Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-scalefbads0523-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-scalefbads0523-fbdfy
Ben, I just want you to know that your content is much appreciated. You can't even imagine how much you're helping people. I wish you all the best, thank you for your kindness.
As a total newbie to fb advertising, your videos have been my absolute go-to place for anything facebook ads! Easy to follow and understand, easy to implement and even fun to watch! Thank you SO much. Can't wait to see more! Best, Alexandra
Really great video Ben, great tips to help manage an account and the daily variances that happen whilst allowing you to focus on new creatives and bringing in new audiences etc.
Hi Ben thank you for your time and effort in creating this videos. Just a quick note please create a video if you have time on creating a video for very small business and if possible lower the minimum spend to £1000 to join your agency. I know it might be difficult but it would help lot of businesses like us. Thanks once again.
Your videos have really helped me in understanding FB Ads.. Thank you so much Ben! I wish you all the best, thank you again for creating such useful content 💙
Hey ben Creating rule if cpr goes 35 then Decrease the budget i think making changes frequently to the campaign ll lead to learning or learning limited which is not good for our campaigns because if you are making any campaign then you should run atleast 7-10 days. Correct me if i m wrong and guide the better one 😊 thanks
Firstly, I wouldn't be overly worried about the learning phase. It's not that big a deal. Secondly, this budget change is small to the point where it shouldn't put you back in the learning phase.
I note that you mentioned FB does not allow auction overlap in one ad account. I am dropshipping, does that mean I cannot test a few products at the same time (different campaign) but it will likely result in auction overlap because it is the same niche and targeting the same audience
Hi Ben! Thanks a lot for this technique, looks really useful! I have only one question though: while I am using ABO campaigns and I usually scale ad groups and not campaign, if I use this technique I need to set up this rule at the ad group level right? So for all the ad groups I would like to scale
Gold content as always, my only "constructive criticism" is that, sometimes comedic stuff and meme vibes don't match well in such topics. I don't know, I could be wrong.
Thank you very much for your content, I appreciate it! My question would be that if somebody made a larger test to put this new scaling strategy beside the old one and to see which is performing better in the same conditions? I see that it doesn't make sense to test the exact same campaign duplicated, with the two different scaling method to not compete to each other, but I hope there is a way to see the difference between the two. Thank you very much!
Ben you are great. I have a question about scaling, if you don't recommend duplicating the campaign then what should we do? should we just duplicate ad sets within the running campaign and then test different "Interests" BTW Thanks for the videos.
Thanks Ben. Great content as always. I just completed your Facebook Insider course and I highly recommend it to anyone starting out! My concern is the possibility of frequent changes sending the campaign, ad sets, and ads back into the learning phase. Will a 3% daily increase trigger this? If not, about high can we go without triggering the learning phase. Lastly, if I have one ad set or ad performing much better than the others, is there a way for me to only increase the budget on that ad set or specific ad? My daily budget was set up for the entire campaign. Thanks Again!
Thank you very much for the kind words :) I wouldn't worry about that. 3% will not have that effect. The generally accepted amount is 10% but I have seen this not be so cut and dry. I would pause the underperforming elements and scale away :)
Hi Ben, thanks for your videos. You've been really helpful in learning Facebook ads and I'll be starting managing them for my business this month. Where do you get your B roll stock video content for these videos? I also film and edit videos for my business, and I've found them to be pretty expensive!
Ben, What som you think of using scheduled budget increase? We are advertising concerts and I’m thinking of increasing in periods when people get their salaries. Also, how would this work together with an automatic budget increase/decrease rule present? Love your videos!
Super helpful Ben! I need to go through your videos, but do you have one where you can explain how you can keep a winning plan running but try other ad types/options to reduce overall lead cost?
Thank you so much for the video! Ive just started my first store and running ads, its a lot to take in when you start. It's been 2 days and no sale through facebook, when do you recommend moving on and trying another product? Cheers!
Ben - what about the recent issues with Meta Ads delivery issues that nobody seems to be talking about. People's CPM's have increased by 200%! Would love for you to jump in as a pro and guide the community you have built.
Hi atonal, I’ve heard people mentioning this but we just haven’t seen that in our ad accounts. I don’t think this is very widespread. Could a targeting of yours have been reclassified? And it contains far fewer people?
Hi Ben, Thanks once again for an amazing video - given in your last video on scaling weekly with set amounts, I am wondering if you have a rule of thumb when you would increase by weekly increments vs daily % rules?
Yeah lol, I was checking the other scaling tutorial in which he recommended scaling weekly for stability. If you have a below mid-priced product that is suitable for a broad audience and a daily campaign budget under $200-$500, my advice would be to ignore these fixated rules and scale them based on daily performance: No. of results, CPA, etc. There are no fixed rules at this budget level tbh, it's only when you get to above $1000 campaign budget and by then you should increase the budget by a small amount every time.
