floatplane at some point. There is only that much money people are willing to pay for LTT merch (or number of people buying LTT merch). And "custom made, quality merch" from someone with that much experience as an Influencer is probably appealing to a lot of other RUclips/Floatplane creators.
And it would be another leg for Linus to stand on outside of the LTT RUclips channel (which is very important to Linus from what I heard)
I love the LTT Store products, both incredible design and outstanding quality. But I’d love it see a Europe Warehouse. I had it may times that I thought about buying something, but the sadly high cost of shipping in addition to taxes just stopped me from actually going through with the purchase. Regardless of that just a great projects
They have the view stats. I wonder where on that mousepad it falls haha
@Nutsack yeah same, but even for the Bottle or other gear it’s still at least half the price for shipping wich sucks
Same. I'd love to get something, and at one point I probably will, but the accesability is a problem in Europe. It's gonna be costly.
Linus has said they aren't gonna put a warehouse in the us for tax reasons (and converting valuta multiple times) on the wan show
So I imagine doing it in Europe would be an even bigger headache especially if they wanna keep high quality
@@rowan-paul It also might not make sense having a warehouse in the US since it's physically close to the current one.
A warehouse within the EU for bulk imports means they'd have a much easier time selling to the ~450 million people within the EU single market.
I love the growth of this company. I live close to them and I've taken a keen interest in fashion and R&D within the textile industry. So it's cool to see this LTT expand the "cheap RUclips merch" to their "it's our own developed and tested merch." I'd like to see a separate channel for this venture. Might inspire someone like me who's interested in this to potentially getting into a school or industry.
Not saying Linus is a perfect employer but.. Linus has so much pride in his staff. It's honestly really amazing to see how much he credits everyone here and in other videos. If many other employers did the same, the world would be a better place.
If more companies treated their employees right like this they wouldn't wine about loyalty and pretend it is the employees fault they found better.
we do not know what kind of benefits and pay they get
Well maybe if you had world class employees you would too
This new host is pretty good, you should let them on more. Such a young cool guy haircut.
I wanna give a massive shoutout to the editor, If you see this, please note this was amazing to watch. I was laughing at everything and it just made it 10x more enjoyable to watch. I really hope to see more of your style of editing!
when Linus threw the black cloths away, the scream got me
Alexandre Potvin (according to the credits) really added a special flavour to this one - sad there wasn't more appreciation higher up to the editing.
I agree. This video's editing was particulary entertaining. Good humour
Agree xD
Linus is the only dude ive seen who can make himself both look 10 years older on demand, and also 10 years younger on demand. Thats a superpower to me
Linus: I will never financially recover from this.
Also Linus: Proceeds to follow with a segue to the sponsor.
Also Linus : Making a entire video that is an add for LTT store.
*This is why we love Linus:)
*edit: 469 likes nice
Man's gotta hustle
i also like that the entire vid is an ad for LTT store
@@MDG509_ THIS. That is why I usually skip his videos now. He sold out.
Followed by showing his merch! This whole video is just an ad for LTT merch xD
@@MoiraWillenov kinda clickbait that topic
As a mechanical engineering student I was loving that magnetic simulation explanation. Please post it somewhere! I'll even sign up to floatplane to see it!
Same here! I was a little bummed when it was cut!
Literally that part was the most interesting part and they cut it out
Oh please god yes do this, I too will sign up to floatplane.
I love how Linus and LMG are in no way settling with the large amounts of success they have found on RUclips, with Labs, merch, and I imagine many other things I can't remember/haven't been announced, they are doing so much work to expand.
The respect I have for everyone here, especially veteran staff and Linus is crazy. It's really inspiring to see a small channel grow into something huge like this. Remaining humble even with all this success is awesome too
I knew LTT put a lot of effort in their design department, but WOW they care about quality much more than I thought
I think this is a great video, shows off the merch but also shows off a lot of what they talk into depth on on the wan show. So now normal content only viewers get to see a bit more of the process and what these peoples work is like.
I think that it makes sense that they pay so much attention to quality. Linus is very well known for his reviewing of products. It only makes sense that he ensures that his products keep to the most upmost quality, and a quality that he knows he'll enjoy and his viewers will enjoy.
