The Rise and Fall of Nike Shox: What Happened?
HTML-код
- Опубликовано: 21 сен 2024
- Nike Shox Technology was one of the most exciting reveals Nike has ever done in their history as a innovative sportswear brand. It was suppose to be the follow up to their legendary Air technology. In fact, the history of Nike Shox dates back all the way to 1984. Nike designers like Bruce Kilgore (designer for the AF1) worked on the design for Shox for nearly 14 years! In this video we take a closer look at the history of Nike Shox and why it ultimately failed to capture the market like Nike Air did.
➤JOIN OUR PATREON: / nachoaveragefinds
➤MORE Sneaker History Vids: bit.ly/Sneaker_...
*CONNECT WITH US ON SOCIAL MEDIA*
➤ FACEBOOK: / nachoaveragefinds
➤ INSTAGRAM: / nachoaveragefinds
➤ TWITTER: / mrnachoaverage
➤ TIKTOK: @NachoAverageFinds
*VIDEO EQUIPMENT WE USE*
➤ MAIN Camera: amzn.to/2Q5Ugod
➤ EVERYDAY Lens: amzn.to/2Ho7Dxb
➤ B-ROLL Lens: amzn.to/2Q9gNjH
➤ MAIN Mic: amzn.to/2EeQS5x
➤ VLOG Lens: amzn.to/2YCWizb
➤ BACKUP Camera: amzn.to/2VrgSAl
➤ BACKUP Mic: amzn.to/30noacb
➤ FAVORITE Lens: amzn.to/2Q5UYSh
➤ VOICEOVER Mic: amzn.to/2HmLsY7
🎬Video Editing Software We Use: bit.ly/AdobeClo...
Music by: share.epidemic...
Additional music by Birocratic: bit.ly/2mr4iFZ
#nike #nikeshox #nachoaveragefinds Business Inquiries: Business@nachoaveragefinds.com
I remember ppl used to always ask me if my shoes really made a boing sound
hahhaha
Lmao 😆 early 2000’s WHAT A TIME TO BE ALIVE.....Beginning stages of becoming a sneaker collector which later would be called a Sneakerhead.......High School Days....In the words of my Grandfather Time goes by faster than you think 🤔....R I P Grandpa Thanks 🙏 for getting my 1st pair of NameBrand Sneakers(No ABC store or Payless Sneakers) Adidas Shelltoe Superstar Pro Model White with three black stripe!
Should've replied, that's not the shoe 😂
I was one of those people back in high school lol
You had the replica my friend.original dont make boing sound.
Shox were, and still are, my favorite athletic shoe design of all time. I've always been interested in shock absorber tech in general, so these shoes instantly appealed to me. Plus, the R4 design is just beautiful. My first pair were "Blue Spark" colored, and received more compliments than any other garment I've ever worn. I mention that only because it suggested that the design aesthetic had mass appeal. Personally, I think they were just a little too edgy for mass adoption.
I would have killed to have a pair(bak then)
The thing I find is hilarious is how obsessed I was with Nike Air as a kid. As an adult I realize it’s just marketing BS. Literally selling an air pocket.
The "shocks" were hard as rocks.
Only on certain models some of them shox like on the r4 were soft af especially after being broke in.
Yeah I never thought they were comfortable
@@kamikazekid94 probably because you never had any
About like your brain.
Your tried the wrong pair, guy.
Heck yeah
I work at a sneaker store, and older dudes still go NUTS over the fact that we sell Shox. They always tell me that at one point, they could bring quite a pretty penny on eBay. It brings a smile to my face that I can make their day when I sell a pair to them.
Haha Nostalgia is powerful and a big part of why we make videos. I’d say nostalgia drives 90% of my sneaker purchases 😂
I like them,im one of those that goes nuts....got 5 pairs of shox TL and 1 R4.... 😃🤪
I'm not a sneaker head but I'm on my second pair in about 5 years and I hope they keep getting sold because I'll keep buying them. My favorite sneaker!
I LOVE SHOX. At 40 years old, they were prescribed by my orthopedist to aid my mobility after meniscus issues in both knees. Without the shox, my knees would be done after 5 or 6 hours. Couldn't do my job. With the shox, I was able to complete my work day (12 hours), with strength and energy to spare. Shox changed my life and now I can't find them . I need a woman's size 6.5.
th i come from uk and they sell shox in sports direct which is where 40 yr old white guys buy sports shit
and u see so many older guys wearing them and youngers wearing air maxes
I’m from the uk and they were really popular in the early 2000’s. Just because some people don’t like them don’t mean they weren’t dope.