Ben, this is exactly the opposite of the last scaling video when you talk about the scaling mistakes. You said "if you do it everyday your campaign won't have time to stablish stability". So did you change your mind?
It's not the opposite but it is a different strategy. We're using this one more and more and in this video I do explain when you want to use each. In the previous video I said that you didn't want to scale everyday but that was referring to larger increments, which makes all the difference.
Hey Ben, great video. I’m planning on increasing my daily budget for a few winning Ads. But I’m torn between how to effectively do this. For example. I don’t know whether to just manually increase the daily budget for that specific Ad OR to simply duplicate the entire Ad and then just double the Ad spend. However my concern is with the new duplicated Ad wouldn’t it have to go through an entire new learning phase again? If that is the case, don’t you think it would be better to just amend the current Ad and just increase the Daily Ad spend? What’s your thoughts on this mate? Pros and Cons? If you can get back to me that would be very much appreciated. 🤝
Data reporting is much better than it was in the immediate aftermath of iOS 14. But if you want to be sure, just set your criteria lower than you need it to be - problem solved.
hello ben, top video as always. i have a doubt about overlap, if i sell clothing, sneakers and hats and use for each category a different campaign using broad audience, does it create overlap? because the only thing that differentiates the 3 campaigns would be the creative. thank you very much
Very thankful for the content. I have a question, does it not put the campain to learning phase every time we increase it daily? Should we do weekly, is that a better option?
Hey Ben, will this have a negative effect on the learning fase? Because Facebook tells you not to change anything on the learning fase and this will change the budget every day...
I'm also wondering that. I know that changing the budget by 3% (even up to about 20% in my experience) won't reset the learning phase, so I don't think it would be a problem there. I'm not sure if creating a rule will do that or not though.
Ben, I currently only run ads to a saved warm audience (website visitors, email list, IG engaged, and FB engaged). It converts extremely well but is just small… so increasing my budget won’t really have any effect because I’m already reaching everybody in the audience. How would you go about scaling in this situation?
You'll need to start targeting cold audiences as well and scale there. That may mean you need to significantly improve your ads to be profitable to cold audiences.
Hi Ben, with Facebook Ads' worldwide technical issue a few weeks ago, this set of rules wouldn't have been an airtight approach to managing budget versus performance. I know it was quite an exceptional event, but how did you tweak your rules following that global issue?
With this set up, you don't have anything to worry about. The worst case scenario is that your budget is increased or decreased 3% once. That is very easily undoable in the rare event that something like that happens.
I don't understand two things. Previously you said that a 10% increase in budget doesn't make sense and it should be higher... no you say 3% increase. What's even more confusing, you said that we shouldn't change our ads too often but make a change every 5 to 7 days so FB has time to optimize the ads. Now you say, we change the budget every single day?
I think the higher than 10% increase is if you're doing it on a week by week basis, where it would take much longer to scale and so would make more sense to increase it by a larger percentage. I would imagine that if you're doing it by 3% per day then it works out about the same as if you were increasing by a larger percentage on a weekly basis. With regards to changing the ads every day, I think that because it's just a small increase in budget that it won't affect facebook's optimisation so won't matter if you're doing it daily.
@@BenHeath I set this up exactly how you show it in the video and it doesn't do anything for a week now. I asked customer service and they said it's because it's in the learning phase... which doesn't sound right.
The best on youtube i am waiting your videos from week to week and i know the time when you post it i have question now i use your method with cbo to do targetting with multipule audiences what you advice me to when i find some audiences genrate high-quality leads but they expisive and other adsets genrate good cost per lead but not the same quality how i can make my desicion to turn off which from them i use lead form inside my campaigns thank you very much Of your content
I set this up exactly how you show it in the video and it doesn't do anything for a week now. I asked customer service and they said it's because it's in the learning phase... which doesn't sound right.
Thanks Ben, amazing update. We been wonder if we should do daily increase for a while. Quick question about Meta ad attribution, we have campaign doing very well, one of our customers turn into a wholesale buyer, buying 30 orders in 14 days at good discounts, now those orders are kept registered in Meta ads account and we end up with a creative that yield 30 orders, each at CPA = 0.3 usd which is ridiculous. Also the whole campaign result declines, do you think we feed bad data to Meta by accident?
hey, Wanna ask can we apply both these increase & decrease rules once at a time? and secondly, can we apply these rules to a certain campaign(not into all campaigns) only?
Hi Ben, do you know if this technique works with Advantage+ Shopping Campaigns? I can't get any kind of automated rule to work on them for some reason! The rule results I get is: Rule Checked, but theres never any changes made even when I know the condition of the rule is 100% true.
Such a Great video! My question is; If I have let's say 3 products in the same product range. Is it better to use different ad compaigns or using the same compaigns with different ad sets for each products will perform better?
Hi Ben. Creating this rule only allows you to scale for all the active campaigns. What should you do if you want to scale a single campaign and not every active campaign within the ad account?