The most amazing thing about all this to me is the teams commitment to making products RIGHT. They don’t cheap out, they don’t skimp, the check and recheck and verify everything to make sure every product is perfect. Sadly uncommon these days
Because it’s impossible when you have to hit certain price points or deliver dates. Most companies simply cannot afford it.
Yeah, a small detail that made me really impressed is name dropping darn tough as a benchmark. That's a good sign that as a group they've put real effort into figuring out what's good.
The problem i saw was they are not specialized in specific products category, with so many products in different category, the R&D cost gonna rake up really fast, which means the end product gonna be really expensive.
@@xthetenth it will be his downfall in the long run if he doesnt straighten his goals out. he will never be able to compete with a clothing company as a tech company. he is over stepping and its gonna cost him.
@@petejones6827 He has clearly stated several times that LTT store's longterm goal is a clothing and accessory company, not a merch department. He's well aware
Extra props to the editor of this episode HAHAHAHA, specially 18:41 , I laugh internally so hard that had to pause and make you this comment.
Thanks to you putting this magic in the LMGs videos you edit
And you know what freaks me out? I just paused at 18:41 and came to the comment section to post this exactly comment 🤣🤣🤣. Really really extra pops to the editor! Troughout the entire video, I'm laughing 🤣
Fr tho, You could tell the editor had fun with this one
I could watch it on repeat for hours
And the censor at 7:22 was pretty funny too.
Having an alternate colored neck binding in the back is the BEST way to tell which side is the back. I had some black undershirts that had a light gray neck binding in the back only, and I would always know what side was the back when putting it on. It was awesome.
Having worked as a production artist for a print & fabrication shop, it's fascinating how big a difference lighting can make for colours. The cost of those Pantone guide sets and the lighting box really starts to make sense when you're working at a place where the printers cost at least $100k a pop, the materials themselves aren't cheap, and worst of all the time wasted on tests and mistakes if you don't get the right colour is worth a *lot* of money.
I suppose, but they are the ones picking the colors so I don't personally see how any of that is worth doing in their case, they'd most likely be fine without that expense.
@@xxportalxx. Not really
Things is more complicated than that
@@xxportalxx. You mean, without buying the Pantone set?
@@gameadik1316 oh yeah? How so?
@@xxportalxx. If anything they need it more because they don't print it themselves but rather have to verify and assess samples from other places that cost a ton of money and time!
Starts with a job related promo thing, goes to two guys on a couch, and today, the LMG empire.
Seeing the back end stuff really puts it into perspective just how serious and dedicated linus is about his company.
The investment he's making in their whole merch department is so crazy to see. I had no idea just how much stuff they're working on.
I imagine Linus would be a really great boss to work for, I imagine he's pretty challenging but I think he'd be pretty fair and genuinely supportive.
I like Sarah Butt and her personality, we need more of her!
Alexandre did a AMAZING editing job, the small sound effects and memes added in is such a nice touch. 18:40 made me laugh pretty hard and so did 0:24
Yes, she/he is great, is there any video on this channel featuring the editor? I'd love to see them.
Yeah, absolutely hilarious!
I was just about to type this! It's really fucking good. Thank you❤️🫡
18:40 gura
The fact it's the most replayed part of the video is hilarious.
The LTT tracksuit makes me feel like I should call my cousin incessantly to see if he wants to go bowling.
You and your GTA IV vibes
Mine died at his wedding 😔
@@Musica20009 wait what (your jk right)
I laughed. A lot 🤣
This game is already 14 years old. Now I feel very old
All of this stuff looks so cool but shipping to the EU is just a solid no.
Would love to see it, but I can't even imagine the extra effort it would take to get that going
yeah... it really sucks... something like a EU warehouse partnership would be so nice but the 30€ shipping fee is just so ugh.
At least he treats his workers well unlike wherever else you order stuff from and get "free" shipping. (It's not free by the way, the shipping cost is always baked into the regular purchase price of anywhere that claims free shipping or exceedingly low cost shipping)
@@AngryApple + import fees and another round of VAT which for some reason includes shipping T_T
@@roji556 You never have free shipping if you order something from America in the EU.