I think the TLs’ are dope. From what I hear they’re still pretty popular in the UK? Here in the states they’re not
@@NachoAverageFinds I saw someone wearing them today, and they looked good. I myself had the NZ's years ago. They were comfortable, cool looking shoes.
I’ve got an original 2001 R4 Pair from Nike ID which I haven’t used in 15 years, still excellent condition, very rare I would say & still look dope, the original & paid a fortune at the time in September 2001 to get them shipped from Nike ID
I own two pair of Nike FLIGHT shox. White/blue and White/red both pair are in excellent ( Mint ) condition. I keep them both in their original boxes. Brought them from dicks sporting goods for $29.99 each back around 2005. I've seen them reselling for $120-$250 in similar condition. I'm not interested in selling either pair. I wore one of each to the Young Money Concert Tour, I think that was 2010/2011. I was given backstage VIP tickets from a friend. Lil Wayne walked pass me and pointed at them... nodded in approval... and that was when I knew I wasn't going to sell them, EVER!
Wowwwww haha Got the co sign for Lil Tunechi himself
You got something from Dicks that goes “boing-ing”?!
The resale value is not that high. Consider Jordans or my Kobe 9s that have a resale value anywhere from $550 - $700.
Great story
@@mariotovar2173 a year later and now you will eat your words. All shocks are 200+ rn
I only owned one pair of Shox the black silver & blue XT's from back around 2003 but I *LOVED* those and have been trying to find another pair for 15 years....something about that shade of blue just popped
Man I had a hard time even finding good photos of the XT. They’re super rare now days.
I had those when they first came out... And really thought they would increase my vertical 🤣🤣🤣. Aesthetically I always thought the BB4s looked better though.
Had one too and they looked dope during that time.
Academy sporting goods have some
My sister bought me a pair of the Silver R4's from a Goodwill since I wear size 15 and can never find shoes in a store that big. They were the most comfortable shoes I've ever owned and lasted for a long time. I think one reason they were so comfortable for me was that the heel was higher than the toe (higher ratio than most shoes) and that took the pressure off the forefoot. LOVED them!
Aha!
I remember I begged my parents to buy me the BB4’s when I was in the 6th grade. I remember thinking they were going to take my basketball skills to the next level. All my teammates were in awe when I showed up to the first practice rocking my new Nike Shox I was the only kid on the team with a pair. I scored 2 points that season in garbage time in a meaningless game, I never went out for the basketball team again
This channel is pure gold. Thanks for sharing the history. Always feel good to know stories behind kicks. Awesome
Thank you Linnn! Appreciate the kind words 😎🙏
I had the first shox basketball shoes. I actually enjoyed them a lot. I want to buy them again.
BB4s 😎
I remember going into my 8th year and playing ball and running in the same shoes all summer. I went to Walmart and bought white and black paint to make them look new. Then my Brother and Sister gifted me these as my parents were going thru hard times. Vince was my favorite player to watch, still remember til this day.
Your siblings are the best for gifting you these man. Thanks for watching G 💪
man my dad used to where these and my mind was just blown away, this video brought that nostalgic moment back, man you are really underrated.
Your dad was cool dude haha thanks Hafiz!
I'm one of those guys who still live the BB4. Priceless nostalgia.
From Australia, I heard about Nike shox back in 2005 and was told that Ebay would be the best place to buy some. Got some TL3's and absolutely loved them. Nike's marketing of them was never good but they were so damn comfortable. Best sneaker I've ever had.
I drooled over these as a kid but never had enough money to buy them on my own. When I was 17 I bought a pair and they were my absolute favorite. I wore them so much the adhesive that attached the sole to the shox disintegrated. It was hard getting rid of them, I actually might have cried a little. They made me feel taller and faster like my feet were on little clouds. Breaks my heart they are $300 - $500 online now because I know I cant help myself, I will be rocking them again one day!