Is there a way to prevent ad campaigns from hindering each other and competing at auction if they're both targeting the same audience? Let's say I have a good demographic I'm targeting, good custom audiences, and a good lookalike audience. Should I be changing the audience for each of my different product campaigns to avoid inter-competing?
Thanks for your content, Ben! I am sharing it to the team! I have a quick question: What is the maximum % you would scale your daily budget campaign? (and avoid restarting the learning phase)
You can do that but it's riskier. You are more likely to see increases in cost per conversion. It really depends what you prefer and how much you value fast scaling.
At 3:00 in your video "How To Scale Facebook Ad Campaigns In 2023", you say that you do not recommend frequent small changes to budgets because Facebook needs the stability to learn. In this video though, it is suggesting doing that exact thing by using daily auto adjustments at 3%. I may be missing something though so I thought I would ask here and see if you can clarify. I apologize if I missed something obvious, I am just doing research for launching a new campaign and want to follow the best advice.
Sure it's a good question. What a lot of people will do is increase a budget by say 20% every few days. That you want to avoid and you have the worst of both worlds. You are increasing the budget too quickly and doing so in large enough increments to disrupt the campaign. You either want to do so in small enough increments that the disruption is minimal or less frequently and in larger increments.
This is really helpful, Ben. But now I wonder about the audience needing to expand while increasing the budget. I have one campaign, structured the way you've recommended in an older video. Is that structure still recommended? (CBO, a lookalike, a cold, plus retargeting all in one?) I'm afraid I'll need to increase my audience as I increase my $50/day budget. My best performing sales ad set in my CBO campaign is a 1% lookalike with only 3-4 million in the audience. The other is a cold audience ad set of 5-7 million (but FB loves the lookalike the best); the only other ad set is retargeting which has a small minimum spend or else it gets nothing. Is adding new ad set to this same campaign the best thing to do? Or will it negatively impact the optimization? Or are we at a point where we should be keeping the number of ad sets to a minimum and go broad? Thank you, Ben!!
Happy to help :) I do like to introduce new ad sets into the existing campaign - that way you benefit from the learning that has already taken place. I do still like using the previously recommended structure. And increasing a lookalike % as you scale for example, is something we do often.
That is always something to think about. If you are using something like instant forms then don’t worry about it. Otherwise I think there are things you can do to mitigate. Firstly the 3 day time horizon helps and can be expanded. Secondly you can set your target result a bit further away from the actual number.
Hi Ben, amazing video my man! I wanted to ask I know sometimes when you keep increasing your budget Meta can reset your audience data. By using this strategy, would it affect the audience data / reset it?
Thanks a lot. Meta doesn't reset audience data when you scale. You do sometimes see campaigns re-enter the learning phase but that's not the same thing and won't happen with these scaling increments.
Grateful for your reply in advance If a create a rule for campaign and have ABO does it work on ABO also Or If i have CBO and i setup rule for adsets does it work on CBO as well Now should i create a rule for both separately or campaign or adset ?
Awesome content. Sir I followed your guide but mine doesn't have increase budget. It only have (1) TURN OFF CAMPAIGN (2) TURN ON CAMPAIGN (3) SEND NOTIFICATION. Sir how do I fix this??
Hi Ben,Can I run Facebook ads for ClickBank products? will it violate Facebook rules and regulations?if promoting click bank violate Facebook rules and regulations what is the best way to promote clickbank affiliate link with Facebook ads?
It's often safer to use an intermediate step such as a lead magnet. You can advertise affiliate offers directly, but you can sometimes run into difficulties doing so.
Is there a program with special features to designer images and shapes from all fields and also special features to change or add to the curriculum of students to be better and more talented and more careful and smarter......thank you sir......
Mate you're a lifesaver. I have a dropshipping store and I'm running 2 successful CBO campaign ( same product but different ads set and creative) and each with only 1 interest and 1 creative. I've been duplicating each campaign, also manually recreating the same campaign and increasing CBO budget by $1 but it's getting worse. My ad account is a mess now. I used to get 15 sales a day and now just 1 or 2 sales. Do you think i should turn off all campaign and follow your technique? Thanks from Australia
Top quality information! Question; with a high CPL, our agency usually just turn of the ad set/ads and create new one in order to see find new good performing ads. I would not in this case see any reason to have an automated decrease percentage rule if I were to turn of the ads either way. What's your input on this?
Sure you can stick with that approach instead if you prefer. Some businesses won't be in a position to create new ads whenever they need so will need to be more budget focused.
Do you have a video on how to calculate the max lead costs? I sell courses and sometimes people buy the course months after optin. I only feel about what is too costly and what is not. The ROA is not helpful because Facebook tracking is not reliable. I use Sam Ovens's tracking sheet but this gives me not full confidence. I would love to have a concrete number and scale the shit out of fb till I reach this max cost without worrying :D
Great video - in "apply rule to" I don't have the option to cherry-pick campaigns, ad sets or ads 😢I only want to apply it to one campaign to test whether this works but it won't allow me to do that 🤔
Can I just ask about the two conditions, is that a “OR” statement or is that a “AND” statement? For impressions being over 8000 and cost per click being less that £30 ?