Usually companys even small ones have like a partnership with a distributor like in Ireland or Netherlands that will send out stuff for the EU.
It can be done. I wouldnt even care if the prices are just 1to1 transferred into Euros.
But I imagine the fees are stopping alot of eu citizens to purchase stuff. I mean I was in the market for a good insulated water bottle looked up on LTT put it in the basket and saw the shipping fee + the other rest and ordered one from amazon instead...
Depending on where the actual supplier is located they could order stuff to the eu warehouse too instead of only to Canada which will reduces shipping fees for them and for their customers
LTTStore and Sidemen Clothing (warehouse) partnership?
13:52 I think the pixelated mouse pad looks awesome.
Every time after seeing an LTT "behind the scenes" video, I cant stop thinking on how to change my career path to end up working for LMG
fr
Ditto!
They will just continue to expand and branch out into different industries so you will just have to wait. Don’t call them, they’ll call you.
Same. So refreshing to see people taking literally anything seriously these days
@@jerma984 Realistically, they won't call him though haha. They get so many applicants, he should call them if he's interested to work there.
Whoever put Vincent into the shot of the "small apartment" deserves a raise.
Your products are too expensive for me in the UK, but it's nice to see how much passion and attention is put to every single component of your products, shows you really care and that's worth the price (for those that can afford it easily anyway).
Shipping is extremely expensive to Europe
@@engineeringvision9507 LTT would have enough European fans to start a EU storage operation - and just send the stock directly from China.
If LTT Labs is a success, LTT shipping could be in the future, who knows???
@@Blastnet_DanHarris Maybe. But until then they are essentially NA only as they are priced out of the EU/UK market.
@@AgentSquash if it was that simple, sure. But a new LLC has to be created, taxes/accounting, hiring people, facility costs, tariffs. You're at a few million in just start up.
It’s amazing to me that this channel and their online store earns enough to pay for all of the real estate and employees who work here.
The fact that your online store takes it's quality this seriously instead of selling us cheap overseas quality stuff for maximum profit is just incredible to me. Keep doing things the right way.
it's crazy how many LTT store products i see in Germany on the street recently. Linus really made it
This is so sad, I can’t believe there are so many homeless Linus fans on the street..
Oh really? Sadly i haven't seen it yet. Maybe i life in the wrong german city
Just not true dude… Maybe in your tiny personal bubble, but realistically nobody over here is gonna buy most of this stuff. Who buys these shoelaces?!?!
yet i live in the same city as linus and I have seen 0 ltt store products
@@mabrokenleg2388 This is why the entirety of Germany is waiting for these Sandals and Tennis socks. Just imagine walking down a busy street in e.g. Stuttgart with the LTT drip. I can assure you you'll be king of the Schwabenland
best intro in a long time, A+ for the editor and honestly your whole team.
"90s asked for their hairstyle back" dude... you are the less suitable to say that
I love how Linus has grown so accustom to dropping things he doesn't even realize the sick catches he does on film 2:15
Respect for making lttstore actual quality rather than the dog doodoo that usually comes from YT channels.
Ok to be fair, most of them aren't whole teams of people. They use what they can both access and afford.
A true entrepreneur and job creator. The number of people that Linus and the people around him have managed to employ is staggering. I truly wish LTT the best in everything they do.
I feel like I'm going to spend like 3k when all these products are released, not just because I'm a fan of the channel, but because this stuff just looks flipping awesome, i LOVE the chungus water bottle, RGB hoody, new mousepad, GPU pillow, short circuit hoody, the underwear and honestly just most of what was shown in the video
Same here. These products not only help me support the company, but it's already pretty cool by itself that I would've considered buying their products even WITHOUT knowing it was from them
Same same
I'm waiting for the tech bag to drop, going to combo that with a screwdriver and some other things. but im really excited for the backpack.
The editor clearly had a great time with all the snarky comments against Linus throughout the video. Gotta love it!