Been wearing them for twenty years I love them. I think they look better than the patchwork blobs out now. I still wear vintage adidas, Nike, puma's and Sacony's.
here in brazil the nike shox was the dopest thing when i was a child, good memories from the baile funk
Tênis feio da porra kkkkk
The BB4 was and still is one of the best shoes to hoop in. The front foot cushion is low to the ground and the traction is awesome too.
I played two full seasons in them (Shox bb4, black with Shox in red) at the beginning of the 2000s. Best shoes I ever played basketball in. Still want a pair back...
Time to reload some BB4s 💪
I had one pair of silver Shocks and thet literally disintegrated it was a hyped up technology that never delivered
That's what I'm hearing from everyone in our FB group
@@NachoAverageFindsNike air technology is the ticket,the rest play second fiddle
Had a pair of BB4s and they lasted FOREVER. Wore them every day for 5 years.
I had a pair and I think one of the reasons for it’s failure was because the soles were hard to clean and debris/gunk would get lodged in between the “springs”
Yeah I’ve heard about that issue as well
Exactly what I was thinking would happen!
Yep....but anyway you can get any long harden brush and make a cool clean inside your shoxes springs.....but if you walk around anywhere in the countryside place with loose sticks and bushes...that opened springs sole could get trapped into any wood stick or plastic or metallic spring around...but it's worth to take good care of your shoxes always....walk always on safe places....flat pavement....anywhere flat 'round the city....
As a poor college kid back then, I worked my socks off earning pocket money to buy a pair of R4 as my first pair of Nike top of the line runners.
Ran with it and ended up injured myself pretty bad. Still remember the doctor told me the shoes were not suitable for actual running due to the excessively tall heel and unstable design which caused my injury.
I swore not to wear any Nike running shoes until 8 years later when they came out with Nike Lunar Trainer.
Wow. That’s crazy. Haha you should have wrote Nike a letter tell them this.
I absolutely love shox, up to these days I am obsessed with them.
They're iconic!
Can you do history of the Jordan 11 please
Most def!
The most iconic Jordan of all time
Nike Shox and urban Streetwear Culture are this: 🤝
Back in the 2000's when i worked on the ramp for an airline we were allowed to wear regular gym shoes during the summer as long as the were all black and just about everybody wore Shox. I still have a pair of NZ's
That’s hella fly haha no pun intended.
I just want to say that you guys are one of my favorite youtubers out there and I love every single video you make! greetings from germany and please never stop making videos
Hey David, that is so appreciated man. Peace to the homies in Germany 🇩🇪 and no we will not stop making these videos 😏 sorry it takes so long to put them out haha
I still love them and still wear them! Wish I could find a place to replace the rubber (soles). The leather is in great shape. That is the only downfall on these shox is the thickness of the rubber in the heel areas!
I was 15 and landed a job at Footlocker. During the holidays we got 10 vouchers to get 50% off. I got 2 pair of the Silver R4.
Best Nike I've ever had, and I'm an AirMax 90 freak.
I still have some pairs and love my shocks always have !
Nice! I want some Shox TL
I Love Shox..!!! Been sporting them since they came out and still do... just bought some shox like 2 months ago. Dope Shoe in my opinion!!!
I always thought that the Shox parts had actual springs inside of them. Makes me kinda sad learning that it’s basically a polyurethane bushing. Kids in elementary school had these and rebook “zigtech” (you should totally do an episode on them too) you were seen as cool if you had them, it was a placebo effect of jumping higher or something.
The Zigtech looks so wild on feet haha I need to try some of those
Had the R4 as a kid (thinking it was the Vince Carter shoe...I didn’t know better) and i played in them so hard that the springs from the absorber started breaking through the heel.
Hahahah Damn.
I remember when Shox debuted in 2000, I was 17 on my first job. I thought they were cool but not $160 cool.
Haha yeahhhh a hefty price tag for the 2000s
Always a good day when a sneaker history video is posted
Thank you Rhett!
can you do history of air max 90 next?, loved the video btw
we'll do one of those in the future for sure
In the early 2000s, I saw so many people play ball in Nike Shox BB4s. I never really went for them, myself, but I saw the appeal. God, how cool was that Celebrity Deathmatch ad back then?
Couple of points people have called out. Impossible to clean the ‘undercarriage’. Definitely heavy. Style was a bit crazy especially in that era. And the 160+ price point was a deterrent. I had a bunch and loved them. If you were on your feet all day they were great. Definitely kept me from hurting while working though.