Hi Ben, great video as always. I have followed your process above and am confident that my rule should be implementing however my lifetime budget still remains the original. Therefore, how can I trust that this is working? Should I be seeing a live reflection in the budget column? I'm tempted to scrap the rule and just add the extra budget so at least I know it will spend the full scaleable amount.
Hi Ben! Extremely engaged with your content here! Would also audiences overlapping among ad sets affect in a similar way? For instance, I'm getting a winning ad set to its maximum scalable point, so now I'm planning to scale the campaign in a horizontal way, that is, starting running a new ad set (new audience) within the same campaign, but part of the audience of this new ad set will probably overlap with the one from the old ad set. So If I do so, will my old winning ad set start to underperform then? Any suggestions or better ideas when an ad set is not scalable anymore?
Glad to hear it. I'm not concerned about the situation you described there to be honest. It's the 100% overlap that I have found real issues with and want to avoid.
@@BenHeath awesome thanks! I just got my first sale on my ecom store, the pixel tracked it, but none of my campaigns tracked the sale so I was worried the data wouldn’t matter 😂
Hi Ben, we scaled using your method after a successful campaign converting daily, it's almost now at 0 sales since doubling the budget across a week. Any advice or thoughts?
Hey Ben, Thanks for this it is helpful. I have one question - You have selected 3 days as a time range so it means in the last 3 days CPR should be less than 30 pounds. However, with CPR we also put 8K impression condition. Do you think it will be difficult to get both the condition right at a same time?
Good question, but it won’t be for most advertisers as 8,000 impressions doesn’t cost a lot. If you are operating with a smaller but then you can change the timeframe
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-scalefbads0523-ment
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-scalefbads0523-fbdfy
Ben, I just want you to know that your content is much appreciated. You can't even imagine how much you're helping people. I wish you all the best, thank you for your kindness.
Thank you very much for letting me know. It's much appreciated.
As a total newbie to fb advertising, your videos have been my absolute go-to place for anything facebook ads! Easy to follow and understand, easy to implement and even fun to watch! Thank you SO much. Can't wait to see more! Best, Alexandra
fr me too
Thanks for the great content! I use to find facebook ads so complicated but you've made it so simple to understand and use! You're a lifesaver!
Very happy to help :)
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Really great video Ben, great tips to help manage an account and the daily variances that happen whilst allowing you to focus on new creatives and bringing in new audiences etc.
Thank you very much :)
Hi Ben thank you for your time and effort in creating this videos. Just a quick note please create a video if you have time on creating a video for very small business and if possible lower the minimum spend to £1000 to join your agency. I know it might be difficult but it would help lot of businesses like us. Thanks once again.
Your videos have really helped me in understanding FB Ads.. Thank you so much Ben! I wish you all the best, thank you again for creating such useful content 💙
Ben, I have never seen a video on FB ad scaling and rules. Mind blown that this exists in Meta. Thank you for this.
Glad it was helpful :)
Waa woo this is it, thank you Ben for putting that manual scaling off ma shoulders. Thank u
Happy to help :)
Extremely helpful, thank you for your content!
Glad it was helpful :)
Ok ima pause the ad and follow along in my ad a/c thank you so much for valuable information
You are very welcome :)
Pure GOLD. Thank you
Thanks a lot :)
Hey ben
Creating rule if cpr goes 35 then Decrease the budget i think making changes frequently to the campaign ll lead to learning or learning limited which is not good for our campaigns because if you are making any campaign then you should run atleast 7-10 days. Correct me if i m wrong and guide the better one 😊 thanks
Firstly, I wouldn't be overly worried about the learning phase. It's not that big a deal. Secondly, this budget change is small to the point where it shouldn't put you back in the learning phase.
Thanks so much for sharing this helpful information.
This is a life saver.
Happy to help :)
This video is timely.🙏🏽
Glad to hear it :)
I note that you mentioned FB does not allow auction overlap in one ad account. I am dropshipping, does that mean I cannot test a few products at the same time (different campaign) but it will likely result in auction overlap because it is the same niche and targeting the same audience
Thank you Ben. You're indeed a helper.
Glad to hear it :)
Nice video man I just subscribed much love from Tunisia 🇹🇳
Thank you very much :)
Amazing content Ben, this helps me a lot!
Happy to help :)
Hi Ben! Thanks a lot for this technique, looks really useful! I have only one question though: while I am using ABO campaigns and I usually scale ad groups and not campaign, if I use this technique I need to set up this rule at the ad group level right? So for all the ad groups I would like to scale
Gold content as always, my only "constructive criticism" is that, sometimes comedic stuff and meme vibes don't match well in such topics. I don't know, I could be wrong.
This is a really good one! Thanks for the tips!
