I want to gatekeep you 😂. But you deserve more subscriber . The value and no sugar coating about whats harming our ads and whats good. Thank you charley
I don’t understand how running a campaign to people most likely to buy is “forcing “ a bad experience on them. Unless your ads are super cheesy and badly written then any campaign would do that.
So I get this would be bad if it forces your ads on your already warm/hot audiences. But why would it be bad if it’s doing it on some audiences that never heard of you before, especially if that, once they buy it showcases that your offer and ad(how the offer is presented) + customer experience, landing page are better than your direct competitors
hi charley, I'm a dropshipper with 1 ASC+ campaign and 1 DCT ads, lots of traffic and ATC but no CO and PUR. What do I need to optimize for customers to buy? I spent 170$, 20 ATC, 3CO, 1PUR (70$)
Hi Charlie, thanks for the great content, I watch nearly every new video. I have a question: Which creatives do you put in an ASC+ campaign you run alongside your CBO campaign? The same creatives? Or only new ones? Thanks so much!
I hear you on what you're saying, my experience is the opposite though, my ad account has been more stable with ASC, and it's grabbing 50% of the budget.
This doesn't make sense based on all of your other videos. Why would facebook be promoting a tool (i.e. Advantage Shopping Campaigns) that would result in disrepecting them as a partner?
Because it does make it a lot easier for people with small budgets to see success. It’s Facebook on easy mode. The vast majority of advertisers by volume aren’t spending very much money. This helps them be successful.
I am a little lost here. I thought this would go with trusting AI algorithm do what they do best. This is a bit against what you have been preaching. Let me understand, what exactly we need to do. Select the placement we would like our ads to show.
Hmm i'm intrigued by this one. Is there anything written that says that they are intentionally hitting users who are in other brand's funnels/ have specific, current purchase behavior? Would that not be the case of how broad targeting automatically creates LALs already? I've used them to scale for a while... but they do kinda fatigue and are rn with competition. So I'm interested to just switch fully back over to standard campaigns.
Great video. Does running a ASC campaign alongside a standard/broad campaign seem like a worthwhile approach? You talk about a broad dynamic ad-set in one of your other videos, so perhaps you could run them alongside each other? Or would the ASC end up taking credit for the other one or somehow ruining the results through audience fragmentation or something?!
I've been told to use advantage+ audience but I don't know if it would be as good as simple broad. The articles said it would help Meta's AI have access to the broadest audience possible for more flexibility but I still wanted to get your opinion on it.
Interesting take with some valuable insights! I just had a call with my rep and she was preaching adding ASC's to our strategy and that we should set up some traffic campaigns as an added layer. What are your thoughts on that? I wonder if this would mitigate the chances of the funnel drying up like you mentioned. Do you think traffic campaigns would add any value to the ASC's?
Great video Charley, but just a couple of challenges: 1) ASC is not the same engine as broad targeting, at least according to people inside Meta 2) On the question of incrementality, why not run a Conversion Lift test to find out?
Hi, I tested Advantage plus campaigns for 3 months - I found that our sales grew a lot in the first 2 months, but then I started to notice that the return rate (we sell luxury womenswear) was a lot higher than usual. Granted it's sales season, but compared to previous years it was VERY high. I wonder if the Advantage Plus campaigns, while acquiring more sales, acquires them from people who are not emotionally invested in your business (as it's grabbing them depending on where they are in their funnel, and may never of heard of our brand). Thought it was an interesting hypothesis that I don't see anyone discussing. Switching to broad targeting now with dynamic creative......
This rant makes no sense whatsoever unless you are trying to stop eCommerce marketers from using a new Meta feature that no longer requires the ranter's media buying services or FB ads courses!!
or… or… we teach how the new tools work and understand when is appropriate to leverage them this is a “attributed profit per dollar spent” tool not a “more profit volume” tool
sO, YOUR POINT IS THAT META is harming itself giving us the opportunity to deteriorate ous owns relationshio with it.. It sounds ilogic and some kind stupid man.
I want to gatekeep you 😂. But you deserve more subscriber . The value and no sugar coating about whats harming our ads and whats good. Thank you charley
Your channel is a goldmine
Thank you so so much!
Please share these videos
I don’t understand how running a campaign to people most likely to buy is “forcing “ a bad experience on them. Unless your ads are super cheesy and badly written then any campaign would do that.
People don’t go on FB & IG to see your ads
So I get this would be bad if it forces your ads on your already warm/hot audiences. But why would it be bad if it’s doing it on some audiences that never heard of you before, especially if that, once they buy it showcases that your offer and ad(how the offer is presented) + customer experience, landing page are better than your direct competitors
Does not work for me high price digital product.I go back to detailed targeting.
sounds like an ads problem
hi charley, I'm a dropshipper with 1 ASC+ campaign and 1 DCT ads, lots of traffic and ATC but no CO and PUR. What do I need to optimize for customers to buy? I spent 170$, 20 ATC, 3CO, 1PUR (70$)
Interesting point on the "burning zone." Reminds me of what we talked about regarding the ticketing for events on our one-to-one.