Nice Michael. Thanks for sharing that brotha! Appreciate you watching and hope you’re having a great day
I remember back in 2000, I was in going to 6th grade and seeing commercials for this thing, and wanted it so badly. They were too cost-prohibitive for the back-to-school shopping budget, so I got Reebok Pumps instead. Looking back, both choices are seen now as a “shoe tech fail”
Love these retrospects. Keep them coming! The editing is so great on them too.
Thank you so much for the kind words. Got some more content on the way!
Great video as always guys🔥 But we all know Vince would have made that dunk barefoot 😂🦅
Hahaha The coldest dunk of all time
love these vids, most informational sneaker head content on youtube.
I'm flattered. Thank you!!
Shox look like something you saw on back to the future 2.
Haha yeah they still look futuristic right
Nike shox aqui no Brasil é um dos se não mais mais influentes e importantes tenis para os jovens dos anos 2000!
Tenho 20 anos e desde que me lembro o Shox é um tenis desejado principalmente nas quebradas onde quem tinha normalmente era playboy ou estava traficando hahaha
Nike shox here in Brazil is one of, if not the most influential and important shoes for young people of the 2000s!
I am 20 years old and since I remember Shox is a desired shoe mainly in blocks where those who were usually either playboy or were trafficking hahaha
Haha I’m going to make a video about Brazil’s sneaker culture. Thanks for watching!!
@@NachoAverageFinds waiting for this!!!
I always had great experience with my Shox, especially the R4+ with the zipped shroud were suuuuuper comfortable. Also the VC2 were awesome…
It didnt fail it just faded when Vince Carter started fading but i bet if Nike bring back the Nike Shox VC line as a retro it'll revitalize the whole Nike Shox line.
Interesting. I hope they do retro the VC line soon. Thanks for watching man!
@@NachoAverageFinds 💯 bro and I know nike gotta retro his line and give him a hybrid sneaker also that would really be awesome
I love my Shox. Been rockin' them for a while now
You kinda missed the larger culture following it had (and still has) in Brazil, way larger than England's (i'm serious)), great video and great shoe.
Yeah man haha I’m getting a lot of comments about Brazil. I’m fascinated by it and want to do a big video on sneaker culture in Brazil. Thanks for watching!!
Reminds me of school days .. only the connected wore Shox to school .. and the whole crew had em on .. those were the days
Haha The good old days man
Got a pair of Shox TL a week ago and I love them, real comfy and I also like the looks lol.
Same got couple pairs recently.
Top Tier
In Australia and the UK Shox are just as popular today
I have a pair of the TL's and they're comfy and bouncy af. I love them. plus they look wayyy better than the og ones
I agree
I have two pairs of 10-year old Nike Shox and will never throw them away. The only shoes that relieved me from the pain of plantar fasciitis. Looking for a new pair but they are selling at over $250. Nike please bring them back.
I wore the BB4’s and a few other shox to play basketball. I LOVED THEM!! I thought they were supportive and provided great cushioning. I never cared for how the running shox looked but they were great to hoop in. The BB4 is in my top 10 shoes to play in.
Shox will always be one of the biggest symbols of brazilian 00s street culture. This sneakers is a hit till this day here. That's why Neymar signed one last year.
I've had several pairs of Shox . When I first saw them I thought "I'll break my ankle in those" They turned out to be the most stable shoes I've ever had. I wore them (the same pair) for at least 3 years everyday I wore the bottoms out while the body of the shoe looked brand new. These Shox have been the most durable shoes I've ever owned.
Which model of a Shoxs did you own? I’m considering getting a pair of Shox TLs
@@NachoAverageFinds 501524-091
I actually got a pair of shox tl(AV3595-005) aswell recently, and durability is my uncertainty with them since the gum bottoms seem to be thinning out over time, but if i get 2 years out of them i'll be pretty happy with the purchase.
@@tachkazor96, Gum soles are susceptible to increased wear over traditional rubber soles.
Nice vid. Brought back memories. Started with a BB4. Am using Turbo VI atm. TL not my thing, so glad to see original-designed R4s back.
Thanks man I appreciate the kind words! R4s are legendary
Bought the R4 in London when they first got released at the beginning of the millennium. They weren’t cheap, I wouldn’t play basketball in them but they were great shoes. Very futuristic looking and conversation starters. I’d definitely buy them again today.