It's kind of insane Linus knows everything that everyone is working on
It's like he's their boss and pays their salaries 😱
@@brendan1427 you think most bosses know what their employees are working on? That's so cute haha
@@brendan1427 You clearly haven't been working aren't you?
I FUCKING LOVE how Linus just goes around the office flexing his huge boss status, talking trash, breaking peoples things. its the greatest. can you imagine the thoughts in their heads as Linus walks through the door with his cameraman? HAHAHA
And yet it seems like they can banter and joke back at him without him being offended, which is unfortunately rare for a lot of bosses
If Steve at GN is "tech Jesus" then Linus is "tech Willy Wonka."
"Come with me, and you'll see, a world of segues to our sponsors"
It’s insane how far Linus and LTT have come!
From a teenage kid banging his desk while doing his first videos to almost a quality brand manufacturer… which I think he is slowly evolving into.
He makes a lot of money but does he deserve it! You can’t have anything else than respect for accomplishing all this.
It’s bonkers 🤪
Btw I have much more respect for people like this than those retarded ‘influencers’ making money with promoting stupid sh*t!
My conclusion after watching this, is that I'm deeply impressed by the restraint on the quantity of mid-video shilling the merchadise gets, specially considering all the sheer investment and commitment to quality.
Linus’s, and the entire team’s, care for attention to detail is to be admired. You guys and gals show how deeply you value the products developed… as well as how much you value us as the folks buying these items. Thanks to everyone at LMG. You all kick ass :)
Should've paid some attention to detail on that haircut, shi is atrocious
I love these videos showing people the realities of what makes into products, and why they cost what they do. Respect to Linus for making the investments, and showing the realities of when things go right and wrong! Please do more of this content, it is genuinely interesting!
It really puts into perspective how much work, equipment and money goes into designing your own merch insetad of what most youtubers do who just put their logo on some spreadshirt t-shirts.
@@MPnoir bam, you get it. I am not throwing people who do that under the bus as it is a lot of work, but if you want quality you need to do the effort to get it!
Can we get a round of applause for LTT"s attention to detail and quality control? The amount of R&D for even socks is amazing, awesome warehouse.
I have watched you build this company from nothing, and it blows my mind! Fair play! I have more respect for you than any Elon or Jeff! You have stayed true to yourself and never exploited people! 100% RESPECT!
This was a really cool look at what’s being worked on and potential upcoming products at LTT. Glad we got to see it and I hope we get more in the future.
NPC comment
@@_invencible_ Well you have RNG in your name are you sure YOU aren't the NPC?
@@theninjamaster67 i know for a fact i am
@@theninjamaster67 a main character wouldn't have such a bland life
@@theninjamaster67 my code has a shit ton of bugs too. Lazy ass developers
Thoroughly enjoyed this and love the merch. I'm receiving a ton of YTer merch for my birthday from my wife and she was only impressed with your shop and merchandise. You guys really outdo everyone when it comes to quality and I love it, gonna keep supporting until LTT is more than just a RUclips channel, a lifestyle brand baby! 🤓
recover, youtube jobs?
Healthy economy ???
I can't pretend i'm not at all jealous but one thing i do like about you is how well you treat your staff or at least from what we can see from an outside perspective. I'm sold on the pet hoody my pug would look badass in it during winter 😍
I'm glad to see that the no BS attitude is held with the quality of your merch! It would be great to see all of the stages you take for a product to be put up for sale.
Everything about this channel is just fantastic. The transparency, the products, the quality control, and the overall vision. This is the type of company I look up to.
Well said
Seems like they should stop calling it merch anymore, Linus is literally building a Brand and I'm all for it. Like Xiaomi for example, other than electronic gadgets like phones, laptop and power banks, they also sell things like electric toothbrush, soap dispenser, screwdrivers, air humidifier, vacuum, rice cooker, wall fan and literally every other thing u can think of. Seems like Linus is heading to similar direction. And that is sick tbh!
well no cause its still merch... anything that is bought and sold is merch
Right? Generally I associate "merch" with "low quality garbage that lasts about 5 minutes, but it makes a neat knick nack." The attention to detail and VERY high quality control makes it seem more like a brand new brand producing quality products, not just some shitty merch from a popular personality.