Thanks for watching :)
finally you got a better mike and we can hear you
Glad you like the audio quality. But I have had this mic for at least 6 months
Thank you very much for your content, I appreciate it! My question would be that if somebody made a larger test to put this new scaling strategy beside the old one and to see which is performing better in the same conditions? I see that it doesn't make sense to test the exact same campaign duplicated, with the two different scaling method to not compete to each other, but I hope there is a way to see the difference between the two. Thank you very much!
Ben you are great.
I have a question about scaling, if you don't recommend duplicating the campaign then what should we do? should we just duplicate ad sets within the running campaign and then test different "Interests"
BTW Thanks for the videos.
you are the best Ben Heath
Thanks a lot :)
I have read that 20% is max you should increase the budget . So if I put 20% increase in budget , am I doing the right things ?
120$ with 3% increase is 123.6$ AND 123.6$ with 3% decrease is 119.89$
This is one of the greatest ❤❤
Thank you very much :)
Thank you Ben. I didn't know that.
Happy to help!
Thank you for sharing your knowledge
Thanks for watching :)
Thanks Ben. Great content as always. I just completed your Facebook Insider course and I highly recommend it to anyone starting out!
My concern is the possibility of frequent changes sending the campaign, ad sets, and ads back into the learning phase. Will a 3% daily increase trigger this? If not, about high can we go without triggering the learning phase.
Lastly, if I have one ad set or ad performing much better than the others, is there a way for me to only increase the budget on that ad set or specific ad? My daily budget was set up for the entire campaign. Thanks Again!
Thank you very much for the kind words :)
I wouldn't worry about that. 3% will not have that effect. The generally accepted amount is 10% but I have seen this not be so cut and dry.
I would pause the underperforming elements and scale away :)
Such an informative content for the people who wanna scale up their businesses though meta ads
Thanks a lot :)
Hi Ben, thanks for your videos. You've been really helpful in learning Facebook ads and I'll be starting managing them for my business this month. Where do you get your B roll stock video content for these videos? I also film and edit videos for my business, and I've found them to be pretty expensive!
thanksss maaann 3>>>
Ben, What som you think of using scheduled budget increase? We are advertising concerts and I’m thinking of increasing in periods when people get their salaries.
Also, how would this work together with an automatic budget increase/decrease rule present?
Love your videos!
You are awesome man
Thank you very much :)
Great vid thanks!
Glad you liked it :)
Super helpful Ben! I need to go through your videos, but do you have one where you can explain how you can keep a winning plan running but try other ad types/options to reduce overall lead cost?
Thanks. I don't have a video that specifically covers that but it is a good idea.
@@BenHeath Awesome, look forward to it!
Thank you so much for the video! Ive just started my first store and running ads, its a lot to take in when you start. It's been 2 days and no sale through facebook, when do you recommend moving on and trying another product? Cheers!
That thumbnail is so good!
Thanks a lot :)
Very helpful video 😊
Happy to help :)
Now do a video for a small local business please
Already have - you can find it on my channel
Very cool!🎉😊
Thanks :)
Ben - what about the recent issues with Meta Ads delivery issues that nobody seems to be talking about. People's CPM's have increased by 200%! Would love for you to jump in as a pro and guide the community you have built.
Hi atonal, I’ve heard people mentioning this but we just haven’t seen that in our ad accounts.
I don’t think this is very widespread. Could a targeting of yours have been reclassified? And it contains far fewer people?
Great video as usual Ben. So do you prefer the "7 Day Increment Way" or this "New Way"? Or does it depend on certain factors?
I have to say, I do like this.
Thanks a lot :)
Hi Ben, Thanks once again for an amazing video - given in your last video on scaling weekly with set amounts, I am wondering if you have a rule of thumb when you would increase by weekly increments vs daily % rules?
Yeah lol, I was checking the other scaling tutorial in which he recommended scaling weekly for stability. If you have a below mid-priced product that is suitable for a broad audience and a daily campaign budget under $200-$500, my advice would be to ignore these fixated rules and scale them based on daily performance: No. of results, CPA, etc. There are no fixed rules at this budget level tbh, it's only when you get to above $1000 campaign budget and by then you should increase the budget by a small amount every time.
Ben, this is exactly the opposite of the last scaling video when you talk about the scaling mistakes. You said "if you do it everyday your campaign won't have time to stablish stability". So did you change your mind?
It's not the opposite but it is a different strategy. We're using this one more and more and in this video I do explain when you want to use each. In the previous video I said that you didn't want to scale everyday but that was referring to larger increments, which makes all the difference.
Hey Ben, great video. I’m planning on increasing my daily budget for a few winning Ads. But I’m torn between how to effectively do this.
For example. I don’t know whether to just manually increase the daily budget for that specific Ad OR to simply duplicate the entire Ad and then just double the Ad spend.
However my concern is with the new duplicated Ad wouldn’t it have to go through an entire new learning phase again?
If that is the case, don’t you think it would be better to just amend the current Ad and just increase the Daily Ad spend?