As for some of these so-called sneakerheads, they’re starting to make me question a lot about them. Probably a bunch of resellers acting as sneakerheads. We wore everything from the OG Fila, Jordans and even the original Uptempos, never heard of anyone back then who didn’t wear their shoes because of resale value. Unheard of unless you were some nerd trying to make money off real sneakerheads. Some of the tastes with today’s lot are questionable.
Finally new video!
Thanks for waiting
Here in Brazil the Nike shox still a big thing. Sold out everytime they launch a new model. I don't know why because the shoe doesn't have a very good design and isn't confortable, but people love the shoe , specially in the hoods here, where everybody wears shox, or Mizuno prophecy.
Dude, just call it like it was and is. EXPERIMENTAL. The aesthetic is not for everybody, it's for those experimenting in style and those experimenting in look for a shoe with a balanced response when jogging or just being active day to day. In terms of straight up '90s Nike nostalgia I'd go for the Nike Air Max 95. In those days I had a low top skate kind of Nike sneaker. Black with "bunny ears" on the toe. I challenge you to find the low tops for me because I wish I could see them again. Haven't seen them nor remembered their name or look since 1999.
At the moment I'm looking for a pair of Nike Blazer in vintage style, not the new reissue crap. I used to have a true to original spec Blazer and I never gave them much a chance but nowadays I dig those sorts of sneakers and high tops.
SPNKr Super experimental! Iconic. Nike really took some risks with the SHOXs. AM95 is my favorite air max of all time. Thanks for watching!!
@@NachoAverageFinds Your fave? Cool bro. I'm hopping onto JD shoes site right now because I was just told they carry them in the original colour theme. As I remember I kinda liked the Shox as a kid, but they were too funky and crazy for my taste. The "lower class" kids had them instead so it was instantly stigmatised in my area that ratty kids wear them.
My immediate neighbourhood never donned em but it was an interesting time for sure.
I think the Nike shox are the most comfortable sneakers. They maybe be heavier but more comfy than Vapomax or Airmax ones. If Nike released new Shox designs instead of old ones, I would buy them.
They released some new ones in 2018 with the Shox Gravity. Check em out!
1980: we'll have flying cars in the future
2000: we have shoes that will make you go boing!
In Brazil they’re still pretty popular in the favelas and were being sold by Nike, still up to a few months ago. Still most are replicas, these are really popular
Man I was expecting a deep analysis on why they failed, not a Facebook group lmao wtf
My bad G
Nike Shox Leathal and Bombers. Those were the days in middle school.
Middle school was the best for kicks lol
I had a pair back when I was a little homeschool kid who didn't know anything about fashion or sneakers. I loved them, they were a dark blue gray and I wore them everywhere. I would definitely wear them again if I could find a pair.
I've owned over 10 pairs of the Nike Shoxs and loved everyone of them.
Each pair always lasted me 2 to 3 years. Now that only a few of them are around new for sale it suxs because I don't have the options of new ones, and I really don't like anything since that Nike or any other brand of shoe has come out with.
Now I've only been wearing boots because of it.
Boost is not a bad go to shoe lol I could wear it the rest of my life so I know what you mean
i currently have the black R4's , trey are pretty comfortable, and they keep your foot in a healthy position
My dad at one time had a pair lmao 😂
Haha Your dad had style
I think they'll make a comeback. They are growing on people again i think
Perry I think so too. Especially the TL
I sure hope the nike shox bomber make a return
Nike Shox was a huge hit in Brazil. Specially the NZ model.
Never had a pair of those kicks. I might consider buying one if I need to but if it will just be an additional shoe on my collection, nah. Nvm.
Hahah
i used to be obsessed with nike shox when i was in grade school. we didnt have the bb4s in manila so i got the r4s for my birthday. i used them for basketball and thought i would jump higher/run faster. its more of a psychological thing haha. but when you had nike shox during that time especially the bb4s you were like the coolest kid on the block. everyone wanted to cop one
Damn shoxs are my favorites
Respect ✊
Well unlike most reviews i found them very comfortable, and i stood 12 hours a day at my job. I had no tired leg syndrome, only felt that keep going in my legs...i loved them and wished that Nike would make them again!
