How To Use Your Social Media To Get People to Buy From You

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CHAPTERS:
2:48 - Changing Your Social Media Strategy
How to fix the three major social media mistakes and convert followers into paying customers.
3:08 - Mistake 1: Failing to Provide Value
Explanation of why providing value is essential in social media and how to do it effectively.
4:53 - Solution: Make Your Customer the Hero
The importance of making customers feel like the hero of their story and providing them with real value.
6:13 - The Four Core Value Pillars
Introducing the value pillars: Educate, Entertain, Engage, and Elevate.
7:58 - Educate
How educating your audience adds value and demystifies your process.
9:07 - Entertain
The role of entertainment in keeping your audience engaged.
10:00 - Engage
Tips on engaging your audience and how it benefits your content.
10:50 - Elevate
How to elevate your audience by empowering them with knowledge and expertise.
12:20 - Recap: Value is King
A recap of the importance of providing value in your social media strategy.
13:00 - Mistake 2: Not Moving People Through Social Media
How to structure your content to move your audience toward action.
15:21 - The Hook, Story, and Offer Formula
Breaking down the three-part formula for effective social media content.
16:03 - The Importance of the Hook
Tips for grabbing attention with a strong hook in the first few seconds.
17:54 - The Story: Why People Should Care
Why storytelling is crucial in your social media posts and how to craft it.
21:01 - Feature, Benefit, Outcome
The formula for presenting your products and services through storytelling.
22:40 - Call to Action (CTA)
Why you need a strong CTA and how to direct people to the next step.
23:53 - Mistake 3: Not Having a Face
Why showing a face is important for building a personal connection with your audience.
25:00 - How to Become the Face of Your Brand
Tips for getting comfortable on camera and connecting with your audience.
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Whether you're an looking to grow as an entrepreneur or just starting out as a small business owner, I make these videos to empower you and skip to the good part of success, faster, easier and simpler.
Join me as I reveal the simple yet effective strategies for mastering sales on social media in just three steps. Drawing on principles that have stood the test of time, this video unpacks the crucial tactics for leveraging social platforms to expand your market reach and enhance your sales process.
Discover the power of providing immense value upfront, using a compelling mix of hook, story, and offer to smoothly transition audiences from social platforms to your business channels, and the importance of personal touch by showing your face to build trust and connection.
Learn how to scale your interactions from one-on-one engagements to reaching many simultaneously, maximizing both your impact and income.
Uncover how mastering sales on social media is not merely about profit but about creating transformative experiences for your audience through genuine value.
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WHO IS ALEXANDER WEKELL? Over the past decade, I, Alexander Wekell, have mastered the art of reverse-engineering the sales, marketing, and operations strategies of Fortune 500 companies. My unique insights have equipped me with powerful tools and tactics, which I now share to help others succeed faster, easier, and more simply. I have built a community of thousands of business professionals and entrepreneurs eager to learn and apply my methods.
In 2024 alone, using my framework, I have generated over $3 million in additional revenue for business owners. My practical approaches and straightforward strategies have made complex corporate techniques accessible to businesses of all sizes.
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