What’s your thoughts on this mate? Pros and Cons? If you can get back to me that would be very much appreciated. 🤝
With all of the current facebook tracking issues i say: good luck to this "strategy"
Data reporting is much better than it was in the immediate aftermath of iOS 14.
But if you want to be sure, just set your criteria lower than you need it to be - problem solved.
hello ben, top video as always. i have a doubt about overlap, if i sell clothing, sneakers and hats and use for each category a different campaign using broad audience, does it create overlap? because the only thing that differentiates the 3 campaigns would be the creative. thank you very much
Very thankful for the content. I have a question, does it not put the campain to learning phase every time we increase it daily? Should we do weekly, is that a better option?
No not when you increase but such a small amount each time. Good question
Hey Ben, will this have a negative effect on the learning fase? Because Facebook tells you not to change anything on the learning fase and this will change the budget every day...
Yes good question, I wonder what answer would be.
I'm also wondering that. I know that changing the budget by 3% (even up to about 20% in my experience) won't reset the learning phase, so I don't think it would be a problem there. I'm not sure if creating a rule will do that or not though.
I don't really worry about the learning phase that much. I think people do a lot more damage accommodating it than the other way around
Ben, I currently only run ads to a saved warm audience (website visitors, email list, IG engaged, and FB engaged). It converts extremely well but is just small… so increasing my budget won’t really have any effect because I’m already reaching everybody in the audience. How would you go about scaling in this situation?
You'll need to start targeting cold audiences as well and scale there. That may mean you need to significantly improve your ads to be profitable to cold audiences.
thank youuuuu
Hi Ben, with Facebook Ads' worldwide technical issue a few weeks ago, this set of rules wouldn't have been an airtight approach to managing budget versus performance. I know it was quite an exceptional event, but how did you tweak your rules following that global issue?
With this set up, you don't have anything to worry about. The worst case scenario is that your budget is increased or decreased 3% once. That is very easily undoable in the rare event that something like that happens.
Great channel, just started using Facebook ads for my business and fallen in love with the ads process
Any tips on how to start a "facebook ad agency"
Thanks a lot :)
Focus a lot more resources than most on not losing clients.
@BenHeath nice one thanks, keep up the good work, cheers
I don't understand two things. Previously you said that a 10% increase in budget doesn't make sense and it should be higher... no you say 3% increase. What's even more confusing, you said that we shouldn't change our ads too often but make a change every 5 to 7 days so FB has time to optimize the ads. Now you say, we change the budget every single day?
I think the higher than 10% increase is if you're doing it on a week by week basis, where it would take much longer to scale and so would make more sense to increase it by a larger percentage. I would imagine that if you're doing it by 3% per day then it works out about the same as if you were increasing by a larger percentage on a weekly basis. With regards to changing the ads every day, I think that because it's just a small increase in budget that it won't affect facebook's optimisation so won't matter if you're doing it daily.
This reply beat me to it - well said :)
@@BenHeath I set this two days ago exactly how you show it in the video but it doesn't do anything. It doesn't change the budget of the adset.
@@BenHeath I set this up exactly how you show it in the video and it doesn't do anything for a week now. I asked customer service and they said it's because it's in the learning phase... which doesn't sound right.
Does increasing budget on an existing ad negatively affect performance or is that totally fine ?
The best on youtube i am waiting your videos from week to week and i know the time when you post it i have question now i use your method with cbo to do targetting with multipule audiences what you advice me to when i find some audiences genrate high-quality leads but they expisive and other adsets genrate good cost per lead but not the same quality how i can make my desicion to turn off which from them i use lead form inside my campaigns thank you very much Of your content
Glad to hear it :)
I would assess overall profitability from both options and go with the one that does best on that metric.
I set this up exactly how you show it in the video and it doesn't do anything for a week now. I asked customer service and they said it's because it's in the learning phase... which doesn't sound right.
Are the criteria being met? Or did you set the timeframe for the data to be analysed at 7pm?
Thanks Ben, amazing update. We been wonder if we should do daily increase for a while. Quick question about Meta ad attribution, we have campaign doing very well, one of our customers turn into a wholesale buyer, buying 30 orders in 14 days at good discounts, now those orders are kept registered in Meta ads account and we end up with a creative that yield 30 orders, each at CPA = 0.3 usd which is ridiculous. Also the whole campaign result declines, do you think we feed bad data to Meta by accident?
hey, Wanna ask can we apply both these increase & decrease rules once at a time? and secondly, can we apply these rules to a certain campaign(not into all campaigns) only?
Hi Ben, do you know if this technique works with Advantage+ Shopping Campaigns? I can't get any kind of automated rule to work on them for some reason! The rule results I get is: Rule Checked, but theres never any changes made even when I know the condition of the rule is 100% true.
Such a Great video!
My question is; If I have let's say 3 products in the same product range. Is it better to use different ad compaigns or using the same compaigns with different ad sets for each products will perform better?