In the Uk they’re having a resurgence, seeing a lot of artsy girls wearing them 😂
Hahaha sounds about right. Over here girls wear the Fila Disruptors
NachoAverageFinds ahaha I know the type
@@NachoAverageFinds a lot of girls in London were wearing disruptors too starting around 2 years ago haha
NachoAverageFinds yh they were big here in U.K too. Bout a year or so ago but there over it now. People make fun of the now tho there called Dino stompers lol
Same in aus, especially the NZ versions
Elementary and middle school I would always ask for NikeID shox for Christmas. Nothing better than going to school with brand new shox that had my name on them. Bought a pair of white NZ yesterday for nostalgic reasons and I still have that same feeling as when I was 10. Shox will grab people’s attention and everyone will love them or at least chuckle because I’m wearing shox in 2020
I like the shox nz they're the best looking. Plus they're making a resurgence in Australia
mine were a sleek b&w basketball version, really comfortable both on and off the court, I rocked them for many years
Shox were crap. They were the most uncomfortable shoes. Felt like I was walking on concrete
Haha Some people either love them or hate em
I purchased a pair of Nike Shox VC 2. You had to order them, and they were absolutely the best shoes in the Shox line up ever! The visual aesthetics were 2 to none! Everyone would ask, where I got them from, and I wasn’t talking! I never played ball in those shoes, they looked too good🔥. Very surprised he didn’t cover those shoes in this segment.
Nike shox were the worst thing to ever hit the stores. They're ugly!
Visionaire TV nah man, they were cool at the time, especially the VC ones and the slim Nike shoe runners just like ultraboost now or used to be because ultraboost start to look shit as well and we’ll be looking at them like at shox
Then you weren't alive in the 2000s
my first ever basket ball sneakers that i used back in the day for playing competitive middle school basketball was nike shox vince carter 2. loved that shoe
First
Appreciate you David!
Yessir
I owned a pair in high school. I don’t remember how I got them, but I remember people asking about them when I wore them to school. Nostalgia at its finest
I had two pair of Shox...one pair being the Vince Carter's...I loved them.
VC is a legend! Thanks for watching man
The og r4 is one of the greatest designs nike have ever made,truly amazing
I had the Markus Naslund's Nike Shox 45 back in 2005/2006 and they were 🔥 I got about 5 good years out of them. People used to come up and ask me questions about them all the time
I had the Nike Shox lethal zoom back in like 06-07... as comfortable as they were around the foot, it gave me numerous shin splints
Ahhh shin splits are the worst!
Man, i had some of best times hooping in my Shox Elevate back in summer 2005, was living in Shanghai at that time, the basketball court was right behind the JingAn Temple, so the monks would come and ball out with us, and they were rocking J's lol
Man Brain & Nacho ! Love your work 💪🏼💪🏼💪🏼💪🏼💪🏼 keep it up 💯
Thank you Viktor!!
I always remember. being interested in the show columns
They look crazy haha Nike really took a big risk
banger! absolute banger brian!🔥
Thank you Dennis!!
I loved my Nike Shox VC 2 and the Shox NZ that had a brown leather look to them. They were the first shoes that weren't on discount that I was allowed to buy.
Shox were the most comfortable shoes that I've ever worn on a warehouse floor (the most comfortable shoes I've ever worn of all time were Reebok Zigzags or Brooklyn Kamiks snowboots) I worked in a huge warehouse at the time and had to walk and stand all day. I could walk and stand all day and my ankles as well as my knees felt soooo good all day too. The bottoms of my feet were never sore. So a AAA+ for health and comfort. I bought a pair of shox for my mom who just had to be out of work for months on disability because of her knee. She healed fasted and better because of the mercy shox gave to her knee while going to and through physical therapy.
Your documentary’s are fantastic and so well presented. Congratulations on all your efforts
Hey Asad, thank you so much for the kind words brother
I still remember when my Mom got me the Shox XT in the OG colorway. Still one of my favorite kicks I ever owned to this day.
I love the shoxx. They are the most comfortable to me. I have a blue old pair i refuse to trash just because of the comfort. I am not a runner, or athlete. I just feel good in them.
I bought shox tl white a week ago. Always want it. In my opinion still in 2020 they look futuristic and something special. Very nice looking and very stable on feet. I totally love them. Many people give me like when i wear them...