@@Oboreru493 well no... the way people use the word merch is more like how sports teams and events used merchandise to promote their thing. With big logos, it's a free form of advertisement for them. Even after the product has been bought. Problem is not many people will walk around with their favourite youtuber's logo on their chest aside from children. So moving away from traditional merch to products with reduced branding potentially increases the reach to consumers. If they can stock their actual products like the screwdriver (and it's actually good) in retail stores that would be huge for them too.
And given his connection to Framework and their upgradeability and repairability on their laptops they could make the exterior pieces or panels for Framework laptops so you can customize it to have your very own LTT laptop if you wanted, similar to the products DBrand makes, the skins and plates for phones laptops and consoles.
@@ryleypalmer Well yes... Merch is short for Merchandise which is literally ANYTHING that is sold or bought, that's literally the definition of the word
I really like this kind of video, even if it's basically a really long ad lol. I like to see behind the scenes stuff and things about branching out businesses. Also really like the attention to detail and quality in these product samples
props to the editor, that echo effect + caption at 18:32 was top notch comedy
It’s absolutely insane how far LTT has come. The sheer amount of dedication, time and effort that must’ve gone into this must be insane. I love to see it❤️
Agreed. Highest levels of Respect!
It really is wild. I remember when Linus was trying to get their whole team set up in the upstairs bedroom with the server in the bathroom
@@UndreamtKarma remember full room watercooling?
Bro they sell merch
Lol right! Not too many places of pay to tour but LTT head quarters makes the list. 😅
Omg I had no idea LTT had some of these products up their sleeve.... can't wait to see these projects come to fruition (and get a few for myself!)
Whatever you’re paying Sarah, is not enough, she super talented, and any video is improved 100% just from her presence. She could could present a video about paint drying and I would lap it up
This level of banter with the boss is a very nice thing to see! haha
Kind of disrespectful in my book to be honest and especially after Linus reply abouth the 18 months to launch a product.
Seriously, Linus has got to be paying his editors well! The edits/green screens/memes get me every video 😂
“Our supplier for the ratchets got bought by [DON’T PUT THAT IN, PLEASE.]” had me laughing! Awesome video guys!
I wonder why they can’t mention it lol
Reminds me of what happened in the show The Food that Built America on how Post bought all the corn flake rollers from the supplier so that Kellogs couldn't, even though Kellogs helped design it.
I love all the new merch from you guys - I would personally love a neoprene sleeve for the water bottle, with a pocket/mesh for your phone, keys and so on.
10:20 that's a freaking genius thing. Using computational power to determine where the heck to put magnets on stuff for maximum power. Back in the day, when the first cheapo neodymium magnets hit the markets we spent months to a year figuring out through physical testing, where exactly to plop the darned things for covers so that when you remove it, it's not extremely hard to make you question your actions, but at the same time, not easy enough that bumps, vibrations or accidental actions could dislodge them.
My dads the one who taught me that most times quality over quantity is the way to go. I'm really loving how much time and effort we can actually see go into the products!
Linus is such a nerd when it comes to attention to detail. I love it!
I am definitely much more likely to buy something from the ltt store now after watching this. It was really cool to see all the operations going on in the background and made me feel a lot more comfortable in regards to the quality!
he really is making an insane line of ltt branded stuff. and its all amazing.
Super proud to be a LMG viewer, it's amazing to see what you have built rather than just spent your money on 16 super cars and a mansion in Hollywood.
Nothing against that kind of spending after all its not my money but I just love that you are creating jobs, bringing more and more awesome content and allowing more and more staff members to flourish in the spotlight so you can have some well deserved time off or even manage to retire one day.
It's been a fascinating journey watching how you built LMG, you and Philip Defranco are two of the best content creators in terms of business and I would love to read your book one day.
We don't deserve you linus, not only do you and the crew make great educational videos but you make such a wide array of merch and make sure each one is high quality. Thank you! I'm definitely going to buy a screwdriver and a few other things on LTTStore!
2:55 black and orange LTT Bomber jacket!!! Mathew you're the man!