Thanks a lot :)
If they are in the same product range, I would use the same campaign.
Hi Ben. Creating this rule only allows you to scale for all the active campaigns. What should you do if you want to scale a single campaign and not every active campaign within the ad account?
No you can select individual campaigns to do this with. Just highlight the campaign in question and then navigate to automated rules
Is there a way to prevent ad campaigns from hindering each other and competing at auction if they're both targeting the same audience? Let's say I have a good demographic I'm targeting, good custom audiences, and a good lookalike audience. Should I be changing the audience for each of my different product campaigns to avoid inter-competing?
Can you make a video about Video Views in Reach campaign, and explain how do you setup your exclusions ? Thnx Ben
I don’t really use that set up - other than through an omnipresent content campaign.
Thanks for your content, Ben! I am sharing it to the team! I have a quick question: What is the maximum % you would scale your daily budget campaign? (and avoid restarting the learning phase)
Glad to hear it :)
You want to stay under 10%
@@BenHeathhi Ben, i'm using this with ROAS instead of cost per result for conversions. Is this a good idea?
Thank you for your time!
Thanks once again for an amazing video, and i have a question, what if I try 5% daily instead of 3%? My starting budget is about 100-150$
You can do that but it's riskier. You are more likely to see increases in cost per conversion. It really depends what you prefer and how much you value fast scaling.
Thanks so much, question, what if I try 10% daily instead of 3%?
That’s quite risky, as you could end up scaling very quickly and seeing costs spike
thx man
At 3:00 in your video "How To Scale Facebook Ad Campaigns In 2023", you say that you do not recommend frequent small changes to budgets because Facebook needs the stability to learn. In this video though, it is suggesting doing that exact thing by using daily auto adjustments at 3%. I may be missing something though so I thought I would ask here and see if you can clarify. I apologize if I missed something obvious, I am just doing research for launching a new campaign and want to follow the best advice.
Sure it's a good question. What a lot of people will do is increase a budget by say 20% every few days. That you want to avoid and you have the worst of both worlds. You are increasing the budget too quickly and doing so in large enough increments to disrupt the campaign. You either want to do so in small enough increments that the disruption is minimal or less frequently and in larger increments.
@@BenHeath Cheers! I think I will start with weekly, larger changes and then switch to automated after the first month. Thanks for the great content.
This is really helpful, Ben. But now I wonder about the audience needing to expand while increasing the budget.
I have one campaign, structured the way you've recommended in an older video. Is that structure still recommended? (CBO, a lookalike, a cold, plus retargeting all in one?)
I'm afraid I'll need to increase my audience as I increase my $50/day budget. My best performing sales ad set in my CBO campaign is a 1% lookalike with only 3-4 million in the audience. The other is a cold audience ad set of 5-7 million (but FB loves the lookalike the best); the only other ad set is retargeting which has a small minimum spend or else it gets nothing.
Is adding new ad set to this same campaign the best thing to do? Or will it negatively impact the optimization? Or are we at a point where we should be keeping the number of ad sets to a minimum and go broad?
Thank you, Ben!!
Happy to help :)
I do like to introduce new ad sets into the existing campaign - that way you benefit from the learning that has already taken place.
I do still like using the previously recommended structure.
And increasing a lookalike % as you scale for example, is something we do often.
There might be a bit of a problem with that tactic - Facebook under- and over-reporting. What do you think about that?
That is always something to think about. If you are using something like instant forms then don’t worry about it. Otherwise I think there are things you can do to mitigate. Firstly the 3 day time horizon helps and can be expanded. Secondly you can set your target result a bit further away from the actual number.
Hi Ben, amazing video my man! I wanted to ask I know sometimes when you keep increasing your budget Meta can reset your audience data. By using this strategy, would it affect the audience data / reset it?
Thanks a lot. Meta doesn't reset audience data when you scale. You do sometimes see campaigns re-enter the learning phase but that's not the same thing and won't happen with these scaling increments.
Grateful for your reply in advance
If a create a rule for campaign and have ABO does it work on ABO also
Or
If i have CBO and i setup rule for adsets does it work on CBO as well
Now should i create a rule for both separately or campaign or adset ?
Hi, thanks for the video. Its not showing Maximum DAILY manual bidding cap but instead Maximum manual bidding cap? whats the difference.
Awesome content. Sir I followed your guide but mine doesn't have increase budget. It only have (1) TURN OFF CAMPAIGN (2) TURN ON CAMPAIGN (3) SEND NOTIFICATION. Sir how do I fix this??
I figured it out. Under manage rules 👉 create rule and then you have all options available to you
Thanks for sharing... Your contents are awesome
Happy to help :)
I signed up for your agency🎉How about we take the exact same campaign and run in different ad accounts will it still be competing with each other?
Awesome :)
I'd normally recommend operating out of the one ad account.
if I set the Time Range within the last 3 days, the total impresions is also going to have to be over 8000 in the last 3 days ?