Love it, and our one-on-one call was so much fun.
If anyone else wants a one on one, then go to Consulting.facebookdisrupter.com.
Just what we needed - thank you 🙏
You’re welcome
This is great info, thank you!
You bet!!!
Hi Charlie, thanks for the great content, I watch nearly every new video. I have a question: Which creatives do you put in an ASC+ campaign you run alongside your CBO campaign? The same creatives? Or only new ones? Thanks so much!
I hear you on what you're saying, my experience is the opposite though, my ad account has been more stable with ASC, and it's grabbing 50% of the budget.
This doesn't make sense based on all of your other videos. Why would facebook be promoting a tool (i.e. Advantage Shopping Campaigns) that would result in disrepecting them as a partner?
Because it does make it a lot easier for people with small budgets to see success. It’s Facebook on easy mode.
The vast majority of advertisers by volume aren’t spending very much money.
This helps them be successful.
I am a little lost here. I thought this would go with trusting AI algorithm do what they do best. This is a bit against what you have been preaching. Let me understand, what exactly we need to do. Select the placement we would like our ads to show.
I understand, this is more about advantage, shopping campaigns,
So the best and the only way to use ASC is alongside of original conversion campaign?
Yep
which function would it have alongside of conversion campaign?@@CTtheDisrupter
Hmm i'm intrigued by this one. Is there anything written that says that they are intentionally hitting users who are in other brand's funnels/ have specific, current purchase behavior? Would that not be the case of how broad targeting automatically creates LALs already? I've used them to scale for a while... but they do kinda fatigue and are rn with competition. So I'm interested to just switch fully back over to standard campaigns.
How much % of budget would you recommend to allocate to Advantage+ and Original Conversion Campaign?
I wouldn’t do more than 10 to 20%
Good point. Interesting
Glad you think so!
Great video.
Does running a ASC campaign alongside a standard/broad campaign seem like a worthwhile approach? You talk about a broad dynamic ad-set in one of your other videos, so perhaps you could run them alongside each other? Or would the ASC end up taking credit for the other one or somehow ruining the results through audience fragmentation or something?!
I think you’re catching on
I've been told to use advantage+ audience but I don't know if it would be as good as simple broad. The articles said it would help Meta's AI have access to the broadest audience possible for more flexibility but I still wanted to get your opinion on it.
So Advantage + Is For people who Wants To sell Products Or Test products and they don't Appreciate The Long Term Of their Buisness Is that True ??
Yes and no…
It’s a tool…
And it can be helpful
But the usecases are specific
Is this the same as "advantage campaign budget" ?
no, that’s the new name for CBO
@@CTtheDisrupter Are advantage plus shopping campaigns the new best option?
Interesting take with some valuable insights! I just had a call with my rep and she was preaching adding ASC's to our strategy and that we should set up some traffic campaigns as an added layer. What are your thoughts on that? I wonder if this would mitigate the chances of the funnel drying up like you mentioned. Do you think traffic campaigns would add any value to the ASC's?
Never traffic
Great video Charley, but just a couple of challenges:
1) ASC is not the same engine as broad targeting, at least according to people inside Meta
2) On the question of incrementality, why not run a Conversion Lift test to find out?
PREACH
Haha thank you
Hi, I tested Advantage plus campaigns for 3 months - I found that our sales grew a lot in the first 2 months, but then I started to notice that the return rate (we sell luxury womenswear) was a lot higher than usual. Granted it's sales season, but compared to previous years it was VERY high. I wonder if the Advantage Plus campaigns, while acquiring more sales, acquires them from people who are not emotionally invested in your business (as it's grabbing them depending on where they are in their funnel, and may never of heard of our brand). Thought it was an interesting hypothesis that I don't see anyone discussing.
Switching to broad targeting now with dynamic creative......
Your return rate probably went up because the number of customers you had went up.
Love it
Sorry this is "advantage campaign budget+" or "advantage detailed targetting"?
@@rkd4ad ahhh thanks, don't think I've seen it. Is it adding your catalogue?
This rant makes no sense whatsoever unless you are trying to stop eCommerce marketers from using a new Meta feature that no longer requires the ranter's media buying services or FB ads courses!!
or… or…
we teach how the new tools work
and understand when is appropriate to leverage them
this is a “attributed profit per dollar spent” tool
not a “more profit volume” tool
@@CTtheDisrupter Still nothing more than a nonsensical rant that reeks of illogicality!
sO, YOUR POINT IS THAT META is harming itself giving us the opportunity to deteriorate ous owns relationshio with it.. It sounds ilogic and some kind stupid man.
Baseless and BS whatever you say in this video
lol okay…
care to give a counter opinion
I'm having a hard time taking this grown man seriously with half of his head dyed green...
Your loss Homie