Hi Ben,Can I run Facebook ads for ClickBank products? will it violate Facebook rules and regulations?if promoting click bank violate Facebook rules and regulations what is the best way to promote clickbank affiliate link with Facebook ads?
It's often safer to use an intermediate step such as a lead magnet. You can advertise affiliate offers directly, but you can sometimes run into difficulties doing so.
Is there a program with special features to designer images and shapes from all fields and also special features to change or add to the curriculum of students to be better and more talented and more careful and smarter......thank you sir......
Mate you're a lifesaver. I have a dropshipping store and I'm running 2 successful CBO campaign ( same product but different ads set and creative) and each with only 1 interest and 1 creative.
I've been duplicating each campaign, also manually recreating the same campaign and increasing CBO budget by $1 but it's getting worse.
My ad account is a mess now. I used to get 15 sales a day and now just 1 or 2 sales.
Do you think i should turn off all campaign and follow your technique?
Thanks from Australia
Yes I would absolutely recommend that. Sounds like your previous set up was overly chaotic. Best of luck with it!
Top quality information! Question; with a high CPL, our agency usually just turn of the ad set/ads and create new one in order to see find new good performing ads. I would not in this case see any reason to have an automated decrease percentage rule if I were to turn of the ads either way. What's your input on this?
Sure you can stick with that approach instead if you prefer. Some businesses won't be in a position to create new ads whenever they need so will need to be more budget focused.
Do you have a video on how to calculate the max lead costs? I sell courses and sometimes people buy the course months after optin. I only feel about what is too costly and what is not. The ROA is not helpful because Facebook tracking is not reliable. I use Sam Ovens's tracking sheet but this gives me not full confidence. I would love to have a concrete number and scale the shit out of fb till I reach this max cost without worrying :D
Great video - in "apply rule to" I don't have the option to cherry-pick campaigns, ad sets or ads 😢I only want to apply it to one campaign to test whether this works but it won't allow me to do that 🤔
If you select the campaign in question before you navigate the automate rules, then you should have the option to only apply it to that campaign :)
Can I just ask about the two conditions, is that a “OR” statement or is that a “AND” statement? For impressions being over 8000 and cost per click being less that £30 ?
Good question, it's an AND statement.
When I have my budget set on ad set level, and start my campagin with around 5-10€ per ad set, could I also do a 10% increase?
Incredible strategy!! Thanks. Do you think it would work with Google Ads as well?
Thanks a lot :)
I haven’t tested this specifically yet there but will let you know.
Hi Ben, great video as always. I have followed your process above and am confident that my rule should be implementing however my lifetime budget still remains the original. Therefore, how can I trust that this is working? Should I be seeing a live reflection in the budget column? I'm tempted to scrap the rule and just add the extra budget so at least I know it will spend the full scaleable amount.
Yes you should be seeing the budget update. I would try recreating. It looks like something has gone wrong with the set up.
@@BenHeath Thank you Ben! I did exactly that and can confirm I can now see it in action. Thanks!
Hi Ben! Extremely engaged with your content here! Would also audiences overlapping among ad sets affect in a similar way? For instance, I'm getting a winning ad set to its maximum scalable point, so now I'm planning to scale the campaign in a horizontal way, that is, starting running a new ad set (new audience) within the same campaign, but part of the audience of this new ad set will probably overlap with the one from the old ad set. So If I do so, will my old winning ad set start to underperform then? Any suggestions or better ideas when an ad set is not scalable anymore?
Glad to hear it. I'm not concerned about the situation you described there to be honest. It's the 100% overlap that I have found real issues with and want to avoid.
Thanks for this! So what does it mean for reaching different audiences? Do we just have to choose the one? What happens to testing multiple?
ON Instagram.
Hi Ben, quick question: How long after the initial campaign launch should you wait until starting this scaling process?
It really depends how successful the campaign is. The more successful, the less time needs to pass for you to be confident in scaling.
Is increasing ad budget by 20% max every 3 days not a thing anymore? Is it OK to increase it every day for the algorithm?
For most businesses, that's just too fast and too large a jump (especially at higher budget levels)
Ben! Question, does Facebook take into account previous purchase data from the pixel to new campaigns optimized for purchases?
Good question - yes it does :)
@@BenHeath awesome thanks! I just got my first sale on my ecom store, the pixel tracked it, but none of my campaigns tracked the sale so I was worried the data wouldn’t matter 😂
Hi Ben, we scaled using your method after a successful campaign converting daily, it's almost now at 0 sales since doubling the budget across a week. Any advice or thoughts?
Just got to this on the other video :)
Hey Ben,
Thanks for this it is helpful. I have one question - You have selected 3 days as a time range so it means in the last 3 days CPR should be less than 30 pounds. However, with CPR we also put 8K impression condition. Do you think it will be difficult to get both the condition right at a same time?
Good question, but it won’t be for most advertisers as 8,000 impressions doesn’t cost a lot. If you are operating with a smaller but then you can change the timeframe